CN107481040A - A kind of advertisement placement method and device - Google Patents

A kind of advertisement placement method and device Download PDF

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Publication number
CN107481040A
CN107481040A CN201710624679.5A CN201710624679A CN107481040A CN 107481040 A CN107481040 A CN 107481040A CN 201710624679 A CN201710624679 A CN 201710624679A CN 107481040 A CN107481040 A CN 107481040A
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China
Prior art keywords
user
advertisement
request
white list
danger zone
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CN201710624679.5A
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Chinese (zh)
Inventor
赵琪
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Priority to CN201710624679.5A priority Critical patent/CN107481040A/en
Publication of CN107481040A publication Critical patent/CN107481040A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of advertisement placement method and device, to improve the degree of accuracy of advertisement putting.Methods described includes:Obtain channel predetermined configuration information;According to the configuration information judge it is described it is channel predetermined corresponding to whether include white list advertisement in ad data;When including the white list advertisement in the channel predetermined corresponding ad data, the white list advertisement is launched to the targeted customer for meeting preparatory condition.Using method provided by the present invention, when including white list advertisement in channel predetermined corresponding ad data, only by white list advertisement putting to the targeted customer for meeting preparatory condition, without throwing to all users, therefore, avoid advertisement putting to being not intended to receive the user of the advertisement, while avoid advertisement putting to the area for forbidding such advertisement putting, so as to improve the degree of accuracy of advertisement putting.

Description

A kind of advertisement placement method and device
Technical field
The present invention relates to Internet technical field, more particularly to a kind of advertisement placement method and device.
Background technology
By development in recent years, each large enterprises increasingly pay attention to the effect of media advertisement, at present the income of media industry Source is mainly advertisement.At present in actual applications, it usually needs human-edited is carried out to the advertisement of dispensing, if desired for which is launched A little advertisements, each advertisement are launched period in which, and so as to form advertisement putting list, server is according to the advertisement putting List carries out advertisement putting.
In the prior art, when needing to launch advertisement, advertisement can be uniformly delivered to all use being actively engaged in watching a program Family.But and some users are not intended to receive the advertisement, and sometimes some areas can then forbid certain form of advertisement Launch, if unified launch, can be made troubles to some users or area, therefore, how propose a kind of advertisement placement method, from And the degree of accuracy of advertisement putting is improved, it is a technical problem urgently to be resolved hurrily.
The content of the invention
The present invention provides a kind of advertisement placement method and device, to improve the degree of accuracy of advertisement putting.
The present invention provides a kind of advertisement placement method, including:
Obtain channel predetermined configuration information;
According to the configuration information judge it is described it is channel predetermined corresponding to whether include white list advertisement in ad data;
When including the white list advertisement in the channel predetermined corresponding ad data, to the mesh for meeting preparatory condition Mark user and launch the white list advertisement;Wherein, the white list advertisement is its corresponding publisher and described channel predetermined common With the advertisement for requiring to launch.
The beneficial effects of the present invention are:When including white list advertisement in channel predetermined corresponding ad data, only will White list advertisement putting, without throwing to all users, therefore, is avoided advertisement putting extremely to the targeted customer for meeting preparatory condition It is not intended to receive the user of the advertisement, while avoids advertisement putting to the area for forbidding such advertisement putting, so as to improves The degree of accuracy of advertisement putting.
In one embodiment, when receiving the ad-request of user's transmission, methods described also includes:
Judge whether the user for sending ad-request belongs to danger zone;
When the user for sending ad-request belongs to danger zone, it is the use for being unsatisfactory for preparatory condition to determine the user Family.
The beneficial effect of the present embodiment is:When the user for sending ad-request belongs to danger zone, determine that user is The user of preparatory condition is unsatisfactory for, so as to avoid the degree of accuracy for by advertisement putting to danger zone, improving advertisement putting.
In one embodiment, methods described also includes:
When the user for sending ad-request is not belonging to danger zone, judge to launch time of white list advertisement to the user Whether number exceedes predetermined threshold value;
When being not above predetermined threshold value, it is the targeted customer for meeting preparatory condition to determine the user;
When more than predetermined threshold value, it is the user for being unsatisfactory for preparatory condition to determine the user, and is sent to the user Global bottoming advertisement.
The beneficial effect of the present embodiment is:The number that white list advertisement is launched by setting limits, so as to avoid use White list advertisement is repeatedly asked at family, so as to save network bandwidth, and avoids server from interim card occur.
In one embodiment, whether the user for sending ad-request belongs to danger zone and judges in the following way:
Judge whether to obtain the positional information for the user for sending ad-request, when positional information can not be obtained, really The fixed user for sending ad-request belongs to danger zone;
When positional information can be obtained, judge it is described transmission ad-request user positional information whether with it is described pre- If channel radiation areas matching set in advance;
Upon a match, determine that the user of the transmission ad-request belongs to danger zone;
When mismatching, determine that the user of the transmission ad-request is not belonging to danger zone.
The beneficial effect of the present embodiment is:Will be unable to obtain positional information user and positional information with it is channel predetermined pre- The user of the danger zone matching first set forbids receiving as the user for belonging to danger zone so as to avoid user being sent to The area of the white list advertisement, so as to further increase the accuracy of advertisement putting.
In one embodiment, methods described also includes:
When in the ad data not comprising white list advertisement, whether judge in the data configuration information comprising frequency The supporting advertisement in road;
When advertisement supporting comprising the channel, the supporting advertisement of channel is launched to the targeted customer.
The beneficial effect of the present embodiment is:It is but supporting comprising channel not comprising white list advertisement in ad data During advertisement, the supporting advertisement of channel is sent to user, so as to avoid advertisement putting from failing.
The present invention also provides a kind of advertisement delivery device, including:
Acquisition module, for obtaining channel predetermined configuration information;
First judge module, for according to the configuration information judge it is described it is channel predetermined corresponding in ad data whether Include white list advertisement;
First putting module, for when it is described it is channel predetermined corresponding to include the white list advertisement in ad data when, The white list advertisement is launched to the targeted customer for meeting preparatory condition;Wherein, the white list advertisement is issued corresponding to it The advertisement that person and the channel predetermined common prescription are launched.
In one embodiment, described device also includes:
Second judge module, for when receiving the ad-request of user's transmission, judging to send the user of ad-request Whether danger zone is belonged to;
First determining module, for when the user for sending ad-request belongs to danger zone, determining the user for not Meet the user of preparatory condition.
In one embodiment, described device also includes:
3rd judge module, for when the user for sending ad-request is not belonging to danger zone, judging to the user Whether the number for launching white list advertisement exceedes predetermined threshold value;
Second determining module, for when being not above predetermined threshold value, determining that the user is the mesh for meeting preparatory condition Mark user;
3rd determining module, for when more than predetermined threshold value, it to be the user for being unsatisfactory for preparatory condition to determine the user, And send global bottoming advertisement to the user.
In one embodiment, whether the user for sending ad-request belongs to danger zone and judges in the following way:
Judge whether to obtain the positional information for the user for sending ad-request, when positional information can not be obtained, really The fixed user for sending ad-request belongs to danger zone;
When positional information can be obtained, judge it is described transmission ad-request user positional information whether with it is described pre- If channel radiation areas matching set in advance;
Upon a match, determine that the user of the transmission ad-request belongs to danger zone;
When mismatching, determine that the user of the transmission ad-request is not belonging to danger zone.
In one embodiment, described device also includes:
4th judge module, for when in the ad data not comprising white list advertisement, judging that the data are matched somebody with somebody Whether the supporting advertisement of channel is included in confidence breath;
Second putting module, for when advertisement supporting comprising the channel, the channel to be launched to the targeted customer Supporting advertisement.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the flow chart of advertisement placement method in one embodiment of the invention;
Fig. 2 is the flow chart of advertisement placement method in one embodiment of the invention;
Fig. 3 is the block diagram of advertisement delivery device in one embodiment of the invention;
Fig. 4 is the block diagram of advertisement delivery device in one embodiment of the invention.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the flow chart of advertisement placement method in one embodiment of the invention, as shown in figure 1, the advertisement in the present invention is thrown The server that method can be used for launching advertisement is put, this method can be implemented as following steps S11-S13:
In step s 11, channel predetermined configuration information is obtained;
In step s 12, according to configuration information judge it is channel predetermined corresponding in ad data it is whether wide comprising white list Accuse;
In step s 13, when including white list advertisement in channel predetermined corresponding ad data, to meeting preparatory condition Targeted customer launch white list advertisement;Wherein, white list advertisement is that its corresponding publisher and channel predetermined common prescription are thrown The advertisement put.
In the present embodiment, obtain channel predetermined configuration information, according to configuration information judge it is channel predetermined corresponding to advertisement Whether white list advertisement is included in data, and wherein the white list advertisement is distributed to corresponding to it and channel predetermined common prescription is thrown The advertisement put.
When including white list advertisement in channel predetermined corresponding ad data, thrown to the targeted customer for meeting preparatory condition Put white list advertisement.
In the present embodiment, the targeted customer for meeting preparatory condition can be to channel predetermined transmission ad-request and be not belonging to The user of danger zone.
The beneficial effects of the present invention are:When including white list advertisement in channel predetermined corresponding ad data, only will White list advertisement putting, without throwing to all users, therefore, is avoided advertisement putting extremely to the targeted customer for meeting preparatory condition It is not intended to receive the user of the advertisement, while avoids advertisement putting to the area for forbidding such advertisement putting, so as to improves The degree of accuracy of advertisement putting.
In one embodiment, when receiving the ad-request of user's transmission, method can also be implemented as following steps A1-A2:
In step A1, judge whether the user for sending ad-request belongs to danger zone;
In step A2, when the user for sending ad-request belongs to danger zone, user is determined to be unsatisfactory for default bar The user of part.
In the present embodiment, when receiving the ad-request of user's transmission, judge whether the user for sending ad-request belongs to In danger zone, when the user for sending ad-request belongs to danger zone, it is the user for being unsatisfactory for preparatory condition to determine user.
For example, somewhere district government promulgates dry law, and the channel predetermined this area that pre-sets is corresponding to drinks advertisement Danger zone, then when receiving the ad-request of this area user transmission, if the advertisement in white list is drinks advertisement, and The positional information that server gets user belongs to danger zone, it is determined that user belongs to the user for being unsatisfactory for preparatory condition.
The beneficial effect of the present embodiment is:When the user for sending ad-request belongs to danger zone, determine that user is The user of preparatory condition is unsatisfactory for, so as to avoid the degree of accuracy for by advertisement putting to danger zone, improving advertisement putting.
In one embodiment, as shown in Fig. 2 method can also be implemented as following steps S21-S23:
In the step s 21, when the user for sending ad-request is not belonging to danger zone, judge to launch white list to user Whether the number of advertisement exceedes predetermined threshold value;
In step S22, when being not above predetermined threshold value, it is the targeted customer for meeting preparatory condition to determine user;
In step S23, when more than predetermined threshold value, it is the user for being unsatisfactory for preparatory condition to determine user, and to user Send global bottoming advertisement.
In the present embodiment, when receiving ad-request, and when the user for sending the ad-request is not belonging to danger zone, need Whether the advertisement number for the white list for judging to launch to the user exceedes predetermined threshold value, that is, judges that user sends ad-request Whether number has exceeded preset times.
When being not above predetermined threshold value, it is the targeted customer for meeting preparatory condition to determine user, is sent to the user white List advertisement.
When more than predetermined threshold value, the user for being unsatisfactory for preparatory condition is determined that the user is, now, is no longer sent out to the user White list advertisement is sent, but global bottoming advertisement is sent to user.
When the user for watching program is more, channel can open shunt mode, under the pattern, be thrown to each user The number for putting white list advertisement is conditional, such way, can save network bandwidth, avoids server interim card.Specifically , a white list advertisement often is launched to user, then refreshes the number that white list advertisement is once launched to the user, so as under When the secondary user asks white list advertisement, judge whether to launch the number of white list advertisement beyond time pre-set to the user Number limitation.
For example, the number that white list advertisement is launched to each user is arranged to 10 times, when the advertisement for receiving user's transmission Request, the and when user is not belonging to danger zone, it can determine whether to launch the number of white list advertisement more than 10 times to the user, When being not above 10 times, determine that the user is the user for meeting preparatory condition, white list advertisement sent to the user, and refresh to The user launches the number of advertisement.When more than 10 times, the user for being unsatisfactory for preparatory condition is determined that the user is, now, no longer White list advertisement is sent to the user, but global bottoming advertisement is sent to user.
The beneficial effect of the present embodiment is:The number that white list advertisement is launched by setting limits, so as to avoid use White list advertisement is repeatedly asked at family, so as to save network bandwidth, and avoids server from interim card occur.
In one embodiment, whether the user for sending ad-request belongs to danger zone and judges in the following way:
Judge whether to obtain the positional information for the user for sending ad-request, when positional information can not be obtained, really Surely the user for sending ad-request belongs to danger zone;
When positional information can be obtained, judge send ad-request user positional information whether with it is channel predetermined pre- The radiation areas matching first set;
Upon a match, it is determined that the user for sending ad-request belongs to danger zone;
When mismatching, it is determined that the user for sending ad-request is not belonging to danger zone.
In the present embodiment, judge whether the user for sending ad-request belongs to danger zone in the following way:
When receiving the ad-request of user's transmission, judge whether that the position for the user for sending ad-request can be obtained Information.
When positional information can not be obtained, it is determined that the user for sending ad-request belongs to danger zone.When position can be obtained Confidence cease when, judge send ad-request user positional information whether with channel predetermined radiation areas set in advance Match somebody with somebody.
If the positional information for sending the user of ad-request matches with channel predetermined radiation areas set in advance, still It is determined that the user for sending ad-request belongs to danger zone;
If the positional information and channel predetermined radiation areas set in advance that send the user of ad-request mismatch, It can determine that the user for sending ad-request is not belonging to danger zone.
The beneficial effect of the present embodiment is:Will be unable to obtain positional information user and positional information with it is channel predetermined pre- The user of the danger zone matching first set forbids receiving as the user for belonging to danger zone so as to avoid user being sent to The area of the white list advertisement, so as to further increase the accuracy of advertisement putting.
In one embodiment, method can also be implemented as following steps B1-B2:
In step bl is determined, when in ad data not comprising white list advertisement, judge whether wrapped in data configuration information Containing the supporting advertisement of channel;
In step B2, when advertisement supporting comprising channel, the supporting advertisement of channel is launched to targeted customer.
In the present embodiment, after the ad-request of user's transmission is received, if not comprising white list in ad data Advertisement.Then judge whether include the supporting advertisement of channel in data configuration information;The supporting advertisement of the channel is that channel requires what is launched Advertisement, priority are only second to white list advertisement.
If including the supporting advertisement of channel in ad data, the supporting advertisement of channel is launched to targeted customer.
The beneficial effect of the present embodiment is:It is but supporting comprising channel not comprising white list advertisement in ad data During advertisement, the supporting advertisement of channel is sent to user, so as to avoid advertisement putting from failing.
Fig. 3 is the block diagram of advertisement delivery device in one embodiment of the invention, as shown in figure 3, the advertisement putting in the present invention Device can be used for the server for launching advertisement, and the device may include following module:
Acquisition module 31, for obtaining channel predetermined configuration information;
First judge module 32, for according to configuration information judge it is channel predetermined corresponding in ad data whether comprising white List advertisement;
First putting module 33, for when including white list advertisement in channel predetermined corresponding ad data, to satisfaction The targeted customer of preparatory condition launches white list advertisement;Wherein, white list advertisement is its corresponding publisher and channel predetermined common With the advertisement for requiring to launch.
In one embodiment, device also includes:
Second judge module, for when receiving the ad-request of user's transmission, judging to send the user of ad-request Whether danger zone is belonged to;
First determining module, for when the user for sending ad-request belongs to danger zone, determining user to be unsatisfactory for The user of preparatory condition.
In one embodiment, device also includes:
3rd judge module, for when the user for sending ad-request is not belonging to danger zone, judging to launch to user Whether the number of white list advertisement exceedes predetermined threshold value;
Second determining module, for when being not above predetermined threshold value, determining that user is that the target for meeting preparatory condition is used Family;
3rd determining module, for when more than predetermined threshold value, it to be the user for being unsatisfactory for preparatory condition to determine user, and to User sends global bottoming advertisement.
In one embodiment, whether the user for sending ad-request belongs to danger zone and judges in the following way:
Judge whether to obtain the positional information for the user for sending ad-request, when positional information can not be obtained, really Surely the user for sending ad-request belongs to danger zone;
When positional information can be obtained, judge send ad-request user positional information whether with it is channel predetermined pre- The radiation areas matching first set;
Upon a match, it is determined that the user for sending ad-request belongs to danger zone;
When mismatching, it is determined that the user for sending ad-request is not belonging to danger zone.
In one embodiment, as shown in figure 4, device also includes:
4th judge module 41, for when in ad data not comprising white list advertisement, judging data configuration information In whether include the supporting advertisement of channel;
Second putting module 42, for when advertisement supporting comprising channel, the supporting advertisement of channel to be launched to targeted customer.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.) Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to comprising including these changes and modification.

Claims (10)

  1. A kind of 1. advertisement placement method, it is characterised in that including:
    Obtain channel predetermined configuration information;
    According to the configuration information judge it is described it is channel predetermined corresponding to whether include white list advertisement in ad data;
    When including the white list advertisement in the channel predetermined corresponding ad data, used to the target for meeting preparatory condition Launch the white list advertisement in family;Wherein, the white list advertisement be its corresponding publisher and it is described it is channel predetermined jointly will Ask the advertisement of dispensing.
  2. 2. the method as described in claim 1, it is characterised in that when receiving the ad-request of user's transmission, methods described Also include:
    Judge whether the user for sending ad-request belongs to danger zone;
    When the user for sending ad-request belongs to danger zone, it is the user for being unsatisfactory for preparatory condition to determine the user.
  3. 3. method as claimed in claim 2, it is characterised in that methods described also includes:
    When the user for sending ad-request is not belonging to danger zone, the number for judging to launch white list advertisement to the user is It is no to exceed predetermined threshold value;
    When being not above predetermined threshold value, it is the targeted customer for meeting preparatory condition to determine the user;
    When more than predetermined threshold value, it is the user for being unsatisfactory for preparatory condition to determine the user, and sends the overall situation to the user Bottoming advertisement.
  4. 4. the method as described in right 2, it is characterised in that send ad-request user whether belong to danger zone pass through it is as follows Mode judges:
    Judge whether to obtain the positional information for the user for sending ad-request, when positional information can not be obtained, determine institute The user for stating transmission ad-request belongs to danger zone;
    When positional information can be obtained, judge it is described transmission ad-request user positional information whether with the default frequency Road radiation areas matching set in advance;
    Upon a match, determine that the user of the transmission ad-request belongs to danger zone;
    When mismatching, determine that the user of the transmission ad-request is not belonging to danger zone.
  5. 5. the method as described in claim 1, it is characterised in that methods described also includes:
    When in the ad data not comprising white list advertisement, judge whether match somebody with somebody in the data configuration information comprising channel Cover advertisement;
    When advertisement supporting comprising the channel, the supporting advertisement of channel is launched to the targeted customer.
  6. A kind of 6. advertisement delivery device, it is characterised in that including:
    Acquisition module, for obtaining channel predetermined configuration information;
    First judge module, for according to the configuration information judge it is described it is channel predetermined corresponding to whether include in ad data White list advertisement;
    First putting module, for when it is described it is channel predetermined corresponding to include the white list advertisement in ad data when, Xiang Man The targeted customer of sufficient preparatory condition launches the white list advertisement;Wherein, the white list advertisement be its corresponding publisher and The advertisement that the channel predetermined common prescription is launched.
  7. 7. device as claimed in claim 6, it is characterised in that described device also includes:
    Second judge module, for when receive user transmission ad-request when, judge send ad-request user whether Belong to danger zone;
    First determining module, for when the user for sending ad-request belongs to danger zone, determining the user to be unsatisfactory for The user of preparatory condition.
  8. 8. device as claimed in claim 7, it is characterised in that described device also includes:
    3rd judge module, for when the user for sending ad-request is not belonging to danger zone, judging to launch to the user Whether the number of white list advertisement exceedes predetermined threshold value;
    Second determining module, for when being not above predetermined threshold value, determining that the user is that the target for meeting preparatory condition is used Family;
    3rd determining module, for when more than predetermined threshold value, it to be the user for being unsatisfactory for preparatory condition to determine the user, and to The user sends global bottoming advertisement.
  9. 9. the device as described in right 7, it is characterised in that send ad-request user whether belong to danger zone pass through it is as follows Mode judges:
    Judge whether to obtain the positional information for the user for sending ad-request, when positional information can not be obtained, determine institute The user for stating transmission ad-request belongs to danger zone;
    When positional information can be obtained, judge it is described transmission ad-request user positional information whether with the default frequency Road radiation areas matching set in advance;
    Upon a match, determine that the user of the transmission ad-request belongs to danger zone;
    When mismatching, determine that the user of the transmission ad-request is not belonging to danger zone.
  10. 10. device as claimed in claim 6, it is characterised in that described device also includes:
    4th judge module, for when in the ad data not comprising white list advertisement, judging the data configuration letter Whether the supporting advertisement of channel is included in breath;
    Second putting module, for when advertisement supporting comprising the channel, it is supporting to launch the channel to the targeted customer Advertisement.
CN201710624679.5A 2017-07-27 2017-07-27 A kind of advertisement placement method and device Pending CN107481040A (en)

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CN110335097A (en) * 2019-04-04 2019-10-15 深圳壹账通智能科技有限公司 White list configuration method, device, equipment and storage medium based on data analysis
CN110782143A (en) * 2019-10-15 2020-02-11 支付宝(杭州)信息技术有限公司 Data processing method and device
CN111105272A (en) * 2019-12-12 2020-05-05 深圳开思时代科技有限公司 Advertisement display control method for automobile spare and accessory part transaction platform
CN113538043A (en) * 2021-06-30 2021-10-22 上海品付信息科技股份有限公司 Full-scene and global advertisement management system based on AI intelligent three-dimensional algorithm

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CN110782143A (en) * 2019-10-15 2020-02-11 支付宝(杭州)信息技术有限公司 Data processing method and device
CN110782143B (en) * 2019-10-15 2022-05-06 支付宝(杭州)信息技术有限公司 Data processing method and device
CN111105272A (en) * 2019-12-12 2020-05-05 深圳开思时代科技有限公司 Advertisement display control method for automobile spare and accessory part transaction platform
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Application publication date: 20171215