CN106296236B - Information processing method and information delivery system - Google Patents
Information processing method and information delivery system Download PDFInfo
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Abstract
The invention discloses an information processing method and an information delivery system; the method comprises the following steps: acquiring information to be released and unit expenditure information corresponding to the information to be released from a database of a releasing end, and acquiring an additional expenditure strategy set by a third-party platform for the information to be released from a database corresponding to a management end; analyzing an extra expenditure strategy corresponding to the information to be released to obtain a dimension indicated by the extra expenditure strategy, determining target information in the information to be released from the dimension indicated by the extra expenditure strategy, and updating unit expenditure information corresponding to the target information based on the extra expenditure information indicated by the extra expenditure strategy; and determining the priority sequence of the information to be released based on the updated unit expenditure information of the information to be released, and releasing the information to be released to the client based on the priority sequence. By adopting the method and the device, the third-party platform can be supported to adjust the priority sequence of the target information for delivery, and the propagation effect of the target information is enhanced.
Description
Technical Field
The present invention relates to information processing technologies, and in particular, to an information processing method and an information delivery system.
Background
In daily applications of the internet, in addition to responding to the playing of the information requested by the user, there is a need to deliver (i.e., publish) specific information, such as delivering specific information (e.g., advertisement) before, during, or after the user request information is played; currently, the information delivery can be realized by the following steps:
firstly, an information delivery party uses resources provided by an information delivery system to deliver information, wherein the resources refer to media (such as video websites and network applications) which can be used for bearing information to play, and the resources can be divided based on different dimensional orientation conditions (such as time, regions and the like) to realize the oriented delivery of the information; the information delivery party sets in a database at an information delivery end opened by using an information delivery system, the information delivery party sets resources to be used when information delivery is carried out and information to be delivered, and the types of the resources to be used when the information delivery is carried out can be described by using orientation conditions of different dimensions: the information delivery party also needs to set unit expenditure information paid by information delivery (for example, expenditure when one resource is used for playing information once, that is, expenditure when the information is focused once by a user when the information is played, such as click-to-watch expense);
secondly, when the resource bearing the information is available, the information delivery system pulls an index of the information needing to be delivered by using the resource from a material library (including the information needing to be delivered by the information delivery party), prioritizes the information at least based on unit expenditure information planned to be paid by the information delivery party, and delivers the information with high priority by preferentially using the resource according to a prioritization result;
as can be seen from the above processing, the information delivery system is based on at least the information delivery party as a reference factor of the ranking, and once the information delivery party sets the unit expenditure information at the information delivery end, the priority ranking of the information is determined, that is, the information delivery provided by the related art cannot support updating the unit expenditure information set by the information delivery party, which results in that a third party cannot update the unit expenditure information (e.g., add the unit expenditure) planned for expenditure of part of the information delivery parties, so as to improve the priority ranking of the information planned for delivery by part of the information delivery parties, and enhance the propagation effect of the planned delivery information by part of the information delivery parties.
Disclosure of Invention
The embodiment of the invention provides an information processing method and an information delivery system, which can support a third-party platform to adjust the priority sequence of target information for delivery and enhance the propagation effect of the target information.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides an information processing method, which comprises the following steps:
acquiring information to be released and unit expenditure information corresponding to the information to be released from a database of a releasing end, and acquiring an additional expenditure strategy set by a third-party platform from a database corresponding to a management end;
analyzing an extra expenditure strategy corresponding to the information to be released to obtain an extra expenditure dimension indicated by the extra expenditure strategy, determining target information in the information to be released based on the dimension indicated by the extra expenditure strategy, and updating unit expenditure information corresponding to the target information based on the extra expenditure information indicated by the extra expenditure strategy;
and determining the releasing priority sequence of the information to be released based on the updated unit expenditure information of the information to be released, and releasing the information to be released to a client based on the priority sequence.
An embodiment of the present invention provides an information delivery system, where the system includes:
the system comprises an acquisition unit, a management end and a management end, wherein the acquisition unit is used for acquiring information to be released and unit expenditure information corresponding to the information to be released from a database of the release end and acquiring an additional expenditure strategy set by a third-party platform from a database corresponding to the management end;
the analysis unit is used for analyzing the extra expenditure strategy corresponding to the information to be released to obtain an extra expenditure dimension indicated by the extra expenditure strategy, determining target information in the information to be released based on the extra expenditure dimension indicated by the extra expenditure strategy, and updating unit expenditure information corresponding to the target information based on the extra expenditure information indicated by the extra expenditure strategy;
the sorting unit is used for determining the release priority sorting of the information to be released based on the updated unit expenditure information of the information to be released;
and the releasing unit is used for releasing the information to be released to the client based on the priority sequence.
In the embodiment of the invention, a launching end (which can adopt a graphical interface mode, and a background is correspondingly connected with a database of the launching end) is arranged to receive information to be launched (such as advertisements, which is called as information to be launched below) which is required to be launched and is set by an information launching party, a management end (which can adopt a graphical interface mode and is connected with a corresponding database at the background) is arranged on a third-party platform, an extra expenditure strategy set by the third-party platform is received, and the third-party platform can set corresponding extra expenditure information (corresponding to additional expenses) on unit expenditure information (corresponding to the unit expenditure information) corresponding to expected target information (part or all of the information to be launched) from different dimensions through the management end; the information delivery system can acquire unit expenditure information corresponding to the information to be delivered from the database of the information delivery end and acquire unit expenditure information corresponding to the target information and extra expenditure information corresponding to the target information from the database of the management end to update, overcomes the defect that a third-party platform cannot perform sponsorship adjustment on the unit expenditure information of the target information in the related art, can perform key delivery on the target information at a client, and enhances the propagation effect of the target information.
Drawings
FIG. 1 is a schematic diagram of advertisement placement in the related art;
FIG. 2 is a schematic diagram of advertisement placement in an embodiment of the present invention;
FIG. 3 is a flow chart illustrating an implementation of an information processing method according to an embodiment of the present invention;
FIG. 4 is a first diagram illustrating a bid sponsorship strategy setup in an embodiment of the invention;
FIG. 5 is a schematic diagram of a second implementation flow of the information processing method in the embodiment of the present invention;
FIG. 6 is a diagram of a second embodiment of the present invention for setting a bid sponsorship strategy;
FIG. 7 is a third schematic flow chart illustrating an implementation of the information processing method according to the embodiment of the present invention;
FIG. 8 is a diagram illustrating a data report in an embodiment of the present invention;
FIG. 9 is a fourth schematic flow chart of the implementation of the information processing method in the embodiment of the present invention;
fig. 10a to fig. 10d are schematic structural diagrams of an information delivery system according to an embodiment of the present invention;
fig. 11 is a schematic diagram of advertisement delivery by the information delivery system in the embodiment of the present invention.
Detailed Description
In the embodiment of the invention, a launching end (which can adopt a graphical interface mode, and a background is correspondingly connected with a database of the launching end) is arranged to receive information to be launched (such as advertisements, which is called as information to be launched below) which is required to be launched and is set by an information launching party, a management end (which can adopt a graphical interface mode and is connected with a corresponding database at the background) is arranged on a third-party platform, an extra expenditure strategy set by the third-party platform is received, and the third-party platform can set corresponding extra expenditure information (corresponding to additional expenses) on unit expenditure information (corresponding to the unit expenditure information) corresponding to expected target information (part or all of the information to be launched) from different dimensions through the management end; the information delivery system can acquire unit expenditure information corresponding to the information to be delivered from the database of the information delivery end and acquire unit expenditure information corresponding to the target information and extra expenditure information corresponding to the target information from the database connected with the management end to update, overcomes the defect that a third-party platform cannot perform sponsorship adjustment on the unit expenditure information of the target information in the related art, can perform key delivery on the target information at a client side, and enhances the propagation effect of the target information.
The present invention will be described in further detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Example Commodity Bidding sponsorship
In the embodiment, an advertisement service scenario is taken as an example for explanation, as shown in a schematic diagram of advertisement delivery in the related art shown in fig. 1, an advertiser (corresponding information delivery party) sets an advertisement to be delivered, an advertisement bid (corresponding unit expenditure information, that is, the cost that the advertiser is willing to pay for delivering an advertisement once successfully) at an advertisement delivery end (corresponding information delivery end), and may also set a targeting condition of advertisement delivery, for example, the advertisement delivery is performed according to regions (such as provinces, first-line cities, second-line cities), time (such as lunch time intervals and evening time intervals), client types (such as apple devices and android devices), and user groups (such as different groups divided by professional and educational backgrounds); the advertisement system bids based on the information in the corresponding database of the advertisement delivery end and the advertisement bids set by a plurality of advertisers to obtain the priority ranking (positively correlated with the specific numerical value of the unit expenditure information) of the advertisement to be delivered for the targeted delivery of the advertisement by the advertisers; it can be seen that, in the information delivery processing process of the related art, once the advertisement bid of the advertisement to be delivered is determined, the bidding sponsor (corresponding to the third-party platform) does not adjust the advertisement bid of the target advertisement in the information to be delivered at all to improve the priority ranking of the target advertisement in the advertisement bid, so that the purpose of enhancing the propagation effect of the target advertisement cannot be achieved;
in view of the above problem, referring to fig. 2, in the processing schematic diagram of advertisement delivery provided in this embodiment, a bidding sponsor is provided with a bidding sponsorship management end (a corresponding management end, which may be in the form of a graphical interface), the bidding sponsor can set target information and a bidding sponsorship corresponding to the target information (corresponding additional expenditure information) at the bidding sponsorship management end, the advertisement system can pull an advertisement to be delivered and an advertisement bid of the advertisement to be delivered (if the advertisement is provided with a targeting condition for delivery, the targeting condition for pulling the advertisement is also required) from a database of the advertisement delivery end, and pull the bidding sponsorship corresponding to a target advertisement in the advertisement to be delivered from the database of the advertisement delivery end, so as to determine an advertisement bid (greater than the original advertisement bid) after the targeting advertisement is bid sponsorship, and thus, the advertisement system performs a bidding in a priority ranking determined by a ranking of the advertisement to be delivered, the priority ranking of the target advertisement is improved compared with that before bidding sponsorship, so that the priority of the target advertisement released at the client can be improved, and the propagation effect of the target advertisement is enhanced; meanwhile, a channel for bidding and sponsoring the target is provided for the bidding sponsor, and the win-win effect of the bidding sponsor and the advertiser on the advertisement spreading effect is realized.
As described in detail below with reference to fig. 2, the information processing method according to the present embodiment includes the following steps, as shown in fig. 3:
102, acquiring the following information set by the third-party platform based on a graphical interface of a management terminal:
an identifier of a target information delivery party; an identification of a target business (e.g., a business may be a commodity, a service, etc.) attributed to the target information publisher; an additional expenditure threshold corresponding to the target information delivery party; and the additional expenditure proportion corresponds to the target information delivery party.
Still taking advertisement delivery as an example, an illustration of setting an extra expenditure strategy is shown in fig. 4, when a bidding sponsor desires to sponsor advertisement bids for a part of the goods under the advertiser's affiliation, the goods desired to be bid-sponsored may be indicated by the advertiser ID, the goods ID shown in fig. 4, and the maximum value of the bid sponsorship (the bid sponsorship is stopped when the cost of advertisement delivery exceeds the maximum value) and the sponsorship rate, which is the rate of raising the advertisement bids on the basis of the advertiser bids, may be indicated by the sponsorship limit, see table 1:
TABLE 1
When an advertiser bids Bid for Bid on an advertisement that is desired to be placed (the cost that the advertiser is desired to pay when the advertisement is successfully placed once, e.g., when the client is clicked once by a user), if the bidding sponsor indicates in fig. 4 that the sponsorship rate for the advertisement is a, the updated advertisement Bid is Bid for Bid (1+ a), which is an improvement over the original advertisement Bid, which can improve the prioritization of the advertisement in the Bid for the advertisement to be placed.
And 104, analyzing an extra expenditure strategy corresponding to the information to be released to obtain a dimension indicated by the extra expenditure strategy, determining target information in the information to be released from the dimension indicated by the extra expenditure strategy, and updating unit expenditure information corresponding to the target information based on the extra expenditure information indicated by the extra expenditure strategy.
With reference to fig. 4, when the extra expenditure strategy is bid sponsorship for a specific product corresponding to a certain advertiser's subordinate, the following results are resolved: advertiser ID, product ID; the information such as commodity type, sponsorship limit, sponsorship proportion and the like can be analyzed; the advertiser ID and the product ID may locate a targeted advertisement (corresponding to targeting information) that requires bid sponsorship, and the sponsorship proportion (corresponding to additional expenditure information) may determine the total bid of the targeted advertisement after receiving bid sponsorship.
And 105, determining the releasing priority sequence of the information to be released based on the updated unit expenditure information of the information to be released, and releasing the information to be released to the client based on the priority sequence.
Firstly, determining the ordering factor of the target information according to updated unit expenditure information corresponding to the target information and quality parameters corresponding to the target information; and secondly, performing priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released.
Taking an example that the advertisement system adopts second-order bidding, the bidding ranking factor in the advertisement system is Bid, Bid refers to advertisement bidding, which is the Bid value set for the advertisement by a user (advertiser) of the advertisement bidding system, Quality refers to Quality parameters of the advertisement, which are used for measuring advertisement Quality and are parameters influencing advertisement ranking, and the Quality parameters can be set based on different advertisers, that is, the Quality parameters of the advertisements subordinate to the same advertiser are the same and can also be set based on different advertisement types, and at this time, the Quality parameters of different types of advertisements subordinate to the same advertiser can be different; it can be seen that when a bidding sponsor desires to improve the propagation effect of all advertisements (corresponding to target advertisements) under a certain advertiser at a client, the sponsoring proportion of the target advertisements can be set according to the advertiser ID, so that the advertisement bids corresponding to the target advertisements are improved after being updated compared with the original advertisement bids, the order of the target advertisements in the priority ranking can be further improved, and when the advertisements are selected for delivery based on the priority ranking, the target advertisements can be preferentially presented at the client, so that the propagation effect of the target advertisements is improved.
The client is a medium for carrying and playing video information, and comprises: a terminal (which may be a smart phone or a tablet computer) web page, a Personal Computer (PC) client, a mobile terminal (such as a smart phone or a platform computer, which may run an android system or an IOS system) Application (APP), a hypertext markup Language (HTML) 5 page, a television set-top box, an Xbox/PS3 game console, a vehicle-mounted advertisement display screen, and any other media capable of bearing and playing video information, and the specific form of the client is not limited in this embodiment.
Example two Account Bidding sponsorship
In the embodiment, an advertisement service scenario is taken as an example for explanation, as shown in a schematic diagram of advertisement delivery in the related art shown in fig. 1, an advertiser (corresponding information delivery party) sets an advertisement to be delivered, an advertisement bid (corresponding unit expenditure information, that is, the cost that the advertiser is willing to pay for delivering an advertisement once successfully) at an advertisement delivery end (corresponding information delivery end), and may also set a targeting condition of advertisement delivery, for example, the advertisement delivery is performed according to regions (such as provinces, first-line cities, second-line cities), time (such as lunch time intervals and evening time intervals), client types (such as apple devices and android devices), and user groups (such as different groups divided by professional and educational backgrounds); the advertisement system bids based on the information in the corresponding database of the advertisement delivery end and the advertisement bids set by a plurality of advertisers to obtain the priority ranking (positively correlated with the specific numerical value of the unit expenditure information) of the advertisement to be delivered for the targeted delivery of the advertisement by the advertisers; it can be seen that, in the information delivery processing process of the related art, once the advertisement bid of the advertisement to be delivered is determined, the bidding sponsor (corresponding to the third-party platform) does not adjust the advertisement bid of the target advertisement in the information to be delivered at all to improve the priority ranking of the target advertisement in the advertisement bid, so that the purpose of enhancing the propagation effect of the target advertisement cannot be achieved;
in view of the above problem, referring to fig. 2, in the processing schematic diagram of advertisement delivery provided in this embodiment, a bidding sponsor is provided with a bidding sponsorship management end (corresponding to the management end, which may be in the form of a graphical interface), the bidding sponsor can set target information and a bidding sponsorship (corresponding to additional expenditure information) corresponding to the target information at the bidding sponsorship management end, the advertisement system can pull an advertisement to be delivered and an advertisement bid of the advertisement to be delivered (if the advertisement has a targeting condition for delivery, it is also necessary to pull a targeting condition for the advertisement) from a database at the management end, and pull a bidding sponsorship corresponding to a target advertisement in the advertisement to be delivered from the database at the management end, so as to determine an advertisement bid (larger than the original advertisement) of the target advertisement after the bidding sponsorship, and thus, the advertisement system performs a priority ranking determined by the bidding ranking of the advertisement to be delivered, the priority ranking of the target advertisement is improved compared with that before bidding sponsorship, so that the priority of the target advertisement released at the client can be improved, and the propagation effect of the target advertisement is enhanced; meanwhile, a channel for bidding and sponsoring the target is provided for the bidding sponsor, and the win-win effect of the bidding sponsor and the advertiser on the advertisement spreading effect is realized.
As shown in fig. 5, the information processing method according to the present embodiment includes the following steps:
Still taking advertisement placement as an example, a schematic diagram for setting up an extra expenditure strategy is shown in fig. 6, when a bidding sponsor desires to sponsor advertisement bids for all the goods under an advertiser's jurisdiction, the advertiser desiring to Bid for sponsorship can be indicated by the advertiser ID shown in fig. 6, all the goods under the advertiser's jurisdiction are Bid sponsored, and the maximum value at which the Bid sponsorship can be Bid for (Bid sponsorship is stopped when the cost of advertisement placement exceeds the maximum value), and a sponsorship rate, which is a rate at which the advertisement bids to be raised on the basis of the advertiser's Bid, can be indicated by a sponsorship limit, see table 1 when the advertiser bids for an advertisement desired to be placed as Bid (the cost the advertiser desires to be paid when the advertisement is successfully placed once, such as once the client is clicked by a user), if the sponsor bids for the advertisement as indicated in fig. 3 for a sponsorship rate for the advertisement, the updated advertisement Bid is Bid (1+ a), which is promoted compared with the original advertisement Bid, so that the priority ranking of the advertisement in the advertisement bidding of the advertisement to be delivered can be promoted.
In conjunction with fig. 6, when the extra expenditure strategy is bid sponsorship for a specific product corresponding to a certain advertiser's subordinate, the following results are resolved: advertiser ID, product ID; the information such as commodity type, sponsorship limit, sponsorship proportion and the like can be analyzed; the advertiser ID and the product ID may locate a targeted advertisement (corresponding to targeting information) that requires bid sponsorship, and the sponsorship proportion (corresponding to additional expenditure information) may determine the total bid of the targeted advertisement after receiving bid sponsorship.
And step 206, determining the releasing priority sequence of the information to be released based on the updated unit expenditure information of the information to be released, and releasing the information to be released to the client based on the priority sequence.
Firstly, determining the ordering factor of the target information according to updated unit expenditure information corresponding to the target information and quality parameters corresponding to the target information; and secondly, performing priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released.
Taking an example that the advertisement system adopts second-order bidding, the bidding ranking factor in the advertisement system is Bid, Bid refers to advertisement bidding, which is the Bid value set for the advertisement by a user (advertiser) of the advertisement bidding system, Quality refers to Quality parameters of the advertisement, which are used for measuring advertisement Quality and are parameters influencing advertisement ranking, and the Quality parameters can be set based on different advertisers, that is, the Quality parameters of the advertisements subordinate to the same advertiser are the same and can also be set based on different advertisement types, and at this time, the Quality parameters of different types of advertisements subordinate to the same advertiser can be different; it can be seen that when a bidding sponsor desires to improve the propagation effect of part of advertisements subordinate to an advertiser at a client, the sponsoring proportion of the target advertisement can be set according to the advertiser ID and the commodity ID, so that the advertisement bid corresponding to the target advertisement is updated and is improved compared with the original advertisement bid, the order of the target advertisement in the priority ranking can be further improved, when the advertisement is selected for delivery based on the priority ranking, the target advertisement can be preferentially presented at the client, and the propagation effect of the target advertisement is improved.
The client is a medium for carrying and playing video information, and comprises: a terminal (which may be a smart phone or a tablet computer) web page, a Personal Computer (PC) client, a mobile terminal (such as a smart phone or a platform computer, which may run an android system or an IOS system) Application (APP), a hypertext markup Language (HTML) 5 page, a television set-top box, an Xbox/PS3 game console, a vehicle-mounted advertisement display screen, and any other media capable of bearing and playing video information, and the specific form of the client is not limited in this embodiment.
Third embodiment bids and sponsors partial commodities of the advertiser, and generates report data by charging
In the embodiment, an advertisement service scenario is taken as an example for explanation, as shown in a schematic diagram of advertisement delivery in the related art shown in fig. 1, an advertiser (corresponding information delivery party) sets an advertisement to be delivered, an advertisement bid (corresponding unit expenditure information, that is, the cost that the advertiser is willing to pay for delivering an advertisement once successfully) at an advertisement delivery end (corresponding information delivery end), and may also set a targeting condition of advertisement delivery, for example, the advertisement delivery is performed according to regions (such as provinces, first-line cities, second-line cities), time (such as lunch time intervals and evening time intervals), client types (such as apple devices and android devices), and user groups (such as different groups divided by professional and educational backgrounds); the advertisement system bids based on the information in the corresponding database of the advertisement delivery end and the advertisement bids set by a plurality of advertisers to obtain the priority ranking (positively correlated with the specific numerical value of the unit expenditure information) of the advertisement to be delivered for the targeted delivery of the advertisement by the advertisers; it can be seen that, in the information delivery processing process of the related art, once the advertisement bid of the advertisement to be delivered is determined, the bidding sponsor (corresponding to the third-party platform) does not adjust the advertisement bid of the target advertisement in the information to be delivered at all to improve the priority ranking of the target advertisement in the advertisement bid, so that the purpose of enhancing the propagation effect of the target advertisement cannot be achieved;
in view of the above problem, referring to fig. 2, in the processing schematic diagram of advertisement delivery provided in this embodiment, a bidding sponsor is provided with a bidding sponsorship management end (a corresponding management end, which may be in the form of a graphical interface), the bidding sponsor can set target information and a bidding sponsorship (corresponding additional expenditure information) corresponding to the target information at the bidding sponsorship management end, the advertisement system can pull an advertisement to be delivered and an advertisement bid for the advertisement to be delivered (if the advertisement is provided with a targeting condition for delivery, it is also necessary to pull a targeting condition for the advertisement) from a database at the management end, and pull a bidding sponsorship corresponding to a target advertisement in the advertisement to be delivered from the database at the management end, so as to determine an advertisement bid (larger than the original advertisement bid) of the target advertisement after the bidding sponsorship, and thus, the advertisement system performs a priority ranking determined by the bidding ranking of the advertisements to be delivered, the priority ranking of the target advertisement is improved compared with that before bidding sponsorship, so that the priority of the target advertisement released at the client can be improved, and the propagation effect of the target advertisement is enhanced; meanwhile, a channel for bidding and sponsoring the target is provided for the bidding sponsor, and the win-win effect of the bidding sponsor and the advertiser on the advertisement spreading effect is realized.
As shown in fig. 7, the information processing method according to the present embodiment includes the following steps:
And 302, acquiring an additional expenditure strategy set by the third-party platform aiming at part of to-be-released information subordinate to the information releasing party based on a graphical interface of a management end.
An advertisement for a particular item under the advertiser is bid sponsored.
Step 302 may be implemented by:
step 3021, acquiring the following information set by the third-party platform based on the graphical interface of the management side: an identifier of a target information delivery party; an identification of a target business (e.g., a business may be a commodity, a service, etc.) attributed to the target information publisher; an additional expenditure threshold corresponding to the target information delivery party; and the additional expenditure proportion corresponds to the target information delivery party.
Step 3022, generating the additional expenditure policy based on the set information, where the additional expenditure policy is used to update unit expenditure information corresponding to the target service subordinate to the target delivery party.
Still taking placing an advertisement as an example, an illustration of setting an extra expenditure strategy is shown in fig. 3, when a bidding sponsor desires to sponsor an advertisement Bid for a portion of the goods under the advertiser's affiliation, the goods desired to be Bid-sponsored may be indicated by the advertiser ID, the goods ID shown in fig. 3, and the maximum value of the Bid-sponsored (the Bid-sponsored is stopped when the cost of the advertisement placement exceeds the maximum value) and the sponsorship rate, which is the rate at which the advertisement Bid is raised on the basis of the advertiser's Bid, may be indicated by the sponsorship limit, see table 1, when the advertiser bids for an advertisement desired to be placed as Bid (the cost the advertiser desires to pay when the advertisement is successfully placed once, such as once clicked by a user at a client), if the Bid sponsor has a sponsorship rate indicated in fig. 3 for the advertisement of a, the updated advertisement Bid is Bid (1+ a), which is promoted compared with the original advertisement Bid, so that the priority ranking of the advertisement in the advertisement bidding of the advertisement to be delivered can be promoted.
And step 304, updating unit expenditure information corresponding to the target information based on the additional expenditure information indicated by the additional expenditure strategy.
With reference to fig. 3, when the extra expenditure strategy is bid sponsorship for a specific product corresponding to a certain advertiser's subordinate, the following results are resolved: advertiser ID, product ID; the information such as commodity type, sponsorship limit, sponsorship proportion and the like can be analyzed; the advertiser ID and the product ID may locate a targeted advertisement (corresponding to targeting information) that requires bid sponsorship, and the sponsorship proportion (corresponding to additional expenditure information) may determine the total bid of the targeted advertisement after receiving bid sponsorship.
Firstly, determining the ordering factor of the target information according to updated unit expenditure information corresponding to the target information and quality parameters corresponding to the target information; and secondly, performing priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released.
Taking an example that the advertisement system adopts second-order bidding, the ranking factor of bidding in the advertisement system is Bid, Bid refers to advertisement bidding, which is the Bid value set for the advertisement by a user (advertiser) of the advertisement bidding system, Quality refers to Quality parameters of the advertisement, which are used for measuring advertisement Quality and are parameters influencing advertisement ranking, and the Quality parameters can be set based on different advertisers, that is, the Quality parameters of advertisements subordinate to the same advertiser are the same, or can be set based on different advertisement types, and at this time, the Quality parameters of different types of advertisements subordinate to the same advertiser can be different.
The client is a medium for carrying and playing video information, and comprises: a terminal (which may be a smart phone or a tablet computer) web page, a Personal Computer (PC) client, a mobile terminal (such as a smart phone or a platform computer, which may run an android system or an IOS system) Application (APP), a hypertext markup Language (HTML) 5 page, a television set-top box, an Xbox/PS3 game console, a vehicle-mounted advertisement display screen, and any other media capable of bearing and playing video information, and the specific form of the client is not limited in this embodiment.
The report data at least represents payment information respectively corresponding to target information release of the information release party of the target information and the third-party platform; taking the above advertisement service as an example, when the charging mode of the advertisement is a Per Click (CPC, Cost Per Click) charging mode, the Cost that the advertisement delivering party and the bidding sponsor need to pay together (the advertisement is clicked once to generate one charging) can be determined based on the number of times the advertisement is clicked on the client, and information such as the delivering number of times of statistical information (also called exposure number) can be obtained, one example of the report data is shown in fig. 8, after the bidding sponsor bids on part of advertisements that the advertiser belongs to, that is, the target advertisement, the exposure amount of the target advertisement on the client (in days) is shown in fig. 8, the number of clicks of the target advertisement after exposure (the number of clicks is used for counting the Cost), and the Cost spent by the bidding sponsor of the target advertisement (corresponding to the sponsoring Cost in fig. 8), facilitating advertiser awareness of bid sponsorship.
The calculation of the cost that the ad sponsor and bid sponsor need to pay together is shown in table 2:
TABLE 2
When the total cost and the total fee deduction caused by putting an advertisement are cpc, if the sponsorship ratio set by the bidding sponsor to the advertisement is a, the cost required for the advertiser to pay for putting the advertisement once is cpc (1/(1+ a)), and the cost required for the bidding sponsor to pay is cpc (a/(1+ a)).
The fourth embodiment carries out bidding sponsorship on all the commodities of the advertisers and carries out charging to generate report data
In the embodiment, an advertisement service scenario is taken as an example for explanation, as shown in a schematic diagram of advertisement delivery in the related art shown in fig. 1, an advertiser (corresponding information delivery party) sets an advertisement to be delivered, an advertisement bid (corresponding unit expenditure information, that is, the cost that the advertiser is willing to pay for delivering an advertisement once successfully) at an advertisement delivery end (corresponding information delivery end), and may also set a targeting condition of advertisement delivery, for example, the advertisement delivery is performed according to regions (such as provinces, first-line cities, second-line cities), time (such as lunch time intervals and evening time intervals), client types (such as apple devices and android devices), and user groups (such as different groups divided by professional and educational backgrounds); the advertisement system bids based on the information in the corresponding database of the advertisement delivery end and the advertisement bids set by a plurality of advertisers to obtain the priority ranking (positively correlated with the specific numerical value of the unit expenditure information) of the advertisement to be delivered for the targeted delivery of the advertisement by the advertisers; it can be seen that, in the information delivery processing process of the related art, once the advertisement bid of the advertisement to be delivered is determined, the bidding sponsor (corresponding to the third-party platform) does not adjust the advertisement bid of the target advertisement in the information to be delivered at all to improve the priority ranking of the target advertisement in the advertisement bid, so that the purpose of enhancing the propagation effect of the target advertisement cannot be achieved;
in view of the above problem, referring to fig. 2, in the processing schematic diagram of advertisement delivery provided in this embodiment, a bidding sponsor is provided with a bidding sponsorship management end (a corresponding management end, which may be in the form of a graphical interface), the bidding sponsor can set target information and a bidding sponsorship (corresponding additional expenditure information) corresponding to the target information at the bidding sponsorship management end, the advertisement system can pull an advertisement to be delivered and an advertisement bid for the advertisement to be delivered (if the advertisement is provided with a targeting condition for delivery, it is also necessary to pull a targeting condition for the advertisement) from a database at the management end, and pull a bidding sponsorship corresponding to a target advertisement in the advertisement to be delivered from the database at the management end, so as to determine an advertisement bid (larger than the original advertisement bid) of the target advertisement after the bidding sponsorship, and thus, the advertisement system performs a priority ranking determined by the bidding ranking of the advertisements to be delivered, the priority ranking of the target advertisement is improved compared with that before bidding sponsorship, so that the priority of the target advertisement released at the client can be improved, and the propagation effect of the target advertisement is enhanced; meanwhile, a channel for bidding and sponsoring the target is provided for the bidding sponsor, and the win-win effect of the bidding sponsor and the advertiser on the advertisement spreading effect is realized.
As shown in fig. 9, the information processing method according to the present embodiment includes the following steps:
When bidding and sponsoring the advertisements of all the commodities subordinate to the advertiser, the additional indication strategy can be obtained by the following steps:
step 4021, acquiring the following information set by the third-party platform based on a graphical interface of a management terminal: an identifier of a target information delivery party; an additional expenditure threshold corresponding to the target information delivery party; and the additional expenditure proportion corresponds to the target information delivery party.
Step 4022, generating the extra expenditure strategy based on the set information, wherein the extra expenditure strategy is used for updating unit expenditure information corresponding to all target services subordinate to the target delivery party.
Still taking advertisement placement as an example, a schematic diagram for setting up an extra expenditure strategy is shown in fig. 6, when a bidding sponsor desires to sponsor advertisement bids for all the products under an advertiser, the advertiser desiring to Bid for sponsorship can be indicated by the advertiser ID shown in fig. 6, all the products under the advertiser will get Bid for sponsorship, and the maximum value of Bid sponsorship (Bid sponsorship is stopped when the cost of advertisement placement exceeds the maximum value) and a sponsorship rate, which is a rate of raising the advertisement bids on the basis of the advertiser bids, can be indicated by a sponsorship limit, see table 1 when the advertiser bids for an advertisement desired to be placed as Bid (the cost the advertiser desires to pay once if the advertiser bids in fig. 3 is a sponsorship rate for the advertisement), the updated advertisement Bid is Bid (1+ a), which is promoted compared with the original advertisement Bid, so that the priority ranking of the advertisement in the advertisement bidding of the advertisement to be delivered can be promoted.
With reference to fig. 3, when the extra expenditure strategy is bid sponsorship for a specific product corresponding to a certain advertiser's subordinate, the following results are resolved: advertiser ID, product ID; the information such as commodity type, sponsorship limit, sponsorship proportion and the like can be analyzed; the advertiser ID and the product ID may locate a targeted advertisement (corresponding to targeting information) that requires bid sponsorship, and the sponsorship proportion (corresponding to additional expenditure information) may determine the total bid of the targeted advertisement after receiving bid sponsorship.
Firstly, determining the ordering factor of the target information according to updated unit expenditure information corresponding to the target information and quality parameters corresponding to the target information; and secondly, performing priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released.
Taking an example that the advertisement system adopts second-order bidding, the ranking factor of bidding in the advertisement system is Bid, Bid refers to advertisement bidding, which is the Bid value set for the advertisement by a user (advertiser) of the advertisement bidding system, Quality refers to Quality parameters of the advertisement, which are used for measuring advertisement Quality and are parameters influencing advertisement ranking, and the Quality parameters can be set based on different advertisers, that is, the Quality parameters of advertisements subordinate to the same advertiser are the same, or can be set based on different advertisement types, and at this time, the Quality parameters of different types of advertisements subordinate to the same advertiser can be different.
The client is a medium for carrying and playing video information, and comprises: a terminal (which may be a smart phone or a tablet computer) web page, a Personal Computer (PC) client, a mobile terminal (such as a smart phone or a platform computer, which may run an android system or an IOS system) Application (APP), a hypertext markup Language (HTML) 5 page, a television set-top box, an Xbox/PS3 game console, a vehicle-mounted advertisement display screen, and any other media capable of bearing and playing video information, and the specific form of the client is not limited in this embodiment.
And 406, generating report data corresponding to the target information based on the target information, the click volume data at the client and the unit expenditure information and the extra expenditure information corresponding to the target information, and storing the report data in a report database.
The report data at least represents payment information respectively corresponding to target information release of the information release party of the target information and the third-party platform; taking the above-mentioned advertisement service as an example, when the charging mode of the advertisement is a count Per Click (CPC, Cost Per Click) charging mode, the cost that the advertisement placer and the bidding sponsor need to pay together can be determined based on the number of times the advertisement is clicked on the client (one click of the advertisement generates one charge), and the information such as the number of impressions (also called exposure) of the information can be counted, one example of the report data is shown in fig. 8, after the bid sponsors bid sponsorship of the ads subordinate to the advertiser and targeted ads is shown in figure 8, the exposure amount of the target advertisement at the client (in days), the number of clicks of the target advertisement after exposure (the number of clicks is used for counting the cost), and the cost spent by the bid sponsor for bid sponsoring the target advertisement (corresponding to the bid sponsorship cost in fig. 8), so that the advertiser can know the bid sponsorship conveniently.
The calculation of the cost that the ad sponsor and bid sponsor need to pay together is shown in table 2:
TABLE 2
When the total cost and the total fee deduction caused by putting an advertisement are cpc, if the sponsorship ratio set by the bidding sponsor to the advertisement is a, the cost required for the advertiser to pay for putting the advertisement once is cpc (1/(1+ a)), and the cost required for the bidding sponsor to pay is cpc (a/(1+ a)).
EXAMPLE five
This embodiment describes a computer-readable medium, which may be a ROM (e.g., read-only memory, FLASH memory, transfer device, etc.), a magnetic storage medium (e.g., magnetic tape, disk drive, etc.), an optical storage medium (e.g., CD-ROM, DVD-ROM, paper card, paper tape, etc.), and other well-known types of program memory; the computer-readable medium has stored therein computer-executable instructions that, when executed, cause at least one processor to perform operations comprising:
acquiring information to be released and unit expenditure information corresponding to the information to be released from a database of a releasing end, and acquiring an additional expenditure strategy set by a third-party platform aiming at the information to be released from a database corresponding to a management end;
analyzing an extra expenditure strategy corresponding to the information to be released to obtain a dimension indicated by the extra expenditure strategy, determining target information in the information to be released from the dimension indicated by the extra expenditure strategy, and updating unit expenditure information corresponding to the target information based on the extra expenditure information indicated by the extra expenditure strategy;
and determining the releasing priority sequence of the information to be released based on the updated unit expenditure information of the information to be released, and releasing the information to be released to a client based on the priority sequence.
As one example, the computer-readable medium has stored therein computer-executable instructions that, when executed, further cause at least one processor to perform operations comprising:
acquiring the following information set by the third-party platform based on a graphical interface of a management terminal:
an identifier of a target information delivery party; an identifier of a target service attributed to the target information publisher; an additional expenditure threshold corresponding to the target information delivery party; the additional expenditure proportion corresponding to the target information delivery party; wherein the content of the first and second substances,
and generating the extra expenditure strategy based on the set information, wherein the extra expenditure strategy is used for updating unit expenditure information corresponding to the target business subordinate to the target delivery party.
As one example, the computer-readable medium has stored therein computer-executable instructions that, when executed, further cause at least one processor to perform operations comprising:
acquiring the following information set by the third-party platform based on a graphical interface of a management terminal:
an identifier of a target information delivery party; the maximum value of the additional expenditure of the target information delivery party is corresponded; the additional expenditure proportion corresponding to the target information delivery party; wherein the content of the first and second substances,
and generating the extra expenditure strategy based on the set information, wherein the extra expenditure strategy is used for updating unit expenditure information corresponding to all services subordinate to the target delivery party.
As one example, the computer-readable medium has stored therein computer-executable instructions that, when executed, further cause at least one processor to perform operations comprising:
determining the ordering factor of the target information according to the updated unit expenditure information corresponding to the target information and the quality parameter corresponding to the target information;
and carrying out priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released.
As one example, the computer-readable medium has stored therein computer-executable instructions that, when executed, further cause at least one processor to perform operations comprising:
generating report data corresponding to the target information based on the target information, the click volume data at the client and the unit expenditure information and the extra expenditure information corresponding to the target information, and storing the report data in a report database; wherein the content of the first and second substances,
the report data at least represents payment information respectively corresponding to the target information releasing party and the third-party platform.
EXAMPLE six
This embodiment describes an information delivery system, as shown in fig. 10a, including:
the acquisition unit 10 is configured to acquire information to be released and unit expenditure information corresponding to the information to be released from a database of a releasing end, and acquire an additional expenditure strategy set by a third-party platform for the information to be released from a database corresponding to a management end;
an analyzing unit 20, configured to analyze an additional expenditure strategy corresponding to the information to be delivered to obtain a dimension indicated by the additional expenditure strategy, determine target information in the information to be delivered from the dimension indicated by the additional expenditure strategy, and update unit expenditure information corresponding to the target information based on the additional expenditure information indicated by the additional expenditure strategy;
the sorting unit 30 is configured to determine a release priority sorting of the information to be released based on the updated unit expenditure information of the information to be released;
and the releasing unit 40 is used for releasing the information to be released to the client based on the priority sequence.
As an example, as shown in fig. 10b, the acquiring unit 10 includes:
a first obtaining module 101, configured to obtain the following information set by the third-party platform based on a management-side graphical interface:
an identifier of a target information delivery party; an identifier of a target service attributed to the target information publisher; an additional expenditure threshold corresponding to the target information delivery party; the additional expenditure proportion corresponding to the target information delivery party; wherein the content of the first and second substances,
a first policy module 102, configured to generate the extra expenditure policy based on the set information, where the extra expenditure policy is used to update unit expenditure information corresponding to the target service subordinate to the target delivery party.
As an example, as shown in fig. 10c, the acquiring unit 10 includes:
a second obtaining module 103, configured to obtain the following information set by the third-party platform based on a management-side graphical interface:
an identifier of a target information delivery party; the maximum value of the additional expenditure of the target information delivery party is corresponded; the additional expenditure proportion corresponding to the target information delivery party; wherein the content of the first and second substances,
a second policy module 104, configured to generate the additional expenditure policy based on the set information, where the additional expenditure policy is used to update unit expenditure information corresponding to all services subordinate to the target delivery party.
As an example, the sorting unit 30 is further configured to determine a sorting factor of the target information according to the updated unit expenditure information corresponding to the target information and the quality parameter corresponding to the target information;
and carrying out priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released.
As an example, as shown in fig. 10d, the system further includes:
the statistical unit 50 is configured to generate report data corresponding to the target information based on the target information, the click volume data at the client, and the unit expenditure information and the extra expenditure information corresponding to the target information, and store the report data in a report database; the report data at least represents payment information respectively corresponding to the target information releasing party and the third-party platform.
In practical applications, each unit of the information delivery system may be implemented by a computing resource in the server cluster, such as a CPU, a logic programmable gate array (FPGA), or an application specific integrated circuit (FPGA).
A schematic diagram of information delivery by an information delivery system in practical application is shown in fig. 11, a bid sorting module in the information delivery system updates advertisement bids of advertisements to be delivered based on a bid sponsorship policy set by a bid sponsor, the updated advertisement bids are higher than initial advertisement bids, information such as priority sorting of the advertisements, the initial bids of the advertisements, sponsorship ratios and the like is sent to a data warehouse in the form of a request log, meanwhile, the number of light explosion exposures on a client side and the number of clicks of the advertisements are sent to the data warehouse in the form of a click log, a charging center determines the cost to be paid by the advertisers and the bid sponsors according to the number of clicks of the advertisements, and the data warehouse generates report data for advertisers to view,
in the embodiment of the invention, a launching end (which can adopt a graphical interface mode, and a background is correspondingly connected with a database of the launching end) is arranged to receive information to be launched (such as advertisements, which is called as information to be launched below) which is required to be launched and is set by an information launching party, a management end (which can adopt a graphical interface mode and is connected with a corresponding database at the background) is arranged on a third-party platform, an extra expenditure strategy set by the third-party platform is received, and the third-party platform can set corresponding extra expenditure information (corresponding to additional expenses) on unit expenditure information (corresponding to the unit expenditure information) corresponding to expected target information (part or all of the information to be launched) from different dimensions through the management end; the information delivery system can acquire unit expenditure information corresponding to the information to be delivered from the database of the information delivery end and acquire unit expenditure information corresponding to the target information and extra expenditure information corresponding to the target information from the database of the management end to update, overcomes the defect that a third-party platform cannot perform sponsorship adjustment on the unit expenditure information of the target information in the related art, can perform key delivery on the target information at a client, and enhances the propagation effect of the target information.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Random Access Memory (RAM), a Read-Only Memory (ROM), a magnetic disk, and an optical disk.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a RAM, a ROM, a magnetic or optical disk, or various other media that can store program code.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (7)
1. An information processing method, characterized in that the method comprises:
acquiring information to be released of an information releasing party, orientation conditions of the information to be released and unit expenditure information corresponding to the information to be released from a database of a releasing end; wherein the orientation conditions include at least one of: region, time, client type, user group;
acquiring an additional expenditure strategy of a third party platform corresponding to a target information delivery party through a graphical interface of a bidding sponsorship management end from a database corresponding to the bidding sponsorship management end, wherein the target information delivery party is an information delivery party sponsored by the third party platform;
analyzing an extra expenditure strategy corresponding to the information to be released to obtain an extra expenditure dimension indicated by the extra expenditure strategy; wherein the additional payout dimension comprises at least one of: target information is released to the subordinate target business; all the services subordinate to the target information delivery party;
determining target information in the information to be released based on an extra expenditure dimension indicated by the extra expenditure strategy, and bidding and sponsoring unit expenditure information set by a target information releasing party for the target information based on the extra expenditure information indicated by the extra expenditure strategy;
when the additional expenditure dimension indicated by the additional expenditure strategy comprises a target service subordinate to the target information delivery party, the bid sponsoring mode comprises the following steps: determining a target service subordinate to the target information delivery party based on the identifier of the target information delivery party obtained by analyzing the extra expenditure strategy and the identifier of the target service belonging to the target information delivery party, and bidding unit expenditure information corresponding to the target service subordinate to the target information delivery party based on the extra expenditure information indicated by the extra expenditure strategy;
when the additional expenditure dimension indicated by the additional expenditure strategy comprises all services subordinate to the target information delivery party, the bid sponsoring mode comprises the following steps: determining a target information delivery party based on the identifier of the target information delivery party obtained by analyzing the extra expenditure strategy, and performing bidding sponsorship on unit expenditure information corresponding to all services subordinate to the target information delivery party based on the extra expenditure information indicated by the extra expenditure strategy;
determining a ranking factor of the target information according to unit expenditure information after bid sponsorsion corresponding to the target information and a quality parameter corresponding to the target information; wherein, the setting mode of the quality parameter comprises at least one of the following modes: setting based on different information releasing parties; setting based on different types of information to be released;
performing priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released; wherein the ranking of the target information in the release priority is improved before unit expenditure information bidding sponsorship is carried out;
based on the priority ranking, the information to be released is released to the client side meeting the orientation condition;
generating a click log based on click volume data of the target information at the client, and generating a request log based on the priority ranking of the target information, unit expenditure information corresponding to the target information and extra expenditure information;
generating report data corresponding to the target information based on the click log and the request log, and storing the report data to a report database; the report data at least represents payment information respectively corresponding to the target information releasing party and the third-party platform.
2. The method of claim 1, wherein the obtaining additional expenditure policies of the corresponding target information publishers, set by a third party platform through a graphical interface of the bid sponsorship manager, from a database corresponding to the bid sponsorship manager comprises:
acquiring the following information set by the third-party platform based on a graphical interface of a bidding sponsorship management end:
an identification of the target information delivery party; an identifier of a target service attributed to the target information publisher; an additional expenditure threshold corresponding to the target information delivery party; the additional expenditure proportion corresponding to the target information delivery party;
and generating the extra expenditure strategy based on the set information, wherein the extra expenditure strategy is used for bidding and sponsoring unit expenditure information corresponding to the target service subordinate to the target information delivery party.
3. The method of claim 1, wherein the obtaining additional expenditure policies of the corresponding target information publishers, set by a third party platform through a graphical interface of the bid sponsorship manager, from a database corresponding to the bid sponsorship manager comprises:
acquiring the following information set by the third-party platform based on a graphical interface of a bidding sponsorship management end:
an identification of the target information delivery party; the maximum value of the additional expenditure of the target information delivery party is corresponded; the additional expenditure proportion corresponding to the target information delivery party;
and generating the extra expenditure strategy based on the set information, wherein the extra expenditure strategy is used for bidding and sponsoring unit expenditure information corresponding to all services subordinate to the target information delivery party.
4. An information delivery system, the system comprising:
the system comprises an acquisition unit, a delivery unit and a delivery unit, wherein the acquisition unit is used for acquiring information to be delivered of an information delivery party, orientation conditions of the information to be delivered and unit expenditure information corresponding to the information to be delivered from a database of a delivery end; wherein the orientation conditions include at least one of: region, time, client type, user group;
the obtaining unit is further configured to obtain, from a database corresponding to the bid sponsorship management end, an additional expenditure strategy of a third party platform through a corresponding target information publisher set by the bid sponsorship management end, where the target information publisher is an information publisher sponsored by the third party platform;
the analysis unit is used for analyzing the extra expenditure strategy corresponding to the information to be released to obtain an extra expenditure dimension indicated by the extra expenditure strategy; wherein the additional payout dimension comprises at least one of: target information is released to the subordinate target business; all the services subordinate to the target information delivery party;
determining target information in the information to be released based on an extra expenditure dimension indicated by the extra expenditure strategy, and bidding and sponsoring unit expenditure information set by a target information releasing party for the target information based on the extra expenditure information indicated by the extra expenditure strategy;
when the additional expenditure dimension indicated by the additional expenditure strategy comprises a target service subordinate to the target information delivery party, the bid sponsoring mode comprises the following steps: determining a target service subordinate to the target information delivery party based on the identifier of the target information delivery party obtained by analyzing the extra expenditure strategy and the identifier of the target service belonging to the target information delivery party, and bidding unit expenditure information corresponding to the target service subordinate to the target information delivery party based on the extra expenditure information indicated by the extra expenditure strategy;
when the additional expenditure dimension indicated by the additional expenditure strategy comprises all services subordinate to the target information delivery party, the bid sponsoring mode comprises the following steps: determining a target information delivery party based on the identifier of the target information delivery party obtained by analyzing the extra expenditure strategy, and performing bidding sponsorship on unit expenditure information corresponding to all services subordinate to the target information delivery party based on the extra expenditure information indicated by the extra expenditure strategy;
the ranking unit is used for determining ranking factors of the target information according to the unit expenditure information after the bidding sponsorship corresponding to the target information and the quality parameters corresponding to the target information; wherein, the setting mode of the quality parameter comprises at least one of the following modes: setting based on different information releasing parties; setting based on different types of information to be released;
performing priority ranking on the information to be released based on the ranking factor of the target information and the ranking factor of the non-target information in the information to be released; wherein the ranking of the target information in the release priority is improved before unit expenditure information bidding sponsorship is carried out;
the releasing unit is used for releasing the information to be released to the client conforming to the orientation condition based on the priority sequence;
the statistical unit is used for generating a click log based on click volume data of the target information at the client, and generating a request log based on the priority ranking of the target information, unit expenditure information corresponding to the target information and extra expenditure information;
generating report data corresponding to the target information based on the click log and the request log, and storing the report data to a report database; the report data at least represents payment information respectively corresponding to the target information releasing party and the third-party platform.
5. The system of claim 4, wherein the acquisition unit comprises:
the first obtaining module is used for obtaining the following information set by the third-party platform based on a graphical interface of a bidding sponsorship management end:
an identifier of a target information delivery party; an identifier of a target service attributed to the target information publisher; an additional expenditure threshold corresponding to the target information delivery party; the additional expenditure proportion corresponding to the target information delivery party;
and the first strategy module is used for generating the extra expenditure strategy based on the set information, and the extra expenditure strategy is used for bidding and sponsoring unit expenditure information corresponding to the target service subordinate to the target information delivery party.
6. The system of claim 4, wherein the acquisition unit comprises:
the second obtaining module is used for obtaining the following information set by the third-party platform based on the graphical interface of the bidding sponsorship management end:
an identifier of a target information delivery party; the maximum value of the additional expenditure of the target information delivery party is corresponded; the additional expenditure proportion corresponding to the target information delivery party;
and the second strategy module is used for generating the extra expenditure strategy based on the set information, and the extra expenditure strategy is used for bidding and sponsoring unit expenditure information corresponding to all services subordinate to the target information delivery party.
7. A computer-readable storage medium on which a computer program is stored, the computer program, when being executed by a processor, implementing the information processing method according to any one of claims 1 to 3.
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