CN101170430A - An advertisement distribution method based on distributed P2P stream media platform - Google Patents
An advertisement distribution method based on distributed P2P stream media platform Download PDFInfo
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Abstract
The invention relates to an advertising method based on a distributed P2P flow media platform which is characterized in that: a buffer pool is pushed and received on the P2P flow media client; a user submits the customized advertising media content thereof, the launching strategy and the priority on a designated network; an operator reviews the advertising media content provided by the user, digitally endorse the legitimate content and adds push buffering pool; P2P network records each piece of advertising information, maintains and updates them by distributed method, check for the legitimacy thereof at the time of distribution and launching, so as to decide whether to proceed or not; after a node in P2P network senses and establishes the own topologic structure thereof, the node will distribute the legitimate advertisements through distribution strategy; the user will add the advertisements pushed by other users to the receiving buffer pool, select advertisements for launching according to customized launching strategy, update information corresponding to the advertisement and further start a new round of legitimacy inspection and selection. The invention can be widely used in internet advertising.
Description
Technical field
The present invention relates to a kind of advertisement delivery method on the internet, particularly a kind of advertisement delivery method based on distributed P 2 P stream media platform.
Background technology
Along with rapid development of network technology in recent years, P2P (Peer-to-Peer, peer-to-peer network) has obtained using widely in fields such as instant messaging, file-sharing and Streaming Medias as a general technology.P2P makes the communication on the network become easier, more direct shared and mutual, has eliminated intermediate link veritably.Different from server download all files with former people, P2P is the part that a plurality of terminal uses respectively download whole file, and then downloads remaining other parts mutually, and a large number of users is downloaded simultaneously not only can not cause and blocked up like this, and speed is faster on the contrary.In this technology, P2P becomes small pieces with the data decomposition of Streaming Media issue, sends a plurality of online user's ends respectively to by the P2P network then, and these P2P user sides are also simultaneously reading the follow-up data that will issue each other.The P2P client receives that it being reassembled as stream medium data after the data issues, and this technology is issued the mode of sharing same download content between the end, the bandwidth of having saved the issue source end by the client.
Existing is the central type advertisement delivery method based on what generally use in the advertisement issuing technology of P2P steaming media platform, promptly before advertisement delivery, by the negotiation between P2P service provider and the advertiser, coordinate and customize out ad content by both, then advertisement is issued on central server.This central type method has characteristics such as succinct, efficient, is convenient to the coordination between operator and the advertiser, and simultaneously both sides' mode of making a profit is also clear and definite relatively, therefore is comparatively ripe at present P2P steaming media platform advertisement delivery method.But there is following defective in this method: at first at aspects such as propagation and customizations, this mode underaction that then seems, for example be difficult to accomplish the identical time period to different user's issues with throw in the advertisement or the advertising aggregator of different content, and because set of advertisements when throwing in unicity and cause the limited amount of institute's energy advertisement delivery; Scale for advertisement putting also is not easy to make point-device control in addition, for example may not expect that the little client of some low side in some cases everyone can both see the ad content of oneself customization, get final product and only wish that some people can see, if use the ad distribution of central type just to be difficult to satisfy such demand; The advertisement putting of central type generally can need many manpower and materials to go to carry out layout work and handle other relevant matters for each advertisement that is about to issue in addition, so also causes himself bottleneck on number of services.
Summary of the invention
At the problems referred to above, it is flexible to the purpose of this invention is to provide a kind of published method, and the advertisement delivery method based on distributed P 2 P stream media platform that can generate strategy at different user demands.
For achieving the above object, the present invention takes following technical scheme: a kind of advertisement delivery method based on distributed P 2 P stream media platform, it may further comprise the steps: (1) at first opens up two ad buffer ponds in the client of P2P Streaming Media, is respectively to push Buffer Pool and receive Buffer Pool; (2) user submits to advertising media's content of its customization and desired advertisement customization to throw in strategy and priority level on operator's appointed website, and pays the respective advertisement expense; (3) operator examines advertising media's content that the user provides, and legal advertising media's content is carried out digital signature, and the ad content after system will sign is considered as legal content and adds described propelling movement Buffer Pool; (4) nodes receive after advertisement that other nodes push adds described reception Buffer Pool, to throw in the policy selection advertisement according to described customization throws in, behind reception and advertisement delivery, upgrade the pairing information of this advertisement, with validity checking and the selection of carrying out a new round; (5) the pairing relevant information of every advertisement of described P2P Network records, and relevant information is safeguarded and upgraded by distributed method, and legitimacy verifies, and whether continues to determine next step; (6) a P2P node in the described P2P network will be distributed by a distribution policy utilization free time or extra bandwidth through the legal advertisement after the described digital signature after perception and setting up the topological structure of oneself.
Advertising media's content that the audit user provides in the described step (2) comprises whether surpassing the term of validity, surpasses target flow, does not meet state's laws rules and social morality standard above specified quantity, content.
To throw in strategy in the described step (2) be according to the release time, throw in network traffics and one of advertisement position, supply volume and advertisement position, and selected priority level is thrown in when submitting to reference to the user.
Every pairing relevant information of advertisement of record comprises the network bandwidth, the payment strategy that input strategy, release time, supply volume, impressions, input flow, the transmission of this information have consumed in the described step (5).
Distribution policy in the described step (6) is that original allocation priority with advertisement is as its current priority, after an ad distribution, reduce its current priority, after priority is lowered to a certain degree, again its current priority is established the priority of getting back to initial appointment, and when distribution, always select the highest advertisement of current priority to distribute.
Described dissemination method comprises that also the user serves incentive mechanism, it is to exchange advertisement putting quantity for volume of services that the user is provided that described user serves incentive mechanism, the user obtains corresponding integration by service is provided to described P2P network, is used to offset the advertisement putting expense.
The present invention is owing to take above technical scheme, and it has the following advantages: 1, the present invention has opened up the advertisement pushing Buffer Pool and has received Buffer Pool in client, provides the foundation for increasing the flexibility of propagating and customizing.2, the present invention is fit to the characteristic and the demand of the Internet media distribution, so can win more middle-size and small-size client's advertisement delivery owing to support abundant customization to throw in strategy.3, the present invention so saved many manual operations, has weakened the bottleneck of expenditure aspect because of having distributed automatic processing and logic.4, the present invention takes the incentive mechanism of " exchanging supply volume for provided volume of services ", therefore can encourage the user to provide more related service for the P2P stream media network.The inventive method can be widely used in the ad distribution on the Internet.
Description of drawings
Fig. 1 is the flow chart of steps of distributed advertisement publishing of the present invention and audit
Flow chart when Fig. 2 is the distributed advertisement pushing of the present invention distribution
Fig. 3 is the optimization algorithm flow chart of the present invention when advertisement is selected to push or throw in
Flow chart when Fig. 4 is the distributed advertisement putting of the present invention
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in detail.
The present invention opens up two ad buffer ponds at first in the client of P2P steaming media platform, and one of them is used for the advertisement that the desired input of buffer memory active user is gone out, and is called the propelling movement Buffer Pool; Another is used for buffer memory by the advertisement that other user comes to its propelling movement, is called the reception Buffer Pool.
As shown in Figure 1, when the user uses this method issue respective advertisement information, need at first through application and two stages of audit: the user submits advertising media's content of customization and desired advertisement putting strategy and priority level to, and pays the correspondent advertisement expense by operator's specified web; After submitting to successfully, the information such as ad content that the network operator will at first submit to the user are examined, (what is called is illegal to avoid the user that illegal ad content is provided, be meant that this advertisement surpasses the term of validity, surpasses target flow, do not meet state's laws rules and social morality standard above specified quantity, content), then this ad content is carried out digital signature in case content is distorted by other people, and will return to the user through the ad content after the digital signature.Advertisement after system will sign is considered as legal content, and adds the advertisement pushing Buffer Pool.When the user add the P2P steaming media platform and with this network in other user when interactive service takes place, will transmit to each other the user according to predetermined distribution policy in the content that different user pushes in the Buffer Pool; And the input that is in due course on this user's the advertisement position is optionally put in the advertisement meeting in the reception Buffer Pool according to its corresponding strategy and type.
Strategy is thrown in the abundant customization of this method support, for example can according to the release time, according to throw in network traffics and advertisement position, according to supply volume and advertisement position etc., and selected priority level when submitting to reference to the user, the means of payment and the amount of money can be adjusted according to network operator's situation.This method is also supported the incentive mechanism that the user " exchanges supply volume for provided volume of services ", and under the state that does not consume user's payment, the user exchanges corresponding integration for by service is provided to the P2P network.This integration can be used to offset the advertisement putting expense, and the proportionate relationship of integration and advertisement putting can be adjusted voluntarily according to network operator's situation.
As shown in Figure 2, the network bandwidth that the P2P network will have consumed in the time of will writing down every the pairing payment of advertisement strategy, release time, transmission, the information such as quantity of having thrown in, these information can by central server or other distributed method is safeguarded and propagate, throw in advertisement in make corresponding renewal, also can itself provide above-mentioned distributed service by the P2P network.Advertisement is distributed and when throwing in, will be verified advertising message, checks whether the advertisement that continues distribution or throw in is legal.If illegal (for example expired, as to surpass target flow or quantity etc.) then refuses the distribution and the input of this advertisement.Subscriber computer can be used as the node in the P2P network, and each P2P node is after perception and progressively setting up the topological structure of oneself, for distributing through definite legal advertisement utilization free time or extra bandwidth after the above-mentioned inspection.
As shown in Figure 3, the strategy of distribution can make with the following method: the original allocation priority of using advertisement is as its current priority, after ad distribution, reduce its current priority, after priority is lowered to a certain degree, again its current priority is established the priority of getting back to initial appointment.And in distribution time, always select the highest advertisement of current priority to distribute.
As shown in Figure 4, for putting into the advertisement that receives Buffer Pool, will select advertisement to throw in according to the strategy or the said method of first in first out.After receiving advertisement, and after the advertisement delivery,, carry out the validity checking and the selection of a new round then with upgrading the information (impressions, input flow etc.) of this advertisement correspondence.
Claims (10)
1. advertisement delivery method based on distributed P 2 P stream media platform, it may further comprise the steps:
(1) at first opens up two ad buffer ponds, be respectively and push Buffer Pool and reception Buffer Pool in the client of P2P Streaming Media;
(2) user submits to advertising media's content of its customization and desired advertisement customization to throw in strategy and priority level on operator's appointed website, and pays the respective advertisement expense;
(3) operator examines advertising media's content that the user provides, and legal advertising media's content is carried out digital signature, and the ad content after system will sign is considered as legal content and adds described propelling movement Buffer Pool;
(4) nodes receive after advertisement that other nodes push adds described reception Buffer Pool, to throw in the policy selection advertisement according to described customization throws in, behind reception and advertisement delivery, upgrade the pairing information of this advertisement, with validity checking and the selection of carrying out a new round;
(5) the pairing relevant information of every advertisement of described P2P Network records, and relevant information is safeguarded and upgraded by distributed method, and legitimacy verifies, and whether continues to determine next step;
(6) a P2P node in the described P2P network will be distributed by a distribution policy utilization free time or extra bandwidth through the legal advertisement after the described digital signature after perception and setting up the topological structure of oneself.
2. a kind of advertisement delivery method based on distributed P 2 P stream media platform as claimed in claim 1 is characterized in that: advertising media's content that the audit user provides in the described step (2) comprises whether surpassing the term of validity, surpasses target flow, does not meet state's laws rules and social morality standard above specified quantity, content.
3. a kind of advertisement delivery method as claimed in claim 1 based on distributed P 2 P stream media platform, it is characterized in that: to throw in strategy in the described step (2) be according to the release time, throw in network traffics and one of advertisement position, supply volume and advertisement position, and selected priority level is thrown in when submitting to reference to the user.
4. a kind of advertisement delivery method as claimed in claim 2 based on distributed P 2 P stream media platform, it is characterized in that: to throw in strategy in the described step (2) be according to the release time, throw in network traffics and one of advertisement position, supply volume and advertisement position, and selected priority level is thrown in when submitting to reference to the user.
5. as claim 1 or 2 or 3 or 4 described a kind of advertisement delivery methods based on distributed P 2 P stream media platform, it is characterized in that: every pairing relevant information of advertisement of record comprises the network bandwidth, the payment strategy that input strategy, release time, supply volume, impressions, input flow, the transmission of this information have consumed in the described step (5).
6. as claim 1 or 2 or 3 or 4 described a kind of advertisement delivery methods based on distributed P 2 P stream media platform, it is characterized in that: the distribution policy in the described step (6) is that original allocation priority with advertisement is as its current priority, after an ad distribution, reduce its current priority, after priority is lowered to a certain degree, again its current priority is established the priority of getting back to initial appointment, and when distribution, always select the highest advertisement of current priority to distribute.
7. a kind of advertisement delivery method as claimed in claim 5 based on distributed P 2 P stream media platform, it is characterized in that: the distribution policy in the described step (6) is that original allocation priority with advertisement is as its current priority, after an ad distribution, reduce its current priority, after priority is lowered to a certain degree, again its current priority is established the priority of getting back to initial appointment, and when distribution, always select the highest advertisement of current priority to distribute.
8. as claim 1 or 2 or 3 or 4 or 7 described a kind of advertisement delivery methods based on distributed P 2 P stream media platform, it is characterized in that: described dissemination method comprises that also the user serves incentive mechanism, it is to exchange advertisement putting quantity for volume of services that the user is provided that described user serves incentive mechanism, the user obtains corresponding integration by service is provided to described P2P network, is used to offset the advertisement putting expense.
9. a kind of advertisement delivery method as claimed in claim 5 based on distributed P 2 P stream media platform, it is characterized in that: described dissemination method comprises that also the user serves incentive mechanism, it is to exchange advertisement putting quantity for volume of services that the user is provided that described user serves incentive mechanism, the user obtains corresponding integration by service is provided to described P2P network, is used to offset the advertisement putting expense.
10. a kind of advertisement delivery method as claimed in claim 6 based on distributed P 2 P stream media platform, it is characterized in that: described dissemination method comprises that also the user serves incentive mechanism, it is to exchange advertisement putting quantity for volume of services that the user is provided that described user serves incentive mechanism, the user obtains corresponding integration by service is provided to described P2P network, is used to offset the advertisement putting expense.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101788604A CN101170430A (en) | 2007-12-06 | 2007-12-06 | An advertisement distribution method based on distributed P2P stream media platform |
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| CNA2007101788604A CN101170430A (en) | 2007-12-06 | 2007-12-06 | An advertisement distribution method based on distributed P2P stream media platform |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101582149A (en) * | 2009-04-30 | 2009-11-18 | 腾讯科技（北京）有限公司 | Online advertising release method, system and online advertising generation device |
| CN101815092A (en) * | 2010-03-11 | 2010-08-25 | 大连灵动科技发展有限公司 | Multimedia touch screen display system and display method thereof |
| CN101697553B (en) * | 2009-10-12 | 2012-07-11 | 中国科学院计算技术研究所 | Data transmission method under P2P environment |
| CN102622701A (en) * | 2012-04-12 | 2012-08-01 | 江苏运赢物联网产业发展有限公司 | System and method for mass-decentralized and targeted delivery of advertising |
| CN102665118A (en) * | 2012-05-15 | 2012-09-12 | 合一网络技术(北京)有限公司 | Method and system for controlling releasing frequency and priority of network video advertisement |
| CN102957722A (en) * | 2011-08-24 | 2013-03-06 | 苏州工业园区辰烁软件科技有限公司 | Network service Method and system for generating personalized recommendation |
| CN105051772A (en) * | 2012-12-20 | 2015-11-11 | 微软技术许可有限责任公司 | Digital signatures for online advertisement security |
| CN106204158A (en) * | 2016-07-21 | 2016-12-07 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device adjusting the advertisement putting frequency |
| CN106296236A (en) * | 2015-05-18 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Information processing method and information jettison system |
| CN113627904A (en) * | 2021-07-02 | 2021-11-09 | 暨南大学 | Block chain and probability payment-based streaming media platform implementation method |
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- 2007-12-06 CN CNA2007101788604A patent/CN101170430A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101582149A (en) * | 2009-04-30 | 2009-11-18 | 腾讯科技（北京）有限公司 | Online advertising release method, system and online advertising generation device |
| CN101697553B (en) * | 2009-10-12 | 2012-07-11 | 中国科学院计算技术研究所 | Data transmission method under P2P environment |
| CN101815092A (en) * | 2010-03-11 | 2010-08-25 | 大连灵动科技发展有限公司 | Multimedia touch screen display system and display method thereof |
| CN102957722A (en) * | 2011-08-24 | 2013-03-06 | 苏州工业园区辰烁软件科技有限公司 | Network service Method and system for generating personalized recommendation |
| CN102622701A (en) * | 2012-04-12 | 2012-08-01 | 江苏运赢物联网产业发展有限公司 | System and method for mass-decentralized and targeted delivery of advertising |
| CN102665118A (en) * | 2012-05-15 | 2012-09-12 | 合一网络技术(北京)有限公司 | Method and system for controlling releasing frequency and priority of network video advertisement |
| CN102665118B (en) * | 2012-05-15 | 2014-11-26 | 合一网络技术(北京)有限公司 | Method and system for controlling releasing frequency and priority of network video advertisement |
| CN105051772A (en) * | 2012-12-20 | 2015-11-11 | 微软技术许可有限责任公司 | Digital signatures for online advertisement security |
| CN106296236A (en) * | 2015-05-18 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Information processing method and information jettison system |
| CN106296236B (en) * | 2015-05-18 | 2021-05-11 | 腾讯科技（深圳）有限公司 | Information processing method and information delivery system |
| CN106204158A (en) * | 2016-07-21 | 2016-12-07 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device adjusting the advertisement putting frequency |
| CN113627904A (en) * | 2021-07-02 | 2021-11-09 | 暨南大学 | Block chain and probability payment-based streaming media platform implementation method |
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Open date: 20080430 |