CN101582149A - Online advertising release method, system and online advertising generation device - Google Patents
Online advertising release method, system and online advertising generation device Download PDFInfo
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- CN101582149A CN101582149A CNA2009100833349A CN200910083334A CN101582149A CN 101582149 A CN101582149 A CN 101582149A CN A2009100833349 A CNA2009100833349 A CN A2009100833349A CN 200910083334 A CN200910083334 A CN 200910083334A CN 101582149 A CN101582149 A CN 101582149A
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Abstract
The invention discloses an online advertising release method, a system and an online advertising generation device, and the advertising release method comprises the following steps: setting a corresponding relation between the priority level and the advertising order level in advance by a priority management device; determining the online advertising release priority level by a advertising generation distribution device according to the present type of the advertising order, when an online advertisement is released; generating an online advertising data document according to the present advertising order, wherein adding the release priority level of the present advertising order into the online advertising data document; releasing the online advertising data document according to the release priority level of the online advertising data document. By adopting the online advertising release method, system and online advertising generation device of the invention, an online advertising data document with the priority level can be generated and released according to the priority level, thereby meeting the requirements of class 2 advertising putting, improving the utilization ratio, and strengthening response flexibility, expandability and friendliness of user experience.
Description
Technical field
The present invention relates to web advertisement technical field, particularly a kind of web advertisement dissemination method, system and web advertisement generating apparatus.
Background technology
The web advertisement is that a kind of what issue on the various products of internet is the various operational advertisement of carrier with the digital code; Its advertisement position is meant the location advertising that can be used for showing advertising creative in the internet, as showing the position of advertisement in webpage and the instant communication software.Along with enriching constantly of internet, applications, the web advertisement has all obtained application more and more widely on variety carrier such as JICQ, online game, network video player, for the advertiser provides abundant network marketing mode.
The issue of the web advertisement relies on network advertisement releasing system to finish.Present existing network advertisement releasing system comprises web advertisement generating apparatus, advertisement displaying service end that is positioned at server end and the advertisement displaying client that is positioned at user terminal.Web advertisement generating apparatus is used to generate web advertisement data file and sends it to advertisement shows service end.Web advertisement generating apparatus comprises that data storage device, advertising management device and advertisement generate dispensing device, the advertising management device reads out the advertisement order that needs issue from data storage device, send it to advertisement and generate dispensing device, advertisement generates dispensing device and generates web advertisement data file according to the advertisement order.The demand information that the advertisement order provides comprises this advertisement and requires content, time and the advertisement position etc. issued.The ad distribution request of service end according to advertisement displaying client showed in advertisement, selects to satisfy the web advertisement data file of ad distribution request from the web advertisement data file that advertisement generation dispensing device provides, and offers advertisement displaying client and issues.
The order kind of traditional web advertisement comprises: the external advertisements of buying by the external client of network company, the inside advertisement that distributes to the inside of network company all departments and on the advertisement position of not selling for strengthening the default advertisement that the user experience friendly shows and pasting end advertisement.At present, produced a kind of new advertisement order, this order demand does not require can show advertisement on time according to quantity, but only buys the residual flow of the advertisement position that does not have other advertisement order, and this advertisement order is called the class2 advertisement.May there be multiple order on the same advertisement position, and the existing network advertisement distributing system does not add differentiation to web advertisement order kind, all advertisement orders are generated web advertisement data file drop into advertisement displaying service end, so just reduced the resource utilization of system, system can not make response flexibly when occurring increasing the advertisement order newly, has limited the extensibility of system.And,, then can't satisfy the input demand of class2 advertisement because can't differentiate the advertisement order whether this advertisement position has existed other kind for some class2 advertisement orders.The order kind of the web advertisement do not added to distinguish cause the corresponding relation of advertisement and advertisement position more fixing, can not be at the residing page context displaying of advertisement position relevant advertisements, the user experience friendly is poor.
Summary of the invention
The embodiment of the invention proposes a kind of web advertisement dissemination method, adopts this method can branch priority publishing network advertisement.
The embodiment of the invention proposes a kind of network advertisement releasing system, adopts this system can branch priority publishing network advertisement.
The embodiment of the invention proposes a kind of web advertisement generating apparatus, the web advertisement data file that adopts this device to generate to comprise priority.
The technical scheme of the embodiment of the invention is as follows:
A kind of web advertisement dissemination method is characterized in that, may further comprise the steps:
The corresponding relation of issue priority-level and advertisement order kind is set;
The issue priority of determining described current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to described current advertisement order, wherein the issue priority with described current advertisement order adds in the web advertisement data file;
According to the issue priority publishing network advertisement data file in the described web advertisement data file.
A kind of network advertisement releasing system is characterized in that, this system comprises:
The advertising management device, be used to advertising management person that human-computer interaction interface is provided, control priority management device is provided with the corresponding relation of issue priority-level and advertisement order kind, for advertisement generates the corresponding relation that dispensing device provides web advertisement order and issue priority-level and advertisement order kind;
The priority management device is used under the control of advertising management device the corresponding relation of issuing priority-level and advertisement order kind being set;
Advertisement generates dispensing device, be used for the issue priority of determining described current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to described current advertisement order, wherein the issue priority with described current advertisement order adds in the web advertisement data file, web advertisement data file is exported to advertisement show service end;
Service end is showed in advertisement, be used for selecting to satisfy the web advertisement data file that the ad distribution request of client is showed in advertisement, according to the issue priority in the web advertisement data file web advertisement data file offered advertisement and show client from the web advertisement data file that advertisement generation dispensing device generates;
Client is showed in advertisement, is used for showing that to advertisement service end sends the ad distribution request according to the advertisement position idle condition, shows the web advertisement data file that advertisement displaying service end provides.
A kind of web advertisement generating apparatus is characterized in that, this device comprises:
The advertising management device, be used to advertising management person that human-computer interaction interface is provided, control priority management device is provided with the corresponding relation of issue priority-level and advertisement order kind, for advertisement generates the corresponding relation that dispensing device provides web advertisement order and issue priority-level and advertisement order kind;
The priority management device is used under the control of advertising management device the corresponding relation of issuing priority-level and advertisement order kind being set;
Advertisement generates dispensing device, be used for the issue priority of determining described current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to described current advertisement order, wherein the issue priority with described current advertisement order adds in the web advertisement data file.
As seen from the above technical solutions, in an embodiment of the present invention, the corresponding relation of issue priority and advertisement order kind is set by the priority management device in advance, when publishing network advertisement, generate dispensing device by advertisement and determine its issue priority-level according to the kind of current advertisement order, generation comprises the web advertisement data file of issuing priority, according to issue priority publishing network advertisement in the web advertisement data file.Adopt web advertisement dissemination method, system and the web advertisement generating apparatus of the embodiment of the invention, can divide the priority publishing network advertisement, satisfy the input demand of class2 advertisement, improve resource utilization, strengthen response dirigibility, extensibility and the user experience friendly of network advertisement releasing system.
Description of drawings
Fig. 1 is the structural drawing of embodiment of the invention network advertisement releasing system.
Fig. 2 is the process flow diagram of embodiment of the invention web advertisement dissemination method.
Fig. 3 is the corresponding relation synoptic diagram of embodiment of the invention issue priority-level and advertisement order kind.
Embodiment
For making purpose of the present invention, technical scheme and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the present invention is described in more detail.
The web advertisement dissemination method of the embodiment of the invention is provided with the corresponding relation of issue priority and advertisement order kind in advance by the priority management device, when publishing network advertisement, generate dispensing device by advertisement and determine its issue priority-level according to the kind of current advertisement order, generation comprises the web advertisement data file of issuing priority, for the advertisement order of same advertisement position, according to the issue priority publishing network advertisement of web advertisement data file.
The structure of the network advertisement releasing system of the embodiment of the invention as shown in Figure 1, its core comprises that web advertisement generating apparatus 10, advertisement show that service end 20 and advertisement show client 30.
Web advertisement generating apparatus 10 is used to generate web advertisement data file.In the prior art, web advertisement generating apparatus generates web advertisement data file according to web advertisement order, and web advertisement order comprises this advertisement and requires content, time and the advertisement position etc. issued.In embodiments of the present invention, web advertisement generating apparatus 10 not only generates web advertisement data file according to web advertisement order, but also the issue priority of this web advertisement order is joined in the web advertisement data file that this web advertisement order generated.The web advertisement generating apparatus 10 of the embodiment of the invention specifically comprises: advertising management device 101, advertisement generate dispensing device 102 and priority management device 111, can further include data storage device 103.
Advertisement generates the corresponding relation of dispensing device 102 by the web advertisement order in the advertising management device 101 reading of data memory storages 103 and issue priority-level and advertisement order kind.Advertisement generates dispensing device 102 and has the effect that advertisement of the prior art generates dispensing device, that is, the demand information that provides according to the advertisement order requires content, time and the advertisement position etc. issued, generation web advertisement data file as this advertisement.Except advertisement of the prior art generated the effect of dispensing device, the advertisement in the embodiment of the invention generated dispensing device 102 and the issue priority of web advertisement order can also be joined in the web advertisement data file.The embodiment of the invention generates in advertisement and adds processed module 112 in the dispensing device 102, processed module 112 is distinguished different types of advertisement order on the same advertisement position according to the corresponding relation of issue priority-level and advertisement order kind, according to the definite issue priority-level separately of the order kind of each advertisement order.Advertisement generates dispensing device 102 and when generating the web advertisement data file issue priority-level of advertisement order is joined in its web advertisement data file that generates, and the all-network advertisement data file on the same advertisement position is issued priority arrangement according to it, offer advertisement and show service end 20.
Advertisement shows that client 30 is same as the prior art, shows that to advertisement service end 20 sends the ad distribution request according to the advertisement position idle condition.Advertisement shows that service end 20 is according to the ad distribution request, from the web advertisement data file that advertisement generation dispensing device 102 provides, select the web advertisement data file of corresponding advertisement position, and provide it to advertisement displaying client 30 according to the issue priority in the web advertisement data file.Client 30 these web advertisement data files of displaying are showed in advertisement.
In the network advertisement releasing system of the foregoing description, advertisement shows that client 30 is positioned at network user terminals, and web advertisement generating apparatus 10 and advertisement show that service end 20 all is positioned at the webserver.And, in the webserver, can further include effect monitoring and analytical equipment 41 and system monitoring and alarm device 42, with identical in existing network advertisement releasing system, the two all links to each other with all devices that are arranged in the webserver.For whole network advertisement releasing system, effect monitoring and analytical equipment 41 are used to monitor and analyze the distribution effect of advertisement, and system monitoring and alarm device 42 are used for the supervisory control system running state.For web advertisement generating apparatus 10, effect monitoring and analytical equipment 41 are used to monitor and analyze the generation effect of advertisement, and system monitoring and alarm device 42 are used for the running status of monitor network advertisement generating apparatus 10.
Adopt the network advertisement releasing system publishing network advertisement of the embodiment of the invention, the flow process of its method specifically may further comprise the steps as shown in Figure 2.
Step 201: store web advertisement order to be released.
Step 202: the corresponding relation that issue priority-level and web advertisement order kind are set.
The corresponding relation of issue priority-level and advertisement order kind is set, is the corresponding at least a advertisement order kind of each issue priority.When publishing network advertisement first, perhaps when new web advertisement order, perhaps when needs are revised corresponding relation any of issue priority-level and the web advertisement order kind, can carry out this step, thereby when having guaranteed that web advertisement order kind increases or reduces, the corresponding relation real-time update of issue priority-level and web advertisement order kind.
Be provided with issue priority-level and web advertisement order kind corresponding relation a preferred embodiment as shown in Figure 3.Set five issue priority-level according to the kind of web advertisement order, be respectively priority 1 to priority 5.Each issue priority-level is corresponded to various advertisement order kinds, referring to Fig. 3: the corresponding external advertisements of priority 1; The corresponding inner advertisement of priority 2; The corresponding class2 advertisement of priority 3; Priority 4 corresponding default advertisement; Priority 5 corresponding subsides end advertisements.The default advertisement of its medium priority 4 correspondences is subdivided into three kinds of priority again: three kinds of default advertisement that priority 4.1, priority 4.2 and priority 4.3, corresponding respectively action scope vary in size, that is: and priority 4.1 correspondences are limited to the default advertisement on the advertisement position; Priority 4.2 correspondences are limited to the default advertisement of channel; The priority 4.3 corresponding default advertisement that are fit to full station.Fig. 3 is only for being provided with a preferred embodiment of the corresponding relation of issuing priority-level and advertisement order kind, can also adopt other set-up mode, as long as adopt following method setting: set N issue priority-level, N is a positive integer, and the actual conditions according to advertisement order kind in the network advertisement releasing system are the corresponding at least a advertisement order kind of each issue priority then.Therefore, adopt the method the corresponding relation of issue priority-level and web advertisement order kind to be set flexibly according to the actual conditions of network advertisement releasing system.
Step 203: the issue priority of determining current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to current advertisement order, wherein the issue priority with current advertisement order adds in the web advertisement data file of its generation.
The demand information that provides according to the advertisement order, content, time and the advertisement position etc. that need issue as this advertisement, generate web advertisement data file, and determine that according to the corresponding relation of issue priority-level and the web advertisement order kind issue priority of the different types of advertisement order on the same advertisement position wherein adds the issue priority of advertisement order in the web advertisement data file of its generation.The corresponding relation of issue priority-level for example shown in Figure 3 and web advertisement order kind for order kind class2 advertisement, is defined as priority 3 with its issue priority.
Step 204: according to the issue priority publishing network advertisement of web advertisement data file.
Still the corresponding relation with issue priority-level and web advertisement order kind shown in Fig. 3 is an example, for the advertisement order on the same advertisement position, according to the order of priority 1, issue advertisement at the bottom of external advertisements, inner advertisement, class2 advertisement, default advertisement and the subsides successively to priority 5.
The embodiment of the invention is divided the priority publishing network advertisement, for the class2 advertisement of only buying the advertisement position residual flow that does not have other advertisement order, with its issue priority level initializing externally after advertisement and the inner advertisement, this just makes certain advertisement position when not having external advertisements order and inner advertisement order, can be used for throwing in the class2 advertisement, satisfy the input demand of class2 advertisement.
As seen from the above-described embodiment, the embodiment of the invention is provided with the corresponding relation of issue priority and advertisement order kind in advance by the priority management device, when publishing network advertisement, generate dispensing device by advertisement and determine its issue priority-level according to the kind of current advertisement order, generate web advertisement data file according to current advertisement order, wherein the priority with current advertisement order adds in its web advertisement data file that generates, for the advertisement order of same advertisement position, according to the issue priority publishing network advertisement in the web advertisement data file.Adopt the web advertisement generating apparatus of the embodiment of the invention, can generate the web advertisement data file that comprises priority, adopt the network advertisement releasing system and the method for the embodiment of the invention, can divide the priority publishing network advertisement.Thereby can satisfy the input demand of class2 advertisement, improve resource utilization, and when occurring increasing the advertisement order newly, can upgrade the corresponding relation of issue priority and advertisement order kind at any time, the response dirigibility and the extensibility of network advertisement releasing system have been strengthened, the issue priority that advertisement is showed in residing page context adjustment at advertisement position strengthens the user experience friendly.
In a word, the above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1, a kind of web advertisement dissemination method is characterized in that, may further comprise the steps:
The corresponding relation of issue priority-level and advertisement order kind is set;
The issue priority of determining described current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to described current advertisement order, wherein the issue priority with described current advertisement order adds in the web advertisement data file;
According to the issue priority publishing network advertisement data file in the described web advertisement data file.
2, web advertisement dissemination method as claimed in claim 1 is characterized in that, the described corresponding relation that issue priority-level and advertisement order kind are set is:
The corresponding relation of issue priority-level and advertisement order kind is set during publishing network advertisement first;
Or, the corresponding relation of issuing priority-level and advertisement order kind when being arranged, new web advertisement order is set;
Or, the corresponding relation of issuing priority-level and advertisement order kind when revising corresponding relation any of issue priority-level and advertisement order kind, needs is set.
3, web advertisement dissemination method as claimed in claim 1 or 2 is characterized in that, the described method that the corresponding relation of issue priority-level and advertisement order kind is set is:
Five issue priority-level are set, each are issued priority-level correspond to various advertisement order kinds: the corresponding external advertisements of priority 1, the corresponding inner advertisement of priority 2, corresponding class 2 advertisements of priority 3, priority 4 corresponding default advertisement, priority 5 corresponding subsides end advertisements;
Priority 4 is subdivided into three kinds of priority, three kinds of default advertisement that corresponding respectively action scope varies in size: priority 4.1 correspondences are limited to the default advertisement on the advertisement position, default advertisement, the priority 4.3 corresponding default advertisement that are fit to full station that priority 4.2 correspondences are limited to channel.
4, a kind of network advertisement releasing system is characterized in that, this system comprises:
The advertising management device, be used to advertising management person that human-computer interaction interface is provided, control priority management device is provided with the corresponding relation of issue priority-level and advertisement order kind, for advertisement generates the corresponding relation that dispensing device provides web advertisement order and issue priority-level and advertisement order kind;
The priority management device is used under the control of advertising management device the corresponding relation of issuing priority-level and advertisement order kind being set;
Advertisement generates dispensing device, be used for the issue priority of determining described current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to described current advertisement order, wherein the issue priority with described current advertisement order adds in the web advertisement data file, web advertisement data file is exported to advertisement show service end;
Service end is showed in advertisement, be used for selecting to satisfy the web advertisement data file that the ad distribution request of client is showed in advertisement, according to the issue priority in the web advertisement data file web advertisement data file offered advertisement and show client from the web advertisement data file that advertisement generation dispensing device generates;
Client is showed in advertisement, is used for showing that to advertisement service end sends the ad distribution request according to the advertisement position idle condition, shows the web advertisement data file that advertisement displaying service end provides.
5, network advertisement releasing system as claimed in claim 4 is characterized in that, described advertisement generates dispensing device and according to the issue priority of the web advertisement data file web advertisement data file exported to advertisement displaying service end.
6, as claim 4 or 5 described network advertisement releasing systems, it is characterized in that this system further comprises:
Data storage device, be used to store from the web advertisement order of advertising management device and from the corresponding relation of the issue priority-level and the advertisement order kind of priority management device, and by the advertising management device web advertisement order and described corresponding relation offered advertisement and generate dispensing device.
7, network advertisement releasing system as claimed in claim 6 is characterized in that, this system further comprises:
Effect monitoring and analytical equipment generate dispensing device with described data storage device, advertising management device, priority management device, advertisement and show that with advertisement service end links to each other, and are used to monitor and analyze the distribution effect of advertisement;
System monitoring and alarm device generate dispensing device with described data storage device, advertising management device, priority management device, advertisement and show that with advertisement service end links to each other, and are used for the supervisory control system running state.
8, a kind of web advertisement generating apparatus is characterized in that, this device comprises:
The advertising management device, be used to advertising management person that human-computer interaction interface is provided, control priority management device is provided with the corresponding relation of issue priority-level and advertisement order kind, for advertisement generates the corresponding relation that dispensing device provides web advertisement order and issue priority-level and advertisement order kind;
The priority management device is used under the control of advertising management device the corresponding relation of issuing priority-level and advertisement order kind being set;
Advertisement generates dispensing device, be used for the issue priority of determining described current advertisement order according to the kind and the described corresponding relation of current advertisement order, generate web advertisement data file according to described current advertisement order, wherein the issue priority with described current advertisement order adds in the web advertisement data file.
9, web advertisement generating apparatus as claimed in claim 8 is characterized in that, this device further comprises:
Data storage device, be used for the issue priority-level that web advertisement order that the stores advertisements management devices provides and priority management device provide and the corresponding relation of advertisement order kind, and by the advertising management device web advertisement order and described corresponding relation offered advertisement and generate dispensing device.
10, web advertisement generating apparatus as claimed in claim 9 is characterized in that, this device further comprises:
Effect monitoring and analytical equipment generate dispensing device with described data storage device, advertising management device, priority management device and advertisement and link to each other, and are used to monitor and analyze the generation effect of advertisement;
System monitoring and alarm device generate dispensing device with described data storage device, advertising management device, priority management device and advertisement and link to each other, and are used for monitor network advertisement generating apparatus running status.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2009100833349A CN101582149A (en) | 2009-04-30 | 2009-04-30 | Online advertising release method, system and online advertising generation device |
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| CNA2009100833349A CN101582149A (en) | 2009-04-30 | 2009-04-30 | Online advertising release method, system and online advertising generation device |
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| CN102215461A (en) * | 2010-04-08 | 2011-10-12 | 捷讯研究有限公司 | System and method for distributing messages to electronic devices based on levels of activity of the devices |
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| CN103379161A (en) * | 2012-04-25 | 2013-10-30 | 腾讯科技（北京）有限公司 | Method, system and device for displaying medium information |
| CN104899769A (en) * | 2015-06-30 | 2015-09-09 | 北京奇艺世纪科技有限公司 | Advertising position allocation method and device |
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| CN105678583A (en) * | 2016-01-07 | 2016-06-15 | 腾讯科技（深圳）有限公司 | Information publishing method and information publishing device |
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Application publication date: 20091118 |