CN105592333A - Information processing method and information processing device - Google Patents
Information processing method and information processing device Download PDFInfo
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- CN105592333A CN105592333A CN201410563615.5A CN201410563615A CN105592333A CN 105592333 A CN105592333 A CN 105592333A CN 201410563615 A CN201410563615 A CN 201410563615A CN 105592333 A CN105592333 A CN 105592333A
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Abstract
Embodiments of the invention disclose an information processing method and an information processing device. The method comprises the following steps: acquiring information broadcast tasks to be performed from at least two information release parties; correspondingly determining first parameters of the information broadcast tasks based on the priority of the information release parties; determining second parameters corresponding to the information broadcast tasks based on the unit input of the information release parties to the information broadcast tasks; determining the priority of the information broadcast tasks based on the first parameters and the second parameters; and allocating inventory resources for the information broadcast tasks based on the determined priority of the different information broadcast tasks and the information of the inventory resources. By adopting the technical scheme of the embodiments of the invention, that the resource utilization rate of the whole area reaches a preset value is guaranteed in a long term, the effect of information dissemination is enhanced, and the operation cost of information dissemination is lowered.
Description
Technical field
The present invention relates to the communication technology, relate in particular to a kind of information processing method and device.
Background technology
In the information of internet is play, except the broadcasting of client institute solicited message, also have to propagate (to be alsoShare) demand of information, such as before client end of playing back solicited message, in client end of playing back solicited messageIn process or client end of playing back solicited message finish rear broadcasting sharing information, the client of broadcast information relies onPlatform can be desktop computer, mobile terminal (as smart mobile phone, panel computer) etc.; Client instituteThe platform relying on can also be the information display screen of large-scale open air, vehicle-mounted information display screen, game machine or machineTop box etc.
Resource is corresponding with client, is that the tolerance in order to broadcast information in client (for example can adopt inferiorCount and/or the time, be characterized in number of times and/or the duration of broadcast information in client); In practical application, oftenFor example, for information playing task (advertisement broadcasting order) Resources allocation is with broadcast information, because different information is broadcastLet alone in indicated target area (broadcast information in the client that the is positioned at target area) distribution of business and haveRandomness, for example, from the indicated target of information playing task of different information input side (corresponding client)Region is often different, for example, in correlation technique, often according to time sequencing and region resource scarcity (Client is dropped into sequence from high to low according to the unit that utilizes a certain region resource broadcast information) broadcast for informationLet alone business Resources allocation, carrying out information playing task, this just causes hot spot region (is also scarcity of resourcesRegion is as big city) resource often do not apply and distribute, but not the resource in hot spot region (as three or four line cities)Often utilize and cannot make full use of; The resource utilization that on long terms, cannot ensure All Ranges exceedes in advanceIf value, the Expected Results of caused the waste of resource, also just cannot guarantee information propagating, the while has also promotedThe cost of operation.
In sum, correlation technique reaches pre-to region-wide resource utilization for how to ensure in long-termIf value, and then the effect of lifting Information Communication, promote resource utilization to cut operating costs simultaneously, there is noEffective solution.
Summary of the invention
The embodiment of the present invention provides a kind of information processing method and device, can in long-term, make region-wide moneySource utilization rate reaches preset value, and then promotes the effect of Information Communication, has reduced the operation of Information Communication simultaneouslyCost.
The technical scheme of the embodiment of the present invention is achieved in that
The embodiment of the present invention provides a kind of information processing method, and described method comprises:
Obtain pending information playing task from least two information input sides;
Corresponding the first parameter of determining described information playing task of priority based on the described information side of input, itsIn, the priority difference of the different information side of input;
Throw in policy based on described information the unit of described information playing task is dropped into, determine that described information broadcastsLet alone the second parameter corresponding to business, described the second parameter drops into for unit described in quantization signifying;
Determine the priority of described information playing task based on described the first parameter and described the second parameter,Wherein, from the priority difference of the information playing task of the different information side of input;
The information of the priority based on determined different information playing task and stock's resource is instituteThe information playing task of stating is distributed described stock's resource, and described stock's resource is play in order to play described informationThe information that task is indicated.
The embodiment of the present invention also provides a kind of information processor, and described information processor comprises:
Acquiring unit, for obtaining pending information playing task from least two information input sides;
The first determining unit, plays for the corresponding definite described information of the priority based on the described information side of inputThe first parameter of task, wherein, the priority difference of the different information side of input;
The second determining unit, throws the unit of described information playing task for throwing in policy based on described informationEnter, determine the second parameter that described information playing task is corresponding, described the second parameter is for described in quantization signifyingUnit drops into;
The 3rd determining unit, for determining described information based on described the first parameter and described the second parameterThe priority of playing task, wherein, from the priority difference of the information playing task of the different information side of input;
Allocation units, for the priority based on described definite different information playing task and stockThe information of resource, is the resource that described information playing task is distributed described stock, described stock's resource in order toPlay the indicated information of described information playing task.
In the embodiment of the present invention, based on priority order from high to low, for information playing task is distributed stockResource, the information playing task high due to priority is low higher than priority to region-wide resource utilizationInformation playing task, by being the information playing task priority allocation stock's that priority is high resource, thus energyEnough in long-term, make region-wide resource utilization reach preset value in long-term, and then lifting Information CommunicationEffect has reduced the operation cost of Information Communication simultaneously.
Brief description of the drawings
Fig. 1 is the realization flow figure mono-of information processing method in the embodiment of the present invention;
Fig. 2 is the realization flow figure bis-of information processing method in the embodiment of the present invention;
Fig. 3 a is the realization flow figure tri-of information processing method in the embodiment of the present invention;
Fig. 3 b is the realization flow figure tetra-of information processing method in the embodiment of the present invention;
Fig. 4 a is the structural representation one of information processor in the embodiment of the present invention;
Fig. 4 b is the structural representation two of information processor in the embodiment of the present invention;
Fig. 4 c is the structural representation three of information processor in the embodiment of the present invention;
Fig. 4 d is the structural representation four of information processor in the embodiment of the present invention;
Fig. 5 a is application scenarios schematic diagram in the embodiment of the present invention;
Fig. 5 b is the mutual schematic diagram of carrying out information playing task in the embodiment of the present invention;
Fig. 6 is the schematic diagram one that distributes inventory resource in the embodiment of the present invention;
Fig. 7 is the schematic diagram two that distributes inventory resource in the embodiment of the present invention.
Detailed description of the invention
Inventor finds, is often information playing task (example in correlation technique in enforcement process of the present inventionAs order is play in advertisement) Resources allocation is with broadcast information, due to the indicated target area of different playing task(broadcast information in the client that is positioned at target area) has randomness on distributing, for example believes from differenceThe indicated often difference of target area of information playing task of breath input side (corresponding client), correlation techniqueIn, often according to the priority time sequencing and the region resource scarcity (example that get information playing taskAs client is dropped into sequence from high to low according to unit to a certain region resource broadcast information) broadcast for informationLet alone business Resources allocation, carrying out information playing task, this just causes hot spot region (is also scarcity of resourcesRegion is as big city) resource often do not apply and distribute, but not the resource in hot spot region (as three or four line cities)Often utilize and cannot make full use of; The resource utilization that on long terms, cannot ensure All Ranges exceedes in advanceIf value, the Expected Results of caused the waste of resource, also just cannot guarantee information propagating, the while has also promotedThe cost of operation;
Inventor is also discovery in enforcement process of the present invention, as shown in Figure 1, and in step 101, ifCan obtain pending information playing task from least two information input sides; In step 102, based onCorresponding the first parameter (the different information throwings of determining described information playing task of priority of the described information side of inputThe priority of the side of putting is incomplete same); In step 103, throw in policy to described information based on described informationThe unit of playing task drops into, and determines the second parameter corresponding to described information playing task (described the second parameterDrop into for unit described in quantization signifying); In step 104, based on described the first parameter and describedTwo parameters determine that the priority of described information playing task is (from the information playing task of the different information side of inputPriority difference); In step 105, priority based on determined different information playing task, withAnd the information of stock's resource, for described information playing task distribute described stock resource (described stock'sResource is in order to play the indicated information of described information playing task);
Owing to determining the priority of information playing task based on the first parameter and the second parameter, thereby take into account letterArea coverage and the unit of the information playing task of breath input side drop into two dimensions; On long terms,Can ensure that the information playing task priority allocation resource of information the throw in side high to regions coverage is to broadcastPut information, promoted the utilization rate of the inventory resource of region-wide (for example nationwide), and then can ensureThe whole structure of Information Communication, and reduce the operation cost of Information Communication.
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing and realityExecute example, the present invention is further elaborated. Only should be appreciated that specific embodiment described hereinOnly, in order to explain the present invention, be not intended to limit the present invention.
Embodiment mono-
The present embodiment is recorded a kind of information processing method, as shown in Figure 2, and the information processing that the present embodiment is recordedMethod comprises the following steps:
Step 201, obtains pending information playing task from N information input side.
N is greater than 1 integer, and as an example, information playing task can be from client's (correspondenceInformation input side) advertisement order, the information of the indicated broadcasting of information playing task can be type informationOne of at least: text message, image information, video information, audio-frequency information; This step and subsequent stepExecutive agent can be information processor, and in practical application, information processor can be arranged at information and broadcastPut in server, information Play Server is by IEEE802.3, IEEE802.11b/g/n, electric line network(POWERLINE), cable (CABLE), PSTN (PSTN, PublicSwitchedTelephoneNetwork), third generation partner program (3GPP, 3rdGenerationPartnershipProject) platform that the IP network that the communication network such as network, 3GPP2 network is supported and client rely onCommunicate to transmit the information showing for client.
Step 202, corresponding the first parameter of determining information playing task of priority based on the information side of input.
As an example, historical information playing task that can the obtaining information side of input (is also carried outComplete information playing task) following information one of at least:
1) unit of historical information playing task drops into, and for example, unit drops into can be in specific regionIn client, the information of information playing task instruction is play to the expense once paid;
2) quantity in the region that historical information playing task covers; For example, can take province as tolerance, determineThe quantity in the province that the region of the indicated broadcast information of information playing task covers; Certainly, take province as degreeAmount is only example, in practical application, also can map grid determines that information playing task is covered by toleranceThe quantity in region; For resource shortage region, can adopt area compared with little ground, the well-to-do property of resource regionFigure grid so that zones of different between the quantity equilibrium of the information play.
3) playback volume of historical information playing task is also that the instruction of historical information playing task is broadcast in target areaPut the exposure quantity of information.
4) unit of pending information playing task drops into.
For above 4 information correspondences factor 3,10,10,3 that assigns weight, by information and corresponding weight because ofCumulative after son multiplies each other (the quantity * 10+ playback volume * 10+ unit that unit drops into * 3+ region drops into * 3), can be trueDetermine the priority of the information side of input; Here, the value of weight factor is only that schematically the present embodiment causesPower is the lifting to region-wide resource utilization in the information of raising playing task, therefore, continues duration and regionWeight factor corresponding to quantity be greater than unit and drop into corresponding weight factor.
Step 203, throws in policy based on information the unit of information playing task is dropped into, and determines information broadcastingThe second parameter that task is corresponding, described the second parameter drops into for quantization signifying unit.
As an example, the numerical value that the second parameter adopts can be right with the unit input of information playing taskShould, for example, in the time that unit drops into be divided into unit valuation, the second parameter can adopt and drop into identical with unitNumerical value; Again for example, the numerical value that unit can be dropped into carries out segmentation, for different segment assignments differencesThe second parameter, adopt the second parameter 1 to characterize the scope of 0～1000 point, by the valuation of 1001～2000 pointsAdopt the second parameter 2 to characterize.
Step 204, determines the priority of information playing task, its based on the first parameter and the second parameterIn, from the priority difference of the information playing task of the different information side of input.
As an example, can determine in the following ways the priority of information playing task:
Using the product of factor I, the first parameter as the 3rd parameter, factor I characterizes the first parameter at letterShared proportion in the priority of breath playing task;
Using the product of factor Ⅱ, the second parameter as the 4th parameter, factor Ⅱ characterizes the second parameter at letterShared proportion in the priority of breath playing task;
Using the 3rd parameter and the 4th parameter add and (or difference) as the priority of information playing task.Inventor find, the region covering from the information playing task of the high information side of input of priority andContinue the equal correspondence of duration be greater than priority low the region that covers of the information playing task of the information side of input, withAnd lasting duration; Therefore,, in the time that factor I is greater than factor Ⅱ, can be promoted to from priority highThe priority of the information playing task Resources allocation of the information side of input, thus region-wide money in long-term, promotedSource utilization rate.
Below with regard to the 3rd parameter and the 4th parameter add and or difference as the priority of information playing taskDescribe.
1) priority of information playing task be adding of the 3rd parameter, the 4th parameter and time, information playing taskPriority can with the adding and positive correlation of the 3rd parameter, the 4th parameter, for example information of priority 10 correspondenceThe priority of playing task is the priority of the information playing task of 5 correspondences higher than priority; Now, informationThe numerical value of the priority of input side also with the priority positive correlation of the information side of input, the letter that for example priority is 10The priority of the information side of input that the priority of breath input side is 5 higher than priority;
2) when the priority of information playing task is the difference of the 3rd parameter, the 4th parameter, information playing taskPriority can with the difference negative correlation of the 3rd parameter, the 4th parameter, for example information of priority 10 correspondenceThe priority of playing task is the priority of the information playing task of 5 correspondences lower than priority; Now, informationThe numerical value of the priority of input side also with the priority negative correlation of the information side of input, the letter that for example priority is 10The priority of the information side of input that the priority of breath input side is 5 lower than priority.
Step 205, the priority based on determined different information playing task and stock's resourceInformation is information playing task distribution stock's resource.
Wherein, stock's resource is the information indicated in order to broadcast information playing task, resource and clientCorrespondence is that the tolerance for broadcast information in client (for example can adopt number of times and/or time, characterizeThe number of times of broadcast information and/or duration in client); For example, resource can adopt exposure frequency to characterize,Exposure frequency is 1 to be illustrated in the information that presents the instruction of primary information playing task in client.
Based on priority order from high to low, be that information playing task is distributed stock's resource, due to preferentiallyThe high information playing task of level to region-wide resource utilization higher than the low information playing task of priority, fromAnd can in long-term, make region-wide resource utilization reach preset value in long-term, and then lifting information passesThe effect of broadcasting has reduced the operation cost of Information Communication simultaneously.
Embodiment bis-
The present embodiment is recorded a kind of information processing method, as shown in Figure 3 a, and the information processing that the present embodiment is recordedMethod comprises the following steps:
Step 301, obtains pending information playing task from N information input side.
N is greater than 1 integer, and as an example, information playing task can be from client's (correspondenceInformation input side) advertisement order, the information of the indicated broadcasting of information playing task can be type informationOne of at least: text message, image information, video information, audio-frequency information; This step and subsequent stepExecutive agent can be information processor, and in practical application, information processor can be arranged at information and broadcastPut in server, information Play Server is by IEEE802.3, IEEE802.11b/g/n, electric line network(POWERLINE), cable (CABLE), PSTN (PSTN, PublicSwitchedTelephoneNetwork), third generation partner program (3GPP, 3rdGenerationPartnershipProject) platform that the IP network that the communication network such as network, 3GPP2 network is supported and client rely onCommunicate to transmit the information showing for client.
Step 302, corresponding the first parameter of determining information playing task of priority based on the information side of input.
As an example, historical information playing task that can the obtaining information side of input (is also carried outComplete information playing task) following information one of at least:
1) unit of historical information playing task drops into, and for example, unit drops into can be in specific regionIn client, the information of information playing task instruction is play to the expense once paid;
2) quantity in the region that historical information playing task covers; For example, can take province as tolerance, determineThe quantity in the province that the region of the indicated broadcast information of information playing task covers; Certainly, take province as degreeAmount is only example, in practical application, also can map grid determines that information playing task is covered by toleranceThe quantity in region; For resource shortage region, can adopt area compared with little ground, the well-to-do property of resource regionFigure grid so that zones of different between the quantity equilibrium of the information play.
3) playback volume of historical information playing task is also that the instruction of historical information playing task is broadcast in target areaPut the exposure quantity of information.
4) unit of pending information playing task drops into.
For above 4 information correspondences factor 3,10,10,3 that assigns weight, by information and corresponding weight because ofCumulative after son multiplies each other (the quantity * 10+ playback volume * 10+ unit that unit drops into * 3+ region drops into * 3), can be trueDetermine the priority of the information side of input; Here, the value of weight factor is only that schematically the present embodiment causesPower is the lifting to region-wide resource utilization in the information of raising playing task, therefore, continues duration and regionWeight factor corresponding to quantity be greater than unit and drop into corresponding weight factor.
Step 303, throws in policy based on information the unit of information playing task is dropped into, and determines information broadcastingThe second parameter that task is corresponding, described the second parameter drops into for quantization signifying unit.
As an example, the numerical value that the second parameter adopts can be right with the unit input of information playing taskShould, for example, in the time that unit drops into be divided into unit valuation, the second parameter can adopt and drop into identical with unitNumerical value; Again for example, the numerical value that unit can be dropped into carries out segmentation, for different segment assignments differencesThe second parameter, adopt the second parameter 1 to characterize the scope of 0～1000 point, by the valuation of 1001～2000 pointsAdopt the second parameter 2 to characterize.
Step 304, determines the priority of information playing task, its based on the first parameter and the second parameterIn, from the priority difference of the information playing task of the different information side of input.
As an example, can determine in the following ways the priority of information playing task:
Using the product of factor I, the first parameter as the 3rd parameter, factor I characterizes the first parameter at letterShared proportion in the priority of breath playing task;
Using the product of factor Ⅱ, the second parameter as the 4th parameter, factor Ⅱ characterizes the second parameter at letterShared proportion in the priority of breath playing task;
Using the 3rd parameter and the 4th parameter add and (or difference) as the priority of information playing task.Inventor find, the region covering from the information playing task of the high information side of input of priority andContinue the equal correspondence of duration be greater than priority low the region that covers of the information playing task of the information side of input, withAnd lasting duration; Therefore,, in the time that factor I is greater than factor Ⅱ, can be promoted to from priority highThe priority of the information playing task Resources allocation of the information side of input, thus region-wide money in long-term, promotedSource utilization rate.
Below with regard to the 3rd parameter and the 4th parameter add and or difference as the priority of information playing taskDescribe.
1) priority of information playing task be adding of the 3rd parameter, the 4th parameter and time, information playing taskPriority can with the adding and positive correlation of the 3rd parameter, the 4th parameter, for example information of priority 10 correspondenceThe priority of playing task is the priority of the information playing task of 5 correspondences higher than priority; Now, informationThe numerical value of the priority of input side also with the priority positive correlation of the information side of input, the letter that for example priority is 10The priority of the information side of input that the priority of breath input side is 5 higher than priority;
2) when the priority of information playing task is the difference of the 3rd parameter, the 4th parameter, information playing taskPriority can with the difference negative correlation of the 3rd parameter, the 4th parameter, for example information of priority 10 correspondenceThe priority of playing task is the priority of the information playing task of 5 correspondences lower than priority; Now, informationThe numerical value of the priority of input side also with the priority negative correlation of the information side of input, the letter that for example priority is 10The priority of the information side of input that the priority of breath input side is 5 lower than priority.
Step 305, judges whether stock's resource supports to carry out N information playing task; If supported,Perform step 306; Otherwise, execution step 307.
Whether the quantity that also judges stock's resource is greater than the 1st information playing task to the N information broadcasting timesThe quantity of the indicated resource of being engaged in (being also the required resource of broadcast information) add and; If be greater than,Represent that inventory resource enough uses, otherwise mark stock's inadequate resource is to carry out N information playing task.
Step 306, the order from high to low of the priority based on described information playing task, is described informationPlaying task is distributed described stock's resource.
Stock's resource refers to play described information playing task indicated information, resource and clientCorrespondence is that the tolerance for broadcast information in client (for example can adopt number of times and/or time, characterizeThe number of times of broadcast information and/or duration in client); For example, resource can adopt exposure frequency to characterize,Exposure frequency is 1 to be illustrated in the information that presents the instruction of primary information playing task in client.
When inventory resource is enough to distribute to N information playing task, according to information playing task from high to lowPriority orders is information playing task Resources allocation, because the high information playing task of priority is to region-wideResource utilization higher than the low information playing task of priority, thereby can in long-term, make region-wide moneySource utilization rate reaches preset value in long-term, and then promotes the effect of Information Communication, has reduced information biography simultaneouslyThe operation cost of broadcasting.
Step 307, the priority based on described information playing task and described information playing task excellentThe first ratio that ties up corresponding to level, the resource of distributing described stock for described information playing task.
Wherein, described in, tie up ratio for the indicated resource of described information playing task (be also broadcast information instituteThe quantity of resource needing, can adopt exposure frequency to characterize) support the ratio of being reduced.
The information playing task Resources allocation of thinking N different priorities in the present embodiment is that example describes,If the priority of the 1st information playing task to the N information playing task is according to descending, as Fig. 3 b instituteShow, step 307 can realize by step 3071 to step 3072:
Step 3071, determines that resource that j ties up ratio and support to distribute to j information playing taskLarge quantity, determines that j ties up resource.
The span of j is N >=j >=2, and it is corresponding with the priority of j information playing task that j ties up ratio,That is to say, when stock's inadequate resource is carried out the resource requirement of the 1st information playing task to meet, the 1stThe quantity that information playing task can tie up the resource of j information playing task is: support to distribute to j informationThe maximum quantity * j ratio of the resource of playing task, support is here dispensed to the money of j information playing taskThe maximum quantity in source can (be also j according to the resource of the instruction of inventory resource and j information playing taskThe resource of information playing task demand) determine, comprise following two kinds of situations:
1) in the time that the quantity of stock's resource is greater than the quantity of resource of j information playing task instruction, supportDistribute to the maximum quantity of the resource of j information playing task, with the resource of j information playing task instructionQuantity correspondence;
2) in the time that the quantity of stock's resource is less than the quantity of resource of j information playing task instruction, supportDistribute to the maximum quantity of the resource of j information playing task, corresponding with the quantity of inventory resource.
It is pointed out that in N information playing task, the 2nd information playing task to the N information is playWhat task was corresponding tie up ratio can be identical; Consider the 2nd information playing task and N information playing taskPriority be descending, therefore, the 2nd information playing task to the N information playing task corresponding squeezeAccounting example can adopt the descending reducing successively, the tying up of the information playing task that namely priority is highRatio is less than the ratio that ties up of the information playing task that priority is low, thereby ensures the feelings in inventory resource deficiencyUnder condition, the preferential high information playing task of execution priority, and then ensure region-wide resource utilization; WhenSo, in practical application, the ratio that ties up corresponding to the 2nd information playing task to the N information playing task also canDynamically to adjust according to actual conditions.
Step 3072, ties up resource by described j and distributes to the 1st information playing task.
Also the resource being tied up by the 2nd information playing task to the N information playing task is distributed to the 1st letterBreath playing task, thus meet the resource requirement of the 1st information playing task of carrying out, even also the 2nd informationThe resource quantity that playing task to the N information playing task is tied up add and with the 1st information playing task instituteThe quantity correspondence of the resource of instruction, meets the demand of carrying out the 1st information playing task; Or, make to distribute toThe quantity of the resource of the 1st information playing task reaches preset value, even also the 2nd information playing task to the NThe resource quantity that information playing task is tied up add and be greater than the 1st information playing task indicated resourceThe product of quantity and preset ratio, preferentially to meet the resource requirement of carrying out the 1st information playing task, due toThe region of the covering of high priority (for example the 1st information playing task) and lasting duration correspondence are compared with2 is large to N information playing task, therefore can ensure region-wide resource utilization in long-term, therebyReduce region-wide Information Communication cost, also promoted the effect of Information Communication.
Embodiment tri-
The present embodiment is recorded a kind of information processor, as shown in Fig. 4 a, comprising:
Acquiring unit 41, for obtaining pending information playing task from least two information input sides;
The first determining unit 42, broadcasts for the corresponding definite described information of the priority based on the described information side of inputLet alone the first parameter of business, wherein, the priority difference of the different information side of input;
The second determining unit 43, for throwing in the unit of policy to described information playing task based on described informationDrop into, determine the second parameter that described information playing task is corresponding, described the second parameter is for quantization signifying instituteThe unit of stating drops into;
The 3rd determining unit 44, for determining described letter based on described the first parameter and described the second parameterThe priority of breath playing task, wherein, from the priority of the information playing task of the different information side of input notWith;
Allocation units 45, for priority and stock based on described definite different information playing taskThe information of resource, be the resource that described information playing task is distributed described stock, described stock's resource is usedTo play the indicated information of described information playing task.
As an embodiment, described allocation units 45 are also less than described letter for the quantity when inventory resourceThe quantity of the indicated resource of breath playing task add and time, priority based on described information playing task,And the ratio that ties up corresponding to the priority of described information playing task, for described information playing task is distributed instituteState stock's resource;
Wherein, the ratio that ties up described in is the ratio that the indicated resource support of described information playing task is reduced.
As an embodiment, as shown in Figure 4 b, described allocation units 45 comprise:
The first determination module 451, for determining that j ties up ratio and j information playing task is distributed in supportThe maximum quantity of resource, determine that j ties up resource, described j ties up ratio and j information playing taskPriority correspondence;
Distribution module 452, distributes to the 1st information playing task for described j is tied up to resource; Wherein,The priority of described 1 information playing task is higher than the priority of described j information playing task, the value model of jEnclose and meet N >=j >=2, N is the quantity of information playing task.
As an embodiment, described j tie up adding of resource and with described the 1st information playing task instituteThe quantity correspondence of the resource of instruction; Or described j ties up adding of resource and is greater than described the 1st information and playsThe quantity of resource that task is indicated and the product of preset ratio.
As an embodiment, described allocation units 45 are also more than or equal to institute for the quantity when inventory resourceState the indicated resource of information playing task quantity add and time, preferential based on described information playing taskOrder from high to low of level, the resource of distributing described stock for described information playing task.
As an embodiment, as shown in Fig. 4 c, described the second determining unit 43, comprising:
The second determination module 431, for determining the 3rd parameter based on factor I and described the first parameter,Described factor I characterizes described the first parameter shared proportion in the priority of described information playing task;
The 3rd determination module 432, for determining the 4th parameter based on factor Ⅱ and described the second parameter,Described factor Ⅱ characterizes described the second parameter shared proportion in the priority of described information playing task;
The 4th determination module 433, described in determining based on described the 3rd parameter and described the 4th parameterThe priority of information playing task, wherein, described factor I is greater than described factor Ⅱ.
As an embodiment, as shown in Fig. 4 d, based on Fig. 4 a, described information processor also comprises:
The 4th determining unit 46, before determining described the first parameter in described the first determining unit 42,One of at least determine the priority of the described information side of input based on following information:
The unit of historical information playing task drops into;
The quantity in the region that historical information playing task covers;
The playback volume of historical information playing task;
The unit of pending information playing task drops into.
In practical application, the each unit in information processor can be by microprocessor or logic programmable gate array(FPGA) realize;
Embodiment tetra-
The present embodiment is recorded a kind of computer-readable storage medium, in described computer-readable storage medium, stores computerExecutable instruction, described computer executable instructions is for the information place shown in execution graph 1, Fig. 2 or Fig. 3 aReason method.
Embodiment five
The present embodiment describes information processing method and device in conjunction with practical application scene.
An application scenarios of information processor is as shown in 5a, and information processor is arranged at information broadcasting and appointsIn business server, information playing task server obtaining information playing task (for example advertisement order), determines everyPriority corresponding to individual information playing task; Priority based on determined different information playing task is letterThe resource that breath playing task is distributed stock; The resource that information Play Server utilizes information playing task to distributeCarry out information playing task, the indicated information (for example advertisement) of broadcast information playing task in client.
Below the realization of above-mentioned scene is elaborated, as shown in Figure 5, comprises the following steps:
Step 501, information playing task server obtaining information playing task.
Information playing task server can be by the form obtaining information playing task of man-machine interaction.
Step 502, determines the priority of the information side of input and the ratio that ties up of information input side correspondence.
Information playing task can comprise that following information one of at least: information source to be played (for example can be adoptedBy the initial data of information or read message address to be played), the target play area (example of information to be playedAs adopted the formal description of province or map grid); In the playback volume of target play area broadcast information(can adopt exposure frequency to measure);
Information playing task server can be based on the information side of input the following information of historical information playing taskOne of at least determine the priority of the information side of input: the unit of historical information playing task drop into (for example forWith the investment amount for every 1000 exposure frequencies in the advertisement order completing); Historical information playing taskThe quantity (can adopt the form of province or map grid to characterize) in the region covering; Pending information is playThe unit of task drops into (for example in the advertisement order of assigning for the investment amount of 1000 exposure frequencies);The playback volume (for example having completed total exposure frequency of the advertisement that order is corresponding) of historical playing task.
The priority of the information side of input has characterized the significance level of the information side of input, in practical application, and above letterBreath can distribute different weighted values, and the quantity of for example overlay area can be distributed weight limit value, to ensureThe information input side that resource utilization is high has higher priority relatively;
Information playing task server also ties up ratio for the information input side of different priorities arranges, and ties up ratioExample can with priority negative correlation, the priority of the information side of input is lower, it is corresponding that to tie up ratio larger,If the priority of the information side of input A, B, C reduces successively, can correspond to A, B, C and distribute and tie upRatio corresponds to 10%, 20%, 30%; Here it should be noted that, throw for the information of limit prioritySide's of putting (corresponding core customer) can not arrange the ratio of tying up, for example, when existing information input side be A,When the priority of B, C reduces successively, can correspond to A, B, C distribute the ratio that ties up correspond to 0,20%,30%, also preferentially meet the resource requirement of the information side of input A; The ratio that ties up of A, B, C also can rootBorder service conditions is dynamically adjusted factually.
Step 503, determines the priority of information playing task.
The computing formula of the priority of information playing task (corresponding priority) is as shown in formula (1):
priority＝custom_level*1000000–price*1(1)
Wherein, the priority of the information side of input of custom_level, 1000 corresponding factor Is, price isInformation is thrown in policy the unit of information playing task is dropped into (for example can adopt and be divided into unit), 1 correspondence theTwo-factor, can find out, the priority that the priority of information playing task depends primarily on the information side of input (alsoBe that client priority level (PRI) weight is greater than price weight); Like this, can ensure the information that is preferably high from priorityThe information playing task of input side is distributed inventory resource; In formula (1), the priority of information playing taskWith the value negative correlation of priority, the value of priority is less, and the priority of information playing task is higher; PhaseYing Di, the priority negative correlation of the value of custom_level and the information side of input, the value of custom_level is moreLittle, the priority of the information side of input is higher.
Another computing formula of the priority of information playing task (corresponding priority) is as formula (2) instituteShow:
priority＝custom_level*1000000+price*1(2)
Wherein, the priority of the information side of input of custom_level, 1000 corresponding factor Is, price isInformation is thrown in policy the unit of information playing task is dropped into (for example can adopt and be divided into unit), 1 correspondence theTwo-factor, can find out, the priority that the priority of information playing task depends primarily on the information side of input (alsoBe that client priority level (PRI) weight is greater than price weight); Like this, can ensure the information that is preferably high from priorityThe information playing task of input side is distributed inventory resource; In formula (2), the priority of information playing taskWith the value positive correlation of priority, the value of priority is larger, and the priority of information playing task is higher; PhaseYing Di, the priority positive correlation of the value of custom_level and the information side of input, the value of custom_level is moreGreatly, the priority of the information side of input is higher.
Step 504, detects and distributes inventory resource.
Calculate the needed resource of execution information playing task according to information playing task;
In example one, establishing inventory resource is 1000 thousand exposures, has at present correspondence to come self-information input sideA, B, tri-information playing task of C, A, B, the tied up ratio that C is corresponding be respectively 10%, 20%,30％。
If C information playing task instruction needs 500 thousand exposures, current residual stock be 500 thousand timesExposure, can distribute to 500 thousand exposures of C information playing task, and it is 500 thousand that residue stock counts resourceInferior exposure;
If the instruction of B information playing task needs 500 thousand exposures, current residual inventory resource is 500,000Inferior exposure, can distribute to 500 thousand exposures of B information playing task, and residue inventory resource number is 0.
If the instruction of A information playing task needs 250 thousand exposures, current residual inventory resource number is 0,But because priority ratio B, the C of A are high, so A can tie up B information playing task and C informationThe resource of playing task, the resource that A information playing task can tie up is 500*0.2+500*0.3, last moneySource distribution condition is: the distribution of A information playing task obtains 250 thousand exposures, and B information playing task is dividedJoin and obtain 400 thousand exposures, the distribution of C information playing task obtains 350 thousand exposures; Thereby preferentialThe needs of A information playing task are met; The resource allocation conditions of example one as shown in Figure 6.
In example two, establishing inventory resource is 1000 thousand exposures, has at present correspondence to come self-information input sideA, B, tri-information playing task of C, A, B, the tied up ratio that C is corresponding be respectively 10%, 20%,30％。
If C information playing task instruction needs 500 thousand exposures, current residual stock be 500 thousand timesExposure, can distribute to 500 thousand exposures of C information playing task, and it is 500 thousand that residue stock counts resourceInferior exposure;
If the instruction of B information playing task needs 500 thousand exposures, current residual inventory resource is 500,000Inferior exposure, can distribute to 500 thousand exposures of B information playing task, and residue inventory resource number is 0.
If the instruction of A information playing task needs 500 thousand exposures, current residual inventory resource number is 0,But because priority ratio B, the C of A are high, so A can tie up B information playing task and C informationThe resource of playing task, the resource that A information playing task can tie up is that 250 (500*0.2+500*0.3) are individualThousand exposures, can there is the resource gap that produces 250 thousand exposures in A information playing task; Being made as A isInformation input side (corresponding core customer) that priority is the highest, need to preferentially meet A information playing taskResource requirement, can dynamically adjust the ratio that ties up of B information playing task, C information playing task, fromAnd meet the resource requirement of A information playing task, the ratio that ties up that for example can adjust B, C is 50%,Final A information playing task can be distributed and obtained 500 thousand exposures; The resource allocation conditions of example two asShown in Fig. 7.
Step 505, the information of Resources allocation is sent to information Play Server by information playing task server.
Step 506, information Play Server is carried out information playing task, with broadcast information in client.
In sum, in the above embodiment of the present invention, based on priority order from high to low, for information is broadcastLet alone business and distribute stock's resource, because the high information playing task of priority is to region-wide resource utilizationHigher than the low information playing task of priority, thereby can in long-term, region-wide resource utilization grownIn phase, reach preset value, and then promote the effect of Information Communication, reduced the operation cost of Information Communication simultaneously.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment canTo complete by the relevant hardware of programmed instruction, aforesaid program can be stored in an embodied on computer readable and depositIn storage media, this program, in the time carrying out, is carried out the step that comprises said method embodiment; And aforesaid storageMedium comprises: movable storage device, random access memory (RAM, RandomAccessMemory),Read-only storage (ROM, Read-OnlyMemory), magnetic disc or CD etc. are various can storage programThe medium of code.
Or, if the above-mentioned integrated unit of the present invention is realized also as independent using the form of software function moduleProduction marketing or use time, also can be stored in a computer read/write memory medium. Based on like thisUnderstanding, the part that the technical scheme of the embodiment of the present invention contributes to correlation technique in essence in other words canEmbody with the form with software product, this computer software product is stored in a storage medium, bagDrawing together some instructions (can be personal computer, server or network in order to make a computer equipmentEquipment etc.) carry out all or part of of method described in the present invention each embodiment. And aforesaid storage medium bagDraw together: various Jie that can be program code stored such as movable storage device, RAM, ROM, magnetic disc or CDMatter.
The above be only the specific embodiment of the present invention, but protection scope of the present invention is not limited toThis, any be familiar with those skilled in the art the present invention disclose technical scope in, can expect easilyChange or replace, within all should being encompassed in protection scope of the present invention. Therefore, protection scope of the present invention shouldProtection domain with described claim is as the criterion.
Claims (14)
1. an information processing method, is characterized in that, described method comprises:
Obtain pending information playing task from least two information input sides;
Corresponding the first parameter of determining described information playing task of priority based on the described information side of input, itsIn, the priority difference of the different information side of input;
Throw in policy based on described information the unit of described information playing task is dropped into, determine that described information broadcastsLet alone the second parameter corresponding to business, described the second parameter drops into for unit described in quantization signifying;
Determine the priority of described information playing task based on described the first parameter and described the second parameter,Wherein, from the priority difference of the information playing task of the different information side of input;
The information of the priority based on determined different information playing task and stock's resource is instituteThe information playing task of stating is distributed described stock's resource, and described stock's resource is play in order to play described informationThe information that task is indicated.
2. the method for claim 1, is characterized in that, describedly broadcasts based on determined different informationLet alone priority and the inventory resource information of business, the money of distributing described stock for described information playing taskSource, comprising:
When the quantity of described stock's resource is less than the adding of quantity of the indicated resource of described information playing taskAnd time, the priority correspondence of the priority based on described information playing task and described information playing taskThe ratio that ties up, the resource of distributing described stock for described information playing task; Wherein,
The described ratio that ties up is the ratio that the indicated resource support of described information playing task is reduced.
3. method as claimed in claim 2, is characterized in that, described based on described information playing taskThe ratio that ties up corresponding to priority of priority and described information playing task, plays and appoints for described informationBusiness distributes described stock's resource, comprising:
Determine that j ties up ratio and the maximum quantity of supporting the resource of distributing to j information playing task, determinesJ ties up resource, and it is corresponding with the priority of j information playing task that described j ties up ratio;
Described j is tied up to resource and distribute to the 1st information playing task;
Wherein, the priority of described 1 information playing task is higher than the priority of described j information playing task,The span of j meets N >=j >=2, and N is the quantity of information playing task.
4. method as claimed in claim 3, is characterized in that,
Described j ties up adding of resource and the quantity pair with the indicated resource of described the 1st information playing taskShould; Or,
Described j ties up adding of resource and is greater than the quantity of the indicated resource of described the 1st information playing taskProduct with preset ratio.
5. the method for claim 1, is characterized in that, plays and appoints based on determined different informationPriority and the inventory resource information of business, the resource of distributing described stock for described information playing task,Comprise:
When the quantity of described stock's resource is more than or equal to the quantity of the indicated resource of described information playing taskAdd and time,
Priority based on described information playing task order from high to low, for described information playing task is dividedJoin described stock's resource.
6. the method for claim 1, is characterized in that, described based on the first parameter and described inThe second parameter is determined the priority of described information playing task, comprising:
Determine the 3rd parameter based on factor I and described the first parameter, described in described factor I characterizesThe first parameter shared proportion in the priority of described information playing task;
Determine the 4th parameter based on factor Ⅱ and described the second parameter, described in described factor Ⅱ characterizesThe second parameter shared proportion in the priority of described information playing task;
Determine the priority of described information playing task based on described the 3rd parameter and described the 4th parameter,Wherein, described factor I is greater than described factor Ⅱ.
7. the method as described in claim 1 to 6, is characterized in that, excellent based on described information input sideFirst, before corresponding the first parameter of determining described information playing task of level, described method also comprises:
Based on following information one of at least and corresponding weight factor determine the described information side of inputing preferentiallyLevel:
The unit of historical information playing task drops into;
The quantity in the region that historical information playing task covers;
The playback volume of historical information playing task;
The unit of pending information playing task drops into.
8. an information processor, is characterized in that, described information processor comprises:
Acquiring unit, for obtaining pending information playing task from least two information input sides;
The first determining unit, plays for the corresponding definite described information of the priority based on the described information side of inputThe first parameter of task, wherein, the priority difference of the different information side of input;
The second determining unit, throws the unit of described information playing task for throwing in policy based on described informationEnter, determine the second parameter that described information playing task is corresponding, described the second parameter is for described in quantization signifyingUnit drops into;
The 3rd determining unit, for determining described information based on described the first parameter and described the second parameterThe priority of playing task, wherein, from the priority difference of the information playing task of the different information side of input;
Allocation units, for the priority based on described definite different information playing task and stockThe information of resource, is the resource that described information playing task is distributed described stock, described stock's resource in order toPlay the indicated information of described information playing task.
9. information processor as claimed in claim 8, is characterized in that,
Described allocation units are also less than the indicated money of described information playing task for the quantity when inventory resourceThe quantity in source add and time, the priority based on described information playing task and described information playing taskThe ratio that ties up corresponding to priority, the resource of distributing described stock for described information playing task;
Wherein, the ratio that ties up described in is the ratio that the indicated resource support of described information playing task is reduced.
10. information processor as claimed in claim 9, is characterized in that, described allocation units comprise:
The first determination module, for determining that j ties up ratio and the money of supporting to distribute to j information playing taskThe maximum quantity in source, determines that j ties up resource, and described j ties up the excellent of ratio and j information playing taskFirst level is corresponding;
Distribution module, distributes to the 1st information playing task for described j is tied up to resource; Wherein, instituteState the priority of 1 information playing task higher than the priority of described j information playing task, the span of jMeet N >=j >=2, N is the quantity of information playing task.
11. information processors as claimed in claim 10, is characterized in that,
Described j ties up adding of resource and the quantity pair with the indicated resource of described the 1st information playing taskShould; Or,
Described j ties up adding of resource and is greater than the quantity of the indicated resource of described the 1st information playing taskProduct with preset ratio.
12. information processors as claimed in claim 8, is characterized in that,
Described allocation units are also indicated for being more than or equal to described information playing task when the quantity of inventory resourceResource quantity add and time, the order from high to low of the priority based on described information playing task, forDescribed information playing task is distributed described stock's resource.
13. information processors as claimed in claim 8, is characterized in that, described the second determining unitComprise:
The second determination module, for determining the 3rd parameter, institute based on factor I and described the first parameterState factor I and characterize described the first parameter shared proportion in the priority of described information playing task;
The 3rd determination module, for determining the 4th parameter, institute based on factor Ⅱ and described the second parameterState factor Ⅱ and characterize described the second parameter shared proportion in the priority of described information playing task;
The 4th determination module, for determining described information based on described the 3rd parameter and described the 4th parameterThe priority of playing task, wherein, described factor I is greater than described factor Ⅱ.
14. information processors as described in claim 8 to 13 any one, is characterized in that described letterBreath treating apparatus also comprises:
The 4th determining unit, before determining described the first parameter in described the first determining unit, based onLower information one of at least and corresponding weight factor determine the priority of the described information side of input:
The unit of historical information playing task drops into;
The quantity in the region that historical information playing task covers;
The playback volume of historical information playing task;
The unit of pending information playing task drops into.
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