CN110738516A - data processing method, device, equipment and storage medium - Google Patents

data processing method, device, equipment and storage medium Download PDF

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CN110738516A
CN110738516A CN201910875194.2A CN201910875194A CN110738516A CN 110738516 A CN110738516 A CN 110738516A CN 201910875194 A CN201910875194 A CN 201910875194A CN 110738516 A CN110738516 A CN 110738516A
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覃敬康
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Guangdong Oppo Mobile Telecommunications Corp Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract

The invention discloses data processing methods, devices and storage media, wherein the method comprises the steps of obtaining relevant information of at least two operation tasks corresponding to a th resource position from a second server, determining th priorities of the at least two operation tasks by utilizing preset priorities and resource contents, wherein the relevant information comprises the preset priority corresponding to each operation task and the resource contents launched by each operation task on the th resource position, and determining the launching sequence of the resource contents launched by the at least two operation tasks on the th resource position by utilizing the preset priorities and the resource contents, and the th priorities are used for determining the launching sequence of the resource contents launched by the at least two operation tasks on the th resource position.

Description

data processing method, device, equipment and storage medium
Technical Field
The invention relates to the internet technology, in particular to data processing methods, devices, equipment and storage media.
Background
Currently, a server can provide resource slots for users to apply, and a plurality of operation tasks can simultaneously apply for resource slots.
In the above manner, a plurality of operation tasks simultaneously apply for resource slots, which results in a low utilization rate of the resource slots and fails to maximize the profit of the operation strategy.
Disclosure of Invention
In view of the above, it is desirable to provide data processing methods, apparatuses, devices, and storage media.
The technical scheme of the invention is realized as follows:
the embodiment of the invention provides data processing methods, which are applied to a server and comprise the following steps:
and acquiring related information of at least two operation tasks corresponding to the th resource position from a second server, wherein the related information comprises preset priority corresponding to each operation task in the at least two operation tasks and resource content delivered by each operation task on the th resource position.
The embodiment of the invention provides data processing methods, which are applied to a second server, and the method comprises the following steps:
determining related information of at least two operation tasks corresponding to an th resource position, wherein the related information comprises a preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
the related information is sent to an th server, the related information is used for the second server to determine priority of the at least two operation tasks, and the priority is used for determining the placement sequence of the resource contents placed on the resource allocation by the at least two operation tasks.
The embodiment of the invention provides data processing devices, which are applied to a th server and comprise:
the acquisition unit is used for acquiring related information of at least two operation tasks corresponding to the th resource position from a second server, wherein the related information comprises preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
an determining unit, configured to determine priority of the at least two operational tasks by using the preset priority and resource content, wherein the priority is used to determine an order of placement of the resource content placed on the resource slot by the at least two operational tasks.
The embodiment of the present invention provides data processing apparatuses, which are applied to a second server, and the apparatuses include:
the second determination unit is used for determining related information of at least two operation tasks corresponding to the th resource position, wherein the related information comprises a preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
the sending unit is used for sending the related information to an th server, the related information is used for the second server to determine priority of the at least two operation tasks, and the priority is used for determining the putting sequence of resource contents put on the resource allocation by the at least two operation tasks.
An embodiment of the present invention provides servers, which include a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the method on the server side when executing the computer program.
The second server comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the program to implement the steps of the second server-side any method.
Embodiments of the present invention provide computer storage media having computer instructions stored thereon, wherein the instructions, when executed by a processor, implement the steps of the aforementioned server-side any method or the steps of the aforementioned second server-side any method.
The data processing method, the data processing device, the data processing equipment and the storage medium provided by the embodiment of the invention are used for acquiring relevant information of at least two operation tasks corresponding to an th resource position from a second server, wherein the relevant information comprises a preset priority corresponding to each operation task in the at least two operation tasks and resource content launched by each operation task on the th resource position, the th priority of the at least two operation tasks is determined by utilizing the preset priority and the resource content, the priority is used for determining the launching sequence of the resource content launched on the th resource position by the at least two operation tasks, and by adopting the technical scheme provided by the embodiment of the invention, the priority of the at least two operation tasks can be generated according to the preset priority of each operation task in the at least two operation tasks corresponding to the th resource position and the resource content launched on the th resource position by each operation task, so that the priority can be utilized to determine the launching sequence of the at least two operation tasks on the th resource position, and further maximize the utilization rate of the resource content of the operation tasks, thereby maximizing the operation policy of the operation task.
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FIG. 1 is a schematic diagram of a system architecture for implementing a data processing method according to an embodiment of the present invention;
FIG. 2 is a flow chart illustrating an implementation of the data processing method according to the embodiment of the present invention;
FIG. 3 is a schematic diagram of a second implementation flow of the data processing method according to the embodiment of the present invention;
FIG. 4 is a flowchart illustrating an embodiment of the server determining priority of at least two operation tasks corresponding to resource bits;
FIG. 5 is a schematic diagram illustrating the structure of a data processing apparatus according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of a second exemplary embodiment of a data processing apparatus;
FIG. 7 is a third schematic diagram illustrating a structure of a data processing apparatus according to an embodiment of the present invention;
fig. 8 is a schematic diagram of a composition structure of a data processing apparatus according to a fourth embodiment of the present invention.
Detailed Description
The invention is described in further detail with reference to the figures and the embodiments.
To better illustrate the embodiments of the present invention, the following definitions of related art terms are provided in the embodiments:
the resource bit is provided by an Application (APP), a website, an Internet online platform or other channels, the types of the resource bit include, but are not limited to, an exposure type resource bit and a touch-and-reach type resource bit, for example, the exposure type resource bit may be a start page or a flash screen page of the APP, a banner announcement bit or an insert screen announcement bit of a webpage, and the touch-and-reach type resource bit may be a notice or a push message, a short message, and the like of the online platform.
Resource release means that push information related to internet products such as games, websites, platforms and the like is displayed on a resource position as resource content for a set user group at a set time, wherein the display form of the resource content includes but is not limited to pictures, characters, audio or video and the like.
The operation tasks comprise that operation tasks are used for resource launching on resource positions, the resource positions for resource launching can be provided by the same channel or different channels, for example, operation tasks are used for operating certain online games, and the operation tasks comprise that the games are pushed to potential users, the activity of the existing users on the games is improved to reserve the existing users, lost users of the games are recovered, and for the operation tasks, the resources are launched on corresponding resource positions by facing different user groups through the online platforms of the games, the user websites related to game contents, short messages and the like, so that the operation purposes are realized, and a resource launching mode adopted for realizing the operation purposes is the operation strategy of the operation tasks.
FIG. 1 is a schematic diagram of a system architecture for implementing a data processing method according to an embodiment of the present invention; as shown in fig. 1, the system includes an hourglass system 101, and a scheduling system 102.
The hourglass system 101 can support a background operator to create an operation task for a certain operation policy, apply for at least resources (such as a certain resource position of an exposed resource) for the operation task, configure content materials (such as pictures, application programs, videos, and the like) according to configuration fields of the resources applied by the operation task (such as configuration fields of a splash screen resource position including content names, content descriptions, skip types, skip parameters, pictures, whether to skip, languages, models, and the like), configure evaluation factors of the operation task, determine preset priorities of at least two operation tasks corresponding to the resource position according to the configured evaluation factors for each resource position, and periodically send the preset priorities of the at least two operation tasks corresponding to the resource position and the corresponding content materials to the scheduling system 102.
The scheduling system 102 can periodically receive preset priorities and corresponding content materials of at least two operation tasks corresponding to the resource positions, which are sent by the hourglass system 101; and scheduling the resource contents released by the at least two operation tasks on the resource position by utilizing the preset priority and the content material.
Fig. 2 is a schematic flow chart of an implementation of a data processing method according to an embodiment of the present invention, and data processing methods are provided in an embodiment of the present invention, and are applied to a th server, as shown in fig. 2, the method includes:
step 201, obtaining relevant information of at least two operation tasks corresponding to the th resource position from a second server, wherein the relevant information comprises preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position.
Here, the th server may be specifically the scheduling system 102 in fig. 1, and the second server may be specifically the hourglass system 101 in fig. 1.
Here, the at least two operation tasks may refer to at least two operation tasks created on the second server by a background operator of the second server, and specifically may refer to series operation tasks developed around a certain operation policy, for example, an operation task of attracting a new user to register a certain game, or an operation task of recalling a user who unregisters a certain game.
The resource bit can refer to an idle resource bit, such as an exposure resource bit, applied by a background operator of the second server for the at least two created operation tasks, wherein the exposure resource bit can include resource bits of a game center and a software store, the resource bits of the software store include a splash screen, a first turn, a first insert screen and the like, and the resource bits of the game center include a splash screen, a first turn, a daily recommendation, a small compilation selection, a first insert screen, a welfare page turn and the like.
Further , before the server obtains the information related to at least two operation tasks corresponding to the resource bit from the second server, the server may provide a data interface for opening a data interaction function, so as to implement information synchronization between the server and the second server, that is, the second server may send a resource bit application request to the server, and after receiving the resource bit application request, the server may synchronize available resource information to the second server by the server.
, the available resource information may further characterize an idle delivery time period corresponding to the resource bit, and each operation task may select a delivery time period within the corresponding idle time period to apply for delivery of the resource on the resource bit within the delivery time period.
Here, the resource content may refer to content materials, such as pictures, applications, videos, and the like, configured for the th resource position corresponding to the at least two operation tasks by the background operator of the second server.
The preset priority can be the priority allocated by the second server to at least two operation tasks corresponding to the th resource bit according to an evaluation factor configured by a background operator, and the evaluation factor can include the number of users covered by the operation tasks, the number of resources applied by the operation tasks, the budget of the operation tasks, whether the operation tasks relate to content recommendation, and the like.
, the second server can score the evaluation factor corresponding to each of the at least two operation tasks corresponding to the resource bit to obtain a scoring result, and determine the preset priority of the at least two operation tasks according to the scoring result.
In , the second server may actively send the relevant information to the server.
Further , the second server may actively send the relevant information to the server at a fixed period.
In the embodiment, the obtaining, from the second server, the information about the at least two tasking corresponding to the resource bit includes obtaining, from the second server, information about at least two tasking corresponding to the resource bit and having a placement time period within scheduling periods, where the information is used to determine a placement order of resource content placed in the resource bit within the scheduling periods.
, before the server obtains the information about at least two operation tasks with delivery time periods within scheduling periods corresponding to the resource bit from the second server, the server may notify the second server of the scheduling periods with resource scheduling, so that the second server may send the information about at least two operation tasks with delivery time periods within scheduling periods corresponding to the resource bit to the server, where the scheduling periods may be in cycles, such as to 3645 weeks of weeks.
, the second server can determine the time window corresponding to the scheduling period, and send the relevant information of at least two operation tasks corresponding to resource bit and having the release time period within scheduling periods to the server in the determined time window.
For example, if the scheduling period is from 0 o 'clock of the next week to 24 o' clock of the next weekday, the time window may be set to open from 0 o 'clock to 24 o' clock of the present week.
In the embodiment, the obtaining, from the second server, the information related to the at least two operation tasks with the delivery time period within scheduling periods, which corresponds to the resource bit, includes obtaining, from the second server, the information related to the at least two operation tasks with the delivery time period within preset time periods, which corresponds to the resource bit, and selecting the information related to the at least two operation tasks with the delivery time period within scheduling periods from the received information related to the at least two operation tasks with the delivery time period within preset time periods.
For example, the second server sends the information about at least two operation tasks with a delivery time period within months, which corresponds to the th resource position, to the th server, and the th server selects the information about at least two operation tasks with a delivery time period within weeks from the received information about at least two operation tasks with a delivery time period within weeks.
As shown in table 1, the th resource slot corresponds to recommendation of the game center every day, and if the day is 8 month and 2 days, the preset priority of the operation tasks 2 and 3 corresponding to 8 month and 2 days and the content data corresponding to APP4 and APP5 are obtained.
Figure BDA0002204084400000071
TABLE 1
Further , the server may further select, from the received information on at least two operational tasks with delivery time periods within preset time periods, information on at least two operational tasks with delivery time periods within scheduling periods and with the same activity carried by the operational tasks.
For example, as shown in table 2, the th resource slot corresponds to recommends every day of the game center, and assuming that the day is 8 month and 2 days and the currently to-be-released activity is a lottery activity, the preset priority and the corresponding resource content of the operation tasks 3 and 4 corresponding to 8 month and 2 days and carrying the lottery activity are obtained.
Figure BDA0002204084400000081
TABLE 2
Further , the server may further select, from the received information about at least two tasks whose delivery time periods are within preset time periods, information about at least two tasks whose delivery time periods are within scheduling periods, whose tasks bear the same activities, and whose tasks cover the same users.
For example, as shown in table 3, the th resource slot corresponds to recommends every day of the game center, and assuming that the day is 8 month and 2 days, the currently to-be-released activities are lottery activities, and the currently to-be-released users are user 4 and user 5, the preset priorities and corresponding resource contents of operation task 3 and operation task 4 which bear the lottery activities, and the released users are user 4 and user 5, which correspond to 8 month and 2 days, are obtained.
Figure BDA0002204084400000082
TABLE 3
And 202, determining th priority of the at least two operation tasks by utilizing the preset priority and the resource content.
Here, the th priority is used to determine the placement order of the resource content placed by the at least two operational tasks on the th resource allocation.
In practical application, considering that the number of users covered by an operation task changes and resource content applied by the operation task is outdated, the preset priority of at least two operation tasks corresponding to the th resource location acquired by the th server from the second server cannot be used as the real priority of resource content placement of the at least two operation tasks in the th resource location.
Based on this, in embodiment, the determining priorities of the at least two operation tasks by using the preset priorities and resource content includes selecting a operation task satisfying a preset condition from the at least two operation tasks, reordering the delivery order of the at least two operation tasks except for the operation task according to the preset priorities, reordering the delivery order of the operation task of the at least two operation tasks according to a delivery time period, and setting the reordered delivery order of the operation task after the reordered delivery order of the other operation tasks to obtain the priority.
, selecting the th operation task satisfying a preset condition from the at least two operation tasks includes determining, for each of the at least two operation tasks, whether the total number of users covered by the corresponding operation task is smaller than a preset threshold, and when it is determined that the total number of users is smaller than the preset threshold, taking the corresponding operation task as the th operation task, where the total number of users covered by the operation task may refer to the total number of users covered by the corresponding operation task in the current scheduling period, and specifically may refer to the number of online users, or, for each of the at least two operation tasks, determining whether resource content delivered by the corresponding operation task at the th resource bit is valid, and when it is determined that the resource content is invalid, taking the corresponding operation task as the th operation task.
For example, as shown in table 4, it is assumed that the resource contents delivered by the operation task 1, the operation task 2, and the operation task 3 in the th resource slot on the same day are APP1, APP2, and APP3, and the preset priorities corresponding to the operation task 1, the operation task 2, and the operation task 3 are 1, 2, and 3, respectively, as shown in table 5, if the content material corresponding to APP1 expires on the same day, the server may set the preset priority corresponding to the operation task 1 to be invalid, and reset the preset priorities of the operation task 2 and the operation task 3 from 2, 3 to 1, 2.
Figure BDA0002204084400000091
Figure BDA0002204084400000101
TABLE 4
Figure BDA0002204084400000102
TABLE 5
In the embodiment, the method further includes determining an order of placement of the resource content placed by the at least two operational tasks at the resource position according to the priority, and placing the resource content at the resource position according to the determined order of placement.
Further , before the server puts resource content at the resource bit, it is also able to determine the users covered by the at least two operational tasks in the current scheduling period (that day).
For example, as shown in table 6, it is assumed that, for the operation task 1, the users who have logged out a certain game on the same day include user 1 and user 2, for the operation task 2, the users who have logged out a certain game on the same day include user 1, user 2, and user 3, and for the operation task 3, the users who have logged out a certain game on the same day include user 1 and user 3, and it is assumed that the release order of the resource contents released by the three operation tasks at the -th resource location is operation task 1, operation task 2, and operation task 3, in this way, the server first transmits content data corresponding to APP1 to the terminals used by user 1 and user 2, then transmits content data corresponding to APP2 to the terminals used by user 1, user 2, and user 3, and finally transmits content data corresponding to APP3 to the terminals used by user 1 and user 3.
Figure BDA0002204084400000103
TABLE 6
, the server can obtain user data of corresponding operation tasks after the at least two operation tasks are delivered in the resource content delivered in the resource position, and evaluate the execution effect of the delivery of the corresponding operation tasks by using the user data, wherein the user data is generated by the specific behavior operation of at least end users covered by the corresponding operation tasks under the operation tasks.
The specific behavior operation may refer to a core conversion behavior generated by the user in the operation task, such as reservation, downloading, payment, starting a game, and the like.
, counting the total number of users whose specific behavior operation meets the preset condition by using the user data, determining a ratio by using the counted total number of users and the total number of pushed users of the main operation task, wherein the larger the ratio is, the better the execution effect of the operation task is.
By adopting the technical scheme provided by the embodiment of the invention, the priority of at least two operation tasks can be generated according to the preset priority of each operation task in the at least two operation tasks corresponding to the th resource position and the resource content of each operation task launched on the th resource position, so that the priority can be utilized to determine the sequence of launching the resource content of the at least two operation tasks on the th resource position, thereby improving the utilization rate of the resource positions and further maximizing the benefit of the operation strategy.
Fig. 3 is a schematic flow chart of an implementation of a data processing method according to an embodiment of the present invention, and the embodiment of the present invention provides data processing methods, which are applied to a second server, specifically, the second server may be the hourglass system 101 in fig. 1, where as shown in fig. 3, the method includes:
step 301, determining related information of at least two operation tasks corresponding to the th resource position, wherein the related information comprises a preset priority corresponding to each operation task in the at least two operation tasks and resource content delivered by each operation task on the th resource position.
Here, the at least two operation tasks may refer to at least two operation tasks created on the second server by a background operator of the second server, and specifically may refer to series operation tasks developed around a certain operation policy, for example, an operation task of attracting a new user to register a certain game, or an operation task of recalling a user who unregisters a certain game.
The resource bit can refer to an idle resource bit, such as an exposure resource bit, applied by a background operator of the second server for the at least two created operation tasks, wherein the exposure resource bit can include resource bits of a game center and a software store, the resource bits of the software store include a splash screen, a first turn, a first insert screen and the like, and the resource bits of the game center include a splash screen, a first turn, a daily recommendation, a small compilation selection, a first insert screen, a welfare page turn and the like.
Further , before the second server sends information related to at least two operation tasks corresponding to resource bits to the th server, the th server may provide a data interface for opening a data interaction function, so as to implement information synchronization between the th server and the second server, that is, the second server may send a resource bit application request to the th server, and after receiving the resource bit application request, the th server may synchronize available resource information to the second server by the th server.
, the available resource information may further characterize an idle delivery time period corresponding to the resource bit, and each operation task may select a delivery time period within the corresponding idle time period to apply for delivery of the resource on the resource bit within the delivery time period.
Here, the resource content may include content material configured for an operation task, such as a picture, an application, a video, and the like.
In actual application, after the background operator of the second server configures a corresponding evaluation factor for the created operation task, the second server may allocate a priority, that is, a preset priority, to the operation task corresponding to the th resource location according to the evaluation factor configured by the background operator.
Based on this, in the embodiment, the determining the preset priority corresponding to each of the at least two operation tasks includes determining, for each of the at least two operation tasks, an evaluation factor corresponding to the corresponding operation task, determining, by using the determined evaluation factor, a score corresponding to the corresponding operation task, sorting the at least two operation tasks according to the determined scores to obtain a sorting result, and obtaining the preset priority of the at least two operation tasks based on the sorting result.
The evaluation factor may include the number of users covered by the operation task, the type of the operation task, the number of resources applied by the operation task, the budget of the operation task, whether the operation task relates to content recommendation, and the like.
, the second server can score the evaluation factor corresponding to each of the at least two operation tasks corresponding to the resource bit to obtain a scoring result, and determine the preset priority of the at least two operation tasks according to the scoring result.
Specifically, the th server may determine a preset weight corresponding to each evaluation factor, and based on each determined preset weight, calculate a score corresponding to the operation task according to a preset calculation formula.
, after the second server allocates the preset priority to the at least two operation tasks according to the evaluation factor configured by the background operator, the background operator of the second server may perform manual intervention on the preset priority allocated to the at least two operation tasks, such as performing digital level adjustment, top setting, bottom setting, upward shifting, downward shifting, and the like, wherein the digital level adjustment may refer to directly changing the priority value of an operation task to N, for example, increasing the priority corresponding to operation tasks between two operation tasks, and the other operation tasks are descending or ascending in sequence, wherein N is a positive integer greater than or equal to 1 and less than the number of operation tasks in the current day, the top setting may refer to immediately ascending the priority of an operation task in the current day to position , the original priority is higher than the operation task sequence of the operation task, is higher than the operation task sequence, the other operation tasks may remain unchanged, the bottom setting may refer to immediately descending the original priority of an operation task in the current day to the lowest priority, the operation task is lower than the operation task sequence of the ascending task, and the operation tasks may exchange the adjacent operation tasks with the higher priority , and the operation tasks may exchange the priority with the adjacent operation tasks.
In actual application, after the second server allocates the preset priority to the at least two operation tasks corresponding to the th resource bit, the background operator of the second server may configure the corresponding content material for the operation tasks.
For example, as shown in fig. 1, the process of configuring content material of a resource requested by an operation task by a background operator of the second server may include: firstly, selecting an exposure platform such as a game center; then, selecting a specific exposure resource bit such as a splash screen; finally, a keyword is entered to select the created content of the resource slot, such as a picture, and a submit button is clicked to bind the content ID with the job ID and validate the job.
Step 302, sending the related information to an th server, wherein the related information is used for the th server to determine th priority of the at least two operational tasks, and the th priority is used for the th server to determine the putting order of the resource contents put by the at least two operational tasks on the th resource position.
Here, the th server may be the scheduling system 102 in fig. 1, and the second server may be the hourglass system 101 in fig. 1.
, the second server sends related information of at least two operation tasks with release time quantum in scheduling periods corresponding to the resource bit to the server, wherein the related information is used for the server to determine the release order of the resource contents released in the resource bit in the scheduling periods.
Further , the second server may send, to the server, information about at least two operational tasks corresponding to the resource bit and having a delivery time period within scheduling periods at a fixed period.
Here, the second server may divide the delivery time periods of the at least two operation tasks corresponding to the th resource level according to a scheduling period of the th server (in units of weeks), to obtain at least two operation tasks with delivery time periods within scheduling periods (every week), and periodically send the obtained preset priority of each operation task and the resource content delivered by each operation task at the th resource level to the th server.
And , the second server sends related information of at least two operation tasks with delivery time periods within preset time periods corresponding to the resource bit to the server, wherein the related information is used for the server to determine the delivery order of the resource contents delivered in the resource bit in scheduling periods.
By adopting the technical scheme provided by the embodiment of the invention, the second server can allocate the preset priority according to the estimated value of the operation task, and periodically send the preset priority of each operation task in at least two operation tasks corresponding to the th resource position and the resource content released by each operation task on the th resource position to the th server.
The following describes the implementation principle of the data processing method according to the embodiment of the present invention in detail.
Fig. 4 is a flowchart illustrating an implementation procedure of determining priority of at least two operation tasks corresponding to resource bits by an th server according to an embodiment of the present invention, which is combined with the system architecture illustrated in fig. 1, where the th server is a scheduling system 102, and the second server is an hourglass system 101, as illustrated in fig. 4, the implementation procedure includes:
step 1, background operators of the hourglass system create at least two operation tasks aiming at a certain operation strategy and apply for resource positions of exposure type resources, such as resource positions, for the created at least two operation tasks.
Here, the created job may be a job attracting a new user to register a certain game or a job retrieving a user who has logged out a certain game. The resource bits of the exposure type resource can be the splash screen resource bits of the game center.
And 2, determining the preset priority of at least two operation tasks corresponding to the th resource bit by the hourglass system.
Here, the background operator of the hourglass system may configure evaluation factors corresponding to the operation tasks, including the number of users covered by the operation tasks, the type of the operation tasks, the number of resources applied by the operation tasks, the budget of the operation tasks, whether the operation tasks relate to content recommendation, and the like.
Here, the hourglass system may determine a preset weight corresponding to each evaluation factor, respectively; and calculating the scores corresponding to the operation tasks according to a preset calculation formula based on the determined preset weights, and determining the preset priority corresponding to the operation tasks based on the calculated scores.
And step 3: and the background operator of the hourglass system configures corresponding content materials for the at least two operation tasks.
And 4, step 4: and the hourglass system divides the at least two operation tasks according to the scheduling period (taking a week as a unit) of the scheduling system according to the putting time of the at least two operation tasks.
And 5, periodically sending the preset priority of each operation task in at least two operation tasks with the delivery time period within scheduling periods (every week in the same month) and the resource content delivered by each operation task in the resource position to the scheduling system by the hourglass system.
And 6, the scheduling system determines the priority of at least two operation tasks by utilizing the preset priority and the corresponding resource content of the at least two operation tasks which are sent by the hourglass system and correspond to the th resource position.
And 7, the scheduling system puts the resource contents of the at least two operation tasks in the resource position according to the priority.
Here, it is assumed that the operation tasks released at the splash screen resource location of the game center are operation task 2 and operation task 3, and the terminals covered by operation tasks 2 and 3 are terminal 1 and terminal 2, and if the th priorities of operation task 2 and operation task 3 are 1 and 2, respectively, the resource content of operation task 2, such as content data corresponding to APP4, is released to terminal 1 and terminal 2 at the splash screen resource location of the game center, and then the resource content of operation task 3, such as content data corresponding to APP5, is released to terminal 1 and terminal 2.
In order to implement the data processing method according to the embodiment of the present invention, there are also data processing apparatuses provided in the server in the embodiment of the present invention, fig. 5 is a schematic view of a configuration of the data processing apparatus according to the embodiment of the present invention, and as shown in fig. 5, the apparatus includes:
the obtaining unit 51 is configured to obtain, from the second server, related information of at least two operation tasks corresponding to the th resource position, where the related information includes a preset priority corresponding to each of the at least two operation tasks and resource content delivered by each of the operation tasks in the th resource position;
an determining unit 52, configured to determine priority of the at least two operational tasks by using the preset priority and resource content, wherein the priority is used to determine a placement order of the resource content placed on the resource slot by the at least two operational tasks.
Here, the second server may actively transmit the related information to the th server.
In the embodiment, the obtaining unit 51 is specifically configured to obtain, from the second server, related information of at least two operation tasks corresponding to the th resource bit and having a delivery time period within scheduling periods, where the related information is used to determine a delivery order of resource content delivered in the th resource bit within the scheduling periods.
In the embodiment, the obtaining unit 51 is specifically configured to obtain, from the second server, related information of at least two operation tasks corresponding to the resource bit and having a delivery time period within preset time periods, and select, from the obtained related information of at least two operation tasks having a delivery time period within preset time periods, related information of at least two operation tasks having a delivery time period within scheduling periods.
In the embodiment, the obtaining unit 51 is specifically configured to obtain, from the second server, the preset priority of the operation task delivered in the resource bit and content data of the resource applied by the operation task in the preset time period, divide the operation tasks delivered in the resource bit to cover the same user into groups by using the users covered by the operation task as the division regions, and obtain a plurality of operation task groups, and obtain, from the plurality of operation task groups, the preset priority of the operation task in the operation task group corresponding to the user group to be currently delivered and content data of the resource applied by the operation task.
In an embodiment, the determining unit 52 is specifically configured to select a th operation task satisfying a preset condition from the at least two operation tasks, reorder, according to the preset priority, a delivery order of other operation tasks except the th operation task from the at least two operation tasks, reorder, according to a delivery time period, the delivery order of the th operation task from the at least two operation tasks, and set the delivery order of the th operation task after reordering the delivery order of the other operation tasks to obtain the priority.
In the embodiment, the determining unit 52 is specifically configured to, for each of the at least two operation tasks, determine whether the total number of users covered by the corresponding operation task is smaller than a preset threshold, determine whether resource content delivered by the corresponding operation task in the resource bit is valid, and when it is determined that the total number of users is smaller than the preset threshold or the resource content is invalid, use the corresponding operation task as the operation task.
In , the determining unit 52 is further configured to determine, according to the priority, an order of placement of the resource content placed by the at least two operational tasks at the resource location, and place the resource content at the resource location according to the determined order of placement.
In practice, the obtaining unit 51 may be implemented by a communication interface in the data processing apparatus, and the th determining unit 52 may be implemented by a processor in the data processing apparatus.
It should be noted that, when the data processing apparatus of the electronic device provided in the foregoing embodiment performs data processing, only the division of the program modules is illustrated, and in practical applications, the processing may be distributed to be completed by different program modules according to needs, that is, the internal structure of the apparatus is divided into different program modules to complete all or part of the processing described above.
In order to implement the data processing method according to the embodiment of the present invention, data processing apparatuses are further provided in the embodiment of the present invention, and are installed in the second server, fig. 6 is a schematic view of a configuration structure of the data processing apparatus according to the embodiment of the present invention, and as shown in fig. 6, the apparatus includes:
a second determining unit 61, configured to determine relevant information of at least two operation tasks corresponding to the th resource position, where the relevant information includes a preset priority corresponding to each of the at least two operation tasks and resource content delivered by each of the operation tasks on the th resource position;
a sending unit 62, configured to send the relevant information to an th server, where the relevant information is used by the second server to determine priority of the at least two operational tasks, and the priority is used to determine a placement order of resource content placed on the resource allocation by the at least two operational tasks.
In the embodiment, the second determining unit 61 is specifically configured to determine, for each of the at least two operation tasks, an evaluation factor corresponding to the corresponding operation task, determine, by using the determined evaluation factor, a score corresponding to the corresponding operation task, sort the at least two operation tasks according to the determined scores to obtain a sorting result, and obtain, based on the sorting result, a preset priority of the at least two operation tasks.
In practical application, the sending unit 62 may be implemented by a communication interface in the data processing apparatus; the second determination unit 61 may be implemented by a processor in the data processing apparatus.
It should be noted that, when the data processing apparatus of the electronic device provided in the foregoing embodiment performs data processing, only the division of the program modules is illustrated, and in practical applications, the processing may be distributed to be completed by different program modules according to needs, that is, the internal structure of the apparatus is divided into different program modules to complete all or part of the processing described above.
The embodiment of the invention also provides data processing devices, which are arranged at the th server, as shown in fig. 7, the device 70 comprises a communication interface 71, a processor 72 and a memory 73, wherein,
a communication interface 71 capable of performing information interaction with other devices;
and a processor 72, connected to the communication interface 71, for executing the method provided by one or more of the above-mentioned solutions of the intelligent device side when running a computer program, and the computer program is stored in the memory 73.
In practice, of course, the various components of the device 70 are coupled through a bus system 74. it will be appreciated that the bus system 74 is used to effect connective communication between these components, the bus system 74 includes a power bus, a control bus, and a status signal bus in addition to a data bus, but for clarity of illustration, the various buses are labeled as bus system 74 in FIG. 7.
The memory 73 in the embodiments of the present application is used to store various types of data to support the operation of the device 70. Examples of such data include: any computer program for operating on the apparatus 70.
The method disclosed in the embodiments of the present application may be implemented in the processor 72, or may be implemented by the processor 72. the processor 72 may be an type integrated circuit chip having signal processing capability, in the implementation process, the steps of the method may be performed by integrated logic circuits of hardware in the processor 72 or instructions in the form of software, the processor 72 may be a general purpose processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete or transistor logic device, discrete hardware components, etc.
The embodiment of the present invention further provides data processing apparatuses, which are disposed on the second server, as shown in fig. 8, the apparatus 80 includes a communication interface 81, a processor 82, and a memory 83, wherein,
a communication interface 81 capable of performing information interaction with other devices;
and a processor 82, connected to the communication interface 81, for executing the method provided by one or more of the above-mentioned solutions of the intelligent device side when running a computer program, and the computer program is stored in the memory 73.
In practice, of course, the various components of the device 80 are coupled through a bus system 84. it will be appreciated that the bus system 84 is used to effect connective communication between these components. the bus system 84 includes a power bus, a control bus, and a status signal bus in addition to a data bus, but for clarity of illustration, the various buses are labeled as the bus system 84 in FIG. 8.
The memory 83 in the embodiments of the present application is used to store various types of data to support the operation of the device 80. Examples of such data include: any computer program for operating on the apparatus 80.
The method disclosed in the embodiments of the present application may be implemented in the processor 82, or may be implemented by the processor 82, the processor 82 may be an type integrated circuit chip having signal processing capability, in which the steps of the method may be performed by integrated logic circuits of hardware or instructions in software in the processor 82, the processor 82 may be a general purpose processor, a DSP, or other programmable logic device, discrete or transistor logic, discrete hardware components, etc., the processor 82 may perform or execute the methods, steps and logic blocks disclosed in the embodiments of the present application, the general purpose processor may be a microprocessor or any conventional processor, etc. the steps of the method disclosed in connection with the embodiments of the present application may be directly performed as a hardware decoding processor, or performed by a combination of hardware and software modules in a decoding processor, the software modules may be located in a storage medium located in the memory 83, the processor 82 reads information in the memory 83, and performs the steps of the method in connection with its hardware.
In an exemplary embodiment, the devices 70, 80 may be implemented by or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable arrays (FPGAs), general purpose processors, controllers, Micro Controllers (MCUs), microprocessors (microprocessors), or other electronic components for performing the aforementioned methods.
It will be appreciated that the memories 73, 83 of the embodiments of the present application can be either volatile memory or nonvolatile memory, and can include both volatile and nonvolatile memory. Among them, the nonvolatile Memory may be a Read Only Memory (ROM), a Programmable Read Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a magnetic random access Memory (FRAM), a flash Memory (flash Memory), a magnetic surface Memory, an optical disk, or a Compact Disc Read-Only Memory (CD-ROM); the magnetic surface storage may be disk storage or tape storage. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of illustration and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic Random Access Memory (SDRAM), Double Data Rate Synchronous Dynamic Random Access Memory (DDRSDRAM, Double Data Synchronous Random Access Memory), Enhanced Synchronous Dynamic Random Access Memory (ESDRAM, Enhanced Synchronous Dynamic Random Access Memory), Synchronous link Dynamic Random Access Memory (SLDRAM, Synchronous Dynamic Random Access Memory), Direct Memory bus (DRmb Access Memory, Random Access Memory). The memories described in the embodiments of the present application are intended to comprise, without being limited to, these and any other suitable types of memory.
It is noted that "", "second", etc. are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units into only logical functional divisions, and other divisions may be possible in actual practice, e.g., multiple units or components may be combined, or may be integrated into another systems, or features may be omitted or not executed.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in places, may also be distributed on multiple network units, and some or all of the units may be selected according to actual needs to achieve the purpose of the embodiment.
In addition, all the functional units in the embodiments of the present invention may be integrated into processing modules, or each unit may be separately units, or two or more units may be integrated into units, where the integrated units may be implemented in hardware or in a form of hardware plus software functional units, and those skilled in the art will understand that all or part of the steps of implementing the embodiments of the method may be implemented by hardware related to program instructions, and the program may be stored in a computer-readable storage medium, and when executed, the program performs the steps including the embodiments of the method, and the storage medium includes various media capable of storing program codes, such as a removable storage device, a ROM, a RAM, a magnetic disk, or an optical disk.
The methods disclosed in the several method embodiments provided in the present application may be combined arbitrarily without conflict to obtain new method embodiments.
Features disclosed in several of the product embodiments provided in the present application may be combined in any combination to yield new product embodiments without conflict.
The features disclosed in the several method or apparatus embodiments provided in the present application may be combined arbitrarily, without conflict, to arrive at new method embodiments or apparatus embodiments.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims (14)

1, A data processing method, applied to server, the method includes:
acquiring related information of at least two operation tasks corresponding to an th resource position from a second server, wherein the related information comprises preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
determining th priority of the at least two operation tasks by utilizing the preset priority and the resource content, wherein the th priority is used for determining the releasing sequence of the resource content released by the at least two operation tasks on the th resource position.
2. The method of claim 1, wherein the second server actively sends the relevant information to the th server.
3. The method of claim 1, wherein the obtaining information about at least two operation tasks corresponding to th resource bit from the second server comprises:
and acquiring related information of at least two operation tasks corresponding to the th resource position and with the delivery time period within scheduling periods from the second server, wherein the related information is used for determining the delivery sequence of the resource contents delivered at the th resource position within the scheduling periods.
4. The method of claim 3, wherein the obtaining information about at least two operational tasks corresponding to th resource bit and having a delivery time period within scheduling periods from the second server comprises:
acquiring relevant information of at least two operation tasks corresponding to the th resource position and with the delivery time period within preset time periods from a second server;
and selecting the relevant information of at least two operation tasks with the delivery time periods in scheduling periods from the obtained relevant information of at least two operation tasks with the delivery time periods in preset time periods.
5. The method of claim 1, wherein the determining th priorities of at least two operational tasks using the preset priorities and resource content comprises:
selecting th operation task meeting preset conditions from the at least two operation tasks;
according to the preset priority, the putting orders of other operation tasks except the th operation task in the at least two operation tasks are reordered;
reordering the delivery order of th task of the at least two tasks according to the delivery time period;
and setting the reordered release sequence of the th operation task after the reordered release sequence of the other operation tasks to obtain the priority.
6. The method according to claim 5, wherein the selecting th operation task satisfying the preset condition from the at least two operation tasks comprises:
for each operation task in the at least two operation tasks, judging whether the total number of users covered by the corresponding operation task is less than a preset threshold value or not, and judging whether the resource content released by the corresponding operation task in the th resource position is effective or not;
and when the total number of the users is determined to be smaller than a preset threshold value or the resource content is invalid, taking the corresponding operation task as the th operation task.
7. The method of claim 1, further comprising:
determining the delivery order of the resource contents delivered by the at least two operation tasks in the resource position according to the priority;
and according to the determined putting sequence, putting the resource content at the th resource position.
8, A data processing method, applied to a second server, the method comprising:
determining related information of at least two operation tasks corresponding to an th resource position, wherein the related information comprises a preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
the related information is sent to an th server, the related information is used for the second server to determine priority of the at least two operation tasks, and the priority is used for determining the placement sequence of the resource contents placed on the resource allocation by the at least two operation tasks.
9. The method of claim 8, wherein determining the predetermined priority corresponding to each of the at least two operational tasks comprises:
determining an evaluation factor corresponding to the corresponding operation task for each operation task in the at least two operation tasks;
determining a score corresponding to the corresponding operation task by using the determined evaluation factor;
sequencing the at least two operation tasks according to the determined scores to obtain a sequencing result;
and obtaining the preset priority of the at least two operation tasks based on the sequencing result.
10, A data processing device, applied to server, the device includes:
the acquisition unit is used for acquiring related information of at least two operation tasks corresponding to the th resource position from a second server, wherein the related information comprises preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
an determining unit, configured to determine priority of the at least two operational tasks by using the preset priority and resource content, wherein the priority is used to determine an order of placement of the resource content placed on the resource slot by the at least two operational tasks.
A data processing apparatus of the type , for use with a second server, the apparatus comprising:
the second determination unit is used for determining related information of at least two operation tasks corresponding to the th resource position, wherein the related information comprises a preset priority corresponding to each operation task in the at least two operation tasks and resource content released by each operation task on the th resource position;
the sending unit is used for sending the related information to an th server, the related information is used for the second server to determine priority of the at least two operation tasks, and the priority is used for determining the putting sequence of resource contents put on the resource allocation by the at least two operation tasks.
server of the kind 12, , comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program performs the steps of the method of any of claims 1-7 to .
A second server of the kind 13, , comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the steps of the method of claim 8 or 9.
14, computer storage medium having stored thereon computer instructions, characterized in that the instructions, when executed by a processor, carry out the steps of the method of any of claims 1 to 7 or , or carry out the steps of the method of claim 8 or 9.
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