CN102946565A - System and method for automatic updating of buffer video advertisements - Google Patents
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Abstract
The invention provides a system and method for automatic updating of buffer video advertisements. The system for automatic updating of buffer video advertisements comprises an advertisement management module, a peer-to-peer (P2P) downloading module, an advertisement updating module and an advertisement screening module. Compared with the prior art, a method for automatic updating of buffer video advertisements is adopted. When the buffer video advertisements are played by users, the buffer video advertisements are subdivided aiming at different crowds according to specific playing time intervals, application platforms or video program contents. Brands aiming at different crowds in everyday life are selected, and videos which are distributed and buffered are provided. Through clear and smooth playing, better playing effect and higher target audience arrival rate are achieved.
Description
Technical field
The present invention relates to the video communication field, more particularly, relate to the system and method that a kind of buffered video advertisement is upgraded automatically.
Background technology
Along with developing rapidly of video request program, direct seeding technique, Internet video more and more is subject to people's favor, according to statistics, the utilization rate of current network video is 71%, the number of users of Internet video has reached 1.8 hundred million, Internet video has surpassed the fourth-largest application that search engine becomes the Internet, is indispensable important component part in the network application.
As the Web Video Service merchant, with reference to the profit mode of TV programme, for spectators provide video program content, by play the network video advertisement of some to spectators, become a kind of pattern of maturation simultaneously.
The advantage of network video advertisement is that it combines the advantage of television advertising and network.Wherein, the buffered video advertisement is a kind of of network video advertisement, has a buffer time of 30 seconds when the user reads video content, and the advertisement that utilizes this section buffer time to intercut is the buffered video advertisement.
At present, the buffered video ad buffer is obtained data from the network crossfire in local internal memory or when netcast.Within the different time periods or the buffered video advertisement of playing of different application platforms be identical substantially.
Owing to do not carry out deep analysis and careful division, cause the effect of buffered video advertisement undesirable.Simultaneously, because local internal memory or Internet communication speed, cause the advertisement definition play lower or play not smoothly, user experience is low.
Summary of the invention
The invention provides the automatic system and method that upgrades of a kind of buffered video advertisement and solve the problems referred to above.The system that buffered video advertisement of the present invention is upgraded automatically is characterized in that, described system comprises advertising management module, P2P download module, advertisement update module and advertisement screening module, wherein,
Described advertising management module provides the memory address of the buffered video advertisement that needs download for described P2P download module;
Described advertising management module provides the buffered video that is cached to client terminal local advertising message for described advertisement update module;
Described advertising management module provides the information of buffered video advertisement for described advertisement screening module;
Described advertisement update module to receive from advertising management module described be cached to client terminal local the buffered video advertising message priority and compare from the priority of the buffered video advertising message of video server, judge whether to need to upgrade buffer memory;
Described advertisement update module can start described P2P download module and provide the download address of buffered video advertisement for it;
Described P2P download module is downloaded according to the described download address from the buffered video advertisement of described advertisement update module that receives;
Described P2P download module is deposited the buffered video advertisement of described download according to the described memory address from the buffered video advertisement of described advertising management module that receives;
Described advertisement screening module is segmented selection according to the information of the described buffered video advertisement that provides from the advertising management module that receives, and the broadcast path of buffered video advertisement is provided after described segmentation is selected.
Preferably, if the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is low, then need to upgrade buffer memory.
Preferably, if the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is high, then do not need to upgrade buffer memory.
Preferably, described priority is the issuing time of advertisement.
Preferably, described priority can also be the playback version of advertisement.
Preferably, described advertising management module can be deleted the expired buffered video advertisement in the described client terminal local.
Adopt the automatically automatic method of upgrading of buffered video advertisement of the system of renewal of above-mentioned buffered video advertisement, it is characterized in that described method in turn includes the following steps:
1) as user during at the client terminal start-up web browser, triggers and start described advertising management module;
2) described advertising management module sends the described buffered video advertising message that has been cached to client terminal local to described advertisement update module;
3) described advertisement update module to receive from advertising management module described be cached to client terminal local the buffered video advertising message priority and compare from the priority of the buffered video advertising message of video server, if the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is low, then carry out step 4); If the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is high, then carry out step 8);
4) described advertisement update module starts described P2P download module and provides the download address of described buffered video advertisement for it;
5) described advertisement update module informs that described advertising management module need to upgrade buffer memory, and described advertising management module provides the memory address of described buffered video advertisement for described P2P download module;
6) described P2P download module is downloaded according to the described download address from the buffered video advertisement of described advertisement update module that receives;
7) described P2P download module is deposited the buffered video advertisement of described download according to the described memory address from the buffered video advertisement of described advertising management module that receives;
8) described advertising management module provides the information of described buffered video advertisement for described advertisement screening module;
9) described advertisement screening module is segmented selection according to the information of the described buffered video advertisement that provides from described advertising management module that receives, and the broadcast path of buffered video advertisement is provided after described segmentation is selected;
When the video file of 10) playing in described web browser selection as the user also need to obtain advertisement, play corresponding advertisement according to the described broadcast path that described advertisement screening module provides.
Preferably, described priority is the issuing time of advertisement.
Preferably, described priority can also be the playback version of advertisement.
Compared with prior art, the method that the buffered video advertisement that the present invention adopts is upgraded automatically, when user's play buffering video ads, according to concrete broadcast period, application platform or video program content for different crowd segment, selection for the daily brand that touches of different crowd, provide and also cushion good video through over-allocation, by the broadcast of clear and smooth, reach target audience's arrival rate of better broadcast effect and Geng Gao.
Description of drawings
In order to make the present invention be convenient to understand, specific embodiments of the invention are described by reference to the accompanying drawings now.
Fig. 1 shows the system schematic that buffered video advertisement of the present invention is upgraded automatically.
Fig. 2 shows the method flow diagram that buffered video advertisement of the present invention is upgraded automatically.
Embodiment
Below in conjunction with accompanying drawing with preferred embodiment the present invention is described in further detail.The corresponding relation between the instantiation can following illustration among constitutive requirements and the embodiment in the claim.The intention of the description here is to confirm to have described in an embodiment the instantiation that is used for supporting the theme of stating in the claims, owing to described example in an embodiment, does not mean that this instantiation does not represent constitutive requirements.On the contrary, even comprised the element characteristic of instantiation as corresponding constitutive requirements at this, do not mean that this instantiation does not represent any other constitutive requirements yet.
In addition, the description does not here mean that corresponding to all themes of the instantiation of stating among the embodiment and has all quoted in the claims.In other words, this entity is not denied in the description here, i.e. the instantiation that comprises of corresponding embodiment, but be not included in its any one claim, that is and, correction that can be afterwards is by division and application or the entity that may invent that increases.
Should be noted in the discussion above that " system " means the processing that is made of two or more equipment at this.
Apparently, user terminal can be made of personal computer.In addition, described user terminal can also be by such as cell phone, any other PDA(personal digital assistant) instrument, AV(audio frequency and video) device, such as the CE(consumer-elcetronics devices of home electric (household electricity gasification) equipment) etc. formation.
" network " means the mechanism that has connected at least two equipment, and therein, an information can send to another equipment from an equipment.The equipment of setting up communication via network can be separated from one another, also can be the internal module that consists of a machine.
" communication " can represent radio communication and wire communication.Yet, can also be communicating by letter of hybrid wireless and wire communication, more specifically, take radio communication at certain section and take the communication of wire communication at another section.Equally, it also can be such communication: the communication from an equipment to another equipment is wired, and rightabout communication is wireless.
The system that buffered video advertisement of the present invention is upgraded automatically comprises advertising management module, P2P download module, advertisement update module and advertisement screening module.Fig. 1 shows the system schematic that buffered video advertisement of the present invention is upgraded automatically.
Wherein, the advertising management module in the client the video ads of buffer memory manage, delete expired video ads, described advertising management module provides the video ads that is cached in client internal memory information for the advertisement update module, for the P2P download module provides the memory address of buffered video advertisement, provide the information of buffered video advertisement for advertisement screening module.
The advertisement update module is according to the video ads from the buffer memory of advertising management module that receives, the video ads information that reaches from video server judges whether to need to upgrade buffer memory, if recently the priority from the video ads information of video server is low for the video ads information of buffer memory, then need to upgrade buffer memory, start the P2P download module and provide the download address of buffered video advertisement for it, simultaneously, described advertisement update module informs that described advertising management module need to upgrade buffer memory, and described advertising management module provides the memory address of buffered video advertisement for described P2P download module.If recently the priority from the video ads information of video server is high for the video ads information of buffer memory, then need not to upgrade buffer memory.
The P2P download module is downloaded according to the download address from the buffered video advertisement of advertisement update module that receives, and deposits the buffered video advertisement of described download according to the memory address from the buffered video advertisement of advertising management module that receives.
Advertisement screening module is according to the information of the buffered video advertisement that provides from the advertising management module that receives, difference to reproduction time section, application platform and the crowd that watches is segmented selection, and the broadcast path of buffered video advertisement is provided after described segmentation is selected.
Fig. 2 shows the method flow diagram that buffered video advertisement of the present invention is upgraded automatically.One preferred embodiment of the method that buffered video advertisement of the present invention is upgraded automatically is:
At first, as user during at the client terminal start-up web browser, trigger and start the advertising management module.
Secondly, described advertising management module sends the video ads information that has been cached in the client internal memory to described advertisement update module.
Then, described advertisement update module receives described video ads information from described advertisement update module, and receives video ads information from video server, above-mentioned two information are judged, if the priority ratio of the video ads information of buffer memory is low from the priority of the video ads information of video server, then need to upgrade buffer memory, start the P2P download module and provide the download address of buffered video advertisement for it.Described advertisement update module informs that described advertising management module need to upgrade buffer memory, and described advertising management module provides the memory address of buffered video advertisement for described P2P download module.
Then, described P2P download module is downloaded according to the download address from the buffered video advertisement of described advertisement update module that receives, and deposits the buffered video advertisement of described download according to the memory address from the buffered video advertisement of described advertising management module that receives.
Then, described advertising management module provides the information of buffered video advertisement for described advertisement screening module.
Then, described advertisement screening module is according to the information of the buffered video advertisement that receives, difference to reproduction time section, application platform and the crowd that watches of described buffered video advertisement is segmented selection, and the broadcast path that needs the buffered video advertisement of playing is provided after described segmentation is selected.
At last, the video file of select playing at web browser as the user and need to obtain advertisement the time is play corresponding advertisement according to the described broadcast path that described advertisement screening module provides.
The another preferred embodiment of the method that buffered video advertisement of the present invention is upgraded automatically is:
At first, as user during at the client terminal start-up web browser, trigger and start the advertising management module.
Secondly, described advertising management module sends the video ads information that has been cached in the client internal memory to described advertisement update module.
Then, described advertisement update module receives described video ads information from described advertisement update module, and receives video ads information from video server, above-mentioned two information are judged, if the priority ratio of the video ads information of buffer memory is high from the priority of the video ads information of video server, then do not need to upgrade buffer memory.
Then, described advertising management module provides the information of buffered video advertisement for described advertisement screening module.
Then, described advertisement screening module is according to the information of the buffered video advertisement that receives, difference to reproduction time section, application platform and the crowd that watches of described buffered video advertisement is segmented selection, and the broadcast path that needs the buffered video advertisement of playing is provided after described segmentation is selected.
At last, the video file of select playing at web browser as the user and need to obtain advertisement the time is play corresponding advertisement according to the described broadcast path that described advertisement screening module provides.
In above-mentioned two embodiment, the priority of the video ads information of buffer memory and when comparing from the priority of the video ads information of video server, described priority can be the issuing time of advertisement or the playback version of advertisement.
Foregoing detailed description has been illustrated the various embodiment of system and/or process by embodiment and/or schematic diagram.With regard to these schematic diagrames and/or comprise with regard to one or more functions and/or the operation, it will be understood by those skilled in the art that each function among these schematic diagrames or the embodiment and/or operation can by various hardware, software, firmware or in fact its combination in any come individually and/or jointly realize.
Should be appreciated that method described herein can combined with hardware or software, or realize in conjunction with both combination in due course.Therefore, method of the present invention, can adopt the program code that is included in the tangible mediums such as floppy disk, CD-ROM, hard disk drive or any other machinable medium (namely, instruction) form, wherein, when program code in the situation that programmable calculator is carried out, computing equipment generally includes processor, readable storage medium (comprising volatile memory and/or memory element), at least one input equipment and at least one output equipment of this processor.One or more programs can be for example, and by using API, the process of describing in conjunction with the present invention is realized or utilized to reusable control etc.Such program preferably realizes with high level procedural or Object-Oriented Programming Language, to communicate by letter with computer system.Yet if necessary, this program can realize with assembler language or machine language.In any case, language can be compiler language or interpretative code, and realizes combining with hardware.
Need to prove that the category of the scheme of the system and method that a kind of buffered video advertisement of the present invention is upgraded automatically includes but not limited to the combination in any between the each part mentioned above.
Although illustrate and described the present invention with reference to its preferred embodiment particularly, those skilled in the art will appreciate that and to make the various changes on form and the details and do not break away from the scope of the present invention described in the appended claims.Abovely describe in detail in conjunction with specific embodiments of the invention, but be not to be limitation of the present invention.Any simple modification that every foundation technical spirit of the present invention is done above embodiment all still belongs to the scope of technical solution of the present invention.
Claims (9)
1. the automatic system that upgrades of buffered video advertisement is characterized in that, described system comprises advertising management module, P2P download module, advertisement update module and advertisement screening module, wherein,
Described advertising management module provides the memory address of the buffered video advertisement that needs download for described P2P download module;
Described advertising management module provides the buffered video that is cached to client terminal local advertising message for described advertisement update module;
Described advertising management module provides the information of buffered video advertisement for described advertisement screening module;
Described advertisement update module to receive from advertising management module described be cached to client terminal local the buffered video advertising message priority and compare from the priority of the buffered video advertising message of video server, judge whether to need to upgrade buffer memory;
Described advertisement update module can start described P2P download module and provide the download address of buffered video advertisement for it;
Described P2P download module is downloaded according to the described download address from the buffered video advertisement of described advertisement update module that receives;
Described P2P download module is deposited the buffered video advertisement of described download according to the described memory address from the buffered video advertisement of described advertising management module that receives;
Described advertisement screening module is segmented selection according to the information of the described buffered video advertisement that provides from the advertising management module that receives, and the broadcast path of buffered video advertisement is provided after described segmentation is selected.
2. the system that automatically upgrades of buffered video advertisement as claimed in claim 1, it is characterized in that, if the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is low, then need to upgrade buffer memory.
3. the system that automatically upgrades of buffered video advertisement as claimed in claim 1, it is characterized in that, if the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is high, then do not need to upgrade buffer memory.
4. the automatic system that upgrades of buffered video advertisement as claimed in claim 1 is characterized in that described priority is the issuing time of advertisement.
5. the automatic system that upgrades of buffered video advertisement as claimed in claim 1 is characterized in that described priority can also be the playback version of advertisement.
6. the system that automatically upgrades of buffered video advertisement as claimed in claim 1 is characterized in that, described advertising management module can be deleted the expired buffered video advertisement in the described client terminal local.
7. adopt the automatically automatic method of upgrading of buffered video advertisement of the system of renewal of buffered video advertisement as claimed in claim 1, it is characterized in that described method in turn includes the following steps:
As user during at the client terminal start-up web browser, trigger and start described advertising management module;
Described advertising management module sends the described buffered video advertising message that has been cached to client terminal local to described advertisement update module;
Described advertisement update module to receive from advertising management module described be cached to client terminal local the buffered video advertising message priority and compare from the priority of the buffered video advertising message of video server, if the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is low, then carry out step 4); If the priority of the described buffered video advertising message from video server of the priority ratio of the described buffered video advertising message that has been cached to client terminal local is high, then carry out step 8);
Described advertisement update module starts described P2P download module and provides the download address of described buffered video advertisement for it;
Described advertisement update module informs that described advertising management module need to upgrade buffer memory, and described advertising management module provides the memory address of described buffered video advertisement for described P2P download module;
Described P2P download module is downloaded according to the described download address from the buffered video advertisement of described advertisement update module that receives;
Described P2P download module is deposited the buffered video advertisement of described download according to the described memory address from the buffered video advertisement of described advertising management module that receives;
Described advertising management module provides the information of described buffered video advertisement for described advertisement screening module;
Described advertisement screening module is segmented selection according to the information of the described buffered video advertisement that provides from described advertising management module that receives, and the broadcast path of buffered video advertisement is provided after described segmentation is selected;
When the user when described web browser is selected the video file of playing and need to be obtained advertisement, play corresponding advertisement according to the described broadcast path that described advertisement screening module provides.
8. the automatic method of upgrading of buffered video advertisement as claimed in claim 7 is characterized in that described priority is the issuing time of advertisement.
9. the automatic method of upgrading of buffered video advertisement as claimed in claim 7 is characterized in that described priority can also be the playback version of advertisement.
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| CN105741146A (en) * | 2016-02-25 | 2016-07-06 | 广州市动景计算机科技有限公司 | Advertisement matching method and device |
| CN111598601A (en) * | 2019-09-16 | 2020-08-28 | 郑素娟 | Intelligent database updating selection platform |
| CN111598601B (en) * | 2019-09-16 | 2020-12-15 | 上海岳蒙设计有限公司 | Intelligent database updating selection platform |
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