CN101072164A - Network advertising display method and system - Google Patents
Network advertising display method and system Download PDFInfo
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- CN101072164A CN101072164A CNA2007100746375A CN200710074637A CN101072164A CN 101072164 A CN101072164 A CN 101072164A CN A2007100746375 A CNA2007100746375 A CN A2007100746375A CN 200710074637 A CN200710074637 A CN 200710074637A CN 101072164 A CN101072164 A CN 101072164A
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Abstract
The method includes steps: downloading basic information and associated information of advertisement, and displaying basic information of advertisement; when receiving command for triggering the associated information of advertisement, the method displays the associated information of advertisement. Thus, the invention provides abundant modes for representing network advertisement for users, as well as provides more valuable and flexible network advertisement for advertising agent.
Description
Technical field
The invention belongs to technical field of the computer network, relate in particular to a kind of display packing and system of the web advertisement.
Background technology
Along with the continuous development of computer networking technology, network is universal in work and daily life, and becomes the main tool that user communication exchanges, and therefore, the web advertisement also more and more is subjected to gray favor.The expression mode of the web advertisement mainly contains following several at present:
Literal chain advertisement (Textlink): main forms is the combination of literal and hyperlink;
Banner (Banner): main forms is picture or Flash;
Rich-media ads (Rich Media): main forms is picture, flash or video.
When the web advertisement is presented to the user with Textlink or Banner advertisement, the advertisement load time is shorter relatively, but the advertisement performance pattern is single, can't provide abundanter advertisement performance pattern for the user, also can't provide more valuable, advertising more flexibly for advertiser; When the networking advertisement is presented to the user with Rich Media advertisement, for the user provides abundant advertisement performance pattern, provide more valuable, advertising more flexibly for advertiser simultaneously, but the advertisement load time is long, while, to the uninterested network user of this advertisement, Rich Media advertisement may cause the network user's discontented and dislike for those.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of display packing of the web advertisement, it is single to be intended to solve the advertisement performance pattern that exists in the prior art, can't be for advertiser provide more valuable advertisement more flexibly, the problem of abundanter advertisement performance pattern can't be provided for the user simultaneously.
The embodiment of the invention is achieved in that a kind of display packing of the web advertisement, and described method comprises the steps:
The essential information of downloads ad and related information, and show the essential information of described advertisement;
When the triggering command of the related information that receives described advertisement, show the related information of described advertisement.
Another purpose of the embodiment of the invention is to provide a kind of display system of the web advertisement, and described system comprises:
The advertisement download module is used for the essential information and the related information of downloads ad;
Advertisement essential information display module is used to show the essential information of described advertisement; And
Advertisement related information display module when being used for the triggering command when the related information that receives advertisement, shows the related information of described advertisement.
In embodiments of the present invention, essential information by first display ads, when the triggering command of the related information that receives the advertisement that the user sends, the related information that shows this advertisement, thereby for the user provides abundant advertisement performance pattern, for advertiser provides more valuable, more flexible net advertisement.
Description of drawings
Fig. 1 is the realization flow figure of the display packing of the web advertisement that provides of the embodiment of the invention;
Fig. 2 is the structure chart of the display system of the web advertisement that provides of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In embodiments of the present invention, essential information and related information by downloads ad, and the essential information of this advertisement of demonstration earlier, when the triggering command of the related information that receives this advertisement, the related information that shows this advertisement, thereby for the user provides abundant advertisement performance pattern, for advertiser provides more valuable, more flexible net advertisement.
Fig. 1 shows the realization flow of the display packing of the web advertisement that the embodiment of the invention provides, and details are as follows:
In step S101, connect the ad storage server.Store the advertisement of recent renewal in this ad storage server, this advertisement comprises Textlink advertisement, Banner advertisement and Rich Media advertisement.
In step S102, from the related information of the essential information of ad storage server downloads ad and advertisement and be saved to this locality.Wherein the essential information of advertisement comprises the literal of advertisement or the network linking address of advertisement; The related information of advertisement comprises the network address information and the out of Memory relevant with this advertisement of the picture that comprises in the advertisement, voice data, video data or comprises picture, voice data, video data and the out of Memory relevant with this advertisement that this advertisement comprises.In embodiments of the present invention, during from the related information of the essential information of ad storage server downloads ad and advertisement, can a down loading updating the essential information item of advertisement and the related information item of advertisement; Also can all essential information item and the related information items of downloads ad.
In order to reduce the advertisement download, when this locality has stored the related information of the essential information of this advertisement and advertisement, before step S102, also comprise the steps:
A, obtain the timestamp of advertisement to be downloaded from the ad storage server.The timestamp of advertisement to be downloaded is the up-to-date time that advertisement to be downloaded is upgraded on the ad storage server.
B, the timestamp of advertisement to be downloaded timestamp with the advertisement of local storage is compared, if the timestamp of advertisement to be downloaded is later than the timestamp of the advertisement of local ad store, then download the essential information of advertisement to be downloaded and the related information of advertisement to be downloaded, otherwise change step S103 from the ad storage server.
In step S103, the essential information of advertisement of picked at random and display ads from be downloaded to all local advertisements promptly is saved to advertisement mode demonstration with Textlink of picked at random the local advertisement from all.
As one embodiment of the present of invention, if the essential information of the advertisement of downloading in step S102 has only the network linking address of advertisement, and when the related information of the advertisement of downloading comprises the picture of this advertisement or voice data, then the expression mode of this advertisement with the Banner advertisement shown.
In step S104, when the user to the Textlink advertisement that shows or the Banner advertisement is interested and when sending the triggering command of related information of advertisement, judge whether relevant information of this advertisement.In embodiments of the present invention, when the user interested in and when moving to mouse in this Textlink advertisement or the Banner advertisement this advertisement, perhaps mouse is moved to this Textlink advertisement or after Banner advertisement the preceding paragraph time (as 200 milliseconds), judge whether relevant information of this advertisement, if the relevant information of this advertisement, i.e. this advertisement also comprises picture, voice data or video data etc., then changes step S105, otherwise finishes.
In step S105, show the related information of this advertisement.When the related information of the advertisement of downloading in step S102 comprises the network address information of picture, voice data or video data that this advertisement comprises, then the network address information of the picture that comprises according to this advertisement in this step, voice data or video data is downloaded picture, voice data and the video data etc. that this advertisement comprises from the ad storage server, and shows; When in step S102, comprising picture that this advertisement comprises, voice data and video data, then directly select the related information of this advertisement and show from this locality according to the related information of the advertisement of downloading.
As one embodiment of the present of invention, when mouse moves to above-mentioned Textlink advertisement or Banner advertisement, the related information that shows this advertisement, the related information that leaves Textlink advertisement or Banner advertisement and this advertisement when mouse has shown when finishing, the related information of this advertisement disappears automatically, otherwise the related information of this advertisement can not disappear.When mouse moved in Textlink advertisement or the Banner advertisement again, the related information of this Textlink advertisement or Banner advertisement was shown again.
As concrete application of the present invention, below with based on immediate communication tool (Instant Message, the display packing of web advertisement IM) is that example describes:
By IM instrument login ad storage server; From the ad storage server, obtain the timestamp of advertisement to be downloaded, the timestamp of advertisement to be downloaded and the timestamp of local advertisement of storing are compared, if the timestamp of advertisement to be downloaded is later than the timestamp of the advertisement of local storage; From the related information of the essential information of ad storage server downloads ad and advertisement and be saved to this locality; When the user opens the IM window, from be saved to all local advertisements, select one and at random at the correct position of IM window, as IM beneath window or IM toolbar zone etc., show the essential information of this advertisement, be about to this advertisement and show with Textlink or Banner advertisement performance pattern; When the user to this Textlink advertisement or the Banner advertisement is interested and when mouse being moved to this Textlink advertisement or Banner advertisement or after a period of time (as 20 seconds), judge whether relevant information of this advertisement, judge promptly whether this advertisement also comprises picture, voice data or video data; If the relevant information of this advertisement then in the appropriate location of IM window, shows the related information of this advertisement as the zone that shows personal image in the IM window.
Fig. 2 shows the structure of the display system of the web advertisement that the embodiment of the invention provides, and for convenience of explanation, only shows the part relevant with the embodiment of the invention.
Advertisement essential information display module 25 form with Textlink advertisement or Banner advertisement of picked at random from download to all local advertisements shows the essential information of this advertisement.
When the user interested in this Textlink advertisement or Banner advertisement, and when sending the triggering command of related information of advertisement, advertisement related information judge module 26 is judged whether relevant information of this advertisement, if the relevant information of this advertisement, i.e. this advertisement also comprises picture, voice data or video data, and then advertisement related information display module 27 will show the related information of this advertisement.When the related information of the advertisement of downloading when advertisement download module 25 comprises the network address information of the picture that comprises in the advertisement, voice data, video data, advertisement related information display module 27 triggers advertisement download module 25 earlier and downloads picture, voice data and the video that this advertisement comprises according to the network address information of advertisement picture, voice data or video data in the related information of advertisement from the ad storage server, is shown picture, voice data and the video data of this advertisement again by advertisement related information display module 27; When the related information of the advertisement of downloading when advertisement download module 25 comprised picture that this advertisement comprises, voice data and video data, then advertisement related information display module 27 directly obtained this association advertisement and shows from this locality.
In sum, in embodiments of the present invention, compare with the timestamp that is stored in local advertisement, obtain up-to-date advertisement, guaranteed the renewal of advertisement by timestamp with advertisement to be downloaded; The triggering command of the related information by sending advertisement shows the related information of this advertisement, thereby for advertiser provides more valuable, more flexible net advertisement, for the user provides abundanter advertisement performance pattern.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1, a kind of display packing of the web advertisement is characterized in that, described method comprises the steps:
The essential information of downloads ad and related information, and show the essential information of described advertisement;
When the triggering command of the related information that receives described advertisement, show the related information of described advertisement.
2, the display packing of the web advertisement as claimed in claim 1 is characterized in that, before the step of ad storage server downloads ad essential information and advertisement related information, described method also comprises the steps: described
Obtain the timestamp of advertisement to be downloaded;
The timestamp of described advertisement to be downloaded and the timestamp of local advertisement of storing are compared;
If the timestamp of described advertisement to be downloaded is later than the timestamp of the advertisement of described local storage, then download the essential information and the related information of described advertisement to be downloaded.
3, the display packing of the web advertisement as claimed in claim 1 is characterized in that, the step of the related information of the described advertisement of described demonstration is specially:
Judge whether relevant information of described advertisement;
If the relevant information of described advertisement shows the related information of described advertisement.
4, as the display packing of the claim 1 or the 2 or 3 described web advertisements, it is characterized in that, the essential information of described advertisement comprises the literal of advertisement or the network linking address of advertisement, the related information of described advertisement comprises picture, voice data, the video data that comprises in the advertisement, the network address information of perhaps described picture, voice data, video data.
5, the method for advertisement association as claimed in claim 4 is characterized in that, described method further comprises the steps:
Download described picture, voice data or video data according to the network address information of described picture, voice data or video data.
6, a kind of display system of the web advertisement is characterized in that, described system comprises:
The advertisement download module is used for the essential information and the related information of downloads ad;
Advertisement essential information display module is used to show the essential information of described advertisement; And
Advertisement related information display module when being used for the triggering command when the related information that receives advertisement, shows the related information of described advertisement.
7, the display system of the web advertisement as claimed in claim 6 is characterized in that, described system further comprises:
Time spot is stabbed acquisition module, is used to obtain the timestamp of advertisement to be downloaded; And
Timestamp is judge module relatively, is used for the timestamp of described advertisement to be downloaded is compared with the local time spot stamp of storing.
8, the display system of the web advertisement as claimed in claim 7 is characterized in that, described system further comprises:
Advertisement related information judge module is used to judge whether relevant information of described advertisement.
As the display system of the claim 6 or the 7 or 8 described web advertisements, it is characterized in that 9, the essential information of described advertisement comprises the literal of advertisement or the network linking address of advertisement.
10, as the display system of the claim 6 or the 7 or 8 described web advertisements, it is characterized in that, the related information of described advertisement comprises picture, voice data, the video data that comprises in the advertisement, the network address information of perhaps described picture, voice data, video data.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100746375A CN101072164A (en) | 2007-05-29 | 2007-05-29 | Network advertising display method and system |
| PCT/CN2008/070645 WO2008145032A1 (en) | 2007-05-29 | 2008-03-31 | Method and system for displaying advertisement, and method and client for displaying advertisement based on im |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100746375A CN101072164A (en) | 2007-05-29 | 2007-05-29 | Network advertising display method and system |
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| Publication Number | Publication Date |
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| CN101072164A true CN101072164A (en) | 2007-11-14 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100746375A Pending CN101072164A (en) | 2007-05-29 | 2007-05-29 | Network advertising display method and system |
Country Status (2)
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| CN (1) | CN101072164A (en) |
| WO (1) | WO2008145032A1 (en) |
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2008145032A1 (en) * | 2007-05-29 | 2008-12-04 | Tencent Technology (Shenzhen) Company Limited | Method and system for displaying advertisement, and method and client for displaying advertisement based on im |
| WO2009137978A1 (en) * | 2008-05-14 | 2009-11-19 | 华为技术有限公司 | Method, system and device for presenting advertisement |
| CN102946565A (en) * | 2012-11-29 | 2013-02-27 | 乐视致新电子科技（天津）有限公司 | System and method for automatic updating of buffer video advertisements |
| CN104166931A (en) * | 2014-08-21 | 2014-11-26 | 广州华多网络科技有限公司 | Advertising information display method and client |
| CN104268250A (en) * | 2014-09-30 | 2015-01-07 | 北京奇虎科技有限公司 | Playing method and device of video elements in web page |
| CN104268251A (en) * | 2014-09-30 | 2015-01-07 | 北京奇虎科技有限公司 | Playing method and device of video elements in web page |
| CN104508693A (en) * | 2012-06-19 | 2015-04-08 | 谷歌公司 | Serving content with reduced latency |
| CN104853241A (en) * | 2015-05-11 | 2015-08-19 | 百度在线网络技术（北京）有限公司 | Advertisement exhibition method and system thereof |
| CN105872829A (en) * | 2015-11-30 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Method and device for displaying information of network television browser |
| CN105898697A (en) * | 2016-04-12 | 2016-08-24 | 成都嘉泽兴业科技有限责任公司 | Distributed broadcasted notification information updating system |
| WO2017202271A1 (en) * | 2016-05-27 | 2017-11-30 | 腾讯科技（深圳）有限公司 | Method, terminal, and computer storage medium for processing information |
| CN107590912A (en) * | 2017-08-22 | 2018-01-16 | 深圳来电科技有限公司 | A kind of method and portable power source leasing system that advertisement is played by portable power source |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090234723A1 (en) * | 2008-03-11 | 2009-09-17 | Xerox Corporation | Publicly generated advertisement system and method |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020083469A1 (en) * | 2000-12-22 | 2002-06-27 | Koninklijke Philips Electronics N.V. | Embedding re-usable object-based product information in audiovisual programs for non-intrusive, viewer driven usage |
| KR20050075500A (en) * | 2004-01-15 | 2005-07-21 | 주식회사 팬택앤큐리텔 | Broadcasting method using download bar |
| CN100473015C (en) * | 2006-12-29 | 2009-03-25 | 腾讯科技（深圳）有限公司 | A method and system for distributing video advertisement via Internet |
| CN101072164A (en) * | 2007-05-29 | 2007-11-14 | 腾讯科技（深圳）有限公司 | Network advertising display method and system |
-
2007
- 2007-05-29 CN CNA2007100746375A patent/CN101072164A/en active Pending
-
2008
- 2008-03-31 WO PCT/CN2008/070645 patent/WO2008145032A1/en active Application Filing
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2008145032A1 (en) * | 2007-05-29 | 2008-12-04 | Tencent Technology (Shenzhen) Company Limited | Method and system for displaying advertisement, and method and client for displaying advertisement based on im |
| WO2009137978A1 (en) * | 2008-05-14 | 2009-11-19 | 华为技术有限公司 | Method, system and device for presenting advertisement |
| CN104508693A (en) * | 2012-06-19 | 2015-04-08 | 谷歌公司 | Serving content with reduced latency |
| CN102946565A (en) * | 2012-11-29 | 2013-02-27 | 乐视致新电子科技（天津）有限公司 | System and method for automatic updating of buffer video advertisements |
| CN104166931A (en) * | 2014-08-21 | 2014-11-26 | 广州华多网络科技有限公司 | Advertising information display method and client |
| CN104268251A (en) * | 2014-09-30 | 2015-01-07 | 北京奇虎科技有限公司 | Playing method and device of video elements in web page |
| CN104268250A (en) * | 2014-09-30 | 2015-01-07 | 北京奇虎科技有限公司 | Playing method and device of video elements in web page |
| CN104853241A (en) * | 2015-05-11 | 2015-08-19 | 百度在线网络技术（北京）有限公司 | Advertisement exhibition method and system thereof |
| CN105872829A (en) * | 2015-11-30 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Method and device for displaying information of network television browser |
| CN105898697A (en) * | 2016-04-12 | 2016-08-24 | 成都嘉泽兴业科技有限责任公司 | Distributed broadcasted notification information updating system |
| CN105898697B (en) * | 2016-04-12 | 2019-04-02 | 成都嘉泽兴业科技有限责任公司 | Distributed broadcast notification information more new system |
| WO2017202271A1 (en) * | 2016-05-27 | 2017-11-30 | 腾讯科技（深圳）有限公司 | Method, terminal, and computer storage medium for processing information |
| CN107590912A (en) * | 2017-08-22 | 2018-01-16 | 深圳来电科技有限公司 | A kind of method and portable power source leasing system that advertisement is played by portable power source |
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| Publication number | Publication date |
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| WO2008145032A1 (en) | 2008-12-04 |
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