CN105741146A - Advertisement matching method and device - Google Patents
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- CN105741146A CN105741146A CN201610104569.1A CN201610104569A CN105741146A CN 105741146 A CN105741146 A CN 105741146A CN 201610104569 A CN201610104569 A CN 201610104569A CN 105741146 A CN105741146 A CN 105741146A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/38—Creation or generation of source code for implementing user interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention provides an advertisement matching method and device, and relates to the field of advertising services. The method comprises the following steps: acquiring an original advertisement set by a server after a receiving client sets an advertisement requirement parameter, and acquiring actual parameters of each original advertisement in the original advertisement set; and screening out an advertisement result set matched with the advertisement requirement parameter through the advertisement requirement parameter, the actual parameters of each advertisement and a preset matching rule, and selecting at least one advertisement in the advertisement result set and transmitting the selected advertisement to the client. The matching error of the actual parameters of the advertisement selected by this manner and the advertisement requirement parameter actually required by a user is small, so that the user experience can be improved.
Description
Technical field
The present invention relates to advertising service field, in particular to a kind of advertising matches method and apparatus.
Background technology
The size of advertisement and space layout for advertisement present and effect has considerable effect.On the one hand, advertisement should attract user, can not too affect again the experience of application itself；On the other hand, the product orientation of different application is different, and it is also very big that the UI of advertisement designs difference, and the size of optimal advertising position often only has application developer just to understand.
In real life, owing to advertisement mostly makes in advance, its actual parameter is also all fixing, application developer is often only in ad ware development kit (SoftwareDevelopmentKit, SDK) actual parameter provided determines the actual parameter of advertisement position, but being unmatched in many times this layout being overall with product, the Consumer's Experience that so can cause advertisement itself will be very poor.Therefore, the actual parameter that how settlement server provides mates be to face at present one big problem with the want advertisement parameter needed for user.
Summary of the invention
In view of this, the purpose of the embodiment of the present invention is in that to provide a kind of advertising matches method and apparatus.
First aspect, embodiments provides a kind of advertising matches method, and described advertising matches method includes: receiving ad-request, described ad-request includes want advertisement parameter；Obtain primary advertising set according to described ad-request, and obtain the actual parameter of each primary advertising in described primary advertising set；Actual parameter according to described want advertisement parameter and each described primary advertising filters out ad result collection；At least one primary advertising is chosen from described ad result concentration according to described want advertisement parameter；Send at least one primary advertising described.
Second aspect, the embodiment of the present invention additionally provides a kind of advertising matches device, and described advertising matches device includes: ad-request receives unit, is used for receiving ad-request, and described ad-request includes want advertisement parameter；Primary advertising obtains unit, obtains primary advertising set according to described ad-request, and obtains the actual parameter of each primary advertising in described primary advertising set；Screening unit, filters out ad result collection for the actual parameter according to described want advertisement parameter and each described primary advertising；Selected cell, for choosing at least one primary advertising according to described want advertisement parameter from described ad result concentration；Transmitting element, is used for sending at least one primary advertising described.
The third aspect, the embodiment of the present invention additionally provides a kind of advertising matches method, being applied to the service end and the client that communicate to connect each other, described advertising matches method includes: described client arranges want advertisement parameter, and sends ad-request to described service end；Described service end obtains primary advertising set according to described ad-request, and obtains the actual parameter of each primary advertising in described primary advertising set；Described service end filters out ad result collection according to the described actual parameter of described want advertisement parameter and each primary advertising；Described service end chooses at least one primary advertising according to described want advertisement parameter from described ad result concentration；At least one primary advertising described is fed back to described client by described service end.
Compared with prior art, a kind of advertising matches method and apparatus provided by the invention, a service end can be passed through and after want advertisement parameter is set, obtain primary advertising set in reception client, and obtain the actual parameter of each primary advertising in described primary advertising set, filter out, by want advertisement parameter, the actual parameter of each advertisement and presetting matched rule, the ad result collection mated with want advertisement parameter, and choose at least one advertisement that ad result concentrates and the advertisement chosen is sent to client.The actually required want advertisement parameter matching error of the actual parameter of the advertisement selected by means of which and user is little, thus improving Consumer's Experience.
For making the above-mentioned purpose of the present invention, feature and advantage to become apparent, preferred embodiment cited below particularly, and coordinate appended accompanying drawing, it is described in detail below.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, the accompanying drawing used required in embodiment will be briefly described below, it is to be understood that, the following drawings illustrate only certain embodiments of the present invention, therefore the restriction to scope it is not construed as, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other relevant accompanying drawings according to these accompanying drawings.
The schematic diagram that the service end that Fig. 1 provides for present pre-ferred embodiments interacts with client；
Fig. 2 illustrates the structured flowchart of the service end that the embodiment of the present invention provides；
Fig. 3 illustrates the schematic diagram of the page of the application program that the embodiment of the present invention provides；
Fig. 4 illustrates the structured flowchart of a kind of advertising matches device that the embodiment of the present invention provides；
Fig. 5 illustrates the structured flowchart of the query unit of a kind of advertising matches device that the embodiment of the present invention provides；
Fig. 6 illustrates the first structured flowchart screening unit that the embodiment of the present invention provides；
Fig. 7 illustrates the second structured flowchart screening unit that the embodiment of the present invention provides；
Fig. 8 illustrates the schematic flow sheet of a kind of advertising matches method that the embodiment of the present invention provides.
Main element symbol description: memorizer 101, storage control 102, processor 103, application program 300, advertising matches device 400, client 200, service end 201, network 202.
Detailed description of the invention
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments.Generally can with various different configurations arrange and design with the assembly of the embodiment of the present invention that illustrate described in accompanying drawing herein.Therefore, below the detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit claimed the scope of the present invention, but is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the premise not making creative work, broadly fall into the scope of protection of the invention.
It should also be noted that similar label and letter below figure represent similar terms, therefore, once a certain Xiang Yi accompanying drawing is defined, then it need not be carried out definition further and explain in accompanying drawing subsequently.Meanwhile, in describing the invention, term " first ", " second " etc. are only used for distinguishing description, and it is not intended that indicate or hint relative importance.
Advertising matches method and device that the embodiment of the present invention provides can be applicable in applied environment as shown in Figure 1.As it is shown in figure 1, service end 201, client 200 are arranged in network 202, carry out data interaction by this network 202, client 200 with service end 201.Described service end 201 can provide the installation kit of at least one application program being applicable to various operating system (Application, APP) 300 to download for described client 200.After described client 200 accesses described service end 201 by described network 202, the installation kit of the application program 300 of the operating system being applicable to this client 200 can be downloaded from service end 201, to be installed in described client 200 by described application program 300 by described network 202.
The advertising matches method and apparatus that the embodiment of the present invention proposes, it is provided that a kind of method of advertisement Auto-matching.This advertising matches method and apparatus is applicable to service end 201.This service end 201 may be, but not limited to, the webserver, database server, cloud server etc..This client 200 can be, but it is not limited to smart mobile phone, PC (personalcomputer, PC), panel computer, personal digital assistant (personaldigitalassistant, PDA), mobile internet surfing equipment (mobileInternetdevice, MID) etc..The operating system of described client 200 may be, but not limited to, Android (Android) system, IOS (iPhoneoperatingsystem) system, Windowsphone system, Windows system etc..Preferably, in the present embodiment, the operating system of described client 200 is IOS system, and described application program 300 is the application program of a Taobao being installed to described client 200.Certainly, described application program 300 is alternatively other application program, and such as browser etc., this is not construed as limiting by the present invention.
As in figure 2 it is shown, be the block diagram of described service end 201.Described service end 201 includes advertising matches device 400, memorizer 101, storage control 102 and processor 103.
Described memorizer 101, storage control 102 and processor 103, each element is electrically connected each other directly or indirectly, to realize the transmission of data or mutual.Such as, these elements can pass through one or more communication bus or holding wire realization electric connection each other.Described advertising matches device 400 includes at least one the form of software or firmware (firmware) can be stored in described memorizer 101 or be solidificated in the software function module in the operating system (operatingsystem, OS) of described client 200.Described processor 103 is for performing the executable module of storage in memorizer 101, for instance, software function module that described advertising matches device 400 includes or computer program.
Wherein, memorizer 101 can be, but it is not limited to, random access memory 101 (RandomAccessMemory, RAM), read only memory ReadOnlyMemory, ROM), programmable read only memory (ProgrammableRead-OnlyMemory, PROM), erasable read-only memory (ErasableProgrammableRead-OnlyMemory, EPROM), electricallyerasable ROM (EEROM) (ElectricErasableProgrammableRead-OnlyMemory, EEPROM) etc..Wherein, memorizer 101 is used for storing program, and described processor 103, after receiving execution instruction, performs described program, the method performed by service end 201 flowing through Cheng Dingyi that aforementioned embodiment of the present invention any embodiment discloses can apply in processor 103, or is realized by processor 103.
Processor 103 is probably a kind of IC chip, has the disposal ability of signal.Above-mentioned processor 103 can be general processor 103, including central processing unit 103 (CentralProcessingUnit is called for short CPU), network processing unit 103 (NetworkProcessor is called for short NP) etc.；Can also is that digital signal processor 103 (DSP), special IC (ASIC), ready-made programmable gate array (FPGA) or other PLDs, discrete gate or transistor logic, discrete hardware components.Can realize or perform the disclosed each method in the embodiment of the present invention, step and logic diagram.The processor 103 etc. that general processor 103 can be microprocessor 103 or this processor 103 can also be any routine.
Fig. 3 show the page of the application program 300 being installed on client 200, and this page has multiple control.Such as, want advertisement parameter can be inputted by the first control 301 by user according to oneself demand, the want advertisement parameter set can be deleted by the second control 302, the want advertisement parameter set can be preserved by the 3rd control 303, new want advertisement parameter can be added by the 4th control 304, by the 5th control 305, the want advertisement parameter set is confirmed, the want advertisement parameter after confirming can be sent to service end 201 by the 6th control 306.It should be noted that the quantity of above-mentioned control can increase and decrease as one sees fit, and, user is by the optional corresponding control of the mode of click or finger touch.
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments.Generally can with various different configurations arrange and design with the assembly of the embodiment of the present invention that illustrate described in accompanying drawing herein.Therefore, below the detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit claimed the scope of the present invention, but is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the premise not making creative work, broadly fall into the scope of protection of the invention.
It should also be noted that similar label and letter below figure represent similar terms, therefore, once a certain Xiang Yi accompanying drawing is defined, then it need not be carried out definition further and explain in accompanying drawing subsequently.Meanwhile, in describing the invention, term " first ", " second " etc. are only used for distinguishing description, and it is not intended that indicate or hint relative importance.
First embodiment
Fig. 4 is the functional unit schematic diagram of the advertising matches device 400 that present pre-ferred embodiments provides.Described advertising matches device 400 is for the one or more advertisement of Auto-matching." advertisement " described in the present embodiment refers to can be transmitted by network and can computer installation (server or interruption) a kind of transmitting carrier of processing and presenting, it can include figure, word, video, sound, animation etc. any one or multiple, in order to realize transmitting the purpose of certain customizing messages to user.
Described advertising matches device 400 includes ad-request and receives unit 401, and primary advertising obtains unit 402, query unit 403, screens unit 404, selected cell 405, transmitting element 406 and deletion unit 407.
Wherein, described ad-request receives unit 401 and is used for receiving ad-request, and described ad-request includes want advertisement parameter.Wherein, the want advertisement parameter that the embodiment of the present invention provides includes advertisement size and number of advertisements.
Want advertisement parameter can preset in client 200, it is also possible to arrange for user temporarily.Refer to Fig. 3, want advertisement parameter can be configured by user by first control the 301, second control the 302, the 3rd control the 303, the 4th control 304 at the interface of the application program 300 of client 200, the 5th control 305 can be passed through after setting want advertisement parameter the want advertisement parameter set is confirmed, and be sent by the want advertisement parameter after the 6th control 306 will confirm that so that ad-request receives unit 401 and receives the ad-request carrying want advertisement parameter.
Described primary advertising obtains unit 402 for obtaining primary advertising set according to ad-request, and obtains the actual parameter of each primary advertising in described primary advertising set.
In the present embodiment, primary advertising obtains unit 402 can send advertisement acquisition request to third-party server (third-party server can be advertising supplier's server), third-party server receive advertisement obtain request after, by pre-stored primary advertising set send to primary advertising obtain unit 402.Now, this primary advertising obtains unit 402 can obtain primary advertising set, and extracts the actual parameter of each primary advertising in described primary advertising set accordingly.Certainly, in other embodiments, primary advertising obtains unit 402 and directly obtains primary advertising set also by service end 201.
Described primary advertising obtains unit 402 and is additionally operable to be cached to described primary advertising set the local data base of service end 201.
Described query unit 403 for inquiring about not out of date advertisement from the local data base of service end 201.
Specifically, as it is shown in figure 5, query unit 403 includes:
Date of formation obtains subelement 4001, for obtaining the date of formation of each primary advertising in primary advertising set.
In the present embodiment, the date of formation of described primary advertising refer to advertisement be designed good after date when being stored into third-party server.
Date judgment sub-unit 4002, for judging that date of formation of each described primary advertising is whether more than the standard time limit of pre-stored.
Such as, the date of formation of a primary advertising is on January 1st, 2016, and the standard time limit of pre-stored is December in 2015 31, then date judgment sub-unit 4002 judges the date of formation standard time limit less than pre-stored of primary advertising；If instead the date of formation of a primary advertising is December in 2015 30, the standard time limit of pre-stored is December in 2015 31, then date judgment sub-unit 4002 judges the date of formation standard time limit more than pre-stored of primary advertising.
Result generates subelement 4003, for the date of formation of primary advertising more than the standard time limit of pre-stored time, generate not out of date result, the date of formation of primary advertising less than the standard time limit of pre-stored time, generate expired result.
Described screening unit 404 filters out ad result collection for the described actual parameter according to described want advertisement parameter and each primary advertising.
In the present embodiment, ad result collection refers to the set of all of advertisement that the described actual parameter according to described want advertisement parameter and each primary advertising filters out.Especially, the screening described in the present embodiment refers to according to certain matched rule mode to the Preliminary screening that the primary advertising of primary advertising set carries out.
Consider owing to most of advertisements make in advance, its size is also all fixing, application developer often only in the advertisement SDK fixing advertisement size provided so that it is determined that the size of advertisement position, it is unmatched in the UI layout being many times overall with product, if and application developer wants the size layout advertisement required according to oneself, would have to advertisement be stretched or convergent-divergent, if the length-width ratio of stretch ratio and advertisement itself differs greatly, then the Consumer's Experience causing the advertisement after stretching will be very poor.In the present embodiment, as the first embodiment, set want advertisement parameter and include advertisement size, described advertisement size includes advertisement width Wb and Ad Length Hb, the actual parameter setting described primary advertising includes advertisement width Wa and Ad Length Ha, as shown in Figure 6, described screening unit 404 includes:
First computation subunit 4004, is used for the ratio Wa/Wb of the advertisement width Wa calculating primary advertising and the advertisement width Wb of want advertisement parameter.
Preliminary screening subelement 4005, is used for the ratio Wa/Wb screening the advertisement width Wb of the advertisement width Wa of primary advertising and want advertisement parameter primary advertising within the scope of the first pre-set interval, and obtains Preliminary screening set of advertisements.
Acquisition primary advertising collection is carried out Preliminary screening, can avoid reducing the operand of follow-up sequencing unit and operation time, according to test when first pre-set interval of Wa/Wb ranges for [0.5,2] time, the want advertisement parameter comparison match that the primary advertising filtered out sets with user, when the primary advertising selected is stretched, stretch ratio is less with the length-width ratio difference of primary advertising itself, therefore Wa/Wb is comparatively suitable as Preliminary screening set of advertisements at the primary advertising of [0.5,2].
Second computation subunit 4006, is used for ratio (Wa/Ha)/(Wb/Hb) of the length-width ratio calculating the actual parameter of the primary advertising in Preliminary screening set of advertisements and the length-width ratio of described want advertisement parameter.
Sequence subelement 4007, is used for the advertisement in Preliminary screening set of advertisements according to abs ((Wa/Ha)/(Wb/Hb)-1) ascending sort, and obtains ad result collection.
Due to the length-width ratio of the actual parameter when primary advertising and the length-width ratio of want advertisement parameter closer to, then illustrate that the actual parameter of this primary advertising more mates with want advertisement parameter, the actual parameter of each primary advertising and the proximity value of want advertisement parameter is obtained hence with formula abs ((Wa/Ha)/(Wb/Hb)-1), and by the proximity value obtained according to ascending sort, the proximity value obtained is more little, then illustrate that the actual parameter of this advertisement more mates with want advertisement parameter.
In another embodiment, want advertisement parameter also includes advertisement classification parameter.Preferably, described advertisement classification parameter includes the parameter that advertisement colors, advertisement duration, advertisement brand etc. can represent the attribute of advertisement.In the present embodiment, the actual parameter setting described primary advertising includes advertisement classification Sa, and described want advertisement parameter includes advertisement classification Sb.
Described screening unit 404 is additionally operable to the advertisement classification Sa of the screening primary advertising consistent with the advertisement classification Sb of want advertisement parameter, and obtains ad result collection.
Specifically, as it is shown in fig. 7, described screening unit 404 includes:
Classification information obtains subelement 4008 for obtaining the advertisement classification Sa of each primary advertising in primary advertising set.
Whether classification judgment sub-unit 4009 is consistent with the advertisement classification Sb of want advertisement parameter for the advertisement classification Sa judging each primary advertising in described primary advertising set.
Ad result collection obtains subelement 4010, for each advertisement classification Sa in described primary advertising set consistent with the advertisement classification Sb of the want advertisement parameter of pre-stored time, this advertisement is screened, and obtains ad result collection.
Such as, when described classification is advertisement colors, if the advertisement classification Sb of want advertisement parameter is " redness ", then the advertisement classification Sa of the primary advertising in primary advertising set includes " redness ", " blueness ", " green ", " yellow ", then the primary advertising that actual parameter is " redness " is filtered out by screening unit 404, advertisement classification Sa is that the primary advertising of " redness " is the primary advertising mated with want advertisement parameter, and using all primary advertisings of filtering out as ad result collection.It is certainly, it is necessary to explanation, above-mentioned that to be unanimously not necessarily referring to color completely the same, it is possible to the phase recency of color in predetermined scope (such as 80%).
Of course, screening unit 404 can be not only two kinds of above-mentioned embodiments, as long as the soft device unit arranged can filter out ad result collection according to the described actual parameter of described want advertisement parameter and each primary advertising.Preferably, above-mentioned screening operates targeted object and is not out of date primary advertising.Described selected cell 405 is for choosing at least one primary advertising according to described want advertisement parameter from described ad result concentration.
Specifically, described want advertisement parameter includes number of advertisements N, and described selected cell 405 chooses top n primary advertising for concentrating from described ad result.
Described transmitting element 406 is used for sending at least one primary advertising described.
Specifically, transmitting element 406 sends to client 200 for the top n primary advertising concentrated by ad result, in order to this N number of primary advertising is rendered into application program 300 by client 200.
Delete unit 407, for regularly deleting expired advertisement.
Specifically, this deletion unit 407 is for regularly deleting advertisement expired in the local data base of service end 201, and the expired advertisement that so can avoid not having significant practical applications is selected.Above-mentioned timing is reducible is decided to be interval 1 week or 1 month.
Especially, it should be noted that, a kind of optimal way add query unit 403 in the present embodiment, deleting unit 407 and be only the embodiment of the present invention and provide, user can according to the needs of self to whether arranging query unit 403 in this advertising matches device 400, delete unit 407 and select.
Second embodiment
It it is the flow chart of the advertising matches method that present pre-ferred embodiments provides shown in Fig. 8.It should be noted that the advertising matches method that the present embodiment provides, the technique effect of its ultimate principle and generation is identical with first embodiment, for being briefly described, and the not mentioned part of the present embodiment part, it is referred to the corresponding contents in first embodiment.Idiographic flow shown in Fig. 8 will be described in detail below.
Described advertising matches method includes:
Step S801: client 200 arranges want advertisement parameter, and sends ad-request to service end 201.
Step S802: service end 201 receives the ad-request that client 200 sends after arranging want advertisement parameter.
In the present embodiment, ad-request receives unit 401 and receives the ad-request that client 200 sends after arranging want advertisement parameter.
Step S803: service end 201 obtains primary advertising set according to ad-request, and obtain the actual parameter of each primary advertising in described primary advertising set, and described primary advertising set is cached to the local data base of client 200.
In the present embodiment, utilize primary advertising to obtain unit 402 and receive the primary advertising set that described third-party server sends, and obtain the actual parameter of each primary advertising in described primary advertising set.
Step S804: service end 201 inquires about not out of date advertisement from local data base.
Specifically, step S804 can for obtaining the date of formation of each primary advertising in primary advertising set by date of formation acquisition of information subelement 4001；Recycling date judgment sub-unit 4002 judges that the date of formation of each described primary advertising is whether more than the standard time limit of pre-stored；If the date of formation of primary advertising more than the standard time limit of pre-stored, then utilizes result to generate subelement 4003 and generates not out of date result；If the date of formation of primary advertising less than the standard time limit of pre-stored, then utilizes result to generate subelement 4003 and generates expired result.
Step S805: service end 201 filters out ad result collection according to the described actual parameter of described want advertisement parameter and each primary advertising.
The first kind of way that wherein step S805 realizes can be:
The actual parameter of described primary advertising includes advertisement width Wa and Ad Length Ha, sets described want advertisement parameter and includes advertisement width Wb and Ad Length Hb.The ratio Wa/Wb of the advertisement width Wa of primary advertising and the advertisement width Wb of want advertisement parameter is calculated by the first computing unit 4004；Screen the ratio Wa/Wb of the advertisement width Wa of primary advertising and the advertisement width Wb of want advertisement parameter primary advertising within the scope of the first pre-set interval again through Preliminary screening subelement 4005, and obtain results of preliminary screening collection；Then pass through ratio (Wa/Ha)/(Wb/Hb) of length-width ratio of length-width ratio and described want advertisement parameter that the second computation subunit 4006 calculates the actual parameter of the primary advertising that results of preliminary screening is concentrated；Finally by the sequence primary advertising results of preliminary screening concentrated of subelement 4007 according to abs ((Wa/Ha)/(Wb/Hb)-1) ascending sort, and obtain ad result collection.
The second way that step S806 realizes can be: the actual parameter of described primary advertising includes advertisement classification Sa, and described want advertisement parameter includes advertisement classification Sb；The advertisement classification Sa of the primary advertising that service end 201 screening is consistent with the advertisement classification Sb of want advertisement parameter.
Concrete screening process is as follows: utilizes classification information to obtain subelement 4008 and obtains the advertisement classification Sa of each primary advertising in primary advertising set；Recycling classification judgment sub-unit 4009 judges that whether the advertisement classification Sa of each primary advertising in described primary advertising set is consistent with the advertisement classification Sb of want advertisement parameter；If each advertisement classification Sa in described primary advertising set is consistent with the advertisement classification Sb of want advertisement parameter, then utilizes ad result collection to obtain subelement 4010 and this primary advertising is screened, and obtain ad result collection.Step S806: service end 201 chooses at least one primary advertising according to described want advertisement parameter from described ad result concentration, and at least one primary advertising described is fed back to described client 200.
Specifically, step S806 specific implementation can be choose top n primary advertising according to described want advertisement parameter from described ad result concentration, and wherein N is the integer be more than or equal to 1, and N is the number of advertisements that want advertisement parameter includes.After the top n primary advertising that ad result is concentrated is chosen by selected cell 405, transmitting element 406 is utilized to send the top n primary advertising chosen to client 200.
Step S807: this N number of primary advertising is rendered into application program 300 by client 200.
Step S808: expired advertisement is deleted in service end 201 timing.
Specifically, deleting unit 408 and within certain interval time, the date of formation can be deleted less than the advertisement of the standard time limit of pre-stored, the expired primary advertising that so can avoid not having significant practical applications is selected.
Especially, it should be noted that, add a kind of optimal way that step S804, step S808 are only the embodiment of the present invention and provide in the present embodiment, user can according to the needs of self to whether in this advertising matches device 400 setting steps S804, step S808 select.
To sum up, a kind of advertising matches device 400 that the embodiment of the present invention provides, a service end 201 can be passed through and after want advertisement parameter is set, obtain primary advertising set in reception client 200, and obtain the actual parameter of each primary advertising in described primary advertising set, filter out, by want advertisement parameter, the actual parameter of each advertisement and presetting matched rule, the ad result collection mated with want advertisement parameter, and choose at least one advertisement that ad result concentrates and the advertisement chosen is sent to client 200.The want advertisement parameter matching error of the advertisement needed for the actual parameter of the advertisement selected by means of which and user is little, thus improving Consumer's Experience.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it is also possible to realize by another way.Device embodiment described above is merely schematic, for instance, flow chart and block diagram in accompanying drawing show according to the device of multiple embodiments of the present invention, the architectural framework in the cards of method and computer program product, function and operation.In this, flow chart or each square frame in block diagram can represent a part for a module, program segment or code, and a part for described module, program segment or code comprises the executable instruction of one or more logic function for realizing regulation.It should also be noted that at some as in the implementation replaced, the function marked in square frame can also to be different from the order generation marked in accompanying drawing.Such as, two continuous print square frames can essentially perform substantially in parallel, and they can also perform sometimes in the opposite order, and this determines according to involved function.It will also be noted that, the combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, can realize by the special hardware based system of the function or action that perform regulation, or can realize with the combination of specialized hardware Yu computer instruction.
It addition, each functional module in each embodiment of the present invention can integrate one independent part of formation, it is also possible to be modules individualism, it is also possible to the integrally formed independent part of two or more modules.
If described function is using the form realization of software function module and as independent production marketing or use, it is possible to be stored in a computer read/write memory medium.Based on such understanding, part or the part of this technical scheme that prior art is contributed by technical scheme substantially in other words can embody with the form of software product, this computer software product is stored in a storage medium, including some instructions with so that a computer equipment (can be personal computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-OnlyMemory), the various media that can store program code such as random access memory (RAM, RandomAccessMemory), magnetic disc or CD.It should be noted that, in this article, the relational terms of such as first and second or the like is used merely to separate an entity or operation with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " includes ", " comprising " or its any other variant are intended to comprising of nonexcludability, so that include the process of a series of key element, method, article or equipment not only include those key elements, but also include other key elements being not expressly set out, or also include the key element intrinsic for this process, method, article or equipment.When there is no more restriction, statement " including ... " key element limited, it is not excluded that there is also other identical element in including the process of described key element, method, article or equipment.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.All within the spirit and principles in the present invention, any amendment of making, equivalent replacement, improvement etc., should be included within protection scope of the present invention.It should also be noted that similar label and letter below figure represent similar terms, therefore, once a certain Xiang Yi accompanying drawing is defined, then it need not be carried out definition further and explain in accompanying drawing subsequently.
The above; being only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, any those familiar with the art is in the technical scope that the invention discloses; change can be readily occurred in or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with scope of the claims.
Claims (17)
1. an advertising matches method, it is characterised in that described advertising matches method includes:
Receiving ad-request, described ad-request includes want advertisement parameter；
Obtain primary advertising set according to described ad-request, and obtain the actual parameter of each primary advertising in described primary advertising set；
Actual parameter according to described want advertisement parameter and each described primary advertising filters out ad result collection；
At least one primary advertising is chosen from described ad result concentration according to described want advertisement parameter；
Send at least one primary advertising described.
2. advertising matches method according to claim 1, it is characterized in that, the actual parameter of described primary advertising includes advertisement width Wa and Ad Length Ha, described want advertisement parameter includes advertisement width Wb and Ad Length Hb, and the step that the described actual parameter according to described want advertisement parameter and each described primary advertising filters out ad result collection includes:
Calculate the ratio Wa/Wb of the advertisement width Wa of described primary advertising and the advertisement width Wb of described want advertisement parameter；
Screen the ratio Wa/Wb of the advertisement width Wa of described primary advertising and the advertisement width Wb of the described want advertisement parameter primary advertising within the scope of the first pre-set interval, and obtain results of preliminary screening collection；
Calculate the length-width ratio of the actual parameter of the primary advertising that described results of preliminary screening is concentrated and ratio (Wa/Ha)/(Wb/Hb) of the length-width ratio of described want advertisement parameter；
The primary advertising described results of preliminary screening concentrated is according to abs ((Wa/Ha)/(Wb/Hb)-1) ascending sort, and obtains ad result collection.
3. advertising matches method according to claim 1, it is characterised in that described want advertisement parameter includes number of advertisements N,
Described concentration from described ad result according to described want advertisement parameter chooses the step of at least one primary advertising to include: choose top n primary advertising according to described want advertisement parameter from described ad result concentration；
Described in described transmission, the step of at least one primary advertising includes: the N number of primary advertising chosen described in transmission.
4. advertising matches method according to claim 1, it is characterized in that, the actual parameter of described primary advertising includes advertisement classification Sa, described want advertisement parameter includes advertisement classification Sb, and the step that the described actual parameter according to described want advertisement parameter and each described primary advertising filters out ad result collection includes:
Screen the advertisement classification Sa of consistent for advertisement classification Sb primary advertising with described want advertisement parameter.
5. advertising matches method according to claim 1, it is characterised in that described advertising matches method is additionally included in before the actual parameter according to described want advertisement parameter and each described primary advertising filters out the step of ad result collection and performs:
Described primary advertising set is cached to the local data base of a service end.
6. advertising matches method according to claim 5, it is characterised in that described advertising matches method performs after being additionally included in the step of the local data base that described primary advertising set is cached to a service end:
Not out of date advertisement is inquired about from described local data base.
7. advertising matches method according to claim 6, it is characterised in that described advertising matches method performs after being additionally included in the step sending at least one primary advertising described:
Expired advertisement is deleted in timing.
8. an advertising matches device, it is characterised in that described advertising matches device includes:
Ad-request receives unit, is used for receiving ad-request, and described ad-request includes want advertisement parameter；
Primary advertising obtains unit, for obtaining primary advertising set according to described ad-request, and obtains the actual parameter of each primary advertising in described primary advertising set；
Screening unit, filters out ad result collection for the actual parameter according to described want advertisement parameter and each described primary advertising；
Selected cell, for choosing at least one primary advertising according to described want advertisement parameter from described ad result concentration；
Transmitting element, is used for sending at least one primary advertising described.
9. advertising matches device according to claim 8, it is characterised in that the actual parameter of described primary advertising includes advertisement width Wa and Ad Length Ha, described want advertisement parameter includes advertisement width Wb and Ad Length Hb, and described screening unit includes:
First computation subunit, is used for the ratio Wa/Wb of the advertisement width Wa calculating described primary advertising and the advertisement width Wb of described want advertisement parameter；
Preliminary screening subelement, is used for the ratio Wa/Wb screening the advertisement width Wb of the advertisement width Wa of described primary advertising and described want advertisement parameter primary advertising within the scope of the first pre-set interval, and obtains Preliminary screening set of advertisements；
Second computation subunit, is used for ratio (Wa/Ha)/(Wb/Hb) of the length-width ratio calculating the described actual parameter of the primary advertising in described Preliminary screening set of advertisements and the length-width ratio of described want advertisement parameter；
Sequence subelement, is used for the primary advertising in described Preliminary screening set of advertisements according to abs ((Wa/Ha)/(Wb/Hb)-1) ascending sort, and obtains ad result collection.
10. advertising matches device according to claim 8, it is characterised in that described want advertisement parameter includes number of advertisements N,
Described selected cell is additionally operable to choose top n primary advertising according to described want advertisement parameter from described ad result concentration；
Described transmitting element is additionally operable to send the top n primary advertising chosen.
11. advertising matches device according to claim 8, it is characterised in that the actual parameter of described primary advertising includes advertisement classification Sa, and described want advertisement parameter includes advertisement classification Sb,
Described screening unit, for screening the advertisement classification Sa of consistent for the advertisement classification Sb primary advertising with described want advertisement parameter, and obtains ad result collection.
12. advertising matches device according to claim 8, it is characterised in that described primary advertising obtains unit and is additionally operable to be cached to described primary advertising set the local data base of one service end.
13. advertising matches device according to claim 12, it is characterised in that described advertising matches device also includes:
Query unit, for inquiring about not out of date advertisement from described local data base.
14. advertising matches device according to claim 13, it is characterised in that described advertising matches device also includes:
Delete unit, for regularly deleting expired advertisement.
15. an advertising matches method, it is applied to the service end and the client that communicate to connect each other, it is characterised in that described advertising matches method includes:
Described client arranges want advertisement parameter, and sends ad-request to described service end；
Described service end obtains primary advertising set according to ad-request, and obtains the actual parameter of each primary advertising in described primary advertising set；
Described service end filters out ad result collection according to the actual parameter of described want advertisement parameter and each described primary advertising；
Described service end chooses at least one primary advertising according to described want advertisement parameter from described ad result concentration；
At least one primary advertising described is fed back to described client by described service end.
16. advertising matches method according to claim 15, it is characterized in that, the actual parameter of described primary advertising includes advertisement width Wa and Ad Length Ha, described want advertisement parameter includes advertisement width Wb and Ad Length Hb, and the step that described service end filters out ad result collection according to the actual parameter of described want advertisement parameter and each described primary advertising includes:
Described service end calculates the ratio Wa/Wb of the advertisement width Wa of described primary advertising and the advertisement width Wb of described want advertisement parameter；
Described service end screens the ratio Wa/Wb of the advertisement width Wa of described primary advertising and the advertisement width Wb of described want advertisement parameter primary advertising within the scope of the first pre-set interval, and obtains results of preliminary screening collection；
Described service end calculates ratio (Wa/Ha)/(Wb/Hb) of the length-width ratio of the actual parameter of the primary advertising that results of preliminary screening is concentrated and the length-width ratio of described want advertisement parameter；
The primary advertising that results of preliminary screening is concentrated by described service end is according to abs ((Wa/Ha)/(Wb/Hb)-1) ascending sort, and obtains ad result collection.
17. advertising matches method according to claim 15, it is characterised in that described want advertisement parameter includes number of advertisements N,
Described service end chooses the step of at least one primary advertising to include according to described want advertisement parameter from described ad result concentration: described service end chooses top n primary advertising according to described want advertisement parameter from described ad result concentration；
The step that at least one primary advertising described feeds back to described client is included by described service end: the N number of primary advertising chosen is fed back to described client by described service end.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610104569.1A CN105741146A (en) | 2016-02-25 | 2016-02-25 | Advertisement matching method and device |
| PCT/CN2016/108262 WO2017143827A1 (en) | 2016-02-25 | 2016-12-01 | Advertisement matching method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610104569.1A CN105741146A (en) | 2016-02-25 | 2016-02-25 | Advertisement matching method and device |
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