CN102843589B - Intelligent advertisement cut system and intelligent advertisement inserting method - Google Patents
Intelligent advertisement cut system and intelligent advertisement inserting method Download PDFInfo
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- CN102843589B CN102843589B CN201210370557.5A CN201210370557A CN102843589B CN 102843589 B CN102843589 B CN 102843589B CN 201210370557 A CN201210370557 A CN 201210370557A CN 102843589 B CN102843589 B CN 102843589B
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Abstract
The present invention provides intelligent advertisement cut system and intelligent advertisement inserting method, and described method includes that the log information of user's program request or live video is sent in cloud platform by Set Top Box；The log information of described video is analyzed by advertisement cloud platform, obtains hobby or the age-sex of described user；Advertisement cloud platform interacts with described set-top box media player, it is judged that whether described user is demand mode or live-mode；The advertisement that will throw in is screened and priority arrangement by advertisement cloud platform, and the advertisement playing duration arranged and time point generate the electronic program guides of advertisement insertion；The electronic program guides of described advertisement insertion is sent to described Set Top Box by advertisement cloud platform；Described Set Top Box carries out advertisement broadcasting according to the electronic program guides of the described advertisement insertion received.The present invention, because have employed the mode of targeted ads, throws in advertisement targetedly, adds effect and the effectiveness of advertisement.
Description
Technical field
The present invention relates to network communication technology field, more particularly, to a kind of intelligent advertisement cut system and intelligent advertisement inserting method.
Background technology
Break for commercialsy in video frequency program according to the rule set according to electronic program guidance system, mainly include advertisement module, whether this module records the advertisement of each user and plays record, and judge current user state according to affiliated advertisement broadcasting record and break for commercialsy.
It is characterized in that including that first specifically arranges advertisement broadcasting record: arranging first enumerator, playing advertisement rearmounted is zero, often plays a non-advertisement video, and first enumerator adds one；Arranging second enumerator, the non-advertisement video between each two advertisement video is considered as one group, and second counter records plays the group number of non-advertisement video.The second non-advertisement video number arranging two advertisement video midfeathers is N, and described advertisement module breaks for commercialsy after first counter records value is N.3rd advertisement is play and is recorded as advertisement broadcasting virtual events or the advertisement playing duration that Set Top Box reports.
Current technology of intercutting, the content that advertisement is play also depends primarily on the content arrangement of front end advertisement, is the input of a kind of active, uses the passive mode throwing in advertisement not according to the demand of terminal client.Still further aspect, the advertising message that can only provide according to electronic program guides (EPG) and deliver advertisement, because electronic program guides is mainly in live, so it is not to discriminate between live and program request type, this advertisement is caused to be directed to live, and demand mode can not be directed to, if user is under live-mode all the time in this case, advertisement will be unable to throw in.
Summary of the invention
The present invention provides a kind of intelligent advertisement inserting method, it is characterised in that described method comprises the steps:
1) log information of user's program request or live video is sent in advertisement cloud platform by Set Top Box；
2) log information of described video is analyzed by advertisement cloud platform, obtains hobby or the age-sex of described user；
3) advertisement cloud platform interacts with described set-top box media player, it is judged that whether described user is demand mode or live-mode；
4) advertisement that will throw in is screened and priority arrangement by advertisement cloud platform, and the advertisement playing duration arranged and time point generate the electronic program guides of advertisement insertion；
5) electronic program guides of described advertisement insertion is sent to described Set Top Box by advertisement cloud platform；
6) described Set Top Box carries out advertisement broadcasting according to the electronic program guides of the described advertisement insertion received.
Preferably, step 2) described in the log information to described video be analyzed including that advertisement cloud platform is according to the type of the video-frequency playing content in described log information and broadcasting time, advertisement cloud platform match query data base, obtains hobby or the age-sex of described user.
Preferably, the live-mode described in step 3) uses HLS protocol, described demand mode to use http protocol, the call back function mode used according to corresponding host-host protocol, distinguish demand mode or the live-mode of described user.
Preferably, if user is described demand mode, advertisement cloud platform determines, according to the duration of the video frequency program play, new and old and user scoring, the advertisement play time intercutted.
Preferably, if user is described live-mode, advertisement cloud platform determines the play time of the advertisement intercutted according to the time spot section in described programme televised live stream.
Preferably, the Set Top Box described in step 6) carries out advertisement according to the electronic program guides of described advertisement insertion received and plays and comprise the steps:
A) described Set Top Box obtains the reproduction time that this locality was corrected；
B) when arriving the time spot, stop playing local video, record the position that described local video is play simultaneously；
C) described Set Top Box interacts with content distributing network, obtains the address that respective advertisement is play；
D) corresponding ad data is downloaded by the download module of described Set Top Box；
E) by the advertising data transmission of described download to media player, start timer simultaneously, after waiting described advertisement broadcasting to terminate, further according to the position of the described local video broadcasting of precedence record, recover described local video and play.
The present invention also provides for a kind of intelligent advertisement cut system using intelligent advertisement inserting method as above, it is characterized in that, described intelligent advertisement cut system includes advertisement cloud platform, Set Top Box and Advertisement Server, and wherein, described advertisement cloud platform transmits data with described set top box through network；Described Advertisement Server transmits data with described set top box through network；Described Set Top Box includes media player.
Compared with prior art, the present invention, because have employed the mode of targeted ads, throws in advertisement targetedly, adds effect and the effectiveness of advertisement；Secondly because add advertisement during request program, add the time of advertisement, tool of increasing economic efficiency further is very helpful.
Accompanying drawing explanation
In order to make the present invention readily appreciate, the specific embodiment of the present invention is described presently in connection with accompanying drawing.
What Fig. 1 showed a preferred embodiment of the present invention realizes block diagram.
Fig. 2 shows the schematic flow sheet of a preferred embodiment of the present invention.
Detailed description of the invention
It is described in further detail below in conjunction with the accompanying drawings and preferred embodiment to the present invention.In claim, in constitutive requirements and embodiment, corresponding relation between instantiation can be exemplified below.Here description is intended to confirm to describe in an embodiment for supporting the instantiation of theme stated in the claims, owing to describing example in an embodiment, it is not intended to this instantiation does not indicates that constitutive requirements.Even if on the contrary, contain the instantiation element characteristic as corresponding constitutive requirements at this, not meaning that this instantiation does not indicates that other constitutive requirements any yet.
Refer to the most in the claims additionally, description here does not means that corresponding to all themes of the instantiation of statement in embodiment.In other words, this entity is not denied in description here, the instantiation that i.e. corresponding embodiment comprises, but is not included in its any one claim, i.e. can revise afterwards by division the entity that may invent applying for or increase.
It should be noted that, " system " here means that the process being made up of two or more equipment.
It should be evident that user terminal can be made up of personal computer.Additionally, described user terminal can also be by such as cell phone, other PDA(personal digital assistant any) instrument, AV(audio frequency and video) the CE(consumer-elcetronics devices of device, such as home electric (household electricity gasification) equipment) etc. constitute.
" network " means to be at least connected with the mechanism of two equipment, and wherein, an information can be sent to another equipment from an equipment.The equipment setting up communication via network can be separated from one another, it is also possible to is the internal module constituting a machine.
" communicate " and radio communication and wire communication can be represented.However, it is also possible to be hybrid wireless and the communicating, more specifically, take radio communication to take the communication of wire communication at another section at certain section of wire communication.Equally, it it is also possible that communication: be wired from an equipment to the communication of another equipment, and rightabout communication be wireless.
What Fig. 1 showed a preferred embodiment of the present invention realizes block diagram.Fig. 2 shows the schematic flow sheet of a preferred embodiment of the present invention.A preferred embodiment of the present invention is:
First, user is play the log information of video and is sent in advertisement cloud platform by Set Top Box advertisement module.Video content in the log information of described video and viewing custom are analyzed by described advertisement cloud platform, draw the consumer taste that the log information of described video is corresponding.Such as, the described program request of described advertisement cloud platform reception or the log information of live video, the information such as type according to the video-frequency playing content in log information and broadcasting time, the matching database on described advertisement cloud platform inquiry backstage, it is judged that the substantially age of corresponding user and hobby.
Then, advertisement cloud platform interacts with the media player of Set Top Box, it is judged that the play mode of user, determines the play time of commercial breaks according to play mode.Play mode includes live-mode and demand mode, and under normal conditions, live-mode uses HLS protocol, and demand mode uses http protocol, uses the most different call back function modes according to different host-host protocols, thus can distinguish program request or live-mode.
If demand mode, advertisement cloud platform comments grading information to determine the advertisement play time intercutted according to the duration of the video frequency program play, new and old and user；If live-mode, advertisement cloud platform first determines the time spot section in original programme televised live stream, so that it is determined that the play time of the advertisement intercutted.
Advertisement cloud platform is screened and priority arrangement according to play mode and the play time of advertisement, the advertisement to throwing in.The advertisement playing duration arranged and play time are generated the electronic program guides of advertisement insertion, and described electronic program guides is sent to described Set Top Box.
Finally, described set top box side carries out advertisement broadcasting according to the electronic program guides of the described advertisement received.
Obtain the reproduction time that this locality was corrected.When arriving the time spot, first stop playing local video, record the position that local video is play simultaneously.Described Set Top Box and content distributing network, i.e. Advertisement Server, interact, obtain the address that respective advertisement is play, being downloaded by ad data and being transferred to media player by described Set Top Box, start timer simultaneously, after terminating etc. described advertisement broadcasting, further according to the local video play position of precedence record, recover this locality and play, it is achieved advertisement putting targetedly.
Foregoing detailed description illustrates the various embodiments of system and/or process by embodiment and/or schematic diagram.With regard to these schematic diagrams and/or comprise one or more function and/or operation for, it will be understood by those skilled in the art that each function in these schematic diagrams or embodiment and/or operation can individually and/or jointly to realize by various hardware, software, firmware or actually its combination in any.
It should be understood that method described herein with combined with hardware or software, or can combine a combination of both and realize in due course.Therefore, the method of the present invention, the program code in tangible mediums such as being included in such as floppy disk, CD-ROM, hard disk drive or any other machinable medium can be used (i.e., instruction) form, wherein, in the case of program code performs on programmable computers, calculating equipment generally includes storage medium (including volatile memory and/or memory element), at least one input equipment and at least one outut device that processor, this processor are readable.One or more programs can such as, by using API, and the process that reusable control etc. realizes or describes in conjunction with the present invention.Such program preferably realizes with high level procedural or Object-Oriented Programming Language, with computer system communication.However, if it is desired to, this program can realize by assembler language or machine language.In any case, language can be compiler language or interpretative code, and realizes combining with hardware.
It should be noted that the category of the scheme of the intelligent advertisement cut system of the present invention and intelligent advertisement inserting method includes but not limited to the combination in any between each part mentioned above.
Although illustrate and describing the present invention referring particularly to its preferred embodiment, it will be appreciated by those skilled in the art that can be to make the various changes in form and details without deviating from the scope of the present invention described in appended claims.Specific embodiment above in association with the present invention is described in detail, but is not limitation of the present invention.Every technical spirit according to the present invention, to any simple modification made for any of the above embodiments, all still falls within the scope of technical solution of the present invention.
Claims (5)
1. intelligent advertisement inserting method, it is characterised in that described method comprises the steps:
User is play the log information of video and is sent in advertisement cloud platform by Set Top Box；
The log information of described video is analyzed by advertisement cloud platform, obtains hobby and/or the age-sex of described user；
Advertisement cloud platform interacts with the media player in described Set Top Box, it is judged that the play mode of described user, determines the play time of commercial breaks according to described play mode；
The advertisement that will throw in is screened and priority arrangement by advertisement cloud platform according to described play mode and described play time, according to playing duration and the electronic program guides of described play time generation advertisement insertion of advertisement；
The electronic program guides of described advertisement insertion is sent to described Set Top Box by advertisement cloud platform；
Described Set Top Box carries out advertisement broadcasting according to the electronic program guides of the described advertisement insertion received；
Described play mode includes live-mode and demand mode, if user is described demand mode, advertisement cloud platform determines, according to the duration of the video frequency program play, new and old and user scoring, the advertisement play time intercutted, if user is described live-mode, advertisement cloud platform determines the play time of the advertisement intercutted according to the time spot section in programme televised live stream.
2. an intelligent advertisement inserting method as claimed in claim 1, it is characterized in that, the described log information to described video is analyzed including that advertisement cloud platform is according to the type of the video-frequency playing content in described log information and broadcasting time, advertisement cloud platform match query data base, obtains hobby or the age-sex of described user.
3. an intelligent advertisement inserting method as claimed in claim 1, it is characterized in that, described live-mode uses HLS protocol, described demand mode to use http protocol, the call back function mode used according to corresponding host-host protocol, distinguishes demand mode or the live-mode of described user.
4. an intelligent advertisement inserting method as claimed in claim 1, it is characterised in that described Set Top Box carries out advertisement broadcasting according to the electronic program guides of the described advertisement insertion received and comprises the steps:
A) described Set Top Box obtains the reproduction time that this locality was corrected；
B) when arriving the time spot, stop playing local video, record the position that described local video is play simultaneously；
C) described Set Top Box interacts with content distributing network, obtains the address that respective advertisement is play；
D) corresponding ad data is downloaded by the download module of described Set Top Box；
E) by the advertising data transmission of described download to media player, start timer simultaneously, after waiting described advertisement broadcasting to terminate, further according to the position of the described local video broadcasting of precedence record, recover described local video and play.
5. the intelligent advertisement cut system using intelligent advertisement inserting method as claimed in claim 1, it is characterised in that described intelligent advertisement cut system includes advertisement cloud platform, Set Top Box and Advertisement Server, wherein,
Described advertisement cloud platform transmits data with described set top box through network；
Described Advertisement Server transmits data with described set top box through network；
Described Set Top Box includes media player.
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| CN201210370557.5A CN102843589B (en) | 2012-09-29 | 2012-09-29 | Intelligent advertisement cut system and intelligent advertisement inserting method |
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| CN201210370557.5A CN102843589B (en) | 2012-09-29 | 2012-09-29 | Intelligent advertisement cut system and intelligent advertisement inserting method |
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| CN102843589B true CN102843589B (en) | 2016-08-03 |
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| CN103533438A (en) * | 2013-03-19 | 2014-01-22 | Tcl集团股份有限公司 | Clothing push method and system based on intelligent television |
| CN103518201B (en) * | 2013-03-26 | 2018-09-28 | 华为技术有限公司 | A kind of carousel method of advertisement and the device and system for advertisement carousel |
| EP3534318A1 (en) | 2013-09-26 | 2019-09-04 | Mark W. Publicover | Providing targeted content based on a user´s moral values |
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN103702183A (en) * | 2013-12-06 | 2014-04-02 | 乐视网信息技术（北京）股份有限公司 | Video regulating method and device |
| CN104811748B (en) * | 2014-01-23 | 2018-08-03 | 腾讯科技（北京）有限公司 | Play control method, the apparatus and system of video clip |
| CN106537901A (en) * | 2014-03-26 | 2017-03-22 | 马克·W·帕布利科弗 | Computerized method and system for providing customized entertainment content |
| CN104185041B (en) * | 2014-04-24 | 2018-05-11 | 大国创新智能科技(东莞)有限公司 | The automatic generation method and system of video interactive advertisement |
| CN104135678A (en) * | 2014-08-13 | 2014-11-05 | 浪潮软件集团有限公司 | Method for realizing video advertisement putting in video on demand based on HLS protocol |
| CN105898392A (en) * | 2015-11-24 | 2016-08-24 | 乐视云计算有限公司 | Online live video player and method |
| CN105611339A (en) * | 2015-12-29 | 2016-05-25 | 北京金山安全软件有限公司 | Advertisement insertion method and device and electronic equipment |
| CN105897852A (en) * | 2015-12-29 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement downloading method, client and server |
| CN105915968A (en) * | 2016-06-14 | 2016-08-31 | 浪潮软件集团有限公司 | Method, device and system for inserting advertisement |
| CN107222786A (en) * | 2016-07-12 | 2017-09-29 | 壹世通Led有限公司 | Media control method and system |
| US11481816B2 (en) | 2017-02-06 | 2022-10-25 | Meta Platforms, Inc. | Indications for sponsored content items within media items |
| CN106851353A (en) * | 2017-04-11 | 2017-06-13 | 苏州麦汇互娱网络科技有限公司 | Advertisement broadcast method and device |
| CN112418923B (en) * | 2020-11-16 | 2024-05-14 | 深圳市客恋宝科技有限公司 | Advertisement putting method, system and readable storage medium |
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