CN102843589B - In-stream ad insertion method intelligent systems and intelligent advertising - Google Patents

In-stream ad insertion method intelligent systems and intelligent advertising Download PDF

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CN102843589B
CN102843589B CN 201210370557 CN201210370557A CN102843589B CN 102843589 B CN102843589 B CN 102843589B CN 201210370557 CN201210370557 CN 201210370557 CN 201210370557 A CN201210370557 A CN 201210370557A CN 102843589 B CN102843589 B CN 102843589B
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ad
advertisement
advertising
top box
set
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CN102843589A (en )
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王雪伟
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乐视致新电子科技(天津)有限公司
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Abstract

本发明提供智能广告插播系统及智能广告插播方法,所述方法包括机顶盒将用户点播或直播视频的日志信息发送到云平台上;广告云平台对所述视频的日志信息进行分析,得到所述用户的兴趣爱好或年龄性别;广告云平台与所述机顶盒媒体播放器进行交互,判断所述用户是否为点播模式或直播模式;广告云平台对将要投放的广告进行筛选和优先级排列,将排列好的广告播放时长和时间点生成广告插播的电子节目指南;广告云平台将所述广告插播的电子节目指南发送给所述机顶盒;所述机顶盒根据接收的所述广告插播的电子节目指南进行广告播放。 The present invention provides a smart and intelligent ad ad insertion system stream, the method comprising transmitting the log information of the user set-top box or a live video on demand to the cloud platform; ad internet cloud log information of the video is analyzed to obtain the user age, gender or interests; advertising cloud platform to interact with the media player, set-top boxes, to determine whether the user is on-demand mode or live mode; advertising cloud platform to run ads will be screened and prioritized, will be lined up and a long time to generate an electronic program guide advertisement ad spots during playback; ad internet cloud top box sends the stream to the electronic program guide advertisement; the set-top box displays the advertisement according to the advertisement stream received electronic program guide . 本发明因为采用了定向广告的方式,有针对性的投放广告,增加了广告的效果和有效性。 Because the present invention uses a way of targeted advertising, targeted advertising, increasing the impact and effectiveness of advertising.

Description

智能广告插播系统及智能广告插播方法 In-stream ad insertion method intelligent systems and intelligent advertising

技术领域 FIELD

[0001]本发明涉及网络通信技术领域,更具体地,涉及一种智能广告插播系统及智能广告插播方法。 [0001] The present invention relates to network communication technology field, and more particularly, to an intelligent system and intelligent commercial break ad insertion method.

背景技术 Background technique

[0002]根据电子节目导航系统依据设定的规则在视频节目中插播广告,主要包括广告模块,该模块记录每一个用户的广告播放记录,并依据所属广告播放记录判断当前用户状态以及是否插播广告。 [0002] commercials in the video program according to the rules set based on the electronic program of the navigation system, including advertising module that records every user ad play records, and determines based on the current user state, and if records of the ad playing commercials .

[0003]其特征是包括第一具体设置广告播放记录:设置第一个计数器,播放广告后置为零,每播放一个非广告视频,第一个计数器加一;设置第二个计数器,每两个广告视频之间的非广告视频视为一组,第二个计数器记录播放非广告视频的组数。 [0003] wherein the advertisement includes a first set specific record player: setting a first counter to zero after playing ads, each play a non-advertisement video, a first counter plus one; a second counter, each of the two non-advertising video between video ads as a group, the second counter records the number of groups playing non-advertising video. 第二设置两条广告视频中间间隔的非广告视频数为N,所述广告模块在第一个计数器记录值为N之后插播广告。 A second set of non-advertisement video advertisement video intermediate space of two number is N, the advertisement module commercials recorded after the first counter value N. 第三广告播放记录为机顶盒上报的广告播放虚拟事件或广告播放时长。 The third ad plays recorded as long-play set-top box or advertisement virtual event reported by the ad plays.

[0004]目前的插播技术,广告播放的内容还主要取决于前端广告的内容编排,是一种主动的投放,没有根据终端客户的需求而采用被动投放广告的方式。 [0004] The current spots technology, content advertising broadcast schedule also depends on the content of the front end of the ad, it is an active delivery, not according to the needs of the end customer by way of passive advertising. 另外一方面,只能根据电子节目指南(EPG)提供的广告信息而投送广告,因为电子节目指南主要针对于直播,这样是区分不了直播和点播的类型,造成该广告只能针对于直播,而不能针对于点播模式,这种情况下如果用户始终处于直播模式下,广告将无法投放。 On the other hand, can only be based on the delivery of an electronic program guide (EPG) provides the advertisement information, because electronic program guide aimed to live, this is not the type to distinguish between live and on-demand, resulting in the ad only to live for, but not for in-demand mode. in this case, if the user is always in the live mode, the ad will not serve.

发明内容 SUMMARY

[0005]本发明提供一种智能广告插播方法,其特征在于,所述方法包括如下步骤: [0005] The present invention provides an intelligent method of advertising spots, characterized in that the method comprises the steps of:

[0006] I)机顶盒将用户点播或直播视频的日志信息发送到广告云平台上; [0006] I) the set top box transmits the log information to user demand or live video to the ads cloud platform;

[0007] 2)广告云平台对所述视频的日志信息进行分析,得到所述用户的兴趣爱好或年龄性别; [0007] 2) Advertising cloud platform for log information in the video is analyzed to obtain the user's age, gender or interests;

[0008] 3)广告云平台与所述机顶盒媒体播放器进行交互,判断所述用户是否为点播模式或直播模式; [0008] 3) advertising platform interact with the cloud top box media player, the user determines whether the on-demand mode or a broadcast mode;

[0009] 4)广告云平台对将要投放的广告进行筛选和优先级排列,将排列好的广告播放时长和时间点生成广告插播的电子节目指南; [0009] 4) Advertising cloud platform to run ads will be screened and prioritized, and a long time to generate an electronic program guide advertising spots will be aligned when ad playback;

[0010] 5)广告云平台将所述广告插播的电子节目指南发送给所述机顶盒; [0010] 5) the internet cloud ad ad spots electronic programming guide transmitted to said set top box;

[0011 ] 6)所述机顶盒根据接收的所述广告插播的电子节目指南进行广告播放。 [0011] 6) The set-top box displays the advertisement according to the advertisement stream received electronic program guide.

[0012]优选的是,步骤2)所述的对所述视频的日志信息进行分析包括广告云平台根据所述日志信息中的视频播放内容的类型和播放次数,广告云平台查询匹配数据库,得到所述用户的兴趣爱好或年龄性别。 [0012] Preferably, the analysis includes an advertisement internet cloud according to the type and frequency of play of the video content playback log information, ad internet cloud database that match the query log information of the video according to step 2), to give the user's interests or age and gender.

[0013]优选的是,步骤3)所述的直播模式采用HLS协议,所述的点播模式采用HTTP协议,根据相应的传输协议采用的回调函数方式,区分所述用户的点播模式或直播模式。 [0013] Preferably, the broadcast mode in step 3) using the HLS protocol, the HTTP protocol-demand mode, the callback function in accordance with a respective embodiment of the transport protocol, to distinguish the user's on-demand mode or streaming mode.

[0014]优选的是,如果用户为所述点播模式,广告云平台根据播放的视频节目的时长、新旧和用户评分来确定插播的广告播放时间点。 [0014] Preferably, if the user is a demand mode, internet advertising cloud ad play time point is determined according to the play of the video stream of program duration, and the old and new user rating.

[0015]优选的是,如果用户为所述直播模式,广告云平台根据所述直播节目流中的广告时间段来确定插播的广告的播放时间点。 [0015] Preferably, if the user is a live mode, internet advertising cloud point is determined play time based on the advertisement stream program stream live advertising period.

[0016]优选的是,步骤6)所述的机顶盒根据接收的所述广告插播的电子节目指南进行广告播放包括如下步骤: [0016] Preferably, the step 6) of the set-top box displays the advertisement stream comprising the steps of the advertisement according to the received electronic program guide:

[0017] a)所述机顶盒获取本地矫正过的播放时间; [0017] a) acquiring the set-top box over a local correction of playback time;

[0018] b)当到达广告时间时,停止播放本地视频,同时记录下所述本地视频播放的位置; [0018] b) when the time reaches the advertisement, local video stops playing, while recording the position of the local video playback;

[0019] c)所述机顶盒与内容分发网络进行交互,获取相应广告播放的地址; [0019] c) the set-top box and to interact with the content distribution network, obtaining the corresponding address ad played;

[0020] d)通过所述机顶盒的下载模块下载所述相应的广告数据; [0020] d) downloading the advertisement data corresponding to the set-top box via download module;

[0021] e)将所述下载的广告数据传输给媒体播放器,同时启动计时器,等所述广告播放结束后,再根据先前记录的所述本地视频播放的位置,恢复所述本地视频播放。 [0021] e) downloading the advertising data is transmitted to the media player while the timer is started, after the advertisement playback, etc., and then according to the local position of previously recorded video playback, video playback resume the local .

[0022]本发明还提供一种使用如上所述的智能广告插播方法的智能广告插播系统,其特征在于,所述智能广告插播系统包括广告云平台、机顶盒和广告服务器,其中,所述广告云平台与所述机顶盒通过网络传输数据;所述广告服务器与所述机顶盒通过网络传输数据;所述机顶盒包括媒体播放器。 [0022] The present invention also provides a method as described above using a smart ad spots of the intelligent ad insertion system, wherein the advertisement insertion system includes a intelligent advertising cloud platforms, ad server and a set top box, wherein the advertisement cloud the set-top box platform and data over a network; the advertisement server and the set top box via the data transmission network; a set-top box includes a media player.

[0023]与现有技术相比,本发明因为采用了定向广告的方式,有针对性的投放广告,增加了广告的效果和有效性;其次,因为在点播节目的过程中加入了广告,增加了广告的时间,对进一步提尚经济效益具有很大的帮助。 [0023] Compared with the prior art, since the present invention adopts a way of targeted advertising, targeted advertising, and increase the effectiveness of advertising effect; secondly, because in the process of adding advertising demand program, increasing the time of the ad, with a great help to further improve economic efficiency yet.

附图说明 BRIEF DESCRIPTION

[0024]为了使本发明便于理解,现在结合附图描述本发明的具体实施例。 [0024] In order to facilitate understanding of the present invention, now described with reference to specific embodiments of the present invention.

[0025]图1示出了本发明的一优选实施例的实现框图。 [0025] FIG. 1 shows a block diagram of a preferred embodiment of the present invention achieves the embodiment.

[0026]图2示出了本发明的一优选实施例的流程示意图。 [0026] FIG. 2 shows a schematic flow diagram of a preferred embodiment of the present invention.

具体实施方式 detailed description

[0027]下面结合附图和优选的实施方式对本发明作进一步详细描述。 [0027] The present invention will be described in further detail in conjunction with the accompanying drawings and preferred embodiments. 权利要求中构成要件和实施例中具体实例之间的对应关系可以如下例证。 Claims, and correspondence between constituent elements in the embodiments exemplified as specific examples may be as follows. 这里的描述意图在于确认在实施例中描述了用来支持在权利要求中陈述的主题的具体实例,由于在实施例中描述了实例,不意味着该具体实例不表示构成要件。 Confirmed that the description is intended herein to describe a specific example relating to the support as set forth in claim instance due described embodiments, does not mean that the specific examples of constituent elements represented in the examples. 相反地,即使在此包含了具体实例作为对应一个构成要件的要素特征,也不意味着该具体实例不表示任何其它构成要件。 Conversely, even if specific examples contained herein as corresponding to an element characteristic constituent elements, it does not mean that the specific examples do not represent any other constituent elements.

[0028]此外,这里的描述不意味着对应于实施例中陈述的具体实例的所有主题都在权利要求中引用了。 [0028] Also, the description herein does not mean that all threads corresponding to the specific example of the embodiment are set forth in the cited claims. 换句话说,这里的描述不否认这种实体,即对应实施例包含的具体实例,但不包含在其任何一项权利要求中,即,能够在以后的修正被分案并申请、或增加的可能发明的实体。 In other words, the description herein does not deny such entities, i.e. corresponding to a specific example of the embodiment comprises, but is not included in any one of the preceding claims, i.e., the application and can be corrected later by divisional, or increased may entity invention.

[0029]应当注意的是,“系统”在此意味着由两个或更多设备构成的处理。 [0029] It should be noted that the "system" herein means the process consisting of two or more devices.

[0030]显而易见地,用户终端可以由个人计算机构成。 [0030] Obviously, the user terminal may be constituted by a personal computer. 此外,所述用户终端还可以由例如蜂窝电话、任何其它PDA(个人数字助理)工具、AV(音频视频)装置、诸如家用电气(家庭用电气化)设备的CE(消费电子设备)等构成。 Furthermore, the user terminal may, household electric (electric household use) is constituted by, for example, a cellular telephone, any other PDA (personal digital assistant) tool, the AV (Audio Visual) device such as a CE device (Consumer Electronics Device) or the like.

[0031] “网络”意味着至少连接了两个设备的机构,并且在其中,一条信息能够从一个设备发送到另一个设备。 [0031] "network" means at least two devices connected to the mechanism, and in which an information to be sent from one device to another. 经由网络建立通信的设备可以是彼此分离的,也可以是构成一个机器的内部模块。 Establishing a communication apparatus via a network may be separated from each other, or may be an internal block constituting a machine.

[0032] “通信”可表示无线通信和有线通信。 [0032] "Communication" may represent a wireless communication and wired communication. 然而,还可以是混合无线和有线通信的通信,更具体地,在某个区段采取无线通信而在另一个区段采取有线通信的通信。 However, it may also be a hybrid wireless communication and wired communication, and more specifically, a section taken in a wireless communication and wired communication in the communication to take the other section. 同样,它也可以是这样的通信:从一个设备向另一设备的通信是有线的,且相反方向的通信是无线的。 Similarly, it can also be the communication: a communication from a device to another device is wired and wireless communications in the opposite direction.

[0033]图1示出了本发明的一优选实施例的实现框图。 [0033] FIG. 1 shows a block diagram of a preferred embodiment of the present invention achieves the embodiment. 图2示出了本发明的一优选实施例的流程示意图。 FIG 2 shows a schematic flow diagram of a preferred embodiment of the present invention. 本发明的一优选实施例为: A preferred embodiment of the present invention is:

[0034]首先,机顶盒广告模块将用户播放视频的日志信息发送到广告云平台上。 [0034] First of all, set-top boxes advertising module sends the log information to a user plays a video ad on the cloud platform. 所述广告云平台对所述视频的日志信息中的视频内容和观看习惯进行分析,得出所述视频的日志信息对应的用户爱好。 The advertising platform for cloud log information in the video content and video viewing habits analysis, the user log information of the corresponding video hobby. 例如,所述广告云平台接收的所述点播或直播视频的日志信息,根据日志信息中的视频播放内容的类型和播放次数等信息,所述广告云平台查询后台的匹配数据库,判断出对应用户的大致年龄和兴趣爱好。 For example, the log information of the live video on demand or cloud platform receives the advertisement, the type of the information content of the video playback log information and playbacks, the advertisement matches the background cloud platform database query, it is determined that the corresponding user the approximate age and interests.

[0035]然后,广告云平台与机顶盒的媒体播放器进行交互,判断用户的播放模式,根据播放模式确定插播广告的播放时间点。 [0035] Then, the set-top box cloud platform advertising media player interaction, the user determines the playback mode, the playback mode is determined according to the playing point-stream time advertising. 播放模式包括直播模式和点播模式,在通常情况下,直播模式采用HLS协议,点播模式采用HTTP协议,根据不同的传输协议采用相应不同的回调函数方式,由此可以区分出点播或直播模式。 Live mode and a playback mode including demand mode, under normal circumstances, direct mode uses HLS protocol, HTTP protocol-demand mode, the callback function using the corresponding different according to different transport protocols, thereby distinguished demand or live mode.

[0036]如果是点播模式,广告云平台根据播放的视频节目的时长、新旧和用户评分等信息来确定插播的广告播放时间点;如果是直播模式,广告云平台先确定原来直播节目流中的广告时间段,从而确定插播的广告的播放时间点。 [0036] If it is on-demand model, advertising cloud platform to determine the advertisement play time point spots according to the duration of playing the video programs, old and new, and user ratings and other information; if it is live mode, advertising cloud platform to determine the original live program stream Advertising time period to determine the playing point of time advertising spots.

[0037]广告云平台根据播放模式和广告的播放时间点,对将要投放的广告进行筛选和优先级排列。 [0037] advertising platform based on cloud point of playback time and playback mode advertisements, ads will be served on the screening and prioritizing. 将排列好的广告播放时长和播放时间点生成广告插播的电子节目指南,并将所述电子节目指南发送给所述机顶盒。 Playback time length and generating an electronic program guide when the ad spots aligned advertising, and the electronic program guide is sent to the set top box.

[0038]最后,所述机顶盒端根据接收的所述广告的电子节目指南进行广告播放。 [0038] Finally, the set-top box for ad playback end according to an electronic program guide the advertisement received.

[0039]获取本地矫正过的播放时间。 [0039] acquired through the correction of the local time of playback. 当到达广告时间时,先停止播放本地视频,同时记录下本地视频播放的位置。 When you reach the ad time to stop playing local video, and record the position of the local video playback. 所述机顶盒与内容分发网络,即广告服务器,进行交互,获取相应广告播放的地址,通过所述机顶盒的将广告数据下载并传输给媒体播放器,同时启动计时器,等所述广告播放结束后,再根据先前记录的本地视频播放位置,恢复本地播放,实现有针对性的广告投放。 After completion of the set-top box with a content delivery network, i.e. ad server, interact, get the address of the corresponding ad plays, by the set-top box to download the advertising data and transmitted to the media player while the timer is started, the advertisement playback, etc. , then according to local video playback position previously recorded, to restore a local player to achieve targeted advertising.

[0040]上述详细描述通过实施例和/或示意图阐明了系统和/或过程的各种实施例。 [0040] The foregoing detailed description of examples and / or illustrations set forth the various systems and / or processes of the embodiments. 就这些示意图和/或包含一个或多个功能和/或操作而言,本领域技术人员将理解,这些示意图或实施例中的每一个功能和/或操作都可由各种各样的硬件、软件、固件、或实际上其任意组合来单独地和/或共同地实现。 These diagrams and / or contain one or more functions and / or operations, it will be appreciated by those skilled in the art, or each of these functional schematic diagram of the embodiment and / or operations can be implemented by various hardware, software , firmware, or virtually any combination thereof, individually and / or collectively implemented.

[0041]应该理解,本文描述的方法可以结合硬件或软件,或在适当时结合两者的组合来实现。 [0041] It should be understood that the methods described herein may be in connection with hardware or software, or be implemented in a combination of both, where appropriate. 因此,本发明的方法,可以采用包含在诸如软盘、CD-ROM、硬盘驱动器或任何其他机器可读存储介质等有形介质中的程序代码(即,指令)的形式,其中,当程序代码在可编程计算机上执行的情况下,计算设备通常包括处理器、该处理器可读的存储介质(包括易失性存储器和/或存储元件)、至少一个输入设备、以及至少一个输出设备。 Thus, the method of the present invention may take the form of program code (i.e., instructions) embodied in tangible media such as floppy disks, CD-ROM, hard drives, or any other machine-readable storage medium or the like, wherein, when the program code can be if executed on a programmed computer, the computing device generally includes a processor, a storage medium readable by the processor (including volatile memory and / or storage elements), at least one input device, and at least one output device. 一个或多个程序可以例如,通过使用API,可重用控件等来实现或利用结合本发明描述的过程。 One or more programs that may, for example, by the use of an API, reusable controls, or the like is achieved by using the process described in conjunction with the present invention. 这样的程序优选地用高级过程语言或面向对象编程语言来实现,以与计算机系统通信。 Such programs are preferably implemented in a high level procedural or object oriented programming language to communicate with a computer system. 然而,如果需要,该程序可以用汇编语言或机器语言来实现。 However, if required, the program can use assembly language or machine language. 在任何情形中,语言可以是编译语言或解释语言,且与硬件实现相结合。 In any case, the language may be a compiled or interpreted language, and combined with hardware implementations.

[0042]需要说明的是,本发明的智能广告插播系统及智能广告插播方法的方案的范畴包括但不限于上述各部分之间的任意组合。 [0042] Incidentally, the scope of advertising spots intelligent intelligent systems and solutions ad spots of the method of the present invention include, but are not limited to any combination of these various parts.

[0043]尽管具体地参考其优选实施例来示出并描述了本发明,但本领域的技术人员可以理解,可以做出形式和细节上的各种改变而不脱离所附权利要求书中所述的本发明的范围。 [0043] Although specific reference to preferred embodiments thereof shown and described the present invention, those skilled in the art will be appreciated that various changes may be made in form and detail without departing from the appended claims scope of the invention described below. 以上结合本发明的具体实施例做了详细描述,但并非是对本发明的限制。 In conjunction with the above embodiment of the present invention have been described in detail, but are not restrictive of the invention. 凡是依据本发明的技术实质对以上实施例所做的任何简单修改,均仍属于本发明技术方案的范围。 Where any simple modifications based on the technical essence of the present invention made of the above Example are still within the scope of the technical solutions of the present invention.

Claims (5)

  1. 1.智能广告插播方法,其特征在于,所述方法包括如下步骤: 机顶盒将用户播放视频的日志信息发送到广告云平台上; 广告云平台对所述视频的日志信息进行分析,得到所述用户的兴趣爱好和/或年龄性别; 广告云平台与所述机顶盒中的媒体播放器进行交互,判断所述用户的播放模式,根据所述播放模式确定插播广告的播放时间点; 广告云平台根据所述播放模式和所述播放时间点对将要投放的广告进行筛选和优先级排列,根据广告的播放时长和所述播放时间点生成广告插播的电子节目指南; 广告云平台将所述广告插播的电子节目指南发送给所述机顶盒; 所述机顶盒根据接收的所述广告插播的电子节目指南进行广告播放; 所述的播放模式包括直播模式和点播模式,如果用户为所述点播模式,广告云平台根据播放的视频节目的时长、新旧和用户评分 1. Intelligent ad insertion method, characterized in that the method comprises the steps of: transmitting log information to the set top box user to play a video ad cloud platform; ad internet cloud log information of the video is analyzed to obtain the user interests and / or age and sex; ad set-top box with the internet cloud media player interaction, the user determines the play mode, play time point determined advertisement stream according to the play mode; internet cloud according ad said playback mode and said playback time point of the advertisement to be served to filter and prioritizing, generating an electronic program guide according to the play ad spots and the duration of the ad play time point; ad stream to the internet cloud electronic advertisement sent to the set-top box program guide; the set-top box displays the advertisement according to the advertisement stream received from the electronic program guide; the broadcast mode comprises a play mode and on-demand mode, if the user is a demand mode, internet cloud according ad long video program playing, and old and new user ratings 确定插播的广告播放时间点,如果用户为所述直播模式,广告云平台根据直播节目流中的广告时间段来确定插播的广告的播放时间点。 Ad spots determined play time, if the user is a live mode, internet advertising cloud point is determined play time based on the live stream advertisement advertising program stream period.
  2. 2.—种如权利要求1所述的智能广告插播方法,其特征在于,所述的对所述视频的日志信息进行分析包括广告云平台根据所述日志信息中的视频播放内容的类型和播放次数,广告云平台查询匹配数据库,得到所述用户的兴趣爱好或年龄性别。 2.- species, such as smart cue method according to claim 1, wherein the log information of the video advertising cloud platform type and play the video content playback log information based on the analysis comprises frequency and cloud platforms that match the query ad database to obtain the user's age, gender or interests.
  3. 3.—种如权利要求1所述的智能广告插播方法,其特征在于,所述的直播模式采用HLS协议,所述的点播模式采用HTTP协议,根据相应的传输协议采用的回调函数方式,区分所述用户的点播模式或直播模式。 Intelligent ad insertion method according to claim 1 3.- kind, characterized in that the live mode uses HLS protocol, the HTTP protocol-demand mode, the callback function in accordance with a respective embodiment of the transport protocol, to distinguish the user on-demand mode or streaming mode.
  4. 4.一种如权利要求1所述的智能广告插播方法,其特征在于,所述的机顶盒根据接收的所述广告插播的电子节目指南进行广告播放包括如下步骤: a)所述机顶盒获取本地矫正过的播放时间; b)当到达广告时间时,停止播放本地视频,同时记录下所述本地视频播放的位置; c)所述机顶盒与内容分发网络进行交互,获取相应广告播放的地址; d)通过所述机顶盒的下载模块下载所述相应的广告数据; e)将所述下载的广告数据传输给媒体播放器,同时启动计时器,等所述广告播放结束后,再根据先前记录的所述本地视频播放的位置,恢复所述本地视频播放。 4. A method according intelligent cue claimed in claim 1, wherein said set-top box according to the advertisement stream received electronic program guide advertisement displays comprising the steps of: a) obtaining the local correction of the set top box over playback time; b) when the time reaches the advertisement, local video stops playing, while at the recording position of the local video player; c) set-top box with the interactive content delivery network, obtaining the corresponding address ad played; D) downloading the corresponding advertisement data by the download module the set-top box; E) to download the advertising data is transmitted to the media player, and starts a timer, and the like after the advertising, then according to the previously recorded location of the local video playback, video playback of the local recovery.
  5. 5.—种使用如权利要求1所述的智能广告插播方法的智能广告插播系统,其特征在于,所述智能广告插播系统包括广告云平台、机顶盒和广告服务器,其中, 所述广告云平台与所述机顶盒通过网络传输数据; 所述广告服务器与所述机顶盒通过网络传输数据; 所述机顶盒包括媒体播放器。 Intelligent intelligent ad insertion system cue kinds 5.- Method according to claim 1, wherein the advertisement insertion system includes a intelligent advertising cloud platforms, ad server and a set top box, wherein the advertising platform cloud the set-top box via the data transmission network; the advertisement server and the set top box via the data transmission network; a set-top box includes a media player.
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