CN102843589A - Intelligent advertisement insertion system and intelligent advertisement insertion method - Google Patents
Intelligent advertisement insertion system and intelligent advertisement insertion method Download PDFInfo
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- CN102843589A CN102843589A CN2012103705575A CN201210370557A CN102843589A CN 102843589 A CN102843589 A CN 102843589A CN 2012103705575 A CN2012103705575 A CN 2012103705575A CN 201210370557 A CN201210370557 A CN 201210370557A CN 102843589 A CN102843589 A CN 102843589A
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Abstract
The invention provides an intelligent advertisement insertion system and an intelligent advertisement insertion method. The method comprises the steps: the log information of on-demand or live videos watched by a user is sent to an advertisement cloud platform by a set top box; the log information of the videos is analyzed by the advertisement cloud platform so as to obtain the interests and hobbies or age and gender of the user; the advertisement cloud platform and a set top box media player interact so as to judge whether the user is in an on-demand mode or a live mode; advertisements to be delivered are filtered and arranged in the priority level by the advertisement cloud platform, and the play time and the time points of the well arranged advertisements are used to generate an electronic program guide for advertisement insertion; the electronic program guide for the advertisement insertion is sent to the set top box by the advertisement cloud platform; the advertisements are played by the set top box according to the received electronic program guide for the advertisement insertion. According to the intelligent advertisement insertion system and the intelligent advertisement insertion method disclosed by the invention, a targeted advertising way is adopted, and the advertisements are delivered in a targeted way, so that the effects and the effectiveness of the advertisements are improved.
Description
Technical field
The present invention relates to network communications technology field, more specifically, relate to a kind of intelligent advertisement cut system and intelligent advertisement inserting method.
Background technology
In video frequency program, break for commercialsy according to the rule of setting according to electronic program guidance system; Mainly comprise advertisement module; Each user's of this module records ad playing record, and judge current user state and whether break for commercialsy according to affiliated ad playing record.
It is characterized in that comprising that first specifically is provided with the ad playing record: first counter is set, and the playing advertisements postposition is zero, non-advertisement video of every broadcast, and first counter adds one; Second counter is set, and the non-advertisement video between per two advertisement videos is regarded as one group, and second counter records play the group number of non-advertisement video.Second two advertisement video midfeathers are set non-advertisement video number be N, said advertisement module breaks for commercialsy after first counter records value is N.The 3rd ad playing is recorded as ad playing virtual events or the ad playing duration that STB reports.
The present technology of intercutting, the content of ad playing also depends primarily on the layout of front end advertisement content, is a kind of input of active, does not adopt the mode of passive advertisement delivery according to the demand of terminal client.In addition on the one hand; Can only deliver advertisement according to the advertising message that electronic program guides (EPG) provides, because electronic program guides is primarily aimed in live, be not distinguish live and type program request like this; It is live to cause this advertisement to be directed to; And can not be directed to demand mode, if the user is under the live-mode all the time in this case, advertisement can't be thrown in.
Summary of the invention
The present invention provides a kind of intelligent advertisement inserting method, it is characterized in that, said method comprises the steps:
1) STB sends to the log information of user's program request or live video on the advertisement cloud platform;
2) advertisement cloud platform is analyzed the log information of said video, obtains said user's hobby or age-sex;
3) advertisement cloud platform and said STB media player carry out alternately, judge whether said user is demand mode or live-mode;
4) advertisement cloud platform screens and priority arrangement the advertisement that will throw in, with arranging the electronic program guides that good ad playing duration and time point generate advertisement insertion;
5) advertisement cloud platform sends to said STB with the electronic program guides of said advertisement insertion;
6) said STB carries out ad playing according to the electronic program guides of the said advertisement insertion that receives.
Preferably; Step 2) described log information analysis to said video comprises type and the broadcasting time of advertisement cloud platform according to the video-frequency playing content in the said log information; Advertisement cloud platform match query database obtains said user's hobby or age-sex.
Preferably, the described live-mode of step 3) adopts the HLS agreement, and described demand mode adopts http protocol, according to the call back function mode that corresponding host-host protocol adopts, distinguishes said user's demand mode or live-mode.
Preferably, if the user is said demand mode, advertisement cloud platform is marked according to the duration of the video frequency program of playing, new and old and user and is confirmed the ad playing time point that intercuts.
Preferably, if the user is said live-mode, the play time of the advertisement that advertisement cloud platform is confirmed according to the time spot section in the said programme televised live stream to intercut.
Preferably, the described STB of step 6) carries out ad playing according to the electronic program guides of the said advertisement insertion that receives and comprises the steps:
A) said STB obtains the local reproduction time of correcting;
B) when arriving the time spot, stop to play local video, note the position that said local video is play simultaneously;
C) said STB and content distributing network carry out alternately, obtain the address that respective advertisement is play;
D) download corresponding ad data through the download module of said STB;
E) ad data with said download is transferred to media player, starts timer simultaneously, wait said ad playing to finish after, the position of playing according to the said local video of precedence record is again recovered said local video and is play.
The present invention also provides a kind of intelligent advertisement cut system of using aforesaid intelligent advertisement inserting method; It is characterized in that; Said intelligent advertisement cut system comprises advertisement cloud platform, STB and Advertisement Server; Wherein, said advertisement cloud platform and said STB pass through transmitted data on network; Said Advertisement Server and said STB pass through transmitted data on network; Said STB comprises media player.
Compared with prior art, the present invention is because adopted the mode of targeted ads, and advertisement delivery has increased advertising effect and validity targetedly; Secondly,, increased the time of advertisement, had very big help to further increasing economic efficiency because in the process of request program, added advertisement.
Description of drawings
In order to make the present invention be convenient to understand, combine accompanying drawing to describe specific embodiment of the present invention now.
Fig. 1 shows the realization block diagram of a preferred embodiment of the present invention.
Fig. 2 shows the schematic flow sheet of a preferred embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing with preferred embodiment the present invention is described in further detail.Corresponding relation between instantiation illustration as follows among constitutive requirements and the embodiment in the claim.The intention of the description here is to confirm to have described in an embodiment the instantiation that is used for being supported in the theme of stating in the claim, owing to described instance in an embodiment, does not mean that this instantiation do not represent constitutive requirements.On the contrary, even comprised the element characteristic of instantiation, do not mean that this instantiation do not represent any other constitutive requirements as corresponding constitutive requirements at this yet.
In addition, the description does not here mean that corresponding to all themes of the instantiation of stating among the embodiment and all in claim, has quoted.In other words, this entity is not denied in the description here, the instantiation that promptly corresponding embodiment comprises, but be not included in its any one claim, that is and, correction that can be afterwards is by division and application or the entity that possibly invent that increases.
Should be noted in the discussion above that " system " means the processing that is made up of two or more equipment at this.
Obviously, user terminal can be made up of personal computer.In addition, said user terminal can also be by cell phone for example, any other PDA (personal digital assistant) instrument, AV (audio frequency and video) device, such as the CE formations such as (consumer-elcetronics devicess) of home electric (household electricity gasification) equipment.
" network " means the mechanism that has connected two equipment at least, and therein, an information can send to another equipment from an equipment.The equipment of setting up communication via network can be separated from one another, also can be the internal module that constitutes a machine.
" communication " can be represented radio communication and wire communication.Yet, can also be communicating by letter of hybrid wireless and wire communication, more specifically, take radio communication at certain section and take the communication of wire communication at another section.Equally, it also can be such communication: is wired from an equipment to the communication of another equipment, and rightabout communication is wireless.
Fig. 1 shows the realization block diagram of a preferred embodiment of the present invention.Fig. 2 shows the schematic flow sheet of a preferred embodiment of the present invention.A preferred embodiment of the present invention is:
At first, the STB advertisement module sends to the log information of user's displaying video on the advertisement cloud platform.Said advertisement cloud platform is accustomed to analyzing with watching to the video content in the log information of said video, draws the corresponding consumer taste of log information of said video.For example; The said program request that said advertisement cloud platform receives or the log information of live video; According to information such as the type of the video-frequency playing content in the log information and broadcasting times, the matching database on said advertisement cloud platform inquiry backstage is judged the roughly age and the hobby of respective user.
Then, the media player of advertisement cloud platform and STB carries out alternately, and the play mode of judges is according to the definite play time that breaks for commercialsy of play mode.Play mode comprises live-mode and demand mode; Under normal conditions, live-mode adopts the HLS agreement, and demand mode adopts http protocol; Adopt corresponding different call back function mode according to different transport protocols, can distinguish program request or live-mode thus.
If demand mode, advertisement cloud platform is confirmed the ad playing time point that intercuts according to information such as the duration of the video frequency program of playing, new and old and user's scorings; If live-mode, advertisement cloud platform is confirmed the time spot section in the original programme televised live stream earlier, thus the play time of the advertisement of confirming to intercut.
Advertisement cloud platform screens and priority arrangement the advertisement that will throw in according to the play time of play mode and advertisement.With arranging the good ad playing duration and the electronic program guides of reproduction time dot generation advertisement insertion, and said electronic program guides is sent to said STB.
At last, said STB end carries out ad playing according to the electronic program guides of the said advertisement that receives.
Obtain the local reproduction time of correcting.When arriving the time spot, stop to play local video earlier, note the position that local video is play simultaneously.Said STB and content distributing network, promptly Advertisement Server carries out mutual; Obtain the address that respective advertisement is play,, start timer simultaneously through ad data is downloaded and being transferred to media player of said STB; After said ad playing end; According to the local video play position of precedence record, recover local and play again, realize advertisement putting targetedly.
Above-mentioned detailed description has been illustrated the various embodiment of system and/or process through embodiment and/or sketch map.With regard to these sketch mapes and/or comprise with regard to one or more functions and/or the operation; It will be understood by those skilled in the art that among these sketch mapes or the embodiment each function and/or operation all can by various hardware, software, firmware or in fact its combination in any come individually and/or jointly realize.
Should be appreciated that method described herein can combined with hardware or software, or combine both combinations to realize in due course.Therefore; Method of the present invention; Can adopt the form that is included in such as the program code in the tangible mediums such as floppy disk, CD-ROM, hard disk drive or any other machinable medium (that is, instruction), wherein; When program code under situation about carrying out on the programmable calculator, computing equipment generally includes processor, readable storage medium (comprising volatile memory and/or memory element), at least one input equipment and at least one output equipment of this processor.One or more programs can be for example, and through using API, reusable control waits realizes or utilize the process that combines the present invention to describe.Such program preferably realizes with high level procedural or Object-Oriented Programming Language, to communicate by letter with computer system.Yet if desired, this program can realize with assembler language or machine language.In any situation, language can be compiler language or interpretative code, and realizes combining with hardware.
Need to prove that the category of the scheme of intelligent advertisement cut system of the present invention and intelligent advertisement inserting method includes but not limited to the combination in any between the each part mentioned above.
Although illustrate and described the present invention with reference to its preferred embodiment particularly, those skilled in the art will appreciate that the various changes on the form of to make and the details and do not break away from the scope of the present invention described in the appended claims.More than combine specific embodiment of the present invention to describe in detail, but be not to be limitation of the present invention.Every foundation technical spirit of the present invention all still belongs to the scope of technical scheme of the present invention to any simple modification that above embodiment did.
Claims (7)
1. the intelligent advertisement inserting method is characterized in that, said method comprises the steps:
STB sends to the log information of user's displaying video on the advertisement cloud platform;
Advertisement cloud platform is analyzed the log information of said video, obtains said user's hobby and/or age-sex;
Advertisement cloud platform and said STB media player carry out judging said user's play mode alternately, confirm the play time that breaks for commercialsy according to said play mode;
Advertisement cloud platform screens and priority arrangement the advertisement that will throw in according to said play mode and said play time, according to the playing duration of advertisement and the electronic program guides of said reproduction time dot generation advertisement insertion;
Advertisement cloud platform sends to said STB with the electronic program guides of said advertisement insertion;
Said STB carries out ad playing according to the electronic program guides of the said advertisement insertion that receives.
2. intelligent advertisement inserting method as claimed in claim 1; It is characterized in that; Step 2) described log information analysis to said video comprises type and the broadcasting time of advertisement cloud platform according to the video-frequency playing content in the said log information; Advertisement cloud platform match query database obtains said user's hobby or age-sex.
3. intelligent advertisement inserting method as claimed in claim 1; It is characterized in that; The described live-mode of step 3) adopts the HLS agreement; Described demand mode adopts http protocol, according to the call back function mode that corresponding host-host protocol adopts, distinguishes said user's demand mode or live-mode.
4. an intelligent advertisement inserting method as claimed in claim 1 is characterized in that, if the user is said demand mode, advertisement cloud platform is marked according to the duration of the video frequency program of playing, new and old and user and confirmed the ad playing time point that intercuts.
5. an intelligent advertisement inserting method as claimed in claim 1 is characterized in that, if the user is said live-mode, and the play time of the advertisement that advertisement cloud platform is confirmed according to the time spot section in the said programme televised live stream to intercut.
6. an intelligent advertisement inserting method as claimed in claim 1 is characterized in that, the described STB of step 6) carries out ad playing according to the electronic program guides of the said advertisement insertion that receives and comprises the steps:
A) said STB obtains the local reproduction time of correcting;
B) when arriving the time spot, stop to play local video, note the position that said local video is play simultaneously;
C) said STB and content distributing network carry out alternately, obtain the address that respective advertisement is play;
D) download corresponding ad data through the download module of said STB;
E) ad data with said download is transferred to media player, starts timer simultaneously, wait said ad playing to finish after, the position of playing according to the said local video of precedence record is again recovered said local video and is play.
7. an intelligent advertisement cut system of using intelligent advertisement inserting method as claimed in claim 1 is characterized in that said intelligent advertisement cut system comprises advertisement cloud platform, STB and Advertisement Server, wherein,
Said advertisement cloud platform and said STB pass through transmitted data on network;
Said Advertisement Server and said STB pass through transmitted data on network;
Said STB comprises media player.
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| CN201210370557.5A CN102843589B (en) | 2012-09-29 | 2012-09-29 | Intelligent advertisement cut system and intelligent advertisement inserting method |
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| CN201210370557.5A CN102843589B (en) | 2012-09-29 | 2012-09-29 | Intelligent advertisement cut system and intelligent advertisement inserting method |
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| CN102843589A true CN102843589A (en) | 2012-12-26 |
| CN102843589B CN102843589B (en) | 2016-08-03 |
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| CN103518201A (en) * | 2013-03-26 | 2014-01-15 | 华为技术有限公司 | Advertisement carousel method and device and system for advertisement carousel |
| CN103533438A (en) * | 2013-03-19 | 2014-01-22 | Tcl集团股份有限公司 | Clothing push method and system based on intelligent television |
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN103702183A (en) * | 2013-12-06 | 2014-04-02 | 乐视网信息技术（北京）股份有限公司 | Video regulating method and device |
| CN104135678A (en) * | 2014-08-13 | 2014-11-05 | 浪潮软件集团有限公司 | Method for realizing video advertisement putting in video on demand based on HLS protocol |
| CN104185041A (en) * | 2014-04-24 | 2014-12-03 | 朱定局 | Video interaction advertisement automatic generation method and system |
| CN104811748A (en) * | 2014-01-23 | 2015-07-29 | 腾讯科技（北京）有限公司 | Control method, control device and control system for playing video clip |
| CN105611339A (en) * | 2015-12-29 | 2016-05-25 | 北京金山安全软件有限公司 | Advertisement insertion method and device and electronic equipment |
| CN105897852A (en) * | 2015-12-29 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement downloading method, client and server |
| CN105898392A (en) * | 2015-11-24 | 2016-08-24 | 乐视云计算有限公司 | Online live video player and method |
| CN105915968A (en) * | 2016-06-14 | 2016-08-31 | 浪潮软件集团有限公司 | Method, device and system for inserting advertisement |
| CN106537901A (en) * | 2014-03-26 | 2017-03-22 | 马克·W·帕布利科弗 | Computerized method and system for providing customized entertainment content |
| CN106851353A (en) * | 2017-04-11 | 2017-06-13 | 苏州麦汇互娱网络科技有限公司 | Advertisement broadcast method and device |
| CN107222786A (en) * | 2016-07-12 | 2017-09-29 | 壹世通Led有限公司 | Media control method and system |
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| CN112418923A (en) * | 2020-11-16 | 2021-02-26 | 深圳市客恋宝科技有限公司 | Advertisement putting method, system and readable storage medium |
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Cited By (26)
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| CN103533438A (en) * | 2013-03-19 | 2014-01-22 | Tcl集团股份有限公司 | Clothing push method and system based on intelligent television |
| CN103518201A (en) * | 2013-03-26 | 2014-01-15 | 华为技术有限公司 | Advertisement carousel method and device and system for advertisement carousel |
| US10546326B2 (en) | 2013-09-26 | 2020-01-28 | Mark W. Publicover | Providing targeted content based on a user's preferences |
| US11687976B2 (en) | 2013-09-26 | 2023-06-27 | Mark W. Publicover | Computerized method and system for providing customized entertainment content |
| US11127048B2 (en) | 2013-09-26 | 2021-09-21 | Mark W. Publicover | Computerized method and system for providing customized entertainment content |
| US10580043B2 (en) | 2013-09-26 | 2020-03-03 | Mark W. Publicover | Computerized method and system for providing customized entertainment content |
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN103702183A (en) * | 2013-12-06 | 2014-04-02 | 乐视网信息技术（北京）股份有限公司 | Video regulating method and device |
| CN104811748A (en) * | 2014-01-23 | 2015-07-29 | 腾讯科技（北京）有限公司 | Control method, control device and control system for playing video clip |
| CN104811748B (en) * | 2014-01-23 | 2018-08-03 | 腾讯科技（北京）有限公司 | Play control method, the apparatus and system of video clip |
| CN106537901A (en) * | 2014-03-26 | 2017-03-22 | 马克·W·帕布利科弗 | Computerized method and system for providing customized entertainment content |
| CN104185041A (en) * | 2014-04-24 | 2014-12-03 | 朱定局 | Video interaction advertisement automatic generation method and system |
| CN104185041B (en) * | 2014-04-24 | 2018-05-11 | 大国创新智能科技(东莞)有限公司 | The automatic generation method and system of video interactive advertisement |
| CN104135678A (en) * | 2014-08-13 | 2014-11-05 | 浪潮软件集团有限公司 | Method for realizing video advertisement putting in video on demand based on HLS protocol |
| CN105898392A (en) * | 2015-11-24 | 2016-08-24 | 乐视云计算有限公司 | Online live video player and method |
| CN105897852A (en) * | 2015-12-29 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement downloading method, client and server |
| CN105611339A (en) * | 2015-12-29 | 2016-05-25 | 北京金山安全软件有限公司 | Advertisement insertion method and device and electronic equipment |
| CN105915968A (en) * | 2016-06-14 | 2016-08-31 | 浪潮软件集团有限公司 | Method, device and system for inserting advertisement |
| CN107222786A (en) * | 2016-07-12 | 2017-09-29 | 壹世通Led有限公司 | Media control method and system |
| CN110476435A (en) * | 2017-02-06 | 2019-11-19 | 脸谱公司 | The commercial break of live video |
| US11030660B2 (en) | 2017-02-06 | 2021-06-08 | Facebook, Inc. | Commercial breaks for live videos |
| CN110476435B (en) * | 2017-02-06 | 2021-10-26 | 脸谱公司 | Commercial breaks for live video |
| US11481816B2 (en) | 2017-02-06 | 2022-10-25 | Meta Platforms, Inc. | Indications for sponsored content items within media items |
| CN106851353A (en) * | 2017-04-11 | 2017-06-13 | 苏州麦汇互娱网络科技有限公司 | Advertisement broadcast method and device |
| CN112418923A (en) * | 2020-11-16 | 2021-02-26 | 深圳市客恋宝科技有限公司 | Advertisement putting method, system and readable storage medium |
| CN112418923B (en) * | 2020-11-16 | 2024-05-14 | 深圳市客恋宝科技有限公司 | Advertisement putting method, system and readable storage medium |
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