CN101080017B - A playing system and method of additional programs - Google Patents

A playing system and method of additional programs Download PDF

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Publication number
CN101080017B
CN101080017B CN 200710073283 CN200710073283A CN101080017B CN 101080017 B CN101080017 B CN 101080017B CN 200710073283 CN200710073283 CN 200710073283 CN 200710073283 A CN200710073283 A CN 200710073283A CN 101080017 B CN101080017 B CN 101080017B
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China
Prior art keywords
additional program
data
play
program data
additional
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CN 200710073283
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Chinese (zh)
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CN101080017A (en
Inventor
彭建波
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN 200710073283 priority Critical patent/CN101080017B/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

This invention discloses a play system of attached programs including a server putting out primary program data and a client end playing the data, in which, the server includes: an attached program management unit used in issuing attached program play instructions to the client end, a storage unit used in storing attached program data, said client end includes: an attached program play unit used in getting program data from the storage unit according to the play instruction and playing them. This invention also discloses a play method, which realizes independent play of primary programs and attached programs since attached program data do not join in coding/decoding of primary programs.

Description

A kind of play system of attached programs and method
Technical field
The present invention relates to the stream media technology field, more particularly, relate to a kind of play system of attached programs and method.
Background technology
Stream media technology is a kind of online play-back technology of rising in recent years, just plays while downloading, and player is play when downloading multimedia file.Player is provided with buffering area in the internal memory of client, be generally several Mbytes, and player reaches at buffering area and begins decoding after the data volume of setting and play.This process usually needs a few times in second, and has downloaded broadcast and compares greatly and saved the stand-by period.Because client is not preserved multimedia file in playing process, this technology has also been saved the memory space of client.
Because stream media technology down can make client enjoy the continuously audio program and the video frequency program of higher quality at lower bandwidth (for example 14.4Kbps), therefore be widely used in the information service field of the Internets such as internet multimedia news briefing, online live, the web advertisement, network video advertisement, ecommerce, video request program, long-distance education, network radio station, real-time video meeting.Typical stream media technology is used live, the Web TV (IP-TV) that mainly contains video, audio frequency etc., as the Olympic Games live on line, and Spring Festival Party, interview of famous person or the like.
During existing Streaming Media was used, at the issue source end, additional program (for example advertisement) passed to client with main program (for example Web TV) coding back by the Internet usually, and client decoding back additional program is play with main program.
In addition, the another kind of mode of playing additional program in Streaming Media is used is: in issue source time-out main program data flow, and begin to play the additional program data flow, after the additional program data flow plays, continue the broadcast of main program again.
Yet, the mode underaction that above-mentioned additional program is play, main program and additional program bundle, and can not arbitrarily change.And because encoding and decoding are operated in issue source and finish, efficient is lower, influences watching of main program.
Summary of the invention
The technical problem to be solved in the present invention is, at above-mentioned additional program broadcast mode underaction, influence the main program playback problem, provides a kind of play system of attached programs and method.
The technical scheme that the present invention solves the problems of the technologies described above is, a kind of play system of attached programs is provided, comprise the server of issue main program data and the client of the described main program data of broadcast, the main program data of described client in its buffering area begin the decoding broadcast after reaching the setting data amount, and described server comprises:
The additional program administrative unit is used for to client issue additional program play instruction, and described additional program play instruction comprises additional program sign and additional program display area size;
The additional program memory cell is used to store the additional program data;
Described client comprises:
The additional program broadcast unit is used for obtaining the additional program data and play the additional program data according to the additional program display area size of described additional program play instruction in broadcast main program data from the additional program memory cell according to the additional program play instruction.
In a kind of play system of attached programs of the present invention, each additional program in the additional program memory cell has an additional program sign, the play instruction of described additional program administrative unit issue comprises the additional program sign, and described additional program broadcast unit further comprises:
Control unit is used to resolve play instruction, and obtains and the corresponding additional program data of additional program sign from the additional program memory cell;
Display unit is used to generate the viewing area, and plays the additional program data that described control unit obtains in described viewing area.
In a kind of play system of attached programs of the present invention, described additional program data are video or static image data, and the viewing area that described display unit generates is outside the viewing area of main program.
In a kind of play system of attached programs of the present invention, described additional program data are lteral data, and the viewing area that described display unit generates is outside the main program viewing area or be superimposed upon on the main program viewing area.
The present invention also provides a kind of additional program player method, be used for the additional program data outside client terminal playing server main program data,, the main program data of described client in its buffering area begin the decoding broadcast after reaching the setting data amount, may further comprise the steps:
(a) server issue additional program play instruction, described additional program play instruction comprises additional program sign and additional program display area size;
(b) client is obtained described play instruction via network, and obtains the additional program data according to described play instruction from server;
(c) client is play the additional program data according to the additional program display area size in the described additional program play instruction when playing the main program data.
In a kind of additional program player method of the present invention, the play instruction of server issue comprises the additional program sign in the described step (a), and described step (b) further comprises:
(b1) client receives play instruction, and resolves play instruction and obtain the additional program sign;
(b2) obtain and the corresponding additional program data of described additional program sign from server.
In a kind of additional program player method of the present invention, described additional program data are video or static image data, and client is play the additional program data outside the viewing area of main program data in described step (c).
In a kind of additional program player method of the present invention, described additional program data are lteral data, and client is being play the additional program data outside the viewing area of main program data or on the main program viewing area in described step (c).
A kind of play system of attached programs of the present invention and method, by independent transmission and broadcast additional program data, made things convenient for control such as additional program data playback such as advertisements, described additional program data do not participate in the encoding and decoding of main program data, thus realize the independent play-out of main program data and additional program data.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the structural representation of a kind of play system of attached programs embodiment of the present invention;
Fig. 2 is the structural representation of additional program broadcast unit among Fig. 1;
Fig. 3 is the flow chart of a kind of additional program player method of the present invention embodiment.
Embodiment
The present invention is separated additional program data and main program data, to transmission and the broadcast separately of additional program data, thereby plays the additional program data when playing the main program data.
As shown in Figure 1, in the embodiment of a kind of play system of attached programs of the present invention, comprise server 11 and client 12, wherein client 12 is connected to server 11 by network.In the present embodiment, network can be the Internet, local area network (LAN) or wireless network etc., and a plurality of client 12 can be connected to same server 11.
Server 11 includes main program maintenance unit 113, additional program memory cell 112 and additional program administrative unit 111, and client 12 includes additional program broadcast unit 121 and main program broadcast unit 122.Wherein:
Main program maintenance unit 113 is used for storage and issue main program data.122 of main program broadcast units are used for obtaining the main program data and playing from main program maintenance unit 113.In the present embodiment, because the main program data volume is relatively large, before main program broadcast unit 122 transmits the main program data, earlier the main program data are encoded at main program maintenance unit 113; Main program broadcast unit 122 receives the broadcast of decoding after the main program data behind the coding.Above-mentioned main program data comprise video data (for example net cast, Web TV etc.), main program maintenance unit 113 and main program broadcast unit 122 realizes that the operation that main programs play is identical with existing streaming media playing mode: main program broadcast unit 122 at first will download to the buffering area in the internal memory from the data of server 11, and begin the decoding broadcast reach the data volume of setting at buffering area after.
Additional program administrative unit 111 is used for to client 12 issue additional program play instructions, and additional program memory cell 112 is used to store the additional program data.In the present embodiment, each additional program data of storage have an additional program sign in the above-mentioned additional program memory cell 112; And the play instruction of additional program administrative unit 111 issue comprises that additional program sign and other play attribute, for example additional program display area size etc.
In the present embodiment, the additional program data of storage can be video ads, still image advertisement, copy or notification message etc. in the additional program memory cell 112, each video ads, still image advertisement or copy have a unique additional program sign, the operator of server 11 ends can comprise the play instruction of arbitrary additional program sign to client 12 issues by additional program administrative unit 111, thereby realizes the broadcast of advertisement in client 12.When needs change the advertisement of client 12 broadcasts, only need change additional program sign to get final product.
Additional program broadcast unit 121 is used for obtaining the additional program data according to the additional program play instruction from additional program memory cell 112 and plays.In the present embodiment, additional program broadcast unit 121 further comprises control unit 123 and display unit 124, as shown in Figure 2.Equally, additional program broadcast unit 121 is also play the additional program data in the Streaming Media mode: promptly at first the additional program data are downloaded to the buffering area in the internal memory, and reach the data volume of setting at buffering area after, play this additional program data.
Control unit 123 is used to resolve the play instruction from additional program administrative unit 111, and obtains from additional program memory cell 112 and the corresponding additional program data of additional program sign.
Display unit 124 is used to generate the viewing area, and the additional program data of obtaining in viewing area playing control unit 123.Display unit 124 is play the additional program data when main program broadcast unit 122 is play the main program data.
In the present embodiment, when the additional program data were video ads or still image advertisement, the viewing area that display unit 124 generates was outside the viewing area of main program broadcast unit 122; When the additional program data were copy or notification message, the viewing area that display unit 124 generates was outside the viewing area of main program broadcast unit 122 or be superimposed upon on the viewing area of main program broadcast unit 122.
As shown in Figure 3, it is the schematic diagram of a kind of additional program player method of the present invention embodiment, method of the present invention is used for the additional program data outside client 12 Play Servers 11 main program data, wherein, the additional program data can be video ads, still image advertisement, copy or notification message etc., and the main program data can be network TV program, Video Interview etc.
Method of the present invention specifically may further comprise the steps:
Step S31: server 11 issue additional program play instructions.In the present embodiment, the additional program storage is in server 11, and each additional program has an additional program sign.The play instruction of server 11 issues comprises additional program sign and some other play parameter, the position of viewing area, size etc. when for example playing.
Step S32: client 12 is obtained play instruction from server 11 via network, and obtains the additional program data according to this play instruction from server 11.In the present embodiment, client 12 is resolved this play instruction after receiving play instruction from server 11, to obtain additional program sign and other play parameter; Obtain and the corresponding additional program data of above-mentioned additional program sign from server 11 then.
Step S33: client 12 is play the additional program data of obtaining among the step S32 according to play parameter.In the present embodiment, client 12 at first generates the viewing area, to play this additional program data in this viewing area.When the additional program data were video or static image data, client 12 was play the additional program data outside the viewing area of main program data; When the additional program data were lteral data, client 12 was being play the additional program data outside the viewing area of main program data or on the main program viewing area.
In the present embodiment, client 12 is play the additional program data when playing the main program data.
In said system and the method,, thereby can not influence the quality of main program data playback because the additional program data do not participate in the encoding and decoding of main program data.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.

Claims (8)

1. play system of attached programs, comprise the server of issue main program data and the client of the described main program data of broadcast, the main program data of described client in its buffering area begin the decoding broadcast after reaching the setting data amount, it is characterized in that described server comprises:
The additional program administrative unit is used for to client issue additional program play instruction, and described additional program play instruction comprises additional program sign and additional program display area size;
The additional program memory cell is used to store the additional program data;
Described client comprises:
The additional program broadcast unit is used for obtaining the additional program data and play the additional program data according to the additional program display area size of described additional program play instruction in broadcast main program data from the additional program memory cell according to the additional program play instruction.
2. a kind of play system of attached programs according to claim 1, it is characterized in that, each additional program in the additional program memory cell has an additional program sign, the play instruction of described additional program administrative unit issue comprises the additional program sign, and described additional program broadcast unit further comprises:
Control unit is used to resolve play instruction, and obtains and the corresponding additional program data of additional program sign from the additional program memory cell;
Display unit is used to generate the viewing area, and plays the additional program data that described control unit obtains in described viewing area.
3. a kind of play system of attached programs according to claim 2 is characterized in that, described additional program data are video or static image data, and the viewing area that described display unit generates is outside the viewing area of main program.
4. a kind of play system of attached programs according to claim 3 is characterized in that, described additional program data are lteral data, and the viewing area that described display unit generates is outside the main program viewing area or be superimposed upon on the main program viewing area.
5. additional program player method, be used for the additional program data outside client terminal playing server main program data, the main program data of described client in its buffering area begin the decoding broadcast after reaching the setting data amount, it is characterized in that, may further comprise the steps:
(a) server issue additional program play instruction, described additional program play instruction comprises additional program sign and additional program display area size;
(b) client is obtained described play instruction via network, and obtains the additional program data according to described play instruction from server;
(c) client is play the additional program data according to the additional program display area size in the described additional program play instruction when playing the main program data.
6. a kind of additional program player method according to claim 5 is characterized in that, the play instruction of server issue comprises the additional program sign in the described step (a), and described step (b) further comprises:
(b1) client receives play instruction, and resolves play instruction and obtain the additional program sign;
(b2) obtain and the corresponding additional program data of described additional program sign from server.
7. a kind of additional program player method according to claim 5 is characterized in that described additional program data are video or static image data, and client is play the additional program data outside the viewing area of main program data in described step (c).
8. a kind of additional program player method according to claim 5, it is characterized in that, described additional program data are lteral data, and client is being play the additional program data outside the viewing area of main program data or on the main program viewing area in described step (c).
CN 200710073283 2007-02-07 2007-02-07 A playing system and method of additional programs Active CN101080017B (en)

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CN 200710073283 CN101080017B (en) 2007-02-07 2007-02-07 A playing system and method of additional programs

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CN 200710073283 CN101080017B (en) 2007-02-07 2007-02-07 A playing system and method of additional programs
PCT/CN2008/070090 WO2008095425A1 (en) 2007-02-07 2008-01-11 An additional program displaying system, a method and an apparatus

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CN101080017B (en) * 2007-02-07 2010-06-09 腾讯科技(深圳)有限公司 A playing system and method of additional programs
CN102843583A (en) * 2012-08-10 2012-12-26 Tcl集团股份有限公司 Display method, media play system and media play terminal of advertisements
CN104703014B (en) * 2013-12-10 2018-02-02 腾讯科技(北京)有限公司 A kind of video broadcasting method, device and system
CN104883625B (en) 2015-06-12 2018-03-09 腾讯科技(北京)有限公司 Information displaying method, terminal device, server and system

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CN1540919A (en) * 2003-04-26 2004-10-27 华为技术有限公司 Method for realizing individualized advertsing managed by stream media

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JP2003244677A (en) * 2002-02-13 2003-08-29 Red Rice Medium Inc Moving picture distribution and reproduction control system and computer program for moving picture distribution and reproduction control
JP2003284041A (en) * 2002-03-20 2003-10-03 Ntt Data Corp Program delivering system, advertisement delivering apparatus, viewer terminal and advertisement delivering program, program reproducing program and method for delivering program
KR100727063B1 (en) * 2005-02-25 2007-06-12 주식회사 케이티프리텔 Method for displaying independent advertisements during broadcasting service and user terminal performing the method
CN101080017B (en) * 2007-02-07 2010-06-09 腾讯科技(深圳)有限公司 A playing system and method of additional programs

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CN1540919A (en) * 2003-04-26 2004-10-27 华为技术有限公司 Method for realizing individualized advertsing managed by stream media

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