CN108564412A - A kind of advertisement placement method - Google Patents
A kind of advertisement placement method Download PDFInfo
- Publication number
- CN108564412A CN108564412A CN201810357504.7A CN201810357504A CN108564412A CN 108564412 A CN108564412 A CN 108564412A CN 201810357504 A CN201810357504 A CN 201810357504A CN 108564412 A CN108564412 A CN 108564412A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- launching platform
- advertisement putting
- putting person
- person
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
A kind of advertisement placement method, including：Step 1, advertisement putting person pays advertisement putting expense in advance on advertisement launching platform；Step 2, advertisement putting person is in advertisement launching platform promulgating advertisement；Step 3, user retrieves according to oneself hobby or demand, and receives the advertisement of advertisement putting person dispensing；Step 4, user opens the advertisement that receives, after effective reading, obtains the part advertisement putting expense of advertisement putting person；Step 5, the remaining advertisement putting expense for not giving user is returned to advertisement putting person by advertisement launching platform.Method using the present invention not only can provide the advertisement for conveniently also allowing user conveniently to see that oneself is wanted to launch advertizer, and obtain economic well-being of workers and staff in viewing, launch range and receive crowd all very precisely.The present invention can save a large amount of advertising expenditure, can not only effectively save the advertising cost of advertisement putting person, and the people that especially will not be not desired to receive to recipient makes troubles.
Description
Technical field
The present invention relates to advertisements to launch technical field, and in particular to a kind of completely new advertisement placement method.
Background technology
It is the epoch of smart mobile phone now, and modern society has too many manufacturer to need effectively to launch advertisement, user also wants to select
The goods and services advertisement for seeing that oneself is concerned about is selected, and does not want that the advertisement unrelated with self-demand is allowed to bother.
But it is all wanton and indiscriminate bombing formula that pattern is launched in now many advertisements, can not accurately meet user to reading advertisements
Demand, can also allow user because unwanted advertisement feel put about.
Invention content
It is an object of the present invention to solve the deficiency of the existing technology and provide a kind of advertisement placement methods.
The purpose of the present invention is what is be achieved through the following technical solutions：
A kind of advertisement placement method, including：
Step 1, advertisement putting person pays advertisement putting expense in advance on advertisement launching platform；
Step 2, advertisement putting person is in advertisement launching platform promulgating advertisement；
Step 3, user retrieves according to oneself hobby or demand, and receives the advertisement of advertisement putting person dispensing；
Step 4, user opens the advertisement that receives, after effective reading, obtains the part advertisement putting expense of advertisement putting person；
Step 5, the remaining advertisement putting expense for not giving user is returned to advertisement putting person by advertisement launching platform.
Further, in the step 1, further include：The advertisement putting person is pre-selected advertisement fixed condition, and with institute
State advertisement launching platform sign advertisement launch the time limit, the advertisement fixed condition include advertisement launch time, the frequency, region.
Further, in the step 1, further include：The advertisement launching platform is pre-selected according to advertisement putting person
Advertisement fixed condition, pre- calculating advertisement putting person answer prepaid advertisement putting expense.
Further, in the step 2, further include：The advertisement that the advertisement launching platform is selected according to advertisement putting person
Fixed condition launches advertisement.
Further, the step 5 specifically includes：After the time limit is launched in advertisement, advertisement launching platform is according to effective reading
Gauge calculates the total cost that advertisement launching platform should be collected, and remaining advertisement putting expense is returned to advertisement putting person.
Further, in the step 2, the advertisement includes the types such as picture and text, voice, small video, micro- film.
In conclusion by adopting the above-described technical solution, compared with prior art, the present invention having the advantage that：
Method using the present invention can not only provide conveniently to launch advertizer, user is also allowed conveniently to see what oneself was wanted
Advertisement, and obtain economic well-being of workers and staff in viewing, launch range and receive crowd all very precisely.Simultaneously, additionally it is possible to allow each use
Family easily becomes advertisement putting person.The present invention can save a large amount of advertising expenditure, can not only effectively save advertisement putting person
Advertising cost, and will not to recipient especially be not desired to receive people make troubles, so very adapt to modern society hair
Exhibition demand.
Specific implementation mode
The specific implementation mode of the present invention is further described in detail below.
The advertisement placement method of the present invention, at least includes the following steps：
Step 1, advertisement putting person selects advertisement to throw on advertisement launching platform in advance before advertisement launching platform promulgating advertisement
Put condition, and sign advertisement with advertisement launching platform and launch the time limit, advertisement fixed condition include advertisement launch time, the frequency,
Region etc..The advertisement fixed condition that advertisement launching platform is pre-selected according to advertisement putting person, it is pre- to calculate advertisement putting expense.Extensively
Putting person is accused according to the advertisement putting expense of budget, pays advertisement putting expense in advance on advertisement launching platform.
Step 2, advertisement putting person is in advertisement launching platform promulgating advertisement, and advertisement includes picture and text, voice, small video, micro-
The types such as film, mode are flexible；Then advertisement launching platform carries out advertisement according to the advertisement fixed condition that advertisement putting person selects
It launches.
Step 3, user retrieves according to oneself hobby or demand in client, and advertisement launching platform will be according to will be specifically wide
The client for giving user is accused, user receives the advertisement of advertisement putting person dispensing.
Step 4, user opens the advertisement that receives, and after effective reading, expense is launched in the part advertisement for obtaining advertisement putting person
With.
Step 5, after the time limit is launched in advertisement, advertisement launching platform calculates advertisement launching platform according to effective reading gauge
Remaining advertisement putting expense is returned to advertisement putting person by the total cost that should be collected.
The prepaid advertisement putting expense of advertisement putting person=（After each effective reading advertisement launching platform collect the charges+
The expense for the person that is awarded to effective reading after each effective reading）× it is expected in advertisement launching platform offer dispensing range that recipient is total
Number × advertisement impressions.
The total cost that advertisement launching platform should be collected=（After each effective reading advertisement launching platform collect the charges+every time
The expense for the person that is awarded to effective reading after effective reading）× effective reading number.
There are many kinds of the identification methods of effective reading of the present invention, depending on being required with specific reference to advertisement putting person, such as：It is complicated
Advertisement one or several problems can be set users is required to answer, answer it is correct after regard as effective reading；Simple advertisement
It clicks to open or forward and regards as effective reading.
Method using the present invention, user can receive the advertisement prompting sent from advertisement launching platform, certainly by user
Oneself retrieves according to the hobby or demand of oneself, receives relevant advertisement, opens and reads.After user's effective reading advertisement, meeting
The reward of advertisement putting person is obtained to get to part advertisement putting expense.After each effective reading, the advertisement for giving user is launched
The amount of money of expense is determined by advertisement putting person.
Remaining advertisement putting expense is finally returned into advertisement putting person, therefore, method using the present invention, advertisement is launched
Platform only collects few operating charges, can be that advertisement putting person saves advertising expenditure, more allow small business, minuscule-type-enterprise and individual
Client launches advertisement and is possibly realized.
After advertisement putting person need to pay the fees to advertisement launching platform, just there is the permission of releasing advertisements.Advertisement putting person publication
Advertisement has to pass through the audit of advertisement launching platform before dispensing, can just give and launch.
Method using the present invention can not only provide conveniently to launch advertizer, also allow user conveniently to see and oneself think
The advertisement wanted, and obtain economic well-being of workers and staff in viewing, launch range and receive crowd all very precisely.Simultaneously, additionally it is possible to allow every
A user easily becomes advertisement putting person.
The present invention can save a large amount of advertising expenditure, can effectively save the advertising cost of advertisement putting person, and will not give
The people that recipient is especially not desired to receive makes troubles, so very adapting to the growth requirement of modern society.The present invention adapts to
The advertisement of large, medium and small, miniature manufacturer is launched, and can be launched with the cooperation of center advertising department, can also very easily self-service throwing
It puts, ad production and dispensing are very efficient and convenient.
Embodiment described above is merely to illustrate the technological thought and feature of the present invention, in the art its object is to make
Technical staff can understand the content of the present invention and implement it accordingly, cannot only with the present embodiment come limit the present invention patent model
It encloses, i.e., it is all according to same changes or modifications made by disclosed spirit, it still falls in the scope of the claims of the present invention.
Claims (6)
1. a kind of advertisement placement method, which is characterized in that including：
Step 1, advertisement putting person pays advertisement putting expense in advance on advertisement launching platform；
Step 2, advertisement putting person is in advertisement launching platform promulgating advertisement；
Step 3, user retrieves according to oneself hobby or demand, and receives the advertisement of advertisement putting person dispensing；
Step 4, user opens the advertisement that receives, after effective reading, obtains the part advertisement putting expense of advertisement putting person；
Step 5, the remaining advertisement putting expense for not giving user is returned to advertisement putting person by advertisement launching platform.
2. a kind of advertisement placement method according to claim 1, which is characterized in that in the step 1, further include：Institute
It states advertisement putting person and advertisement fixed condition is pre-selected, and sign advertisement with the advertisement launching platform and launch the time limit, it is described wide
Accuse the time, the frequency, region that fixed condition includes advertisement dispensing.
3. a kind of advertisement placement method according to claim 2, which is characterized in that in the step 1, further include：Institute
The advertisement fixed condition that advertisement launching platform is pre-selected according to advertisement putting person is stated, pre- calculating advertisement putting person should pay in advance
Advertisement putting expense.
4. a kind of advertisement placement method according to claim 3, which is characterized in that in the step 2, further include：Institute
It states advertisement launching platform and advertisement is launched according to the advertisement fixed condition that advertisement putting person selects.
5. a kind of advertisement placement method according to claim 4, which is characterized in that the step 5 specifically includes：Advertisement is thrown
After putting the time limit, advertisement launching platform calculates the total cost that advertisement launching platform should be collected according to effective reading gauge, will
Remaining advertisement putting expense returns to advertisement putting person.
6. a kind of advertisement placement method according to claim 1, which is characterized in that in the step 2, the advertisement packet
Include picture and text, voice, small video, micro- film.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810357504.7A CN108564412A (en) | 2018-04-20 | 2018-04-20 | A kind of advertisement placement method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810357504.7A CN108564412A (en) | 2018-04-20 | 2018-04-20 | A kind of advertisement placement method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108564412A true CN108564412A (en) | 2018-09-21 |
Family
ID=63535661
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810357504.7A Pending CN108564412A (en) | 2018-04-20 | 2018-04-20 | A kind of advertisement placement method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108564412A (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050171897A1 (en) * | 2000-08-29 | 2005-08-04 | Forsythe Charles B. | Method and system for selecting and purchasing media advertising |
| CN102163311A (en) * | 2010-10-27 | 2011-08-24 | 李凯 | Advertisement displaying and spreading method applied in internet |
| CN105117939A (en) * | 2015-08-25 | 2015-12-02 | 深圳前海餐台之尚媒体科技有限公司 | Cooperative advertisement delivery system and method |
| CN106339896A (en) * | 2016-08-17 | 2017-01-18 | 罗军 | Advertisement putting method and system |
| CN107657486A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device |
-
2018
- 2018-04-20 CN CN201810357504.7A patent/CN108564412A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050171897A1 (en) * | 2000-08-29 | 2005-08-04 | Forsythe Charles B. | Method and system for selecting and purchasing media advertising |
| CN102163311A (en) * | 2010-10-27 | 2011-08-24 | 李凯 | Advertisement displaying and spreading method applied in internet |
| CN105117939A (en) * | 2015-08-25 | 2015-12-02 | 深圳前海餐台之尚媒体科技有限公司 | Cooperative advertisement delivery system and method |
| CN106339896A (en) * | 2016-08-17 | 2017-01-18 | 罗军 | Advertisement putting method and system |
| CN107657486A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180921 |