JP6516944B1 - Advertising system - Google Patents

Abstract

The present invention provides an advertisement system capable of performing an event such as a stamp rally. An advertisement system includes an advertisement management server 1 managing an event in which a user of a mobile terminal 10 becomes a participant, an information code 4 of an event advertisement 2 is read into the mobile terminal 10, and the mobile terminal 10 advertises When the management server 1 is accessed, the mobile terminal 10 is notified of a privilege for the access. The event advertisement 2 is installed in a predetermined plurality of places, and the information code 4 of the event advertisement 2 includes a place code assigned to each installation place, an advertisement code, and URL information of an advertisement management server. The advertisement management server 1 counts the number of times of access to the advertisement management server during the event holding period, the function of determining benefits for access for each mobile terminal, the function of transmitting information of the determined benefits to the mobile terminal, It has a function to output the aggregation result. [Selected figure] Figure 1

Description

  The present invention relates to an advertisement system using a portable terminal.

  Stamp rally is held as one of the sales promotion methods. In a stamp rally, usually a sales company of goods or services acts as a rally organizer and mounts a stamp and a stamp on a checkpoint, and rally participants go around the checkpoint sequentially and stamp the stamp on a designated stamp, If the stamped stamp is submitted to the rally organizer, the rally organizer will be offered prizes, etc. to the rally participants.

  A stamp rally that uses mounts and stamps in this way is expensive for the rally organizer to install and manage mounts and stamps at check points, and it is necessary for rally participants There is the inconvenience of having to carry the mount. For this reason, a method of performing a stamp rally using a mobile terminal has been proposed.

  For example, rally organizers request mobile phone companies to deliver stamp rally campaign ads that specify stamp rally checkpoints, campaign ads are delivered to mobile phone users, and mobile phone users browse campaign ads There is proposed a method of transmitting to the mobile phone a stamp electronically signed by the mobile phone company with respect to the position information of the base station with which the mobile phone is communicating and the current time when the check point is reached. ).

  In addition to installing a reader / writer capable of non-contact communication at the checkpoint, the user of the portable terminal is instructed to download a specific application to the portable terminal, and the portable terminal to which the application is downloaded is checked There is proposed a method of causing a stamp to be stamped on an application by communication by a reader / writer when a point is reached (Patent Document 2). According to this method, since an advertisement can be attached to an application used in a stamp rally, it is supposed that effective advertisement delivery becomes possible.

JP, 2004-139193, A Japanese Patent Application Publication No. 2007-11520

  However, in the conventional sales promotion method in which the stamp rally is performed using the mobile terminal, it is difficult to confirm the advertising effect by the stamp rally, and the type of advertisement that can be presented to the user of the mobile terminal by performing the stamp rally The number is also limited.

  On the other hand, the present invention can perform events such as stamp rally, can easily confirm the direct advertising effect by the event, and further, the advertiser can present the desired advertisement to the user during the event The challenge is to provide an advertising system that also enables

  As the stamp rally, the present invention defines a predetermined check point to be played by the user of the portable terminal, and performs an event of giving a privilege for reaching the check point. If the user of the portable terminal reaches the ad serving as the check point, and the user can obtain the benefit by accessing the ad management server, the user can receive the rally's The search for ads that will be checkpoints will be proactively pursued by the fun and benefits that the game brings, and the advertising effectiveness will increase, and by aggregating access to the advertisement management server at checkpoints, Confirm the effect of the event of letting the user of the device make a certain advertisement It found that kill, and conceived the present invention.

That is, according to the present invention, the advertisement management server manages an event in which the user of the mobile terminal becomes a participant, and the advertisement management server is registered as an advertisement targeted for the event and displays that the event is targeted (the following , An event target display) and an advertisement having an information code (hereinafter referred to as an event advertisement),
An advertisement system in which an advertisement management server notifies a portable terminal of a privilege for the access in response to an information code of an event advertisement being read into the portable terminal and the portable terminal accesses the advertisement management server.
The event advertisement is placed at a predetermined number of places, and the information code of the event advertisement includes the location code assigned to each installation location, the advertisement code assigned to each event advertisement, and the URL information of the advertisement management server.
The advertisement management server includes the location code and the information on the corresponding installation place, the advertisement code and the information on the advertiser as the advertisement information corresponding to the information on the advertisement date, the information on the advertisement fee, the period of the event, and The ability to store benefits, benefit grant rules,
A function of determining whether the access is valid or invalid when the information code of the event advertisement is read into the portable terminal and the advertisement management server is accessed by the portable terminal;
The function of associating the access with the location code for each mobile terminal and registering the access as a target for grant when it is determined that the access is valid.
A function of determining a benefit for access registered as a benefit grant target for each mobile terminal based on a benefit assignment rule,
A function of transmitting information of the determined benefit to the mobile terminal,
When the advertisement management server is notified of the use of the benefit by the user of the portable terminal, the function for excluding the access relating to the used benefit from the provision of the benefit as an event, and the number of times the advertisement management server is accessed during the event holding period Ability to aggregate by location code of advertisement and output the result of aggregation,
To provide an advertising system.

Furthermore, the present invention is an advertisement method using the above-described advertisement system,
The advertisement manager who operates the advertisement management server
Information of place code and corresponding place of installation, information of advertisement code and information of advertiser as corresponding information of advertisement, information of advertisement date, information of advertisement fee, duration of event, award of event, award rule of award Register in the advertisement management server,
Provided is an advertisement method for reporting to a advertiser an aggregation result of the number of accesses to the advertisement management server for each installation location of event advertisements, which is output from the advertisement management server after notification of the holding of an event, and charging an advertisement fee.

According to the advertisement system of the present invention, the advertisement management server comprises the advertisement management server and the event advertisement, and when the information code possessed by the event advertisement is read into the portable terminal and the advertisement management server is accessed, the advertisement management server validates or invalidates the access. Judging based on the place code, if valid, registers the access as a grant target for the benefit, determines the benefit for access for each mobile terminal according to a predetermined specific grant rule, and determines the information of the benefit Send to mobile terminal.
Therefore, since the user of the portable terminal searches for event advertisements installed at multiple locations in the same way as enjoying a stamp rally, event advertisements provide a greater advertising effect than simply installed advertisements.

  In particular, when an event advertisement is installed in a shop or facility of an advertiser, it is possible to draw customers directly into the shop or facility by the event.

  Furthermore, since the advertisement management server can determine whether the user access is valid or invalid based on the location code, it is possible to count the location of the event advertisement, and the advertiser can easily know the effect of the event.

  In addition, for the advertisement manager who manages the advertisement management server, once the information such as the installation place of the advertisement serving as the event advertisement and the advertiser is registered in the advertisement management server, the theme of the new event is selected from the registered advertisements. It is possible to develop an efficient advertising activity by selecting an advertisement as appropriate, planning an event, proposing it to an advertiser, and performing an event.

FIG. 1 is a schematic block diagram of an advertisement system according to an embodiment. FIG. 2 is a flowchart of an advertising method using the present system.

Hereinafter, the present invention will be specifically described with reference to the drawings.
In this system, for example, a user of a portable terminal is installed at a predetermined number of places, such as a stamp rally where a rally participant takes a check point to get a stamp and obtains a predetermined number of stamps. The advertisement is retrieved to reach the advertisement, and the access is recorded by accessing the advertisement management server, and is used for the implementation of an event that enables obtaining a benefit based on the access.

FIG. 1 is a schematic block diagram of an advertisement system according to an embodiment of the present invention.
The advertisement system includes an advertisement management server 1 managed by an advertisement manager who operates an advertisement business and the like, and an event advertisement 2.

<< Event advertisement >>
The event advertisement 2 is registered in the advertisement management server 1 as an advertisement targeted for an event, and has a display 3 indicating that the event is targeted and an information code 4. The individual advertisement content 5 published in the event advertisement 2 is appropriately determined by the advertiser of the event advertisement 2.

  As the display 3 to the effect of the event, an arbitrary character string, a mark, etc. can be used to make it possible to distinguish the event advertisement 2 and the other advertisements by appearance. This display 3 is appropriately determined by the advertisement manager. In addition, what characters, marks, and the like the display 3 is composed of will be made clear by the notification of the event holding that widely announces the holding of the event.

  The information code 4 includes a place code assigned to each installation place of the event advertisement 2, an advertisement code assigned to each event advertisement, and URL information of the advertisement management server. The information code 4 is issued by the advertisement manager.

  The information code 4 is provided in the event advertisement 2 as a two-dimensional code, an RF tag, etc., and is read by the mobile terminal 10 to enable the mobile terminal 10 to access the advertisement management server 1.

  As a specific aspect of the two-dimensional code, when the event advertisement 2 is made by a signboard, a sticker sheet, a drawing, etc., the two-dimensional code may be displayed in the advertisement display, separately from the advertisement display, The printed matter on which the code is displayed may be attached to the advertisement display. When the event advertisement 2 is displayed by video in digital vision, a two-dimensional code may be displayed on a part of the video during the display time of the advertising video, and the two-dimensional code in the advertisement video is an advertisement. It may be displayed at any time during the display time of the video.

<< Ad Management Server >>
The advertisement management server 1 is configured by one or more computers, and includes a storage function, a communication function, a determination function, an aggregation function, and the like.
<Storage function of advertisement management server>
The storage unit of the advertisement management server 1 stores (a) the location code and the information on the installation place corresponding to it, (b) the advertisement code and the advertisement information corresponding to it, and (c) information related to the event. As the event holding period, the benefits of the event, the provision rule of benefits, etc. are stored, and as necessary, (d) other information is stored.
These are registered in the advertisement management server by the advertisement manager.

Among them, (a) information on the installation place includes the wall of a building on which an event advertisement is posted, the wall of a vending machine, a telephone pole, the address of a fixed installation place such as digital vision, and the like.
Even if the installation place of the event advertisement is one that moves like a train, bus, taxi, etc., the installation place may be specified. In that case, the information on the installation location includes the route name, the operating area, the operating time, the operating company of the operating organization, and the like.

  Also, the location of the event advertisement may be a web site, as long as it can be viewed by ordinary people, and the information on the location can include information such as the URL of the site and the available time.

  The information on the installation location includes the type of business type in which the advertisement can be installed at the advertisement installation location, the information (ID) of the advertisement installation provider, and the advertisement installation location when the advertiser and the advertisement installation location provider are different. Information such as usage fees can also be included.

  In the advertisement system of the present invention, when the installation place of the event advertisement 2 is in the store or facility of the advertiser, the store or facility is preferable because the effect of customer attraction by the event can be directly enjoyed.

  The (b) advertisement information includes (b-1) information of an advertiser, (b-2) information of an advertisement publication date, and (b-3) information of an advertisement fee. The advertisement information preferably includes (b-4) the type of advertisement and the display content of the advertisement.

  Here, (b-1) information on the advertiser can include the advertiser's address, name, advertiser ID, advertiser's URL, advertiser's business type, and the like.

  (b-2) Information on the advertising date can include the publication start date, publication end date, advertisement insertion period, and the like. The advertisement posting date can be determined separately from the event holding period.

(b-3) The advertisement fee information is charged according to the number of accesses to the advertisement management server when the mobile terminal accesses the advertisement management server according to the advertisement insertion basic fee charged to the advertiser and the information code attached to the advertisement. You can include the unit price when you
Also, as described later, when the advertisement management server 1 causes the mobile terminal 10 to transition to the advertiser's home page and the advertisement screen of the advertiser is displayed on the mobile terminal 10, the number of transitions to the home page You may include the charge rate.
Furthermore, on the advertiser's home page, a charge may be made when the user of the mobile terminal 10 completes the application for the product or service of the advertiser, and the charge rate according to the number of applications for the product or service in that case. Etc. may be included.

(b-4) Types of advertisements include billboards, stickers, drawings, digital vision, types of advertising methods such as web, real estate advertisements, job advertisements, product advertisements, service advertisements, music and theater performance advertisements, branding, etc. The type of advertising content of can be included.
In addition, as the display content of the advertisement, a reduced view of the appearance of the advertisement can be included.

  Because advertising content with locality such as real estate advertisement, job advertisement, theater advertisement, tourist attraction information etc. is shown to the people in the area or people who visited the area by sightseeing etc. As types, installation of a signboard on a building, a vending machine, a telephone pole or the like, pasting of a sticker sheet, image display in a digital vision installed at a predetermined place, etc. are preferable.

(c) Event-related information Among event-related information, information on the event holding period may include an event holding start date, an event end date, an event holding period, and the like.
The event holding period may be set to a predetermined number of days every month or every season.

As information on the benefit of an event, for example, when the number of accesses within a predetermined period is divided into ranks, a benefit corresponding to the rank can be defined. In addition, regardless of the number of accesses, a privilege that the portable terminal user can obtain when accessed even once may be defined.
More specifically, gifts of goods or services, discount coupons, specific places where benefits can be obtained, and the like can be mentioned. Note that the advertisement manager may request the advertiser to provide a benefit, or the advertisement manager may allocate a part of the advertisement fee charged to the advertiser for provision of the benefit.

The advertisement manager can appropriately define the awarding rule for benefits. For example, the number of accesses within a predetermined period can be divided into ranks, and benefits can be provided according to the ranks.
The rank may be changed depending on the day of the week and the date even with the same access number.

  When accessed based on the event advertisement 2 of all the installation places, a particularly high rank may be obtained. Depending on the combination of the accessed locations, the benefits may be changed or the rank of the benefits may be changed. For example, when access locations are widely distributed, high benefits can be obtained.

  In addition, regarding the provision rule of the benefit, the order of receiving the event advertisement may be defined, but the present system has the order of receiving the event advertisement from the point of having the user of the portable terminal reach the event advertisement as the main effect. It is preferable not to specify.

(d) Others As other information to be stored in the advertisement management server 1, even if there is access to the advertisement management server 1 from the portable terminal 10, conditions for invalidating the condition can be registered. For example, access based on the second and subsequent reading of the information code 4 of the event advertisement 2 at the same installation place during one event holding period can be invalidated.

<Communication function of advertisement management server>
When the mobile terminal 10 has the information code 4 as a two-dimensional code or information written in an RF tag, the advertisement management server 1 connects to the Internet based on the information, and announces an event announcement on the net. And a communication function used when providing information related to a benefit to the user of the portable terminal 10 or transmitting the counted result of the number of accesses to the advertiser.
In addition to this, when the portable terminal 10 has the information code 4 as the information written in the RF tag, the advertisement management server 1 has a function of a reader / writer for performing contactless communication with the RF tag.

<Ad management server judgment function>
The advertisement management server 1 reads the location code and the advertisement code of the information code 4 from the mobile terminal 10 by the mobile terminal 10 accessing the advertisement management server 1, and is registered as the advertisement information of the event advertisement 2 from the advertisement code. Has a function to refer to various information. The advertisement management server 1 may use information stored in the mobile terminal 10.
Then, the advertisement management server 1 is based on the location code, the advertisement code and the referred information.
(i) Judgment function of validating or invalidating access to the advertisement management server 1 by the portable terminal 10, particularly when access based on the same event advertisement is repeatedly performed from the same portable terminal in one event holding period The ability to determine whether the second and subsequent accesses are valid or invalid based on predetermined rules,
(ii) a function of storing the access as an object to be provided with a benefit by associating the access with a location code for each mobile terminal, when it is determined that the access is valid;
(iii) A function of determining a benefit for access stored as a benefit grant target for each mobile terminal 10 based on the stored benefit grant rule.
(iv) The advertisement management server 1 transmits privilege information based on access from the portable terminal 10 to the user of the portable terminal 10, and the user of the portable terminal 10 actually acquires the privilege based on the privilege information A function that excludes the access relating to the benefit from subsequent grants to the benefit if the advertisement management server 1 is notified of the acquisition of the benefit from the benefit acquisition destination,
(v) A function of totaling the number of times of access to the advertisement management server 1 during the event holding period for each installation place of the event advertisement 2, and outputting the totaled result,
Have.

FIG. 2 is a flowchart of an advertisement method using an advertisement management system. Hereinafter, this flow will be described according to the reference numerals attached to FIG.
(1) When using this advertisement management system, the advertisement administrator plans to hold an event. In this project, the theme of the event, the area where the event is held, the timing of the event, the benefit to be provided to the user of the portable terminal 10 by the event, the rule for granting the benefit, etc. are determined.

  (2) Next, the advertisement manager recruits advertisers who advertise as event advertisements. In the event, a plurality of advertisers A to E whose advertisement content conforms to the theme of the event can simultaneously participate. The theme of the event may include food, fashion, real estate, theater and the like. There is no particular limitation on the recruitment of advertisers, which may be made through the Internet.

  In addition, when the information code is registered in the advertisement management server 1 as an advertisement installed in a predetermined place and there is a registered advertisement managed by the advertisement management server 1 regardless of the event, the registered advertisement An advertisement manager may work with the advertiser to make it an advertisement. By creating an event for registered advertisements, it is possible to increase the ability to attract customers to registered advertisements.

  (3) The advertisement manager installs the event advertisement 2 in a predetermined plurality of places, and registers the above-mentioned matter to be stored in the advertisement management server 1 in the advertisement management server 1. There is no particular limitation on the setting place of the event advertisement, but it is preferable that the event advertisement can be taken directly to the store or facility by the event advertisement if it is in the store or facility of the advertiser.

(4) The advertisement manager gives notice of the event.
In the event announcement, for example, as shown in FIG. 1, event advertisements 2 having a specific event target display 3 are installed in a plurality of places in the event holding area, and the event advertisement 2 is carried within the event holding period When the user of the terminal 10 searches for, reads the information code 4 possessed by the event advertisement 2 into the portable terminal 10, and the portable terminal 10 accesses according to the screen guided by the reading, the benefit is widely obtained based on the number of accesses. Publicly.

  In the event announcement, you may attach a map of the host area describing the location of the event advertisement and a hint for finding out the event advertisement.

  The event notification can be made on the street vision 11, the wall advertisement 12 using the side of the vending machine, etc., the homepage of the advertisement manager on the Internet 13, etc., as shown in FIG. In the event announcement, tips on how to find the event advertisement 2 installed in a predetermined place may be posted.

  Due to the announcement of the event, the user of the mobile terminal 10 is motivated by the fun of the game such as the stamp rally and the willingness to acquire a benefit, actively participates in the event, and finds out the event advertisement 2.

(5) Reaching the Event Advertisement 2 of the Mobile Terminal 10 The user of the mobile terminal 10 uses the event object display 3 known in the event announcement as a mark, and uses the map obtained in the event announcement as a clue to the event advertisement 2 Search for and reach event advertisement 2.

(6) Reading of the information code 4 by the portable terminal 10 When the event advertisement 2 has the information code 4 as a two-dimensional code, the user who reaches the event advertisement 2 performs a reading operation of the two-dimensional code by the portable terminal 10, When the event advertisement 2 has the information code 4 as an RF tag and the portable terminal has a reader / writer function, the information code 4 is read by the portable terminal 10 by holding the portable terminal 10 over the information code 4. .

(7) Access to Advertisement Management Server 1 Since the information code 4 includes URL information of the advertisement management server, when the information code 4 is read into the portable terminal 10, the screen of the portable terminal 10 displays the advertisement management server 1. If the user of the mobile terminal permits access, the advertisement management server 1 is accessed by the mobile terminal 10 regardless of whether the access is permitted or not. Depending on the setting of the mobile terminal 10, the advertisement management server 1 is accessed by reading the information code 4 in the mobile terminal 10 even when the user does not perform an access permission operation. Alternatively, if the application for automatically accessing the advertisement management server 1 by the mobile terminal 10 is installed in the mobile terminal 10 in advance when the information code 4 is read into the mobile terminal 10, the information code in the mobile terminal 10 The advertisement management server 1 is immediately accessed by the mobile terminal 10 by reading 4.

(8) Determination of Validity / Invalidity of Access When the advertisement management server 1 is accessed by the portable terminal 10, the advertisement management server 1 acquires the location code and the advertisement code included in the information code 4 from the portable terminal 10, and determines the validity / invalidity of access.
In this case, first, it is determined whether it is based on the place code. That is, when the place code is out of the management target in the advertisement management server 1, the access is invalidated, and when it is included in the management target, the determination based on the advertisement code is performed. Then, if the ad code is out of the management target, the access is invalidated, and if the ad code is included in the management target, the ad code refers to the holding period of the event and the access is within the holding period range If it is outside, the access is invalidated, if it is within the holding period, the access is validated, and the date and time of access, the location code of the access, and the advertisement code are stored in the advertisement management server.

  In addition, when the invalidation of the access is due to temporal reasons such as being outside the range of the event holding period, the advertisement management server 1 can transmit a display prompting the mobile terminal 10 to access again.

  In addition, even if the access is determined to be effective based on the event holding period, it is determined whether the access is based on the second and subsequent reading of the information code of the same event advertisement, and the second and subsequent Access can be revoked. This makes it possible to direct the user of the mobile terminal to as many event advertisements installed at multiple locations as possible. On the other hand, if the event advertisement is content that invites the same mobile terminal user to visit the setting place of the event advertisement repeatedly, multiple quizzes and questionnaires are posted on the event advertisement, and the user of the mobile terminal When the advertisement management server 1 is scheduled to be accessed a plurality of times according to the contents of the event advertisement, for example, when responding one by one, the second and subsequent accesses can be made effective.

  The access based on the second and subsequent reading of the information code of the same event advertisement may be effective if the access date is different. If the location of the event advertisement is in the advertiser's store or facility, changing the date and repeated visits of the mobile terminal user itself will be an outcome of the event, so enabling access and gaining benefits Because it is preferable to

  In addition, the access itself is valid for access based on the second and subsequent reading of the information code of the same event advertisement, but the user of the portable terminal can enjoy the access based on the reading of the information code of different event advertisement. The amount or quality of benefits may be reduced.

(9) Registration of Effective Access The access made valid by the judgment of validity / invalidity is associated with the location code for each mobile terminal, and registered in the advertisement management server as the grant target of the benefit.

(10) Transition to the Website of the Advertiser When the access of the mobile terminal 10 to the advertisement management server 1 is effective, the advertisement management server 1 causes the screen of the mobile terminal 10 to transition to the website of the advertiser. Good. As a result, the advertiser can further introduce his / her product or service to the user of the portable terminal 10 triggered by the event advertisement 2. In addition, it becomes possible to respond to the user's order on the transitioned advertiser's home page.

(11) Determination of benefit With respect to access registered as valid access, the advertisement management server 1 determines a benefit based on the rule of benefit provision stored in the advertisement management server.

(12) Transmission of Benefit Information to Mobile Terminal Information on the determined benefit is transmitted from the advertisement management server 1 to the mobile terminal 10.

(13) Use of benefit The user of the portable terminal 10 having obtained the benefit information uses the benefit. As a specific usage method of the benefit, for example, when the benefit is a discount of a product or service sold at a store of an advertiser who has participated in the event, the information of the benefit transmitted from the advertisement management server 1 is Present at the participating advertisers' stores and purchase goods or services at discounted prices.

(14) Transmission of Use Status of Benefit The store using the benefit transmits information on the portable terminal related to the use of the benefit and the use status of the benefit to the advertisement management server.

(15) Exclusion of Access relating to the Reward Used from Privilege Grant Target of Advertisement The advertisement management server 1 excludes the access relating to the used privilege from the following reward grant targets. As a method of this exclusion, for example, it is deleted from the access registered as the grant target of the benefit.

(16) Notification of present condition to portable terminal The advertisement management server 1 receives the request from the portable terminal 10, the event advertisement that is the target of grant of benefits by the achievement of access at present, and the target of grant of benefits by future access. Preferably, the mobile terminal is notified of an event advertisement that can be the event advertisement and an event advertisement pertaining to an acquired benefit. This notification can be, for example, one in which the achievement status of the access of the user or the like is entered in the map attached at the event advance notice.
As a result, the user of the portable terminal 10 confirms the outcome of the event as needed, and actively participates in the event.

(17) Totaling of Access It is preferable that the advertisement management server 1 totals the number of accesses to the advertisement management server 1 during the event holding period for each place code of the event advertisement 2 and outputs the totalization result. The advertisement manager can report this output result to the advertiser and charge the advertisement fee, so the advertiser can be convinced and pay the advertisement fee.

(18) Transmission of Tallying Results It is preferable that the tallying results of access can be sent to the advertiser at any time according to the advertiser's request. As a result, the advertiser can change the situation of the event advertisement 2 and the surrounding area, and can improve the outcome of the advertisement.

1 advertisement management server 2 event advertisement 3 display indicating that the event is targeted 4 information code 5 advertisement content 10 mobile terminal 11 street vision 12 wall advertisement 13 internet

Claims (2)

An advertisement method performed by an advertisement system including an advertisement management server that manages an event in which a user of a mobile terminal becomes a participant,
When the advertisement management server is accessed by the portable terminal based on the information code, the advertisement management server determines whether the access is valid or invalid,
The information code, advertisements displayed with indication of interest in the event a predetermined plurality of places (hereinafter, referred to as an event advertisement) included in the display location of each event advertisement to the information code Contains the location code assigned to, the ad code and the URL information of the ad management server,
The advertisement management server includes : a location code, information on a display location of the corresponding event advertisement , advertisement information including the advertisement code and the corresponding advertisement information including the information on the advertisement displayed on the portable terminal , the event period, Event benefits, benefit grant rules are registered ,
If it is determined that the effectiveness of the advertising management server there access, to register the access as grantees of benefits along with the associate and display the location of the event ad the access to each portable terminal,
Based on the provision rule of the benefit, the benefit is determined for the access registered as the grant target for each mobile terminal,
Send the information of the decided benefit to the mobile terminal,
An advertisement method that counts and outputs the number of times of access to the advertisement management server during the event holding period for each display location of the event advertisement . An advertisement system comprising an advertisement management server that manages an event in which a user of a mobile terminal becomes a participant ,
The advertisement management server has a function of notifying the portable terminal of a privilege for the access in response to the access of the advertisement management server by the portable terminal based on the information code ,
The information code advertisement displayed together with the indication to be an event in a plurality of predetermined locations (hereinafter, referred to as an event advertisement) is included in,
The information code location code assigned to the display location of the individual events ads on, includes URL information of the advertisement code, and the advertisement management server,
Advertising management server, location code and the corresponding event ad display location of the information in it, advertising information, including the information of the advertisement to be displayed on the mobile terminal be advertising information and the corresponding ad code, held duration of the event, Function of storing event benefits, benefit grant rules,
A function of determining whether the access is valid or invalid when the information code of the event advertisement is read into the portable terminal and the advertisement management server is accessed by the portable terminal based on the information code ,
The function of associating the access with the location code for each mobile terminal and registering the access as a target for grant when it is determined that the access is valid.
A function of determining a benefit for access registered as a benefit grant target for each mobile terminal based on a benefit assignment rule,
An advertisement system having a function of transmitting information of the determined benefit to the mobile terminal, and aggregating the number of times of access to the advertisement management server during the event holding period for each location code of the event advertisement, and outputting an aggregation result.