JP6937522B2 - Advertising system - Google Patents

Description

The present invention relates to an advertising system using a mobile terminal.

A stamp rally is held as one of the sales promotion methods. In a stamp rally, the sales company of the product or service usually acts as the rally organizer and installs mounts and stamps at the checkpoints, and the rally participants go around the checkpoints one by one and stamp the designated mounts, and the number exceeds the specified number. If you submit the mount stamped with the above to the rally organizer, the rally organizer will provide prizes to the rally participants.

Stamp rallies that use mounts and stamps in this way are costly for rally organizers to install and manage mounts and stamps at checkpoints, and are prescribed for rally participants. There is the inconvenience of having to carry a mount. Therefore, a method of performing a stamp rally using a mobile terminal has been proposed.

For example, the rally organizer requests the mobile phone company to deliver the stamp rally campaign advertisement that specifies the checkpoint of the stamp rally, the campaign advertisement is delivered to the mobile terminal user, and the mobile terminal user views the campaign advertisement. Then, when the checkpoint is reached, a method has been proposed in which the location information of the base station with which the mobile phone is communicating and the stamp electronically signed by the mobile phone company for the current time are transmitted to the mobile phone (Patent Document 1). ).

In addition, a reader / writer capable of non-contact communication will be installed at the checkpoint, and the user of the mobile terminal will be instructed to download a specific application to the mobile terminal, and the mobile terminal to which the application has been downloaded will be checked. When the point is reached, a method has been proposed in which a stamp is stamped on the application by communication by a reader / writer (Patent Document 2). According to this method, advertisements can be attached to the application used in the stamp rally, so that it is possible to effectively deliver advertisements.

Japanese Unexamined Patent Publication No. 2004-139193 Japanese Unexamined Patent Publication No. 2007-11520

However, it is difficult to confirm the advertising effect of the stamp rally with the conventional sales promotion method of performing the stamp rally using the mobile terminal, and the type of advertisement that can be presented to the user of the mobile terminal by performing the stamp rally. The number is also limited.

On the other hand, according to the present invention, an event such as a stamp rally can be performed, the direct advertising effect of the event can be easily confirmed, and the advertiser presents the desired advertisement to the user during the event. The challenge is to provide an advertising system that makes it possible to do so.

The present inventor sets a predetermined checkpoint to be circulated to the user of the mobile terminal like a stamp rally, and manages the advertisement management server when performing an event in which a privilege is given to reach the checkpoint. If you use an ad that has a specific function as a checkpoint, and the user of the mobile terminal reaches the ad that becomes the checkpoint and allows the user to get benefits by accessing the ad management server, the user will be in the rally. By actively searching for advertisements that serve as checkpoints due to the enjoyment of the game and the willingness to acquire benefits, the advertising effectiveness will increase, and by aggregating the access to the advertisement management server at the checkpoint, it will be mobile. The present invention was conceived by finding that the effect of an event of causing a terminal user to run a predetermined advertisement can be confirmed.

That is, the present invention indicates that an advertisement management server that manages an event in which a user of a mobile terminal is a participant and an advertisement that is registered in the advertisement management server as an advertisement that is the target of the event and is the target of the event (hereinafter, , Event target display) and advertisement with information code (hereinafter referred to as event advertisement)
It is an advertising system in which the advertisement management server notifies the mobile terminal of the privilege for the access when the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed by the mobile terminal.
Event advertisements are installed in a plurality of predetermined locations, and the information code of the event advertisement includes the location code assigned to each installation location, the advertisement code assigned to each event advertisement, and the URL information of the advertisement management server.
The advertisement management server has information on the location code and the corresponding installation location, information on the advertiser as the advertisement code and the corresponding advertisement information, information on the advertisement posting date, information on the advertisement fee, information on the holding period of the event, and information on the event. Benefits, the ability to memorize the rules for granting benefits,
A function that determines whether the access is valid or invalid when the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed by the mobile terminal.
A function to associate the access with the location code for each mobile terminal and register it as a target for granting benefits when it is determined that the access is valid.
A function to determine benefits for access registered as a benefit grant target for each mobile terminal based on the benefit grant rules,
A function to send information on the determined benefits to the mobile terminal,
When the advertisement management server is notified of the use of the privilege by the user of the mobile terminal, the function to exclude the access related to the used privilege from the grant target of the privilege, and the number of accesses to the advertisement management server during the event holding period are events. A function that aggregates by location code of advertisement and outputs the aggregated result,
To provide an advertising system with.

Further, the present invention is an advertising method using the above-mentioned advertising system.
The ad manager who operates the ad management server
Location code and corresponding installation location information, advertisement code and corresponding advertisement information, advertiser information, advertisement placement date information, advertisement fee information, event holding period, event benefits, privilege granting rules Register with the ad management server and
It provides an advertising method that reports to the advertiser the total number of accesses to the advertisement management server for each location where the event advertisement is installed, which is output from the advertisement management server after the announcement of the event, and charges the advertisement fee.

According to the advertising system of the present invention, the advertisement management server and the event advertisement are provided, and when the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed, the advertisement management server enables or disables the access. Judgment is made based on the location code, and if it is valid, the access is registered as a benefit grant target, the benefit is determined for each mobile terminal according to a specific specific grant rule, and the benefit information is displayed. Send to mobile terminal.
Therefore, since the user of the mobile terminal searches for the event advertisements installed in a plurality of places as if he / she enjoys the stamp rally, the event advertisements bring about a greater advertising effect than the advertisements simply installed.

In particular, when the event advertisement is installed in the advertiser's store or facility, the event can directly attract customers to the store or facility.

Furthermore, since the advertisement management server can determine whether the user's access is valid or invalid based on the location code, it is possible to aggregate the event advertisements for each location, and the advertiser can easily know the effect of the event.

In addition, for the advertisement manager who manages the advertisement management server, once the location of the advertisement to be the event advertisement and the information of the advertiser are registered in the advertisement management server, a new event theme is selected from the registered advertisements. It is possible to develop efficient advertising activities by appropriately selecting advertisements for each case, planning an event, proposing it to an advertiser, and holding an event.

FIG. 1 is a schematic configuration diagram of an advertising system of an embodiment. FIG. 2 is a flow chart of an advertising method using this system.

Hereinafter, the present invention will be specifically described with reference to the drawings.
This system is installed in a plurality of predetermined locations by users of mobile terminals, such as a stamp rally in which rally participants go around checkpoints to obtain stamps and obtain benefits by obtaining a predetermined number of stamps. It is used to conduct an event that seeks out and reaches an ad, records the access by accessing the ad management server, and obtains benefits based on the access.

FIG. 1 is a schematic configuration diagram of an advertising system according to an embodiment of the present invention.
This advertising system includes an advertisement management server 1 managed by an advertisement manager who runs an advertising business and the like, and an event advertisement 2.

<< Event Advertising >>
The event advertisement 2 is registered in the advertisement management server 1 as an advertisement to be the target of the event, and has a display 3 and an information code 4 to the effect that the event is the target of the event. The individual advertisement content 5 posted on the event advertisement 2 is appropriately determined by the advertiser of the event advertisement 2.

The display 3 indicating that the event is the target may be an arbitrary character string, a mark, or the like that makes it possible to visually distinguish the event advertisement 2 from the other advertisements. This display 3 is appropriately determined by the advertisement manager. In addition, what kind of characters, marks, etc. the display 3 is composed of will be clarified by the announcement of the event holding that widely informs the public that the event will be held.

The information code 4 includes a location code assigned to each installation location of the event advertisement 2, an advertisement code assigned to each event advertisement, and URL information of the advertisement management server. The information code 4 is issued by the advertisement manager.

The information code 4 is provided in the event advertisement 2 as a two-dimensional code, an RF tag, or the like, and is read by the mobile terminal 10 to enable the mobile terminal 10 to access the advertisement management server 1.

As a specific mode of the two-dimensional code, when the event advertisement 2 is made by a signboard, a sticker, a drawing, or the like, the two-dimensional code may be displayed in the advertisement display, and the two-dimensional code is displayed separately from the advertisement display. A printed matter displaying the code may be attached to the advertisement display. When the event advertisement 2 is displayed by a video in digital vision, a two-dimensional code may be displayed in a part of the video during the display time of the advertisement video, and the two-dimensional code in the advertisement video is an advertisement. It may be displayed at all times during the display time of the video.

<< Advertising Management Server >>
The advertisement management server 1 is composed of one or a plurality of computers, and has a storage function, a communication function, a judgment function, an aggregation function, and the like.
<Advertising management server memory function>
The storage unit of the advertisement management server 1 stores (a) the location code and the corresponding installation location information, (b) the advertisement code and the corresponding advertisement information, and (c) event-related information. The period of the event, the benefits of the event, the rules for granting the benefits, etc. are memorized, and (d) other information is memorized as necessary.
These are registered in the advertisement management server by the advertisement manager.

Of these, (a) installation location information includes the addresses of fixed installation locations such as building walls, vending machine walls, utility poles, and digital visions on which event advertisements are posted.
Even if the event advertisement is installed in a moving place such as a train, a bus, or a taxi, it is sufficient if the installation location can be specified. In that case, the installation location information includes the route name, operating area, operating time, operating company of the operating organization, and the like.

Further, the installation location of the event advertisement may be a site on the web as long as it can be viewed by the general public, and the information on the installation location can include information such as the URL of the site and the available time.

When the advertiser and the advertisement installation location provider are different, the installation location information includes the type of industry in which the advertisement can be installed at the advertisement installation location, the advertisement installation location provider information (ID), and the advertisement installation location information. Information such as usage fees can also be included.

In the advertising system of the present invention, it is preferable that the event advertisement 2 is installed in the advertiser's store or facility because the store or facility can directly enjoy the effect of attracting customers by the event.

(b) Advertising information includes (b-1) advertiser information, (b-2) advertisement posting date information, (b-3) advertising fee information, and the like. It is preferable that the advertisement information includes (b-4) the type of advertisement and the content displayed in the advertisement.

Here, (b-1) the advertiser's information can include the advertiser's address, name, advertiser's ID, advertiser's URL, advertiser's industry, and the like.

(b-2) Advertisement placement date information may include the placement start date, placement end date, advertisement placement period, and the like. The advertisement placement date can be set separately from the event period.

(b-3) Advertisement fee information is charged according to the number of accesses when the advertisement management server is accessed from a mobile terminal by the basic advertisement placement fee charged to the advertiser and the information code attached to the advertisement. You can include the unit price when you do.
Further, as will be described later, when the advertisement management server 1 transitions the mobile terminal 10 to the advertiser's homepage so that the advertiser's advertisement screen is displayed on the mobile terminal 10, the number of transitions to the homepage is increased. The billing unit price may be included.
Further, on the advertiser's homepage, the user may be charged when the user of the mobile terminal 10 completes the application for the advertiser's product or service, and the charge unit price according to the number of applications for the product or service in that case. Etc. may be included.

(b-4) Types of advertisements include types of advertising methods such as signboards, stickers, drawings, digital vision, and web, real estate advertisements, job advertisements, product advertisements, service advertisements, music and drama performance advertisements, branding, etc. It is possible to include the type of advertisement content of.
Further, as the display content of the advertisement, a reduced view of the appearance of the advertisement or the like can be included.

Advertising from the perspective of guiding local advertising content such as real estate advertisements, job advertisements, theater advertisements, tourist attraction information, etc. to people in the area or people who visited the area for sightseeing, etc. using regional advertising media. As the type, it is preferable to install a signboard on a building, a vending machine, an electric pole, etc., attach a sticker, display an image on a digital vision installed in a predetermined place, and the like.

(c) Event-related information Among the event-related information, information regarding the event holding period may include an event holding start date, an event end date, and an event holding period.
The event may be held for a predetermined number of days every month or every season.

As information on the benefits of the event, for example, when the number of accesses within a predetermined period is ranked, the benefits according to the rank can be determined. In addition, regardless of the number of accesses, the benefits that the mobile terminal user can obtain when accessing even once may be defined.
More specifically, gifts of goods and services, discount coupons, specific places where benefits can be obtained, and the like can be mentioned. In addition, the advertisement manager may request the advertiser to provide the privilege, or may allocate a part of the advertisement fee charged by the advertisement manager to the advertiser for the provision of the privilege.

The rules for granting benefits can be set by the ad manager as appropriate. For example, the number of accesses within a predetermined period can be ranked, and benefits can be given according to the rank.
Even if the number of accesses is the same, the rank may be changed depending on the day of the week or the date.

A particularly high rank may be obtained when accessing based on the event advertisement 2 of all the installation locations. The benefits may be changed or the rank of the benefits may be changed depending on the combination of the accessed installation locations. For example, make it possible to obtain high benefits when the access location is widespread.

Regarding the rules for granting benefits, the order of going around the event advertisement may be specified, but since the main effect of this system is to reach the user of the mobile terminal to the event advertisement, the order of going around the event advertisement is It is preferable not to specify.

(d) Others As other information stored in the advertisement management server 1, even if the advertisement management server 1 is accessed from the mobile terminal 10, conditions for invalidating the access can be registered. For example, it is possible to invalidate the access based on the second and subsequent readings of the information code 4 of the event advertisement 2 at the same installation location during one event holding period.

<Communication function of advertisement management server>
When the mobile terminal 10 has the information code 4 as the information written in the two-dimensional code or the RF tag, the advertisement management server 1 connects to the Internet based on the information and publishes the event announcement on the net. It also has a communication function used when providing information about benefits to the user of the mobile terminal 10 or transmitting the aggregated result of the number of accesses to the advertiser.
In addition, when the mobile terminal 10 has the information code 4 as the information written in the RF tag, the advertisement management server 1 has a reader / writer function for non-contact communication with the RF tag.

<Advertising management server judgment function, etc.>
When the mobile terminal 10 accesses the advertisement management server 1, the advertisement management server 1 reads the location code and the advertisement code of the information code 4 from the mobile terminal 10, and is registered as the advertisement information of the event advertisement 2 from the advertisement code. It has a function to refer to various kinds of information. The advertisement management server 1 may be able to use the information stored in the mobile terminal 10.
Then, the advertisement management server 1 is based on the location code, the advertisement code, and the referenced information.
(i) A determination function described later for valid / invalidity of access to the advertisement management server 1 by the mobile terminal 10, particularly when access based on the same event advertisement is repeatedly performed from the same mobile terminal during one event holding period. A function to judge whether the access is valid or invalid for the second and subsequent times based on a predetermined rule,
(ii) A function that, when it is determined that the access is valid, the access is associated with the location code for each mobile terminal and stored as a privilege grant target.
(iii) A function of determining a privilege for an access stored as a privilege grant target for each mobile terminal 10 based on a stored privilege grant rule.
(iv) The advertisement management server 1 transmits the privilege information based on the access from the mobile terminal 10 to the user of the mobile terminal 10, and the user of the mobile terminal 10 actually acquires the privilege based on the privilege information, and the privilege is obtained. When the advertisement management server 1 is notified that the award has been acquired, the access related to the award is excluded from the subsequent award grants.
(v) A function that aggregates the number of accesses to the advertisement management server 1 during the event holding period for each installation location of the event advertisement 2 and outputs the aggregated result.
Have.

FIG. 2 is a flow chart of an advertising method using an advertisement management system. Hereinafter, this flow will be described according to the reference numerals given in FIG.
(1) When using this advertisement management system, the advertisement manager first plans to hold an event. In this project, the theme of the event, the area where the event is held, the time when the event is held, the benefits brought to the users of the mobile terminal 10 by the event, the rules for granting the benefits, etc. are determined.

(2) Next, the advertisement manager recruits advertisers to advertise as event advertisements. A plurality of advertisers A to E whose advertisement contents match the theme of the event can participate in the event at the same time. Event themes include food, fashion, real estate, and theater. There are no particular restrictions on recruiting advertisers, and they may be recruited via the Internet.

In addition, when the information code is registered in the advertisement management server 1 as an advertisement installed in a predetermined place and there is a registered advertisement managed by the advertisement management server 1 regardless of the event, the registered advertisement is held as an event. The ad manager may work with the advertiser to make it an advertisement. By organizing an event for registered advertisements, it is possible to increase the ability of registered advertisements to attract customers.

(3) The advertisement manager installs the event advertisement 2 at a plurality of predetermined locations, and registers the above-mentioned items to be stored in the advertisement management server 1 in the advertisement management server 1. The location of the event advertisement is not particularly limited, but it is preferable to use the event advertisement in the advertiser's store or facility because the event advertisement can directly attract customers to the store or facility.

(4) The advertisement manager announces the holding of the event.
In the event announcement, for example, as shown in FIG. 1, event advertisements 2 having a specific event target display 3 are installed at a plurality of places in the event holding area, and the event advertisement 2 is carried during the event holding period. When the user of the terminal 10 finds out, reads the information code 4 of the event advertisement 2 into the mobile terminal 10, and the mobile terminal 10 accesses according to the screen guided by the reading, it is widely stated that the privilege can be obtained based on the number of accesses. Publicly available.

In the event announcement, you may attach a map of the venue area that describes the location of the event advertisement and hints for finding the event advertisement.

As shown in FIG. 1, the event can be announced on the street vision 11, the wall surface advertisement 12 using the side surface of the vending machine, the homepage of the advertisement manager on the Internet 13, and the like. In the event announcement, hints on how to find the event advertisement 2 installed at a predetermined place may be posted.

By the event announcement, the user of the mobile terminal 10 is motivated by the fun of the game such as the stamp rally and the willingness to acquire the privilege, actively participates in the event, and seeks out the event advertisement 2.

(5) Reaching the event advertisement 2 of the mobile terminal 10 The user of the mobile terminal 10 uses the event target display 3 that he / she learned in the event announcement as a mark, and uses the map obtained in the event announcement as a clue for the event advertisement 2 Search for and reach event advertisement 2.

(6) Reading the information code 4 by the mobile terminal 10 When the event advertisement 2 has the information code 4 as a two-dimensional code, the user who reaches the event advertisement 2 performs a two-dimensional code reading operation on the mobile terminal 10. Further, when the event advertisement 2 has the information code 4 as an RF tag and the mobile terminal has a reader / writer function, the information code 4 is read by the mobile terminal 10 by holding the mobile terminal 10 over the information code 4. ..

(7) Access to the advertisement management server 1 Since the information code 4 includes the URL information of the advertisement management server, when the information code 4 is read into the mobile terminal 10, the screen of the mobile terminal 10 displays the advertisement management server 1. Accessability is asked, and when the user of the mobile terminal permits access, the advertisement management server 1 is accessed by the mobile terminal 10. Depending on the settings of the mobile terminal 10, the advertisement management server 1 is accessed by reading the information code 4 into the mobile terminal 10 even if the user does not perform an access permission operation. Alternatively, when the information code 4 is read into the mobile terminal 10, if an application for the mobile terminal 10 to automatically access the advertisement management server 1 is installed in the mobile terminal 10 in advance, the information code is installed in the mobile terminal 10. As soon as 4 is read, the advertisement management server 1 is accessed by the mobile terminal 10.

(8) Judgment of validity / invalidity of access When the mobile terminal 10 is accessed, the advertisement management server 1 acquires the location code and the advertisement code included in the information code 4 from the mobile terminal 10 and determines whether the access is valid or invalid.
In this case, first determine whether it is based on the location code. That is, if the location code is out of the management target on the advertisement management server 1, access is invalidated, and if it is included in the management target, a judgment is made based on the advertisement code. Then, if the ad code is out of the management target, access is invalidated, and if the ad code is included in the management target, the event holding period is referred to from the ad code, and the access is within the holding period range. If it is outside, access is invalidated, if it is within the holding period, access is enabled, and the date and time of access, the location code of access, and the advertisement code are stored in the advertisement management server.

If the invalidity of access is due to a time reason such as outside the range of the event holding period, the advertisement management server 1 can send a display prompting the mobile terminal 10 to access again.

In addition, even if the access is valid based on the judgment based on the event holding period, it is judged whether or not the access is based on the second and subsequent readings of the information code of the same event advertisement, and the second and subsequent times. Access can be disabled. As a result, it is possible to direct the user of the mobile terminal to as many event advertisements installed in a plurality of places as possible. On the other hand, if the event advertisement is content that invites the same mobile terminal user to repeatedly visit the place where the event advertisement is installed, or if the event advertisement contains multiple quizzes or questionnaires, the mobile terminal user can use it. When the advertisement management server 1 is scheduled to be accessed a plurality of times depending on the content of the event advertisement, such as when answering one by one, the second and subsequent accesses can be enabled.

Regarding the access based on the second and subsequent readings of the information code of the same event advertisement, it may be valid when the access dates are different. If the location of the event advertisement is in the advertiser's store or facility, the repeated visits of mobile terminal users on different days will be the result of the event, so access will be enabled and users will receive benefits. This is because it is preferable to be able to do so.

In addition, the access itself is valid for the access based on the reading of the information code of the same event advertisement from the second time onward, but the user of the mobile terminal can enjoy the access based on the reading of the information code of the different event advertisement. The quantity or quality of benefits may be reduced.

(9) Registration of valid access Access that is valid in the judgment of validity / invalidity is associated with the location code for each mobile terminal and registered in the advertisement management server as a target for granting benefits.

(10) Transition to the advertiser's homepage When the access of the mobile terminal 10 to the advertisement management server 1 is valid, the advertisement management server 1 may transition the screen of the mobile terminal 10 to the advertiser's homepage. good. As a result, the advertiser can further introduce his / her own product or service to the user of the mobile terminal 10 in the wake of the event advertisement 2. It is also possible to accept orders from users on the homepage of the transitioned advertiser.

(11) Determination of Benefits The advertisement management server 1 determines benefits for access registered as valid access based on the privilege granting rules stored in the advertisement management server.

(12) Transmission of privilege information to the mobile terminal The determined privilege information is transmitted from the advertisement management server 1 to the mobile terminal 10.

(13) Use of benefits The user of the mobile terminal 10 who has obtained the information on the benefits uses the benefits. As a specific method of using the award, for example, when the award is a discount on a product or service sold at the store of the advertiser who participated in the event, the information of the award sent from the advertisement management server 1 is used for the event. Present at the store of the advertiser participating in and purchase the goods or services at a discounted price.

(14) Transmission of privilege usage status The store that used the privilege sends the mobile terminal information related to the use of the privilege and the privilege usage status to the advertisement management server.

(15) Exclusion of access related to used benefits from the privilege grant target The advertisement management server 1 excludes access related to the used privilege from the subsequent privilege grant targets. As a method of this exclusion, for example, it is deleted from the access registered as the target of granting the privilege.

(16) Notification of current status to mobile terminals At the request of the mobile terminal 10, the advertisement management server 1 is subject to event advertisements that are currently eligible for benefits due to the achievement of access, and targets for granting benefits due to future access. It is preferable to notify the mobile terminal of a possible event advertisement and an event advertisement related to the acquired privilege. In this notification, for example, the achievement status of the access of the user may be entered in the map attached in the event notice.
As a result, the user of the mobile terminal 10 will be able to confirm the results of the event at any time and participate more actively in the event.

(17) Aggregation of Access It is preferable that the advertisement management server 1 aggregates the number of accesses to the advertisement management server 1 during the event holding period for each location code of the event advertisement 2 and outputs the aggregated result. Since the advertisement manager can report the output result to the advertiser and charge the advertisement fee, the advertiser can be convinced and pay the advertisement fee.

(18) Transmission of aggregated results It is preferable that the aggregated results of access can be sent to the advertiser at any time at the request of the advertiser. As a result, the advertiser can change the event advertisement 2 and the surrounding situation to improve the result of the advertisement.

1 Advertisement management server 2 Event advertisement 3 Display that it is the target of the event 4 Information code 5 Advertisement content 10 Mobile terminal 11 Street vision 12 Wall advertisement 13 Internet

Claims (2)

It is an advertising method performed by an advertising system equipped with an advertising management server that manages events in which mobile terminal users are participants.
The advertisement management server, advertisement displayed with an indication to the effect to be events in a plurality of predetermined locations (hereinafter, referred to as an event advertisement) information code written in the RF tag accompanying the event advertisement, the information Information on where the code is displayed, advertising information including advertiser information and advertising information displayed on the mobile terminal, the duration of the event, conditions for disabling access from the mobile terminal, event benefits, benefits Grant rule is registered,
The information code includes the URL information of the advertisement management server.
The advertisement management server determines whether the access is valid or invalid when accessed by the mobile terminal based on the URL information of the advertisement management server included in the information code.
When the advertisement management server determines that the access is valid, the access is associated with the display location of the event advertisement for each mobile terminal, and the access is registered as a privilege grant target.
Based on the award grant rule, the award is determined for the access registered as the award grant target for each mobile terminal.
Send the information of the decided benefits to the mobile terminal and
An advertising method that aggregates and outputs the number of accesses to the advertisement management server during the event period for each display location of the event advertisement. It is an advertising system equipped with an advertising management server that manages events in which mobile terminal users are participants.
Advertisement management server, advertisement displayed with an indication to the effect to be events in a plurality of predetermined locations (hereinafter, referred to as an event advertisement) information code written in the RF tag accompanying the event advertisement, said information code Display location information, advertising information including advertiser information and advertisement information displayed on mobile terminals, event holding period, conditions for disabling access from mobile terminals, event benefits, grant of benefits Ability to memorize rules,
The information code includes the URL information of the advertisement management server, and the function of determining the validity / invalidity of the access when the advertisement management server is accessed by the mobile terminal based on the URL information of the advertisement management server included in the information code.
A function to associate the access with the display location of the event advertisement for each mobile terminal and register it as a target for granting benefits when it is determined that the access is valid.
Based on the privilege granting rules, the function to determine the privilege for the access registered as the privilege grant target for each mobile terminal, the function to send the determined privilege information to the mobile terminal, and the advertisement of the event holding period An advertising system that has a function to aggregate the number of accesses to the management server for each display location of event advertisements and output the aggregated results.

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