KR101989687B1 - Method for managing sponsoring electric display - Google Patents

Abstract

The present invention relates to a management method of an electric signboard, and more specifically, an advertiser can be relayed to expose a part of an advertiser's advertising contents through an electric signboard, instead of installing a display-type signboard at an owner's offline store for free. It is possible to freely select the number of exposures or patterns of advertising content in consideration of the total mandatory usage capacity, and to manage the electronic signboard that can additionally obtain advertising revenue according to the exposure of advertising content when the total mandatory usage amount has passed. .

Description

Method for managing sponsoring electric display}

The present invention relates to a management method of an electric signboard, and more specifically, an advertiser can be relayed to expose a part of an advertiser's advertising contents through an electric signboard, instead of installing a display-type signboard at an owner's offline store for free. It is possible to freely select the number of exposures or patterns of advertising content in consideration of the total mandatory usage capacity, and to manage the electronic signboard that can additionally obtain advertising revenue according to the exposure of advertising content when the total mandatory usage amount has passed. .

A business owner who runs a business offline usually installs a signboard on one side of the offline store to inform customers of the business information such as the name and contact information of the offline store.

Recently, a display board is used as a signboard such as an LED board or an LCD board using an LED module. In the case of such a display board, the owner can output various colors, characters and images desired by the employer. It has the advantage of being able to change and output freely.

However, such a display board has a high production cost and the employer has to install the display board in the offline store at his own expense, and thus the employer has a burden on the initial cost when installing the display board.

The usual form of use of display boards installed at high cost is the continuous display of signboard contents such as business names, logos, and telephone numbers set by the employer on the display boards. Display-type display boards installed in stores cannot be used for other purposes.

Meanwhile, an advertiser who wants to advertise a product of a specific product or service typically uses an outdoor billboard to advertise the product offline. The outdoor billboard is an advertisement of a product by exposing a description of the product or advertisement content of the image to the consumer, and usually requires a separate space for installing the outdoor billboard and a large cost to install the outdoor billboard. .

In an offline store, the signboard is only displayed for a period of time to inform the consumer of the business information, or because it is sufficient to inform the business information only through a part of the entire area of the signboard. Instead of installing the billboard for free, there is a need for a method of managing the relay to expose some of the advertiser's advertising content through the billboard.

It is an object of the present invention to provide a method of managing an electric signboard to relay a portion of the advertising content of the advertiser through a signboard instead of installing a display-type signboard as a signboard in the offline store of the employer between the advertiser and the employer.

Another object of the present invention is that the employer can freely select the number of exposures or patterns of the advertising content in consideration of the total mandatory usage capacity, and in the case of passing the total mandatory usage capacity, the employer additionally obtains advertising revenue according to the exposure of the advertising content. It is to provide a method of managing an electric signboard that can be done.

Another object of the present invention is to provide information to employers by applying for free electronic signage by administrative district or business type, the advertiser maps the business address of the business owner when selected by the desired administrative district or business type It is to provide a method of managing the signboards that can be easily checked in the to choose a business owner to provide a free signboard.

Another object of the present invention is to easily change the advertising content output from the billboard of the workplace selected by the advertiser according to the advertiser's choice or the owner can easily change the signboard content output from the billboard installed in his offline store It is to provide a management method of an electric sign.

The method for managing a signboard in an advertisement relay server according to the present invention comprises the steps of transmitting advertising content to a signboard connected to an advertisement relay server through a network, and having an identifier of the signboard and exposure information of the advertising content in the signboard. Receiving the exposure information message, and based on the identifier and the exposure information of the display board, characterized in that it comprises the step of determining the mandatory usage capacity in accordance with the free provision of the display board.

Preferably, the method for managing a signboard according to the present invention comprises the steps of determining whether there is a reception signboard that receives a content change request from the advertiser or business owner based on the signboard identifier, and the change advertising content or change signboard content to be changed and output to the reception signboard The method may further include updating the content of the reception billboard by transmitting the message.

In the method for managing an electronic signboard according to the present invention, the reception signboard group classified as the same advertisement content among the reception signboards registered in the advertisement relay server is determined, and the changed advertisement content is transmitted to the reception signboard group.

Preferably, the method for managing a signboard according to the present invention comprises the steps of registering a business owner applying for a free signboard by business owner's business address or business type, and receives the application information request message for each administrative area or business type from the advertiser terminal If the number of business owners who applied for the free electronic signage by counting by the administrative district or business type to which the business address belongs, and counting the number of business owners on the map of the administrative area provided to the advertiser terminal, and the advertiser, When receiving the administrative zone selection command from the terminal, characterized in that it further comprises the step of providing the location of the business site on the detailed map of the selected administrative area to the advertiser terminal.

Preferably, the management method of the electronic signboard according to the present invention comprises the steps of receiving an application reception message including the business information and the desired exposure information from the business owner terminal, and based on the total information available capacity of the free electronic display board based on the business information and the desired exposure information The method may further include the step of determining the information about the total duty capacity and transmitting the information on the employer terminal.

Preferably, the management method of the signboard according to the present invention further comprises the step of calculating the remaining mandatory use capacity by subtracting the mandatory use capacity from the total mandatory use capacity of each display board based on the identifier of the signboard. Characterized in that the information provided to the business owner terminal or advertiser terminal.

Preferably, the method for managing a signboard according to the present invention comprises the steps of determining whether a paid use identifier is assigned to a signboard that does not have a remaining mandatory usage capacity, and a paid conversion message to the business terminal of the signboard to which the paid use identifier is assigned. The method may further include calculating an advertisement cost of the display board based on the exposure information for the unit time of the display board when receiving the switch confirmation message from the business terminal in response to the paid conversion message.

In the management method of the electronic signboard according to the present invention, the total mandatory usage capacity is allocated differently according to the administrative area or business type to which the business address belongs, or differently according to the advertisement exposure pattern or the number of exposures per unit time among the desired exposure information. The advertisement cost may be differently allocated according to the administrative area or business type to which the business address belongs, or may be differently assigned according to the advertisement exposure pattern or the number of exposures per unit time among the exposure information.

The management method of the signboard according to the present invention has various effects as follows.

First, the management method of the signboard according to the present invention, instead of installing a display-type signboard as a signboard in the offline store of the employer between the advertiser and the employer free of charge by relaying the advertising content of the advertiser through the signboard, the employer has a high cost This saves signage installation costs and allows advertisers to advertise the product at a low cost.

Secondly, the management method of the signboard according to the present invention can freely select the exposure information of the advertising content desired by the employer within the scope of not affecting the promotion of the workplace, and in case of passing the total obligatory usage capacity, incidentally according to the exposure of the advertising content. Ad revenue can be earned.

Third, the management method of the signboard according to the present invention by providing the advertiser information by applying for free signboard by administrative district or business type, the advertiser can select the business owner by selecting the region or business type to be advertised. .

Fourth, the management method of the signboard according to the present invention easily changes the advertising content output from the signboard of the workplace selected by the advertiser through the advertising relay server according to the selection of the advertiser or the signboard content output from the signboard installed in the offline store by the employer You can easily change it.

1 is a view for explaining a management system of a sign board according to the present invention.
2 is a functional block diagram illustrating an advertisement relay server according to an embodiment of the present invention.
3 is a functional block diagram illustrating an example of an information management unit according to the present invention.
4 illustrates an example of wide area information and detailed information provided to an advertiser terminal.
5 is a view for explaining an example of a message transmitted and received in the management system of the electronic display board according to the present invention.
6 is a flowchart illustrating an example of providing wide area information or detailed information in the management method of an electric sign board according to the present invention.
7 shows an example of additional information on the selected workplace.
8 illustrates an example of an advertisement exposure format that is output on the electronic display board.
9 is a flowchart illustrating an example of changing advertisement contents of a free billboard.
10 illustrates an example of advertisement content displayed on an electronic display.
11 is a flowchart for explaining an example of providing information on a used capacity.

Technical terms used in the present invention are merely used to describe specific embodiments, it should be noted that it is not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as meanings generally understood by those skilled in the art unless the present invention has a special meaning defined in the present invention, and is excessively comprehensive. It should not be interpreted in the sense of or in the sense of being excessively reduced. In addition, when a technical term used in the present invention is an incorrect technical term that does not accurately express the spirit of the present invention, it should be replaced with a technical term that can be properly understood by those skilled in the art.

Also, the singular forms used in the present invention include plural forms unless the context clearly indicates otherwise. In the present invention, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or steps described in the invention, and some of the components or some of the steps are included. It should be construed that it may not be, or may further include additional components or steps.

In addition, it should be noted that the accompanying drawings are only for easily understanding the spirit of the present invention and should not be construed as limiting the spirit of the present invention by the accompanying drawings.

1 is a view for explaining a management system of a sign board according to the present invention.

Referring to FIG. 1, the electronic display board 10, the advertisement relay server 70, and the user terminal 50 are connected to the network 30. Here, the network 30 transmits and receives data between the display board 10 and the advertisement relay server 70, transmits and receives data between the user terminal 50 and the advertisement relay server 70, or the display panel 10 and the user terminal ( 50) refers to various types of wired / wireless networks capable of transmitting and receiving data therebetween.

The electronic display board 10 is a display which is installed outside or inside an offline store to output a signboard content for advertising a store to nearby people or an advertisement content for a product that an advertiser wants to advertise. According to the field, various kinds of displays such as LEDs and LCDs may be used as the display panel 10. In this case, the electronic display board 10 includes a communication module therein, so that the advertisement content may be received from the advertisement relay server 70 through the communication module, the signboard content or the advertisement content, and the advertisement output from the electronic display board 10 to the advertisement relay server 70. The exposure information of the content may be transmitted.

The user terminal 50 is a terminal owned by an operator operating an offline store, or a terminal possessed by an advertiser requesting an advertisement, and the advertisement relay server 70 receives an application having workplace information or desired exposure information from the operator terminal. In the case of receiving the message, the application is registered and received by the business owner's business address address or business type in the advertisement relay server 70 free billboard. Meanwhile, when the advertisement relay server 70 receives a request for information about a business owner who applied for a free billboard for each administrative area or business type from the advertiser terminal, the advertisement relay server 70 may provide information on a business owner or a business that applied for a free billboard for each administrative region or business type. Provided to the advertiser terminal.

In the present invention, the employer is to output the advertising content of the advertiser to a free billboard in a certain area or a certain period, instead of receiving a billboard to be installed in his offline store for free from the advertiser, ad relay server (70) ) Determines whether the required usage capacity is exceeded based on the exposure information of the advertisement content received from the electronic display board 10. Preferably, after exceeding the compulsory use capacity of the free billboard, the employer may continue to use the free billboard while receiving an advertisement cost according to the exposure of the advertisement contents from the advertiser based on the exposure information of the advertisement content per unit time.

2 is a functional block diagram illustrating an advertisement relay server according to an embodiment of the present invention.

Referring to FIG. 2 in more detail, the transceiver 110 transmits and receives data to or from the electronic display board through a network. The information management unit 130 receives registration information for registering a business owner from the business terminal through the transceiver 110, for example, a business name, ID, password, business address, or business type, or registers an advertiser from the advertiser terminal. When receiving the registration information, the registration information is stored in the user database 151 and the business owner or the advertiser is registered as a member.

When the information management unit 130 receives the request message of the free display board from the business owner terminal, the information management unit 130 receives and registers the application of the free display board in the user database 151. Here, the application reception message includes the business owner's business address, business type, and desired exposure information of the advertisement content.

On the other hand, when the information management unit 130 is requested from the advertiser terminal to request the application information of the free display board by administrative district or business type to be advertised, the application information on the map of the administrative district by dividing by administrative district or business type To provide. The information management unit 130 maps the selected free billboard from the advertiser terminal and the business owner who applied for the free billboard and registers them in the user database 151, and maps the selection identifier of the advertisement content to be exposed to the selected free billboard. 151).

Preferably, the content database 153 registers and stores the advertisement content for the product to be advertised by the advertiser and the identifier for each advertisement content.

When the capacity determination unit 170 receives exposure information per unit time from the electronic board through the transceiver unit 110, it calculates the mandatory usage capacity per unit time of the free electronic board and the free electronic board previously stored in the usage database 153. The remaining mandatory usage capacity is updated by subtracting the mandatory usage capacity by unit time from the remaining mandatory usage capacity of the system, and the updated remaining mandatory usage capacity is stored in the usage database.

On the other hand, the advertising cost management unit 190 calculates the advertising costs of the advertising content continuously exposed through the free billboard exceeding the mandatory usage capacity, and registers and stores the calculated advertising costs in the usage database 153, or advertising costs Send information on the business owner terminal or advertiser terminal.

3 is a functional block diagram illustrating an example of an information management unit according to the present invention.

Referring to FIG. 3 in more detail, the content manager 131 receives an advertisement content for a product to be advertised from an advertiser terminal and registers and stores the advertisement content and an identifier of the advertisement content in a content database.

When the application reception unit 133 receives the business information and the desired exposure information from the business owner terminal, the application reception unit 133 registers and stores the address, the business type, and the desired exposure information of the business in the user database.

When the wide area information providing unit 135 receives the application information request message for each administrative area or type of business from the advertiser terminal, the number of business owners who applied for the free signboard is counted by the administrative area or type of business to which the business address belongs. In addition, the counted number of employers is displayed on the map of the administrative district and provided to the advertiser terminal. 4 (a) shows an example of the number of business owners displayed on the map of the administrative district.

Referring again to FIG. 3, when the detailed information provider 137 receives a selection command of an administrative district from an advertiser terminal, the detailed information provider 137 may provide information on the duty-based usage capacity according to the business location and location on a detailed map of the selected administrative district. Provided to the advertiser terminal. 4 (b) shows an example of the location of the business place displayed on the detailed map of the selected administrative district. As shown in FIG. 4 (b), detailed maps may be classified by road (for example, two lanes, four lanes, six lanes) or ranks according to popularity (for example, first, second and third grades). Can be displayed.

Referring again to FIG. 3, when an advertisement content to be exposed to a workplace is selected by an advertiser terminal, the content manager 131 may identify an identifier of an advertisement content to be exposed in a free billboard installed at the workplace. Register and store in the user database part.

On the other hand, the usage information providing unit 139 stores the total mandatory usage capacity of the free display board calculated by the usage determination unit based on the business address, business type, and desired exposure information of the business owner selected by the advertiser terminal in the usage database. Alternatively, the information regarding the remaining mandatory use capacity of the free display board calculated by the use capacity determining unit may be registered and stored in the use capacity database according to the exposure information for each unit time received from the display board. On the other hand, if there is a request for information on the total amount of use or the amount of the remaining mandatory use, the information on the remaining mandatory use or the total mandatory use capacity is provided to the advertiser terminal or business terminal.

5 is a view for explaining an example of a message transmitted and received in the management system of the electronic display board according to the present invention.

The advertisement relay server receives an application reception message including the business address, the business type, and the desired exposure information of the advertisement content from the business owner terminal (S10). In this case, the desired exposure information means information on an exposure pattern and an exposure period of the advertisement content.

When the advertisement relay server receives an application information request message for requesting application reception information of a free billboard applied for each administrative region or business type from the advertiser terminal (S20), the advertisement relay server applies for business owners applied to the map for each administrative region. Generates detailed information in which the business location is displayed on the detailed map of the area information or the administrative area where the number of times is displayed, and transmits the generated wide area information or the detailed information to the advertiser terminal (S30).

When the advertisement relay server receives an advertisement request message including a business identifier from the advertiser terminal and an identifier of the advertisement content to be exposed on the electronic display board of the corresponding business (S40), the advertisement content corresponding to the identifier of the selected advertisement content is received by the business owner. To transmit to the free billboard to be installed later (S50).

The advertisement relay server receives an exposure information message including exposure information such as the number of exposures per unit time of the advertisement content from the free billboard installed in the business place (S60), and the information on the remaining obligatory use capacity of the free billboard is based on the exposure information. Calculate the information on the advertising cost of the free billboard exceeding the mandatory use capacity, and transmits the information on the remaining mandatory use capacity or information on the advertising cost to the business owner terminal or the advertiser terminal (S70).

6 is a flowchart illustrating an example of providing wide area information or detailed information in the management method of an electric sign board according to the present invention.

Looking more specifically with reference to Figure 6, when receiving a request message for the application reception information of the free billboards by administrative region or business type from the advertiser terminal (S110), the administrative area to which the business address of the business owner applying for a free billboard The number of business owners who apply for free electronic display boards by category or by business category and by district or business type is counted (S130).

Wide area information is generated so that the number of business owners who have applied for free electronic display boards by administrative area or business type is displayed on the map of the administrative area, and the generated wide area information is provided to the advertiser terminal (S150).

When receiving a command for selecting an administrative area from the advertiser terminal from the provided wide area information (S170), the detailed information generated by generating the detailed information by displaying the business location and the grade of each business location on the detailed map of the selected administrative area. Provide to the advertiser terminal (S190). Preferably, when receiving a command for selecting a business place from the advertiser terminal on the detailed map can provide additional information about the selected business place, Figure 7 shows an example of the additional information for the selected business place. In FIG. 7, the scheme may be divided into a rotary type and a split type. In the rotary type, the signboard content and the advertisement content are periodically displayed at regular time intervals, and as shown in FIG. 8 (b). As shown in the drawing, the signboard content is displayed in some areas of the entire display board and the advertisement content is displayed in the remaining areas.

9 is a flowchart illustrating an example of changing advertisement contents of a free billboard.

Looking in more detail with reference to Figure 9, it is determined whether there is a reception board that is requested to change the advertising content from the advertiser terminal (S210). The change request message is provided with a sign board identifier for changing advertisement content.

A reception billboard group classified as having the same advertisement contents exposed among the reception billboards requested to change the advertisement contents is determined (S230).

By transmitting the same advertisement content to each reception billboard in the reception billboard group, the advertisement contents can be easily changed in units of the reception billboard group (S250).

As shown in FIG. 10, the advertiser wants to display different advertisement contents even for the same product based on the location of the display board and the characteristics of the business place. For example, FIG. 10 (b) is advertising content exposed to a billboard installed at a convenience store or a store, and FIG. 10 (c) is a billboard installed at a convenience store, a store or a restaurant located near a baseball field. An example of the exposed advertisement content.

In the present invention, the advertising content of the electronic display board to which different advertising contents are exposed can be changed in the electronic display board unit, so that the advertising content of the electronic display board group can be changed at the same time without changing the advertising content for each electronic display board.

11 is a flowchart for explaining an example of providing information on a used capacity.

Looking more specifically with reference to Figure 11, based on the location of the business site where the free billboard is installed, the grade according to the business address, business type, the desired exposure information of the selected free billboard is calculated based on the desired exposure information (S310). Herein, the total mandatory usage amount may be allocated differently according to the grade or business type according to the business address among the business information, or calculated differently according to the advertisement exposure pattern or the number of exposures per unit time among the desired exposure information. For example, the higher the rating, the greater the total mandatory capacity, and in the case of a split type, the total mandatory capacity decreases. In the case of a rotary type, the total mandatory capacity decreases as the number of exposures per unit time increases.

When receiving the unit usage capacity information during the unit time from the electronic sign (S330), the remaining mandatory usage capacity is calculated by sequentially subtracting the unit usage capacity received every unit time from the total mandatory usage capacity (S340). It is determined whether the remaining obligatory use capacity of the display board is exceeded (S350), and when the remaining obligatory use capacity is exceeded, it is determined whether a conversion confirmation message for confirming whether the corresponding signboard is to be used for the paid advertisement is received (S370). In the case of receiving the conversion confirmation message, the paying use identifier is marked and registered on the signage (S390), and when receiving the exposure information for the unit time of the signage from the signage on which the paying use identifier is marked, the display of the signage based on the exposure information. The advertisement cost is calculated and information about the calculated advertisement cost is provided to the advertiser terminal or the owner terminal.

Preferably, the advertisement cost may be differently allocated according to the grade or business type according to the business address among the business information, or may be calculated differently according to the advertisement exposure pattern or the number of exposures per unit time in the desired exposure information. For example, the higher the rating, the higher the advertising cost. In the case of the split type, the advertising cost decreases. In the case of the rotary type, the advertising cost decreases as the number of impressions per unit time increases.

Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed in a computer, and can be implemented in a general-purpose digital computer that operates the program using a computer-readable recording medium.

The computer-readable recording medium may be a magnetic storage medium (for example, a ROM, a floppy disk, a hard disk, etc.), an optical reading medium (for example, a CD-ROM, DVD, etc.) and a carrier wave (for example, the Internet). Storage medium).

Although the present invention has been described with reference to the embodiments shown in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

10: billboard 30: network
50: user terminal 70: advertising relay server
110: transceiver 130: information management unit
150: database unit 170: usage determination unit
190: advertising cost management unit
131: content management unit 133: application reception unit
135: wide area information provider 137: detailed information provider
139: usage information providing unit

Claims (8)

In the method of managing the signboard in the advertising relay server,
Receiving an application reception message including business information and desired exposure information from a business owner terminal;
Determining information on the total obligatory use capacity of the free display board based on the business information and the desired exposure information;
Transmitting advertisement content that an advertiser intends to advertise to a free billboard selected by an advertiser connected to the advertisement relay server through a network;
Receiving an exposure information message including an identifier of the billboard and exposure information of the advertisement content at the billboard;
Determining an obligatory usage amount according to the free provision of the signboard based on the identifier of the signboard and the exposure information; And
Calculating the remaining mandatory usage capacity by subtracting the mandatory usage capacity from the total mandatory usage capacity of the display board based on the identifier of the display board, and displaying and controlling the advertisement contents in a set exposure manner until the remaining mandatory usage capacity is exhausted. ,
It is determined whether there is a reception billboard that receives a content change request from an advertiser, and a group of reception billboards classified as the same advertisement contents among the reception billboards registered in the advertisement relay server is transmitted, and the change advertisement contents are transmitted to the reception billboard group.
The total mandatory usage capacity is calculated differently according to the popularity ranking level or the type of business of the business, depending on the address of the business where the free billboard is installed.
The total mandatory usage amount is calculated differently depending on whether the advertisement content is displayed on the free billboard in a rotary or split manner.
If the compulsory usage of the free billboard exceeds the total compulsory usage, receiving a conversion confirmation message confirming whether the free billboard is to be used for a paid advertisement later, and registering and storing the paid usage identifier on the free billboard. A management method of an electric signboard, characterized in that. The method of claim 1, wherein
Determining whether there is a receiving signboard which receives the content change request from the advertiser or the business owner based on the signboard identifier; And
And updating the contents of the reception billboard by transmitting the change advertisement contents or the change signboard contents to be outputted to the reception billboard. delete The method of claim 1, wherein
Registering a business owner applying for a free billboard by business address or business type of the business owner;
When receiving the application information request message for each administrative area or business type from the advertiser terminal, the number of business owners who applied for the free electronic signage is counted by the administrative region or business type to which the business address belongs and the counted number of business owners Displaying on a map of an area and providing the same to the advertiser terminal; And
And receiving the administrative area selection command from the advertiser terminal, displaying the business location on the detailed map of the selected administrative area and providing the location to the advertiser terminal. The method of claim 1, wherein
Receiving an application reception message including business information and desired exposure information from a business owner terminal; And
And determining information on the total obligatory usage of the free display board based on the business information and the desired exposure information, and transmitting the information on the total obligatory usage to the business terminal. Of care. The method of claim 5, wherein
Calculating the remaining duty capacity by subtracting the duty use capacity from the total duty use capacity of each light emitting board based on the identifier of the sign board;
The management method of the electric signboard, characterized in that for providing information on the remaining mandatory usage capacity to the owner terminal or advertiser terminal. 7. The method of claim 6, wherein
Determining whether a pay usage identifier is assigned to the electronic display board in which the remaining required usage capacity does not exist;
Transmitting a pay conversion message to a business terminal of an electric signboard to which the pay usage identifier is assigned; And
And when the conversion confirmation message is received from the business terminal in response to the paid conversion message, calculating the advertising cost of the electronic display board based on the exposure information for the unit time of the electronic display board. How to manage. The method of claim 7, wherein
The total mandatory usage amount is allocated differently according to the administrative area or business type to which the business address belongs among the business information, or differently according to the advertisement exposure pattern or the number of exposures per unit time among the desired exposure information.
The advertisement cost is assigned differently according to the administrative area or business type to which the business address belongs to the business information, or differently assigned according to the exposure pattern or the number of times of exposure per unit of the exposure information. .

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