KR101970355B1 - Method for providing spot based advertisement service using quick response code - Google Patents

Abstract

The present invention relates to provision of a place-based advertisement service using a quick response (QR) code. A method for providing an advertisement service comprises the processes of: generating a QR code corresponding to place information received from a place provider; mapping an advertisement to the QR code in accordance with advertisement service request information received from an advertisement requester; receiving a request for the advertisement from an advertisement consumer through the QR code; and controlling advertisement content of the advertisement to be transmitted to a device of the advertisement consumer in response to the request.

Description

[0001] METHOD FOR PROVIDING SPOT BASED ADVERTISEMENT SERVICE [0002] QUICK RESPONSE CODE [

The present invention relates to providing a location-based advertisement service using a QR (Quick Response) code, and more particularly, to a method for providing an advertisement service considering a place where a QR code is installed.

In modern society, someone offers goods and services, and someone else consumes them. The consumer tries to select a better product, and the product and service provider performs various marketing activities to inform the superiority of the product. One of the typical marketing activities is advertisement. The advertisement can be provided by various media. For example, the advertisement may be provided through media such as television (television), newspaper, Internet, etc., or through structures such as billboards, banners, posters, and the like.

However, consumers live in the flood of numerous advertisements. As a result, consumers do not pay much attention to overflowing advertising and even avoid unnecessary advertising. Therefore, product and service providers and advertising agencies are constantly researching and developing ways to focus consumers' attention on their advertisements.

The present invention provides a method for providing a new location based advertising service.

In addition, the present invention provides a method for providing an advertisement service using a QR (Quick Response) code.

The present invention also provides a method for providing appropriate compensation to consumers who have consumed advertising.

According to an embodiment of the present invention, a method of providing an advertisement service includes generating a QR (Quick Response) code corresponding to place information received from a place provider, To the QR code, receiving a request for the advertisement via the QR code from the advertisement consumer, and transmitting the advertisement content of the advertisement to the device of the advertisement consumer in response to the request And controlling the power supply voltage.

According to the method of providing an advertisement service according to the present invention, it is possible to provide an advertisement immediately at a place corresponding to an advertiser's goods and service characteristics, Can provide an advertisement service.

1 illustrates an environment for an advertisement service according to the present invention.
FIG. 2 illustrates an interworking procedure for providing an advertisement service according to the present invention.
FIG. 3 shows a configuration of a server for providing an advertisement service according to the present invention.
4A shows an example of a QR code DB (DataBase) for providing an advertisement service according to the present invention.
4B shows an example of an advertisement DB for providing an advertisement service according to the present invention.
FIG. 5 illustrates a procedure for providing an advertisement service according to the present invention.
FIG. 6 shows a procedure for issuing a Quick Response (QR) code for an advertisement service according to the present invention.
7 shows a procedure for mapping advertisement contents and QR codes for an advertisement service according to the present invention.
Figure 8 illustrates a procedure for providing advertising content and compensation for an advertising service in accordance with the present invention.
9A and 9B show examples of a method of providing advertisement services mapped to the same QR code in the advertisement service according to the present invention.
Figure 10 shows a more specific procedure for providing rewards to consumers who have consumed advertisements in accordance with the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In particular, the present invention provides a method for providing advertisers' advertising content to consumers and providing rewards in exchange for advertising spending.

The present invention relates to an advertisement service using an identification code installed in a place where advertisement contents are to be provided. Here, the identification code is a graphic or graphic capable of holding a certain amount of information in a visual manner according to a promised rule, for example, a QR (Quick Response) code. A QR code is a visual form code having a two-dimensional form, and includes a variety of information using rectangular horizontal and vertical grid patterns. Generally, a QR code can store a number of about 7,089 characters, about 4,296 characters, about 2,953 bytes of binary characters, about 1,817 Chinese characters, and so on. QR code has advantages such as fast recognition rate, excellent recognition rate, and error recovery function. In the following description, a QR code is shown as an example, but the embodiments described later may be applied to other types of identification codes.

1 illustrates an environment for an advertisement service according to the present invention.

Referring to FIG. 1, in order to provide an advertisement service according to an embodiment of the present invention, an advertisement service server 110 exists. The advertisement service server 110 has authority to a plurality of QR codes 100a to 100h installed in a certain area. Here, the authority includes managing a web page that can be connected through a URL (uniform resource location) provided by the QR codes 100a to 100h. That is, the advertisement service server 110 can provide specific contents through the web pages connected through the QR codes 100a to 100h. Specifically, when any one of the QR codes 100a to 100h is read using a device (for example, a smart phone) possessed by the consumer, the URL information contained in the corresponding QR code allows the consumer to access the service providing server 110 And accesses one of the web pages managed by the user. At this time, the service providing server 110 provides the advertisement contents of the specific advertisement requester through the web page according to the presetting.

The QR codes 100a to 100h may be installed in various places. For example, the QR codes 100a to 100h may be installed in a place where consumption of the advertisement is expected to be easy. In other words, the QR codes 100a to 100h can be installed in a place where consumers are expected to stay for a certain period of time. Specifically, each of the QR codes 100a to 100h is connected to a bus stop (such as a bus stop, a taxi stand, a subway station, etc.), a public transport (such as a bus, a subway or a taxi) It can be installed in a waiting place (eg in front of a ticket office), a restaurant (eg a menu plate), a travel destination (eg tourist information board, a bulletin board)

In addition, the QR codes 100a through 100h may be installed in a place where consumers interested in similar fields are expected to exist. Specifically, each of the QR codes 100a to 100h may be installed in an athletic field, a golf course, a department store, a restaurant providing a specific kind of food, a travel destination, a sightseeing spot, and the like. For example, if QR code installed on a golf course provides advertisements such as golf wear and golf equipment, advertising expenditure is expected to increase. Alternatively, if an advertisement is provided for a soccer article, a football-related article, or another soccer game ticket through a QR code installed in an athletics field where a soccer game is being performed, the advertisement consumption is expected to increase.

In accordance with an embodiment of the present invention, in order to induce consumers' advertising spending, the advertising service server 110 provides compensation (e.g., payback) to consumers who have consumed the advertisement. Here, the compensation can be defined in various forms, for example, various types of rewards such as cash (eg, using existing services such as Kakao Fei ™, Tos ™, Naver Fei ™), points, mobile vouchers, etc. .

The present invention will now be described in more detail regarding the installation of QR codes, the mapping of advertisements and QR codes, the provision of advertising content and compensation.

FIG. 2 illustrates an interworking procedure for providing an advertisement service according to the present invention. 2 is a general procedure of an advertisement service including installation of a QR code, mapping of an advertisement and a QR code, provision of advertisement contents and compensation, and the advertisement service server 110, the place provider 220, the ad requestor 230, Lt; RTI ID = 0.0 > 240 < / RTI > Here, the place provider 220 refers to the entity that manages the place where the QR code is attached, the advertisement requester 230 refers to the entity that requests the advertisement service, and the consumer 240 refers to the entity that consumes the advertisement and receives compensation .

Referring to FIG. 2, the place provider 220 provides the advertisement service server 110 with information on the place where the QR code is to be installed (step S201). For example, a person who wants to participate in the advertisement service through the QR code accesses a web site or the like provided by the advertisement service server 110 and then transmits information (e.g., address, facility type, business type, ) Can be input.

Accordingly, the advertisement service server 110 provides the place provider 220 with a QR code to be installed in the corresponding place (step S202). At this time, the QR code may be newly generated or one of those already generated. Here, the QR code can be provided in the form of data (e.g., an image file, etc.) that can be printed on-line or can be provided in a physical form (e.g., coated print, etc.) via offline means by mail, courier,

Then, the place provider 220 installs a QR code in the corresponding place (step S203). The operations of steps S201 to S203 may proceed free of charge. Scenarios are anticipated where the place provider 220 may be involved first or become involved in the fashion to become a leader of the fourth industrial revolution. As a result, the spot where the QR code is installed will increase with time. Alternatively, a predetermined reward may be paid to the place provider 220 as a reward for providing the place. Here, the reward for providing the place may be the same as, or a different kind of, compensation provided to the consumer 240 in return for advertising expenditure.

After the QR code is installed through the above-described process, the advertisement requester 230 requests the advertisement service server 110 for an advertisement service (step S204). Accordingly, the advertisement service server 110 obtains information on the advertisement requester 230. Next, the advertisement service server 110 sets an advertisement service for the advertisement requestor 230 (step S205). That is, the advertisement service server 110 maps the advertisement of the advertisement requester 230 to at least one QR code.

Then, the consumer 240 requests the advertisement service server 110 through the QR code (step S206). This is an operation in which the consumer 240 accesses the web page indicated by the URL by reading the QR code through the device held by the consumer. Accordingly, the advertisement service server 110 transmits the advertisement contents (step S207). Then, the advertisement service server 110 provides compensation to the consumer 240 (step S208). At this time, the compensation may be provided directly from the advertisement service server 110, or may be provided from the advertisement requestor 230. That is, the advertisement service server 110 controls the consumer 240 to provide compensation for the consumption of the advertisement by processing the compensation directly or requesting the other entity. Although not shown in FIG. 2, an operation may be further included in which the consumer 240 provides personal information (e.g., a telephone number, etc.) to the advertisement service server 110 in order to provide compensation.

FIG. 3 shows a configuration of a server for providing an advertisement service according to the present invention. 3, the advertisement service server 110 includes a control unit 302, a communication unit 304, a QR code database 306, and an advertisement DB 308.

The control unit 302 controls overall operations of the advertisement service server 110. For example, the control unit 302 issues a QR code, maps the QR code and advertisement, and processes various operations that provide advertisement content and compensation. The control unit 302 may be implemented as a microprocessor, a processor, or the like. The communication unit 304 connects to an external communication network and performs functions for transmitting and receiving data / signals / information. For example, the communication unit 304 can perform a function of accessing an Internet network, a wireless communication network, a mobile communication network, and the like. To this end, the communication unit 304 performs functions such as modulation, amplification, and filtering of signals.

The QR code DB 306 stores information on QR codes managed by the advertisement service server 110. When generating a new QR code, the control unit 302 adds a record of the QR code generated in the QR code DB 306. [ When the advertisement is mapped to the QR code, the control unit 302 adds the mapping information to the record of the QR code. Further, upon changing the setting for the advertisement mapped to the QR code, the control unit 302 changes the set value of the record of the QR code. For example, the QR code DB 306 may be constructed as shown in FIG. 4A. 4A shows an example of a QR code DB for providing an advertisement service according to the present invention. 4A, the QR code DB 306 includes an identifier 411, a URL 412, a location 413, a current state 414, a mapped advertisement ID 415, Requestor ID 416, compensation content 417, and the like. At this time, a plurality of advertisements may be mapped to one QR code.

The advertisement DB 308 stores information on the advertisement contents provided through the QR codes. When requesting a new advertisement service, the control unit 302 adds a record for a new advertisement to the advertisement DB 308. When the advertisement is mapped to the QR code, the control unit 302 adds the mapping information to the record of the advertisement. When changing the setting for the advertisement, the control unit 302 changes the set value of the record of the corresponding advertisement. For example, the advertisement DB 306 may be constructed as shown in FIG. 4B. 4B shows an example of an advertisement DB for providing an advertisement service according to the present invention. 4B, the advertisement DB 308 stores information such as an ID 421, a mapped QR code ID 422, an advertisement providing option 423, and a content source 424 for each advertisement. At this time, a plurality of QR codes may be mapped to one advertisement.

FIG. 5 illustrates a procedure for providing an advertisement service according to the present invention.

Referring to FIG. 5, the advertisement service server 110 issues a QR code (step S501). The advertisement service server 110 confirms the information (e.g., location information, etc.) inputted through the website by the place provider 220 and generates a QR code to be installed in the place. Then, the advertisement service server 110 transmits data representing the QR code through the website or via e-mail.

Thereafter, the advertisement service server 110 allocates the advertisement to the QR code according to the request of the advertisement requestor (step S502). At this time, the advertisement service server 110 must select a QR code to be assigned an advertisement. According to one embodiment, an area or location may be designated by the ad requestor, and in this case, the advertisement service server 110 may select a QR code installed in the designated area or place. According to another embodiment, when the region or place is not specified by the ad requestor, the advertisement service server 110 analyzes the characteristics (e.g., product type, consumer layer, etc.) of the advertisement and outputs an appropriate QR code Can be selected. For example, in the case of an advertisement for a sporting goods, a QR code installed in an athletic field may be selected.

Thereafter, the advertisement service server 110 determines whether a request for the advertisement content occurs (step S503). The request for the ad content refers to the connection of the consumer 240 to the web page indicated by the QR code to which the ad is mapped. At this time, the consumer 240 can read the QR code using an application designed for the advertisement service server 110.

Accordingly, the advertisement service server 110 provides the advertisement contents and compensation to the consumer 240 (step S504). The advertisement content may be streamed directly from the advertisement service server 110, or may be delivered from another server. Thus, the advertisement service server 110 directly controls the advertisement contents to be transmitted to the device of the consumer 240 by streaming the advertisement contents or requesting the other server. The advertisement service server 110 then provides compensation to the consumer 204. [ Compensation may be provided directly from the advertisement service server 110 or may be provided from the server of the ad requestor 230 by application of the advertisement service server 110

FIG. 6 shows a procedure for issuing a QR code for an advertisement service according to the present invention.

Referring to FIG. 6, the advertisement service server 110 receives location information on which a QR code is to be installed from the place provider 220 (step S601). The place information is received by the place provider 220 by accessing a website for advertisement service and inputting the information. Here, the location information may include location coordinate values, addresses, facility type, business type, building name, and the like.

Accordingly, the advertisement service server 110 generates and transmits a QR code (step S602). The QR code can be transmitted in the form of an image file, a data value, or the like. In this case, although not shown in FIG. 6, the advertisement service server 110 may further transmit a guide for installing the QR code. That is, the advertisement service server 110 can further inform the user of the QR code when installing the QR code.

7 shows a procedure for mapping advertisement contents and QR codes for an advertisement service according to the present invention.

Referring to FIG. 7, the advertisement service server 110 transmits advertisement service option information that can be purchased (S701). In other words, when the advertisement requester 230 accesses the website and selects a page for requesting an advertisement, the advertisement service server 110 transmits an advertisement service request Information is transmitted. For example, the options include location information of QR codes that are available for purchase, settings for the advertisement provision (e.g., the number of times of provision, restriction of time of delivery, etc.). In some cases, step S701 may be omitted.

Thereafter, the advertisement service server 110 receives advertisement request information (step S702). The advertisement request information includes information on the advertisement requester 230, information on the advertisement content, and information on the advertisement target product or service. In addition, the advertisement request information may further include information about a place where the advertisement is to be provided, setting contents (e.g., number of times, time zone, etc.) for providing the advertisement.

Next, the advertisement service server 110 determines a method of providing the advertisement (S703). In other words, the advertisement service server 110 generates a variety of advertisements related to the advertisement providing action, such as which place to provide the advertisement using the QR code, at what time zone, when to limit the number of times, Determine the variables. At least one of the variables to be determined may be determined to the value specified by the ad requestor 230. In addition, at least one of the determined parameters may be determined based on an analysis result of the goods or services of the advertisement service server 110. For example, if an advertisement service related to the soccer article is requested, the place may be selected as an athletic field, and the time zone may be selected as the time zone during which the soccer game is held in the athletic arena. As another example, if advertising services related to products that are expected to be of interest to workers are commissioned, all QR codes within an office-densely populated area can be selected.

Next, the advertisement service server 110 maps the advertisement content and the QR code of the advertisement requester (step S704). That is, the advertisement service server 110 creates a new record in the advertisement DB 308, and records mapping information in the corresponding records of the QR code DB 306 and the advertisement DB 308. [ At this time, different advertisements may be mapped to one QR code by time slot.

Figure 8 illustrates a procedure for providing advertising content and compensation for an advertising service in accordance with the present invention.

Referring to FIG. 8, the advertisement service server 110 receives a request for advertisement through a QR code (step S801). The request may be an HTTP REQUEST message, which is a connection request of the web page using the URL indicated by the QR code.

Then, the advertisement service server 110 confirms the advertisement mapped to the QR code (step S802). That is, the advertisement service server 110 searches for the QR code corresponding to the URL in the QR code DB 306, and confirms the advertisement mapped to the retrieved QR code. In addition, the advertisement service server 110 may use the advertisement DB 308 to check whether there is an option assigned to the identified advertisement.

After confirming the advertisement mapped to the QR code, the advertisement service server 110 provides the advertisement to the device of the consumer 240 that has transmitted the request (step S802). To this end, the advertisement service server 110 confirms the advertisement content source information for the advertisement in the advertisement DB 308. The advertisement content may be stored in the advertisement service server 110, or may be stored in another server that is linked to the advertisement service server 110. In this case, the advertisement service server 110 may directly or by requesting the other server to stream the advertisement content. Alternatively, if the ad content is stored in the ad requestor 230 or in an external server that is not interlocked with the advertiser, the ad serving server 110 may redirect the connection of the consumer 240 to the external server.

Then, the advertisement service server 110 checks whether the conditions for compensation are satisfied (step S803). That is, rewards are not merely offered by receiving ad content, but require certain conditions to be filled. For example, rewards can be provided on the condition that they consume more than a certain amount of ad content (e.g., consumption over a specified percentage of time, consumption over a predetermined value). Additionally, conditions related to the current consumer's location, conditions associated with limiting the same ad content consumption on the same device, and the like may be added.

If it is confirmed that the condition for compensation is satisfied, the advertisement service server 110 provides compensation (S804). The advertisement service server 110 may directly request the advertisement requester 230 to provide compensation or perform processing to provide compensation. At this time, the advertisement service server 110 needs information on the consumer 240. 8, the advertisement service server 110 can request and receive necessary information (e.g., telephone number, ID, etc.) from the consumer 240. [ Alternatively, when the consumer 240 executes the application for providing the advertisement service, the advertisement service server 110 precedes the execution of the application and the advertisement consumption in the advertisement consumption process. Information can be easily obtained.

According to the procedure described with reference to Fig. 8, an advertisement mapped to the QR code is provided. According to various embodiments, a plurality of ads may be mapped to one QR code. At this time, a plurality of advertisements may share one QR code in the same manner as in FIGS. 9A and 9B. 9A and 9B show examples of a method of providing advertisement services mapped to the same QR code in the advertisement service according to the present invention.

FIG. 9A is an example in which another advertisement is provided according to a time zone. Referring to FIG. 9A, advertisement A, advertisement B, and advertisement C are mapped to one QR code. At this time, the three advertisements, that is, the advertisement A, the advertisement B, and the advertisement C share the QR code by dividing the time zone. That is, if the corresponding QR code is read during time zone # 1 911, advertisement A is provided, and when the corresponding QR code is read during time zone # 2 912, advertisement B is provided. Then, when the corresponding QR code is read during time zone # 3 (913), an advertisement C is provided.

FIG. 9B is an example in which the advertisement is switched according to the number of times. Referring to FIG. 9B, advertisement A, advertisement B, and advertisement C are mapped to one QR code. At this time, the three advertisements, that is, the advertisement A, the advertisement B, and the advertisement C are switched according to the satisfaction of the number of times. That is, if the advertisement A is provided N times in the state where the first advertisement A is provided, the QR code is no longer used to provide the advertisement A but is used to provide the advertisement B. Similarly, if advertisement B is provided M times, in a state where advertisement B is provided, the QR code is not used to provide advertisement B and is used to provide advertisement C. Here, the number of times the advertisement is provided is counted based on the number of times of transmission of the advertisement contents, or is counted based on the number of times of providing the compensation.

Figure 10 shows a more specific procedure for providing rewards to consumers who have consumed advertisements in accordance with the present invention. Figure 10 shows a specific example of a condition for compensation.

Referring to FIG. 10, the advertisement service server 110 checks the amount of advertisement consumption (step S1001). That is, the advertisement service server 110 confirms how much amount of advertisement contents are transmitted to the device of the consumer 240. [ Here, the amount can be expressed by the ratio of the time consumed to the total time, and the value of the consumed time.

Then, the advertisement service server 110 checks whether a certain amount of advertisement has been consumed (step S1002). Here, the predetermined amount may be defined differently depending on the advertisement. It is desirable that a certain amount is defined as the amount of expected effect of the advertisement. For example, the advertisement service server 110 can confirm whether or not an amount corresponding to 80% or more of the running time has been consumed. If a certain amount of advertisement has not been consumed, the advertisement service server 110 ends without providing any compensation.

If a certain amount of advertisement has been consumed, the advertisement service server 110 obtains the location information of the device of the consumer 240 (S1003). The location of the device of the consumer 240 can be obtained by receiving location information (e.g., GPS value) of the device of the consumer 240. [

Next, the advertisement service server 110 confirms the location of the QR code used in the advertisement request (step S1004). The advertisement service server 110 can confirm the location of the QR code by searching the QR code DB 306. [ If the QR code is installed in a non-fixed location (eg a bus or a subway), the location of the QR code may be different from the other devices representing the place (eg bus driver's smartphone, bus / subway). (E.g., an attached location tracking device, etc.).

Next, the advertisement service server 110 checks whether the position of the device of the consumer 240 is within the allowable range from the position of the QR code (S1005). That is, the advertisement service server 110 confirms whether the device of the consumer 240 is close to the installation place of the QR code. To this end, the advertisement service server 110 compares the location of the device of the consumer 240 with the location of the QR code. That is, the advertisement service server 110 checks whether the difference between the two position values exceeds the threshold value. If the location of the device of the consumer 240 is outside the allowed range from the location of the QR code, the advertisement service server 110 ends without providing compensation. The fact that the position of the device of the consumer 240 is not in proximity to the QR code means that it is in an abnormal state, so compensation is limited.

If the position of the device of the consumer 240 is within the allowable range from the position of the QR code, the advertisement service server 110 confirms the advertisement consumption history of the device of the consumer 240 requesting the advertisement (S1006). That is, the advertisement service server 110 confirms whether the device of the consumer 240 has an experience of receiving the advertisement content through the service which has been performed in the past, and when the advertisement content is received. Accordingly, the advertisement service server 110 can confirm the consumption pattern or frequency of the advertisement generated in the device of the consumer 240, the type of the consumed advertisement, and the like.

Then, the advertisement service server 110 confirms whether the same advertisement has been consumed within a predetermined period of time (S1007). This is a condition to prevent repetitive advertisement consumption aimed at the unjust acquisition of compensation. Here, the predetermined period may be properly defined according to the type and purpose of the advertisement. For example, it may be required that at least one advertisement consumption is prohibited on the same device on the same day, or that the time interval between consecutive two advertisement consumption times is equal to or greater than the threshold time. If the same advertisement is consumed within a certain period of time in the same device, the advertisement service server 110 does not provide compensation and ends.

If the same advertisement has not been consumed in the same device within a predetermined period of time, the advertisement service server 110 provides compensation (S1008).

The embodiment of FIG. 10 combines the three conditions. A certain amount of advertisement consumption, a close proximity to QR code, an interval between advertisement consumption and a predetermined time or more. However, according to another embodiment, any one of the three conditions can be omitted. Further, according to another embodiment, other conditions may be added, or another condition may replace at least one of the three conditions.

10, the advertisement service server 110 confirms both the location of the device of the consumer 240 and the location of the QR code in order to check whether the device of the consumer 240 is close to the installation location of the QR code , Respectively. According to another embodiment, a signal system such as LoRa (Long Range), a beacon may be used to determine whether the device of the consumer 240 is close to the place of installation of the QR code. For example, if a beacon transmission device is installed near the installation location of the QR code, the consumer 240 device will receive the signal of the beacon transmission device when reading the QR code. Accordingly, the advertisement service server 110 can determine whether the device of the consumer 240 is in proximity to the QR code by checking whether the device of the consumer 240 has received the corresponding beacon signal when reading the QR code. In this case, the device of the consumer 240 may transmit information (e.g., an on / off indicator, a value included in the beacon signal, etc.) indicating whether the beacon signal is received upon request of the advertisement content or separately.

Additionally, an alarm may be sent to the advertisement service server 110 if it is determined that the device of the consumer 240 is not close to the installation location of the QR code, i.e., the QR code has deviated from the installation location . Accordingly, the operating entity of the advertisement service server 110 can take an appropriate action on the QR code deviating from the normal position.

Further, when the advertisement contents are requested through the corresponding QR code in the future, the advertisement service server 110 which received the alarm may transmit a message informing that the corresponding QR code is not in the normal state, can do. Through this, the consumer who has not been informed of the abnormal situation and requested the advertisement can recognize that the compensation is not provided. In addition, the message may further include information informing the normal position of the QR code.

If the consumer who receives the message moves the QR code back to the normal position, a scenario may be provided that provides additional compensation. That is, after a message informing that a specific consumer is not in a normal situation is transmitted and an advertisement is requested from the specific consumer at a normal location where the corresponding QR code is to be installed without an advertisement request from another consumer in the middle, 110) determines that the consumer who has received the message has moved the QR code to the normal position. Accordingly, the advertisement service server 110 can provide additional special compensation.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments, but is capable of various modifications within the scope of the invention. Therefore, the scope of the present invention should not be limited by the illustrated embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

Claims (12)

A method for providing an advertisement service,
The device of the place provider accesses the website and transmits the place information to the advertisement service server through the website;
The advertisement service server generates a QR (Quick Response) code corresponding to the place information input through the website, and transmits information on the generated QR code to a database ;
When the advertisement service request information is input, the advertisement service server selects a place where a QR code to map an advertisement according to the advertisement service request information is installed, from a place where the plurality of QR codes are installed, Mapping the advertisement as one of a plurality of advertisements mapped to the advertisement;
The device of the advertising consumer reading the QR code installed at the selected location and transmitting a request for the advertisement mapped with the QR code;
Controlling the advertisement service server to transmit the advertisement content of the advertisement set to be provided in the current time zone among the plurality of advertisements mapped to the QR code to the advertisement consumer device in response to the request; And
And controlling the advertisement service server to provide the advertisement consumer with compensation for consumption of the advertisement when the device of the consumer is located within a certain distance from the QR code when the request is generated Way.
The method according to claim 1,
Wherein the location information includes at least one of a location coordinate value, an address, a facility type, a business type, and a building name of a place where the QR code is to be installed.
The method according to claim 1,
Wherein the place information is received by the advertisement service server by the place provider inputting through the website.
The method according to claim 1,
Wherein the step of mapping the advertisement to a QR code installed in the selected location comprises:
Wherein the advertisement service server stores setting information for the advertisement in the database,
Wherein the database includes a first database including setting information for each QR code and a second database including advertisement-specific setting information,
The first database includes an identifier for each QR code, a URL (uniform resource location), an installation location, an advertisement allocation status, and an ID of a mapped advertisement,
Wherein the second database includes an advertisement-specific ID, an ID of a mapped QR code, an option related to advertisement provision, and content source information.
The method according to claim 1,
Selecting a place where a QR code for mapping an advertisement according to the advertisement service request information is installed and mapping the advertisement to a QR code installed in the selected location,
A step in which the advertisement service server confirms a designated place included in the advertisement service request information;
And the advertisement service server checking a QR code installed at the identified location.
The method according to claim 1,
Selecting a place where a QR code for mapping an advertisement according to the advertisement service request information is installed and mapping the advertisement to a QR code installed in the selected location,
The advertisement service server analyzing characteristics of goods or services related to the advertisement;
Determining, by the advertisement service server, where to provide the advertisement according to the analyzed characteristics; And
And the advertisement service server checking a QR code installed at the determined location.
The method according to claim 1,
Wherein the step of mapping the advertisement to a QR code installed in the selected location comprises:
Determining a time zone in which the advertisement service server provides the advertisement; And
And setting the advertisement service server to provide the advertisement content of the advertisement when a request is received at the determined time zone.
The method according to claim 1,
Wherein the step of mapping the advertisement to a QR code installed in the selected location comprises:
Determining a number of times the advertisement service server provides the advertisement; And
And setting the advertisement service server to stop providing the advertisement if the advertisement content of the advertisement is provided the predetermined number of times.
The method according to claim 1,
Further comprising the step of, after the advertisement service server generates the QR code, transmitting the data of the QR code and guide information on installation of the QR code.
The method according to claim 1,
The compensation may include consuming a certain amount of advertising content in addition to the location of the consumer device within a certain distance from the QR code when the request occurs, ≪ RTI ID = 0.0 > and / or < / RTI >
The method according to claim 1,
Wherein the step of controlling the advertisement service server to transmit the advertisement content to the advertisement consumer apparatus comprises:
And controlling the advertisement content to be transmitted to the device of the advertisement consumer when the number of times of providing compensation for the advertisement content is equal to or less than a threshold value.
The method according to claim 1,
Checking the location of the QR code by checking the database if the installation location of the QR code is fixed;
Further comprising the step of confirming the location of the QR code by acquiring location information of the movable location when the installation location of the QR code is a movable location.

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