WO2020017680A1

WO2020017680A1 - Method for providing location-based advertisement service by using qr code

Info

Publication number: WO2020017680A1
Application number: PCT/KR2018/008318
Authority: WO
Inventors: 원태성
Original assignee: 원태성
Priority date: 2018-07-18
Filing date: 2018-07-24
Publication date: 2020-01-23
Also published as: KR101970355B1

Abstract

The present invention relates to the provision of a location-based advertisement service by using a quick response (QR) code, and a method for providing an advertisement service comprises the steps of: generating a QR code corresponding to location information received from a location provider; mapping an advertisement to the QR code according to advertisement service request information received from an advertisement requester; receiving a request for the advertisement through the QR code from an advertisement consumer; and performing control so as to transmit advertisement content of the advertisement to a device of the advertisement consumer in response to the request.

Description

Place-based advertising service using QR code

The present invention relates to providing a place-based advertisement service using a Quick Response (QR) code, and more particularly, to a method for providing an advertisement service in consideration of a place where a QR code is installed.

In the modern world, someone provides goods and services, and others consume it. The consumer wants to select a better product, and accordingly, the product and service provider performs various marketing activities to inform the excellence of their product. One of the representative marketing activities is advertisement. Advertisements may be provided by various media. For example, advertisements may be provided through media such as televisions, newspapers, the Internet, or the like, or through structures such as billboards, banners, posters, and the like.

However, consumers live in a flood of advertisements. As a result, consumers do not pay much attention to overflowing advertisements and even avoid unnecessary consumption of advertisements. Accordingly, product and service providers and advertising agencies are constantly researching and developing ways to attract consumers' attention to their advertisements.

The present invention provides a method for providing a new location-based advertising service.

In addition, the present invention provides a method for providing an advertisement service using a Quick Response (QR) code.

The present invention also provides a method for providing appropriate compensation to consumers who have consumed an advertisement.

According to an embodiment of the present invention, a method for providing an advertisement service may include generating a QR (Quick Response) code corresponding to place information received from a place provider, and advertising according to advertisement service request information received from an advertisement requester. Mapping to the QR code, receiving a request for the advertisement from the advertisement consumer via the QR code, and sending the advertisement content of the advertisement to the device of the advertisement consumer in response to the request. It characterized in that it comprises a process of controlling.

According to the method for providing an advertisement service according to the present invention, by providing an advertisement immediately in a place that meets the characteristics of the advertiser's products and services, and providing a reward for advertising consumption to consumers, both advertisers and consumers have high satisfaction Branch can provide an advertising service.

1 illustrates an environment for an advertising service according to the present invention.

2 illustrates an interworking procedure for providing an advertisement service according to the present invention.

3 is a block diagram of a server providing an advertisement service according to the present invention.

4A illustrates an example of a QR code DB (DataBase) for providing an advertisement service according to the present invention.

4B illustrates an example of an advertisement DB for providing an advertisement service according to the present invention.

5 illustrates a procedure for providing an advertisement service according to the present invention.

6 illustrates a procedure of issuing a Quick Response (QR) code for an advertising service according to the present invention.

7 illustrates a procedure of mapping advertisement content and QR code for an advertisement service according to the present invention.

8 illustrates a procedure for providing advertisement content and compensation for an advertisement service according to the present invention.

9A and 9B illustrate examples of a method of providing advertisement services mapped to the same QR code in the advertisement service according to the present invention.

10 illustrates a more specific procedure for providing a reward to a consumer who has consumed an advertisement in accordance with the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

Hereinafter, the present invention describes a technology for providing a place-based advertising service. In particular, the present invention describes a method of providing an advertiser's advertising content to consumers and providing a reward in return for advertising consumption.

The present invention relates to an advertisement service using an identification code installed at a place where an advertisement content is to be provided. Here, the identification code is a figure or graphic that can contain a certain amount of information in a visual manner according to a promised rule, for example, a QR (Quick Response) code. The QR code is a visual code having a two-dimensional format, and contains a variety of information using a horizontal and vertical grid pattern. Generally, a QR code can store about 7,089 numbers, about 4,296 characters, about 2,953 bytes of binary characters, about 1,817 Chinese characters, and the like. QR code has advantages such as fast recognition speed, excellent recognition rate, and error recovery function. In the following description, a QR code is shown as an example, but embodiments described below may be applied to other types of identification codes.

Referring to FIG. 1, an advertisement service server 110 exists to provide an advertisement service according to an embodiment of the present invention. The advertisement service server 110 has authority to a plurality of QR codes 100a to 100h installed in a predetermined region. Here, having authority means managing web pages that can be connected through a uniform resource location (URL) provided by the QR codes 100a to 100h. That is, the advertisement service server 110 may provide specific content through a web page connected through the QR codes 100a to 100h. Specifically, when any one of the QR codes 100a to 100h is read using a device (for example, a smartphone) held by the consumer, the consumer is sent to the service providing server 110 by URL information contained in the QR code. You are connected to one of the web pages managed by. In this case, the service providing server 110 provides the advertisement content of the specific advertisement requester through the web page according to a preset setting.

QR codes 100a to 100h may be installed in various places. For example, the QR codes 100a to 100h may be installed at a place where the consumption of the advertisement is expected to be easily made. In other words, the QR codes 100a to 100h may be installed at a place where consumers are expected to stay for a certain time. Specifically, each of the QR codes 100a to 100h includes a stop (eg, a bus stop, a taxi stand, a subway station, etc.), a public transportation interior (eg, a bus, a subway, a taxi, etc.), a public restroom, and a line of people. It can be installed in a waiting place (e.g. in front of a ticket office), a restaurant (e.g. a menu board), or a travel destination (e.g. a tourist information board, a bulletin board).

In addition, the QR codes 100a to 100h may be installed at places where there are expected to be consumers interested in similar fields. In detail, each of the QR codes 100a to 100h may be installed in an athletic stadium, a golf course, a department store, a restaurant that provides a specific type of food, a travel destination, a tourist destination, or the like. For example, if an advertisement for golf wear, golf equipment, etc. is provided through a QR code installed in a golf course, advertisement consumption is expected to increase. Or, if advertisements for soccer goods, soccer-related goods or other soccer game tickets are provided through a QR code installed in an athletic field where a soccer game is played, advertisement consumption is expected to increase.

According to an embodiment of the present invention, in order to induce consumers to consume advertising, the advertisement service server 110 provides a reward (eg, payback) to the consumer who consumed the advertisement. Here, the rewards can be defined in various forms, for example, various types of rewards such as cash (for example, using existing services such as Kakao Pay ™, Toss ™ and Naver Pay ™), points, and mobile gift certificates. Can be.

Hereinafter, the present invention will be described in more detail with respect to installation of QR codes, advertisement and mapping of QR codes, provision of advertisement contents and rewards.

2 illustrates an interworking procedure for providing an advertisement service according to the present invention. 2 is a general procedure of an advertising service including installation of a QR code, mapping of an advertisement and QR code, provision of advertisement contents and rewards, and includes an advertisement service server 110, a place provider 220, an advertisement requester 230, and a consumer. The operations performed between 240 are shown. Here, the place provider 220 refers to a subject managing the place where the QR code is attached, the advertisement requestor 230 refers to a subject requesting an advertisement service, and the consumer 240 refers to a subject that consumes an advertisement and receives a reward. .

Referring to FIG. 2, the place provider 220 provides the advertisement service server 110 with information about a place where the QR code is to be installed (step S201). For example, a person who wants to participate in an advertisement service through a QR code accesses a website provided by the advertisement service server 110, and then receives information on the place (eg, address, facility type, business type, building name, etc.). ) Can be entered.

Accordingly, the advertisement service server 110 provides the place provider 220 with the QR code to be installed in the place (step S202). In this case, the QR code may be newly generated or one of those already generated. Here, the QR code may be provided in the form of printable data online (for example, an image file, etc.) or may be provided in physical form (for example, a coated print, etc.) by means of mail, courier, or the like on the offline.

Thereafter, the place provider 220 installs a QR code at the corresponding place (step S203). Operations of steps S201 to S203 may be performed free of charge. A scenario may be expected in which the place provider 220 may first participate or become involved in order to become a leader of the fourth industrial revolution. Accordingly, as time passes, the spot where the QR code is installed will increase. Alternatively, in exchange for providing a place, a predetermined reward may be paid to the place provider 220. In this case, the reward for providing the place may be the same as the reward provided to the consumer 240 in return for advertising consumption, or may be of a different kind.

After the QR code is installed through the above-described process, the advertisement requestor 230 requests the advertisement service from the advertisement service server 110 (step S204). Accordingly, the advertisement service server 110 obtains information about the advertisement requestor 230. Subsequently, the advertisement service server 110 sets an advertisement service for the advertisement requestor 230 (step S205). That is, the advertisement service server 110 maps the advertisement of the advertisement requestor 230 to at least one QR code.

Thereafter, the consumer 240 requests an advertisement from the advertisement service server 110 through the QR code (step S206). This is an operation of accessing the web page indicated by the corresponding URL by reading the QR code through the device held by the consumer 240. Accordingly, the advertisement service server 110 transmits the advertisement content (step S207). In addition, the advertisement service server 110 provides a reward to the consumer 240 (step S208). In this case, the reward may be provided directly from the advertisement service server 110 or may be provided from the advertisement requestor 230. That is, the advertisement service server 110 controls the consumer 240 to provide a reward for the consumption of the advertisement by directly processing or requesting another entity. Although not shown in FIG. 2, in order to provide a reward, an operation of providing a personal information (eg, a phone number) by the consumer 240 to the advertisement service server 110 may be further included.

3 is a block diagram of a server providing an advertisement service according to the present invention. Referring to FIG. 3, the advertisement service server 110 includes a control unit 302, a communication unit 304, a QR code DB (DataBase) 306, and an advertisement DB 308.

The controller 302 controls overall operations of the advertisement service server 110. For example, the controller 302 issues various operations that issue QR codes, map QR codes and advertisements, and provide advertisement content and rewards. The controller 302 may be implemented as a microprocessor, a processor, or the like. The communication unit 304 connects to an external communication network and performs a function for transmitting and receiving data / signal / information. For example, the communication unit 304 may perform a function of accessing an internet network, a wireless communication network, a mobile communication network, and the like. To this end, the communication unit 304 performs functions such as modulation, demodulation, amplification, and filtering of the signal.

The QR code DB 306 stores information about QR codes managed by the advertisement service server 110. When generating a new QR code, the controller 302 adds a record for the QR code generated in the QR code DB 306. When the advertisement maps to the QR code, the controller 302 adds mapping information to the record of the QR code. In addition, when changing the setting for the advertisement mapped to the QR code, the control unit 302 changes the setting value of the record of the QR code. For example, the QR code DB 306 may be constructed as shown in Figure 4a below. 4A shows an example of a QR code DB for providing an advertisement service according to the present invention. As shown in FIG. 4A, the QR code DB 306 may identify an ID 411, a URL 412, a place 413, a current state 414, a mapped advertisement ID 415, and an advertisement for each QR code. Information such as the requestor ID 416 and the reward contents 417 is stored. In this case, a plurality of advertisements may be mapped to one QR code.

The advertisement DB 308 stores information about advertisement contents provided via QR codes. When requesting a new advertisement service, the controller 302 adds a record for a new advertisement to the advertisement DB 308. When the advertisement maps to the QR code, the controller 302 adds mapping information to the record of the advertisement. In addition, when changing the setting for the advertisement, the controller 302 changes the setting value of the record of the advertisement. For example, the advertisement DB 306 may be built up as shown in FIG. 4B. 4B illustrates an example of an advertisement DB for providing an advertisement service according to the present invention. As shown in FIG. 4B, the advertisement DB 308 stores information such as an ID 421, a mapped QR code ID 422, an advertisement providing option 423, a content source 424, and the like for each advertisement. In this case, a plurality of QR codes may be mapped to one advertisement.

Referring to Figure 5, the advertising service server 110 issues a QR code (step S501). The advertisement service server 110 checks the information (eg, place information) input through the website by the place provider 220 and generates a QR code to be installed at the place. The advertisement service server 110 transmits data representing the QR code through a website or through an e-mail.

Thereafter, the advertisement service server 110 allocates an advertisement to the QR code according to the request of the advertisement requester (step S502). At this time, the advertisement service server 110 should select a QR code to assign the advertisement. According to an embodiment of the present disclosure, a region or a place may be designated by the advertisement requestor. In this case, the advertisement service server 110 may select a QR code installed in the designated region or place. According to another embodiment, when a region or a place is not designated by the advertisement requester, the advertisement service server 110 analyzes the characteristics of the advertisement (eg, product type, consumer layer, etc.), and selects an appropriate QR code according to the analysis result. Can be selected. For example, in the case of an advertisement for sporting goods, a QR code installed in an athletic field may be selected.

Thereafter, the advertisement service server 110 checks whether a request for advertisement content occurs (step S503). The request for the advertising content refers to the consumer 240's connection to the webpage indicated by the QR code to which the advertisement is mapped. In this case, the consumer 240 may read the QR code using an application designed for the advertisement service server 110.

Accordingly, the advertisement service server 110 provides advertisement content and rewards to the consumer 240 (step S504). The advertising content can be streamed directly from the advertising service server 110 or delivered from another server. Accordingly, the advertisement service server 110 controls to directly transmit the advertisement content to the device of the consumer 240 by streaming the advertisement content or requesting another server. The advertisement service server 110 then provides a reward to the consumer 204. Rewards may be provided directly from the advertising service server 110 or may be provided from the server of the advertising requestor 230 upon application of the advertising service server 110.

6 shows a procedure for issuing a QR code for the advertising service according to the present invention.

Referring to FIG. 6, the advertisement service server 110 receives the place information on which the QR code is to be installed from the place provider 220 (step S601). The place information is received when the place provider 220 accesses a website for the advertisement service and inputs the corresponding information. Here, the place information may include a location coordinate value, an address, a facility type, a business type, a building name, and the like.

Accordingly, the advertisement service server 110 generates and transmits a QR code (step S602). The QR code may be sent in the form of an image file, data value, or the like. In this case, although not shown in FIG. 6, the advertisement service server 110 may further transmit a guide for installing the QR code. That is, the advertisement service server 110 may further inform the precautions, recommended installation environment, etc. to be observed when installing the QR code.

7 illustrates a procedure of mapping the advertisement content and the QR code for the advertisement service according to the present invention.

Referring to FIG. 7, the advertisement service server 110 transmits purchaseable advertisement service option information (step S701). In other words, when the advertisement requester 230 accesses a website and selects a page for an advertisement request, the advertisement service server 110 displays options for the advertisement service currently available for purchase through the website. Send the information. For example, the options may include place information of the QR codes available for purchase, a setting for providing an advertisement (eg, a limit on a number of servings, a time limit for serving, etc.). In some cases, step S701 may be omitted.

Thereafter, the advertisement service server 110 receives advertisement request information (step S702). The advertisement request information includes information about the advertisement requestor 230, information about advertisement content, and information about an advertisement target product or service. In addition, the advertisement request information may further include information on a place where an advertisement is to be provided, setting contents (eg, a number of times, a time zone, etc.) for providing an advertisement.

Subsequently, the advertisement service server 110 determines a method of providing an advertisement (S703). In other words, the advertisement service server 110 may provide various advertisements related to the act of providing the advertisement, such as whether to provide the advertisement using a QR code, at what time of day, to limit the number of times, and to limit the number of times if there is a limit. Determine the variables. At least one of the determined variables may be determined to a value designated by the advertisement requestor 230. In addition, at least one of the determined variables may be determined based on an analysis result of a product or a service of the advertisement service server 110. For example, when an advertisement service related to soccer equipment is requested, a place may be selected as a sports stadium, and a time zone may be selected as a time zone when a soccer game is held at the sports stadium. As another example, when an advertisement service related to a product that is expected to attract office workers is commissioned, all QR codes in areas where offices are concentrated may be selected.

Subsequently, the advertisement service server 110 maps the advertisement content and the QR code of the advertisement requestor (step S704). That is, the advertisement service server 110 generates a new record in the advertisement DB 308 and records the mapping information in the corresponding records of the QR code DB 306 and the advertisement DB 308. In this case, different advertisements may be mapped to one QR code for each time zone.

Referring to FIG. 8, the advertisement service server 110 receives a request for an advertisement through a QR code (step S801). The request is a request for accessing a web page using a URL indicated by a QR code, and may mean an HTTP REQUEST message.

Subsequently, the advertisement service server 110 checks the advertisement mapped to the QR code (S802). That is, the advertisement service server 110 searches for the QR code corresponding to the URL in the QR code DB 306 and checks the advertisement mapped to the retrieved QR code. In addition, the advertisement service server 110 may use the advertisement DB 308 to check whether there is an option given to the identified advertisement.

After checking the advertisement mapped to the QR code, the advertisement service server 110 provides the advertisement to the device of the consumer 240 that sent the request (step S802). To this end, the advertisement service server 110 checks the advertisement content source information for the advertisement in the advertisement DB 308. The advertisement content may be stored in the advertisement service server 110 or in another server interworking. In this case, the advertisement service server 110 may stream the advertisement content directly or by requesting another server. On the contrary, when the advertisement content is stored in an external server which is not linked with the advertisement requestor 230 and the advertiser, the advertisement service server 110 may redirect the connection of the consumer 240 to the external server.

Subsequently, the advertisement service server 110 checks whether the reward condition is satisfied (step S803). In other words, the reward is not merely provided by receiving the advertisement content, but requires that certain conditions be followed. For example, the reward may be provided subject to spending more than a certain amount of advertising content (eg, spending over a predetermined rate, spending over a predetermined value). In addition, conditions relating to the current consumer's location, conditions relating to restricting consumption of the same advertising content on the same device, and the like may be added.

If it is confirmed that the conditions for the reward are satisfied, the advertisement service server 110 provides a reward (step S804). The advertisement service server 110 may request the advertisement requestor 230 to provide a reward or directly perform a process for providing the reward. In this case, the advertisement service server 110 needs information about the consumer 240. To this end, although not shown in FIG. 8, the advertisement service server 110 may request and receive information (eg, a phone number, an ID, etc.) necessary for the consumer 240. Alternatively, when the consumer 240 executes the application for providing the advertisement service, a subscription procedure is performed in the execution of the application and the advertisement consumption process, and the advertisement service server 110 performs a subscription procedure for the consumer 240. Information can be easily obtained.

According to the procedure described with reference to FIG. 8, an advertisement mapped to a QR code is provided. According to various embodiments of the present disclosure, a plurality of advertisements may be mapped to one QR code. In this case, the plurality of advertisements may share one QR code in the same manner as in FIGS. 9A and 9B. 9A and 9B illustrate examples of a method of providing advertisement services mapped to the same QR code in the advertisement service according to the present invention.

9A illustrates an example in which different advertisements are provided according to time zones. Referring to FIG. 9A, advertisement A, advertisement B, and advertisement C are mapped to one QR code. In this case, three advertisements, that is, advertisement A, advertisement B, and advertisement C share a QR code by dividing the time zone. That is, if the corresponding QR code is read during the time zone # 1 911, the advertisement A is provided, and if the corresponding QR code is read during the time zone # 2 912, the advertisement B is provided. When the QR code is read during the time zone # 3 913, the advertisement C is provided.

9B illustrates an example in which advertisements are switched according to the number of times. Referring to FIG. 9B, advertisement A, advertisement B, and advertisement C are mapped to one QR code. At this time, three advertisements, that is, advertisement A, advertisement B, and advertisement C, are switched depending on the number of times. That is, when Ad A is provided N times while the original Ad A is provided, the corresponding QR code is no longer used to provide Ad A, but is used to provide Ad B. Similarly, with AdB provided, once AdB is provided M times, the QR code is no longer used to provide AdB, but used to provide AdC. Here, the number of times the advertisement is provided is counted based on the number of times the advertisement content is transmitted or counted based on the number of times the reward is provided.

10 illustrates a more specific procedure for providing a reward to a consumer who has consumed an advertisement in accordance with the present invention. 10 shows a specific example of a condition for compensation.

Referring to Figure 10, the advertising service server 110 checks the advertising consumption (step S1001). That is, the advertisement service server 110 confirms how much advertisement content has been transmitted to the device of the consumer 240. Here, the amount may be expressed as a ratio of time spent to total time and value of time spent.

Subsequently, the advertisement service server 110 checks whether a predetermined amount or more of the advertisement has been consumed (step S1002). Here, the predetermined amount may be defined differently according to the advertisement. A certain amount is preferably defined as the amount to which the effect of the advertisement is expected. For example, the advertisement service server 110 may check whether an amount corresponding to 80% or more of running time is consumed. If a certain amount or more of the advertisement has not been consumed, the advertisement service server 110 ends without providing a reward.

If a predetermined amount or more of the advertisement has been consumed, the advertisement service server 110 obtains the location information of the device of the consumer 240 (step S1003). The location of the device of the consumer 240 may be obtained by receiving location information (eg, a GPS value) of the device of the consumer 240.

Subsequently, the advertisement service server 110 checks the position of the QR code used for the advertisement request (step S1004). The advertisement service server 110 may check the location of the QR code by searching the QR code DB 306. If the QR code is installed in a mobile location (e.g. a bus or subway) rather than a fixed location, the location of the QR code may be located on other devices (e.g., the bus driver's smartphone, bus / subway) that represent the location. It can be confirmed by obtaining the location information (eg, GPS value) of the attached location tracking device).

Subsequently, the advertisement service server 110 checks whether the location of the device of the consumer 240 is within an allowable range from the location of the QR code (step S1005). That is, the advertisement service server 110 checks whether the device of the consumer 240 is close to the installation place of the QR code. To this end, the advertisement service server 110 compares the position of the device of the consumer 240 and the position of the QR code. That is, the advertisement service server 110 checks whether the difference between the two position values exceeds the threshold. If the location of the device of the consumer 240 is outside the acceptable range from the location of the QR code, then the advertising service server 110 ends without providing a reward. If the location of the device of the consumer 240 is not close to the QR code, it means that the abnormal situation, the compensation is limited.

If the location of the device of the consumer 240 is within the allowable range from the location of the QR code, the advertisement service server 110 checks the advertisement consumption history of the device of the consumer 240 requesting the advertisement (step S1006). That is, the advertisement service server 110 confirms whether the device of the consumer 240 has received the advertisement content through the service in the past, and when the advertisement content is received. Accordingly, the advertisement service server 110 may check the consumption pattern or frequency of the advertisement generated by the device of the consumer 240, the type of the consumed advertisement, and the like.

Subsequently, the advertisement service server 110 checks whether the same advertisement is consumed by the same apparatus within a predetermined period (step S1007). This is a condition for preventing repetitive advertising consumption for the purpose of illegally obtaining rewards. Here, the predetermined period may be appropriately defined according to the type and purpose of the advertisement. For example, it may be required that one or more advertisements are consumed in the same device on the same day, or that the time interval between two consecutive advertisements is greater than or equal to the threshold time. If the same advertisement is consumed within the same device within a certain period, the advertisement service server 110 ends without providing a reward.

If the same device is not consumed within the same period of time, the advertisement service server 110 provides a reward (step S1008).

The embodiment of FIG. 10 combines three conditions. Conditions such as more than a certain amount of advertising consumption, close to the QR code, the interval between the previous advertising consumption and a certain time is required. However, according to another embodiment, any one of the three conditions may be omitted. Further, according to another embodiment, another condition may be further added, or another condition may replace at least one of three conditions.

In the embodiment of FIG. 10, in order to check whether the device of the consumer 240 is close to the installation place of the QR code, the advertisement service server 110 checks both the location of the device of the consumer 240 and the location of the QR code. , Compare. According to another embodiment, a signal system such as LoRa (Long Range) or beacon may be used to determine whether the device of the consumer 240 is close to the installation place of the QR code. For example, if the beacon transmitting device is installed near the installation location of the QR code, the consumer 240 device normally receives a signal of the beacon transmitting device when the QR code is read. Accordingly, the advertisement service server 110 may determine whether the device of the consumer 240 is close to the QR code by checking whether the device of the consumer 240 receives the corresponding beacon signal when the QR code is read. In this case, the device of the consumer 240 may transmit information (eg, an on / off indicator, a value included in the beacon signal, etc.) indicating whether to receive the beacon signal when the advertisement content is requested or separately.

In addition, when it is determined that the device of the consumer 240 is not close to the installation location of the QR code, that is, when the QR code is deviated from the installation location, an alarm informing of this may be transmitted to the advertisement service server 110. . Accordingly, the operating entity of the advertisement service server 110 may take appropriate measures with respect to the QR code deviated from the normal position.

In addition, the advertisement service server 110 receiving the alarm provides a message indicating that the QR code is not in a normal situation with the advertisement content or replacing the advertisement content when the advertisement content is requested through the corresponding QR code in the future. can do. Through this, a consumer requesting an advertisement without knowing that it is an abnormal situation can recognize that no compensation is provided. In addition, the message may further include information indicating the normal position of the QR code.

If the consumer receiving the message moves the QR code back to the normal position, a scenario is also provided that provides additional compensation. That is, after a message is sent to a particular consumer notifying that the situation is not normal, and an advertisement is requested from the particular consumer at a normal position where the QR code should be installed, without an advertisement request from another consumer in the middle, the advertisement service server ( 110 determines that the consumer who has received the message has moved the QR code to the normal position. Accordingly, the advertisement service server 110 may provide additional special compensation.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by those equivalent to the scope of the claims.

Claims

In the method for providing an advertising service,

Generating a Quick Response (QR) code corresponding to the place information received from the place provider;

Mapping an advertisement to the QR code according to advertisement service request information received from an advertisement requester;

Receiving a request for the advertisement from the advertisement consumer through the QR code; And

Controlling the advertisement content of the advertisement to be sent to a device of the advertisement consumer in response to the request.
The method of claim 1,

The place information, characterized in that it comprises at least one of the location coordinate value, address, facility type, business type, building name of the place where the QR code is to be installed.
The method of claim 1,

Wherein the place information is received by the place provider entering through a website.
The method of claim 1,

The process of mapping the advertisement to the QR code,

Selecting the QR code to map the advertisement; And

Determining at least one of a time zone and a number of times as the setting for the advertisement.
The method of claim 4, wherein

The process of selecting the QR code,

Checking a place designated by the advertisement requester included in the request information;

And checking the QR code installed at the confirmed place.
The method of claim 4, wherein

The process of selecting the QR code,

Analyzing characteristics of goods or services related to the advertisement;

Determining a place to provide an advertisement according to the analyzed characteristic; And

Checking the QR code installed at the determined place.
The method of claim 1,

The process of mapping the advertisement to the QR code,

Determining a time window for providing the advertisement; And

And setting to provide advertisement content of the advertisement when a request is received at the determined time period.
The method of claim 1,

The process of mapping the advertisement to the QR code,

Determining a number of times to provide the advertisement; And

And if the advertisement content of the advertisement is provided for the determined number of times, stopping the provision of the advertisement.
The method of claim 1,

Controlling the consumer to provide a reward for consumption of the advertisement.
The method of claim 9,

The process of controlling to provide the reward,

Determining whether a condition for providing the reward is met; And

Providing a reward if the conditions are met;

The condition is that consumption of a certain amount of advertising content, that the device of the consumer is located within a certain distance from the QR code when the request occurs, there is no consumption of the same advertisement by the same device within a certain period of time And defined to include at least one of the.
The method of claim 10,

The process of determining whether the condition is satisfied,

Obtaining location information of the consumer's device;

Checking location information of the QR code; And

Determining whether a difference between the location of the consumer's device and the location of the QR code exceeds a threshold.
The method of claim 11,

Position information of the QR code,

If the installation place of the QR code is a fixed place, it is confirmed by checking the database,

If the installation place of the QR code is a movable place, characterized in that by confirming the location information of the movable place.