KR20200136610A - Server, method and marketer device for providing advertisement intermediation service using qr code - Google Patents

Abstract

A server for providing an advertisement intermediation service using a QR code comprises: a charging unit for receiving request for charging a predetermined advertisement fee from an advertiser terminal, and charging the advertisement fee; an advertisement request reception unit for receiving, from the advertiser terminal, advertisement request including at least one information among a promotion image of a first advertisement, link of an advertiser site connected to the promotion image, and advertisement conditions; an advertisement poster manufacturing unit for providing an environment in which a marketer terminal manufactures an advertisement poster including a QR code on the basis of the at least one information; an advertisement selection unit for receiving selection of the promotion image of the first advertisement among a plurality of advertisements from an advertisement consumer terminal if the advertisement consumer terminal accesses an advertisement intermediation service providing server through the QR code included in the advertisement poster; a connection unit for allowing the advertisement consumer terminal to access the advertiser site connected to the promotion image of the selected first advertisement; and a calculation unit for deducting part of the advertisement fee if the advertisement consumer terminal accesses the advertiser site, wherein the advertisement poster is printed and posted in a specific area. According to the present invention, it is possible to obtain an advertisement effect by introducing offline advertisement consumers online.

Description

Server, method and marketer terminal providing advertisement brokerage service using QR code {SERVER, METHOD AND MARKETER DEVICE FOR PROVIDING ADVERTISEMENT INTERMEDIATION SERVICE USING QR CODE}

The present invention relates to a server, a method, and a marketer terminal providing an advertisement brokerage service using a QR code.

The QR (Quick Response) code means a two-dimensional code that contains various information in a square horizontal and vertical grid pattern. The QR code has the advantage of being able to contain all of the long sentences of internet address (URL), photo and video information, map information, and business card information.

Users can scan a QR code using a QR code reader installed on their smartphone or tablet PC, and access an Internet site associated with the QR code to receive related information.

These QR codes are used as a means of promotion or marketing of companies and are widely used both online and offline.In this regard, Korean Patent Publication No. 2013-0062409, a prior art, uses QR code to build customer information and link text messages. It discloses advertisement promotion and customer management methods through

However, if you want to advertise using a QR code, it is difficult to place the QR code in a place that can attract the attention of users, and this has a disadvantage in that it takes more advertising cost.

The advertiser terminal registers information such as a promotional image for advertising, an advertiser site connected to the promotional image, and advertisement conditions, and the marketer creates an advertisement poster by arranging advertisements and inserting a QR code based on the registered information. , Providing a server, a method, and a marketer terminal that provides an advertisement brokerage service using a QR code that enables advertisement consumers to induce interest in advertisements through advertisement posters by outputting the produced advertisement poster and posting it in a specific area. I want to.

In addition, the advertisement consumer terminal connects to the advertisement brokerage service providing server through the QR code included in the advertisement poster posted in a specific area, selects any one advertisement among a plurality of advertisements, and connects to the advertiser site associated with the selected advertisement. , To provide a server, a method, and a marketer terminal providing an advertisement brokerage service using a QR code that allows offline advertisement consumers to flow online.

However, the technical problem to be achieved by the present embodiment is not limited to the technical problems as described above, and other technical problems may exist.

As a means for achieving the above-described technical problem, an embodiment of the present invention provides a charging unit for receiving a request for charging a predetermined advertisement fee from an advertiser terminal and charging the advertisement fee, a promotional image of the first advertisement from the advertiser terminal, and An advertisement request receiving unit that receives an advertisement request including at least one of information from a link of an advertiser's site connected with a promotional image and an advertisement condition, and a marketer terminal to produce an advertisement poster including a QR code based on the at least one information. When an advertisement poster production unit providing an environment to provide an environment, when an advertisement consumer terminal accesses an advertisement brokerage service providing server through a QR code included in the advertisement poster, the advertisement image of the first advertisement among a plurality of advertisements is displayed from the advertisement consumer terminal. A selected advertisement selection unit, a connection unit for allowing the advertisement consumer terminal to access an advertiser site associated with the promotion image of the selected first advertisement, and a portion of the advertisement cost when the advertisement consumer terminal accesses the advertiser site. Including a settlement unit, the advertisement poster may be output and displayed in a specific area to provide an advertisement brokerage service providing server.

In another embodiment of the present invention, receiving a request for charging a predetermined advertisement fee from an advertiser terminal, charging the advertisement fee, a promotional image of the first advertisement from the advertiser terminal, a link to the advertiser site connected to the promotional image, and Receiving an advertisement request including at least one information of advertisement conditions, providing an environment for a marketer terminal to produce an advertisement poster including a QR code based on the at least one information, the advertisement consumer terminal When accessing the advertisement brokerage service providing server through the QR code included in the advertisement poster, the step of receiving a promotion image of the first advertisement from among a plurality of advertisements from the advertisement consumer terminal, and the advertisement consumer terminal of the selected first advertisement Connecting to an advertiser site associated with a promotional image; and, when the advertisement consumer terminal accesses the advertiser site, deducting a portion of the advertisement cost, and the advertisement poster is output and posted in a specific area It is possible to provide a method of providing an advertisement brokerage service.

In another embodiment of the present invention, an allocation unit receiving production of an advertisement poster from an advertisement brokerage service providing server, a promotion image of the first advertisement registered by the advertiser terminal from the advertisement brokerage service providing server, and an advertiser connected to the promotion image Provides an environment provided with an information providing unit receiving at least one information necessary for the production of an advertisement poster among links and advertisement conditions of the site, and an environment for producing the advertisement poster including a QR code based on the at least one information If the advertisement consumer terminal is connected to the advertisement brokerage service providing server through a QR code included in the advertisement poster, the advertisement consumer terminal selects a promotional image of the first advertisement among a plurality of advertisements, and the advertisement When the advertisement consumer terminal is connected to the advertiser site associated with the promotion image of the selected first advertisement, and the advertisement consumer terminal is connected to the advertiser site, a portion of the advertisement cost of the first advertisement is deducted, and the first advertisement The advertising cost of the advertiser terminal is charged by requesting a charge from the advertisement brokering service providing server, and the advertisement poster may be output and posted in a specific area, thereby providing a marketer terminal.

The above-described problem solving means are merely exemplary and should not be construed as limiting the present invention. In addition to the above-described exemplary embodiments, there may be additional embodiments described in the drawings and detailed description of the invention.

According to any one of the above-described problem solving means of the present invention, an advertisement consumer can access an advertisement intermediary service providing server through a QR code included in an advertisement poster posted in a specific area and select an advertisement, thereby online It is possible to provide a server, a method, and a marketer terminal that provides an advertisement brokerage service using a QR code that allows the user to obtain an advertisement effect by flowing into it.

It is possible to provide a server, a method, and a marketer terminal that provides an advertisement brokerage service using a QR code that activates consumption of advertisements by paying predetermined points to advertisement consumers connected to an advertiser site through a QR code.

When an advertisement consumer accesses the advertiser's site linked to the advertisement through the QR code included in the advertisement poster and consumes an advertisement, the advertisement poster is produced by paying a predetermined point to the marketer who produced and posted the advertisement poster according to regional characteristics. It is possible to provide a server, a method, and a marketer terminal that provides an advertisement brokerage service using a QR code to activate.

Using the accumulated data accumulated through the advertisement brokerage service provision server, statistical analysis data that will help promote sales activities through big data analysis are provided to advertisers, and customized products are provided to advertisement consumers by analyzing consumption patterns of advertisement consumers. It is possible to provide a server, a method, and a marketer terminal that provides an advertisement brokerage service using a recommended QR code.

1 is a block diagram of an advertisement brokerage service providing system according to an embodiment of the present invention.
2 is a block diagram of an advertisement brokering service providing server according to an embodiment of the present invention.
3 is an exemplary diagram for explaining a process of charging an advertisement cost according to an embodiment of the present invention.
4 is an exemplary diagram showing an advertisement poster according to an embodiment of the present invention.
5 is an exemplary diagram showing a set advertising cost according to an embodiment of the present invention.
6 is a flow chart of a method for providing an advertisement brokerage service using a QR code in an advertisement brokerage service providing server according to an embodiment of the present invention.
7 is a block diagram of a marketer terminal according to an embodiment of the present invention.
8 is an exemplary diagram for explaining a process in which an advertisement poster is produced and posted by a marketer according to an embodiment of the present invention.
9 is a flow chart of a method for providing an advertisement brokerage service using a QR code in a marketer terminal according to an embodiment of the present invention.
10 is an exemplary view showing an advertisement screen displayed through a QR code of an advertisement poster in an advertisement consumer terminal according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, or two or more units may be realized using one hardware.

In the present specification, some of the operations or functions described as being performed by the terminal or device may be performed instead by a server connected to the terminal or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal or device connected to the server.

Conventionally, when an advertiser advertises for a product or service, online advertisement through SNS, offline advertisement through leaflets, and the like have been used. Alternatively, advertisers used online advertisements through banner advertisements on the Internet. However, such a conventional advertisement form has a limitation in inducing the interest of advertisement consumers, and has a disadvantage in that unnecessary advertisement expenses are expended because the targeting target is incorrect.

An object of the present invention is to provide an advertisement service that allows advertisement consumers located offline through an advertisement poster including a QR code to be introduced online. Specifically, marketing that meets the demand of offline flyers online by providing the nearest advertisement that allows the advertisement consumer to connect the advertiser and the advertisement consumer through two inputs (for example, scan a QR code -> select an advertiser site). I want to provide a technique.

Through this, access to advertisements is generated according to the needs of advertisement consumers, so that inaccurate targeting targets are not generated, unnecessary advertisement expenses can be minimized.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertisement brokerage service providing system according to an embodiment of the present invention. Referring to FIG. 1, an advertisement brokering service providing system 1 may include an advertiser terminal 110, an advertisement brokering service providing server 120, a marketer terminal 130, and an advertisement consumer terminal 140. The advertiser terminal 110, the advertisement brokerage service provision server 120, the marketer terminal 130, and the advertisement consumer terminal 140 exemplarily show components that can be controlled by the advertisement brokerage service provision system 1 will be.

Each component of the advertisement brokerage service providing system 1 of FIG. 1 is generally connected through a network. For example, as shown in FIG. 1, the advertisement brokerage service providing server 120 may be connected to the advertiser terminal 110, the marketer terminal 130, or the advertisement consumer terminal 140 at the same time or at intervals of time.

A network refers to a connection structure that enables information exchange between nodes such as terminals and servers, and is a local area network (LAN), a wide area network (WAN), and the Internet (WWW: World). Wide Web), wired/wireless data communication networks, telephone networks, wired/wireless television networks, etc. Examples of wireless data networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, infrared communication, and ultrasound. Communication, Visible Light Communication (VLC), LiFi, etc. are included, but are not limited thereto.

The advertiser terminal 110 may access the advertisement brokerage service providing server 120 and register as a member to receive the advertisement brokerage service. For example, the advertiser terminal 110 may proceed with membership registration by filling in advertiser information including industry type information, product information, and the like.

The advertiser terminal 110 may request the advertisement brokerage service providing server 120 to charge a predetermined advertisement cost or receive a request to charge a predetermined advertisement cost from the advertisement brokerage service providing server 120 to charge the advertisement cost. For example, the advertiser terminal 110 may charge the advertisement cost for each predetermined unit of money (eg, 1,000 won, 10,000 won, etc.).

Here, the charged advertisement cost may be partially deducted when the advertisement consumer terminal 140 accesses the advertiser's site through an advertisement poster including a QR code to be described later, and the cost incurred for the production and posting of advertisements to the marketer at the end of the month. This advertising fee may be deducted.

The advertiser terminal 110 may transmit an advertisement request including information of at least one of a promotion image of the first advertisement, a link of an advertiser site connected to the advertisement image, and advertisement conditions to the advertisement brokerage service providing server 120. Here, the promotional image is directly or indirectly produced by the advertiser for advertisement of a store or product, and may be an image for linking to an advertiser site.

The advertiser terminal 110 provides an advertisement brokerage service so that a specific marketer terminal is not assigned when the marketer terminal 130 to produce an advertisement poster including a QR code is assigned by the advertisement brokerage service providing server 120 according to an advertisement request. It can be requested from the server 120.

For example, after creating an advertisement poster, a marketer may continuously access the advertiser's site in order to accumulate his or her points in an abnormal way. In this case, enormous economic damage may occur to advertisers.

Accordingly, the advertiser terminal 110 may request the advertisement brokerage service providing server 120 so that a specific marketer is not assigned to produce an advertisement poster.

The advertisement brokerage service providing server 120 may charge the advertisement fee by receiving a request for charging a predetermined advertisement fee from the advertiser terminal 110 or by requesting the advertisement fee charge from the advertiser terminal 110. For example, the advertisement intermediary service providing server 120 may charge the advertisement fee for each amount in accordance with a request for charging the advertisement fee.

The advertisement brokerage service providing server 120 may receive an advertisement request from the advertiser terminal 110 including at least one of information about a promotion image of the first advertisement, a link of an advertiser site connected to the promotion image, and advertisement conditions. Here, the advertisement condition may include at least one of an advertisement period, an advertisement consumption age group, an advertisement type, and an advertisement cost determined based on the advertisement type.

The advertisement brokering service providing server 120 may allocate any one marketer terminal 130 to produce an advertisement poster among a plurality of marketer terminals.

The advertisement brokerage service providing server 120 collects and analyzes access information accessed from a plurality of marketer terminals to the advertiser site, and assigns at least one marketer terminal in which the analyzed access information corresponds to a threshold value or more to the marketer terminal 130 It can be excluded in.

The advertisement brokerage service providing server 120 may provide an environment in which the marketer terminal 130 produces an advertisement poster including a QR code based on at least one piece of information.

For example, the advertisement brokerage service providing server 120 may provide an environment in which an advertisement poster is produced by any one of the marketer terminals 130 allocated thereto. Here, the QR code may include account information of the marketer terminal 130 and the date and time at which the QR code was generated.

Through this process, the advertisement poster produced by the marketer terminal 130 may be output and posted in a specific area by the marketer.

When the advertisement brokerage service providing server 120 connects to the advertisement brokerage service providing server 120 through the QR code included in the advertisement poster, the advertisement brokerage service providing server 120 1 You can choose a promotional image for an advertisement. The advertisement brokerage service providing server 120 may allow the advertisement consumer terminal 140 to access an advertiser site associated with the promotional image of the first advertisement selected.

When the advertisement consumer terminal 140 accesses the advertiser site, the advertisement brokerage service providing server 120 may receive access information accessed from the advertisement consumer terminal 140 to the advertiser site.

When the advertisement consumer terminal 140 accesses the advertiser's site, the advertisement brokerage service providing server 120 may deduct part of the advertisement cost. Here, the advertisement cost may be determined based on an advertisement type including any one of an online advertisement and an offline advertisement, and whether a link of an advertiser site is included.

When the advertisement consumer terminal 140 accesses the advertiser's site, the advertisement brokerage service providing server 120 may pay predetermined points to the account of the advertisement consumer terminal and the account of the marketer terminal, respectively. Here, the predetermined points paid to the account of the advertisement consumer terminal 140 and the account of the marketer terminal 130 may be available on an advertiser site or the like. For example, the advertisement brokerage service providing server 120 may pay a predetermined point to the account of the advertisement consumer terminal 140 and the account of the marketer terminal 130, respectively, based on the received access information.

The advertisement brokerage service providing server 120 is based on the accumulated data accumulated by the advertisement brokerage service providing server 120, the purchase history information purchased by the advertisement consumer terminal 140 through the advertiser site, and the product preferred by the advertisement consumer terminal. At least one or more of information, industry information, and store operation information of an advertiser may be analyzed.

The advertisement brokerage service providing server 120 analyzes the consumption pattern of the advertisement consumer terminal 140 based on the purchase history information of the advertisement consumer terminal 140, and analyzes the consumption pattern and the advertiser registered in the advertisement brokerage service providing server. Customized advertisements and customized products may be recommended to the advertisement consumer terminal 140 based on the type of industry.

The marketer terminal 130 may be assigned to produce an advertisement poster from the advertisement brokerage service providing server 120.

The marketer terminal 130 is at least one of the advertisement image of the first advertisement registered by the advertiser terminal 110 from the advertisement brokerage service providing server 120, a link of the advertiser site connected to the advertisement image, and advertisement conditions. Can be provided with information of. Here, the advertisement condition may include an advertisement period, an advertisement consumption age group, an advertisement type, and an advertisement cost determined based on the advertisement type.

The marketer terminal 130 may be provided with an environment for producing an advertisement poster including a QR code based on at least one piece of information. Here, the QR code may include account information of the marketer terminal 130 and the date and time at which the QR code was generated.

For example, the marketer terminal 130 arranges the promotional image of the first advertisement in a specific area of the layout through an environment in which an advertisement poster is produced, and inserts a QR code including its own account information into the advertisement poster, You can create advertising posters.

When the advertising consumer terminal 140 accesses the advertiser's site, the marketer terminal 130 mediates advertisements based on the access information accessed by the advertising consumer terminal 140 to the advertiser's site and account information of the marketer terminal included in the QR code. A predetermined point may be paid from the service providing server 120.

The advertisement consumer terminal 140 may access the advertisement brokerage service providing server 120 and sign up for a member to receive an advertisement brokerage service. For example, the advertisement consumer terminal 140 may enter personal information, a preferred product, a preferred business type, and the like to proceed with membership registration.

The advertisement consumer terminal 140 may scan a QR code included in an advertisement poster posted in a specific area and access the advertisement brokering service providing server 120 through the QR code included in the advertisement poster.

When the advertisement consumer terminal 140 connects to the advertisement brokerage service providing server 120 through the QR code included in the advertisement poster, the advertisement consumer terminal 140 selects a promotional image of the first advertisement among a plurality of advertisements provided from the service providing server 120. I can.

In this case, the advertisement consumer terminal 140 may be connected to an advertiser site linked with the promotional image of the first advertisement selected by the advertisement brokerage service providing server 120.

When the advertisement consumer terminal 140 accesses the advertiser's site, it transmits access information to the advertisement brokerage service providing server 120, and receives a predetermined point from the advertisement brokerage service providing server 120 based on the access information. have. Here, the predetermined points paid to the account of the advertisement consumer terminal 140 may be available on an advertiser site linked with the promotional image of the first advertisement.

2 is a block diagram of an advertisement brokering service providing server according to an embodiment of the present invention. Referring to FIG. 2, the advertisement brokerage service providing server 120 includes a charging unit 210, an advertisement request receiving unit 220, a marketer terminal assignment unit 230, an advertisement poster production unit 240, an advertisement selection unit 250, and a connection unit. 260, a calculation unit 270, an analysis unit 280, and may include a transmission unit 290.

The charging unit 210 may receive a request to charge a predetermined advertisement fee from the advertiser terminal 110 or request the advertiser terminal 110 to charge a predetermined advertisement fee to charge the advertisement fee. The process of charging the advertisement fee will be described in detail with reference to FIG. 3.

3 is an exemplary diagram for explaining a process of charging an advertisement cost according to an embodiment of the present invention. Referring to FIG. 3, the charging unit 210 may receive a request from the advertiser terminal 110 to charge an estimated advertisement cost in consideration of the set advertisement cost and the advertisement period.

For example, the charging unit 210 may receive a request from the advertiser terminal 110 to charge the advertisement cost for each unit (eg, 1,000 won, 10,000 won, etc.). In this case, the charging unit 210 may charge the advertisement cost based on the charging request amount.

For example, when the charging unit 210 receives a request to charge an advertisement cost of 10,000 from the first advertiser terminal 300, the charging unit 210 charges the advertisement cost of the first advertiser terminal 300 to 10,000 won, and from the second advertiser terminal 301 When a request to charge an advertisement cost of 20,000 won is received, the advertisement cost of the second advertiser terminal 301 is charged to 20,000 won, and when a request to charge an advertisement cost of 10,000 won is received from the third advertiser terminal 302, the third advertiser terminal 302 ) Can be charged with 10,000 won.

In other words, since the advertising cost is different depending on the period in which the advertiser intends to proceed with the advertisement, the online or offline advertisement type, etc., the amount charged according to the request of each advertiser terminal 110 is also different.

Returning to FIG. 2 again, the advertisement request receiving unit 220 receives an advertisement request from the advertiser terminal 110 including at least one of a promotional image of the first advertisement, a link of an advertiser site connected to the promotional image, and advertisement conditions. can do.

Here, the advertisement condition may include an advertisement period, an advertisement consumption age group, and an advertisement cost determined based on an advertisement type.

For example, when an advertiser operates a gym, the advertisement request receiving unit 220 may directly produce a promotional image related to the gym's business type, a link to the gym site, an advertisement period (1 month), and the advertisement consumption age range (20-30). Large), an advertisement request including information on the first advertisement including at least one of advertisement types (online and offline), and advertisement fees set accordingly may be received.

The marketer terminal allocation unit 230 may allocate any one marketer terminal to produce an advertisement poster among a plurality of marketer terminals. At this time, the marketer terminal allocation unit 230 collects and analyzes access information accessed from a plurality of marketer terminals to the advertiser site, and at least one marketer terminal 130 whose analyzed access information corresponds to a threshold value or higher is a marketer terminal. It can be excluded from the allocation of (130).

Alternatively, the marketer terminal assignment unit 230 receives a request from the advertiser terminal 110 to exclude a specific marketer terminal so that a specific marketer terminal is not assigned to the production of an advertisement poster, and uses the requested specific marketer terminal to produce an advertisement poster. 130) can be excluded.

In the present invention, the advertisement consumer terminal 140 connects to the advertisement brokerage service providing server 120 through a QR code including account information of the marketer terminal 130 included in the advertisement poster, and the advertisement consumer terminal 140 selects it. By accessing the advertiser's site associated with the advertisement, the marketer can receive predetermined points to his account.

However, there is a possibility that marketers will continue to access advertiser sites in order to accumulate their points in an unusual way. In this case, enormous economic damage may occur to advertisers. Therefore, the marketer terminal allocation unit 230, when the access information of the marketer terminal 130 to the advertiser's site falls above the threshold, considers the marketer to be a bad marketer, and prevents points from being paid to the bad marketer. have.

The advertisement poster production unit 240 may provide an environment in which the marketer terminal 130 produces an advertisement poster including a QR code based on at least one piece of information. For example, the advertisement poster production unit 240 may provide an environment in which an advertisement poster is produced by any one marketer terminal 130 assigned by the marketer terminal assignment unit 230. The production of the advertisement poster will be described in detail with reference to FIG. 4.

4 is an exemplary diagram showing an advertisement poster according to an embodiment of the present invention. Referring to FIG. 4, the advertisement poster production unit 240 may provide an environment in which an advertisement poster including a layout can be produced to the marketer terminal 130. These advertisement posters are composed of wide area advertisements, local advertisements, etc. according to the type of each region, are composed of simple advertisements, click advertisements, etc. according to the type of link included, and may be composed of offline type or online type according to the type of use.

The advertisement poster production unit 240 may receive an input from the marketer terminal 130 so that promotional images for a plurality of advertisements are arranged in each area of the layout.

Here, the plurality of advertisements may include, for example, participant registration, online market, election campaign, education attendance advertisement, and the like.

For example, the advertisement poster production unit 240 receives a promotional image 440 of the first advertisement from the marketer terminal 130 to be placed in a specific area of the layout based on at least one information requested by the advertiser terminal 110. I can.

Here, the layout is a first area for a global advertisement, a second area for a wide area advertisement 400 corresponding to an advertisement having no regional characteristics, and a third area for the local advertisement 410 corresponding to an advertisement in a specific area. And a fourth area for a simple advertisement (advertising for a simple posting of the advertisement, 420 without expecting an advertisement consumer to access the advertiser's site).

The wide area advertisement 400 and the local advertisement 410 have a link function that allows access to an advertiser's site through a promotional image, but the simple advertisement 420 does not have a link function.

The advertisement poster production unit 240 may receive input so that the QR code 430 generated by the marketer terminal 130 is inserted into the advertisement poster. Here, the QR code 430 may include account information of the marketer terminal 130 and the date and time at which the QR code 430 was generated.

The advertisement poster produced through such a process may be output by the marketer after paying the cost of producing the advertisement poster by the marketer terminal 130, or may be output by an advertising agency and delivered to an area requested by the marketer.

Advertising posters may be posted in specific areas by marketers. For example, if the type of advertisement poster is offline type, marketers may post advertisement posters in places or buildings where advertisements can be viewed without legal issues, while many advertisement consumers can see them, such as shopping malls, restaurants, and the first floor of an apartment. can do.

For another example, if the type of advertisement poster corresponds to the online type, the marketer implements a link function in the QR code to enable online advertisement through SNS (Social Network Service), video platform, blog, internet community, homepage, etc. You can make it possible.

Returning to FIG. 2 again, when the advertisement consumer terminal 140 accesses the advertisement brokerage service providing server 120 through the QR code included in the advertisement poster, the advertisement selection unit 250 provides multiple A promotional image of the first advertisement may be selected from among advertisements of Here, the first advertisement may be either a wide area advertisement or a local advertisement linked to a link of an advertiser site.

The connection unit 260 may allow the advertisement consumer terminal 140 to access an advertiser site associated with a promotional image of the selected first advertisement. The process of accessing the advertisement consumer terminal 140 to the advertiser site linked with the promotion image of the selected first advertisement will be described in detail with reference to FIG. 5.

5 is an exemplary diagram for explaining a process of accessing the advertisement consumer terminal 140 to an advertiser site associated with a promotion image of a selected first advertisement according to an embodiment of the present invention. Referring to FIG. 5, when an advertisement consumer 500 checks an advertisement poster 510 posted in a specific area and scans a QR code 520 located at the bottom of the advertisement poster using the advertisement consumer terminal 140, advertisement The advertisement brokerage service providing server 120 is accessed through the QR code 520 included in the poster.

Here, when the advertisement consumer terminal 140 selects the promotional image 530 of the first advertisement among the plurality of advertisements, the connection unit 260 is directed to the advertiser site 540 associated with the promotional image 530 of the selected first advertisement. You can connect.

Returning to FIG. 2 again, when the advertisement consumer terminal 140 accesses the advertiser site, the connection unit 260 may receive access information accessed from the advertisement consumer terminal 140 to the advertiser site.

When the advertisement consumer terminal 140 accesses the advertiser's site, the settlement unit 270 may deduct part of the advertisement cost. In this case, the first advertisement requested by the advertiser may be continued within the range in which payment is possible even if part of the advertisement cost is deducted.

The settlement unit 270 may provide points corresponding to the number of accessing the advertiser's site to the account of the marketer terminal 130 at a point in time (for example, at the end of the month) when payment for advertisements is terminated. For example, the settlement unit 270 may be paid some of the advertising costs deducted from the advertiser terminal 110 to the account of the marketer terminal 130.

The advertisement cost may be determined based on an advertisement type including any one of an online advertisement and an offline advertisement, and whether a link of an advertiser site is included.

Here, the advertisement cost may be set differently depending on the form of offline or online advertisement, whether regional characteristics such as wide area advertisements or local advertisements are included, and whether a link to an advertiser site is included.

When the advertisement consumer terminal 140 accesses the advertiser's site, the settlement unit 270 may pay predetermined points to the account of the advertisement consumer terminal and the account of the marketer terminal, respectively.

For example, the calculation unit 270 may pay a predetermined point to the account of the advertisement consumer terminal 140 and the account of the marketer terminal 130 based on the access information received from the connection unit 260. Here, the first point paid to the account of the advertisement consumer terminal 140 may be available on an advertiser site or the like.

Here, the simple advertisement cost is an advertisement that is included in the advertisement poster and only needs to view the advertisement poster while the advertisement consumer passes by without scanning the QR code, and basic advertisement fees may be generated through the simple advertisement.

The analysis unit 280 is based on the accumulated data accumulated by the advertisement brokerage service providing server 120, the advertisement consumer terminal 140 purchases through the advertiser's site, purchase history information, product information or industry preferred by the advertisement consumer terminal At least one of information and store operation information of an advertiser (eg, store operation problem, etc.) may be analyzed.

The transmission unit 290 may generate statistical data based on the analyzed at least one or more pieces of information and transmit the generated statistical data to the advertiser terminal 110. This is to provide data and information necessary for promotion of sales activities to advertisers by performing big data analysis on accumulated data.

The analysis unit 280 may further include a recommendation unit 285. The recommendation unit 285 analyzes the consumption pattern of the advertisement consumer terminal 140 based on the purchase history information of the advertisement consumer terminal 140, and based on the analyzed consumption pattern and the advertiser's business type registered in the advertisement brokerage service providing server. Accordingly, a customized product may be recommended to the advertisement consumer terminal 140.

For example, the recommendation unit 285 uses big data or artificial intelligence analysis technology to provide varying consumption of various business types of advertisers such as catering, sports, travel, etc. registered in the advertisement brokerage service providing server 120 and advertisement consumers. By analyzing the pattern, products of interest to individual consumers can be discovered and recommended in real time.

6 is a flow chart of a method for providing an advertisement brokerage service using a QR code in an advertisement brokerage service providing server according to an embodiment of the present invention. The method of providing an advertisement brokerage service using a QR code in the advertisement brokerage service providing server shown in FIG. 6 includes steps processed in a time series by the advertisement brokerage service providing system 1 according to the embodiment shown in FIG. do. Therefore, even if omitted below, it is also applied to a method of providing an advertisement brokerage service using a QR code in the advertisement brokerage service providing server 120 according to the embodiment shown in FIG. 1.

In step S610, the advertisement brokering service providing server 120 may receive a request for charging a predetermined advertisement cost from the advertiser terminal 110.

In step S620, the advertisement brokerage service providing server 120 may charge the advertisement cost.

In step S630, the advertisement brokerage service providing server 120 receives an advertisement request including at least one of information from the advertiser terminal 110, a promotion image of the first advertisement, a link of an advertiser site connected to the promotion image, and advertisement conditions. I can.

In step S640, the advertisement brokering service providing server 120 may provide an environment in which the marketer terminal 130 produces an advertisement poster including a QR code based on at least one piece of information.

In step S650, the advertisement brokerage service providing server 120, when the advertisement consumer terminal 140 accesses the advertisement brokerage service provision server 120 through the QR code included in the advertisement poster, a plurality of Among the advertisements, a promotional image of the first advertisement may be selected.

In step S660, the advertisement brokerage service providing server 120 may cause the advertisement consumer terminal 140 to access an advertiser site associated with the promotion image of the selected first advertisement.

In step S670, when the advertisement consumer terminal 140 accesses the advertiser's site, the advertisement brokerage service providing server 120 may deduct part of the advertisement cost.

In the above description, steps S610 to S670 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between steps may be switched.

7 is a block diagram of a marketer terminal according to an embodiment of the present invention. Referring to FIG. 7, the marketer terminal 130 may include an allocation unit 710, an information providing unit 720, an environment providing unit 730, and a point receiving unit 740.

The assignment unit 710 may receive the production of an advertisement poster from the advertisement brokerage service providing server 120. Here, the marketer can play a role of exerting the maximum advertisement effect by producing various types of advertisement posters according to the analysis of local commercial areas.

The information providing unit 720 includes at least a promotional image of the first advertisement registered by the advertiser terminal 110 from the advertisement brokerage service providing server 120, a link to the advertiser's site connected to the promotional image, and advertisement conditions necessary for the production of an advertisement poster. One piece of information can be provided. Here, the advertisement condition may include an advertisement period, an advertisement consumption age group, an advertisement type, and an advertisement cost determined based on the advertisement type.

For example, when the advertiser terminal 110 operates a restaurant, the information providing unit 720 may provide a promotional image of the restaurant registered by the advertiser from the advertisement brokerage service providing server 120, a link to a restaurant site, advertisement conditions, etc. Information can be provided.

The environment providing unit 730 may be provided with an environment to produce an advertisement poster including a QR code based on at least one piece of information. Here, the QR code may include account information of the marketer terminal 130 and the date and time at which the QR code was generated. A process of producing an advertisement poster in the marketer terminal 130 will be described in detail with reference to FIG. 8.

8 is an exemplary diagram for explaining a process in which an advertisement poster is produced and posted by a marketer according to an embodiment of the present invention. Referring to FIG. 8, the environment providing unit 730 receives a poster production environment including a layout from the advertisement brokerage service providing server 120 and arranges a plurality of advertisements in each layout based on at least one piece of information, A QR code 805 including account information of the marketer terminal 130 and the date and time when the QR code 805 was generated may be generated to be inserted into the advertisement poster 800.

For example, the environment provision unit 730 receives a poster production environment from the advertisement brokerage service providing server 120 and receives a global advertisement in a first area of each layout among a plurality of advertisements from the marketer 810, and a global advertisement in the second area. An advertisement, a local advertisement in the third area, and an arrangement of simple advertisements in the fourth area may be input.

Through this process, the produced advertisement poster may be separately output by the marketer 810 or may be outputted by an advertisement platform and delivered to the marketer 810.

In this case, the advertisement poster may be posted in an appropriate place by the marketer 810.

For example, the marketer 810 posts an advertisement poster including an academy advertisement in place A 820 (for example, a school), and places an advertisement poster including a health advertisement in place B 821 (for example, a company). Dense area), and an advertisement poster including an election advertisement may be posted in place C 822 (eg, a house, etc.).

That is, the marketer 810 considers how to arrange a plurality of advertisements on the advertisement poster 800 to induce customer interest, and arranges them on the advertisement poster appropriately according to the local commercial district, thereby improving the reliability and suitability of the advertiser site. Can be secured.

Returning to FIG. 7 again, when the advertisement consumer terminal 140 is connected to the advertiser site, the point receiving unit 740 provides access information accessed by the advertisement consumer terminal 140 to the advertiser site and the account of the marketer terminal included in the QR code. Based on the information, a predetermined point may be paid from the advertisement brokering service providing server 120.

9 is a flow chart of a method for providing an advertisement brokerage service using a QR code in a marketer terminal according to an embodiment of the present invention. A method of providing an advertisement brokerage service using a QR code in the marketer terminal 130 shown in FIG. 9 is processed in a time series by the advertisement brokerage service providing system 1 according to the embodiment shown in FIGS. 1 to 8. Includes steps. Therefore, even if omitted below, it is also applied to a method of providing an advertisement brokerage service using a QR code in the marketer terminal 130 according to the embodiment shown in FIGS.

In step S910, the marketer terminal 130 may receive the production of an advertisement poster from the advertisement brokerage service providing server 120.

In step S920, the marketer terminal 130 is a promotional image of the first advertisement registered by the advertiser terminal 110 from the advertisement brokerage service providing server 120, a link of the advertiser site connected to the promotional image, and the production of an advertisement poster among advertisement conditions. At least one necessary information can be provided.

In step S930, the marketer terminal 130 may be provided with an environment for producing an advertisement poster including a QR code based on at least one piece of information.

In the above description, steps S910 to S930 may be further divided into additional steps or may be combined into fewer steps, according to an embodiment of the present invention. In addition, some steps may be omitted as necessary, and the order between steps may be switched.

10 is an exemplary diagram showing an advertisement screen displayed through a QR code of an advertisement poster in an advertisement consumer terminal according to an embodiment of the present invention. Referring to FIG. 10, when the advertisement consumer terminal 140 accesses the advertisement brokerage service providing server 120 through a QR code included in the advertisement poster, the advertisement brokerage service screen 1000 having the same configuration as the advertisement poster is output. can do.

For example, the advertisement consumer terminal 140 may select an advertisement by displaying an advertisement brokerage service screen 1000 including a global advertisement, a wide area advertisement, a local advertisement, and a simple advertisement.

For another example, the advertisement consumer terminal 140 swipes the advertisement brokerage service screen 1000 up (1020)/down (1010)/left (1040)/right (1030), so that advertisement consumers You can make it possible to check recommended products you might like.

The method of providing an advertisement brokerage service using a QR code in the advertisement brokerage service providing server and marketer terminal described through FIGS. 1 to 10 includes a computer program stored in a medium executed by a computer or a command executable by a computer. It can also be implemented in the form of a recording medium. In addition, the method of providing an advertisement brokering service using a QR code in the advertisement brokering service providing server and marketer terminal described through FIGS. 1 to 10 may be implemented in the form of a computer program stored in a medium executed by a computer. .

Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include a computer storage medium. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

110: advertiser terminal
120: advertisement brokerage service providing server
130: marketer terminal
140: advertisement consumer terminal
210: charging unit
220: advertisement request receiver
230: Marketer terminal allocation unit
240: advertising poster production department
250: advertisement selection unit
260: connection
270: settlement department
280: analysis unit
285: Recommendation
290: transmission unit
710: assignment
720: information providing unit
730: Ministry of Environment
740: point receiver

Claims (16)

In the advertisement brokerage service providing server that provides an advertisement brokerage service using a QR code,
A charging unit that receives a request for charging a predetermined advertisement fee from an advertiser terminal and charges the advertisement fee;
An advertisement request receiving unit configured to receive an advertisement request from the advertiser terminal including at least one of a promotional image of a first advertisement, a link of an advertiser site connected to the promotional image, and advertisement conditions;
An advertisement poster production unit that provides an environment for a marketer terminal to produce an advertisement poster including a QR code based on the at least one piece of information;
An advertisement selection unit configured to select a promotional image of the first advertisement from among a plurality of advertisements from the advertisement consumer terminal when the advertisement consumer terminal accesses the advertisement brokerage service providing server through the QR code included in the advertisement poster;
A connection unit for allowing the advertisement consumer terminal to access an advertiser site associated with the promotion image of the selected first advertisement; And
When the advertisement consumer terminal accesses the advertiser site, it includes a settlement unit for deducting a portion of the advertisement cost,
The advertisement poster is output and posted in a specific region.
The method of claim 1,
The advertisement condition includes at least one of an advertisement period, an advertisement consumption age group, an advertisement type, and an advertisement fee set based on the advertisement type.
The method of claim 1,
When the advertisement consumer terminal accesses the advertiser site, the calculation unit pays a predetermined point to an account of the advertisement consumer terminal and an account of the marketer terminal, respectively.
The method of claim 1,
The connection unit, when the advertisement consumer terminal accesses the advertiser site, collects access information accessed from the advertisement consumer terminal to the advertiser site, an advertisement brokerage service providing server.
The method of claim 1,
The QR code will include account information of the marketer terminal and the date and time when the QR code was generated, an advertisement brokering service providing server.
The method of claim 1,
Further comprising a marketer terminal assignment unit for allocating any one marketer terminal to produce the advertising poster among the plurality of marketer terminals,
The advertisement poster production unit is to provide an environment for producing the advertisement poster with the assigned marketer terminal.
The method of claim 6,
The marketer terminal allocation unit collects and analyzes access information accessed from the plurality of marketer terminals to the advertiser site, and excludes at least one marketer terminal in which the analyzed access information corresponds to a threshold value or more from the allocation of the marketer terminal. That is, an advertisement brokerage service providing server.
The method of claim 1,
Based on the accumulated data accumulated by the advertisement intermediary service providing server, among the purchase history information purchased by the advertisement consumer terminal through the advertiser site, product information or industry information preferred by the advertisement consumer terminal, and store operation information of the advertiser An analysis unit for analyzing at least one piece of information; And
The advertisement brokerage service providing server further comprising a transmission unit for generating statistical data based on the analyzed at least one or more information and transmitting the generated statistical data to the advertiser terminal.
The method of claim 8,
The analysis unit analyzes the consumption pattern of the advertisement consumer terminal based on the purchase history information of the advertisement consumer terminal, and the advertisement consumer based on the analyzed consumption pattern and the advertiser's business type registered in the advertisement brokerage service providing server The advertisement brokerage service providing server further comprising a recommendation unit for recommending a customized product to the terminal.
The method of claim 3,
The advertisement brokerage service providing server, wherein the predetermined points paid to the account of the advertisement consumer terminal and the account of the marketer terminal are available on the advertiser site.
The method of claim 1,
The advertisement cost is set based on an advertisement format including any one of an online advertisement and an offline advertisement, and whether or not a link of the advertiser site is included.
In the method of providing an advertisement brokerage service using a QR code in an advertisement brokerage service providing server,
Receiving a request for charging a predetermined advertisement fee from an advertiser terminal;
Charging the advertising fee;
Receiving an advertisement request from the advertiser terminal including at least one of a promotional image of a first advertisement, a link of an advertiser site connected to the promotional image, and advertisement conditions;
Providing an environment for the marketer terminal to produce an advertisement poster including a QR code based on the at least one piece of information;
When the advertisement consumer terminal accesses the advertisement brokerage service providing server through the QR code included in the advertisement poster, receiving a promotion image of the first advertisement from among a plurality of advertisements from the advertisement consumer terminal;
Allowing the advertisement consumer terminal to access an advertiser site associated with the promotion image of the selected first advertisement; And
When the advertisement consumer terminal accesses the advertiser's site, deducting a portion of the advertisement cost,
The advertisement poster is output and posted in a specific area.
In a marketer terminal that provides an advertisement brokerage service using a QR code,
An allocation unit that receives the production of an advertisement poster from the advertisement brokerage service providing server;
An information providing unit receiving from the advertisement brokerage service providing server at least one information necessary for the production of an advertisement poster from among the promotional image of the first advertisement registered by the advertiser terminal, the link of the advertiser site connected to the promotional image, and advertisement conditions;
Including an environment providing unit receiving an environment for producing the advertisement poster including the QR code on the basis of the at least one information,
When the advertisement consumer terminal is connected to the advertisement brokerage service providing server through the QR code included in the advertisement poster, the advertisement consumer terminal selects a promotional image of the first advertisement among a plurality of advertisements by the advertisement consumer terminal. Connected to the advertiser site linked with the promotional image of the selected first advertisement,
When the advertisement consumer terminal is connected to the advertiser site, part of the advertisement cost of the first advertisement is deducted,
The advertisement cost of the first advertisement is charged by requesting a charge from the advertiser terminal to the advertisement brokering service providing server,
The advertising poster will be output and posted in a specific area, marketer terminal.
The method of claim 13,
The advertisement condition includes at least one of an advertisement period, an advertisement consumption age group, an advertisement type, and an advertisement fee set based on the advertisement type.
The method of claim 13,
The QR code will include account information of the marketer terminal and the date and time the QR code was generated.
The method of claim 15,
When the advertisement consumer terminal is connected to the advertiser's site, it is determined from the advertisement brokerage service providing server based on the access information accessed by the advertisement consumer terminal to the advertiser site and the account information of the marketer terminal included in the QR code. That is, the marketer terminal further comprising a point receiving unit to receive points of.

Images