KR102438902B1 - Advertising agency system and its service method based on advertisement ownership - Google Patents

Abstract

The present invention relates to a leaflet advertisement agency system based on advertisement ownership and a service method thereof. An objective of the present invention is to provide a leaflet advertisement agency system based on advertisement ownership and a service method thereof, configured to: classify and divide specific areas, places or facilities such as apartments, subway stations (terminals), shopping malls (commercial districts), as well as courts, public prosecutor's offices, and tax offices by grade according to a floating population ratio; set up a cash zone land which can be exclusively owned by generating and assigning identification numbers to the local places and facilities classified by grade; and make the set cash zone land available for sale and trading freely. Accordingly, further increased advertisement revenues can be generated through ownership of an advertisement area called the cash zone land beyond the scope of a basic profit structure according to an act of distributing online leaflet advertisements and reading the distributed online leaflet advertisements.

Description

Flyer advertisement agency system and its service method based on advertisement ownership

The present invention relates to a flyer advertisement agency system and a service method thereof, and more particularly, to a specific area, place, or facility such as an apartment, a subway station (terminal), a shopping mall (commercial district), as well as a court, prosecutor's office, tax office, etc. Classification and division by grade according to the classification, creating and granting advertisement ownership to local places and facilities classified by grade to set up an advertisement area that can be exclusively owned, for example, a virtual online advertisement area called Cash Zone Land; In addition, by distributing the set Cash Zone Land to users for a fee and allowing the sold Cash Zone Land to be freely traded according to the needs of the user, not only the profit from simply distributing online flyer advertisements and reading the distributed online flyer advertisement, but also cash It relates to a flyer advertisement agency system and its service method based on the advertisement ownership that enables the generation of more expanded advertisement revenue through ownership of the zone land advertisement area.

It is the reality of today that the competition for survival of companies is getting fiercer in line with the rapidly changing times. Therefore, in order to respond to the rapidly changing market changes and environment, businesses in various fields are offering their products and services distinctive, It is expected that the value of the interaction between the customer and the company will be increased through marketing in a creative commercial form and actively promoting (advertising) to the outside world, thereby increasing profits.

Accordingly, looking at a typical example of a conventional commercial marketing means that is generally widely used, there is a sheet of paper, such as an advertisement leaflet, distributed to an unspecified number of consumers (customers) passing through the street.

Such an advertisement leaflet is an offline document form that guides the existence of goods or services to be sold or the fact of the opening of a store. Indicate contact information, etc., and in the case of restaurants, introduce food menus or describe the advantages of using them to emphasize differentiation from other companies.

However, as described above, the conventional advertising leaflet distributed offline is merely a simple promotional means randomly distributed in order to spread commercial information related to the provision of goods and services to the public, and information delivered through such advertising leaflet. There is a problem in that there is no analysis system or method for how much advertisement content is delivered and exposed to a certain target.

In addition, as conventional advertising leaflets distributed offline are merely documents that inform the existence of goods or business activities of stores, how can more consumers (customers) voluntarily access their distributed flyers? There is a problem in that there is no way to suggest a plan or incentive motive at all, and there is a specific plan on how to stimulate the expectation of consumers (customers) through flyers, or how to lead to actual purchasing behavior through what inducements Also, there is a problem that has not been prepared at all.

Meanwhile, in recent years, with the rapid development of computers and various communication media technologies, various advertising systems and methods using high-speed Internet networks and mobile services have been developed, replacing the conventional inefficient commercial marketing, for example, advertising methods through leaflet distribution. to be.

If we look at the recent advertising methods using the Internet network and mobile services, one example is that banner advertisements through various web pages, online display advertisements through open markets, and advertisements using e-mail or mobile text services are the main ones. can do.

However, recent advertising methods as described above have a problem in that effective advertising effects cannot be expected unless customers are interested in advertising content and show an active action to recognize the content.

For example, considering the position of consumers (customers) who are exposed to the flood of online advertisements like today, indiscriminately delivered advertisements are recognized as spam advertisements and are inevitably treated like garbage, The reason can be said to be that the advertising effect against the cost is inevitably insignificant.

Alternatively, in recent years, as a method to overcome the limitations of the aforementioned inefficient online advertising method, a targeting advertising method based on a social network service (SNS) is used.

For example, when a smartphone (mobile) user is a restaurant manager located in a specific area, he sets an area (street) within a certain radius around the restaurant he operates, and another smartphone (mobile) staying in the area or moving ) Classifying users who are highly likely to visit their restaurants as information such as gender and age, and sending advertisement messages, advertisement images, etc., restaurant location information, etc. to the selected target among them Methods are an example of this.

However, this method also has a problem in that it does not go beyond the unilateral advertising method made through the existing smart phone (mobile), for example, the form of a spam message, that is, a series of advertisement data transmitted without the consent or intention of the other party being reflected. , which causes considerable displeasure to consumers (customers) and a sense of repulsion, which on the contrary deteriorates the brand image of the advertising company. There is also the problem of coexisting negative effects that cannot be expected at all,

Republic of Korea Patent Publication No. 2014-0091504 (published on July 21, 2014) Republic of Korea Patent Publication No. 2021-0082793 (published on July 6, 2021)

The present invention has been devised to solve the general problems of the conventional flyer advertisement system and its service method;

It is an object of the present invention to classify facilities in those areas or places according to the proportion of floating population who use or visit specific areas, places or facilities such as apartments, subway stations (terminals), shopping malls (commercial districts), as well as courts, prosecutors' offices, tax offices, etc. , and create and assign an identification number to the classified area or place facility to set up an advertisement area that can be owned exclusively, for example, a virtual online advertisement area named Cash Zone Land, and the cash zone land set as such. By allowing users (land owner smart terminals) to freely trade and sell according to the needs of users (land owner smart terminals), it goes beyond the scope of the basic profit structure according to the act of distributing online flyers and reading the distributed online flyer advertisements, and owning an advertising area called Cash Zone Land. It is to provide a flyer advertisement agency system and its service method based on advertisement ownership that can generate more expanded advertisement revenue through

An object of the present invention is to provide additional incentive information indicating that a reward incentive benefit is provided in the flyer advertisement data requested by the advertiser's smart terminal from the cash zone operator server, for example, "This flyer includes incentives such as cash accumulation, discount events, free events, etc. Inducing consumer terminals to more actively read the distributed and transmitted leaflet advertisement by making it recognized as "a benefit is provided" as well as actually granting the benefit;

In particular, a large number of unspecified users (consumer smart terminals), such as those who wish to own the cash zone land, in the advertisement zone set by the cash zone operator server, for example, the cash zone land set to be exclusively owned by the generation of advertisement ownership. It grants qualifications as a land owner terminal by selling for a fee to the owner of the land, and exclusively pays the distribution revenue generated by the distribution of flyer advertisements from the acquired cash zone land to the corresponding land owner terminal, as well as sales revenue through the free sale of the owned cash zone land By making it possible to expect, the advertiser's smart terminal who requested the online flyer advertisement can promote sales efficiency by increasing the flyer advertisement reading rate (immediate discount event, etc.) The registration fee to register new owners as new beneficiaries of Cash Zone Land advertisements can be expected, and for consumer smart terminals and land owner smart terminals, the same incentives as general members for reading flyers and exclusive benefits generated from the owned Cash Zone Land. It is to provide a flyer advertisement agency system and its service method based on the ownership of advertisements that can also generate revenue from distribution of advertisement costs and sales revenue through the sale of Cash Zone Land.

Therefore, the flyer advertisement agency system based on the ownership of advertisements according to the present invention for achieving the above object divides and partitions the area and place where the flyer advertisement is distributed and transmitted according to the classification according to the floating population analysis, and is a divided advertising area. A cash zone land division setting unit for setting the cash zone land, an identification number assignment unit for generating and assigning identification numbers to the divided cash zone land, and a cash zone for selling the cash zone land to which the identification number is assigned online for a fee It may include a cash zone operator server that is built with a land sale management unit.

According to the present invention for achieving the above object, the service method for flyer advertisement service based on the ownership of advertisement is that the cash zone operator server analyzes the area and place where the flyer advertisement is to be transmitted and distributed through the cash zone land division setting unit for floating population analysis. Cash zone land creation step of setting a cash zone land, which is an advertisement area divided by division according to the classification, and generating and giving an identification number through an identification number granting unit for each partitioned cash zone land; and a cash zone operator server A, by exposing the sale information of the cash zone land through the flyer advertisement reception and reading unit provided in the cash zone execution application, so that the consumer smart terminal can select to read, and the sale application information of the cash zone land selected by the consumer smart terminal is transferred to the cash zone execution application The cash zone land sale step of inputting through the cash zone land sale application unit provided in the , The cash zone operator server is given the status of the land owner smart terminal to the consumer smart terminal that has received the cash zone land, and distributed flyer advertisement made in the cash zone land sold in by the assigned land owner smart terminal status It includes a land revenue realization step in which the revenue is exclusively paid, and the exclusive distribution revenue is accumulated in real-time as cash points in the land ownership profit accumulation mode provided in the cash zone execution application.

As described above, the flyer advertisement agency system and its service method based on the ownership of advertisements according to the present invention classify the facilities in those areas or places according to the ratio of the floating population staying in or visiting a specific area, place, or facility by grade In addition, by creating and assigning identification numbers to classified areas or place facilities, an advertisement area that can be owned exclusively, for example, Cash Zone Land, is sold and sold to a large number of unspecified users (land owner smart terminals). The cash zone land can be freely traded according to the needs of the user (land owner smart terminal). It provides the effect of creating more expanded advertising revenue through the ownership of an advertising area called Zone Land.

Alternatively, the flyer advertisement agency system and its service method based on the ownership of advertisements according to the present invention provide additional incentive information notifying that a reward incentive benefit is provided in the flyer advertisement data requested by the advertiser smart terminal to the cash zone operator server. It has the effect of inducing consumer terminals to more actively read the attached and distributed flyer advertisements, and in addition, the cash zone land set for exclusive ownership by creating an advertisement ownership is paid to the land owner smart terminal. In addition, the sales revenue generated from the acquired Cash Zone Land is exclusively paid to the smart terminal of the owner of the relevant land, and further sales revenue can be expected through the free sale of the owned Cash Zone Land, which is a very useful expectation. provides an effect.

1 is a conceptual diagram of an advertisement agency system based on advertisement ownership according to the present invention;
2 is a block diagram of a cache zone operator server applied to the present invention;
3 is a block diagram of a cache zone execution application applied to the present invention;
4 is a flow chart of a method for advertising agency service for flyers based on ownership of advertisements according to the present invention;
5 shows an example of a subscription method guide applied to the present invention,
6 shows an example of a subscription map screen applied to the present invention,
7 to 12 are enlarged views of the subscription screen of FIG. 6 and shown for each detailed region,
13 shows a display example of the subscription status according to an embodiment of the present invention.

Hereinafter, the configuration of a preferred embodiment of a system for advertising a front-end advertisement based on ownership of an advertisement and a service method thereof according to the present invention will be described in detail with reference to the accompanying drawings.

First, referring to the accompanying drawings, the front-end advertisement agency system based on the ownership of advertisements according to the present invention includes a cash zone operator server 1, advertiser smart terminal 2, consumer smart terminal 3, and land owner. It is configured to include a smart terminal (4) and a cache zone execution application (5).

The cash zone operator server (1) provides an efficient flyer advertising agency service to the advertiser smart terminal (2), and provides new revenue generation through the flyer advertising agency service to the consumer smart terminal (3) and the land owner smart terminal (4). It is the core gist of the present invention prepared to provide an opportunity.

The cash zone operator server 1 includes an advertisement contract conclusion unit 11 , a customer member registration unit 12 , an advertisement transmission execution unit 13 , an advertisement reading rate calculation processing unit 14 , and a program operation unit 15 . and a cash zone land division setting unit 16 , an identification number granting unit 17 , and a cash zone land sale management unit 18 .

The advertisement contract signing unit 11 provides basic personal information of the advertiser smart terminal 2 that applies for a request together with the flyer advertisement agency service request information from the advertiser smart terminal 2 through an online connection, for example, a company that wishes to advertise ( Information such as business name, business type, business number (corporation number), representative name, address, smartphone number, and e-mail is provided, and a flyer advertisement agency contract is concluded according to the requested conditions.

The customer member register 12 provides basic personal information, such as name, age, gender, address, smartphone They are provided with information such as number and e-mail and register them as service members.

The advertisement transmission execution unit 13 receives a request from the advertiser smart terminal 2 with which the advertisement contract has been made to transmit and distribute the flyer advertisement to the consumer smart terminal 3 through online, and according to the request, the flyer advertisement is sent to the service member. It is transmitted and distributed to the consumer smart terminals 3 subscribed to.

The advertisement reading rate calculation processing unit 14 analyzes and calculates the reading rate of the online distributed flyer advertisement for the consumer smart terminal 3 in real time, and records and stores the calculated information in a database.

The program operation unit 15 designs, manufactures, manages, distributes, an execution program necessary for providing an advertisement agency service for the flyer, for example, a cash zone execution application 5 to be described later.

The cash zone land division setting unit 16 includes areas and places where flyer advertisements are distributed and transmitted, and facilities such as apartments, subway stations (terminals), shopping malls (commercial districts), courts, prosecutors' offices, tax offices, etc. Designate a gathering area, place or facility, analyze the floating population for the specified area or place, and classify them by grade such as 1st grade, 2nd grade, 3rd grade, etc. Set up a divided advertising area, so-called cash zone land .

Cash Zone Land is a profitability platform fused with the real economy. The cash zone does not simply divide the map into cells, but buildings and specific points where economic activity and floating population are concentrated can be designated and sold as cash zone land. Starting with the subway station, the land can be divided into apartments, hot places, landmarks, and government offices.

Cash Zone is a real-life close platform based on a region. You can now enjoy cash accumulation and discounts through event notifications from nearby stores. We can offer new events every day.

Cash Zone can create a sustainable ecosystem. Small business owners can utilize surplus resources (remaining seats, etc.) through immediate real-time advertising, and advertising costs are distributed among Cash Zone members and Cash Zone Land owners. A virtuous cycle of economic activity is possible by consuming distributed advertising expenses in the cash zone. In the future, by creating a community space for each member to share various event information, and through various activities, an ecosystem of coexistence can be formed more firmly.

The cash zone is targetable and reasonable. In Cash Zone, targeting advertisements are possible by classifying gender, age group, occupation, marital status, etc., and the advertisement fee is charged only when the advertisement is viewed, which is reasonable.

The cash zone land division setting unit 16 may create a cash zone land based on the virtual real estate created in the virtual space. That is, it is possible to designate the region and place where the flyer advertisement is distributed and transmitted in the virtual space, analyze the number of visits or traffic of users in the virtual space, classify the grade, and set the Cash Zone Land.

The identification number assignment unit 17 generates and assigns a unique identification number to the partitioned cash zone land.

The cash zone land sale management unit 18 sells cash zone land, to which an identification number is assigned by generating an identification number, for a fee online to an unspecified number of consumer smart terminals, and then records and manages the owner change history.

Identification number and advertisement ownership information can be stored on the blockchain based on the blockchain based on the blockchain.

The consumer may apply for subscription after checking the subscription method guide as shown in FIG. 5 .

As shown in FIGS. 6 to 12 , the consumer can apply for a subscription in an area where a high profit is expected by checking the location of the cash zone land.

The cash zone land sale management unit 18 may display the subscription status for each cash zone land. Consumers can apply by referring to the subscription status by cash zone land when applying for pre-sale.

For example, when applying for sale at Gangnam Station, as shown in FIG. 13 , after checking the subscription status of Gangnam Station, it is possible to determine whether to apply for sale.

The advertiser smart terminal 2 is a business or advertiser, for example, a company, store, other various sales branches, etc. Regardless of the field, freelancer, or its size, any smart terminal owned by an advertiser who wishes to distribute flyer advertisements online, etc. For this, it is preferable to download and install the cache zone execution application 5 to be described later.

The consumer smart terminal 3 receives (receives) the flyer advertisement from the above-mentioned cash zone operator server 1 by a target that can be connected to real-time online (Internet) while moving, for example, by a mobile communication network connection, and reads the received flyer advertisement. In particular, any smart terminal owned by a general consumer who wants to generate profits by receiving additional incentives in return for reading advertisements, as well as marketing information from various companies through the For smooth use of the service provided by the present invention, it is preferable to download and install the cache zone execution application 5 to be described later.

The land owner smart terminal 4 is a target that can be connected to real-time online (internet) while moving, for example, a cache that is set and partitioned so that exclusive ownership is possible by assigning an identification number from the aforementioned cache zone operator server 1 through a mobile communication network connection. Any smart terminal in the name of a potential land owner who wants to generate revenue by receiving the Zone Land for sale online and receiving flyer advertising agency revenue at an exclusive distribution ratio through the received Cash Zone Land, and such land It is preferable that the owner smart terminal 4 downloads and installs the cache zone execution application 5, which will be described later, for smooth use of the service provided by the present invention.

The land owner smart terminal 4 has only changed the configuration name for convenience for easy technical description of the present invention, and in reality, the land owner smart terminal 4 and the aforementioned consumer smart terminal 3 are common smart terminal users. They are all the same in that they are potential service use targets, so they can be applied interchangeably.

For example, it may be the land owner smart terminal 4 and the consumer smart terminal 3 at the same time, and it may be the consumer smart terminal 3 and the land owner smart terminal 4 at the same time.

The cash zone execution application (5) is designed, produced and managed through the program operation unit 15 of the aforementioned cache zone operator server (1), and the service provided by the present invention is provided by the advertiser smart terminal (2) and the consumer smart terminal (3). ), and a service-only program configuration prepared so that all of the land owner smart terminals 4 can be provided smoothly.

The cash zone execution application (5), the member registration unit 51, the advertiser information input unit 52, the consumer information input unit 53, and the pre-advertisement editing input unit 54, and the front-end advertisement reception browsing unit 55 and, It may include a cash zone land sale information reading unit 56 , a cash zone land sale application unit 57 , a cash zone land individual transaction record unit 58 , and a land profit accumulation unit 59 .

The member registration unit 51 classifies the advertiser smart terminal 2 and the consumer smart terminal 3 into a leaflet advertisement request group and a leaflet advertisement viewing group to join as a service user member.

The advertiser information input unit 52 receives, from the advertiser smart terminal 2, the company's personal information for which the flyer advertisement is desired, the amount of the flyer advertisement distribution, and payment method information for the flyer advertisement request cost, and uses the received information as the cash zone operator. It is transmitted to the advertisement contract conclusion unit 11 provided in the server 1 .

The consumer information input unit 53 receives basic personal information and membership application confirmation information from the consumer smart terminal 3 and transmits the received information to the customer member registration unit 12 provided in the cash zone operator server 1 .

The flyer advertisement editing input unit 54 receives the information file for the flyer advertisement to be distributed from the advertiser's smart terminal 2, and transmits the received flyer advertisement information file to the advertisement transmission execution unit 13 provided in the cache zone operator server 1 ) is sent to

The front-end advertisement reception and viewing unit 55 receives the front-end advertisement distributed and transmitted from the cash zone operator server 1 online, and allows the consumer smart terminal 3 to check and read the received leaflet advertisement.

The cash zone land sale information reading unit 56 exposes the sale information of the cash zone land, which has been given ownership by creating an advertisement ownership, to the database, so that the consumer smart terminal 3 can read it, and the cash zone that wants to receive the sale based on the reading information to choose a land.

The cash zone land sale application unit 57 inputs the sale application information of the cash zone land selected by the consumer smart terminal 3 through the cash zone land sale information reading unit 56 and transfers the input information to the cash zone operator server 1 It is transmitted to the cash zone land sale management unit 18 provided in the .

The cash zone land personal transaction record book 58 exposes the sale information of the cash zone land owned by the land owner smart terminal 4 to the database, and among the exposed cash zone land sale information, the consumer smart terminal 3 Allows the user to browse and select the desired cash zone land to purchase, and input the purchase information of the selected cash zone land to trade the cash zone land.

When a flyer advertisement is distributed to the cash zone land in the name of the land owner smart terminal 4, the land revenue accumulation unit 59 distributes the advertisement distribution revenue set in return for distributing the flyer advertisement to the cash zone land, for example, one flyer advertisement The advertisement cost paid by the city advertiser smart terminal 2 is set at 50 won, and out of the 50 won of the advertisement cost, 10 won is the distribution revenue of the cash zone operator server 1, and 30 won is the cost of the consumer smart terminal who read the flyer advertisement. If the distribution profit and 10 won are set as the distribution profit of the land owner smart terminal 4, the 10 won distribution profit of the land owner smart terminal 4 is paid in real time from the cash zone operator server 1 and accumulated as cash points to accumulate

Flyer advertisement editing input unit 54 is. An advertisement data upload mode 541 , a text advertisement creation mode 542 , and a distribution condition setting input mode 543 may be executed.

In the advertisement data upload mode 541, the advertiser smart terminal 2 pre-produces the contents of the flyer that the advertiser smart terminal 2 wants to distribute in the form of a multimedia file, for example, voice, text, picture, and video in a complex form, and thus pre-produced The multimedia flyer advertisement file is uploaded to the flyer advertisement editing input unit 54 .

In the text advertisement writing mode 542, the advertiser smart terminal 2 directly writes the contents of the leaflet advertisement that the advertiser smart terminal 2 wants to distribute, and selectively edits the written contents as needed, input data, for example, "Gangnam Station Exit 1 XX Bar, If you visit before 4 o'clock, you can create a document file with the same content as "free egg rolls" and store it in the flyer advertisement editing input unit 54 .

The distribution condition setting input mode 543 sets the distribution quantity, distribution area, distribution time, and distribution target of the leaflet advertisement requested by the advertiser smart terminal 2, for example, "100 number of leaflet advertisement distribution requests", "distribution area" My store radius is 500 meters”, “Distribution time is 2 hours from 1:00 pm to 3:00 pm”, and “Adult men and women in their 20s to 30s for distribution”.

The flyer advertisement reception reading unit 55 may execute an advertisement reception notification mode 551 , a cash accumulation mode 552 , a discount flyer issuance mode 553 , and a free flyer issuance mode 554 .

The advertisement reception notification mode 551 notifies that the front-end advertisement has been received to the consumer smart terminal 3 by any one of sound (ringing sound), vibration, and monitor light emission or by expressing a complex signal.

In the cash accumulation mode 552, when the consumer smart terminal 3 reads the received flyer advertisement, the advertiser smart terminal 2 pays an incentive set in return for reading the flyer advertisement, for example, when one flyer advertisement is distributed. If the cost is set at 50 won, and 20 won out of the 50 won advertisement cost is the distribution revenue of the cash zone operator server 1, and 30 won is set as the distribution revenue of the consumer smart terminal who read the flyer advertisement, the consumer smart terminal (3) The distribution profit of 30 won is paid in real time from the cash zone operator server and accumulated as cash points.

In the discount flyer issuance mode 553, a discount event guide, for example, "If you bring the delivered flyer advertisement, we will give you a 20% discount on purchased items" is attached to the flyer advertisement read by the consumer smart terminal 3, and the When you touch the flyer advertisement screen to which the discount event guide is attached as shown, a mobile discount ticket to be used at the event site is issued in real time and automatically stored in the consumer smart terminal 3 .

In the free flyer issuance mode 554, a free event guide is attached to the flyer advertisement read by the consumer smart terminal 3, for example, "If you order 1 portion of pork belly, we will give you an additional portion free of charge", and as such, free event information When the attached flyer advertisement screen is touched, a mobile free ticket to be used at the event site is issued in real time and automatically stored in the consumer smart terminal (3).

The cash zone land sale application unit 57 may execute a sale area selection mode 571 , a sale quantity input mode 572 , a sale quantity input mode 572 , and a sale price settlement mode 573 .

In the sale area selection mode 571, the consumer smart terminal 3 can search for and input the desired cash zone land grade and sale area when applying for the sale of the cash zone land.

In the sale quantity input mode 572 , the consumer smart terminal 3 may input quantity information of the land in the cash zone desired to receive the sale quantity.

The pre-sale payment mode 573 calculates and settles the pre-sale cost of the cash zone land selected by the consumer smart terminal 3, and may pay the pre-sale cost by inputting payment method information for paying the pre-sale cost.

The cash zone land individual trading record unit 58 may execute the property information registration mode 581 , the purchase request mode 582 , the purchase price settlement mode 583 , and the ownership transfer report mode 584 .

The sale information registration mode 581 may input and store the cash zone land in the name of the land owner smart terminal 4 wishing to be sold as information for sale.

The purchase request mode 582 allows the consumer smart terminal 3 to select a desired cash zone land from among the cash zone lands registered as sale information, and submits a purchase request through inputting purchase confirmation information of the selected cash zone land. can make it happen

The purchase payment mode 583 calculates and settles the purchase cost of the cash zone land selected and applied by the consumer smart terminal 3, and pays the cash zone land purchase cost to the land owner smart terminal 4 through the online payment method can do.

The ownership transfer report mode 584 automatically checks and extracts the transaction processing information of the cash zone land, and transmits the extracted transaction processing information to the cash zone land sale management unit 19 provided in the cash zone operator server 1 to provide the cash zone You can register and report that the name of the land has been changed to the new owner.

On the other hand, the present invention, which consists of a series of system configurations as described above, uses the established system to implement a flyer advertisement agency service method based on a differentiated form of advertisement ownership, and this series of methodological configurations It will be described in detail with reference to the accompanying drawings.

4 is a flow chart of a method of advertising agency service for flyers based on ownership of advertisements according to the present invention.

Referring to FIG. 4 , the method of advertising agency service for flyers based on the ownership of advertisements according to the present invention includes a service use guide step (S1), an advertisement contract conclusion step (S2), a consumer member registration step (S3), and a cache Zone land creation step (S4), advertisement distribution request execution step (S5), flyer advertisement reading step (S6), cash zone land sale step (S7), land revenue realization step (S8), cash zone land It may include a personal transaction recording step (S9).

The service usage guide step (S1) is a flyer advertisement agency service provided by the cash zone operator server 1 for an unspecified number of advertiser smart terminals 2 and consumer smart terminals 3 through the Internet (online) connection. Exposed and advertised detailed information, for example, usage guide information, and the cash zone execution application (5) to the advertiser smart terminal (2) and the consumer smart terminal (3) through the program operation unit (16) provided by the cash zone operator server (1) ) is preferably transmitted and provided in the process of installing it.

In the advertisement contract signing step (S2), the advertiser smart terminal 2 allows the advertiser's (company)'s personal information and leaflet advertisement to act as a front-end advertisement through the advertiser information input unit 52 provided in the cash zone execution application 5. The amount of distribution and payment method information for the advertisement request cost are inputted, and the input information is transmitted to the advertisement contract contracting unit 11 provided in the cash zone operator server 1, and the advertiser smart terminal 3 and the cash zone It is preferable that the operator server (1) be made in the process of concluding a mutual flyer advertisement agency service delegation contract.

Consumer member registration step (S3), the consumer smart terminal 2 through the consumer information input unit 52 provided in the cash zone execution application 5, basic personal information and membership confirmation information, for example, agree to the terms of service and It is desirable to have the user input the confirmation information to agree to the confirmation, and to transmit the entered information to the customer member registration unit 12 provided in the cash zone operator server 1 to apply for membership registration.

In the cash zone land creation step (S4), the area where the flyer advertisement is to be transmitted and distributed through the cash zone land division setting unit 16 provided by the cash zone operator server 1 is divided into divisions according to floating population analysis. Thus, it is preferable to set a plurality of individual cache zone lands, and to assign ownership through the identification number granting unit 17 to the partitioned individual cache zone lands.

The cash zone land set through the cash zone land creation step S4 specifies any one point among the area, place, and facility displayed on the online map, and the radius around the specified point, for example, "Gangnam Station center radius 1Km" In the same way, the selection is limited and the area is set and formed within the partitioned area.

The cash zone land set through the cash zone land creation step (S4) is formed in a differential division configuration that is divided into grades such as grade 1, grade 2, and grade 3 according to floating population ratio analysis or resident household ratio analysis, etc. The pre-sale and sale costs of the differentially divided cash zone land are differentiated according to grades, and the number of pre-sale and sale of the cash zone land formed in the differentially divided configuration is one or more accounts per land or more. can make it possible

In the advertisement distribution request execution step (S5), the advertiser smart terminal 2 that has entered into an advertisement contract with the cash zone operator server 1 distributes the advertisement through the front-end advertisement editing input unit 54 provided in the cash zone execution application 5 . to input the information file for the flyer advertisement to be requested, and to transmit the inputted flyer advertisement information file to the advertisement transmission execution unit 14 provided in the cache zone operator server 1 to request distribution of the flyer advertisement Then, according to the distribution request of the advertiser smart terminal 2, the cash zone operator server 1 transmits and distributes the flyer advertisement to the consumer smart terminal 3 registered as a service member. desirable.

Flyer advertisement reading step (S6), the flyer advertisement received by the consumer smart terminal 3 registered as a service member to distribute and transmitted from the cash zone operator server 1 to the cash zone execution application (5) is provided in the flyer advertisement reception reading unit (55) to receive and view, and in return for reading the flyer advertisement, the cash zone operator server 1 pays the set amount of incentive to the consumer smart terminal 3 as cash points and at the same time, a discount attached to the flyer advertisement It is desirable to make it a process of issuing and providing more mobile discount tickets and mobile free tickets for events and free events.

In the flyer advertisement reading step (S6), the flyer received through the reception and viewing unit 55 will not be read for a preset time, for example, for a set time such as “Reading valid time 2 hours” or “Reading valid time 3 days”. If the case is automatically deleted, the incentive for the deleted flyer advertisement can be set so as not to be paid to the consumer smart terminal (3).

In the cash zone land sale step (S7), the cash zone operator server 1 exposes the sale information of the cash zone land through the flyer advertisement reception reading unit 55 provided in the cash zone execution application 5, so that the consumer smart terminal Let (3) read and select the desired cash zone land to receive sale, and the cash zone land sale application unit ( 57) and transmit it to the cash zone land sale management unit 19 provided in the cash zone operator server 1, and sell the cash zone land to the consumer smart terminal 3 according to the sequentially transmitted sale application information. It is desirable to make it a process.

In the land profit realization step (S8), the cash zone operator server 1 grants the status of the land owner smart terminal 4 to the consumer smart terminal 3 that has received the cash zone land, and the cash zone operator server Let (1) exclusively pay the distribution revenue of flyer advertisements made in the cash zone land sold to those who are given the status of the land owner smart terminal (4), and then use the distribution revenue exclusively paid to the cash zone execution application (5) ), it is desirable to make it a process of accumulating real-time accumulation of cash points in the land ownership profit accumulation mode 59 provided in

In the cash zone land individual transaction recording step (S9), the land owner smart terminal 4 exposes the cash zone land information to be sold through the cash zone land sale management unit 58 provided in the cash zone execution application 5 In addition, the cash zone land personal transaction record book ( 58), it is desirable to make it a process of proceeding with the sale, and through such a series of step-by-step processes, the flyer advertisement agency service method based on the advertisement ownership according to the present invention according to the present invention is implemented.

1: Cash zone operator server 2: Advertiser smart terminal
3: Consumer smart terminal 4: Land owner smart terminal
5: Cash zone execution application 11: Advertising contract signing part
12: customer member registration unit 13: advertisement transmission execution unit
14: advertisement reading rate calculation processing unit 15: program operation unit
16: cash zone land division setting unit 17: identification number granting unit
18: Cash Zone Land Sales Management Department 51: Member Register
52: advertiser information input unit 53: consumer information input unit
54: Flyer advertisement editing input unit 55: Flyer advertisement reception and reading unit
56: Cash zone land sale information reading unit 57: Cash zone land sale application unit
58: Cash zone land personal transaction record 59: Land profit accumulation part

Claims (17)

a cash zone land partition setting unit 16 for dividing and partitioning areas and places in which flyer advertisements are distributed and transmitted into classification by grade according to floating population analysis to set a cash zone land that is a partitioned advertisement zone;
an identification number granting unit 17 for generating and assigning identification numbers to the partitioned cash zone land;
and a cash zone operator server 1 constructed with a cash zone land sale management unit 18 that grants advertising ownership by selling cash zone land to which an identification number is assigned online for a fee;
The cash zone operator server 1 includes: a program operation unit 15 for designing, producing, managing, and distributing an execution program necessary for providing an advertisement agency service for flyers;
The execution program includes a cache zone execution application (5) transmitted and installed in the advertiser smart terminal (2), the consumer smart terminal (3), and the land owner smart terminal (4);
The cash zone execution application 5 exposes the sale information of the cash zone land to which the identification number is given by generating the identification number to the database so that the consumer smart terminal 3 can read it, and hope to receive the sale based on the reading information a cash zone land sale information reading unit 56 for selecting a cash zone land;
The cash zone land sale management unit 18 provided in the cash zone operator server 1 by inputting the sale application information of the cash zone land selected by the consumer smart terminal 3 through the cash zone land sale information viewing unit 56 ) and a cash zone land sale application unit 57 for transmitting a sale application for cash zone land;
The land owner smart terminal (4) is comfortable and exposes the sale information of the cash zone land owned by the database, and records and manages the owner change history when the cash zone land is sold to a new owner among the exposed cash zone land sale information Flyer advertisement agency system based on the ownership of advertisement, characterized in that it includes a cash zone land personal transaction record book (58).
delete The method of claim 1 ;
The cash zone execution application (5), the advertiser smart terminal (2) and the consumer smart terminal (3) to classify the flyer advertisement request group and the leaflet advertisement reading group, the membership registration unit 51 to join as a service user and;
From the advertiser smart terminal (2), the company's personal information for which the flyer advertisement is desired, the amount of the flyer advertisement distribution, and the payment method information for the flyer advertisement request cost are inputted, and the received information is provided in the cash zone operator server (1). an advertiser information input unit 52 that is transmitted to the advertisement contract conclusion unit 11;
a consumer information input unit 53 that receives basic personal information and membership application confirmation information from the consumer smart terminal 3 and transmits the received information to the customer member registration unit 12 provided in the cash zone operator server 1;
Flyer advertisement editing input unit that receives an information file for a leaflet advertisement to be distributed from the advertiser smart terminal 2 and transmits the received leaflet advertisement information file to the advertisement transmission execution unit 13 provided in the cache zone operator server 1 (54) and;
a front-end advertisement receiving and viewing unit 55 for receiving online advertisements distributed and transmitted from the cash zone operator server 1, and allowing the consumer smart terminal 3 to confirm and view the received leaflet advertisements;
When the flyer advertisement is distributed to the cash zone land in the name of the land owner smart terminal (4), the advertisement distribution revenue set as the price for the distribution of the flyer advertisement in the cash zone land is paid in real time from the cash zone operator server, and the final land owner smart terminal (4) ) A flyer advertising agency system based on the ownership of advertising, characterized in that it further comprises a land revenue accumulation unit (59) for accumulating and accumulating cash points.
4. The method of claim 3;
The flyer advertisement editing input unit 54 is. an advertisement data uploading mode 541 in which the advertiser smart terminal 2 pre-produces the contents of the leaflet advertisement that the advertiser wants to request for distribution as a multimedia file, and uploads the pre-made multimedia leaflet advertisement file to the front-end advertisement editing input unit 54;
a text advertisement writing mode 542 in which the advertiser smart terminal 2 writes the contents of the advertisement to be distributed in text, edits and inputs the contents of the advertisement, and stores the contents in the advertisement editing input unit 54;
The flyer based on the ownership of the advertisement, characterized in that it includes a distribution condition setting input mode 543 for setting and inputting the distribution quantity, distribution area, distribution time, and distribution target of the flyer advertisement requested by the advertiser smart terminal (2) advertising agency system.
4. The method of claim 3;
The advertisement reception reading unit 55 includes an advertisement reception notification mode 551 for notifying that the advertisement advertisement has been received to the consumer smart terminal 3 by any one or a complex signal among sound, vibration, and monitor emission;
When the consumer smart terminal 3 reads the received flyer advertisement, a cash accumulation mode 552 in which an incentive of an amount set in return for reading the flyer advertisement is paid in real time from the cash zone operator server and accumulated as cash points;
An immediate discount event guide is attached to the leaflet advertisement read by the consumer smart terminal 3, and when the user touches the flyer advertisement screen to which the immediate discount event guide is attached, a mobile discount ticket is automatically issued to the consumer smart terminal 3 in real time. a discount flyer issuance mode 553 to store;
A free event guide is attached to the leaflet advertisement read by the consumer smart terminal 3, and when the user touches the flyer advertisement screen to which the free event guide is attached, a mobile free ticket is issued in real time and automatically stored in the consumer smart terminal 3 Flyer advertisement agency system based on advertisement ownership, characterized in that it includes a free flyer issuance mode (554).
The method of claim 1 ;
The cash zone land sale application unit 57, the consumer smart terminal 3, when applying for a sale of the cash zone land, the desired cash zone land grade and the sale area selection mode 571 for entering the search and input;
The smart terminal 3 of the consumer input the quantity information of the cash zone land desired to receive the sale quantity input mode 572 and;
The consumer smart terminal 3 calculates and settles the sale cost of the selected cash zone land, and enters the payment method information to pay the sale cost. Flyer advertising agency system.
The method of claim 1 ;
The cash zone land personal transaction record unit 58,
a property information registration mode 581 for inputting and storing cash zone land in the name of the land owner smart terminal 4 who wish to sell;
Purchase request mode 582 in which the consumer smart terminal 3 selects the desired cash zone land from among the cash zone lands registered as sale information, and makes a purchase request through input of purchase confirmation information of the selected cash zone land (582) )Wow;
Purchase payment mode (583) in which the consumer smart terminal (3) calculates and settles the purchase cost of the selected cash zone land, and pays the cash zone land purchase cost to the land owner smart terminal (4) through the online payment method (583) Wow;
The transaction processing information of Cash Zone Land is automatically checked and extracted, and the extracted transaction processing information is transmitted to the Cash Zone Land Sales Management Unit 19 provided in the Cash Zone Operator Server 1 to change the name of the Cash Zone Land to the new owner. Flyer advertisement agency system based on advertisement ownership, characterized in that it includes a transfer of ownership report mode 584 to report and register that it has been registered.
The method of claim 1 ;
The cash zone operator server 1 includes: an advertisement contract signing unit 11 for receiving a request for a front-end advertisement service from the advertiser's smart terminal 2 and concluding a front-end advertisement agency contract;
a customer member registration unit 12 that allows an unspecified number of consumer smart terminals 3 desiring to obtain incentives by reading the flyer advertisement as a service member;
an advertisement transmission execution unit 13 that receives a request for online distribution of leaflet advertisements from the advertiser smart terminal 2 with which the advertisement contract has been concluded;
an advertisement reading rate calculation processing unit 14 that analyzes and calculates the reading rate of the online distributed flyer advertisement in real time; Flyer advertising agency system based on advertising ownership, including more.
The method of claim 1 ;
The cash zone operator server 1 allows the advertiser smart terminal 2 to access the cash zone operator server 1 online to request a front-end advertisement service;
The consumer smart terminal 3 receives the flyer advertisement distributed online from the cash zone operator server 1, and through reading the received flyer advertisement, the cost of reading the flyer along with the marketing information provided by the advertiser terminal 2 to be provided with incentives;
The land owner smart terminal 4 receives the cash zone land set for exclusive ownership by the cash zone operator server 1 by assigning an identification number online, and serves as a proxy for flyers generated through the received cash zone land Flyer advertisement agency system based on advertisement ownership, characterized in that the revenue is exclusively paid at a set distribution ratio.
According to claim 1,
The cash zone land division setting unit 16,
Flyer advertisement agency system based on advertisement ownership, characterized in that setting the cash zone land based on the virtual real estate created in the virtual space.
11. The method of claim 10,
Flyer advertisement agency system based on advertisement ownership, characterized in that the identification number and information on the advertisement ownership are stored on the block chain based on the block chain.
The cash zone operator server 1 divides the area and place facilities where the flyer advertisement is to be transmitted and distributed through the cash zone land division setting unit 16 by division according to the floating demographic analysis, and the cash zone land which is a partitioned advertisement area. and a cash zone land creation step (S4) of generating and inputting an identification number through the identification number assigning unit 17 for each partitioned individual cash zone land and assigning an identification number;
The cash zone operator server 1 exposes the sale information of the cash zone land to which the identification number is given through the flyer advertisement reception and viewing unit 55 provided in the cash zone execution application 5 so that the consumer smart terminal 3 can read it. In the cash zone execution application 5, the sale application information of the cash zone land selected by the consumer smart terminal 3 is selected, and the sale area selection mode 571, the sale quantity input mode 572, and the sale price It is input through the cash zone land sale application unit 57 configured in the payment mode 573 and transmitted to the cash zone land sale management unit 18 provided in the cash zone operator server 1, and is cached by the transmitted sale application information. A cash zone land sale step (S7) of selling the zone land to the consumer smart terminal (3) and;
The cash zone operator server 1 allows the consumer smart terminal 3 that has received the cash zone land to be given the status of the land owner smart terminal 4, and to the status of the land owner smart terminal 4 Receives exclusive distribution of distribution revenue from flyer advertisements made in the Cash Zone Land sold by Land revenue realization step (S8) and;
The land owner smart terminal 4 includes a property information registration mode 581, a purchase request mode 582, a purchase payment mode 583, and a ownership transfer report mode 584 in the cash zone execution application 5. ) exposes the information of the Cash Zone Land to be sold through the Cash Zone Land personal transaction record book 58 consisting of Based on the ownership of the advertisement, characterized in that it includes a Cash Zone Land personal transaction recording step (S9) of selecting Cash Zone Land and proceeding with the transaction of Cash Zone Land through the Cash Zone Land personal distance recording unit 58. Flyer advertising agency service method.
13. The method of claim 12;
The cash zone land set through the cash zone land creation step (S4) is partitioned by specifying any one point among the area, place, and facility displayed on the online map, and selecting and limiting the radius distance around the specified point. Flyer advertising agency service method based on advertising ownership, characterized in that it is set in the area range.
13. The method of claim 12;
The cash zone land set through the cash zone land creation step (S4) is formed in a differential division configuration in which grades are divided according to the floating population ratio analysis or the moving-in household ratio analysis;
The sale cost and the sale cost of the differentially divided cash zone land are set differently according to the grade;
Flyer advertisement agency service method based on advertisement ownership, characterized in that the sale quantity and sale quantity of the cash zone land formed in the differential division configuration can be traded in one or more accounts.
13. The method of claim 12;
The advertiser smart terminal 2, which has entered into an advertisement contract with the cash zone operator server 1, uses the information file for the flyer advertisement to be distributed through the flyer advertisement editing input unit 54 provided in the cash zone execution application 5. and transmits the input flyer advertisement information file to the advertisement transmission execution unit 13 provided in the cache zone operator server 1 to request distribution of the flyer advertisement, and according to the distribution request, the cache zone operator server 1 an advertisement distribution request execution step (S5) of transmitting and distributing the flyer advertisement to the consumer smart terminal 3 registered as a service member;
The consumer smart terminal 3 registered as a service member receives and reads the flyer advertisement distributed and transmitted from the cash zone operator server 1 through the flyer advertisement reception reading unit 55 provided in the cash zone execution application 5, and , Flyer advertisement reading step in which a set amount of incentives are paid in cash points in return for reading the flyer advertisement, and additional mobile discount tickets and mobile free tickets for discount events and free events attached to the flyer advertisement are issued (S6) ; Flyer advertising agency service method based on the advertising ownership further comprising.
16. The method of claim 12 or 15;
The cash zone operator server 1 exposes and advertises detailed information about the flyer advertisement agency service to an unspecified number of advertiser smart terminals 2 and consumer smart terminals 3 through the Internet, and the program operation unit 16 Through the advertiser smart terminal (2) and the consumer smart terminal (3) through the service use guide step (S1) and to provide and install the cache zone execution application (5);
Advertiser smart terminal (2), through the advertiser information input unit 52 provided in the cash zone execution application (5), the company's personal information, the amount of distribution of the flyer advertisement, and payment method information for the flyer advertisement request cost an advertisement contract signing step (S2) of inputting and transmitting the entered information to the advertisement contract signing unit 11 provided in the cash zone operator server 1 to conclude a leaflet advertisement agency service delegation contract;
The consumer smart terminal 2 inputs basic personal information and membership confirmation information through the consumer information input unit 52 provided in the cash zone execution application 5, and the input information is provided in the cash zone operator server 1 a consumer member registration step (S3) of transmitting a member registration application to the customer member registration unit 12; Flyer advertising agency service method based on advertising ownership further comprising a.
13. The method of claim 12;
In the flyer advertisement reading step (S6), the flyer received through the reception reading unit 55 is automatically deleted if it is not read for a preset time, and the incentive for the deleted flyer advertisement is sent to the consumer smart terminal (3). Flyer advertising agency service method based on advertising ownership, characterized in that it is not paid.

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