KR20190027492A - Method for providing advertising service and trading service based on social network, and system using the same - Google Patents

Abstract

The present invention relates to a method for providing advertisement and transaction mediation services through a plurality of channels by operating a plurality of channels on a social network, and to a system thereof. According to an embodiment of the present invention, a social network-based method for providing advertisement and transaction mediation services comprises the steps of: providing data with respect to each of the channels so that the plurality of channels are displayed in parallel in a user terminal; receiving a posting request of advertisement content with respect to one channel selected among the plurality of channels from the user terminal; corresponding to the posting request to determine whether the posting request meets a posting condition for the selected channel by the user; and providing an interface capable of inputting the advertisement content to the user terminal if the posting request meets the posting condition.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and system for providing advertisement and transaction intermediation service based on a social network,

The present invention relates to a method and system for providing an advertisement and a transaction intermediary service based on a social network, and more particularly, to a method and system for providing an advertisement and a transaction intermediary service through a plurality of channels by operating a plurality of channels on a social network And more particularly, to a method and system for providing a transaction brokerage service.

Social Networking Service (SNS) is a service that brings the concept of social relations into the Internet space and supports the network formation by establishing a relationship between people and people. These social network services support the formation of networks through human networks so that they can share and communicate each other's daily affairs and interests, and expand social relations.

With the emergence of social networks, various methods have been attempted to provide advertisement services using individual networks on-line. Recently, the market for advertising and transaction brokerage services is on the rise based on social networks, and the proportion of advertising and brokerage services that depend on existing online market services is decreasing. Therefore, introduction of a service suitable for the social network method has become necessary. Recently, a service called Ad.ly has appeared to provide advertisement service according to the necessity.

AdReal is a service that links advertisers with prominent Twitter members and intermediates them to include advertisements on Twitter messages. According to such a service providing method, since a user who is exposed to an advertisement is issued by a publisher who is following the advertisement, the user feels less rejection of the advertisement. The advantage is that users can be efficiently accessed. In addition, since advertisements are provided based on relationships or relationships between each other, the advertiser has an advantage that detailed targeting can be selected in the selection of the target audience. As a result, AdReal is becoming a welcome service from many advertisers and similar advertising services are emerging one after another.

However, since these advertisement service providing technologies are dependent on existing social networks and present advertisements, there is a limit in that it is not enough to provide universal advertisement service which is widely used. In addition, existing social network services are lacking in effectively providing advertising and transaction brokerage services because their main functions are focused on sharing each other's daily lives and expanding social relationships.

Furthermore, advertising and transaction brokerage services based on traditional social networks such as AdRay typically charge advertising costs in proportion to indicators such as the number of followers who provide ads to their accounts. However, according to this method, when the advertisement service is provided, it is not possible to distinguish the case where the advertisement is provided due to the illegal click or the case where the advertisement is abused. Therefore, there is a real problem that advertisers are forced to pay excessive advertising costs even though they are not effective.

In addition, most of the conventional advertisement methods are mostly business to customer (B to C) methods in which individual users purchase goods or services through one-way advertisements of companies. The social network based advertising and transaction intermediation service method is also limited depending on the B to C method.

Therefore, it is necessary to introduce a new service method that can solve the above-mentioned problems while providing effective advertising and transaction intermediation in providing advertisement and transaction intermediation services based on social network services.

1. Korean Patent Laid-Open Publication No. 10-2012-0118605 (entitled " Social network-based advertisement service providing system and method using the same)

It is an object of the present invention to provide a service optimized for providing an advertisement and a transaction mediating service without depending on an existing social network service.

In particular, a new type of advertisement and transaction brokerage that can solve the problem of the deterioration of the efficiency of the advertisement due to the mixture of the daily posts (i.e., non-advertisement posts) of the users of the advertisement service based on the existing social network service The purpose of the service is to provide.

In addition, the present invention is not limited to the conventional B and C (business to customer) fixed advertisement and transaction methods, and can be applied to a customer to business (C to B) ) Method and the business to business (B to B) method of companies and companies, so that advertisement and transaction are more actively and actively performed.

Further, the present invention provides an advertisement and a transaction mediating service for managing a plurality of channels in which advertisement contents are posted, and setting a publication condition of each channel differently so that a plurality of social network channels can be operated complementarily, There is a purpose.

The problems of the present invention are not limited to the above-mentioned problems, and other problems not mentioned can be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided a method of providing an advertisement and a transaction mediating service based on a social network, comprising the steps of: managing a plurality of channels in which advertisement contents are posted, The method comprising the steps of: providing data related to each channel such that the plurality of channels are displayed in parallel in a user terminal; Receiving a request for publishing an advertisement content for any one of the plurality of channels from the terminal of the user; Determining whether the user satisfies the posting condition for the selected channel in response to the posting request; Providing an interface capable of inputting advertisement contents to the terminal of the user when the publishing condition is satisfied; .

According to another embodiment of the present invention, the plurality of channels may include at least one free channel and at least one pay channel.

According to another embodiment of the present invention, the advertisement content may include at least one of text, image, audio and reproducible multimedia.

According to another embodiment of the present invention, when the selected channel is a free channel in the step of receiving a request for publishing the advertisement content, the step of determining whether or not the publishing condition is satisfied may include: To determine whether the member is a member who has completed the joining procedure.

According to another embodiment of the present invention, when the selected channel is a pay channel in the step of receiving a request for publishing the advertisement content, the step of determining whether or not the publishing condition is satisfied may include: , Or a paid subscription member according to a predetermined criterion, to determine whether or not the user has paid for the publication of the advertisement content.

According to another embodiment of the present invention, there is provided a method of providing advertisement content, comprising the steps of: receiving advertisement content to be posted on the selected channel from a terminal of the user after providing the interface; And updating the selected channel to publish the advertisement content; As shown in FIG.

According to another embodiment of the present invention, the updating includes: arranging the advertisement contents received from the terminal of the user in a time series order; And posting a separate advertisement content different from the advertisement content received from the user terminal when a predetermined number of advertisement contents are posted. . ≪ / RTI >

According to another embodiment of the present invention, the plurality of channels may further include a personal channel distinguished from the free channel and the pay channel, wherein the advertisement channel includes at least one of an advertisement content posted on the free channel or the pay channel Receiving response data for any ad content; And updating the personal channel so that the advertisement content to which the response data is input is posted on the personal channel, As shown in FIG.

The system for providing advertisement and transaction intermediation service based on a social network according to an embodiment of the present invention manages a plurality of channels in which advertisement contents are posted and sets different publication conditions of the channels, The system comprising: a user terminal for requesting the advertisement of the advertisement content of any one of the plurality of channels and providing the advertisement content to be published; And providing data related to each channel so that the plurality of channels are displayed in parallel in the user terminal, determining whether the user satisfies the posting condition for the selected channel in response to the user's posting request An advertisement service server that updates the selected channel so that the advertisement content received from the user terminal is posted if the publishing condition is satisfied; .

According to the advertisement and transaction mediating service and system of the present invention, it is possible to provide advertisement and transaction mediating service by using the improved social network method without depending on the existing social network service.

Further, according to the present invention, it is possible to overcome the limitations of the conventional advertisement service based on the existing social network service by solving the problems that the daily efficiency of the advertisement is lowered because the daily posts (i.e., non-advertisement posts) A new type of advertisement and transaction brokerage service can be provided.

In addition, according to the present invention, it is possible to move out of the fixed advertisement and transaction method of the conventional B to C (Business to Customer) method and to provide a customer to business (C to B) Customer) method and the business to business (B to B) method by expanding the service providing area, it is possible to provide a service that makes the advertisement and transaction more active and active.

In addition, a plurality of channels in which the advertisement contents are posted are provided, the channels for the pay advertisement and the channels for the free advertisement are respectively distinguished, and the posting conditions of the channels are set differently so that a plurality of social network channels operate complementarily To provide advertising and transaction brokerage services in an efficient manner.

1 is a schematic block diagram for explaining an advertisement and transaction mediating system of the present invention.
FIG. 2 is a block diagram illustrating the configuration of an advertisement and transaction intermediary apparatus for performing the advertisement and transaction intermediation service providing method of the present invention.
3 is a flowchart illustrating a method of providing an advertisement and a transaction mediating service according to an embodiment of the present invention.
FIG. 4 is a schematic view showing a screen in which a plurality of channels are displayed when the advertisement and transaction mediating service of the present invention is provided.
FIG. 5 is a schematic view showing a screen on which advertisement contents provided by the advertisement and transaction intermediation service of the present invention are displayed.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

The shapes, sizes, ratios, angles, numbers, and the like disclosed in the drawings for describing the embodiments of the present invention are illustrative, and thus the present invention is not limited thereto. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Where the terms "comprises", "having", "done", and the like are used in this specification, other portions may be added unless "only" is used. Unless the context clearly dictates otherwise, including the plural unless the context clearly dictates otherwise.

In interpreting the constituent elements, it is construed to include the error range even if there is no separate description.

It is to be understood that each of the features of the various embodiments of the present invention may be combined or combined with each other partially or entirely and technically various interlocking and driving is possible as will be appreciated by those skilled in the art, It may be possible to cooperate with each other in association.

Hereinafter, a method for providing an advertisement and transaction intermediation system, an advertisement, a transaction intermediation apparatus, an advertisement, and a transaction intermediation service based on a social network according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram for explaining an advertisement and transaction mediating system of the present invention.

Referring to FIG. 1, the advertisement and transaction intermediation system 1000 includes an advertisement and transaction intermediary server 100, and a user terminal 200.

The advertisement and transaction mediating system 1000 is a system in which advertisement and transaction mediating server 100 provide advertisements among a plurality of user terminals 200 and provide advertisement and transaction mediating services mediating transactions of goods or services between users to be. The advertisement and transaction mediation system 1000 of the present invention provides advertisement and transaction mediation services among a plurality of users, while allowing a plurality of users to form social relations and networks on-line.

The advertisement and transaction mediating server 100 provides advertisements and transaction mediating services between the plurality of user terminals 200 and mediates transactions of goods or services between users. Specifically, the advertisement and transaction mediating server 100 of the present invention manages a plurality of channels on which advertisement contents are posted, and sets the publication conditions of the channels differently so that the plurality of channels can be complementarily operated Social network based advertisement and transaction intermediation service.

The advertisement and transaction mediating server 100 may be a co-location server, a cloud server, and may be a server or a device included in such a server, and may include various publicly known . ≪ / RTI >

The specific configuration of the advertisement and transaction intermediary server 100 and the method of providing the advertisement and transaction intermediary service will be described later with reference to FIG. 2 to FIG.

The user terminal 200 may be a communication terminal capable of using a web or mobile service in a wired / wireless communication environment. In particular, the user terminal 200 may be a device or terminal including a processor, a storage unit, a communication module, and may be a general purpose computer, a special purpose computer, a mobile terminal such as a smart phone, Or may be an accessory device for use in conjunction therewith. The user terminal 200 communicates with the advertisement and transaction mediation server 100 as described above and performs transaction mediation services based on the data received from the advertisement and transaction mediation server 100, The present invention is not limited thereto. The user terminal 200 may include a display unit for displaying a screen and an input device for receiving data from a user.

In the following description, it is assumed that the user terminal 200 is a smart phone equipped with an application for performing a social network based advertisement and a transaction mediating service. However, the user terminal 200 is not limited to the above, Of course, it can be one of the listed terminals.

The advertisement and transaction mediating server 100 and the user terminal 200 are located in the same network or are connected by communication (shown by arrows) so as to be able to perform the advertising and transaction intermediation method of the present invention.

Hereinafter, for convenience of explanation, the advertisement and transaction mediating server 100 and the user terminal 200 are respectively described as one. However, as shown in FIG. 1, a plurality of user terminals 200 may be provided . That is, according to the present invention, the advertisement and transaction mediating server 100 can provide a social network-based advertisement and a transaction mediating service among a plurality of user terminals 200. [

Hereinafter, the configuration of the advertisement and transaction mediating server 100 will be described. See also Figure 2 for a more detailed description.

The advertisement and transaction mediating server 100 includes advertisement and transaction mediating apparatus 110 performing advertisement and transaction mediating method of the present invention to provide a social network based advertisement and transaction mediating service together with the user terminal 200 Or may be coupled to the advertisement and transaction intermediation device 110 and driven. At this time, the advertisement and transaction mediation server 100 may include a separate device or server (e.g., a communication device or a server) different from the advertisement and the transaction intermediary apparatus 110, May be operated in conjunction with such a separate device or server and perform the transaction mediation method of the present invention.

2 is a block diagram illustrating a configuration of a transaction mediating apparatus for performing a transaction mediating method of the present invention.

Referring to FIG. 2, the advertisement and transaction intermediary apparatus 110 includes a communication unit 111, a processor 112, and a storage unit 113.

The communication unit 111 of the advertisement and transaction mediating apparatus 110 transmits and receives data for performing the advertisement and transaction mediating method of the present invention to the user terminal 200. [

Specifically, the communication unit 111 provides data related to each channel and advertisement contents posted on each channel so that a plurality of social network channels are displayed in parallel on the user terminal 200, and a plurality It is possible to receive a request for posting the advertisement content for any one of the selected channels. In addition, the communication unit 111 may provide an interface with which the user can input the advertisement content to the terminal 200 when the user satisfies the posting condition for the channel.

The advertisement 112 and processor 112 of the transaction intermediation device 110 process various data for performing the advertisement and transaction intermediation method of the present invention.

Specifically, the processor 112 may determine whether the user satisfies the posting condition for the selected channel in response to the posting request of the user provided through the communication unit 111. [ When the selected channel among the plurality of social network channels is a free channel, the processor 112 may determine whether the user who made the posting request is a member who has completed the membership process for the service, The user who made the posting request may determine whether or not the user who has made the posting request has paid for the posting of the advertisement content as a member having the point paid in advance or as a paid member according to predetermined criteria.

The storage unit 113 of the advertisement and transaction intermediary apparatus 110 stores data received from the user terminal 200 and data processed from the processor 112 either permanently or temporarily.

Specifically, the storage unit 113 may store information related to the user, such as the user's social network account information and payment information received from the user terminal 200, and may store information related to the content to be posted on each channel have. In addition, the storage unit 113 may store various information or data that are processed by the advertisement and transaction intermediary apparatus 110 in order to perform the advertisement and transaction intermediation method of the present invention, if necessary, permanently or temporarily.

More specifically, the transaction intermediation method performed by the communication unit 111, the processor 112, and the storage unit 113 of the advertisement intermediation apparatus 110 will be described with reference to FIGS. 3 to 5 below.

Meanwhile, the advertisement and transaction intermediary apparatus 110 may correspond to at least one processor or may include at least one processor. Accordingly, the advertisement and transaction mediating apparatus 110 may be included in another hardware apparatus such as a microprocessor or a general-purpose computer system, or may be implemented as a separate apparatus and operated.

Although the communication unit 111, the processor 112 and the storage unit 113 are all included in the advertisement and transaction mediator 110, the present invention is not limited thereto. The processor 112 and the storage unit 113 may be separately disposed outside the advertisement and transaction mediator 110 if the advertisement and transaction intermediation method of the invention can be performed .

Hereinafter, a method of providing advertisement and transaction intermediation service based on a social network, in which a plurality of channels on which advertisement contents are posted, performed by the advertisement and transaction intermediary apparatus 110 together with the user terminal 200 will be described in detail. For a more detailed description, the flow chart of FIG. 3 will be referred to together, and the display screen shown in FIG. 4 may be referred to for the understanding of the invention at this time.

FIG. 3 is a flowchart illustrating a method of providing an advertisement and a transaction mediating service according to an embodiment of the present invention. FIGS. 4A and 4B are views illustrating a screen in which a plurality of channels are displayed As shown in FIG.

The advertisement and transaction mediator 110 manages a plurality of channels in which the advertisement contents are posted, and sets the publication conditions of the channels differently so that the plurality of channels can be operated complementarily, In order to provide advertisement and transaction intermediation service, it can operate in the following order.

Referring to FIG. 3, the advertisement and transaction intermediary apparatus 110 provides data on each channel so that a plurality of channels are displayed in parallel on the user terminal 200 (S110).

Wherein the plurality of channels includes at least one free channel and at least one pay channel, wherein the advertisement contents are posted to provide a social network service.

The free channel is a channel configured so that anyone can use the social network based advertisement and the transaction mediating service of the present invention to publish advertisement contents without any restriction, and the paid channel is a social network based advertisement and transaction intermediation service Is a channel configured to allow the user who has paid for the publication of the advertisement content to publish the advertisement content according to a predetermined criterion among the users who use the advertisement content. In other words, a free channel is a channel configured so that anyone can freely advertise his / her own product or service without any limitation of the present invention. In a paid channel, only a user who paid a certain fee can pay for his or her product or service It is a channel that is configured to advertise.

The advertising content posted on the channel includes at least one of text, images, audio and playable multimedia. For example, if the advertisement content posted on the channel is advertising content related to sales of golf clubs, the advertisement content may include a photograph of a golf club to be sold, a video to swing using a golf club, specification information on golf clubs, sales amount, Text, images, audio, and information embodied in a reproducible multimedia format.

At this time, the user terminal 200 displays data related to a plurality of channels provided from the advertisement and transaction intermediary apparatus 110 on the display screen.

The terminal 200 of the user can display a plurality of channels in which advertisement contents are posted, that is, at least one free channel and at least one pay channel can be switched on different pages or displayed in different display areas on one page It can be displayed as an enemy.

4A and 4B illustrate a plurality of channels in which advertisement contents are posted on a terminal 200 of a user. FIG. 4A is an exemplary screen of free channels among a plurality of channels, FIG. This is an example screen of a paid channel.

Referring to FIGS. 4A and 4B, channel information 41 is displayed at the upper end of the display screen 40. FIG. Specifically, the channel information or the specific channel name may be displayed as to which of the plurality of channels the corresponding channel is. The classification information of the advertisement contents posted on the channel may be displayed in the lower part of the channel information. This is to allow a user to identify a product or service included in the advertisement content by category, and may be a classification that is automatically classified according to the classification information set by the user at the time of publication of the advertisement content.

Furthermore, the advertisement contents 42 received from the user terminal 200 are posted on the display screen. For example, the advertisement contents include texts such as photographs or videos of the goods or services to be sold, product information on the goods or services, sales amounts, favorability data of other users to the advertisement contents, and real- Information.

Referring to FIGS. 4A and 4B, in relation to the display method of the advertisement contents 42, FIG. 4A is displayed as a free channel in such a manner that each advertisement content is arranged in one column, FIG. The contents are displayed in a manner of being arranged in two rows.

The difference between the free and paid channel ad content placement is related to the exposure time of the ad content posted on that channel. Specifically, in terms of providing the service of the present invention, it is necessary to clearly distinguish the difference in advertisement effect between the free channel and the pay channel. The advertisement effect refers to how often the user accesses the service of the present invention, As shown in FIG.

In other words, if it is assumed that 10 advertisement contents are posted in the free channel of FIG. 4A and the pay channel of FIG. 4B, respectively, in case of the free channel of FIG. 4A, the advertisement contents posted one hour before is exposed The user has to scroll down the screen considerably. On the other hand, in case of the paid channel of FIG. 4B, in order for the advertisement contents posted one hour ago to be exposed to the currently connected user, It is enough.

In view of this, the provider of the advertisement and transaction brokerage service of the present invention manages a plurality of channels, and arranges the advertisement methods of the free channels and the paid channels differently so that the users pay a certain fee, So that it is possible to naturally induce the user to use the device.

A plurality of channels are displayed on the lower side of the display screen 40, and the user can select and input any one of the channels, thereby using a plurality of channels to which the advertisement contents are posted.

The advertisement and transaction mediating apparatus 110 receives a request for publishing the advertisement contents for any one of the plurality of channels from the terminal 200 of the user (S120).

The user's publishing request at the user terminal 200 may be transmitted to the advertisement and transaction mediator 110 by selecting and inputting a writing icon located in a predetermined area of the channel.

The advertisement and transaction intermediary apparatus 110 determines whether the user satisfies the posting condition for the selected channel in response to the posting request received from the terminal 200 of the user at step S130.

At this time, if the selected channel is a free channel, the step of determining whether the posting condition is satisfied (S130) is performed to determine whether the user has completed the membership process for the service. On the other hand, if the selected channel is a paid channel, it is determined whether the posting condition is satisfied (S130). If the selected channel is a paid channel, it is determined whether the corresponding user completes the membership process for the service. To determine whether it has completed paying for the publication of the advertisement content as a registered member or a paid subscription member according to predetermined criteria. At this time, in order to publish the advertisement content on the paid channel, the user can pay the cyber payment means in point form by prepayment of a predetermined amount, and post the advertisement content on the paid channel by deducting the points. However, the method for posting the advertisement contents on the pay channel is not limited to this, and it is needless to say that various known payment methods may be employed.

The advertisement and transaction intermediary apparatus 110 provides an interface through which the user terminal 200 can input the advertisement content when the publishing condition for the channel selected by the user is satisfied (S140).

The advertisement and transaction intermediation device 110 may allow a user to enter content content in the form of text, images, audio and playable multimedia, and the user may include in this interface content about the product or service to be sold, You can configure your own ad content by typing.

The advertisement and transaction intermediary apparatus 110 receives the advertisement contents to be posted on the selected channel from the terminal 200 of the user (S150), and the advertisement and transaction intermediary apparatus 110 updates the channel selected for posting the received advertisement contents (S160).

The advertisement and transaction mediating apparatus 110 can update the channel by arranging the advertisement contents received from the terminal 200 of the user in a time series order. That is, the advertisement contents can be arranged such that the latest advertisement contents received from the user terminal 200 are displayed on the upper part of the display screen shown in FIGS. 4A and 4B.

Further, when a predetermined number of advertisement contents are posted according to the clock-temporal order, the advertisement and transaction intermediary apparatus 110 may transmit a separate advertisement content distinguished from the advertisement contents received from the user terminal 200 to a predetermined number of advertisements And may be posted between contents.

For example, in addition to the posts of the advertisement contents to be directly uploaded by the user, the advertisement contents configured separately in the advertisement and transaction intermediation apparatus 110 may operate some channels so as to form a predetermined arrangement manner with the advertisement contents that the user directly uploads. This method of operation can be applied to the operation of a plurality of channels, in particular, a pay channel, in order to increase the efficiency of advertisement of a specific advertisement.

On the other hand, the plurality of channels may further include a personal channel distinguished from the above-described channels (free channel and pay channel).

The advertisement and transaction mediating apparatus 110 can configure the channel in a manner different from that of the free channel and the pay channel in which the advertisement contents received from the user terminal 200 are directly posted in the case of the personal channel.

Specifically, the advertisement and transaction intermediary apparatus 110 receives response data for any of the advertisement contents posted on the above-mentioned channels from the user terminal 200, and the advertisement and transaction intermediary apparatus 110 responds The advertisement contents into which the data are inputted is selected, and the advertisement contents in which the response data is inputted are posted on the personal channel.

In this case, the user who uses the advertisement and the transaction mediating service can collect only the advertisement contents that he / she has left a comment or displayed favorable impressions, and can monitor them on the personal channel. It is possible to efficiently manage sales or transactions through a personal channel even if the user does not check all the posts of many advertisement contents when selling or purchasing products and services posted in the advertisement contents.

FIG. 5 is a schematic view showing a screen on which advertisement contents provided by the advertisement and transaction intermediation service of the present invention are displayed. Specifically, FIG. 5 illustrates advertisement and transaction intermediation through advertisement contents posted on any one of the channels.

In the screen 50 on which the advertisement contents are displayed, the account information 51 of the user who posted the advertisement contents, the specific contents 52 of the advertisement contents, and the comment contents 53 in which a transaction for the product or service is made are displayed. A user (i.e., a purchaser) who intends to purchase a product or service included in an advertisement content to be posted can deliver a query or an order to a user (i.e., a seller) who has posted the advertisement content in the form of a comment, A transaction can be made between the buyer and the seller in such a way as to receive an answer or to accept the buyer's order.

At this time, since the buyer or the seller needs to periodically and continuously check only the advertisement content in which the transaction is made, the advertisement and transaction intermediary apparatus 110 selects the advertisement content in which the response data such as a comment is input, To be posted on the channel.

As described above, according to the advertisement and transaction intermediation service providing method and system of the present invention, it is possible to provide the advertisement and transaction intermediation service by using the improved social network method not depending on the existing social network service, In addition, the problem of low efficiency of advertisement is improved by the combination of daily posts (i.e., non-advertisement posts) and advertisement posts, which are problems of the advertisement method using the network method and the transaction brokerage method, It is possible to provide a new type of advertising and transaction brokerage service that overcomes the limitations of the advertisement service based on the present invention.

In addition, the present invention allows a variety of users to network with each other and publish a post of an advertisement content in a social network manner, thereby avoiding fixed advertisement and transaction methods of B to C (Business to Customer) B (Customer to Business) method, individual and individual C to C (Customer to Customer) method, and company to company B to B (business to business) method. Advertisements and transactions can be made more aggressive and active. Particularly, the present invention manages a plurality of channels in which advertisement contents are posted, and distinguishes channels for paid advertisements and channels for free advertisements, and sets the publication conditions of respective channels differently so that a plurality of social network channels are mutually complementary So that advertisement and transaction intermediation services can be provided in an efficient manner.

Although the embodiments of the present invention have been described in detail with reference to the accompanying drawings, it is to be understood that the present invention is not limited to those embodiments and various changes and modifications may be made without departing from the scope of the present invention. . Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. Therefore, it should be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

1000 ... Advertising and transaction brokerage systems
100 ... Advertising and transaction mediation servers
200 ... User terminal
110 ... Advertising and transaction intermediation
111 ... Communication section
112 ... Processor
113 ... The storage unit

Claims (9)

A method for providing advertisement and transaction intermediation service based on a social network, wherein a plurality of channels in which advertisement contents are posted are set differently from each other, and the plurality of channels are operated complementarily,
Providing data related to each channel such that the plurality of channels are displayed in parallel in a user terminal;
Receiving a request for publishing an advertisement content for any one of the plurality of channels from the terminal of the user;
Determining whether the user satisfies the posting condition for the selected channel in response to the posting request; And
Providing an interface capable of inputting advertisement contents to the terminal of the user when the publishing condition is satisfied; Wherein the advertisement service is a social network advertisement service. The method according to claim 1,
Wherein the plurality of channels comprises:
A method for providing an advertisement and transaction intermediation service based on a social network, comprising at least one free channel and at least one pay channel. The method according to claim 1,
Wherein the advertisement content comprises:
Wherein the advertisement includes at least one of text, image, voice, and playable multimedia. 3. The method of claim 2,
If the selected channel is a free channel in the step of receiving a request for publishing the advertisement content,
Wherein the step of determining whether or not the posting condition is satisfied comprises:
Wherein the service is performed to determine whether the user is a member who has completed a member registration procedure for a service. 3. The method of claim 2,
If the selected channel is a pay channel in the step of receiving a request for publishing the advertisement content,
Wherein the step of determining whether or not the posting condition is satisfied comprises:
A social network-based advertisement and a transaction mediation service, which are performed to determine whether or not the user has paid for the publication of the advertisement content as a member having a point previously paid or a paid subscription member according to predetermined criteria Way. The method according to claim 1,
After providing the interface,
Receiving advertisement content to be posted on the selected channel from the terminal of the user; And
Updating the selected channel to publish the advertisement content; The method further comprising the steps of: The method according to claim 6,
Wherein the updating comprises:
Arranging the advertisement contents received from the terminal of the user in a time series order; And
When a predetermined number of advertisement contents are posted, posting separate advertisement contents distinguished from the advertisement contents received from the user terminal; Wherein the advertisement service is a social network advertisement service. 3. The method of claim 2,
Wherein the plurality of channels comprises:
Further comprising a free channel and a personal channel distinguished from the pay channel,
Receiving response data for any of the advertisement contents posted on the free channel or the pay channel from the user terminal; And
Selecting the advertisement content in which the response data is input and updating the personal channel so that the advertisement content in which the response data is input is posted on the personal channel; The method further comprising the steps of: A system for providing an advertisement service based on a social network, wherein a plurality of channels in which advertisement contents are posted are set differently from each other, and the plurality of channels are operated complementarily,
A user terminal for requesting the publication of the advertisement content for any one of the plurality of channels and providing the advertisement content to be published; And
The method comprising: providing data related to each channel so that the plurality of channels are displayed in parallel in the user terminal; determining whether the user satisfies the posting condition for the selected channel in response to the user's posting request; An advertisement service server that updates the selected channel so that the advertisement content received from the user terminal is posted if the publishing condition is satisfied; Wherein the social network-based advertisement and transaction intermediation service providing system comprises:

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