KR101289930B1 - Social Network Service System with Differential Following Structure - Google Patents

Abstract

The present invention relates to a social network service system, and in particular, each user can communicate with the other party through a special path at their own expense, as well as the general path of delivering each user's message to the follower of the user, It allows users of different relationships, such as fans, to communicate and manage each other in different ways as needed. The service through each channel is performed separately through the first account and the second account which are given to the user. Fans who want to communicate with the star through the special channel purchase the slot at a cost and use the slot to You must follow a second account. Since fans communicate with stars at a cost, communication with fans through special channels can be a good criterion for determining the popularity of each star and their loyalty (contribution). Competition and rewards can be encouraged and new forms of social networking services can be activated.

Description

Social Network Service System with Differential Following Structure}

The present invention relates to a social network service system having a discriminating following structure, and in particular, each user pays his own costs as well as a communication path for delivering a message written by each user to followers following the user. It also provides a way to communicate in a way that allows users who form relationships, such as stars and fans, to communicate and manage each other in various ways as needed.

In recent years, social network services such as Twitter and Facebook are actively being used to allow users to connect and communicate with each other.

Most social network services use a method of delivering a message written by a follower to each follower when each user selects another user and starts following.

For example, if user B has followed user A, user B becomes a follower of user A, and user B can see the messages created by user A.

However, the conventional following structure is formed only in a unilateral form in which the follower B confirms a message written by the following target A, and thus does not provide variety in terms of communication between the users A and B. FIG.

Social network services have characteristics that people from all walks of life connect and communicate with each other, and are expanding to various fields that use social relationships because of the advantages of forming relationships between people.

In particular, with the proliferation of high-performance mobile devices such as smart phones, the field of use has become wider.

Considering these circumstances and the shortcomings of the conventional social network service, it is necessary to allow users to communicate through more various paths according to various relationships such as stars and fans.

Accordingly, the present invention has been devised to meet the above necessity, as well as a general communication path for delivering a message of each user to a follower of the user, each user may communicate with the other party through a special path at their own expense. The goal is to enable users of different relationships, such as between stars and fans, to communicate and manage each other as needed.

In order to achieve the above object, a social network service system having a differential following structure according to the present invention, a server for communicating with a web browser or a dedicated client program of each user terminal through a communication network; A database that stores following information about each user's first account and following information about a second account; General SNS processing means for delivering a message uploaded to each user's first account to a follower of the user's first account; Slot selling means for allowing each user to purchase slots (items required when each user follows another user's second account); Following information processing means for receiving following information about the first account and the second account of another user set by each user and storing them in the database; And special SNS processing means for processing a follower of another user's second account to communicate with the other user through a separate path.

That is, each user must own a slot in order to follow another user's second account.

A social networking service system having a differential following structure according to the present invention includes: popularity calculating means for calculating a popularity of each user having one or more followers for a second account; And a popularity providing means for providing the popularity ranking information of each user through a communication network according to the popularity calculated by the popularity calculating means.

The popularity calculating means uses one or more of the number of followers for the second account, the number of slots set by the follower for the second account for the user, and the number of users following the follower for the second account. The popularity of each user can be calculated.

The social network service system having a differential following structure according to the present invention may further include loyalty calculation means for calculating loyalty to another user for each user who follows another user's second account.

At this time, the special SNS processing means may transmit to each user loyalty information for each follower of the second account of the user.

The loyalty calculation means uses the at least one of the number of slots set by the user for another user following through the second account and the number of followers following the user, and the loyalty of the corresponding user to other users. Can be calculated.

Each user's second account may be configured to be activated by default, or each user may be configured to set whether or not to activate the second account.

The special SNS processing means may transmit a direct message transmitted by a follower of another user's second account to the corresponding other user, and transmit a response message of the corresponding other user to the follower.

When the special SNS processing means delivers the direct message transmitted by the follower of the user to each user, the special SNS processing unit may arrange and deliver the followers according to their loyalty to the corresponding user.

The special SNS processing means transmits the loyalty of the followers when delivering the direct message sent by the follower of the user to each user, and the user interface program or the dedicated client program executed in the web browser of each user terminal provides the loyalty of the followers. According to the direct message can be arranged to display.

The user interface program or the dedicated client program executed in the web browser of each user terminal may be configured to activate the direct message transmission function only for other users who are following through the second account.

According to the present invention, each user can not only view the article of the following object as in a general social network service, but also communicate with the other party through a special path as necessary.

As an example of communication through a special path, a user (fan) following his favorite singer (star) may send a direct one-to-one direct message to the star and receive a response from the star.

Since fans must pay for themselves to communicate with a star through a special path, a situation in which a fan communicates with a particular star through a special path can be a criterion for determining the fan's loyalty to that star. In relation to, it can be a measure of popularity.

Fans can not only show their loyalty to the stars for their payment, but also reward them.

For example, if fans can send messages directly to their favorite stars and receive responses from them, receiving one-on-one messages from their favorite stars can be a great reward.

In calculating the popularity of each star, the situation where fans communicate with the star through special channels is an important criterion.

For this reason, each star manages their fans more actively by actively communicating with them, and in addition to rewarding communication through the special path with the stars, the fans make an effort to increase the popularity of their favorite stars.

Eventually, by incorporating special channels into which social users can communicate with each other through payment, social network services can induce competition and rewards naturally between users (stars and fans). Social network services can be activated.

1 is an embodiment of a social network service system according to the present invention;
2 is an example for explaining that different ways of communication are performed through the first account and the second account of each user,
3 is an example of communication performed through a general SNS path,
4 illustrates an example of a communication process performed through a special path;
5 is an example for explaining that each user establishes a following relationship for a second account of another user using a slot;
6 is another embodiment of a social network service system according to the present invention;
7 is an example for explaining a duplication following state and popularity calculation method according to each user's slot setting;
8 is an example of a screen displaying a star's popularity;
9 illustrates an example in which a fan and a star communicate with each other by a one-to-one direct message.
10 is an example for explaining a condition for transmitting a direct message.
11 is an example of a direct message receiving screen of a star.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a social network service system 20 (hereinafter, referred to as a social network service system) having a discriminating following structure according to the present invention may be provided to each user terminal through various communication networks 17 such as a wired internet network or a wireless internet network. The social network service is provided while communicating with the web browser 13 or the dedicated client program 15 of (11).

The user interface program (web page) output through the web browser 13 or the dedicated client program 15 provide a user interface (UI) that allows each user to use social network services.

Each user can use this user interface to join the social network service system 20 as a member, establish a relationship with another user, create a message, or receive and view a message created by another user.

In general, a message communicated through a social network service is composed of a simple text, but may include information such as voice, image, and video.

The user terminal 11 may be not only a personal computer (PC) but also various types of terminals such as a notebook computer, a tablet computer, a mobile phone, a smart phone, and a personal digital assistant (PDA).

The social network service system 20 includes the server 21, the database 22, the general SNS processing means 23, the slot selling means 24, the following information processing means 25, and the special SNS processing means 26. It can be made, including.

The server 21 communicates with the web browser 13 or the dedicated client program 15 of each user terminal via the communication network 17, and each user registers, manages accounts, establishes a following relationship with other users, and messages. You can use various functions necessary for social network services such as writing and receiving messages written by other users.

The database 22 stores various kinds of information required by the social network service system 20 to provide social network services to each user, such as account information of each user who has registered as a member.

In particular, the database 22 stores the following information 22-1 for each user's first account and the following information 22-2 for the second account.

The general SNS processing means 23, the slot selling means 24, the following information processing means 25, the special SNS processing means 26, and the like interface with each user in cooperation with the server 21.

The general SNS processing means 23 transmits a message uploaded to each user's first account to the followers of the user's first account, and the special SNS processing means 26 transmits a message to the second account of another user. It allows the Korean followers to communicate with other users through a special path.

The follower of another user's second account may communicate with the other user through a separate path, depending on the needs.

The social network service system 20 maintains, for each user, an account (first account) in which a service is performed through a general SNS path and an account (second account) in which a service is provided through a special path.

Each user may communicate through a general SNS path using a first account, or may communicate through a special path using a second account.

Fig. 2 shows an overview of the social network service made in accordance with the present invention, where user B 18-2 can basically follow the first account of user A 18-1, and user A 18 You can also follow the second account of -1).

When user B 18-2 follows the second account of user A 18-1, user B 18-2 may communicate with user A 18-1 through a special path. User B 18-2 may also have several followers 18-3 in his first account.

Hereinafter, in order to explain the relationship between a celebrity and a fan, a user having a follower through a second account will be referred to as a 'star', and a follower following a star's second account will be referred to as a 'fan'.

However, even if user A 18-1 is treated as a star through his second account, even if user A 18-1 follows another user C's second account, user A (18-) 1) is a fan in relation to user C. In other words, the relationship between star and fan should be understood as a relative concept.

Referring to FIG. 3, a communication method performed through the first account will be described. The general SNS processing means 23 may follow the following information 22-1 for each user's first account stored in the database 22. To provide services.

When the message written by the star 18-1 is uploaded, the general SNS processing means 23 transfers the message to all followers 18-2 for the first account of the star and processes it for viewing. Although the star's message is shown to be delivered to each fan, the service through the general SNS path is provided among users following the first account, and is basically provided even if the star is not a fan relationship.

Meanwhile, fans have to pay a certain amount to communicate with the stars through special channels.

Referring to Figure 4, the role of the slot selling means 24, the following information processing means 25, the special SNS processing means 26 will be described in detail.

The slot selling means 24 allows each user to purchase a slot, and the slot means an item required when each user follows another user's second account.

In other words, the term 'slot' or 'item' should be understood as meaning that each user is allowed to follow another user's second account despite the dictionary meaning of the term. Is stored in the database 22 and managed.

Slot selling means 24 may be configured in the form of an online store that allows each user to purchase a slot at a certain cost.

Each user can access this online store to purchase the desired number of slots. The purchase price of the slot can be paid through various payment methods such as credit card payment, mobile phone payment and mileage payment.

The user who purchased the slot can check the slot owned by the user interface program output through the web browser 13 or the user interface provided by the dedicated client program 15, and uses the slot owned by the user. To follow another user's second account.

That is, each user needs a slot to follow another user's second account, which means that the slot is consumed when following another user's second account.

5 illustrates an example of a user interface screen 50 for setting a follow-up relationship, and includes one or more check box 53 for setting a follow-in for allowing a user to follow a second account of another user. .

User B can set the following for the user A's second account by checking the check box for setting following for user A. If the user B checks the checkbox for setting following, the number of available slots of the current user B will be reduced.

Each user can set up following for another user's second account. For example, User B may check two or more slots and set up follow-up for User A's second account.

5 is only an example for explaining a user setting up a following relationship using a slot, and a user interface that allows each user to follow another user's second account using a slot owned by the user Of course, it can be configured in various ways.

Slots are basically sold through the slot selling means 24, but slots are provided to each user by providing a certain number of slots free of charge to the user who first registered as a member, or periodically providing a certain number of slots to each user. The method of providing the present invention may be variously configured as necessary.

The following information set by the user for the first account of the other user or the following information set for the second account of the other user is transmitted through the communication network 17, and the following information processing means 25 is used for each user. Receive follow-up information for the first account and the second account of the other user set in the store and stores in the database (22).

The special SNS processing means 26 processes the follower of another user's second account to communicate with the other user through a separate path.

Referring to FIG. 6, the social network service system 20 may further include one or more of the popularity calculation means 27 and the loyalty calculation means 29. In an embodiment in which the popularity calculation means 27 is included, It may further comprise a popularity providing means 28.

Popularity refers to the popularity of each star associated with a social network service, and loyalty refers to the fidelity or contribution of fans to each star.

The popularity calculating means 27 calculates the popularity of each user (star) having one or more followers in his second account. The method of calculating the popularity of each star by the popularity calculating means 27 can be variously configured as necessary, but it is preferable to calculate the popularity of each star in connection with a social network service.

For example, the popularity calculating means 27 corresponds to each star to determine the number of followers for the second account, the number of slots set by the followers for the second account to follow the star, and the followers for the second account. The popularity of each star can be calculated using information such as the number of following users.

Referring to FIG. 7 to describe a specific example of calculating popularity, the popularity calculation means 27 is configured for each follower (fan) following the second account of the star (in order for the fan to follow the star). The number of slots used × the number of followers taken by the fan) can be calculated as the contribution, and the sum of the contribution values calculated for each fan can be summed to calculate the popularity of the star.

As shown in the example shown, a fan 18-2 used five slots 73 to follow the star 18-1 (followed five times), and this fan 18-2 Assuming 15 followers to follow, this fan 18-2's contribution to the star 18-1 is 75 (5 × 15).

The popularity providing means 28 provides the popularity ranking information of each user through the communication network 17 according to the popularity calculated through the popularity calculating means 27. For example, the popularity providing means 28 may provide information on the popularity ranking through the Internet homepage or transmit the information to the dedicated client program 15.

FIG. 8 is an example of a screen 80 displaying popularity ranking information. A star 81, name, affiliation, address, and a follow button for following a star according to the ranking under a title of popularity of a star ( 82), the currently obtained score 85 and the like are shown.

Managing and releasing popularity in this way encourages competition among the stars, attracting more attention to the fans, and more active social network activities, making the stars and fans more special. The social network service can also be activated.

The loyalty calculation means 29 calculates loyalty for another user (star) for each user (fan) following the second account of the other user (star).

The method of calculating the loyalty of the fan for each star by the loyalty calculating means 29 may be variously configured as necessary, but it is preferable to calculate the loyalty of each fan in relation to the social network service.

For example, the loyalty calculation means 29 may calculate the loyalty of the star of the user by using the number of slots that the user follows the star through the second account and the number of followers following the user. have.

As a specific example, as described with reference to FIG. 7, the number of slots used by a fan to follow the star x the number of followers with the fan) may be calculated as the user's loyalty to the star. That is, the contribution of the fan to the star in FIG. 7 may be understood as the same as loyalty.

In an embodiment in which the loyalty calculation means 29 is included, the special SNS processing means 26 may transmit the loyalty information for each follower of the second account of the user to each user. Each star can then identify the loyalty of the fans and be more interested in communicating through special channels with the loyal fans.

Now, a specific example will be described regarding the communication between the star and the fan through a special path made through the special SNS processing means 26.

Referring to FIG. 9, the special SNS processing means 26 provides a communication service by transmitting a direct message sent by a fan to a second account of a star to the corresponding star, and delivering a response message of the star to the corresponding fan. can do.

In other words, the fan can send a one-to-one message to the star, and the star's response message is sent to the fan.

Even in this case, the direct message may be transmitted only by users who are following the second account of the star.

Referring to FIG. 10, when a fan who wants to send a direct message to a star is following a second account of the star, the fan is allowed to send a direct message to the star (S101, S102), otherwise the direct message is sent to the star. It is not allowed to transmit the message (S103).

Therefore, in order for each fan to send a direct message to a star, they must purchase a slot and follow it to the star's second account.

As an example of a method of limiting direct message transmission, a user interface program or a dedicated client program 15 executed in the web browser 13 of each user terminal is followed by another user whose user is following through a second account. Can only be activated to enable direct message transfer.

In an embodiment in which the loyalty calculation means 29 is included, the special SNS processing means 26 may deliver the direct messages sent by the fans to each star according to the fan's loyalty to the corresponding star.

In addition, the special SNS processing means 26 transfers the loyalty of other users when delivering a direct message sent by fans to the star, and the user interface program or the dedicated client program 15 executed in the web browser 13 of the user terminal. The received direct message may be sorted and displayed according to loyalty.

FIG. 11 shows an example of a screen 110 for arranging and displaying received direct messages according to loyalty. The fan photo 111, name, and message written by the fan according to the loyalty ranking under the title of the DM reception window. The contents 113, buttons 115 for sending a response message, and the like are shown.

Stars can see these screens to easily identify and identify fans who are loyal to them, and select a fan to reply to and send a response message. The more loyal fans get the star's attention, the more likely they are to get a reply.

As a result, fans can use more slots to follow the star in order to increase their loyalty, and through the reward of one-on-one direct dialogue with the star, they can obtain the satisfaction of being special.

In addition to individuals, companies or organizations can participate in social network services through the operators of the first and second accounts. In this case, a company or an organization can perform a special communication with a customer by using a one-to-one conversation through a special SNS path, and may apply it to marketing or customer management.

For example, a company's second account manager can use one-to-one direct messages to handle customer service by receiving customer inquiries or participation in events, and informing them of their responses or winning prizes. Can be secured and actively managed.

Meanwhile, an embodiment in which each user can send and receive a direct message may be configured such that various special effects occur depending on whether each user used a special item when transmitting a direct message.

An effect item is to give a special effect in connection with a process of transmitting and receiving a direct message. The effect item ownership information of each user is stored and managed in the database 22.

The path for each user obtaining the special effect item may be configured in various ways. For example, the slot selling means 24 may be configured to sell special effect items so that each user can purchase from the slot selling means 24, provide them free of charge, or give each user a gift. .

The user interface program or the dedicated client program 15 executed in the web browser 13 of each user terminal displays the special effect item information owned by the user in the process of creating and sending a direct message, and the special effect. Make the item available to the direct message.

The types and contents of the special effects can be configured in various ways, and the types of the special effect items can exist in various ways according to the special effects.

For example, when displaying a direct message sent by fans to a star, a message using an effect item may be displayed first. In addition, when the direct message using the special effect item is displayed, the letters may be shimmered, or the fireworks may be displayed around the letters.

The special effect according to the special effect item may be directly processed by the special SNS processing means 26, or a direct message received by the user interface program or the dedicated client program 15 executed in the web browser 13 of each user terminal. Can also be triggered depending on whether an effect item has been used.

If the effect item is to determine the display order of the direct message, in the former example, the special SNS processing means 26 sends the effect message used for each direct message to each user when delivering the direct message sent by the follower of the user. Can be delivered by sorting according to.

In the latter example, the special SNS processing means 26 may deliver the special effect item information used in the direct message when delivering the direct message transmitted by the follower of the user to each user.

In this case, the user interface program or the dedicated client program 15 executed in the web browser 13 of each user terminal generates a special effect according to the special effect item used in the received direct message.

For example, the user interface program or the dedicated client program 15 executed in the web browser 13 of each user terminal can determine the display order of each direct message so that the direct message using the special effect item is displayed first.

It is considered whether the special effect item is used when the special SNS processing means 26 or the user interface program or the dedicated client program 15 executed in the web browser 13 of each user terminal sorts the direct message. May be variously configured as necessary.

For example, if there is more than one direct message for which an effect item is used, it may be determined based on loyalty, whether the use of the effect item takes precedence over loyalty, and depending on the degree of contribution to the message display rank. The type of item itself may be divided into various types.

Annotation items may also be associated with the popularity or loyalty described above. That is, the popularity calculation means 27 or the loyalty calculation means 29 may calculate the popularity or loyalty in consideration of information related to the use of the special effect item, such as the type or quantity of the special effect item used when each user sends the direct message. Can be.

In the above, as an example of communication through a special path, a form in which stars and fans can send and receive messages one-to-one has been described, but a communication method through a special path may be variously configured.

For example, the fan may be configured to have a one-to-one or n: 1 real-time video chat with the star. In this case, the special SNS processing unit 26 opens the star's live video chat room at a specific time, 2 Allows fans who follow your account to access the chat room.

That is, the communication service through the special path made through the special SNS processing means 26 may be formed in various forms as long as it satisfies the condition that each fan is provided when the fan acquires the slot and follows the corresponding star.

In relation to the method of operating a social network service according to the present invention, a user who signs up as a member may be given both a first account and a second account, and the second account may be configured to be always active or It can also be configured to set whether or not to activate the second account.

In the latter case, a star who wants to communicate with fans through the second account can activate and operate the second account, otherwise set the second account to inactive state.

It is to be understood that the present invention is not limited to the above-described embodiment, and various changes and modifications may be made by those skilled in the art without departing from the technical spirit of the present invention. to be.

11: user terminal 13: web browser
15: Dedicated Client Program 17: Network
20: social network service system 21: server
22: database 23: general SNS processing means
24: slot selling means 25: following information processing means
26: special SNS processing means 27: popularity calculation means
28: popularity providing means 29: loyalty calculation means

Claims (15)

It is a social network service system with a differentiated following structure that diversifies communication paths between users in connection with a social network service that delivers a message uploaded by each user who is a member to a follower of the user.
A server communicating with a web browser or a dedicated client program of each user terminal through a communication network;
A database that stores following information about each user's first account and following information about a second account;
General SNS processing means for delivering a message uploaded to each user's first account to a follower of the user's first account;
Slot selling means for allowing each user to purchase a slot, wherein the slot is an item required when each user follows another user's second account;
Following information processing means for receiving following information about the first account and the second account of another user set by each user and storing them in the database; And
It includes a special SNS processing means for processing the follower for the second account of the other user to communicate with the other user through a separate path,
Each user can use their own slots to follow other users' second accounts,
The special SNS processing means transmits a direct message sent by a follower for a second account of another user to the corresponding user, and transmits a response message of the corresponding user to the follower, but transmits a direct message. A special effect corresponding to the special item in the course of sending and receiving a direct message by each user depending on whether the user has used the special item when sending a direct message. The special effect increases the display rank of the direct message at least. And a social networking service system of a differential following structure, characterized in that the processing is performed to occur. The method of claim 1,
Popularity calculating means for calculating a popularity of each user having one or more followers for the second account; And
And a popularity providing means for providing popularity ranking information of each user through a communication network according to the popularity calculated by the popularity calculating means. 3. The method of claim 2,
The popularity calculating means is one of the number of followers for the second account, the number of slots set by the follower for the second account to follow the user, and the number of users following the follower for the second account. A social network service system having a differential following structure, characterized in that the popularity of each user is calculated using the above. The method of claim 1,
A loyalty calculation means for calculating loyalty to another user for each user following a second account of the other user,
The special SNS processing means is a social network service system of a differentiated following structure, characterized in that for transmitting to each user loyalty information for each follower of the second account of the user. 5. The method of claim 4,
The loyalty calculation means uses the at least one of the number of slots set by the user for another user following through the second account and the number of followers following the user, and the loyalty of the corresponding user to other users. Social network service system of the differential following structure, characterized in that for calculating the. The method of claim 1,
And a second account of each user is activated by default. The method of claim 1,
Whether or not the second account is activated is configured to be set by each user. delete The method of claim 1,
Wherein the special SNS processing means for delivering the direct message sent by the follower of the user to each user according to the social network service system of the follow-up structure, characterized in that the sorting according to the loyalty of the user. The method of claim 1,
The special SNS processing means delivers the loyalty information of the followers when the direct message sent by the follower of the user to each user,
And a user interface program or a dedicated client program executed in a web browser of each user terminal to sort and display direct messages according to the loyalty of followers. The method of claim 1,
The user interface program or the dedicated client program executed in the web browser of each user terminal activates the direct message transmission function only for other users following through the second account. Service system. delete The method of claim 1,
The special SNS processing means delivers the special effect item information used in the direct message when the direct message transmitted by the follower of the user is transmitted to each user, and the user interface program or the dedicated program executed in the web browser of each user terminal. And the client program displays the direct message according to the special effect item used in the received direct message. The method of claim 13,
The user interface program or the dedicated client program executed in the web browser of each user terminal determines the display order of the direct message according to the special effect item used. The method of claim 1,
Wherein the special SNS processing means for delivering the direct message sent by the follower of the user to each user according to the special effect items used in each direct message, the social network service system of the differentiated following structure.

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