KR101802442B1 - System for social commerce using game and method thereof - Google Patents

Abstract

Disclosed are a system and a method of a social commerce using a game. The present invention induces a game participation of a user by a replacement composition of a broadcasting screen related to streaming multimedia content and a game screen related to game content such as a flash or an HTML5 and a product purchase according to the same, thereby maximizing an advertisement related information providing between a sales terminal, a server, and a purchase terminal and an entertaining effect while providing different kinds of screens. Also, advertisement diffusion with respect to an advertisement broadcasting provided by the sales terminal is requested to the user related to the purchase terminal, and a reward can be provided as a reward thereof.

Description

[0001] The present invention relates to a social commerce system using a game,

The present invention relates to a social commerce system using a game and a method thereof, and more particularly, to a system and method for a social commerce using a game, To a social commerce system using the game and a method thereof.

In the broadcasting system, various types of advertisement channels including a shopping channel such as a home shopping channel are formed.

Ads in these ad channels direct orders, but most of them are not linked to actual product orders unless they are of interest to the user.

Since the advertisements of the advertisement channel occupy the channel frequency of the corresponding time zone, it is very burdensome for the advertisers to pay a very expensive advertisement fee. Existing broadcasting is unidirectional one-way advertisement to viewers, so the advertisement is sent whether or not the viewer desires the advertisement.

It is not that the advertisement is sent only to viewers who are absolutely necessary from the viewpoint of the advertiser, nor is it possible to actively select the desired advertisement from the standpoint of viewers.

As a result, the advertising cost increases and the efficiency of the advertisement is not guaranteed.

In addition, existing social commerce is a way to sell goods by imposing a discount on small business owners (or sellers) who will promote themselves. The seller must develop satisfactory services for all the buyers, maintain the continuity of the services, There is also a difficulty in developing a model that can win-win between service providers.

Korean Patent Laid-Open No. 10-2013-0040438 [titled: Real Time Game Method and System]

An object of the present invention is to provide a social commerce system and a method using a game that induce user's participation in a game and purchase of a product by replacing a broadcasting screen related to streaming multimedia contents and a game screen related to game contents such as Flash or HTML5 .

Another object of the present invention is to provide a social commerce system and a method using a game in which a seller provides promotion of his / her products, induction of membership of the company's homepage, sale of goods, and the like.

A social commerce method using a game according to an embodiment of the present invention includes the steps of: generating a broadcast content corresponding to a broadcast schedule paid through a sales terminal by interworking with a server and a payment terminal; ; Transmitting the produced broadcast content, a broadcast schedule related to the sales terminal, and identification information of the sales terminal by the sales terminal; Matching and storing identification information of the broadcast content and the sales terminal in a specific broadcast schedule corresponding to a broadcast schedule transmitted from the sales terminal among a plurality of broadcast schedules previously registered in the server by the server; Transmitting, by the server, the broadcast content related to the specific broadcast schedule to a plurality of purchase terminals currently connected to the server, when the current time corresponds to a specific broadcast schedule related to the sales terminal; And outputting, by the plurality of purchase terminals, a plurality of broadcast screens produced in different forms transmitted from the server and the broadcast contents including a plurality of game screens, and outputting the broadcast contents, respectively, Wherein the step of outputting each of the plurality of purchase terminals performs a mission function at a time when a broadcast screen in the broadcast content is provided by a specific purchase terminal in cooperation with the server among the plurality of purchase terminals, And perform a game function for providing a reward according to the game screen in accordance with the screen switching.

According to an embodiment of the present invention, the step of producing the broadcast content includes: a step of selecting, by the sales terminal, a broadcast schedule from a plurality of broadcast schedules provided from the server according to user selection of the sales terminal; Performing, by the sales terminal, a payment function for the selected broadcasting schedule through interworking with the server and the payment terminal; And a step of producing, by the sales terminal, a broadcast content corresponding to the paid broadcast schedule.

The method of the present invention for performing a payment function for the selected broadcasting schedule may include a step of, when the pan-man terminal presents the highest amount of money for the selected broadcasting schedule according to the highest-priced auction method, Can perform the settlement function.

According to an embodiment of the present invention, the process of producing the broadcast content includes: producing a plurality of broadcast screens in the form of streaming multimedia contents and a plurality of game screens in the form of flash or HTML, respectively; And producing the broadcast content by combining the plurality of broadcast screens and the plurality of game screens.

As an example related to the present invention, the broadcast screen includes information for a product to be sold at the sales terminal and mission information, and includes a broadcast screen or information for a real-time broadcast screen, The mission information includes at least one of a publicity function in a social network service for a product related to the sales terminal, a membership function for a website related to the sales terminal, a friend recommendation function in a web site related to the affiliated sales terminal, Wherein the game screen includes at least one of a friend recommendation function in a social network service account related to a terminal and a purchase function for a product related to the sales terminal, A game screen for providing a reward against the game screen.

As an example related to the present invention, the step of matching and storing the broadcast content and the identification information of the sales terminal transmitted from the sales terminal in the specific broadcast schedule may include: The identification information of the broadcast content and the identification information of the sales terminal can be matched and stored in the specific broadcast schedule when the broadcast content is in a condition suitable for both the regulation of the broadcast and the regulation of the game. have.

In one embodiment of the present invention, the step of transmitting each of the broadcast contents includes a step of, when the broadcast screen included in the broadcast content is transmitted, the broadcast screen included in the broadcast content is connected to the server To each of a plurality of purchasing terminals; And transmitting, by the server, a game screen included in the broadcast content for screen switching to a plurality of purchase terminals connected to the server, when the game screen included in the broadcast content is transmitted .

In one embodiment of the present invention, the step of switching and outputting the broadcast content including a plurality of broadcast screens and a plurality of game screens produced in the different forms includes a step of, when a broadcast screen is included in the broadcast content Performing a mission function included in the broadcasting screen in cooperation with the server by the specific purchasing terminal among the plurality of purchasing terminals; Receiving an input value for a game participation according to a user selection of the specific purchasing terminal among menus for participating in a game displayed on one side of the broadcasting screen after the mission function is normally performed by the specific purchasing terminal; Providing the received input value and identification information of the specific purchasing terminal to the server by the specific purchasing terminal; Displaying the game screen personalized to the specific purchasing terminal transmitted from the server by the specific purchasing terminal when a screen is switched from a broadcast screen in the broadcast content to a game screen; Performing a game function displayed on the game screen by interlocking with the server by the specific purchasing terminal; Displaying game result information according to the game function performed by the server by the specific purchasing terminal; And displaying another broadcast screen included in the broadcast content transmitted from the server by the specific purchase terminal when the screen is switched from the game screen in the broadcast content to another broadcast screen.

In one embodiment of the present invention, the step of performing a game function displayed on the game screen may include a step of, when the specific purchase terminal provides the server with an input value for performing the game function, A game function displayed on the game screen may be performed based on an input value for the game.

In a social commerce system using a game according to an embodiment of the present invention, in a social commerce system using a game, broadcasting contents corresponding to a broadcasting schedule settled through cooperation with a server and a payment terminal are produced, A sales terminal for transmitting a broadcasting schedule related to the sales terminal and identification information of the sales terminal; The broadcast content and the identification information of the sales terminal transmitted from the sales terminal to a specific broadcast schedule corresponding to the broadcast schedule transmitted from the sales terminal among a plurality of broadcast schedules registered in advance in the server, The server transmitting the broadcast content related to the specific broadcast schedule to a plurality of purchase terminals currently connected to the server when the broadcast schedule corresponds to a specific broadcast schedule related to the sales terminal; And a plurality of purchase terminals that switch screens and output the broadcast contents including a plurality of broadcast screens and a plurality of game screens transmitted from the server.

As an example related to the present invention, the sales terminal may select one broadcasting schedule in accordance with a user selection of the sales terminal among a plurality of broadcasting schedules provided from the server, A payment function for a broadcast schedule, and a broadcast content corresponding to the broadcast schedule.

As an example related to the present invention, the sales terminal may produce a plurality of broadcast screens in the form of streaming multimedia contents and a plurality of game screens in the form of flash or HTML, respectively, So that the broadcast content can be produced in combination.

As an example related to the present invention, a specific purchase terminal among the plurality of purchase terminals performs a mission function included in the broadcast screen in cooperation with the server when the broadcast content is included in the broadcast content, Displays the game screen personalized to the specific purchasing terminal transmitted from the server when the screen is switched from the broadcast screen to the game screen within the game screen and performs a game function displayed on the game screen by interlocking with the server, And displays the game result information according to the execution of the game function provided from the server and displays another broadcast screen included in the broadcast content transmitted from the server when the screen is switched from the game screen in the broadcast content to another broadcast screen have.

As an example related to the present invention, a specific purchasing terminal among the plurality of purchasing terminals, after normally performing the mission function, selects a menu for participation of a game displayed on one side of the broadcasting screen, A server for receiving an input value for game participation, providing the server with the received input value and the identification information of the specific purchasing terminal, and providing the server with an input value for performing the game function in advance A game function displayed on the game screen may be performed based on an input value for performing the game function.

The present invention relates to a method and system for providing a game screen by providing a screen of different types by inducing participation of a game and purchase of a product by replacing a broadcasting screen related to streaming multimedia contents and a game screen related to game contents such as Flash or HTML5, And to provide advertisement related information between the server and the purchasing terminal and to maximize the effect of entertainment, to request the advertisement related to the commercial broadcasting provided to the user related to the purchasing terminal, and to provide the reward in return It is effective.

In addition, the present invention provides an effect of maximizing the sales through promotion of the image of the product or the company together with the image of the product or the enterprise by providing the advertisement of the product of the seller, inducing the member of the company's homepage, .

1 is a block diagram illustrating a configuration of a social commerce system using a game according to an embodiment of the present invention.
2 is a block diagram showing a configuration of a sales terminal according to an embodiment of the present invention.
3 is a flowchart illustrating a method of using a game using a social commerce according to an embodiment of the present invention.
4 to 6 are diagrams illustrating screens of a purchasing terminal according to an embodiment of the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a block diagram showing a configuration of a social commerce system 10 using a game according to an embodiment of the present invention.

As shown in FIG. 1, a social commerce system 10 using a game is composed of a sales terminal 100, a server 200, and a purchasing terminal 300. All of the components of the social commerce system 10 using the game shown in Fig. 1 are not essential components, and the social commerce system 10 using the game by more components than the components shown in Fig. 1 is implemented The social commerce system 10 using the game may be implemented by a lesser number of components.

The sales terminal 100 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics A portable terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device (for example, a watch A smart TV, a digital broadcasting terminal, an AVN (Audio Video Navigation (AVN), etc.), a wireless terminal, ) Terminal, an A / V (Audio / Video) system, a flexible terminal, and the like.

2, the sales terminal 100 includes a communication unit 110, a storage unit 120, a display unit 130, a sound output unit 140, and a control unit 150. [ All of the components of the sales terminal 100 shown in Fig. 2 are not essential components, and the sales terminal 100 may be implemented by more components than the components shown in Fig. 2, The sales terminal 100 may be implemented.

The communication unit 110 communicates with at least one terminal of an external arbitrary component through a wired / wireless communication network. At this time, the external arbitrary terminal may include the server 200, the purchasing terminal 300, and the like. Here, the wireless Internet technology includes a wireless LAN (WLAN), a digital living network alliance (DLNA), a wireless broadband (Wibro), a world interoperability for a microwave (WiMAX), a high speed downlink packet access ), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS) And the communication unit 110 transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. In addition, the near field communication technology includes Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC) , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct. The wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, an optical / coaxial cable, and the like.

In addition, the communication unit 110 can transmit information with an arbitrary terminal through a universal serial bus (USB).

In addition, the communication unit 110 may be a mobile communication system such as a mobile communication system, a mobile communication system, a mobile communication system, a mobile communication system, a mobile communication system, (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution The server 200, the purchasing terminal 300, and the like on a mobile communication network constructed in accordance with a long term evolution (e. G., Long Term Evolution-Advanced)

Also, the communication unit 110 receives a plurality of broadcasting schedules provided from the server 200 under the control of the controller 150.

The storage unit 120 stores various user interfaces (UI), a graphical user interface (GUI), and the like.

Also, the storage unit 120 stores data and programs necessary for the sales terminal 100 to operate.

That is, the storage unit 120 may store a plurality of application programs (application programs) or applications for operating the sales terminal 100, and data and commands for operating the sales terminal 100. At least some of these applications may be downloaded from an external server via wireless communication. Meanwhile, the application program may be stored in the storage unit 120, installed in the sales terminal 100, and may be driven by the controller 150 to perform the operation (or function) of the sales terminal 100.

The storage unit 120 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a magnetic random access memory And a PROM (Programmable Read-Only Memory). In addition, the sales terminal 100 may operate a web storage that performs a storage function of the storage unit 120 on the Internet, or may operate in association with the web storage.

Also, the storage unit 120 stores a plurality of broadcasting schedules provided from the server 200 received through the communication unit 110.

The display unit 130 may display various contents such as various menu screens using the user interface and / or graphical user interface stored in the storage unit 120 under the control of the controller 150. [ Here, the content displayed on the display unit 130 includes various text or image data (including various information data), a menu screen including data such as an icon, a list menu, and a combo box.

The display unit 130 may be a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED) And may include at least one of a flexible display, a 3D display, an e-ink display, and an LED (Light Emitting Diode).

The display unit 130 displays a plurality of broadcasting schedules provided from the server 200 received through the communication unit 110 under the control of the controller 150. [

The voice output unit 140 outputs voice information included in the signal processed by the controller 150. [ Here, the audio output unit 140 may include a receiver, a speaker, a buzzer, and the like.

Also, the voice output unit 140 outputs the guidance voice generated by the controller 150.

In addition, the audio output unit 140 outputs audio information (or audio information) corresponding to a plurality of broadcasting schedules provided from the server 200 by the controller 150.

The control unit 150 executes an overall control function of the sales terminal 100.

Also, the control unit 150 executes the overall control function of the sales terminal 100 using the programs and data stored in the storage unit 120. [ The controller 150 may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the storage unit 120 and can perform booting using the O / S stored in the storage unit 120. The CPU can use various programs, contents, data stored in the storage unit 120 So that various operations can be performed.

In addition, the control unit 150 performs a membership registration procedure for the user of the sales terminal 100 to the server 200 by interlocking with the server 200.

In addition, at the time of performing the membership registration procedure, the controller 150 must complete the authentication function through the authentication means (for example, a mobile phone, a credit card, an i-pin, Can normally be completed.

In addition, the control unit 150 provides the server 200 with user information such as date of birth, male / female information, telephone number, e-mail, password, name, do.

Also, the controller 150 receives a plurality of broadcast schedules (or broadcast schedule information / broadcast program / broadcast program information) provided from the server 200 through the communication unit 110.

Also, the controller 150 outputs the received broadcast schedules through the display unit 130 and / or the audio output unit 140.

The control unit 150 also selects (or confirms) one or more broadcast schedules according to user selection (or input / touch) of the sales terminal 100 among a plurality of broadcast schedules displayed on the display unit 130. [ At this time, the broadcasting schedule may be composed of regions (for example, nationwide, trial unit, local district, eastern or western area, etc.), time zone,

In addition, the controller 150 performs a payment function for costs related to the selected one or more broadcasting schedules by interworking with the server 200 and the payment server (not shown).

In addition, the controller 150 receives the payment function execution result provided from the server 200 or the payment server through the communication unit 110. [

Also, the control unit 150 outputs the received payment function execution result through the display unit 130 and / or the voice output unit 140. Here, the payment function execution result includes the purchased broadcasting schedule information, the payment amount information, and the like.

Also, the controller 150 generates (or creates) broadcast content corresponding to the selected broadcast schedule (or the broadcast schedule paid).

Here, the broadcast content is not simply composed of broadcast screen (or broadcast information) in the form of a streaming multimedia content, but may be a broadcast screen in the form of streaming multimedia content, a game screen (or game information ) May be combined (or combined). Also, the broadcast screen includes information on a product to be sold by the sales terminal 100 (or information on one or more goods to be sold by the sales terminal 100), and mission information for each step. Also, the broadcast screen may be a pre-recorded broadcast screen (for example, a streaming multimedia content type broadcast screen) or a real time broadcast screen. In addition, when the broadcast screen is a real-time broadcast screen, the broadcast screen may be a broadcast screen including information necessary for real-time broadcast (for example, mission information for each step). Also, the broadcasting screen may be composed of text, images, moving pictures, and the like. In addition, the game screen may be a flash game, an HTML5 game, or the like, which is provided in the form of Flash, HTML5, or the like to provide a benefit (or a reward) to a target person who successfully performed a mission included in the broadcast screen. In this case, when the broadcast content is composed of a plurality of broadcast screens and a plurality of game screens, the broadcast screen and the game screen included at the end of the broadcast content are broadcasted for purchase of goods related to the sales terminal 100 And a game screen for providing a reward according to a purchase of a screen and a product. In addition, the controller 150 may set benefit information at the time of winning, benefit information at the time of non-award according to a game result according to the game screen.

That is, the control unit 150 determines whether or not a broadcasting program (or broadcasting information / sub broadcasting screen) having a pair of broadcasting screens (or broadcasting information / sub broadcasting screens) and a game screen (Or establishes / combines / combines the connection relations between the plurality of generated sub-broadcasts and game screens) and generates a plurality of screens corresponding to the broadcast schedule And generates one broadcast content.

Also, the controller 150 may easily generate the broadcast content through a broadcast content production tool (not shown) provided by the server 200. [

Also, the controller 150 may easily generate the broadcast content through the broadcast content package provided by the server 200. [

In this way, the control unit 150 can generate (or produce) the broadcast content by arranging a plurality of broadcast screens and a plurality of game screens, which are manufactured in different forms according to the purpose, as one broadcast and a game screen .

The control unit 150 may be configured to determine whether the generated broadcast content (or broadcast content corresponding to the broadcast schedule associated with the sales terminal 100), the broadcast schedule associated with the sales terminal 100 Schedule information), identification information of the sales terminal 100, and the like to the server 200 through the communication unit 110. Here, the identification information of the sales terminal 100 includes a mobile directory number (MDN), a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, and a serial number.

The control unit 150 can communicate with the customer (or the user / buyer) of the purchasing terminal 300 (for example, the promotion, the order or the order) according to the mission set by the user Etc.).

In addition, even if each mission included in the broadcasting screen is performed, the controller 150 can receive the benefits of the seller only after the customer has won the final prize. Therefore, the controller 150 performs the mission other than the indiscriminate discount, The cost of service can be provided as a reward type benefit.

In addition, the control unit 150 may imprint a product related to the sales terminal 100 to a customer participating in each mission included in the broadcast screen, grant a benefit each time the mission is performed, and correspond to a customer participating in the mission Since all the benefits accumulated at the time of purchasing the product can be used at the purchasing terminal 300, the seller can obtain the benefit of high added value at low cost. In addition, the seller can increase the likelihood of final purchase at the corresponding purchasing terminal 300 due to the benefits paid by the customer of the purchasing terminal 300 in consideration of participation in the respective missions. In addition, customers can avoid impulse purchases through multiple thoughts until the final purchase.

In addition, as the promotion is directly transmitted to the potential customers through the promotion of the customers as well as the customers participating in the mission according to the performance of each mission, the sales terminal 100 may secure a potential purchasing customer.

When a specific broadcast schedule related to the sales terminal 100 arrives (or the current time corresponds to a specific broadcast schedule related to the sales terminal 100) in accordance with a plurality of broadcast schedule information registered in the server 200 The control unit 150 receives the broadcast start alarm information transmitted from the server 200 through the communication unit 110. [

Also, the controller 150 outputs the received broadcast start alarm information through the display unit 130 and / or the audio output unit 140. FIG.

In a state where the broadcast contents registered in the server 200 are provided to a plurality of purchase terminals 300 in real time by the sales terminal 100, The number information of the purchasing terminals 300 receiving the broadcast contents registered in the server 200 in the sales terminal 100, the number information of the purchasing terminals performing the mission function included in the broadcasting screen in the broadcasting contents, The number of purchase terminals performing a game function according to the game screen in the broadcast content, and the like through the communication unit 110.

The control unit 150 may also receive the broadcast contents registered in the server 200 from the sales terminal 100 to the server 200 in a state where the broadcast contents registered in the server 200 are provided to a plurality of purchase terminals 300 in real- The number of purchase terminals 300 receiving the registered broadcast contents, the number information of the purchase terminals performing the mission function included in the broadcast screen in the broadcast contents, the purchase information And outputs the number information of the terminal through the display unit 130 and / or the audio output unit 140.

After the broadcasting contents are provided according to the broadcasting schedule, the control unit 150 transmits the sales information (or the quantity of the sold goods) provided by the sales terminal 100 transmitted from the server 200 Information) through the communication unit 110.

The control unit 150 may also display sales information (or quantity information of the sold goods) provided by the received sales terminal 100 on the display unit 130 and / or the audio output unit 140 Lt; / RTI >

Also, the sales terminal 100 operates an independent website.

Also, the sales terminal 100 may perform a membership function for a corresponding web site about the purchase terminal 300 provided with the broadcast contents, the purchase terminal 300 flowing through searching the Internet, and the like. Here, the website may be a shopping mall site. At this time, a recommender code may be input when joining a member.

The server 200 communicates with the sales terminal 100, the purchasing terminal 300, and the like.

In addition, the server 200 interlocks with the sales terminal 100, the purchasing terminal 300, and the like to perform a membership registration procedure for a user of the sales terminal 100 and a user of the purchasing terminal 300 .

In addition, when the broadcast schedule request information is transmitted from the sales terminal 100, the server 200 transmits a plurality of broadcast schedules (or broadcast schedule information / broadcasts) stored in the server 200 in response to the broadcast schedule request information, Program / broadcast program information) to the sales terminal 100. At this time, the broadcasting schedule may be composed of nationwide units, trial units, regional units, regions such as east or west units, time zones, and the like. Here, in the case of a broadcasting schedule that has already been settled by another sales terminal (not shown) among the plurality of broadcasting schedules, the server 200 may additionally provide information indicating that the broadcasting schedule has been settled.

In addition, the server 200 may perform a payment function for costs related to one or more broadcasting schedules selected from the sales terminal 100 among the plurality of broadcasting schedules by interlocking with the sales terminal 100 and the payment server .

At this time, when the payment function for the specific broadcasting schedule is performed, the server 200 transmits the first broadcasting schedule to the sales terminal 100 requesting payment for the specific broadcasting schedule according to the first-come, You can also perform a payment function.

In addition, when performing the payment function for the specific broadcasting schedule, the server 200 may assign a plurality of broadcasting programs to a predetermined broadcasting schedule in accordance with a maximum auction scheme, The settlement request may be received from the purchasing terminal 300 of the sales terminal 100 and the settlement function may be performed with the specific sales terminal 100 that presents the highest amount of money to the plurality of sales terminals 100 according to the received settlement request.

Also, the server 200 receives a payment function execution result provided from the payment server.

Also, the server 200 provides the sales terminal 100 with the received payment function execution result.

Also, the server 200 changes the state of the broadcasting schedule on which the settlement function is performed among the plurality of broadcasting schedules based on the result of the settlement function, to a payment schedule that has been settled.

Also, the server 200 may correspond to a broadcast schedule (or broadcast schedule information) related to the sales terminal 100 transmitted from the sales terminal 100, broadcast contents (or a broadcast schedule related to the sales terminal 100) , Identification information of the sales terminal 100, and the like.

In addition, the server 200 may store the received broadcast content, the sales terminal 100, and the like in a specific broadcast schedule corresponding to the received broadcast schedule from a plurality of broadcast schedules registered (or stored) in the server 200 in advance, And stores (or manages) the identification information and the like.

At this time, the server 200 confirms whether or not the received broadcast content conforms to the predefined broadcasting standard and the game simulator regulation, and if the received broadcast content is suitable for the broadcasting simulator regulation and the game simulator regulation The received broadcast content, the identification information of the sales terminal 100, and the like may be matched and stored in the specific broadcast schedule.

In addition, the server 200 transmits the broadcast contents previously registered corresponding to the broadcast schedule completed according to the broadcast schedule to a plurality of (or one or more) purchasing terminals 300 connected to the server 200 .

That is, the server 200 transmits a bidirectional interactive broadcast content, a self-promotional video content, and the like registered in advance in response to the broadcast schedule according to the broadcast schedule to a plurality of purchase terminals 300 Respectively.

In addition, the server 200 manages broadcast contents divided into regions and time zones according to the broadcasting schedule, so that the server 200 can manage the broadcast contents classified into the plurality of purchase terminals 300 ).

When a specific broadcast schedule related to the sales terminal 100 arrives (or the current time is related to a specific broadcast schedule related to the sales terminal 100) in accordance with a plurality of broadcast schedule information registered in the server 200 The server 200 transmits the broadcast content related to the broadcast schedule of the sales terminal 100 to a plurality of (or more than one) purchasing terminals 300 connected to the server 200, respectively. Here, the broadcast content may be a combination of a plurality of broadcast screens produced in different forms and a plurality of game screens.

When the broadcast content is composed of a plurality of broadcast screens and a plurality of game screens, the broadcasting screen and the game screen included at the end of the broadcast content are broadcasted for purchase of goods related to the sales terminal 100 And a game screen for providing a reward according to a purchase of a screen and a product.

In the case of the broadcast screen included in the broadcast content, the server 200 transmits the broadcast screen included in the broadcast content to a plurality of purchase terminals 300 connected to the server 200 . If the broadcast screen is a real time broadcast screen, broadcast contents (or broadcast screens in the broadcast contents) transmitted to the plurality of purchase terminals 300 are added to the screen generated by the sales terminal 100 And may include the real-time progress image information of the show host.

In addition, in the case of the transmission of the game screen included in the broadcast content, the server 200 transmits a game screen in the broadcast content produced in a form different from the broadcast screen previously transmitted to the server 200 To each of a plurality of purchasing terminals 300 connected thereto.

In addition, in case of another broadcast screen included in the broadcast content, the server 200 connects the server 200 to another broadcast screen in the broadcast content produced in a form different from the game screen transmitted in the past To the plurality of purchasing terminals (300).

In this way, the server 200 can display different kinds of screens included in the broadcast content (for example, a broadcast screen related to streaming multimedia contents, a game screen related to game contents such as Flash or HTML5) To the plurality of purchasing terminals (300) connected to the server (200).

In addition, if the transmitted broadcast content includes a broadcast screen in the form of streaming multimedia content, the server 200 performs a mission function included in at least one purchase terminal 300 and a broadcast screen in the broadcast content. Here, the mission function may include a publicity function in a social network service for a product related to the sales terminal 100, a membership function for a website related to the sales terminal 100, A friend recommending function (or a friend registering function) in a social network service account related to the specific purchasing terminal 300, a purchasing function (or a payment function for a commodity related to the sales terminal 100) ) And the like.

In addition, the server 200 confirms whether or not the mission is performed according to the execution of the mission function included in the broadcasting screen in association with the at least one purchasing terminal 300.

Also, the server 200 confirms the purchase terminal 300 that has normally performed the mission and the purchase terminal 300 that has not completed the mission.

In addition, the server 200 may transmit a menu for participating in a game for further displaying on one side of a broadcasting screen currently provided to the purchasing terminal 300 that has normally performed the mission.

In addition, the server 200 receives an input value corresponding to a user selection corresponding to the game participation menu transmitted from the purchasing terminal 300 that normally performed the mission.

In addition, the server 200 temporarily stores the received input values.

In addition, the server 200 may reduce or increase the time required to perform the mission function based on the number of real-time users and the number of mission participants in the real-time accesses to the server 200 that is aggregated (or collected) It is possible.

If the server 200 is the last broadcast screen among a plurality of broadcast screens included in the broadcast content provided to a plurality of purchase terminals 300 connected to the server 200 in real time, To the plurality of purchasing terminals (300) connected to the server (200) in real time.

In addition, among the plurality of broadcast screens included in the broadcast content provided by the server 200, one of the remaining broadcast screens other than the last broadcast screen may be provided with a product purchase request message Menu (or item purchase button / item) may be included.

In addition, when the transmitted broadcast content includes a game screen in the form of a flash game or an HTML5 game (or a screen is switched to a game screen in the broadcast screen in the broadcast content), the server 200 transmits, And provides the game screen to a plurality of purchasing terminals 300 connected to the server 200. The purchasing terminal 300 is connected to the server 200 via a network. At this time, the game screen may be different from the game screen provided to the purchasing terminal 300 participating in the mission on the broadcasting screen preceding the game screen, and the game screen provided to the other purchasing terminal 300 not performing the mission .

In addition, the server 200 may provide a game screen personalized by one or more purchase terminals 300 participating in the mission, or may provide a common game screen to one or more purchase terminals 300 participating in the mission have.

In addition, the server 200 may provide another game screen including a coupon purchase menu for participating in the game to another purchasing terminal 300 that has not performed the mission.

In addition, the server 200 performs a game function displayed on the game screen in cooperation with each of one or more purchase terminals 300 participating in (or performing the mission) the mission.

In addition, the server 200 may select a coupon purchase menu included in the game screen from among the one or more purchase terminals 300 that have not participated in the mission and interwork with the purchase terminal 300 purchasing the coupon related to the game screen And performs a game function displayed on the game screen.

In addition, when the input value for performing the game function is previously provided (or received) on the broadcasting screen before the game screen, the server 200 may interwork with the purchasing terminal 300 to receive the input Value of the game.

In addition, after the game function according to the game screen is terminated, the server 200 transmits game result information to the purchase terminal 300 participating in the game. Here, the game result information (or the game result screen) includes information on points of a reward (or reward) concept, discount coupons, sample provision, etc. according to the game function execution.

If the last game screen (or the game screen corresponding to the last broadcast screen) among the plurality of game screens included in the broadcast content provided to the plurality of purchasing terminals 300 connected to the server 200 in real time, The server 200 transmits a game screen, which can be participated only in at least one purchasing terminal 300 that purchased a commodity related to the sales terminal 100, to the sales terminal 100 To the at least one purchasing terminal 300 that purchased the commodity. At this time, among the plurality of purchase terminals 300 participating in the server 200, the remaining purchase terminals 300, which have not purchased the goods, can check only the game progress screen.

In addition, the server 200 may provide additional rewards to all the winning purchasing terminals 300 participating in a plurality of missions included in the broadcast content.

Also, the server 200 provides a random number (e.g., Lucky number) to the purchasing terminal 300 that has normally performed a plurality of missions included in the broadcast content.

Also, the server 200 may perform a lottery function on the random number through an additional event screen, and may provide an additional reward to the winning purchasing terminal 300 according to the lottery function.

In a state where the broadcast contents registered in the server 200 in the sales terminal 100 are being provided to a plurality of purchase terminals 300 in real time, the server 200 registers the broadcast contents registered in the server 200 in real- The number information of the purchasing terminal 300 receiving the broadcast content (or the number information of the purchasing terminal 300 connected to the server 200), the purchasing terminal 300 performing the mission function included in the broadcasting screen in the broadcasting content, The number information of the purchasing terminal performing the game function according to the game screen in the broadcast content, and the like.

Also, the server 200 may store the number information of the purchasing terminal 300 receiving the broadcast content registered in the server 200 in the confirmed real time, the number of purchases The number of terminals, the number of purchase terminals performing a game function according to a game screen in the broadcast content, and the like to the sales terminal 100 related to broadcast contents currently provided.

In addition, after the real-time transmission of the broadcast contents according to the broadcast schedule is completed, the server 200 provides the broadcast contents broadcasted through the website operated by the server 200, Function.

If there is a broadcast schedule that has not yet been sold out among the plurality of broadcast schedules, the server 200 retransmits at least one broadcast content from a plurality of broadcast contents transmitted in advance in a time zone corresponding to the unsold broadcast schedule It is possible. At this time, the server 200 may perform a supplementary payment function with the specific sales terminal 100 that registers the broadcast content with respect to the at least one broadcast content to be retransmitted.

As described above, the server 200 is different from the server 200 in that content of the screen such as a broadcast screen related to streaming multimedia content, a game screen related to game contents such as Flash or HTML5 is completely different, It is possible to provide broadcast contents having excellent inning effects.

In addition, the server 200 may request a user of the purchasing terminal 300 to receive the broadcast content (or spread the broadcast content) and provide a reward in exchange for the service.

The purchasing terminal 300 communicates with the sales terminal 100, the server 200, and the like.

The purchasing terminal 300 includes the configuration of the communication unit 110, the storage unit 120, the display unit 130, the audio output unit 140, and the controller 150 included in the sales terminal 100 .

In addition, the purchasing terminal 300 performs a membership registration procedure for the user of the purchasing terminal 300 to the server 200 by interlocking with the server 200.

In addition, at the time of performing the membership registration procedure, the purchasing terminal 300 must complete the authentication function through the authentication means (for example, a mobile phone, a credit card, an i-pin, The procedure can be completed normally.

In addition, the purchasing terminal 300 provides the server 200 with user information such as date of birth, male / female information, telephone number, e-mail, password, name, and address.

A plurality of purchasing terminals 300 connected to the server 200 receive broadcast contents transmitted from the server 200, respectively.

In addition, the plurality of purchasing terminals 300 output the received broadcast contents, respectively.

In addition, when the broadcast content includes a broadcast screen in the form of streaming multimedia contents, at least one purchase terminal 300 of the plurality of purchase terminals 300 interlocks with the server 200, And performs a mission function included in the broadcast screen in the broadcast content. Here, the mission function may include a publicity function in a social network service for a product related to the sales terminal 100, a membership function for a website related to the sales terminal 100, A friend recommending function (or a friend registering function) in a social network service account related to the specific purchasing terminal 300, a purchasing function (or a payment function for a commodity related to the sales terminal 100) ) And the like.

That is, when the broadcast content is included in the received broadcast content, one or more purchase terminals 300 of the plurality of purchase terminals 300 may transmit the broadcast image to the server 300, And performs the mission function included in the broadcasting screen by interlocking with the broadcasting station 200.

In addition, after the purchasing terminal 300 normally performs the mission function included in the broadcasting screen, the purchasing terminal 300 displays an input value (for example, an OX quiz) for participating in a game displayed on one side of the broadcasting screen, A value selected from among 'O' and 'X' in case of a game, and a value selected from a plurality of preset numbers in case of a ladder game). At this time, a menu (or an item / button) for participating in a game displayed on one side of the broadcasting screen is displayed only in the purchasing terminal 300 that has normally performed the mission function included in the broadcasting screen among the plurality of purchasing terminals 300 May be provided from the server 200. Also, the purchasing terminal 300 provides the server 200 with an input value for participating in the game at all times, identification information of the purchasing terminal 300, and the like. Also, the server 200 stores (or manages) an input value for game participation provided from the purchasing terminal 300, identification information of the purchasing terminal 300, and the like.

In addition, the last broadcast screen among a plurality of broadcast screens included in the received broadcast content may be a broadcast screen for guiding the purchase of goods related to the sales terminal 100, and the mission included in the last broadcast screen may be a product It can be a purchase function.

In addition, a state where a product purchase menu (or a product purchase button / item) for inducing the purchase of a product related to the sales terminal 100 is included in one side of a plurality of broadcast screens included in the received broadcast content .

At this time, when the broadcasting screen is a real-time broadcasting screen by a show host, the time for performing the mission function may increase or decrease according to the progress of the show host.

In addition, when the game screen is included in the received broadcast content (or when the screen is switched to a game screen on the broadcast screen in the broadcast content), the one or more purchase terminals 300 perform a mission function with the server 200 And displays a game screen in the broadcast content transmitted from the server 200. [ Here, the game screen in the broadcast content may be a broadcast screen in the preceding broadcast content or a screen (or a related screen) corresponding to the game screen.

In addition, among the plurality of purchase terminals 300 connected to the server 200, one or more other purchase terminals 300 not participating in the mission may display another game screen in the broadcast content provided from the server 200 It is possible. At this time, another game screen provided from the server 200 at one or more other purchase terminals 300 not participating in the mission may include a coupon purchase menu (or purchase button / item) for participating in the game .

Each of the one or more purchase terminals 300 participating in the mission performs a game function displayed on the game screen by interlocking with the server 200.

In addition, the purchasing terminal 300 purchasing the coupon related to the game screen by selecting the coupon purchase menu included in the game screen from among the one or more other purchase terminals 300 that have not participated in the mission is interlocked with the server 200 And may perform a game function according to the game screen.

In addition, when the input value for performing the game function is inputted (or received) in advance on the broadcasting screen before the game screen, the purchasing terminal 300 may receive the input value previously received by the server 200 And may perform the game function based on the input value.

Further, after the game function according to the game screen is terminated, each of the purchasing terminals 300 participating in the mission and / or the purchasing terminals 300 performing a game function through purchasing coupons may be purchased from the server 200 Receives the game result information to be transmitted, and outputs the received game result information, respectively. Here, the game result information (or the game result screen) includes information on points of a reward (or reward) concept, discount coupons, sample provision, etc. according to the game function execution.

The last game screen among the plurality of game screens included in the received broadcast content may be a game screen corresponding to the last broadcast screen for guiding the purchase of the merchandise related to the sales terminal 100. [

In addition, according to the goods purchase mission included in the last broadcast screen, at least one purchase terminal 300 purchasing goods related to the sales terminal 100 can participate in the game according to the last game screen.

The purchase terminal 300 includes a plurality of broadcast screens and a plurality of game screens, which are created in different forms and registered in the server 200, in the sales terminal 100 in cooperation with the server 200 A process of outputting a broadcasting screen provided from the server 200, a process of performing a mission function included in the broadcast screen, a process of displaying a personalized game screen according to the mission function, and the like It can be done repeatedly.

In this way, the user can participate in the game and purchase the goods by the replacement of the broadcasting screen related to the streaming multimedia contents and the game screen related to the game contents such as Flash or HTML5.

In this way, in the case of the seller, it is possible to provide promotion of the company's product, induce membership of the company's homepage, and sell the product.

Hereinafter, a social commerce method using a game according to the present invention will be described in detail with reference to FIGS. 1 to 6. FIG.

3 is a flowchart illustrating a method of using a game using a social commerce according to an embodiment of the present invention.

First, the sales terminal 100 selects one of the plurality of broadcasting schedules (broadcasting schedule information / broadcasting program / broadcasting program information) provided from the server 200 according to the user selection (or input / (Or confirms) the above broadcast schedule. At this time, the broadcasting schedule may be composed of regions (for example, nationwide, trial unit, local district, eastern or western area, etc.), time zone,

That is, the sales terminal 100 displays a plurality of broadcasting schedules provided from the server 200, and confirms one or more broadcasting schedules in accordance with the user's selection from a plurality of broadcasting schedules displayed on the sales terminal 100 .

In addition, the sales terminal 100 performs a payment function for costs related to the selected one or more broadcasting schedules by interworking with the server 200 and a payment server (not shown).

Also, the sales terminal 100 receives a result of performing a payment function provided from the server 200 or the payment server, and displays the received payment function execution result. Here, the payment function execution result includes the purchased broadcasting schedule information, the payment amount information, and the like.

For example, the first sales terminal 100 may select a user from among the plurality of broadcasting schedules provided from the server 200 in accordance with the user selection of the first sales terminal 60 (60 days from 7:00 pm to 8:00 pm on May 1, Min for the first broadcast schedule.

In addition, the first sales terminal performs a payment function for the first cost related to the selected first broadcasting schedule by interlocking with the server 200 and the payment server.

In addition, the first sales terminal receives the payment function execution result related to the first broadcasting schedule transmitted from the payment server via the server 200, and displays the received payment function execution result (S310) .

Thereafter, the sales terminal 100 generates (or creates) broadcast content corresponding to the previously selected broadcast schedule (or the broadcast schedule paid).

Here, the broadcast content is not simply composed of broadcast screen (or broadcast information) in the form of a streaming multimedia content, but may be a broadcast screen in the form of streaming multimedia content, a game screen (or game information ) May be combined (or combined). In addition, the broadcast screen includes information on a product to be sold by the sales terminal 100, mission information for each step, and the like. Also, the broadcast screen may be a pre-recorded broadcast screen (for example, a streaming multimedia content type broadcast screen) or a real time broadcast screen. In addition, when the broadcast screen is a real-time broadcast screen, the broadcast screen may be a broadcast screen including information necessary for real-time broadcast (for example, mission information for each step). In addition, the game screen may be a flash game, an HTML5 game, or the like, which is provided in the form of Flash, HTML5, or the like to provide a benefit (or a reward) to a target person who successfully performed a mission included in the broadcast screen. In this case, when the broadcast content is composed of a plurality of broadcast screens and a plurality of game screens, the broadcast screen and the game screen included at the end of the broadcast content are broadcasted for purchase of goods related to the sales terminal 100 And a game screen for providing a reward according to a purchase of a screen and a product.

That is, the sales terminal 100 may broadcast and broadcast a pair of a broadcast screen (or a broadcast information / sub broadcast screen) and a game screen (or a game information / sub game screen) in consideration of a broadcast time according to a previously selected broadcast schedule A plurality of game screens are generated, and the generated plurality of broadcasts and game screens are sequentially formed (or a connection relation between the generated plurality of sub-broadcasts and game screens is set / combined / combined) And generates one broadcast content.

In this manner, the sales terminal 100 can generate (or produce) the broadcast content by arranging a plurality of broadcast screens and a plurality of game screens, which are produced in different forms according to purposes, as one broadcast and a game screen have.

Also, the sales terminal 100 may receive the broadcasting contents (or the broadcasting contents corresponding to the broadcasting schedule related to the sales terminal 100) generated by the produced (or manufactured) broadcasting program, the broadcasting schedule Broadcasting schedule information), identification information of the sales terminal 100, and the like to the server 200. Here, the identification information of the sales terminal 100 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, a serial number, and the like.

For example, the first sales terminal may include a first broadcast screen (for example, a program amount of 10 minutes, first product information on the first product, 1 mission information (for example, the above-mentioned first product information may be promoted to a social network service)) and a first game screen (for example, a combination amount of three minutes, including a ladder game for providing discount coupons, etc.) A first broadcast and a game screen are generated, and a second broadcast screen (for example, a program amount 10 minutes, first product information on the first commodity, second mission information (for example, a website related to the first sales terminal And a second game screen (for example, a combination amount of three minutes, a free tasting coupon or an OX quiz for paying points on a web site related to the first sales terminal, etc.) Second (For example, a combination amount of 10 minutes, first product information on the first product, third mission information (for example, a friend on a website related to the first sales terminal, (For example, include 3 minutes of programming, OX quiz to provide additional discount coupons, etc.), and 4th game screen (for example, please recommend, please register your friend in your social network service account etc.) A third broadcast composed of a pair of game screens (for example, a combination game 3 minutes, a slot machine game for paying points to users of the purchasing terminal 300 participating in all of the first game to the third game, etc.) A game screen is generated, and a fourth broadcast screen (e.g., a program amount 13 minutes, first product information for the first product to induce the purchase of the first product, and fourth mission information (for example, On the product And a roulette game for providing a sample to the purchasing terminal 300 purchasing the first commodity, paying for the additional points, etc. (for example, And a fourth broadcast and a game screen, each of which forms a pair.

In addition, the first sales terminal establishes a connection relationship with respect to the generated first broadcast, game screen, fourth broadcast, and game screen (or establishes a connection relationship between the first broadcast and the fourth broadcast, ) To determine the broadcast order.

That is, the first sales terminal transmits a connection between the broadcasting screen and the game screen in the order of the first broadcasting and the game screen, the second broadcasting and the game screen, the third broadcasting and the game screen, the fourth broadcasting, And creates a first broadcast content.

Also, the first sales terminal may store the generated first broadcast content, the first broadcast schedule (for example, broadcasting schedule information for 60 minutes from 7:00 pm to 8:00 pm on May 1, 2017 nationwide) , Identification information of the first sales terminal, and the like to the server 200 (S320).

Thereafter, the server 200 transmits a broadcast schedule (or broadcast schedule information) related to the sales terminal 100 transmitted from the sales terminal 100, a broadcast content (or a broadcast schedule associated with the sales terminal 100) , Identification information of the sales terminal 100, and the like.

In addition, the server 200 may store the received broadcast content, the sales terminal 100, and the like in a specific broadcast schedule corresponding to the received broadcast schedule from a plurality of broadcast schedules registered (or stored) in the server 200 in advance, And stores (or manages) the identification information and the like.

At this time, the server 200 confirms whether or not the received broadcast content conforms to the predefined broadcasting standard and the game simulator regulation, and if the received broadcast content is suitable for the broadcasting simulator regulation and the game simulator regulation The received broadcast content, the identification information of the sales terminal 100, and the like may be matched and stored in the specific broadcast schedule.

For example, the server 200 may receive the first broadcast schedule transmitted from the first sales terminal (for example, broadcast schedule information for 60 minutes from 7:00 pm to 8:00 pm on May 1, ), The first broadcast content, the identification information of the first sales terminal, and the like.

In addition, the server 200 may select one of the plurality of broadcasting schedules registered in the server 200 from 7:00 pm to 8:00 pm on May 1, 2017 corresponding to the received first broadcasting schedule The received first broadcast content, the identification information of the first sales terminal, etc. are matched and stored in the broadcast schedule (S330).

Thereafter, when a specific broadcast schedule related to the sales terminal 100 arrives (or the current time is notified to a specific broadcast schedule related to the sales terminal 100) in accordance with a plurality of broadcast schedule information registered in the server 200 The server 200 transmits the broadcast content related to the broadcast schedule of the sales terminal 100 to a plurality of (or more than one) purchasing terminals 300 connected to the server 200, respectively. Here, the broadcast content may be a combination of a plurality of broadcast screens produced in different forms and a plurality of game screens.

When the broadcast content is composed of a plurality of broadcast screens and a plurality of game screens, the broadcasting screen and the game screen included at the end of the broadcast content are broadcasted for purchase of goods related to the sales terminal 100 And a game screen for providing a reward according to a purchase of a screen and a product.

In the case of the broadcast screen included in the broadcast content, the server 200 transmits the broadcast screen included in the broadcast content to a plurality of purchase terminals 300 connected to the server 200 . If the broadcast screen is a real time broadcast screen, broadcast contents (or broadcast screens in the broadcast contents) transmitted to the plurality of purchase terminals 300 are added to the screen generated by the sales terminal 100 And may include the real-time progress image information of the show host.

In addition, in the case of the transmission of the game screen included in the broadcast content, the server 200 transmits a game screen in the broadcast content produced in a form different from the broadcast screen previously transmitted to the server 200 To each of a plurality of purchasing terminals 300 connected thereto.

In addition, in case of another broadcast screen included in the broadcast content, the server 200 connects the server 200 to another broadcast screen in the broadcast content produced in a form different from the game screen transmitted in the past To the plurality of purchasing terminals (300).

In this way, the server 200 can display different kinds of screens included in the broadcast content (for example, a broadcast screen related to streaming multimedia contents, a game screen related to game contents such as Flash or HTML5) To the plurality of purchasing terminals (300) connected to the server (200).

For example, when the current time is 7:00 PM on May 1, 017, the server 200 transmits the first broadcast content related to the first sales terminal registered in the server 200 to the first broadcast content (300) connected to the server (200) in order of the first broadcasting and game screen, the second broadcasting and the game screen, the third broadcasting and the game screen, the fourth broadcasting and the game screen, To the 100th purchasing terminal 300 (S340).

Then, a plurality of purchasing terminals 300 connected to the server 200 receive the broadcast contents transmitted from the server 200, respectively.

In addition, the plurality of purchasing terminals 300 output the received broadcast contents, respectively.

In addition, when the broadcast content includes a broadcast screen in the form of streaming multimedia contents, at least one purchase terminal 300 of the plurality of purchase terminals 300 interlocks with the server 200, And performs a mission function included in the broadcast screen in the broadcast content. Here, the mission function may include a publicity function in a social network service for a product related to the sales terminal 100, a membership function for a website related to the sales terminal 100, A friend recommending function (or a friend registering function) in a social network service account related to the specific purchasing terminal 300, a purchasing function (or a payment function for a commodity related to the sales terminal 100) ) And the like.

That is, when the broadcast content is included in the received broadcast content, one or more purchase terminals 300 of the plurality of purchase terminals 300 may transmit the broadcast image to the server 300, And performs the mission function included in the broadcasting screen by interlocking with the broadcasting station 200.

In addition, the server 200 confirms whether or not the mission is performed according to the mission function included in the broadcasting screen in association with the at least one purchasing terminal 300, And the purchasing terminal 300 that has not completed the mission execution.

In addition, after the purchasing terminal 300 normally performs the mission function included in the broadcasting screen, the purchasing terminal 300 displays an input value (for example, an OX quiz) for participating in a game displayed on one side of the broadcasting screen, A value selected from among 'O' and 'X' in case of a game, and a value selected from a plurality of preset numbers in case of a ladder game). At this time, a menu (or an item / button) for participating in a game displayed on one side of the broadcasting screen is displayed only in the purchasing terminal 300 that has normally performed the mission function included in the broadcasting screen among the plurality of purchasing terminals 300 May be provided from the server 200.

In addition, the last broadcast screen among a plurality of broadcast screens included in the received broadcast content may be a broadcast screen for guiding the purchase of goods related to the sales terminal 100, and the mission included in the last broadcast screen may be a product It can be a purchase function.

In addition, a state where a product purchase menu (or a product purchase button / item) for inducing the purchase of a product related to the sales terminal 100 is included in one side of a plurality of broadcast screens included in the received broadcast content .

At this time, when the broadcasting screen is a real-time broadcasting screen by a show host, the time for performing the mission function may increase or decrease according to the progress of the show host. In addition, the server 200 may reduce or increase the time required to perform the mission function based on the number of real-time users and the number of mission participants in the real-time accesses to the server 200 that is aggregated (or collected) It is possible.

In addition, when the game screen is included in the received broadcast content (or when the screen is switched to a game screen on the broadcast screen in the broadcast content), the one or more purchase terminals 300 perform a mission function with the server 200 And displays a game screen in the broadcast content transmitted from the server 200. [ Here, the game screen in the broadcast content may be a broadcast screen in the preceding broadcast content or a screen (or a related screen) corresponding to the game screen. At this time, the server 200 may provide a personalized game screen for one or more purchase terminals 300 participating in the mission.

In addition, among the plurality of purchase terminals 300 connected to the server 200, one or more other purchase terminals 300 not participating in the mission may display another game screen in the broadcast content provided from the server 200 It is possible. At this time, another game screen provided from the server 200 at one or more other purchase terminals 300 not participating in the mission may include a coupon purchase menu (or purchase button / item) for participating in the game .

Each of the one or more purchase terminals 300 participating in the mission performs a game function displayed on the game screen by interlocking with the server 200.

In addition, the purchasing terminal 300 purchasing the coupon related to the game screen by selecting the coupon purchase menu included in the game screen from among the one or more other purchase terminals 300 that have not participated in the mission is interlocked with the server 200 And may perform a game function according to the game screen.

In addition, when the input value for performing the game function is inputted (or received) in advance on the broadcasting screen before the game screen, the purchasing terminal 300 may receive the input value previously received by the server 200 And may perform the game function based on the input value.

Further, after the game function according to the game screen is terminated, each of the purchasing terminals 300 participating in the mission and / or the purchasing terminals 300 performing a game function through purchasing coupons may be purchased from the server 200 Receives the game result information to be transmitted, and outputs the received game result information, respectively. Here, the game result information (or the game result screen) includes information on points of a reward (or reward) concept, discount coupons, sample provision, etc. according to the game function execution.

The last game screen among the plurality of game screens included in the received broadcast content may be a game screen corresponding to the last broadcast screen for guiding the purchase of the merchandise related to the sales terminal 100. [

In addition, according to the goods purchase mission included in the last broadcast screen, at least one purchase terminal 300 purchasing goods related to the sales terminal 100 can participate in the game according to the last game screen.

The purchase terminal 300 includes a plurality of broadcast screens and a plurality of game screens, which are created in different forms and registered in the server 200, in the sales terminal 100 in cooperation with the server 200 A process of outputting a broadcasting screen provided from the server 200, a process of performing a mission function included in the broadcast screen, a process of displaying a personalized game screen according to the mission function, and the like It can be done repeatedly.

For example, the first purchasing terminal may include the first broadcasting and game screen, the second broadcasting and game screen, the third broadcasting and the game screen included in the first broadcast content transmitted from the server 200, 4 broadcasts and game screens sequentially and sequentially displays the first broadcast and game screens, the second broadcasts, the game screens, the third broadcasts, the game screens, the fourth broadcasts, and the game screens that are received .

In addition, when a broadcast screen (for example, any one of a first broadcast screen, a second broadcast screen, a third broadcast screen, and a fourth broadcast screen) is included in the received first broadcast and game screen , The first purchasing terminal may transmit a first mission function to a fourth mission function corresponding to the first mission information to the fourth mission information included in the broadcast screen by interlocking with the server 200 while displaying the broadcast screen, Respectively.

That is, as shown in FIG. 4, the first purchasing terminal displays a first broadcast screen 400 in the form of streaming multimedia contents included in the first broadcast content transmitted from the server 200. [ Here, the first broadcasting screen 400 includes a menu selection item 410, merchandise information 420 related to a first merchandise to be sold at a first sales terminal configured in an image and / or a text format, first mission information 430, an advertisement image 440 related to the first product, and the like. In addition, the first purchasing terminal may include the first broadcast screen (e.g., the first product information for the first product, the first mission screen (e.g., the first product information may be promoted to the social network service) The first link address corresponding to the first product information according to user input is posted to the social network service related to the first purchasing terminal. Also, the first purchasing terminal generates a first capture screen through a screen capture for a first link address linked to a social network service related to the first purchasing terminal. The first purchase terminal transmits the generated first capture screen, identification information of the first purchase terminal, and the like to the server 200, and transmits the first capture screen, the first purchase terminal, Mission function is performed. In addition, the server 200 may check whether or not the first mission function is performed in association with the first purchasing terminal, and determine whether the first purchasing terminal performs the first mission function based on the first capturing screen provided from the first purchasing terminal And confirms that the first mission function according to the first mission information is normally completed.

At this time, when the first purchasing terminal normally performs the first mission function, as shown in FIG. 5, the first purchasing terminal displays, within the first sub game screen related to the first mission function, A number selection menu for selecting a number for the ladder game can be displayed on one side 510 of the first broadcasting screen. Also, the first purchasing terminal receives a first input value (for example, 3) according to a user selection from the number selection menu.

Also, when the screen is switched from the first broadcast screen in the first broadcast content to the first game screen in the first broadcast content, the first purchase terminal terminates the mission function with the server 200, And displays the first game screen in the form of a flash game which is paired with the first broadcasting screen personalized to the first purchasing terminal transmitted from the first broadcasting terminal (200). In addition, the first purchasing terminal performs a ladder game function according to the first game screen by interlocking with the server 200. 5, when the first input value (for example, 3) for the ladder game is received in advance by the first purchasing terminal, the first purchasing terminal transmits the first input value The ladder game may be performed by interlocking with the server 200 based on the first input value (for example, three times) received before. Also, the first purchasing terminal receives first game result information (for example, a '10% discount coupon for winning an axis', etc.) according to a ladder game transmitted from the server 200. Also, as shown in FIG. 6, the first purchasing terminal displays the received first game result information (for example, 'an axis winning 10% discount coupon' etc.) 600. In addition, when the ladder game is not performed, the first purchasing terminal may acquire second game result information (for example, " no-winning loser ") according to the ladder game transmitted from the server 200, (E.g., 3% discount coupon, etc.) to the second game result information (for example, " 3% discount coupon for unrequited choice, etc. ").

In addition, when the screen is switched from the first game screen in the first broadcast content to the second broadcast screen in the first broadcast content, the first purchase terminal transmits a second broadcast screen (e.g., (For example, include a member of a web site related to the first sales terminal) of the first commodity and the second commodity information, the second commodity information, and the like of the first commodity, The first product information, the second mission information (for example, a member of the website related to the first sales terminal), and the like. Also, the first purchasing terminal registers with the first web site related to the first sales terminal, and generates a membership registration capture screen according to the membership registration result through screen capture. In addition, the first purchasing terminal transmits the generated membership subscription screen, identification information of the first purchasing terminal, and the like to the server 200, and transmits the second subscription capture screen, Mission function is performed. Also, the server 200 checks whether or not the second mission function is performed according to the interlocking with the first purchasing terminal, and the server 200 determines whether the first purchasing terminal has performed the second mission function based on the membership registration capture screen provided from the first purchasing terminal And confirms that the second mission function according to the second mission information is normally completed.

Also, when the screen is switched from the second broadcast screen in the first broadcast content to the second game screen in the first broadcast content, the first purchase terminal terminates the mission function with the server 200, (For example, a free tasting coupon or a ladder game for paying points on a web site related to the first sales terminal, etc.) to the first purchasing terminal provided from the server 200. In addition, the first purchasing terminal performs an OX quiz function according to the second game screen by interlocking with the server 200. In addition, the first purchasing terminal receives second game result information (for example, 'providing 1,000 points of unsuccessful website sites', etc.) according to the OX quiz function transmitted from the server 200, And the second game result information (for example, " Provide 1,000 points of unpopular websites ", etc.).

In addition, when the screen is switched from the second game screen in the first broadcast content to the third broadcast screen in the first broadcast content, the first purchasing terminal transmits the first broadcast content in the first broadcast content, (For example, recommending a friend to a web site related to the first sales terminal, a friend in the buyer's own social network service account, (For example, information including first product information, third mission information (for example, information related to the first sales terminal and the like) on the third broadcast screen Including a friend, a friend from your buyer's social network service account, etc.). In addition, the first purchasing terminal may instruct the plurality of terminals (or a plurality of other purchasing terminals 300) (not shown) related to the first purchasing terminal to subscribe to the website related to the first selling terminal, When a member of a plurality of terminals joins a web site related to the first sales terminal, based on the recommender's code (or a recommender code related to the first purchaser terminal) And performs a third mission function according to the information. In addition, the server 200 may store information about some terminals registered in a web site related to the first sales terminal with a recommendation code related to the first purchasing terminal provided from a website related to the first sales terminal, The first purchasing terminal confirms that the third mission function according to the third mission information has been normally completed.

Also, when the screen is switched from the third broadcast screen in the first broadcast content to the third game screen in the first broadcast content, the first purchase terminal terminates the mission function with the server 200, (For example, an OX quiz for providing an additional discount coupon and the like) to the first purchasing terminal provided from the server 200. In addition, the first purchasing terminal performs an OX quiz function according to the third game screen by interlocking with the server 200. Also, the first purchasing terminal may receive third game result information (for example, 'no-win additional 5% discount coupon') based on the OX quiz function transmitted from the server 200, 3 Display game result information (eg, including "5% discount coupon for no-win").

In addition, when the screen is switched from the third game screen in the first broadcast content to the fourth game screen in the first broadcast content, the server 200 determines that the purchaser participating in both the first game function and the third game function And provides an additional game function to the terminal 300. That is, the first purchasing terminal participating in both the first game and the third game may receive a fourth game screen (e.g., a first game to a third game) personalized to the first purchasing terminal provided from the server 200 And a slot machine game for paying points to the user of the purchasing terminal 300 participating in the game. In addition, the first purchasing terminal performs a slot machine game function according to the fourth game screen by interlocking with the server 200. [ In addition, the first purchasing terminal receives fourth game result information (for example, 'providing 1,000 points of an axis-winning website site', etc.) according to a slot machine game function transmitted from the server 200, 4th game result information (for example, " Provide 1,000 points of the winning site for the axis ", etc.).

In addition, when the screen is switched from the fourth game screen in the first broadcast content to the fourth broadcast screen, which is the last broadcast screen, the first purchasing terminal transmits the first broadcast content registered in the server 200 (For example, the first product information and the fourth mission information for the first product for inducing the purchase of the first product (for example, the purchase of the first product is determined (For example, the first product information for the first product for inducing the purchase of the first product, the fourth product information for the second product, And mission information (for example, determine the purchase of the first product). In addition, the first purchasing terminal performs a payment function for the first goods registered in the server 200 at the first sales terminal. Also, when the server 200 confirms whether or not the fourth mission function is performed according to the interlocking with the first purchasing terminal, and when the first purchasing terminal performs the payment function for the first commodity, And confirms that the fourth mission function according to the information is normally completed.

In addition, when the screen is switched from the fourth broadcast screen in the first broadcast content to the fifth game screen in the first broadcast content, the first purchasing terminal is personalized to the first purchasing terminal provided from the server 200 (For example, a roulette game for providing a sample to the purchasing terminal 300 purchasing the first product, paying for an additional point, etc.). In addition, the first purchasing terminal performs a roulette game function according to the fifth game screen by interlocking with the server 200. In addition, the first purchasing terminal receives fifth game result information (for example, 'provide a winning sample') according to the roulette game function transmitted from the server 200, and transmits the received fifth game result Information (for example, 'providing a winning sample'), etc.) (S350).

As described above, the embodiment of the present invention induces user participation in a game and purchase of a product by replacing a broadcasting screen related to streaming multimedia contents and a game screen related to game contents such as Flash or HTML5, Related information between the sales terminal, the server, and the purchasing terminal to maximize the effect of the entertainment and providing the advertisement related information and to request the user related to the purchasing terminal to spread the advertisement for the commercial broadcasting provided by the sales terminal, Rewards can be provided in return for.

As described above, the embodiment of the present invention provides the seller with the promotion of the company's own product, the induction of the membership of the company's homepage, the sale of the product, etc., Can maximize the sales through.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention relates to a method and system for providing a game screen by providing a screen of different types by inducing participation of a game and purchase of a product by replacing a broadcasting screen related to streaming multimedia contents and a game screen related to game contents such as Flash or HTML5, And to provide advertisement related information between the server and the purchasing terminal and to maximize the effect of entertainment, to request the advertisement related to the commercial broadcasting provided to the user related to the purchasing terminal, and to provide the reward in return And can be widely used in electronic commerce field, social commerce field, game application field, terminal field, server field, and the like.

10: Social Commerce System Using Game 100: Sales Terminal
200: server 300: purchasing terminal
110: communication unit 120: storage unit
130: Display section 140: Audio output section
150:

Claims (14)

In a game-based social commerce method,
Producing a broadcast content corresponding to a broadcast schedule that is settled through a server and a payment terminal in cooperation with a sales terminal;
Transmitting the produced broadcast content, a broadcast schedule related to the sales terminal, and identification information of the sales terminal by the sales terminal;
Matching and storing identification information of the broadcast content and the sales terminal in a specific broadcast schedule corresponding to a broadcast schedule transmitted from the sales terminal among a plurality of broadcast schedules previously registered in the server by the server;
Transmitting, by the server, the broadcast content related to the specific broadcast schedule to a plurality of purchase terminals currently connected to the server, when the current time corresponds to a specific broadcast schedule related to the sales terminal; And
And outputting, by the plurality of purchase terminals, a plurality of broadcast screens produced in different forms transmitted from the server and the broadcast contents including a plurality of game screens,
Wherein the step of generating the broadcast content comprises:
A plurality of broadcasting screens in the form of streaming multimedia contents and a plurality of game screens in the form of flash or HTML, respectively; And
And producing the broadcast content by combining the produced plurality of broadcast screens with a plurality of game screens,
The method of claim 1,
And performing a mission function at a time point when a broadcast screen in the broadcast content is provided by a specific purchasing terminal among the plurality of purchase terminals in cooperation with the server and performing the mission function, Performs a game function to provide rewards,
Wherein the broadcast screen comprises:
A broadcasting screen including information on a product to be sold by the sales terminal and mission information and including information for a pre-recorded broadcast screen or a real-time broadcast screen,
The game screen may include:
Wherein the game screen is a game screen for providing a reward to a target person who normally performed the missions included in the broadcast screen. The method according to claim 1,
Wherein the step of generating the broadcast content comprises:
Selecting one broadcast schedule from among a plurality of broadcast schedules provided from the server by the sales terminal in accordance with user selection of the sales terminal;
Performing, by the sales terminal, a payment function for the selected broadcasting schedule through interworking with the server and the payment terminal; And
And generating a broadcast content corresponding to the broadcast schedule by the sales terminal. 3. The method of claim 2,
Wherein the step of performing a payment function for the selected broadcasting schedule comprises:
Wherein the sales terminal presenting the highest amount of money for the selected broadcasting schedule according to the highest auction system performs a payment function by interlocking with the server and the payment terminal. delete The method according to claim 1,
The mission information includes:
A publicity function in a social network service for a product related to the sales terminal, a membership function for a website related to the sales terminal, a friend recommendation function in a web site related to the affiliated sales terminal, A friend recommendation function in a network service account, and a purchase function for a product related to the sales terminal. The method according to claim 1,
Wherein the step of matching and storing the broadcast content and the identification information of the sales terminal transmitted from the sales terminal in the specific broadcast schedule comprises:
Wherein the control unit confirms whether the broadcast content conforms to a predefined broadcast rule and game rules, and when the broadcast content is in a state suitable for both the broadcast schedule rules and the game schedule rules, Broadcast contents, and identification information of the sales terminal are matched and stored. The method according to claim 1,
Wherein the step of transmitting the broadcast content,
Transmitting, by the server, a broadcast screen included in the broadcast content to a plurality of purchase terminals connected to the server, when the broadcast screen included in the broadcast content is transmitted; And
And transmitting, by the server, a game screen included in the broadcast content for screen switching to a plurality of purchase terminals connected to the server, when the game screen included in the broadcast content is transmitted A Social Commerce Method Using Game Features. The method according to claim 1,
Wherein the step of switching and outputting the broadcast contents including a plurality of broadcast screens and a plurality of game screens produced in the different forms comprises:
Performing a mission function included in the broadcast screen in cooperation with the server by the specific purchase terminal among the plurality of purchase terminals when the broadcast content is included in the broadcast content;
Receiving an input value for a game participation according to a user selection of the specific purchasing terminal among menus for participating in a game displayed on one side of the broadcasting screen after the mission function is normally performed by the specific purchasing terminal;
Providing the received input value and identification information of the specific purchasing terminal to the server by the specific purchasing terminal;
Displaying the game screen personalized to the specific purchasing terminal transmitted from the server by the specific purchasing terminal when a screen is switched from a broadcast screen in the broadcast content to a game screen;
Performing a game function displayed on the game screen by interlocking with the server by the specific purchasing terminal;
Displaying game result information according to the game function performed by the server by the specific purchasing terminal; And
And displaying another broadcast screen included in the broadcast content transmitted from the server by the specific purchasing terminal when the screen is switched from a game screen in the broadcast content to another broadcast screen, The social commerce method used. 9. The method of claim 8,
Wherein the step of playing a game function displayed on the game screen comprises:
And performing a game function displayed on the game screen based on an input value for performing the game function when the specific purchase terminal provides the server with an input value for performing the game function in advance Social Commerce Method Using Game. In a game-based social commerce system,
A sales terminal for producing broadcast content corresponding to a broadcast schedule established through interworking with the server and the settlement terminal, and transmitting the produced broadcast content, a broadcast schedule related to the sales terminal, and identification information of the sales terminal;
The broadcast content and the identification information of the sales terminal transmitted from the sales terminal to a specific broadcast schedule corresponding to the broadcast schedule transmitted from the sales terminal among a plurality of broadcast schedules registered in advance in the server, The server transmitting the broadcast content related to the specific broadcast schedule to a plurality of purchase terminals currently connected to the server when the broadcast schedule corresponds to a specific broadcast schedule related to the sales terminal; And
And a plurality of purchase terminals that switch screens and output the broadcast contents including a plurality of broadcast screens and a plurality of game screens transmitted from the server,
The sales terminal,
A plurality of broadcast screens in the form of streaming multimedia contents and a plurality of game screens in the form of flash or HTML are produced respectively and the broadcast contents are produced by combining the plurality of broadcast screens and the plurality of game screens produced,
The specific purchasing terminal of the plurality of purchasing terminals,
A server for performing a mission function included in the broadcast screen in cooperation with the server when the broadcast content is included in the broadcast content, Displaying the game screen personalized to the purchasing terminal, performing a game function displayed on the game screen by interlocking with the server, displaying game result information according to the performance of the game function provided from the server, And displays another broadcast screen included in the broadcast content transmitted from the server when the screen is switched from the game screen in the broadcast content to another broadcast screen,
Wherein the broadcast screen comprises:
A broadcasting screen including information on a product to be sold by the sales terminal and mission information and including information for a pre-recorded broadcast screen or a real-time broadcast screen,
The game screen may include:
Wherein the game screen is a game screen for providing a reward to a target person who has successfully performed a mission included in the broadcast screen. 11. The method of claim 10,
The sales terminal,
Selecting one broadcasting schedule in accordance with a user selection of the sales terminal among a plurality of broadcasting schedules provided from the server, performing a payment function for the selected broadcasting schedule through interworking with the server and the payment terminal, And generating a broadcast content corresponding to the broadcast schedule of the social commerce system using the game. delete delete 11. The method of claim 10,
The specific purchasing terminal of the plurality of purchasing terminals,
The method of claim 1, further comprising: receiving an input value for participating in a game according to a user selection of the specific purchasing terminal among menus for participating in a game displayed on one side of the broadcasting screen after the mission function is normally performed, And providing the server with identification information of the purchasing terminal and providing an input value for executing the game function to the server in advance when the specific purchasing terminal provides the input value for the game function, And a game function displayed on the mobile terminal.

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