KR102506470B1 - Method for providing advertising service and trading service based on social network, and system using the same - Google Patents

Abstract

The present invention relates to a method and system for providing advertisement and transaction mediation services through a plurality of channels by operating a plurality of channels on a social network.
A method for providing advertisement and transaction mediation services based on social networks according to an embodiment of the present invention uses an advertisement and transaction mediation server to operate a plurality of channels on which advertisement contents are posted, but set different posting conditions for each channel. As a method of providing a social network-based advertisement and transaction mediation service so that the plurality of channels can be operated complementarily, the advertisement and transaction mediation server displays the plurality of channels in parallel on a user's terminal providing data on each channel, if possible; Receiving, by the advertisement and transaction mediation server, a request for publishing advertisement contents for one selected channel among the plurality of channels from the terminal of the user; determining, by the advertisement and transaction mediation server, whether the user satisfies a posting condition for the selected channel in response to the posting request; providing an interface through which advertisement content can be input to the user's terminal when the advertisement and transaction mediation server satisfies the posting condition; receiving, by the advertisement and transaction mediation server, advertisement contents to be posted on the selected channel from the terminal of the user; and updating, by the advertisement and transaction mediation server, the selected channel so that the advertisement content is posted. includes The plurality of channels include at least one free channel and at least one paid channel, and on the screen of the user's terminal, in the case of the free channel, less advertising content per unit screen than the paid channel is provided to the user. Different posting conditions are set to be displayed, the plurality of channels further include a personal channel distinct from the free channel and the paid channel, and advertisement content posted on the free channel or the paid channel from the user's terminal. Receiving reaction data for any of the advertisement contents; and selecting advertisement contents into which the reaction data is input, and updating the personal channel so that the advertisement contents into which the reaction data is input are posted on the personal channel. more includes

Description

Method and system for providing advertisement and transaction brokerage service based on social network

The present invention relates to a method and system for providing advertisement and transaction brokerage services based on social networks, and more particularly, to an advertisement and transaction brokerage service providing advertisement and transaction brokerage services through a plurality of channels by operating a plurality of channels on a social network. It relates to a method and system for providing a transaction brokerage service.

Social Networking Service (SNS) brings the concept of social relations to the Internet space, and is a service that supports the formation of networks through establishing relationships between people. These social network services support the formation of networks through personal connections, allowing people to share their daily lives and interests, communicate with each other, and expand social relationships.

With the advent of social networks, various methods of providing advertisement services using individual networks online have been attempted. Recently, the market for advertising and transaction brokerage services based on social networks is on the rise, and the proportion of advertising and transaction brokerage services that rely on existing online market services is decreasing. Accordingly, it is necessary to introduce a service suitable for the social network method, and according to this need, a service called Ad.ly has recently emerged to provide advertisement service.

Adrai is a structured service that connects advertisers with influential Twitter members and mediates them so that advertisements can be included in Twitter messages. According to this method of providing services, users who are exposed to advertisements feel less resistance to advertisements because they are published by publishers they are following, and advertisers take advantage of this to make them more friendly and friendly. It has the advantage of being able to reach users efficiently. In addition, since advertisements are provided based on personal connections or relationships with each other, advertisers have an advantage in that more detailed targeting is possible in selecting advertisement targets. Accordingly, Ad-Dry is becoming a welcome service from many advertisers, and similar advertisement services are emerging one after another recently.

However, these advertisement service providing technologies have a limitation in that they are insufficient to provide a universal advertisement service common to all in that advertisements are presented depending on existing social networks. In addition, since existing social network services focus on sharing each other's daily lives and expanding social relationships, there are insufficient aspects to effectively provide advertisement and transaction brokerage services.

Furthermore, advertising and transaction mediation services based on conventional social networks such as Adrai generally set advertising costs in proportion to indicators such as the number of followers of users who provide advertisements to their accounts. However, according to this method, when providing an advertisement service, there is a limitation in that it cannot distinguish and determine whether an advertisement is provided according to an illegal click or an advertisement is abused. Therefore, there is a realistic problem that advertisers have no choice but to pay excessive advertising costs even though effective advertising is not performed.

In addition, most of the conventional advertising methods are B to C (Business to Customer) methods in which individual users purchase products or use services through one-way advertisements of companies. Accordingly, advertising and transaction mediation service methods based on social networks are also limitedly performed depending on the B to C method.

Therefore, in providing advertisement and transaction mediation services based on social network services, it is necessary to introduce a new service method capable of solving the above problems while ensuring effective advertising and transaction mediation.

1. Korean Patent Publication No. 10-2012-0118605 (Title of Invention: Social network-based advertising service provision system and method using the same)

The present invention has been devised to solve the above problems, and an object of the present invention is to provide a service optimized for providing advertisement and transaction mediation services without being dependent on existing social network services.

In particular, a new type of advertisement and transaction mediation that can improve the problem of reduced effectiveness of advertisements due to the mixing of advertisement posts (i.e., non-advertisement posts) and advertisement posts of users of advertisement services based on existing social network services. Its purpose is to provide a service.

In addition, the present invention breaks away from the existing B to C (Business to Customer) method fixed advertisement and transaction method, and the C to B (Customer to Business) method of individuals and companies, and the C to C (Customer to Customer) method of individuals and individuals ) method and the B to B (Business to Business) method of companies and companies, so that advertisements and transactions are more active and active.

Furthermore, the present invention provides an advertisement and transaction mediation service that allows a plurality of social network channels to be operated complementary to each other by operating a plurality of channels on which advertisement content is posted and setting different posting conditions for each channel. There is a purpose.

The objects of the present invention are not limited to the tasks mentioned above, and other tasks not mentioned will be clearly understood by those skilled in the art from the following description.

In order to solve the above problem, a method for providing advertisement and transaction mediation services based on social networks according to an embodiment of the present invention operates a plurality of channels on which advertisement contents are posted using an advertisement and transaction mediation server, and posts each channel. A method for providing a social network-based advertisement and transaction mediation service in which conditions are set differently so that the plurality of channels can be operated complementary to each other, wherein the advertisement and transaction mediation server provides the plurality of channels to a user's terminal. providing data about each channel so that they are displayed in parallel; Receiving, by the advertisement and transaction mediation server, a request for publishing advertisement contents for one selected channel among the plurality of channels from the terminal of the user; determining, by the advertisement and transaction mediation server, whether the user satisfies a posting condition for the selected channel in response to the posting request; providing an interface through which advertisement content can be input to the user's terminal when the advertisement and transaction mediation server satisfies the posting condition; receiving, by the advertisement and transaction mediation server, advertisement contents to be posted on the selected channel from the terminal of the user; and updating, by the advertisement and transaction mediation server, the selected channel so that the advertisement content is posted. includes The plurality of channels include at least one free channel and at least one paid channel, and on the screen of the user's terminal, the advertisement content of the free channel and the paid channel are configured differently from each other. In the case of a free channel, different posting conditions are set so that less advertisement content per unit screen is displayed to the user compared to the paid channel, and the plurality of channels further include a personal channel distinct from the free channel and the paid channel. and receiving, from the terminal of the user, response data for any advertising content among the advertising content posted on the free channel or the paid channel; and selecting advertisement contents into which the reaction data is input, and updating the personal channel so that the advertisement contents into which the reaction data is input are posted on the personal channel. more includes

According to another embodiment of the present invention, if the selected channel is a free channel in the step of receiving the request for posting the advertising content, the step of determining whether the posting condition is satisfied may include making the user a member of the service. It may be performed to determine whether a member has completed a sign-up procedure.

According to another embodiment of the present invention, if the selected channel is a paid channel in the step of receiving the posting request for the advertising content, the step of determining whether or not the posting condition is satisfied may include points for which the user has paid in advance. It may be performed to determine whether, as a member having or a paid subscription member according to a predetermined criterion, payment for posting the advertising content has been completed.

According to another embodiment of the present invention, after the providing of the interface, receiving advertising content to be posted on the selected channel from the terminal of the user; and updating the selected channel to post the advertising content. may further include.

According to another embodiment of the present invention, the updating may include arranging the advertisement contents received from the terminal of the user in a time-sequential order; and posting a separate advertising content distinct from the advertising content received from the user terminal when a predetermined number of advertising content is posted. can include
In order to solve the above problem, a social network-based advertisement service providing system according to an embodiment of the present invention operates a plurality of channels on which advertisement contents are posted, but sets posting conditions for each channel differently, so that the plurality of channels to operate in a complementary manner. The system may include: a user terminal requesting posting of advertising content for one selected channel among the plurality of channels and providing the posted advertising content to the user; and providing data on each channel so that the plurality of channels are displayed in parallel on the user terminal, and determining whether or not the user satisfies a posting condition for the selected channel in response to the user's posting request; an advertisement service server that updates the selected channel so that the advertisement content received from the user terminal is posted when the posting condition is satisfied; and wherein the plurality of channels include at least one free channel and at least one paid channel, and the advertisement service server, on the screen of the user terminal, compares the free channel with the paid channel as a unit. Posting conditions are set differently so that fewer advertisement contents per screen are shown to the user, and the advertisement service server, on the screen of the user's terminal, in order for advertisement contents posted a certain time ago to be exposed to the user, the user's It is set to require a scrolling operation, and the advertisement service server configures the advertisement content arrangement method of the free channel and the paid channel to be different from each other, so that the advertisement content of the paid channel is posted a certain time before that of the free channel. is set to require a small scrolling operation to be exposed to the user, the plurality of channels further include a personal channel distinguished from the free channel and the paid channel, and the advertisement service server, from the user's terminal Receives reaction data for any advertisement content posted on the free channel or the paid channel, selects the advertisement content into which the reaction data is input, and posts the advertisement content into which the reaction data is input to the personal channel. and to update the private channel if possible.

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According to the advertisement and transaction mediation service and system of the present invention, it is possible to provide an advertisement and transaction mediation service using an improved social network method without being dependent on existing social network services.

In addition, according to the present invention, the problem of deterioration in the effectiveness of advertisements due to the mixed posting of user's daily posts (ie, non-advertising posts) and advertisement posts is overcome, thereby overcoming the limitations of advertisement services based on existing social network services. A new type of advertisement and transaction brokerage service can be provided.

In addition, according to the present invention, away from the conventional B to C (Business to Customer) method of fixed advertisement and transaction method, individual and company C to B (Customer to Business) method, individual and individual C to C (Customer to C By expanding the service provision area to the Customer) method and the B to B (Business to Business) method of companies and companies, it is possible to provide services that make advertisements and transactions more active and active.

In addition, multiple channels for posting advertising content are operated, but a channel for paid advertising and a channel for free advertising are separately set, and the posting conditions of each channel are set differently, so that the plurality of social network channels are operated in a complementary manner. advertising and transaction brokerage services can be provided in an efficient manner.

Figure 1 is a schematic block diagram for explaining the advertisement and transaction intermediary system of the present invention.
2 is a block diagram showing the configuration of an advertisement and transaction mediation device for performing the method of providing an advertisement and transaction mediation service according to the present invention.
3 is a flowchart illustrating a method for providing advertisement and transaction mediation services according to an embodiment of the present invention.
Figure 4 schematically shows a screen on which a plurality of channels are displayed in providing the advertisement and transaction mediation service of the present invention.
5 schematically illustrates a screen on which advertisement contents provided by the advertisement and transaction mediation service of the present invention are displayed.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, only these embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs. It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims.

The shapes, sizes, ratios, angles, numbers, etc. disclosed in the drawings for explaining the embodiments of the present invention are illustrative, so the present invention is not limited to the details shown. In addition, in describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. When 'includes', 'has', 'consists of', etc. mentioned in this specification is used, other parts may be added unless 'only' is used. In the case where a component is expressed in the singular, the case including the plural is included unless otherwise explicitly stated.

In interpreting the components, even if there is no separate explicit description, it is interpreted as including the error range.

Each feature of the various embodiments of the present invention can be partially or entirely combined or combined with each other, and as those skilled in the art can fully understand, various interlocking and driving operations are possible, and each embodiment can be implemented independently of each other. It may be possible to implement together in an association relationship.

Hereinafter, with reference to the accompanying drawings, a social network-based advertisement and transaction mediation system, an advertisement and transaction mediation device, and a method for providing advertisement and transaction mediation services according to the present invention will be described in detail.

Figure 1 is a schematic block diagram for explaining the advertisement and transaction intermediary system of the present invention.

Referring to FIG. 1 , the advertisement and transaction mediation system 1000 includes an advertisement and transaction mediation server 100 and a user terminal 200 .

The advertisement and transaction mediation system 1000 is a system for providing advertisement and transaction mediation services in which the advertisement and transaction mediation server 100 provides advertisements between a plurality of user terminals 200 and mediates transactions of goods or services between users. am. The advertisement and transaction mediation system 1000 of the present invention provides advertisement and transaction mediation services between a plurality of users while allowing them to form social relationships and networks online.

The advertisement and transaction mediation server 100 provides an advertisement and transaction mediation service for providing advertisements between a plurality of user terminals 200 and mediating transactions of goods or services between users. Specifically, the advertisement and transaction mediation server 100 of the present invention operates a plurality of channels on which advertisement contents are posted, but sets the posting conditions of each channel differently, so that the plurality of channels can be operated complementary to each other Provides advertising and transaction mediation services based on social networks.

The advertisement and transaction mediation server 100 may be a co-location server, a cloud server, and may be a server or device included in such a server, but is not limited thereto. It can also be implemented in a form.

A detailed configuration of the advertisement and transaction mediation server 100 and a method of providing the advertisement and transaction mediation service will be described later with reference to FIGS. 2 to 4 .

The user terminal 200 may be a communication terminal capable of using a web or mobile service in a wired/wireless communication environment. Specifically, the user terminal 200 may be a device or terminal including a processor, a storage unit, and a communication module, and may include a general purpose computer, a special purpose computer, a mobile terminal such as a smart phone, a desktop computer, or a notebook computer. or may be an accessory used in combination with them. The user terminal 200 communicates with the advertisement and transaction mediation server 100 as described above, and performs a transaction mediation service based on data received from the advertisement and transaction mediation server 100, or is capable of loading such a program or application. Any terminal that can be used may be employed without limitation. Such a user terminal 200 may include a display unit for displaying a screen and an input device for receiving data from a user.

In the following specification, for convenience of description, it is assumed that the user terminal 200 is a smart phone equipped with an application for performing a social network-based advertisement and transaction brokerage service, but is not limited thereto, and the user terminal 200 is not limited thereto. Of course, it may be one of the terminals listed.

The advertisement and transaction mediation server 100 and the user terminal 200 are configured to be present in the same network or connected by communication (shown as arrows) to perform the advertisement and transaction mediation method of the present invention.

Meanwhile, hereinafter, for convenience of description, the advertisement and transaction mediation server 100 and the user terminal 200 are each described as one, but as shown in FIG. 1, a plurality of user terminals 200 may be provided. . That is, according to the present invention, the advertisement and transaction mediation server 100 can provide a social network-based advertisement and transaction mediation service between a plurality of user terminals 200 .

Hereinafter, the configuration of the advertisement and transaction mediation server 100 will be described. For a more detailed description, see FIG. 2 together.

The advertisement and transaction mediation server 100 uses the advertisement and transaction mediation device 110 for performing the advertisement and transaction mediation method of the present invention in order to provide a social network-based advertisement and transaction mediation service together with the user terminal 200. It may be included or driven in connection with the advertisement and transaction intermediary device 110 . At this time, the advertisement and transaction mediation server 100 may also include a separate device or server (eg, a communication device or server) distinct from the advertisement and transaction mediation device 110, and the advertisement and transaction mediation device 110 is driven together with such a separate device or server and may perform the transaction mediation method of the present invention.

2 is a block diagram showing the configuration of a transaction mediation device for performing the transaction mediation method of the present invention.

Referring to FIG. 2 , the advertisement and transaction intermediary device 110 includes a communication unit 111 , a processor 112 and a storage unit 113 .

The communication unit 111 of the advertisement and transaction mediation device 110 transmits and receives data for performing the advertisement and transaction mediation method of the present invention with the user terminal 200 .

Specifically, the communication unit 111 provides data related to each channel and advertisement content posted on each channel so that a plurality of social network channels are displayed in parallel on the user terminal 200, and the plurality of social network channels are displayed from the user terminal 200. It is possible to receive a request for publishing advertisement content on any one selected channel among the channels. In addition, the communication unit 111 may provide an interface through which advertising content can be input to the user's terminal 200 when the user satisfies the posting condition for the corresponding channel.

The processor 112 of the advertisement and transaction mediation device 110 processes various data for performing the advertisement and transaction mediation method of the present invention.

Specifically, the processor 112 may determine whether the user satisfies the posting condition for the selected channel in response to the user's posting request provided through the communication unit 111 . If the channel selected from among the plurality of social network channels is a free channel, the processor 112 may determine whether the user who requested the posting is a member who has completed the membership registration process for the service, and the selected channel from among the plurality of social network channels. In the case of this paid channel, it may be determined whether the user who requested the posting has paid for the posting of advertisement content as a member with pre-paid points or a paid subscription member according to a predetermined criterion.

The storage unit 113 of the advertisement and transaction intermediary device 110 permanently or temporarily stores the data received from the user terminal 200 and the data processed by the processor 112 .

Specifically, the storage unit 113 may store information related to the user, such as social network account information and payment information received from the user terminal 200, and may store information about content posted on each channel. there is. In addition, the storage unit 113 may permanently or temporarily store various types of information or data processed by the advertisement and transaction mediation device 110 to perform the advertisement and transaction mediation method of the present invention, as necessary.

A more specific transaction mediation method performed by the communication unit 111, the processor 112, and the storage unit 113 of the advertisement and transaction mediation device 110 will be described with reference to FIGS. 3 to 5 below.

Meanwhile, the advertisement and transaction intermediary device 110 corresponds to at least one or more processors, or may include at least one or more processors. Accordingly, the advertisement and transaction intermediary device 110 may be driven in a form included in another hardware device such as a microprocessor or a general-purpose computer system, or may be implemented and driven as a separate device.

In addition, although the communication unit 111, the processor 112, and the storage unit 113 have been illustrated and described as being included in the advertisement and transaction intermediary device 110, the advertisement and transaction mediation device 110 is not limited thereto. If it can be configured to perform the advertisement and transaction mediation method of the present invention, the communication unit 111, the processor 112, and the storage unit 113 may be separately disposed outside the advertisement and transaction mediation device 110. .

Hereinafter, a method of providing a social network-based advertisement and transaction mediation service that operates a plurality of channels on which advertisement contents are posted, performed by the advertisement and transaction mediation device 110 together with the user terminal 200, will be described in detail. For a more detailed description, the flowchart of FIG. 3 is also referred to, and at this time, the display screen shown in FIG. 4 may also be referred to for understanding of the present invention.

3 is a flowchart illustrating a method for providing advertisement and transaction brokerage services according to an embodiment of the present invention, and FIGS. 4A and 4B are screens on which a plurality of channels are displayed in providing advertisement and transaction brokerage services of the present invention. is shown schematically.

The advertisement and transaction intermediary device 110 operates a plurality of channels on which advertisement contents are posted, but sets posting conditions for each channel differently, so that the plurality of channels can be operated complementary to each other, and social network-based In order to provide advertising and transaction mediation services, it can operate in the following order.

Referring to FIG. 3 , the advertisement and transaction intermediary device 110 provides data on each channel so that a plurality of channels are displayed in parallel on the user's terminal 200 (S110).

Here, the plurality of channels are channels on which advertisement contents are posted to provide social network services, and include at least one free channel and at least one paid channel.

The free channel is a channel configured so that anyone who uses the social network-based advertisement and transaction brokerage service of the present invention can post advertisement contents without any restrictions, and the paid channel is the social network-based advertisement and transaction brokerage service of the present invention. It is a channel configured so that only users who have completed payment for posting advertisement contents according to a predetermined standard among users who use the advertisement contents can post advertisement contents. That is, the free channel is a channel configured so that anyone can advertise their product or service free of charge without any restrictions according to the present invention, and the paid channel allows only users who have paid a certain fee to advertise their product or service for a fee. This is a channel designed for advertising.

Advertisement content posted on the channel includes at least one of text, image, voice, and playable multimedia. For example, if the advertising content posted on the channel is advertising content related to the sale of golf clubs, the advertising content includes pictures of golf clubs to be sold, videos of swinging golf clubs, specification information about golf clubs, sales amount, seller's contact information, etc. It may include information implemented in the form of text, image, voice, and playable multimedia.

At this time, the user's terminal 200 displays data on a plurality of channels provided from the advertisement and transaction intermediary device 110 on the display screen.

The user's terminal 200 parallelizes a plurality of channels on which advertisement contents are posted, that is, at least one free channel and at least one paid channel to be page switched on different pages or to be displayed in different display areas on one page. can be marked negatively.

Specifically, FIG. 4 illustratively illustrates a plurality of channels on which advertising content is posted on the user's terminal 200, FIG. 4a is an example screen of a free channel among a plurality of channels, and FIG. 4b is a screen of a plurality of channels. This is an example screen of a paid channel.

Referring to FIGS. 4A and 4B , channel-related information 41 is displayed on the top of the display screen 40 . Specifically, channel information about which channel the corresponding channel is among a plurality of channels or a specific channel name may be displayed. Classification information of advertisement contents posted on a corresponding channel may be displayed below the channel information. This is to allow the user to classify and check the goods or services included in the advertisement content by category, and may be classified automatically according to classification information set by the user when posting the advertisement content.

Furthermore, advertisement contents 42 received from the user terminal 200 are posted on the display screen. For example, advertising content includes text such as photos or videos of products or services to be sold, product information about products or services, sales amount, data on other users' liking for the corresponding advertising content, and real-time information about the posting time of the corresponding advertising content. information may be included.

Comparing FIGS. 4A and 4B with respect to the display method of the advertising contents 42, FIG. 4A displays each advertisement content in a row as a free channel, and FIG. 4B displays each advertisement as a paid channel. The content is displayed in a two-column arrangement.

The difference in the placement of advertisement content between free channels and paid channels is related to the exposure time of advertisement content posted on the corresponding channel. Specifically, from the point of view of providing the service of the present invention, it is necessary to clearly distinguish the difference between the advertisement effect of the free channel and the paid channel. is determined by exposure.

That is, assuming that 10 advertisement contents are posted in each of the free channel of FIG. 4a and the paid channel of FIG. 4b for 1 hour, in the case of the free channel of FIG. To do this, the user must perform an operation of scrolling the screen considerably downward, whereas in the case of the paid channel of FIG. It is enough.

From this point of view, from the point of view of the provider of the advertisement and transaction brokerage service of the present invention, a plurality of channels are operated, but the advertisement contents of the free channel and the paid channel are configured differently from each other, so that users pay a certain fee and use the paid channel. It has the advantage of being able to naturally induce to use.

A switching tab 43 of a plurality of channels is displayed on the lower part of the display screen 40, and the user can switch and use a plurality of channels on which advertisement contents are posted by selecting a channel.

The advertisement and transaction intermediary device 110 receives a request for posting advertisement contents for one selected channel among a plurality of channels from the user's terminal 200 (S120).

A user's posting request in the user terminal 200 may be transmitted to the advertisement and transaction intermediary device 110 by a selection input of a writing icon located in a preset area of a channel.

In response to the posting request received from the user's terminal 200, the advertisement and transaction intermediary device 110 determines whether the posting condition for the channel selected by the user is satisfied (S130).

At this time, if the selected channel is a free channel, the step of determining whether the posting condition is satisfied (S130) is performed to determine whether the corresponding user is a member who has completed the membership registration procedure for the service. On the other hand, if the selected channel is a paid channel, the step of determining whether the posting conditions are satisfied (S130) determines whether the user is a member who has completed the membership sign-up process for the service, and furthermore, the user receives points paid in advance. It is performed to determine whether or not payment for posting of advertising content has been completed as a member possessed or a paid subscription member according to predetermined criteria. At this time, in order to post advertising content on the paid channel, the user can post the advertising content on the paid channel by paying a certain amount of money in advance, receiving a means of payment in the form of points on the cyber, and deducting the points. However, a method for posting advertisement content on a paid channel is not limited thereto, and various well-known payment methods may be employed.

When the advertisement and transaction mediation device 110 satisfies the posting condition for the channel selected by the user, it provides an interface through which advertisement content can be input to the user's terminal 200 (S140).

The advertisement and transaction intermediary device 110 allows the user to input content in the form of text, image, voice, and playable multimedia, and the user writes information about the product or service to be sold in this interface, or You can compose your own advertising content by entering it.

The advertisement and transaction intermediary device 110 receives advertisement content to be posted on the selected channel from the user's terminal 200 (S150), and the advertisement and transaction mediation device 110 updates the selected channel so that the received advertisement content is posted. Do (S160).

The advertisement and transaction mediation device 110 may update the channel by arranging advertisement contents received from the user's terminal 200 in a time-sequential order. That is, the latest advertisement contents received from the user's terminal 200 may be displayed on the upper part of the display screen shown in FIGS. 4A and 4B .

Furthermore, when a predetermined number of advertisement contents are posted in a time-sequential order, the advertisement and transaction intermediary device 110 displays a predetermined number of advertisement contents distinct from the advertisement contents received from the user terminal 200. It can also be posted between contents.

For example, in addition to postings of advertisement contents uploaded by users, some channels may be operated so that advertisement contents separately configured in the advertisement and transaction mediation device 110 form a preset arrangement method with advertisement contents directly uploaded by users. This operating method may be applied when a paid channel is operated among a plurality of channels in order to increase the advertising efficiency of a specific advertisement.

Meanwhile, the plurality of channels may further include personal channels distinct from the aforementioned channels (free channels and paid channels).

In the case of a personal channel, the advertisement and transaction mediation device 110 may configure the channel in a manner different from that of a free channel and a paid channel in which advertisement content received from the user terminal 200 is directly posted.

Specifically, the advertisement and transaction intermediary device 110 receives response data for any advertisement content among the advertisement contents posted on the above-mentioned channels from the user terminal 200, and the advertisement and transaction intermediary device 110 responds By selecting advertisement contents inputted with data, advertisement contents inputted with response data are posted on a personal channel.

In this case, the user using this advertisement and transaction mediation service can collect only the advertisement contents for which he or she has left comments or indicated a favorable impression, and can monitor them in a personal channel. If you want to sell or purchase products and services posted in the corresponding advertisement content, you can efficiently manage sales or transactions through your personal channel without checking the posts of many advertisement contents.

5 schematically illustrates a screen on which advertisement contents provided by the advertisement and transaction mediation service of the present invention are displayed. Specifically, FIG. 5 illustrates how advertisements and transaction mediation are performed through advertisement contents posted on any one channel.

The screen 50 displaying advertisement contents displays account information 51 of the user who posted the advertisement contents, detailed contents 52 of the advertisement contents, and comments contents 53 in which transactions for products or services are made. A user who wants to purchase a product or service included in the posted advertisement content (i.e., buyer) can send an inquiry or order in the form of a comment to the user (i.e., seller) who posted the advertisement content, and the seller can send the request to the buyer. A transaction between a buyer and a seller may be accomplished by answering or accepting the buyer's order.

At this time, since the buyer or seller needs to periodically and continuously check only the advertisement contents in which the transaction is made, the advertisement and transaction mediation device 110 selects advertisement contents into which response data such as comments are input, and It is desirable to have it posted on the channel.

As described above, according to the method and system for providing advertisement and transaction brokerage services of the present invention, it is possible to provide advertisement and transaction brokerage services using an improved social network method without being dependent on existing social network services, and it is possible to provide advertisement and transaction brokerage services. By improving the problem of advertising and transaction mediation methods using the network method, the efficiency of advertising is reduced due to the mixed posting of user's daily posts (i.e., non-advertising posts) and advertisement posts, A new type of advertisement and transaction mediation service can be provided that overcomes the limitations of the based advertisement service.

In addition, the present invention enables various users to network with each other and post advertising content posts in a social network method, thereby breaking away from the fixed advertisement and transaction method of B to C (Business to Customer) method, It is possible to expand the service provision area to the B (Customer to Business) method, the C to C (Customer to Customer) method of individuals and the B to B (Business to Business) method of companies and companies, and thereby online Advertising and transactions can be made more active and active. In particular, the present invention manages a plurality of channels on which advertisement contents are posted, distinguishes channels for paid advertisements and channels for free advertisements, and sets posting conditions for each channel differently, so that a plurality of social network channels are complementary to each other. It is possible to provide advertising and transaction brokerage services in an efficient manner by enabling

Although the embodiments of the present invention have been described in more detail with reference to the accompanying drawings, the present invention is not necessarily limited to these embodiments, and may be variously modified and implemented without departing from the technical spirit of the present invention. . Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain, and the scope of the technical idea of the present invention is not limited by these embodiments. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The protection scope of the present invention should be construed according to the claims below, and all technical ideas within the equivalent range should be construed as being included in the scope of the present invention.

1000 … Advertising and transaction brokerage system
100 … Advertising and transaction mediation server
200 … user terminal
110 … Advertising and transaction intermediaries
111 … Ministry of Communications
112 … processor
113 … storage

Claims (6)

A social network-based advertisement that uses an advertisement and transaction mediation server to operate a plurality of channels on which advertisement contents are posted, but set the posting conditions of each channel differently so that the plurality of channels can be operated complementary to each other. And as a method of providing transaction brokerage services,
providing, by the advertisement and transaction mediation server, data related to each channel so that the plurality of channels are displayed in parallel on a user's terminal;
Receiving, by the advertisement and transaction mediation server, a request for publishing advertisement contents for one selected channel among the plurality of channels from the terminal of the user;
determining, by the advertisement and transaction mediation server, whether the user satisfies a posting condition for the selected channel in response to the posting request;
providing an interface through which advertisement content can be input to the user's terminal when the advertisement and transaction mediation server satisfies the posting condition;
receiving, by the advertisement and transaction mediation server, advertisement contents to be posted on the selected channel from the terminal of the user; and
updating, by the advertisement and transaction mediation server, the selected channel so that the advertisement content is posted; including,
The plurality of channels include at least one free channel and at least one paid channel,
On the screen of the user's terminal, in the case of the free channel, different posting conditions are set so that less advertising content is displayed to the user per unit screen than the paid channel,
On the screen of the user's terminal, the user's scrolling operation is required to expose advertisement content posted a certain time ago to the user,
By configuring the advertising content arrangement method of the free channel and the paid channel differently from each other, the paid channel is configured to require fewer scrolling operations to expose advertising content posted a certain time ago to the user than the free channel. ,
The plurality of channels,
Further comprising a personal channel distinct from the free channel and the paid channel,
Receiving reaction data for any advertisement content among advertisement contents posted on the free channel or the paid channel from the terminal of the user; and
selecting advertisement contents into which the reaction data is input, and updating the personal channel so that the advertisement contents into which the reaction data is input are posted on the personal channel; Characterized in that it further comprises, social network-based advertising and transaction brokerage service providing method. According to claim 1,
If the selected channel is a free channel in the step of receiving the posting request for the advertising content,
The step of determining whether the posting condition is satisfied is
A method for providing advertisement and transaction mediation services based on social networks, which is performed to determine whether the user is a member who has completed a membership sign-up procedure for a service. According to claim 1,
If the selected channel is a paid channel in the step of receiving the request for posting the advertising content,
The step of determining whether the posting condition is satisfied is
Social network-based advertisement and transaction mediation service provided to determine whether the user has completed payment for posting the advertisement content as a member with pre-paid points or a paid subscription member according to predetermined criteria. method. According to claim 1,
After providing the interface,
receiving advertising content to be posted on the selected channel from the user's terminal; and
updating the selected channel to post the advertising content; Further comprising, social network-based advertising and transaction brokerage service providing method. According to claim 4,
In the updating step,
arranging the advertisement contents received from the terminal of the user in a time-sequential order; and
posting a separate advertisement content distinct from the advertisement content received from the user's terminal when a predetermined number of advertisement contents are posted; Including, social network-based advertising and transaction mediation service providing method. A social network-based advertising service providing system that operates a plurality of channels on which advertising content is posted, but sets the posting conditions of each channel differently so that the plurality of channels can be operated complementary to each other,
a user terminal requesting posting of advertising content for one selected channel among the plurality of channels and providing the posted advertising content to the user; and
Provide data on each channel so that the plurality of channels are displayed in parallel on the user terminal, determine whether the user satisfies a posting condition for the selected channel in response to the posting request of the user, and an advertisement service server that updates the selected channel so that advertisement contents received from the user terminal are posted when a posting condition is satisfied; including,
The plurality of channels include at least one free channel and at least one paid channel,
The advertisement service server, in the case of the free channel, on the screen of the user terminal, sets different posting conditions so that less advertisement content per unit screen is shown to the user than that of the paid channel,
The advertisement service server is set to require a user's scrolling operation in order to expose advertisement content posted a certain time ago to the user on the screen of the user's terminal,
The advertisement service server configures different arrangement methods of the advertisement contents of the free channel and the paid channel, so that the paid channel has a scroll operation for exposing advertisement contents posted a certain time prior to the free channel to the user. is set to require less,
The plurality of channels further include a personal channel distinct from the free channel and the paid channel,
The advertisement service server receives response data for any advertisement content among advertisement contents posted on the free channel or the paid channel from the user's terminal, selects the advertisement content into which the response data is input, and performs the response data. A system for providing advertisement and transaction brokerage services based on a social network, configured to update the personal channel so that advertisement content inputted with data is posted on the personal channel.

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