KR20220002236A - Method for providing advertising service and trading service based on social network, and system using the same - Google Patents

Abstract

The present invention relates to a method and system for providing an advertisement and transaction brokerage service for providing an advertisement and transaction brokerage service through a plurality of channels by operating a plurality of channels on a social network. A method for providing an advertisement and a transaction brokerage service based on a social network includes the steps of: providing excessive data to each channel so that a plurality of channels are displayed in parallel on a user's terminal; receiving a request for posting an advertisement content for any one channel among a plurality of channels from the user's terminal; determining that a user satisfies posting conditions for the selected channel in response to a posting request; providing an interface which allows an input of the advertisement content to the user's terminal, if the posting conditions are satisfied; providing the interface which allows the input of the advertisement content to the user's terminal; receiving the advertisement content to be posted on the selected channel from the user's terminal; and updating the received advertisement content to be posted. Accordingly, it is possible to provide the advertisement and transaction brokerage service using an improved social network method without being dependent on an existing social network service.

Description

Method and system for providing advertisement and transaction brokerage service based on social networks

The present invention relates to a method and system for providing an advertisement and transaction brokerage service based on a social network, and more particularly, to an advertisement providing advertisement and transaction brokerage service through a plurality of channels by operating a plurality of channels on a social network; It relates to a method for providing a transaction brokerage service and a system therefor.

Social Networking Service (SNS) is a service that supports the formation of networks through the establishment of relationships between people, bringing the concept of social relationships to the Internet space. These social network services support the formation of networks through personal connections so that they can share and communicate with each other's daily lives and interests, and expand social relationships.

With the advent of social networks, various methods for providing advertisement services online using individual networks are being tried. Recently, the market for advertising and transaction brokerage services based on social networks is on the rise, and the proportion of advertising and transaction brokerage services that depend on existing online market services is decreasing. Accordingly, it is necessary to introduce a service suitable for the social network method, and according to this need, a service called Ad.ly has recently appeared to provide an advertisement service.

Adrai is a service that connects advertisers with influential Twitter members and intermediaries so that they can include advertisements in Twitter messages. According to this service provision method, users exposed to advertisements feel less objection to advertisements because they are advertisements issued by publishers they are following, and advertisers take advantage of this to make them more friendly and friendly. It has the advantage of being able to efficiently access users. In addition, since advertisements are provided based on personal relationships or relationships, advertisers have the advantage of enabling more detailed targeting in selecting advertisement targets. Ad-rai is positioned as a service welcomed by many advertisers, and similar advertising services are emerging one after another.

However, since these advertisement service providing technologies are subordinated to the existing social network to present advertisements, there is a limitation in that they are insufficient to provide a universal advertisement service that is common to all. In addition, since the main functions of the existing social network services are focused on sharing each other's daily life and expanding social relationships, they are insufficient to effectively provide advertisement and transaction brokerage services.

Furthermore, advertisement and transaction brokerage services based on a conventional social network such as Adrai generally set advertisement costs in proportion to indicators such as the number of followers of users who provide advertisements to their accounts. However, according to this method, there is a limitation in that it is impossible to distinguish between cases where advertisements are provided according to fraudulent clicks or abuses of advertisements are made when providing advertisement services. Therefore, there is a realistic problem in that advertisers have no choice but to pay excessive advertising costs even though effective advertising is not performed.

In addition, most of the conventional advertising methods are mainly B to C (Business to Customer) methods in which individual users purchase products or use services through one-way advertisements of companies. Accordingly, the advertising and transaction brokerage service method based on the social network is also limited depending on the B to C method.

Therefore, it is necessary to introduce a new service method that can solve the above problems while enabling effective advertisement and transaction brokerage in providing advertisement and transaction brokerage services based on social network services.

1. Korean Patent Laid-Open No. 10-2012-0118605 (Title of the invention: social network-based advertising service providing system and method using the same)

The present invention has been devised to solve the above problems, and an object of the present invention is to provide a service optimized for providing advertisement and transaction brokerage services without being dependent on existing social network services.

In particular, a new type of advertisement and transaction brokerage that can improve the problem of lowering the efficiency of advertisements due to the mixture of advertisement postings and daily postings (ie, non-advertising posts) of users of advertisement services based on existing social network services. The purpose is to provide services.

In addition, the present invention departs from the conventional B to C (Business to Customer) method of fixed advertising and transaction methods, and provides a C to B (Customer to Business) method between individuals and companies, and C to C (Customer to Customer) between individuals and individuals. ) method and the company-to-business B to B (Business to Business) method, so that advertisements and transactions are conducted more actively and actively.

Furthermore, the present invention provides an advertisement and transaction brokerage service that operates a plurality of channels on which advertisement content is posted, but sets the posting conditions of each channel differently, so that a plurality of social network channels can be operated complementary to each other. There is a purpose.

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In a method for providing advertisement and transaction brokerage service based on a social network according to an embodiment of the present invention for solving the above problems, a plurality of channels on which advertisement content is posted are operated using an advertisement and transaction brokerage server, but each channel is posted A method of providing a social network-based advertisement and transaction brokerage service in which conditions are set differently so that the plurality of channels can be operated complementary to each other, wherein the advertisement and transaction brokerage server provides the plurality of channels to a user's terminal providing data for each channel to be displayed in parallel; receiving, by the advertisement and transaction brokerage server, a request for posting advertisement content for any one selected channel among the plurality of channels from the user's terminal; determining, by the advertisement and transaction intermediary server, whether the user satisfies a posting condition for the selected channel in response to the posting request; providing, by the advertisement and transaction intermediary server, an interface through which advertisement content can be input to the user's terminal when the posting condition is satisfied; receiving, by the advertisement and transaction brokerage server, advertisement content to be posted on the selected channel from the user's terminal; and updating, by the advertisement and transaction intermediary server, the selected channel so that the advertisement content is posted. includes The plurality of channels includes at least one free channel and at least one paid channel, and on the screen of the user's terminal, in the case of the free channel, less advertisement content per unit screen is provided to the user compared to the paid channel in the case of the free channel. advertisement content posted on the free channel or the paid channel from the user's terminal, the plurality of channels further comprising a personal channel distinct from the free channel and the paid channel receiving response data for any of the advertisement content; and selecting the advertisement content to which the response data is input, and updating the personal channel so that the advertisement content to which the response data is input is posted on the personal channel. further includes

According to another embodiment of the present invention, when the selected channel is a free channel in the step of receiving the request for posting of the advertisement content, the step of determining whether the posting condition is satisfied may include: It may be performed to determine whether the member has completed the registration process.

According to another embodiment of the present invention, when the selected channel is a paid channel in the step of receiving the request for posting of the advertisement content, the step of determining whether the posting condition is satisfied may include a point paid in advance by the user. It may be performed to determine whether payment of a cost for posting the advertisement content has been completed as a member possessing .

According to another embodiment of the present invention, after providing the interface, receiving advertisement content to be posted on the selected channel from the user's terminal; and updating the selected channel so that the advertisement content is posted. may further include.

According to another embodiment of the present invention, the updating may include: arranging the advertisement content received from the user's terminal in a time-series order; and posting separate advertisement content different from the advertisement content received from the user terminal when a preset number of advertisement contents are posted; may include

A social network-based advertisement and transaction brokerage service providing system according to an embodiment of the present invention operates a plurality of channels on which advertisement content is posted, but sets the posting conditions of each channel differently, so that the plurality of channels complement each other A system for providing an advertisement service based on a social network that can be operated in a systematic manner, comprising: a user terminal for requesting the publication of advertisement contents for any one selected channel among the plurality of channels and providing the advertisement contents to be posted; and providing data about each channel so that the plurality of channels are displayed in parallel on the user's terminal, and determining whether the user satisfies a posting condition for the selected channel in response to the user's posting request, , an advertisement service server for updating the selected channel so that advertisement content received from the user terminal is posted when the posting condition is satisfied; includes The plurality of channels includes at least one free channel and at least one paid channel, and the advertisement service server, on the screen of the user terminal, uses less per unit screen for the free channel than for the paid channel. different posting conditions are set so that advertisement content is displayed to the user, and the plurality of channels further include a personal channel distinct from the free channel and the paid channel, and the advertisement service server is configured to Receive response data for any advertisement content among the advertisement contents posted on the free channel or the paid channel, select advertisement contents to which the response data is input, and transmit the advertisement contents to which the response data is inputted to the personal channel and update the personal channel to be published.

According to the advertisement and transaction brokerage service and system of the present invention, it is possible to provide an advertisement and transaction brokerage service using an improved social network method without being dependent on the existing social network service.

In addition, according to the present invention, the problem that the efficiency of advertisement is lowered due to the user's daily postings (ie, non-advertising posts) and advertisement postings being mixed is improved, and the limitation of the advertisement service based on the existing social network service is overcome. A new type of advertising and transaction brokerage service can be provided.

In addition, according to the present invention, the C to B (Customer to Business) method of individuals and companies, C to C (Customer to Customer) method and company-to-business B to B (Business to Business) method can be extended to provide a service that enables more active and active advertising and transactions.

In addition, a plurality of channels on which advertisement content is posted are operated, but a channel for paid advertisements and a channel for free advertisements are separated, respectively, and the posting conditions of each channel are set differently, so that a plurality of social network channels are operated complementary to each other to provide advertising and transaction brokerage services in an efficient manner.

1 is a schematic block diagram for explaining an advertisement and transaction brokerage system of the present invention.
2 is a block diagram showing the configuration of an advertisement and transaction mediation apparatus for performing the method of providing an advertisement and transaction mediation service of the present invention.
3 is a flowchart illustrating a method of providing an advertisement and transaction brokerage service according to an embodiment of the present invention.
4 schematically illustrates a screen on which a plurality of channels are displayed when the advertisement and transaction brokerage service of the present invention is provided.
5 schematically shows a screen on which advertisement content provided by the advertisement and transaction brokerage service of the present invention is displayed.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in a variety of different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention belongs It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims.

The shapes, sizes, proportions, angles, numbers, etc. disclosed in the drawings for explaining the embodiments of the present invention are illustrative and the present invention is not limited to the illustrated matters. In addition, in describing the present invention, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. When 'including', 'having', 'consisting', etc. mentioned in this specification are used, other parts may be added unless 'only' is used. When a component is expressed in the singular, cases including the plural are included unless otherwise explicitly stated.

In interpreting the components, it is construed as including an error range even if there is no separate explicit description.

Each feature of the various embodiments of the present invention may be partially or wholly combined or combined with each other, and as those skilled in the art will fully understand, technically various interlocking and driving are possible, and each embodiment may be implemented independently of each other, It may be possible to implement together in a related relationship.

Hereinafter, with reference to the accompanying drawings, a social network-based advertisement and transaction brokerage system, an advertisement and transaction brokerage device, and a method of providing an advertisement and transaction brokerage service according to the present invention will be described in detail.

1 is a schematic block diagram for explaining an advertisement and transaction brokerage system of the present invention.

Referring to FIG. 1 , an advertisement and transaction mediation system 1000 includes an advertisement and transaction mediation server 100 and a user terminal 200 .

The advertisement and transaction mediation system 1000 is a system in which the advertisement and transaction mediation server 100 provides advertisements between a plurality of user terminals 200 and provides an advertisement and transaction mediation service that mediates transactions of goods or services between users to be. The advertisement and transaction brokerage system 1000 of the present invention provides an advertisement and transaction brokerage service between a plurality of users while allowing a plurality of users to form social relationships and networks online.

The advertisement and transaction mediation server 100 provides advertisements between a plurality of user terminals 200 and provides an advertisement and transaction mediation service that mediates transactions of goods or services between users. Specifically, the advertisement and transaction brokerage server 100 of the present invention operates a plurality of channels on which advertisement content is posted, but sets the posting conditions of each channel differently so that the plurality of channels can be operated complementary to each other. Provides social network-based advertising and transaction brokerage services.

Such advertisement and transaction mediation server 100 may be a co-location server (Co-location Server), a cloud server, and may be a server or device included in such a server, but is not limited thereto. It may be implemented in the form.

A detailed configuration of the advertisement and transaction mediation server 100 and a method of providing an advertisement and transaction mediation service will be described later with reference to FIGS. 2 to 4 below.

The user terminal 200 may be a communication terminal capable of using a web or mobile service in a wired/wireless communication environment. Specifically, the user terminal 200 may be a device or terminal including a processor, a storage unit, and a communication module, and may be a general purpose computer, a special purpose computer, a mobile terminal such as a smart phone, a desktop computer or a notebook computer, etc. Or it may be an accessory device used in combination with them. The user terminal 200 communicates with the advertisement and transaction mediation server 100 as described above, and performs a transaction mediation service based on data received from the advertisement and transaction mediation server 100 or to mount such a program or application. If it is a capable terminal, it may be employed without limitation. The user terminal 200 may include a display unit for displaying a screen and an input device for receiving data from a user.

In the following specification, for convenience of explanation, it is assumed that the user terminal 200 is a smart phone equipped with an application for performing advertisement and transaction brokerage services based on a social network. Of course, it may be one of the listed terminals.

The advertisement and transaction mediation server 100 and the user terminal 200 exist in the same network or are connected by communication (shown by an arrow) to perform the advertisement and transaction mediation method of the present invention.

Meanwhile, hereinafter, for convenience of explanation, the advertisement and transaction mediation server 100 and the user terminal 200 are each described as one, but as shown in FIG. 1 , a plurality of user terminals 200 may be provided. . That is, according to the present invention, the advertisement and transaction mediation server 100 may provide a social network-based advertisement and transaction mediation service between a plurality of user terminals 200 .

Hereinafter, the configuration of the advertisement and transaction mediation server 100 will be described. For a more detailed description, reference is also made to FIG. 2 .

The advertisement and transaction mediation server 100 provides an advertisement and transaction mediation device 110 that performs the advertisement and transaction mediation method of the present invention in order to provide a social network-based advertisement and transaction mediation service together with the user terminal 200 . It may include or be driven in connection with the advertisement and transaction intermediary device 110 . At this time, the advertisement and transaction mediation server 100 may include a separate device or server (eg, a communication device or server) distinguished from the advertisement and transaction mediation device 110 together, and the advertisement and transaction mediation device 110 is driven together with such a separate device or server and may perform the transaction brokerage method of the present invention.

2 is a block diagram showing the configuration of a transaction brokerage device for performing the transaction brokerage method of the present invention.

Referring to FIG. 2 , the advertisement and transaction brokerage device 110 includes a communication unit 111 , a processor 112 , and a storage unit 113 .

The communication unit 111 of the advertisement and transaction mediation apparatus 110 transmits and receives data for performing the advertisement and transaction mediation method of the present invention with the user terminal 200 .

Specifically, the communication unit 111 provides data about each channel and advertisement content posted on each channel so that a plurality of social network channels are displayed in parallel on the user terminal 200 , and a plurality of social network channels from the user's terminal 200 are provided. It is possible to receive a request for posting advertisement content for a selected channel among channels. In addition, the communication unit 111 may provide an interface through which advertisement content can be input to the user's terminal 200 when the user satisfies the posting condition for the corresponding channel.

The processor 112 of the advertisement and transaction mediation apparatus 110 processes various data for performing the advertisement and transaction mediation method of the present invention.

Specifically, the processor 112 may determine whether the user satisfies the posting condition for the selected channel in response to the user's posting request provided through the communication unit 111 . When the selected channel among the plurality of social network channels is a free channel, the processor 112 may determine whether the user who made the posting request is a member who has completed the membership registration procedure for the service, and the selected channel among the plurality of social network channels In the case of this paid channel, it may be determined whether the user who made the posting request has completed payment for the posting of advertisement content as a member with pre-paid points or a paid subscription member according to a preset standard.

The storage unit 113 of the advertisement and transaction intermediary apparatus 110 permanently or temporarily stores data received from the user terminal 200 and data processed from the processor 112 .

Specifically, the storage unit 113 may store user-related information, such as the user's social network account information and payment information, received from the user terminal 200, and may store information about content posted on each channel. have. In addition, the storage unit 113 may permanently or temporarily store various types of information or data processed by the advertisement and transaction mediation device 110 to perform the advertisement and transaction mediation method of the present invention, as needed.

A more specific transaction brokerage method performed by the communication unit 111, the processor 112, and the storage unit 113 of the advertisement and transaction brokerage device 110 will be described with reference to FIGS. 3 to 5 below.

On the other hand, such an advertisement and transaction brokerage device 110 may correspond to at least one or more processors, or may include at least one or more processors. Accordingly, the advertisement and transaction brokerage device 110 may be driven in a form included in other hardware devices such as a microprocessor or a general-purpose computer system, or may be implemented and driven as a separate device.

In addition, although the communication unit 111, the processor 112, and the storage unit 113 have been illustrated and described as being included in all of the advertisement and transaction intermediary device 110, the advertisement and transaction intermediary device 110 is not limited thereto. If it can be configured to perform the advertisement and transaction mediation method of the present invention, the communication unit 111 , the processor 112 and the storage unit 113 may be configured separately disposed outside the advertisement and transaction mediation device 110 . .

Hereinafter, a method of providing an advertisement and transaction brokerage service based on a social network that operates a plurality of channels through which advertisement content is posted, which the advertisement and transaction brokerage device 110 performs together with the user terminal 200 will be described in detail. For a more detailed description, the flowchart of FIG. 3 may be referred to together, and in this case, the display screen shown in FIG. 4 may be referred to together for an understanding of the present invention.

3 is a flowchart illustrating a method of providing an advertisement and transaction brokerage service according to an embodiment of the present invention, and FIGS. 4A and 4B are a screen on which a plurality of channels are displayed while the advertisement and transaction brokerage service of the present invention is provided is schematically shown.

The advertisement and transaction brokerage device 110 operates a plurality of channels on which advertisement content is posted, but sets the posting conditions of each channel differently, so that the plurality of channels can be operated complementary to each other, and is based on a social network. In order to provide advertising and transaction brokerage services, it may operate in the following order.

Referring to FIG. 3 , the advertisement and transaction brokerage device 110 provides data about each channel so that a plurality of channels are displayed in parallel on the user's terminal 200 ( S110 ).

Here, the plurality of channels are channels through which advertisement contents are posted to provide a social network service, and include at least one free channel and at least one paid channel.

The free channel is a channel configured so that anyone using the social network-based advertisement and transaction brokerage service of the present invention can post advertisement content without any additional restrictions, and the paid channel is the social network-based advertisement and transaction brokerage service of the present invention. This is a channel configured so that only users who have paid for posting advertisement contents according to a preset standard among users who use . That is, the free channel is a channel configured so that anyone of the present invention can advertise their product or service for free without any restrictions, and in the paid channel, only users who have paid a certain fee can use their product or service for a fee. It is a channel that is configured to advertise.

The advertisement content posted on the channel includes at least one of text, image, voice, and playable multimedia. For example, if the advertising content posted on the channel is advertising content related to the sale of golf clubs, the advertising content may include a photo of a golf club to be sold, a video swinging using the golf club, specification information about the golf club, sales amount, contact information of the seller, etc. It may include information implemented in the form of text, image, voice, and playable multimedia.

At this time, the user's terminal 200 displays data on a plurality of channels provided from the advertisement and transaction intermediary device 110 on the display screen.

The user's terminal 200 parallelizes a plurality of channels on which advertisement content is posted, ie, at least one free channel and at least one paid channel, so that pages can be switched on different pages or displayed in different display areas on one page. can be displayed negatively.

Specifically, FIG. 4 exemplarily shows a plurality of channels through which advertisement content is posted on the user's terminal 200. FIG. 4A is an exemplary screen of a free channel among the plurality of channels, and FIG. 4B is a plurality of channels among the plurality of channels. This is an example screen of a paid channel.

4A and 4B , channel-related information 41 is displayed on the upper part of the display screen 40 . Specifically, channel information regarding which channel the corresponding channel is among a plurality of channels or a specific channel name may be displayed. Classification information of advertisement contents posted on the corresponding channel may be displayed in the lower part of the channel information. This is to allow the user to identify products or services included in the advertisement content by category, and may be classified automatically according to classification information set by the user when posting the advertisement content.

Furthermore, advertisement contents 42 received from the user terminal 200 are posted on the display screen. For example, the advertisement content includes text such as photos or videos of goods or services to be sold, product information about the goods or services, sales amount, other users’ liking data for the advertisement content, and real-time information on the time of posting the advertisement content. may contain information.

4A and 4B are compared to the display method of the advertisement contents 42. In Fig. 4A, each advertisement content is displayed as a free channel in a way that each advertisement content is arranged in one column, and Fig. 4B is a paid channel with each advertisement The content is displayed in two columns.

The difference in the arrangement method of advertisement content in the free channel and the paid channel is related to the exposure time of the advertisement content posted in the corresponding channel. Specifically, from the point of view of providing the service of the present invention, it is necessary to clearly distinguish the difference between the advertising effect of the free channel and the paid channel. It depends on whether you are exposed to

That is, assuming that 10 advertisement contents are posted per hour on the free channel of FIG. 4A and the paid channel of FIG. 4B, respectively, in the case of the free channel of FIG. 4A, advertisement contents posted 1 hour ago are exposed to the currently connected user. To do this, the user has to perform an operation of scrolling the screen considerably downward, whereas in the case of the paid channel of FIG. 4B , in order to expose the advertisement content posted 1 hour ago to the currently connected user, the user must slightly scroll the screen That's enough.

From this point of view, the provider of the advertisement and transaction brokerage service of the present invention operates a plurality of channels, but configures the arrangement method of the advertisement content of the free channel and the paid channel differently from each other, so that users pay a certain cost and It has the advantage of being able to naturally induce to use .

A switching tab 43 of a plurality of channels is displayed on the lower portion of the display screen 40, and the user can use while switching a plurality of channels through which advertisement content is posted by inputting a selection input for any one channel.

The advertisement and transaction intermediary apparatus 110 receives a request for posting advertisement content for any one selected channel among a plurality of channels from the user's terminal 200 (S120).

The user's posting request in the user terminal 200 may be transmitted to the advertisement and transaction intermediary device 110 by selecting a writing icon located in a preset area of the channel.

In response to the posting request received from the user's terminal 200, the advertisement and transaction brokerage device 110 determines whether the user satisfies the posting condition for the selected channel (S130).

At this time, if the selected channel is a free channel, the step of determining whether the posting condition is satisfied ( S130 ) is performed to determine whether the corresponding user is a member who has completed the membership registration procedure for the service. On the other hand, if the selected channel is a paid channel, the step of determining whether the posting condition is satisfied (S130) is to determine whether the user has completed the membership registration procedure for the service, and furthermore, the user receives the points paid in advance It is performed to determine whether the payment for the posting of advertisement content has been completed as a member possessed or a paid subscription member according to a preset standard. In this case, in order to publish advertisement content on the paid channel, the user may receive a payment method in the form of points by making an advance payment of a certain amount, and may publish the advertisement content on the paid channel by deducting the points. However, the method for posting the advertisement content on the paid channel is not limited thereto, and it goes without saying that various known payment methods may be employed.

The advertisement and transaction brokerage apparatus 110 provides an interface through which advertisement content can be input to the user's terminal 200 when the posting condition for the channel selected by the user is satisfied (S140).

The advertisement and transaction intermediary device 110 may allow a user to input content in the form of text, image, voice, and playable multimedia, and the user may write content about a product or service to be sold by the user on this interface, or You can compose your own advertising content by inputting it.

The advertisement and transaction intermediary apparatus 110 receives advertisement content to be posted on the selected channel from the user's terminal 200 (S150), and the advertisement and transaction intermediary apparatus 110 updates the selected channel so that the received advertisement content is posted. do (S160).

The advertisement and transaction intermediary apparatus 110 may update the channel in a manner in which advertisement contents received from the user's terminal 200 are arranged in a time-series order. That is, the advertisement content can be arranged so that the latest advertisement content received from the user's terminal 200 is displayed on the upper part of the display screen shown in FIGS. 4A and 4B .

Furthermore, when a preset number of advertisement contents are posted according to a time-series order, the advertisement and transaction intermediary device 110 separates the advertisement contents from the advertisement contents received from the user terminal 200 with a predetermined number of advertisements. It can also be posted between content.

For example, in addition to postings of advertisement contents directly uploaded by the user, some channels may be operated so that advertisement contents separately configured in the advertisement and transaction intermediary device 110 form a preset arrangement method with advertisement contents directly uploaded by the user. This operation method may be applied to the operation of a pay channel among a plurality of channels in order to increase the advertising efficiency of a specific advertisement.

Meanwhile, the plurality of channels may further include a personal channel distinguished from the aforementioned channels (free channel and paid channel).

In the case of a personal channel, the advertisement and transaction intermediary device 110 may configure the channel in a different way from the operating method of a free channel and a paid channel in which advertisement content received from the user terminal 200 is directly posted.

Specifically, the advertisement and transaction intermediary device 110 receives reaction data for any advertisement content among advertisement contents posted on the above-mentioned channels from the user terminal 200, and the advertisement and transaction intermediary device 110 reacts Advertisement content to which data is input is selected, and the advertisement content to which response data is input is posted on a personal channel.

In this case, a user who uses this advertisement and transaction brokerage service can collect only advertisement contents that he or she has commented on or displayed favorable feelings for and can monitor it in a personal channel. If you want to sell or purchase products and services posted in the advertisement content, you can efficiently manage sales or transactions through personal channels without checking the posts of many advertisement contents.

5 schematically shows a screen on which advertisement content provided by the advertisement and transaction brokerage service of the present invention is displayed. Specifically, FIG. 5 shows a state in which advertisement and transaction mediation are made through advertisement content posted on any one channel.

On the screen 50 on which the advertisement content is displayed, the account information 51 of the user who posted the advertisement content, the specific content 52 of the advertisement content, and the comment content 53 in which a transaction is made for a product or service are displayed. A user (i.e., a buyer) who wants to purchase a product or service included in the posted advertising content may send an inquiry or order in the form of a comment to the user who posted the advertising content (i.e., the seller), and the seller to the buyer A transaction may be made between a buyer and a seller by replying to or accepting an order from the buyer.

At this time, since the buyer or the seller needs to periodically and continuously check only the advertisement content for which the transaction is made, the advertisement and transaction intermediary device 110 selects the advertisement content in which reaction data such as a comment is input, and the individual connected to the user's account It is desirable to have it posted on the channel.

As described above, according to the method and system for providing an advertisement and transaction brokerage service of the present invention, it is possible to provide an advertisement and transaction brokerage service using an improved social network method without being dependent on the existing social network service, and By improving the effectiveness of advertisements by mixing the users' daily posts (that is, non-advertising posts) and advertisement postings, which is a problem with the advertising and transaction brokerage method using the network method, It is possible to provide a new type of advertisement and transaction brokerage service that overcomes the limitations of the based advertisement service.

In addition, the present invention is a social network method that allows various users to network with each other and post advertisement content, so that individual and corporate C to The scope of service provision can be expanded to the B (Customer to Business) method, the individual-to-individual C to C (Customer to Customer) method, and the company-to-corporate B to B (Business to Business) method. Advertising and trading can be made more active and active. In particular, the present invention operates a plurality of channels on which advertisement content is posted, but separates a channel for a paid advertisement and a channel for a free advertisement, respectively, and sets the posting conditions of each channel differently, so that a plurality of social network channels are complementary to each other. It is possible to provide advertising and transaction brokerage services in an efficient way by allowing it to be operated as

Although embodiments of the present invention have been described in more detail with reference to the accompanying drawings, the present invention is not necessarily limited to these embodiments, and various modifications may be made within the scope without departing from the technical spirit of the present invention. . Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The protection scope of the present invention should be construed by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

1000 … Advertising and trading brokerage system
100 … Advertising and trading brokerage server
200 … user terminal
110 … Advertising and trading intermediaries
111 … communication department
112 … processor
113 … storage

Claims (6)

A social network-based advertisement that operates a plurality of channels on which advertisement content is posted using an advertisement and transaction brokerage server, but sets the posting conditions of each channel differently so that the plurality of channels can be operated complementary to each other and a method of providing a transaction brokerage service,
providing, by the advertisement and transaction brokerage server, data about each channel so that the plurality of channels are displayed in parallel on a user's terminal;
receiving, by the advertisement and transaction brokerage server, a request for posting advertisement content for any one selected channel among the plurality of channels from the user's terminal;
determining, by the advertisement and transaction intermediary server, whether the user satisfies a posting condition for the selected channel in response to the posting request;
providing, by the advertisement and transaction intermediary server, an interface through which advertisement content can be input to the user's terminal when the posting condition is satisfied;
receiving, by the advertisement and transaction brokerage server, advertisement content to be posted on the selected channel from the user's terminal; and
updating, by the advertisement and transaction intermediary server, the selected channel so that the advertisement content is posted; including,
The plurality of channels includes at least one free channel and at least one paid channel,
On the screen of the user's terminal, in the case of the free channel, the posting conditions are set differently so that less advertisement content per unit screen is shown to the user compared to the paid channel,
It is configured such that, on the screen of the user's terminal, a user's scrolling operation is required in order to expose the advertisement content posted before a predetermined time to the user,
The paid channel is configured to require less scrolling operation for exposing advertisement content posted before a predetermined time to the user than the free channel,
The plurality of channels,
Further comprising a personal channel distinct from the free channel and the paid channel,
receiving, from the user's terminal, response data for any advertisement content among advertisement contents posted on the free channel or the paid channel; and
selecting advertisement content to which the response data is input and updating the personal channel so that the advertisement content to which the response data is input is posted on the personal channel; A method of providing a social network-based advertisement and transaction brokerage service, characterized in that it further comprises. According to claim 1,
When the selected channel is a free channel in the step of receiving the request for posting the advertisement content,
The step of determining whether the posting condition is satisfied,
A method of providing a social network-based advertisement and transaction brokerage service, which is performed to determine whether the user is a member who has completed the membership registration process for the service. According to claim 1,
When the selected channel is a paid channel in the step of receiving the request for posting the advertisement content,
The step of determining whether the posting condition is satisfied,
Providing a social network-based advertisement and transaction brokerage service, which is performed to determine whether the user has completed payment for posting the advertisement content as a member with prepaid points or a paid subscription member according to a preset standard Way. According to claim 1,
After providing the interface,
receiving advertisement content to be posted on the selected channel from the user's terminal; and
updating the selected channel so that the advertisement content is posted; Further comprising, a social network-based advertising and transaction brokerage service providing method. 5. The method of claim 4,
The updating step is
arranging the advertisement content received from the user's terminal in a time-series order; and
posting separate advertisement content different from the advertisement content received from the user's terminal when a preset number of advertisement contents are posted; A method of providing advertising and transaction brokerage services based on social networks, including. A system for providing an advertisement service based on a social network that operates a plurality of channels on which advertisement content is posted, but sets the posting conditions of each channel differently so that the plurality of channels can be operated complementary to each other,
a user terminal for requesting to post advertisement content for any one selected channel among the plurality of channels and providing the advertisement content to the user; and
providing data on each channel so that the plurality of channels are displayed in parallel to the user terminal, determining whether the user satisfies a posting condition for the selected channel in response to the user's posting request, and an advertisement service server that updates the selected channel so that advertisement content received from the user terminal is posted when a posting condition is satisfied; including,
The plurality of channels includes at least one free channel and at least one paid channel,
The advertisement service server sets different posting conditions so that, in the case of the free channel, less advertisement content per unit screen than the paid channel is shown to the user on the screen of the user terminal,
The advertisement service server is configured such that, on the screen of the user's terminal, a user's scrolling operation is required in order to expose the advertisement content posted before a predetermined time to the user,
The advertisement service server is configured such that the paid channel requires less scrolling operation for exposing advertisement content posted before a predetermined time to the user than the free channel,
The plurality of channels further include a personal channel distinct from the free channel and the paid channel,
The advertisement service server receives, from the user's terminal, response data for any advertisement contents among advertisement contents posted on the free channel or the paid channel, selects advertisement contents to which the response data is input, and performs the reaction The system for providing advertisement and transaction brokerage service based on a social network, configured to update the personal channel so that the advertisement content in which data is input is posted on the personal channel.

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