KR101603962B1 - Personal media channel service system - Google Patents

Abstract

The present invention relates to a personal media channel service providing system. The system comprises: a channel generation module (110) configured to generate a personal media channel of a provider; a content registering module (120) configured to receive content from the provider and register the content in the generated media channel; an advertisement selecting module (130) configured to extract an item from the content and select an advertisement item; an advertisement registering module (150) configured to receive an advertisement with regard to the selected advertisement item from an advertiser and associate the received advertisement with the content to register the associated advertisement; and a providing module (160) configured to provide the content and the associated advertisement to a reader of the media channel. Therefore, the system can maximize advertisement effects.

Description

{PERSONAL MEDIA CHANNEL SERVICE SYSTEM}

The present invention relates to a personal media channel service providing system, and more particularly, to a personal media channel service providing system for providing advertisements in an interlocked manner.

With the rapid development of the Internet, personal home page services are being activated. Blogs and social network services (SNS), which are a kind of personal web sites that can freely post articles according to personal interests, are being actively developed along with the trend of such personal homepages. These blogs and SNS are also referred to as 'one-person media' or 'personal media' in the sense that the administrators are responsible for covering, editing and publishing. Since blogs and SNS are used as a method to receive accounts or install blog programs by subscribing to blog specialist sites or SNS sites, they are more popular and popular than the existing personal homepages.

With respect to such one-person media or personal media, Japanese Laid-Open Patent Application No. 10-2007-0047592 (published on May 28, 2007, titled: Personal Media Content Service Method and System) 0084015 (published on Aug. 05, 2009, entitled " Method and System for Evaluating Personal Media Contents) ", Published Patent Application No. 10-2010-0017699 , And Patent No. 10-0900467 (published on Jun. 02, 2009, entitled " Personal Media Search Service System and Method ").

On the other hand, such a personal media is a path through which information is transmitted, and can serve as a kind of channel. That is, the content produced by the individual can be provided as information, and various secondary information distributed through such content can be produced and distributed, so that the personal media can serve as an information distribution channel.

In particular, advertising combines with personal media to create synergies, thereby improving ad accessibility and maximizing advertising effectiveness. Advertising using personal media is still in a rudimentary and direct stage, such as inserting banners in personal media such as blogs, or creating contents of blogs or SNS contents as advertisements. Therefore, it is necessary to develop a technology for utilizing personal media as a more effective advertising channel.

The present invention has been proposed in order to solve the above-mentioned problems of the previously proposed methods. It is an object of the present invention to create a media channel for a provider individual, to select an advertisement item from contents registered in the created media channel, To the subscriber of the media channel in cooperation with the content, the advertiser can obtain the indirect advertisement effect by using the contents of the provider without producing the separate advertisement contents, and the advertisement corresponding to the advertisement item can be provided, And the subscriber can easily obtain the information related to the contents through advertisement. The object of the present invention is to provide a personal media channel service providing system.

In addition, according to the present invention, when a subscriber who is provided with a content requests an advertisement registration for an item related to the content, the advertisement is registered in response to the request, and is provided in cooperation with the content so that the subscriber can receive information about the desired item The present invention provides a personal media channel service providing system capable of maximizing the advertisement effect by providing an advertisement to a subscriber who wants to advertise the advertisement, .

According to an aspect of the present invention, there is provided a system for providing a personal media channel service,

A channel generation module for generating a media channel of a provider who intends to produce and share the content;

A content registration module for receiving the content from the provider and registering the content in the generated media channel;

An advertisement selection module for extracting an item from the content and selecting an advertisement item;

An advertisement registration module for receiving an advertisement for the selected advertisement item from an advertiser and registering the received advertisement in association with the content; And

And a providing module for providing the content and the associated advertisement through the media channel to a subscriber who subscribes to the media channel of the provider,
Wherein the advertisement selection module receives an input of an item to receive an advertisement as an item related to the content and a request for selecting a first advertisement item from a subscriber who is provided with the content through the media channel, When the number of times of receiving the input and the first advertisement item selection request is more than a predetermined number of times from the subscribers subscribing to the corresponding media channel, the item is selected as an advertisement item corresponding to the received first advertisement item selection request,
Wherein the advertisement selection module is a module for selecting, from among subscribers who have received content through the media channel, an advertisement for an item to be advertised that includes an advertisement fee information set by the service providing system from a subscriber who is an advertiser, 2 advertisement item selection request, selects the item as an advertisement item corresponding to the received second advertisement item selection request, receives the advertisement from the subscriber who requested the second advertisement item selection request Registration is regarded as a feature of the configuration.

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Preferably,

And an advertisement request module for delivering an advertisement registration request to an advertiser corresponding to the selected advertisement item by the advertisement selection module.

Preferably, the providing module includes:

The subscriber who has paid a predetermined subscription fee for the media channel can provide the content and the interlocked advertisement.

Preferably,

And a target advertisement module for analyzing subscriber information for subscribing to the media channel and providing a target advertisement according to the media channel together with the content.

Preferably,

And an alarm module for providing an alarm to the subscriber when new content or a new advertisement is registered in the media channel to which the subscriber subscribes.

According to the personal media channel service providing system proposed in the present invention, a media channel of a provider individual is generated, an advertisement item is selected from contents registered in the created media channel, The present invention can provide an indirect advertisement effect using the content of the provider without providing the advertiser to produce separate advertisement contents and can provide direct advertisement effect by providing the advertisement corresponding to the advertisement item, Information related to contents can be easily obtained through advertisement.

In addition, according to the present invention, when a subscriber who is provided with a content requests an advertisement registration for an item related to the content, the advertisement is registered in response to the request and is provided in cooperation with the content, And thus it is possible to improve the satisfaction of the subscriber, and the advertiser can maximize the advertisement effect by providing the advertisement to the subscriber who wants the advertisement.

1 illustrates a device configuration including a personal media channel service providing system according to an embodiment of the present invention.
BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to a personal media channel service providing system, and more particularly,
3 is a diagram illustrating a subscriber device in which a media channel list is output, for example, in a personal media channel service providing system according to an embodiment of the present invention.
FIG. 4 illustrates a subscriber device in which a content list registered in a subscription media channel is output, for example, in a personal media channel service providing system according to an exemplary embodiment of the present invention.
FIG. 5 illustrates a subscriber device in which a content and an advertisement are output, for example, in a personal media channel service providing system according to an exemplary embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.

FIG. 1 is a diagram illustrating a device configuration including a system 100 for providing a personal media channel service according to an embodiment of the present invention. 1, a system 100 for providing a personal media channel service according to an exemplary embodiment of the present invention includes a provider device 200, a subscriber device 300, and an advertiser device 400, And transmitting and receiving data.

That is, the present invention can generate a media channel for a provider, select an advertisement item from the content registered in the generated media channel, and provide the advertisement for the advertisement item to the subscriber of the media channel in association with the content. Therefore, the advertiser can obtain the indirect advertisement effect by using the contents of the provider without producing the separate advertisement contents, and also can provide the direct advertisement effect by providing the advertisement corresponding to the advertisement item. In addition, since the subscriber can easily obtain the information related to the content through the advertisement, it is convenient that the subscriber can avoid the complicated process of performing the search on the portal site or the like in order to obtain the information after the content is viewed.

Hereinafter, each device including the system 100 for providing a personal media channel service according to an embodiment of the present invention will be described in detail.

The service providing system 100 creates and provides the provider's personal media channel so that the provider can share the content of the provider individual, while providing the content uploaded by the provider to the subscriber subscribing to the provider's media channel, And may be a system for providing registered advertisements. As shown in FIG. 1, the service providing system 100 can provide a personal media channel service by allowing connection of the provider device 200 and the subscriber device 300 via the network.

The network may be a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), a mobile radio communication network, , Bluetooth (Bluetooth), Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), and the like.

Meanwhile, the service providing system 100 can operate and provide a web site, a mobile web, an application, and the like so that the provider device 200 and the subscriber device 300 can easily register and browse the contents. The detailed configuration of the service providing system 100 will be described later in detail with reference to FIG.

The provider device 200 may be a device of a provider that is a user who wants to create and share content. The provider may be a user who provides the content, and may access the service providing system 100 using the provider device 200 to upload the content. At this time, the contents may be various forms such as text, image, sound, moving picture, multimedia, and the like.

The subscriber device 300 may be a subscriber's device that is a user subscribing to a provider's media channel. The subscriber can access the service providing system 100 using the subscriber device 300 to browse contents and advertisements. At this time, the service providing system 100 can control the content and the advertisement to be viewed only to the subscriber who paid a predetermined subscription fee.

Meanwhile, the provider device 200 and the subscriber device 300 may be implemented as a portable terminal or a computer. Here, the portable terminal is a wireless communication device that is guaranteed to be portable and mobility, and can be used as a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS) Handheld devices such as a handheld device, an assistant, an IMT (International Mobile Telecommunication) -2000, a Code Division Multiple Access (CDMA) -2000, a W-CDMA ) Based wireless communication device, and the computer may include a desktop, a notebook, a laptop, or the like, on which a WEB Browser is mounted. In addition, it may be various smart devices such as a smart phone, a smart note, a tablet PC, a smart camera, a smart TV, and a wearable computer.

It should be noted that the provider device 200 and the subscriber device 300 of the present invention are not limited to the terminal devices as described above but may be connected to the service providing system 100 through the network to upload content, The provider device 200 or the subscriber device 300 of the present invention can play a role regardless of the specific terminal type.

Meanwhile, the provider device 200 and the subscriber device 300 can access the personal media channel service through a web site or a mobile web operated by the service providing system 100. In addition, according to embodiments, an application for using a personal media channel service can be installed and operated, so that various interfaces can be provided and contents can be conveniently registered and browsed through a media channel.

The advertiser device 400 may be an advertiser's device that provides advertisements for an item of advertising selected by the service providing system 100. That is, the advertiser can receive an advertisement registration request from the service providing system 100 for the selected advertisement item in association with the contents uploaded by the provider, and the advertisement for the advertisement item in response to the request to the service providing system 100 Lt; / RTI > With such an advertisement, the advertiser can provide the advertisement to the subscriber through the personal media channel of the provider, and the subscriber who is interested in the provider or the content is exposed to the advertisement, thereby improving the advertisement effect.

FIG. 2 is a diagram illustrating a detailed configuration of a system 100 for providing a personal media channel service according to an embodiment of the present invention. 2, a system 100 for providing a personal media channel service according to an exemplary embodiment of the present invention includes a channel generation module 110, a content registration module 120, an advertisement selection module 130, And may further include at least one of the advertisement request module 140, the target advertisement module 170, and the alarm module 180. [

The channel generation module 110 may generate a media channel of a provider who intends to produce and share the content. In other words, the media channel generated by the channel generation module 110 is an online space in which a provider can freely publish and share contents created in the form of text, image, sound, video, multimedia, Lt; / RTI > The channel generation module 110 may generate a media channel of a provider according to a subscription and creation request of the provider, and may provide a personal media channel service to the provider.

3 is a diagram illustrating an example of a subscriber device 300 outputting a media channel list in a system 100 for providing a personal media channel service according to an exemplary embodiment of the present invention. 3, in a system 100 for providing a personal media channel service according to an exemplary embodiment of the present invention, a channel generation module 110 generates a media channel of a provider and transmits the generated media channel to a web site, Mobile web, applications, and so on. ≪ RTI ID = 0.0 > The subscriber can confirm the media channel list as shown in FIG. 3, and can select and subscribe to the media channel of the desired provider. Particularly, celebrities such as entertainers and sports stars, managers of celebrities, promoters of celebrities, and the like act as providers, so that celebrity fans can subscribe to celebrity's personal media channels and upload daily images or videos Can be browsed.

The content registration module 120 can receive the content from the provider and register it in the generated media channel. That is, the provider can transmit contents such as texts, photographed images or moving images to the service providing system 100 through the network using the provider device 200. At this time, the provider device 200 can use a web site, a mobile web, an application, etc., and can register and manage the contents in a provider's personal media channel. Depending on the embodiment, the content registered by the content registration module 120 may be provided to the subscriber in real time via the media channel.

The advertisement selection module 130 may extract an item from the content and select an advertisement item. First, the advertisement selection module 130 can extract items using keywords, tags, images, and the like included in the contents. That is, a keyword included in a text-composed content can be extracted as an item, a place or a keyword can be extracted as an item using a tag, and an item can be extracted by analyzing a photograph or a video-type content. For example, from pictures or video content of an actor eating a snack, snacks, places taken, and costumes and accessories worn by actors can be extracted as items.

Next, the advertisement selection module 130 can select an advertisement item from among the extracted items. At this time, an item having an advertiser matching among items may be selected as an advertisement item. In the example described above, if the place where the content is photographed is a restaurant, it may be selected as an advertisement item, but it may not be selected as an advertisement item if it is not an advertisement target such as a park or a private set.

The advertisement requesting module 140 may transmit an advertisement registration request to the advertiser corresponding to the advertisement item selected by the advertisement selecting module 130. [ That is, the advertisement request module 140 may transmit an advertisement registration request including information on the advertisement item to the advertiser device 400 matching the advertisement item through the network. At this time, there may be a plurality of advertisers for delivering the advertisement registration request, and in some embodiments, it may be an advertisement week registered in advance as an advertiser member. In addition, the advertiser sets a keyword or a matching condition while joining the service providing system 100 as an advertiser member, and the advertisement request module 140 matches the selected advertisement item with a set keyword or matching condition, The advertiser device 400 may send an advertisement registration request.

The advertisement registration module 150 can receive an advertisement for the selected advertisement item from the advertiser, and register the received advertisement in association with the content. That is, in response to the ad registration request of the ad request module 140, the advertiser device 400 may provide an advertisement for the advertisement item to the service providing system 100. At this time, whether the advertisement is registered may be in accordance with the selection of the advertiser. If the advertiser can not provide an appropriate advertisement corresponding to the advertisement item or does not want to provide the advertisement, the advertisement registration request may be rejected.

Meanwhile, the advertisement received from the advertiser device 400 by the advertisement registration module 150 may be various kinds of text, link, URL, image, sound, moving picture, multimedia, and the like. In particular, by constructing an advertisement including a text related to the advertisement item and a URL of a web site that can directly promote or purchase the corresponding advertisement item, a separate advertisement content is created for advertisement through the service providing system 100 The advertisement can be provided easily and efficiently.

The advertisement registration module 150 can register the advertisement received from the advertiser in association with the content. Since the received advertisement is for the advertisement item related to the content, it is possible to register the content and the advertisement linked to each other, and to provide the advertisement together when the content is provided to the subscriber. According to an embodiment of the present invention, when the content is a moving picture, the advertisement is synchronized with the time when the advertisement item appears, and the advertisement for the corresponding advertisement item is output at the time when the advertisement item appears during the play of the moving picture, can do.

The providing module 160 may provide the content and the linked advertisement to the subscriber subscribing to the provider's media channel through the media channel. At this time, the providing module 160 can provide the content and the interlinked advertisement to the subscriber who paid a predetermined subscription fee for the media channel. That is, by using the media channel as a fee, the value of contents and advertisement can be improved.

In addition, the provider and the service providing system 100 side can share the predetermined subscription fee and the advertisement revenue at a predetermined ratio. Accordingly, the provider can induce a content differentiated from other media such as a blog or an SNS to be uploaded to the personal media channel of the service providing system 100, thereby allowing the content and the advertisement to acquire value as paid information.

FIG. 4 is a diagram illustrating an example of a subscriber device 300 in which a content list registered in a subscription media channel is output in the system 100 for providing a personal media channel service according to an exemplary embodiment of the present invention. 4, in the personal media channel service providing system 100 according to the embodiment of the present invention, the subscriber device 300 of the subscriber who subscribes the media channels of " Kim Soo Hyun & It is possible to receive the content of " Kim Hyun-hyun " and the content of " Kumunhyun " from the providing system 100 and output the list. The content list may be configured for each media channel, but as shown in FIG. 4, the contents of all media channels subscribed to by the subscriber may be collected and listed in order of upload or modification time.

FIG. 5 illustrates a subscriber device 300 for outputting contents and advertisements in a system 100 for providing a personal media channel service according to an exemplary embodiment of the present invention. Referring to FIG. In the personal media channel service providing system 100 according to the embodiment of the present invention, when the content of " Kim Soo Hyun " is selected on the screen as shown in FIG. 4, So that the registered advertisements can be output together. The advertisement can be presented as "Kim Soo-hyun's clothes?", "Kim Soo-hyun watch?", "Kim Soo-hyun's ring?" And the advertisements such as clothes, You can navigate to a description of an item or a website where you can buy an item.

On the other hand, the advertisement selection module 130 receives an input of an item to receive an advertisement as an item related to the content and a first advertisement item selection request from a subscriber who is provided with the content through the media channel, If the number of times of receiving the item and the number of times of receiving the first advertisement item selection request is more than a predetermined number of times from the subscribers subscribing to the corresponding media channel, the item can be selected as an advertisement item corresponding to the received first advertisement item selection request.

In other words, as shown in Fig. 5, when a subscriber who browses a content wants to know the place where the content is photographed, the provider can receive the " shooting location " through the website, mobile web, And transmits a first advertisement item selection request to the service providing system 100 for requesting an advertisement for the " shooting location ". The advertisement selection module 130 can select an item requested by the provider as an advertisement item if the number of times of receiving the first advertisement item selection request is more than a predetermined number, The advertisement can be registered by the process of the advertisement request module 140 and the advertisement registration module 150 as described above for the selected advertisement item in the manner described above, Lt; / RTI > to the subscriber.

In addition, the advertisement selection module 130 selects an advertisement that includes the advertisement charge information set by the service providing system 100 from a subscriber who is an advertiser and wants to advertise the content among the subscribers who received the content through the media channel And may select an item as an advertisement item in response to the received request for selecting the second advertisement item. That is, if the subscriber who browses the content wants to directly provide the advertisement for the item related to the content, the subscriber can become the advertiser and input the second advertisement item selection request for the item. In this manner, for the advertisement item selected by the advertiser, the advertisement request module 140 notifies the advertiser of the selection of the advertisement item, and the advertiser who requests the selection of the second advertisement item provides the advertisement, (Not shown).

The target advertisement module 170 may analyze the subscriber information that subscribes to the media channel, and may provide the targeted advertisement according to the media channel with the content. That is, the target advertisement module 170 can set a reader layer for each media channel by analyzing the sex, age, etc. of the subscribers, and can provide a target advertisement by providing a target advertisement targeting the set readership together with the content . For example, an analysis of subscribers who subscribe to the media channel of "Kim Soo-hyun" shows that when a woman in her 20s and 30s is set as a reader, the advertisement of a coffee shop targeted at women in her 20s and 30s is matched to the " , And can be provided to the subscriber along with the contents as shown in Fig. Here, the target advertisement provided by the target advertisement module 170 is determined according to the media channel. Even if the content is different, the same target advertisement may be provided when providing the content registered in the same media channel.

The alarm module 180 may provide an alarm to the subscriber when new content or a new advertisement is registered in the media channel to which the subscriber subscribes. That is, the subscriber can provide alarms such as sound, vibration, push messages, etc. so that the subscriber can quickly identify the content or advertisement. In particular, when a subscriber requests an advertisement item selection, an alarm is provided when the advertisement is registered in the corresponding content, thereby improving the satisfaction of the subscriber.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics of the invention.

100: service providing system 110: channel generating module
120: content registration module 130: advertisement selection module
140: Ad request module 150: Ad registration module
160: providing module 170: target advertisement module
180: alarm module 200: provider device
300: Subscriber device 400: Advertiser device

Claims (7)

A personal media channel service providing system (100)
A channel generation module 110 for generating a media channel of a provider who intends to produce and share the content;
A content registration module 120 for receiving content from the provider and registering the content in the generated media channel;
An advertisement selection module 130 for extracting an item from the content and selecting an advertisement item;
An advertisement registration module (150) for receiving an advertisement for the selected advertisement item from an advertiser and registering the received advertisement in association with the content; And
And a providing module (160) for providing the content and the associated advertisement through the media channel to a subscriber subscribing to the media channel of the provider,
The advertisement selection module 130 receives an input of an item to receive an advertisement as an item related to the content and a first advertisement item selection request from a subscriber who is provided with the content through the media channel, And if the number of times of receiving the first item selection request is equal to or greater than a predetermined number of times from the subscribers subscribing to the corresponding media channel, the item is selected as an advertisement item corresponding to the received first advertisement item selection request,
The advertisement selection module 130 receives an advertisement including advertisement fee information set by the service providing system 100 from a subscriber who is an advertiser and wants to advertise the content, And selects the item as an advertisement item corresponding to the received second advertisement item selection request, and the advertisement registration module 150 selects the second advertisement item selection request And receives and registers an advertisement from a subscriber who made the request.
delete delete The method according to claim 1,
Further comprising an advertisement request module (140) for delivering an advertisement registration request to an advertiser corresponding to the selected advertisement item by the advertisement selection module (130).
The method of claim 1, wherein the providing module (160)
And provides the content and the interworked advertisement to a subscriber who has paid a predetermined subscription fee for the media channel.
The method according to claim 1,
Further comprising a target advertisement module (170) for analyzing subscriber information for subscribing to the media channel and providing a target advertisement according to the media channel together with the content. .
The method according to claim 1,
Further comprising an alarm module (180) for providing an alarm to the subscriber when a new content or a new advertisement is registered in the media channel to which the subscriber subscribes.

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