KR20200054155A - Method for providing advertising service and trading service based on social network, and system using the same - Google Patents

Abstract

The present invention relates to a method for providing an advertisement and a transaction relay service based on a social network and a system thereof. According to the present invention, the method for providing an advertisement and a transaction relay service based on a social network comprises the steps of: providing data about each channel; receiving a request to post advertisement content; determining whether a user satisfies posting conditions; providing an interface; receiving the advertisement content; and updating channels. According to the present invention, a plurality of channels can be complementarily operated.

Description

Method and system for providing advertising and transaction brokerage services based on social networks {METHOD FOR PROVIDING ADVERTISING SERVICE AND TRADING SERVICE BASED ON SOCIAL NETWORK, AND SYSTEM USING THE SAME}

The present invention relates to a method and system for providing an advertisement and transaction brokerage service based on a social network, and more specifically, an advertisement for providing advertisement and transaction brokerage services through a plurality of channels by operating a plurality of channels on the social network and It relates to a method and system for providing a transaction brokerage service.

Social Networking Service (SNS) is a service that brings the concept of social relations into the Internet space and supports network formation through the relationship between people. These social network services support the formation of networks through social networks so that they can share and communicate with each other's daily or interests and expand social relationships.

With the advent of social networks, various methods have been attempted to provide advertisement services using individual networks online. Recently, the market for advertisement and transaction brokerage services based on social networks is on the rise, and the proportion of advertisement and transaction brokerage services that rely on existing online market services is decreasing. Accordingly, it is necessary to introduce a service suitable for the social network method, and recently, a service called Ad.ly has appeared to provide an advertisement service according to this need.

Adrai is a service that connects advertisers with leading Twitter members and mediates them to contain advertisements in Twitter messages. According to the method of providing such a service, the user exposed to the advertisement feels less objection to the advertisement because it is an advertisement issued by a publisher that he or she is following. It has the advantage of being able to access users efficiently. In addition, since advertisements are provided based on relationships or relationships with each other, advertisers have an advantage in that more detailed targeting is possible in selecting an advertisement target. As a result, Adrai has become a welcoming service from many advertisers, and similar advertising services have recently appeared.

However, since these advertisement service providing technologies are subordinate to existing social networks and present advertisements, there are limitations in that they are insufficient to provide universal advertisement services that are commonly used to all. In addition, since the existing social network service focuses on sharing each other's daily life and expanding social relationships, there are insufficient aspects to effectively provide advertising and transaction brokerage services.

Furthermore, conventional social network-based advertising and transaction brokerage services, such as Adrai, generally set advertising costs in proportion to indicators such as the number of followers of users who provide ads in their accounts. However, according to this method, there is a limitation that cannot be determined by distinguishing a case in which an advertisement is provided according to an illegal click or an abuse of the advertisement is made when the advertisement service is provided. Therefore, there is a realistic problem that advertisers have to pay excessive advertising costs despite effective advertising.

In addition, most of the conventional advertisement methods are mainly B to C (Business to Customer) methods in which an individual user purchases a product or uses a service through advertisement in one direction of a company. Accordingly, the advertisement and transaction brokerage service method based on the social network is also limited, depending on the B to C method.

Accordingly, it is necessary to introduce a new service method capable of solving the above problems while enabling effective advertisement and transaction brokering in providing advertisement and transaction brokerage services based on social network services.

1. Korea Patent Publication No. 10-2012-0118605 (Name of invention: social network-based advertising service providing system and method using the same)

The present invention has been devised to solve the above-mentioned problems, and the present invention has an object to provide an optimized service for providing advertisement and transaction brokerage services without being dependent on existing social network services.

In particular, a new form of advertising and transaction brokerage that can improve the problem of a decrease in the efficiency of advertisements by mixing a user's daily posts (that is, non-advertising posts) and advertisement posts of an advertisement service based on an existing social network service The purpose is to provide services.

In addition, the present invention deviates from the conventional B to C (Business to Customer) method of fixed advertising and transaction, and C to B (Customer to Business) method of individuals and companies, C to C (Customer to Customer) of individuals and individuals ) The purpose is to expand advertising to B to B (Business to Business) method of companies and enterprises and to make advertisements and transactions more active and active.

Furthermore, the present invention provides advertisement and transaction intermediary services that enable multiple channels in which advertisement content is posted but set different posting conditions for each channel so that multiple social network channels can be operated complementarily. There is a purpose.

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In order to solve the above problems, a method for providing an advertisement and transaction brokerage service based on a social network according to an embodiment of the present invention uses an advertisement and transaction brokerage server to operate a plurality of channels in which advertisement content is posted, but publish each channel A method for providing an advertisement and transaction brokerage service based on a social network that sets conditions differently so that the plurality of channels can be operated complementarily, wherein the advertisement and transaction brokerage server is configured to provide the plurality of channels to the user's terminal. Providing data for each channel to be displayed in parallel; Receiving, by the advertisement and transaction intermediary server, a request for posting advertisement content for one selected channel among the plurality of channels from the user's terminal; Determining, by the advertisement and transaction intermediary server, whether the user satisfies the posting condition for the selected channel in response to the posting request; Providing, by the advertisement and transaction brokerage server, an interface capable of inputting advertisement content to the user's terminal when the posting condition is satisfied; The advertisement and transaction intermediary server receiving advertisement content to be posted on the selected channel from the user's terminal; And the advertisement and transaction brokerage server updating the selected channel so that the advertisement content is posted. It includes. The plurality of channels includes at least one free channel and at least one paid channel, and on the screen of the user's terminal, in the case of the free channel, less advertising content per unit screen than the paid channel is provided to the user. The posting conditions are set differently to be viewed, and the plurality of channels further includes the free channel and a personal channel distinct from the paid channel, and advertisement content posted on the free channel or the paid channel from the user's terminal. Receiving reaction data for any of the advertisement content; And selecting the advertisement content to which the reaction data is input, and updating the personal channel so that the advertisement content to which the reaction data is input is posted on the personal channel. It further includes.

According to another embodiment of the present invention, when the selected channel is a free channel in the step of receiving a request for posting the advertisement content, determining whether the posting condition is satisfied is a step in which the user is a member of the service. It may be performed to determine whether the member has completed the sign-up process.

According to another embodiment of the present invention, when the selected channel is a paid channel in the step of receiving a request for posting the advertisement content, determining whether the posting condition is satisfied is a point in which the user has paid in advance. As a member with or as a paid subscription member according to a predetermined standard, it may be performed to determine whether payment of the advertisement content has been completed.

According to another embodiment of the present invention, after providing the interface, receiving advertisement content to be posted on the selected channel from the user's terminal; And updating the selected channel so that the advertisement content is posted; It may further include.

According to another embodiment of the present invention, the updating step includes: arranging the advertisement contents received from the user's terminal in a time-series order; And when a predetermined number of advertisement contents are posted, posting separate advertisement contents distinct from advertisement contents received from the user terminal. It may include.

In the social network-based advertisement and transaction brokerage service providing system according to an embodiment of the present invention, a plurality of channels in which advertisement content is posted are operated, but the posting conditions of each channel are set differently, so that the plurality of channels complement each other. A system for providing an advertisement service based on a social network that can be operated as a system, comprising: a user terminal for requesting posting of advertisement content for one selected channel among the plurality of channels and providing posted advertisement content; And providing data on each channel so that the plurality of channels are displayed in parallel on the user's terminal, and determining whether the user satisfies the posting condition for the selected channel in response to the user's posting request. An advertisement service server that updates the selected channel so that advertisement content received from the user terminal is posted when the posting condition is satisfied; It includes. The plurality of channels includes at least one free channel and at least one paid channel, and the advertisement service server, on the screen of the user terminal, has less per unit screen than the paid channel in the case of the free channel. The posting conditions are set differently so that the advertisement content is displayed to the user, and the plurality of channels further includes a personal channel that is distinguished from the free channel and the paid channel, and the advertisement service server is provided from the user's terminal. Reaction data for any advertisement content among the advertisement contents posted on the free channel or the paid channel is received, and the advertisement content to which the reaction data is input is selected, so that the advertisement content to which the reaction data is input is transmitted to the personal channel. It is configured to update the personal channel to be posted.

According to the advertisement and transaction brokerage service and system of the present invention, it is possible to provide an advertisement and transaction brokerage service using an improved social network method without being subordinate to the existing social network service.

In addition, according to the present invention, the user's daily posts (that is, non-advertisement posts) and advertisement posts are mixed to be started to improve the problem that the efficiency of advertisements is reduced, thereby overcoming the limitations of the existing advertisement service based on social network services. A new form of advertising and brokerage services can be provided.

In addition, according to the present invention, the C to B (Customer to Business) method of individuals and companies, C to C (Customer to) of individuals and individuals, away from the fixed advertisement and transaction method of the conventional B to C (Business to Customer) method By extending the service provision area to the Customer) method and the B to B (Business to Business) method of the company and the company, it is possible to provide a service that makes advertising and transactions more active and active.

In addition, a plurality of channels where advertisement contents are posted are operated, but channels for paid advertisements and channels for free advertisements are separately set, and publishing conditions of each channel are set differently, so that a plurality of social network channels are complementarily operated. It is possible to provide advertising and transaction brokerage services in an efficient manner.

1 is a schematic block diagram for explaining the advertising and transaction brokering system of the present invention.
2 is a block diagram showing the configuration of an advertisement and transaction intermediary device for performing the method for providing advertisement and transaction brokerage services of the present invention.
3 is a flowchart illustrating a method of providing advertisement and transaction brokerage service according to an embodiment of the present invention.
FIG. 4 schematically shows a screen in which a plurality of channels are displayed when the advertisement and transaction brokerage service of the present invention is provided.
FIG. 5 schematically shows a screen on which advertisement content provided by the advertisement and transaction brokerage service of the present invention is displayed.

Advantages and features of the present invention, and methods for achieving them will be clarified with reference to embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, and only the embodiments allow the disclosure of the present invention to be complete, and the ordinary knowledge in the technical field to which the present invention pertains. It is provided to fully inform the holder of the scope of the invention, and the invention is only defined by the scope of the claims.

The shapes, sizes, ratios, angles, numbers, etc. disclosed in the drawings for describing the embodiments of the present invention are exemplary and the present invention is not limited to the illustrated matters. In addition, in the description of the present invention, when it is determined that detailed descriptions of related known technologies may unnecessarily obscure the subject matter of the present invention, detailed descriptions thereof will be omitted. When 'include', 'have', 'consist of', etc. mentioned in this specification are used, other parts may be added unless '~ man' is used. When a component is expressed as a singular number, the plural number is included unless otherwise specified.

In interpreting the components, it is interpreted as including the error range even if there is no explicit description.

Each of the features of the various embodiments of the present invention may be partially or entirely combined or combined with each other, and technically various interlocking and driving may be possible as those skilled in the art can fully understand, and each embodiment may be independently implemented with respect to each other. It may be possible to work together in an association relationship.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the social network-based advertising and transaction intermediary system, advertisement and transaction intermediary device, the method of providing advertising and transaction intermediary service according to the present invention.

1 is a schematic block diagram for explaining the advertising and transaction brokering system of the present invention.

Referring to FIG. 1, the advertisement and transaction mediation system 1000 includes an advertisement and transaction mediation server 100 and a user terminal 200.

The advertisement and transaction intermediary system 1000 is a system in which the advertisement and transaction intermediary server 100 provides advertisements between a plurality of user terminals 200 and provides advertisement and transaction intermediary services that mediate transactions of goods or services between users. to be. The advertisement and transaction brokering system 1000 of the present invention provides advertisement and transaction brokerage services among multiple users while allowing multiple users to form social relationships and networks online.

The advertisement and transaction mediation server 100 provides advertisements and transaction mediation services that provide advertisements between a plurality of user terminals 200 and mediate transactions of goods or services between users. Specifically, the advertisement and transaction intermediary server 100 of the present invention operates a plurality of channels in which advertisement content is posted, but sets the posting conditions of each channel differently, so that the plurality of channels can be operated complementarily. Provides advertising and transaction brokerage services based on social networks.

The advertisement and transaction intermediary server 100 may be a co-location server, a cloud server, or a server or device included in such a server, and is not limited thereto. It may be implemented in the form.

The detailed configuration of the advertisement and transaction brokerage server 100 and the method of providing the advertisement and transaction brokerage service will be described later with reference to FIGS. 2 to 4 below.

The user terminal 200 may be a communication terminal capable of using a web or mobile service in a wired / wireless communication environment. Specifically, the user terminal 200 may be a device or terminal including a processor, a storage unit, a communication module, and a general purpose computer, a special purpose computer, a mobile terminal such as a smart phone, a desktop or notebook computer, and the like. Or it may be an accessory device used in combination with them. The user terminal 200 communicates with the advertisement and transaction brokerage server 100 as described above, and performs a transaction brokerage service based on data received from the advertisement and transaction brokerage server 100 or mounts such a program or application. Any terminal that can be used can be employed without limitation. The user terminal 200 may include a display unit that displays a screen and an input device that receives data from a user.

In the following specification, for convenience of description, it is assumed and described that the user terminal 200 is a smart phone equipped with an application that performs a social network-based advertisement and transaction brokerage service, but the user terminal 200 is not limited thereto. Of course, it may be one of the terminals listed.

The advertisement and transaction mediation server 100 and the user terminal 200 are configured to exist in the same network or connected to each other by communication (shown by arrows) to perform the advertisement and transaction mediation method of the present invention.

Meanwhile, for convenience of explanation, the advertisement and transaction intermediary server 100 and the user terminal 200 are described as one, respectively, but a plurality of user terminals 200 may be provided as illustrated in FIG. 1. . That is, according to the present invention, the advertisement and transaction brokerage server 100 may provide a social network-based advertisement and transaction brokerage service between a plurality of user terminals 200.

Hereinafter, the configuration of the advertisement and transaction intermediary server 100 will be described. See FIG. 2 together for a more detailed description.

The advertisement and transaction mediation server 100 provides an advertisement and transaction mediation device 110 that performs the advertisement and transaction mediation method of the present invention in order to provide a social network-based advertisement and transaction mediation service together with the user terminal 200. It may be included or may be driven in connection with the advertising and transaction intermediary device 110. At this time, the advertisement and transaction intermediary server 100 may include a separate device or server (eg, a communication device or server) that is distinct from the advertisement and transaction intermediary device 110, and the advertisement and transaction intermediary device 110 Is driven with such a separate device or server and may perform the transaction brokering method of the present invention.

2 is a block diagram showing the configuration of a transaction intermediary device for performing the transaction intermediary method of the present invention.

Referring to FIG. 2, the advertisement and transaction intermediary device 110 includes a communication unit 111, a processor 112, and a storage unit 113.

The communication unit 111 of the advertisement and transaction intermediary device 110 transmits and receives data for performing the advertisement and transaction intermediary method of the present invention with the user terminal 200.

Specifically, the communication unit 111 provides data related to each channel and advertisement content posted in each channel so that a plurality of social network channels are displayed in parallel on the user terminal 200, and a plurality of It is possible to receive a request to post advertisement content for any one of the selected channels. In addition, the communication unit 111 may provide an interface capable of inputting advertisement content to the user's terminal 200 when the user satisfies the posting condition for the corresponding channel.

The processor 112 of the advertisement and transaction intermediary device 110 processes various data for performing the advertisement and transaction intermediary method of the present invention.

Specifically, the processor 112 may determine whether the corresponding user satisfies the posting condition for the selected channel in response to the user's posting request provided through the communication unit 111. When the selected channel among the plurality of social network channels is a free channel, the processor 112 may determine whether the user who has requested the posting has completed the membership registration process for the service, or the selected channel among the plurality of social network channels In the case of this paid channel, it is also possible to determine whether the user who made the request to post has completed payment for the posting of advertisement content as a member with a pre-paid point or a paid subscription member according to a predetermined standard.

The storage unit 113 of the advertisement and transaction intermediary device 110 permanently or temporarily stores data received from the user terminal 200 and data processed by the processor 112.

Specifically, the storage unit 113 may store information related to the user, such as social network account information and payment information of the user received from the user terminal 200, and store information regarding content posted on each channel. have. In addition, the storage unit 113 may permanently or temporarily store various information or data processed by the advertisement and transaction intermediary device 110 to perform the advertisement and transaction intermediary method of the present invention.

The more detailed transaction brokering method performed by the communication unit 111, the processor 112, and the storage unit 113 of the advertisement and transaction brokerage device 110 will be described with reference to FIGS. 3 to 5 below.

* On the other hand, such advertisement and transaction intermediary device 110 may correspond to at least one processor, or may include at least one processor. Accordingly, the advertisement and transaction intermediary device 110 may be driven in a form included in other hardware devices such as a microprocessor or a general-purpose computer system, or may be implemented and operated as a separate device.

In addition, although the communication unit 111, the processor 112, and the storage unit 113 are illustrated and illustrated as being included in the advertisement and transaction intermediary device 110, the advertisement and transaction intermediary device 110 is not limited thereto. The communication unit 111, the processor 112, and the storage unit 113 may be separately arranged outside the advertisement and transaction intermediary device 110 if it can be configured to perform the advertisement and transaction intermediary method of the present invention. .

Hereinafter, a method for providing an advertisement and transaction brokerage service based on a social network, in which a plurality of channels in which advertisement content is posted, which the advertisement and transaction brokerage apparatus 110 performs together with the user terminal 200 is operated will be described in detail. For a more detailed description, the flow chart of FIG. 3 may be referred together, and in this case, the display screen shown in FIG. 4 may be referred together for understanding of the present invention.

3 is a flowchart illustrating a method of providing advertisement and transaction brokerage service according to an embodiment of the present invention, and FIGS. 4A and 4B are screens in which a plurality of channels are displayed when the advertisement and transaction brokerage service of the present invention is provided Is schematically illustrated.

The advertisement and transaction intermediary device 110 operates a plurality of channels in which advertisement content is posted, but sets the posting conditions of each channel differently, so that the plurality of channels can be operated complementarily, and based on a social network. In order to provide advertisement and transaction brokerage services, it may operate in the following order.

Referring to FIG. 3, the advertisement and transaction intermediary device 110 provides data on each channel so that a plurality of channels are displayed in parallel on the user's terminal 200 (S110).

Here, the plurality of channels are channels in which advertisement contents are posted to provide a social network service, and include at least one free channel and at least one paid channel.

The free channel is a channel configured so that anyone who uses the social network-based advertisement and transaction brokerage service of the present invention can post advertising content without any restrictions, and the paid channel is the social network-based advertising and transaction brokerage service of the present invention. It is a channel configured to allow only users who have completed payment for the posting of advertisement content according to a predetermined criterion among users using. That is, the free channel is a channel configured so that anyone of the present invention can advertise their products or services free of charge without any restrictions, and the paid channel is paid only by users who have paid a certain fee for their products or services. This channel is designed to advertise.

The advertising content posted on the channel includes at least one of text, image, voice and playable multimedia. For example, if the advertisement content posted on the channel is advertisement content related to the sale of golf clubs, the advertisement content may include photos of golf clubs to be sold, videos swinging using golf clubs, specification information about golf clubs, sales amount, contact information of sellers, etc. It may include text, images, voice, and information implemented in a playable multimedia form.

At this time, the user's terminal 200 displays data on a plurality of channels provided by the advertisement and transaction intermediary device 110 on the display screen.

The user's terminal 200 is parallel such that a plurality of channels on which advertising content is posted, that is, at least one free channel and at least one paid channel are page switchable on different pages or displayed on different display areas on one page. You can mark it as an enemy.

Specifically, FIG. 4 exemplarily shows a plurality of channels in which advertisement content is posted on the user's terminal 200. FIG. 4A is an example screen of a free channel among a plurality of channels, and FIG. 4B shows a plurality of channels. This is an example of a paid channel.

4A and 4B, information on a channel 41 is displayed at an upper end of the display screen 40. Specifically, channel information on a specific channel among a plurality of channels or a specific channel name may be displayed. In the lower portion of the channel information, classification information of advertisement contents posted on the corresponding channel may be displayed. This is to enable the user to check the products or services included in the advertisement content by category, and may be a classification that is automatically classified according to the classification information set when the user publishes the advertisement content.

Furthermore, advertisement contents 42 received from the user terminal 200 are posted on the display screen. For example, the advertisement content is text such as a photo or video of a product or service to be sold, product information about a product or service, sales amount, data of other users' interest in the advertisement content, and real-time information about when the advertisement content is posted. Information may be included.

Referring to FIGS. 4A and 4B by comparing the display method of the advertisement contents 42, FIG. 4A is a free channel in which each advertisement content is displayed in a row, and FIG. 4B is a paid channel in which each advertisement The content is displayed in a manner arranged in two rows.

The difference between the placement of advertising content for free and paid channels is related to the exposure time of the advertising content posted on that channel. Specifically, in terms of providing the service of the present invention, it is necessary to clearly distinguish the difference in advertising effect between the free channel and the paid channel, and the advertising effect means how frequently or continuously the corresponding advertisement is displayed to the user accessing the service of the present invention. It depends on whether it is exposed.

That is, assuming that 10 advertisement contents are posted each hour on the free channel of FIG. 4A and the paid channel of FIG. 4B, in the case of the free channel of FIG. 4A, the advertisement contents posted 1 hour ago are exposed to the currently accessed user. In order to do so, the user has to perform the operation of scrolling the screen considerably downward, while in the case of the paid channel of FIG. 4B, in order for the advertisement content posted 1 hour ago to be exposed to the currently accessed user, the user scrolls down the screen slightly. It is enough.

From this perspective, from the perspective of the provider of the advertisement and transaction brokerage service of the present invention, by operating a plurality of channels, but configuring the free channel and paid channel advertisement content differently from each other, users pay a certain cost and pay channels It has the advantage that it is possible to naturally lead to use.

A switching tab 43 of a plurality of channels is displayed on a lower portion of the display screen 40, and a user can switch and use a plurality of channels on which advertising content is posted by making a selection input for any one channel.

The advertisement and transaction intermediary device 110 receives a request to post advertisement content for any one selected channel among a plurality of channels from the user's terminal 200 (S120).

The user's posting request from the user terminal 200 may be delivered to the advertisement and transaction intermediary device 110 by selecting input of a writing icon located in a predetermined area of the channel.

The advertisement and transaction intermediary device 110 determines whether the user satisfies the posting condition for the selected channel in response to the posting request received from the user's terminal 200 (S130).

At this time, when the selected channel is a free channel, the step of determining whether the posting conditions are satisfied (S130) is performed to determine whether the corresponding user is a member who has completed the membership registration process for the service. On the other hand, if the selected channel is a paid channel, the step of determining whether the posting conditions are satisfied (S130) determines whether the corresponding user is a member who has completed the membership registration process for the service, and furthermore, the corresponding user can check the points paid in advance. It is performed to determine whether payment of the advertisement content has been completed as a retained member or a paid subscription member according to a predetermined standard. At this time, in order to post the advertisement content on the paid channel, the user may receive a payment method in the form of a point of cyber by prepayment for a certain amount of money, and post the advertisement content on the paid channel by deducting the points. However, a method for posting advertisement content on a paid channel is not limited to this, and it is needless to say that various payment methods known in the art may be employed.

The advertisement and transaction intermediary device 110 provides an interface capable of inputting advertisement content to the user's terminal 200 when the posting conditions for the channel selected by the user are satisfied (S140).

The advertisement and transaction intermediary device 110 may allow the user to input text, image, voice, and playable multimedia content content, and the user may enter content on a product or service to be sold in the interface, or By entering, you can compose your own advertising content.

The advertisement and transaction intermediary device 110 receives advertisement content to be posted on the selected channel from the user's terminal 200 (S150), and the advertisement and transaction intermediary device 110 updates the selected channel so that the received advertisement content is posted (S160).

The advertisement and transaction intermediary device 110 may update the channel by disposing the advertisement content received from the user's terminal 200 in a time-series order. That is, the advertisement content may be arranged so that the latest advertisement content received from the user's terminal 200 is displayed at the upper end of the display screen shown in FIGS. 4A and 4B.

Further, the advertisement and transaction intermediary device 110, when a predetermined number of advertisement contents are posted in a time-series order, separate advertisement contents distinguished from advertisement contents received from the user terminal 200 have a predetermined number of advertisements You can even have it posted between content.

For example, in addition to the post of the advertisement content that the user directly uploads, some channels may be operated so that the advertisement content separately configured in the advertisement and transaction intermediary device 110 forms a preset arrangement with the advertisement contents that the user directly uploads. Such an operation method may be applied when operating a paid channel among a plurality of channels in order to increase advertisement efficiency of a specific advertisement.

Meanwhile, the plurality of channels may further include a personal channel distinct from the above-described channels (free channel and paid channel).

In the case of a personal channel, the advertisement and transaction intermediary device 110 may configure a channel in a manner different from the operation method of a free channel and a paid channel in which advertisement content received from the user terminal 200 is directly posted.

Specifically, the advertisement and transaction intermediary device 110 receives reaction data for any advertisement content among advertisement content posted in the above-described channels from the user terminal 200, and the advertisement and transaction intermediary device 110 reacts The advertisement content with the data input is selected so that the advertisement content with the reaction data is posted on the personal channel.

In this case, the user who uses the advertisement and transaction brokerage service can monitor the personal channel by collecting only advertisement contents that he or she has left a comment or has expressed a favorable impression. If you want to sell or purchase products and services posted on the advertisement content, even if you do not check the posts of many advertisement contents, you can manage sales or transactions efficiently through personal channels.

FIG. 5 schematically shows a screen on which advertisement content provided by the advertisement and transaction brokerage service of the present invention is displayed. Specifically, FIG. 5 shows a state in which advertisements and transaction brokering are performed through advertisement content posted on any one channel.

On the screen 50 on which the advertisement content is displayed, the account information 51 of the user who posted the advertisement content, the specific content 52 of the advertisement content, and the comment content 53 on which the transaction for the product or service is made are displayed. Users who want to purchase products or services included in the posted advertisement content (i.e., buyers) can deliver queries or orders in the form of comments to users (i.e., sellers) who posted the advertisement content, and sellers Transactions between buyers and sellers can be done by responding or by taking orders from buyers.

At this time, since the buyer or the seller needs to periodically and continuously check only the advertisement content in which the transaction is made, the advertisement and transaction brokerage device 110 selects the advertisement content to which the reaction data such as a comment is input, and is connected to the user's account It is desirable to be posted on the channel.

As described above, according to the method and system for providing advertisement and transaction brokerage service of the present invention, it is possible to provide advertisement and transaction brokerage services using an improved social network method without being subordinate to the existing social network service, and the conventional social Improves the problem that the efficiency of advertisements is deteriorated by commencing with the posting of the user's daily posts (that is, non-advertising posts) and advertisement posts, which are problems of the advertising and transaction brokerage method using the network method. It is possible to provide new types of advertising and transaction brokerage services that overcome the limitations of advertising services.

In addition, the present invention enables a variety of users to form a network with each other through a social network method and post a post of advertisement content, thereby deviating from a fixed advertisement and transaction method of a B to C (Business to Customer) method. The service delivery area can be expanded to B (Customer to Business) method, C to C (Customer to Customer) method of individuals and individuals, and B to B (Business to Business) method of companies and enterprises. Advertisements and transactions can be made more active and active. In particular, the present invention operates a plurality of channels where advertisement content is posted, but separates channels for paid advertisements and channels for free advertisements, and sets the posting conditions of each channel differently, thereby complementing multiple social network channels. It is possible to provide advertising and transaction brokerage services in an efficient manner.

The embodiments of the present invention have been described in more detail with reference to the accompanying drawings, but the present invention is not necessarily limited to these embodiments, and may be variously modified without departing from the technical spirit of the present invention. . Therefore, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of protection of the present invention should be interpreted by the claims below, and all technical spirits within the equivalent range should be interpreted as being included in the scope of the present invention.

1000… Advertising and transaction brokering system
100… Advertising and transaction brokering server
200… User terminal
110… Advertising and transaction brokerage
111… Communication
112… Processor
113… Storage

Claims (6)

Ads based on social networks that operate multiple channels on which advertisement content is posted using advertisement and transaction intermediary servers, but set the posting conditions of each channel differently so that the multiple channels can be operated complementarily. And as a method of providing a brokerage service,
Providing, by the advertisement and transaction intermediary server, data regarding each channel such that the plurality of channels are displayed in parallel on a user's terminal;
Receiving, by the advertisement and transaction intermediary server, a request for posting advertisement content for one selected channel among the plurality of channels from the user's terminal;
Determining, by the advertisement and transaction intermediary server, whether the user satisfies the posting condition for the selected channel in response to the posting request;
Providing, by the advertisement and transaction brokerage server, an interface capable of inputting advertisement content to the user's terminal when the posting condition is satisfied;
The advertisement and transaction intermediary server receiving advertisement content to be posted on the selected channel from the user's terminal; And
Updating, by the advertisement and transaction brokerage server, the selected channel so that the advertisement content is posted; Including,
The plurality of channels includes at least one free channel and at least one paid channel,
On the screen of the user's terminal, in the case of the free channel, the posting conditions are set differently so that less advertisement content per unit screen is shown to the user than the paid channel,
The plurality of channels,
Further comprising a personal channel that is distinct from the free channel and the paid channel,
Receiving reaction data for any advertisement content among advertisement content posted on the free channel or the paid channel from the user's terminal; And
Selecting the advertisement content to which the reaction data is input, and updating the personal channel so that the advertisement content to which the reaction data is input is posted on the personal channel; Characterized in that it further comprises, social network-based advertising and transaction intermediary service providing method. According to claim 1,
When the selected channel is a free channel in the step of receiving a request to post the advertisement content,
The step of determining whether the above posting conditions are satisfied,
A method for providing an advertisement and transaction brokerage service based on a social network, which is performed to determine whether the user is a member who has completed the membership registration process for the service. According to claim 1,
When the selected channel is a paid channel in the step of receiving a request to post the advertisement content,
The step of determining whether the above posting conditions are satisfied,
Providing a social network-based advertisement and transaction brokerage service performed by the user as a member with a pre-paid point or a paid subscription member according to a predetermined standard, which is performed to determine whether payment of the advertisement content has been completed or not. Way. According to claim 1,
After the step of providing the interface,
Receiving advertisement content to be posted on the selected channel from the user's terminal; And
Updating the selected channel such that the advertisement content is posted; And further comprising, social network-based advertising and transaction brokerage service providing method. According to claim 4,
The updating step,
Arranging the advertisement contents received from the user's terminal in a time-series order; And
Posting a separate advertisement content distinct from the advertisement content received from the user's terminal when a predetermined number of advertisement contents are posted; Including, social network-based advertising and transaction intermediary service providing method. A system for providing advertisement services based on a social network that operates a plurality of channels in which advertisement content is posted, but sets the conditions for posting each channel differently, so that the plurality of channels can be operated complementarily.
A user terminal for requesting posting of advertisement content for one selected channel among the plurality of channels and providing the posted advertisement content to a user; And
Provide data on each channel so that the plurality of channels are displayed in parallel on the user terminal, and determine whether the user satisfies the posting condition for the selected channel in response to the user's posting request, and the An advertisement service server that updates the selected channel so that advertisement content received from the user terminal is posted when a posting condition is satisfied; Including,
The plurality of channels includes at least one free channel and at least one paid channel,
The advertisement service server, on the screen of the user terminal, in the case of the free channel, sets the posting conditions differently so that less advertisement content per unit screen is shown to the user than the paid channel,
The plurality of channels further includes a personal channel distinct from the free channel and the paid channel,
The advertisement service server receives reaction data for any advertisement content among advertisement content posted on the free channel or the paid channel from the user's terminal, selects the advertisement content to which the reaction data is input, and reacts A system for providing advertisement and transaction brokerage services based on a social network, configured to update the personal channel such that advertisement content with data input is posted on the personal channel.

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