KR20130024680A - Method and system for providing advertisement - Google Patents

Abstract

PURPOSE: An advertisement providing method in a user terminal and a system thereof are provided to enable a user to watch an advertisement, thereby increasing concentration on the advertisement. CONSTITUTION: An advertisement management unit(220) provides an advertisement list to a user terminal. The advertisement management unit receives whether or not the user terminal selects one advertisement of the advertisement list. An access screen management unit(230) transmits the selected advertisement to the user terminal. The access screen management unit comprises an access screen in order to display the advertisement on the access screen. A point management unit(260) accumulates points corresponding to the advertisement in an account corresponding to the user terminal. [Reference numerals] (210) Communication unit; (221) Advertisement production tool unit; (222) Advertisement providing unit; (231) Password setting unit; (232) Password authentication unit; (233) Advertisement display unit; (240) Event management unit; (250) Member management unit; (260) Point management unit; (270) Storage unit

Description

Advertisement providing method and advertisement providing system in user terminal {Method and System for Providing Advertisement}

The present invention relates to a method and system for providing an advertisement, and more particularly, to a method and system for providing an advertisement to the user using a user terminal that directly interacts with the user.

Recently, various advertising techniques using online have been developed. It is common that the advertisement is exposed to the users who browse the web page by including the advertisement on the web page, but it is difficult to expect the advertisement effect unless the users concentrate on the advertisement part voluntarily.

Therefore, in order to solve this problem, an advertisement method using a portable user terminal (for example, a smart phone) which has been widely spread recently has been proposed. That is, the current best advertisement technique is that a user executes an application and displays an advertisement banner together with the screen displayed by the application. However, this advertising banner is also not an advertisement that the user wants to watch voluntarily, it is also difficult to increase the concentration of the user's advertising, as a result of the advertisers have a problem that does not enjoy the advertising effect while paying expensive advertising fees.

Therefore, the present invention has been made to solve the above problems, it is an object of the present invention to naturally expose an advertisement to a user using a user terminal.

In addition, an object of the present invention is to place an advertisement on a connection screen of a user terminal so that the advertisement is exposed to anyone.

In addition, the present invention, by providing a point to the users who read the advertisement, the object of the present invention is to increase the concentration on the advertisement and maximize the advertising effect.

In addition, an object of the present invention is to enable a user who wants to produce and distribute an advertisement to easily create or edit / modify an advertisement at low cost and to reflect market trends in real time.

In addition, the present invention, by providing a variety of events to expand the point of use of the point, thereby inspiring the point earned motivated to induce advertising viewing voluntarily and to increase the advertising efficiency.

The present invention relates to an advertisement mediation server in communication with at least one user terminal via a network.

The advertisement mediation server of the present invention is configured to provide an advertisement list including at least one advertisement to the user terminal at the request of the user terminal, and to receive which advertisement is selected from the advertisement list from the user terminal. A management unit, a connection screen management unit configured to transmit the selected advertisement to the user terminal, and to display the transmitted advertisement on a connection screen of the user terminal, and a point corresponding to the selected advertisement, corresponding to the user terminal. It includes a point management unit configured to earn in the account.

The present invention further includes an event management unit configured to perform an event of transmitting and receiving a short message from the user terminal to another user terminal.

In the present invention, the advertisement management unit includes an advertisement production tool unit configured to provide an advertisement production tool to the user terminal, wherein the advertisement production tool displays at least one advertisement sample, and the advertisement sample selected from the at least one advertisement sample. Create an advertisement according to the request, and add the produced advertisement to the advertisement list when requested to distribute the produced advertisement.

In the present invention, the access screen management unit, a password setting unit configured to provide an interface for setting a password to the user terminal, and receives a password from the user terminal, the received password is stored in the password setting unit ( Iii) a password authentication unit configured to determine whether or not the password matches the set password.

In the present invention, the password setting unit is further configured to generate a boundary surrounding the grid so that at least one grid can be generated on the access screen, and to set the password as a combination of at least one grid of the generated grids. It is composed.

In the present invention, the connection screen management unit is further configured to provide a connection screen in which the boundary generated by the password setting unit is made transparent.

In the present invention, the password setting unit is further configured to set the password as a combination of more than a predetermined number of Hangul consonants.

In the present invention, the access screen management unit, when receiving a combination of less than the predetermined number of Hangul consonants, is further configured to perform an operation according to the received combination, the operation according to the received combination is a predetermined It includes an action to execute a web page.

In the present invention, the operation according to the received combination includes an operation of executing a predetermined application.

The present invention further includes a member manager configured to manage the user terminal as a member, wherein the member manager is further configured to set an identifier for the user terminal as a combination of numbers.

In the present invention, in an advertisement mediation method performed by an advertisement mediation server communicating with at least one user terminal through a network, an advertisement list including at least one advertisement is provided to the user terminal at the request of the user terminal. Receiving, from the user terminal, which advertisement is selected from the advertisement list, transmitting the selected advertisement to the user terminal, and causing the transmitted advertisement to be displayed on a connection screen of the user terminal; and And accumulating points corresponding to the selected advertisement in an account corresponding to the user terminal.

According to the present invention, the user can voluntarily expose themselves to the advertisement to increase the concentration of the advertisement and maximize the effect of the advertisement.

In addition, according to the present invention, the advertisement can be placed on the connection screen of the user terminal so that the advertisement can be exposed to anyone.

In addition, according to the present invention, by paying points to users who read the advertisement, it is possible to increase the concentration of the advertisement and maximize the advertising effect.

In addition, according to the present invention, a user who wants to produce and distribute an advertisement can easily create or edit / modify an advertisement immediately at a low cost, and can reflect market trends in real time.

In addition, according to the present invention, by providing a variety of events to expand the point of use of the point, thereby increasing the motivation to earn points can spontaneously induce advertisement viewing and increase the advertising efficiency.

1 is a conceptual diagram schematically showing the configuration of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram schematically illustrating a configuration of an advertisement mediation server included in an advertisement providing system according to an exemplary embodiment of the present invention.
3A to 8D illustrate a display screen of a user terminal according to an embodiment of the present invention.
9 is a flowchart illustrating a step-by-step advertising mediation method according to an embodiment of the present invention.

Advantages and features of the present invention, and methods of achieving the same will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

1 is a conceptual diagram schematically showing a configuration of an advertisement mediation system 100 according to an embodiment of the present invention, Figure 2 is a configuration of an advertisement mediation server 200 included in the advertisement mediation system according to an embodiment of the present invention Is a schematic block diagram.

The advertisement mediation system 100 according to the embodiment of the present invention provides an advertisement to the user through the user terminal. As shown in FIG. 1, the advertisement intermediation system 100 includes user terminals 101, 102, and 103 and an advertisement mediation server 200, which are connected through a network to communicate with each other.

The user terminals 101, 102, and 103 include an apparatus for the user to access the advertisement mediation server 200, and may generally be an electronic terminal. For example, the user terminals 101, 102, 103 may be any of a console, a cellular phone, a personal computer (PC), a tablet computer, a mobile communication terminal, a smartphone, a notebook computer, and personal digital assistants (PDAs). Can be

In addition, the user terminals 101, 102, 103 are generally terminals used by members (or users who want to register) registered in the advertisement mediation server 200. For example, it may be a terminal used by an advertiser, a terminal used by a general user (for example, a consumer), or may be a terminal used in a merchant or an affiliate that provides a product or a service. . For example, the user terminals 101, 102, and 103 may be provided with advertisements received from the advertisement mediation server 200. In addition, the user terminal 101, 102, 103 may be provided with an advertisement production tool from the advertisement mediation server 200, or may be provided with an interface for distributing advertisements. Advertisement efficiency for the advertisement, the accumulated number of advertisements for the advertisement or the sales status aggregation according to the advertisement can also be provided. In addition, the user terminals 101, 102, and 103 may register a product or service that they want to sell and receive an interface for checking the sales status of the registered product / service. They can be provided with an interface to check and purchase a list of goods or services they sell. Of course, the user terminals 101, 102, 103 may be used by a general user, then used by an advertiser, and vice versa. These general users, advertisers, etc. are all managed in the advertisement mediation server 200 as a member.

The advertisement mediation server 200 communicates with the plurality of user terminals 101, 102, 103 via a network. The advertisement mediation server 200 is also provided to the plurality of user terminals 101, 102, 103 through an App Store that provides various application programs installed in a user terminal such as a smart phone. When the advertisement mediation application 'is executed, it is a subject that provides an advertisement service while communicating data through a network with terminals according to the advertisement mediation application.

2 shows a schematic diagram of an intermediary server 200. 2 is described with reference to FIGS. 3A-8D.

The advertisement mediating server 200 includes a communication unit 210, an advertisement management unit 220, an access screen management unit 230, an event management unit 240, a member management unit 250, a point management unit 260, .

The communication unit 210 connects the advertisement intermediation server 200 with a network outside the server, and communicates with the user terminals 101, 102, and 103. In addition, the communication unit 210 connects each component in the advertisement mediation server 200, and allows the respective components to communicate.

The advertisement manager 220 registers the advertisement and the advertisement registration information received from the user terminal, stores the advertisement registration information in the storage unit 270, and assigns and manages a separate identifier for each advertisement. Here, the advertisement registration information is at least one of a name (product name) of the advertisement, an advertisement description, an advertisement image or flash, points earned when the advertisement is viewed, or an advertisement viewing period.

The advertisement management unit 220 includes an advertisement production tool unit 221. The advertisement production tool unit 221 provides an advertisement production tool to the user terminal when the advertisement production request is received from the user terminal, allows the user to produce the advertisement through the advertisement production tool, 220 registers advertisement and advertisement registration information produced through the advertisement production tool and stores the advertisement and advertisement registration information in the storage unit 270, and assigns an identifier to each advertisement to manage the advertisement. Through this, advertisers can create advertisements and provide them to consumers simply and at low cost through their terminals. Also, advertisers can create their own advertisements to create ads flexibly reflecting trends at the time of advertisements. Advertise your own products or services by / editing / editing. As a result, it is possible to produce appealing advertisements so that banner advertisers can maximize the advertising effect.

For example, referring to FIGS. 3A to 4, when the advertisement intermediation server receives a service request for producing an advertisement from the user terminal of the banner advertiser (s410), the advertisement target server banners the region, age, and gender to which the advertisement is targeted. Advertisers can be selected and also the advertising industry can be selected. The advertisement sample that can be provided according to the item selected by the banner advertiser may be transmitted to the user terminal of the banner advertiser (S420). For example, as shown in Figure 3a, when the banner advertiser selects the industry as a cosmetics retailer, the advertising broker server transmits and displays one or more advertisement samples (advertising samples 1 to 3 of Figure 3a) to the user terminal and display. Allows the user to make a selection. The advertisement sample is applied to an advertisement design, font, font size, font color, flash or animation. Providing such a sample can help banner advertisers reduce the cost of creating an advertisement, and also enable them to produce ads at high speed. Also, the advertisement efficiency is presented for each advertisement sample. You can choose a sample that is appropriate for you. After selecting the advertisement sample, the banner advertiser may insert an image or text in accordance with a predetermined format in the selected sample to produce an advertisement (S430). For example, if the banner advertiser selects sample 3 in FIG. 3A, the advertiser may select from the sample, the image 330 of the product to be advertised, the advertiser's notice column 310, the brand wording or logo of the product to be advertised ( 320, a text or an image suitable for the format in which the name of the product and the description of the product 340 are arranged may be inserted to produce an advertisement as illustrated in FIG. 3B. The advertisement production result is displayed in advance to the banner advertiser that produced the advertisement (S440), and if the advertisement production result is satisfactory, the banner advertiser decides to distribute the produced advertisement (S450). If it is determined to distribute the advertisement, if necessary, the banner advertiser may set other elements to be applied when the advertisement is distributed (S460). For example, a banner advertiser may determine when the advertisement is exposed (start and end of advertisement exposure), and may also determine points paid to the person who viewed the advertisement every time the advertisement is viewed. In addition, a target audience for viewing an advertisement may be set, and a web page or application linked to a banner advertisement may be executed when the advertisement is clicked.

On the other hand, the advertisement management unit 220 includes an advertisement providing unit 222. The advertisement providing unit 222 transmits an advertisement list of advertisements that can be distributed to the user terminal to the user terminal so that the user selects an advertisement to view, and transmits an advertisement according to the selection to the user terminal. In this case, the reading method may include displaying the selected advertisement on the access screen of the user terminal by the access screen manager 230.

For example, as illustrated in FIGS. 5A to 5C, the advertisement manager 220 may set the screen on which the advertisement is displayed as a connection screen of the user terminal. That is, a user may select an advertisement to be displayed on his or her user terminal. For example, when the user selects cosmetics as an advertisement type to be viewed as illustrated in FIG. 5A, as illustrated in FIG. 5B, the advertisement may be selected. The management unit 220 may be paid by advertising list of cosmetic advertisements and an advertisement period corresponding to each advertisement (period during which the user should display the advertisement on his terminal) and payment points (the user displays the advertisement on his terminal). Point) is sent to the user's user terminal for display. The user may select an advertisement suitable for him from the advertisement list and display it on the access screen of his terminal as shown in FIG. 5C. In addition, the notice column 510 may be displayed on the connection screen of the user terminal together with the advertisement. As such, by allowing the notice column 510 to be displayed together with the advertisement, for example, an advertisement executed by the advertiser in relation to the advertisement product can be announced through the notice column 510, and the user can notify the notice column ( 510) can naturally participate in the event by clicking. Through this, the consumer can easily see the advertisement, select the advertisement to be exposed to the user, and be provided with other information related to the advertisement (for example, the event), thereby increasing the concentration of the advertisement. Has an advantage.

Meanwhile, another reading method is a method of displaying an advertisement on the first screen of the application execution when a specific application is executed. For example, as shown in FIG. 3C, a banner advertisement may be selected when the application is executed, thereby allowing the banner advertisement to be displayed on the screen every time the application is executed.

The connection screen management unit 230 manages various operations related to the connection screen of the user terminal. Here, the 'connection screen' is an interface displayed to the user when the user first attempts to access the user terminal to operate the user terminal, and may be, for example, a lock screen of the smart phone.

The connection screen management unit 230 may provide a screen displaying an advertisement as the connection screen. When the user selects an advertisement through the advertisement manager 220, the access screen manager 230 may set the selected advertisement as the access screen so that the selected advertisement is exposed to the user as the access screen. The access screen management unit 230 includes an advertisement display unit 233, and the advertisement display unit 233 receives an advertisement identifier to be displayed on the user terminal from the advertisement management unit 220, and displays an advertisement according to the identifier. Displayed as a connection screen of the user terminal. As a result, the advertiser may continuously expose the advertisement to the user, and as a return, the user may be paid for setting the advertisement, for example, a point.

In addition, the access screen manager 230 may provide a screen for allowing a user to input a password as the access screen in order to increase the security of the user terminal. That is, the access screen management unit 230 may set the access screen to enter a password when someone tries to access the user terminal, and only the user who inputs the correct password, that is, the owner of the user terminal having legitimate authority This user terminal can be accessed. Of course, the connection screen management unit 230 can also provide a connection screen without inputting a password.

The connection screen management unit 230 further includes a password setting unit 231 and a password authentication unit 232. The password setting unit 231 may allow a user having a right authority to set a password for authenticating access to the user terminal so as to restrict access of a third party. Combinations of passwords possible in the password setting section 231 will be described in more detail below.

On the other hand, after the password is set, the password authentication unit 232, when someone accesses the user terminal, and asks the person to try to access the password, and verifies whether the input password is a preset password; To allow access to the user terminal to a user who enters only a predetermined password. As a result, even if a user loses a user terminal, the information stored in the user terminal is not disclosed to a third party.

On the other hand, the password setting unit 231 sets a password by a combination of consonants or a password by a combination of grids that divide the display screen of the user terminal.

First, a boundary surrounding the grid so that at least one grid can be generated on a connection screen (wherein the border of the connection screen is set as a border as a default), a combination of at least one of the grids generated The password can be set as. For example, as shown in FIG. 6A, a plurality of lines are generated on the initial screen to divide the initial screen, and as a result, the divided screen is provided to the user. Of course, the number of grids can be changed freely by the user. The user can select any number of grids from the generated grids and set them as a password. For example, the gray grid 610 can be set as a password as shown in FIG. 6B (the user does not select the grids). Grid, ie grid 620 of the original desktop, is not set with a password). Thereafter, as shown in FIG. 6C, the line forming the grid pattern may be made transparent so that it is not possible to know that the password is set unless the user sets the password.

Therefore, the user can then touch all of the gray grid areas on the screen of FIG. 6B to access the user terminal as an authenticated password (however, only one touch of at least some areas of each grid area is sufficient). In addition, if necessary, the user must touch the gray grid area on the screen of FIG. 6B in a predetermined order to access the user terminal as an authenticated password. That is, if the third party 630 touches a part other than the section set as the password as shown in FIG. 6D, the third party cannot release the password, and as a result, the third party can access the user terminal. It becomes inaccessible.

Through this transparent password providing method, the third party can not know that the password is set in the user terminal and can effectively protect the password for access to the user terminal. As a result, user terminals can be further secured.

The password setting unit 231 may also set the password in combination with Korean consonants, in addition to enabling the setting of the transparent password. That is, as illustrated in FIG. 6E, only consonants are set as a password and subsequent consonants set by a user are input to access the terminal. This allows you to create a variety of possible combinations of passwords, and also to set passwords to make it easier for users to remember. For example, if the password is set to "ㄱㅅ ㅊ" and the user remembers the password as "Vinegar", and then needs to enter the password, the password is directly remembered and entered as "ㄱㅅ ㅊ", which is the consonant of "Vinegar." It is possible.

In addition, the password setting unit 231 may generate a password by combining a predetermined number or more of consonants, and other functions may be immediately executed by the combination of the consonants below the predetermined number. For example, the password setting unit 231 may allow a user to set a password using a combination of three or more consonants, and as a result, the connection screen management unit 230 may call or use a combination of less than three consonants. Video calls, execution of specific applications, or navigation to specific websites can be made.

For example, if you set "ㅇㅁ", which is a combination of two consonants, as the password for the call to your mother, the user enters the password on the connection screen and is the person who has the proper authority of the user terminal. You do not need to authenticate, you can call the mother by typing "ㅇㅁ" on the connection screen. In addition, if necessary, when the user inputs "ㅇㄱ", the user may display information about the nearby pharmacy (for example, the pharmacy's location, phone number, open status, etc.) based on the location information where the user is located, When "ㅌㅅ" is entered, you can automatically send your location to the call taxi center to automatically call the call taxi. That is, without having to go through the process of authenticating the user's access to the user terminal through the access screen, the user terminal immediately performs the desired operation through the access screen in an emergency or frequently occurring situation, the user The burden of password setting can be reduced. In addition, if necessary, the user may set a specific site or a specific application to be executed when a specific combination of consonants is input. For example, a user may set a list of Japanese restaurants operating a web page to be displayed when "ㅇㅅ" is input, and then, when the user enters "ㅇㅅ", the list of Japanese restaurants is displayed and the list is displayed. When selecting a Japanese restaurant included in the, the user terminal is connected to the web page of the selected Japanese restaurant to be displayed on the display screen, or, for example, when "ㅇ" is input, as shown in Figure 6f For example, you can set the user terminal to be automatically connected and displayed on the display screen by visiting the following web page, "www.daum.net". In other words, since free data can be used due to the spread of Wi-Fi, access to a web site or execution of a specific application frequently occurs. Even if an unauthorized third party accesses the web site or executes an application, The user terminal immediately performs a desired operation through the connection screen without having to go through a procedure of authenticating access to the user terminal through the connection screen, The burden of the password setting can be reduced.

Meanwhile, the event manager 240 manages a service that can be additionally provided to the user while exposing the advertisement to the user. Here, the 'event' refers to a service provided to the user terminal in addition to the advertisement service (that is, the advertisement production service or the advertisement reading service). For example, an event may be a service that provides information that a product or service registered by a member is sold at a 50% discount, information about a pharmacy, hospital or call taxi open on holidays, information about side jobs or job openings, or advertising. The service may be maximized, for example, billing / payment services, or a short message automatic transmission service. In addition, an event may allow a user and other users who have established a network to register as a "neighborhood", view a list of other users who are neighbors to the user, or provide other users who are neighbors to the user the services listed above. It may also be a service that can be provided.

The event manager 240 may, in particular, provide a short message as an event. According to an embodiment of the present invention, in addition to transmitting an advertisement to a user terminal, an operation of automatically transmitting and receiving a short message may be provided. Of course, the short message may be set in advance or may be directly written and set by the user. For example, the user may send a related message to another user by clicking a button provided in the application for a short message that may repeatedly occur in daily life, such as a club membership fee or a request to subtract a car. In addition, an answer to a short message repeatedly received may be transmitted to a user who has transmitted the short message by clicking a button provided by the application.

As a more specific example, as shown in FIG. 7, if a third party (hereinafter referred to as 'neighbor' for convenience) needs to ask the user to leave the car in order to remove it from the parking lot, the neighbor may Rather than calling the user to remove the car, find out the user's ID ("2580-2580"), enter the user's ID and click the shortcut button. The short message is automatically transmitted to the user terminal 720 through its terminal 710. In response to the short message, the user may, of course, transmit a short message “I'll pull out soon” to the neighbor through a simple button click. In this way, the user does not need to repeatedly input a short message that is frequently used, and thus, the time required for inputting the short message can be shortened through this process.

In addition, the event manager 240 may provide a service that facilitates billing and billing between a plurality of user terminals, in particular, as an event. For example, FIG. 8A illustrates a screen 810 displayed on a user terminal of a member who operates a restaurant (hereinafter, referred to as a 'merchant' for convenience) and a screen 820 displayed on a user terminal screen of a general user. For example, when a user eats and pays food at a restaurant, the user informs the merchant of an ID (eg, “2580-2580” shown in FIG. 8B) that can identify his or her user terminal. In other words, the affiliated store inputs a user ID and converts the amount of the charge into points (for example, claim 4000 points as shown in FIG. 8B). The point and the payment request are transmitted to the user terminal. As shown in FIG. 8C, when the user enters a password in the password window 840 and approves the payment, the point held by the user is moved to an account corresponding to the affiliated store. Of course, it will be apparent to those skilled in the art that if the user has a shortage of points, he / she performs appropriate next actions (eg, rejecting payment approval, requesting point charging, etc.) corresponding thereto.

In accordance with the series of procedures, as shown in FIG. 8D, the point held by the user is subtracted from 9500 points to 4000 points, and is displayed 850 to the user that only 5500 points remain for the user. Similarly, 4000 points are accumulated in the user terminal of the affiliated store, and as a result, the accumulated total points are displayed (860).

The member manager 250 manages each user as a member based on terminal unique information received from the user terminals 101, 102, and 103 that access the mediation server 200. The member management unit 250 creates an account corresponding to each member, and generates the member personal information, member identifier (ID), password, read advertisements, registered advertisements, products or services, and accumulated points in the generated accounts. The information is corresponded and stored in the storage unit 270.

In addition, the member manager 250 manages an identifier (ID) for identifying each of the user terminals. Identify users according to identification numbers corresponding to users, and actions corresponding to each user (e.g., subtract or accumulate points in the user's account corresponding to a specific identification number, or distinguish other users who are neighbors with the user To do so, etc.). The member manager 250 generates a user ID for each user, for example, using a combination of eight digits for each user. By setting the ID, the user can easily set the ID by immediately using a series of numbers already uniquely assigned to the user such as his social security number, business registration number, and telephone number, and can be easily distinguished from other users. Can be. In addition, the user can lower the risk of ID loss as an easy-to-remember number, such as a birthday date. Of course, the ID may be composed of elements that are easy to combine, such as letters, in addition to the combination of numbers.

The point manager 260 manages that a point corresponding to the user terminal changes according to the operation of the user terminal. In this case, the point enables the purchase of goods or services provided by other users through the store provided by the advertisement mediation server 200. In addition, points may be paid in cash and may be lent or paid to other users as cash.

For example, the point manager 260 manages information about points that are changed by accumulating points granted to the user by exposing advertisements to the user or by receiving services provided by the event manager. For example, when a point is settled in purchasing a product or service, the deduction is reflected, and when the point is paid from an advertiser by displaying an advertisement on a connection screen of the user's terminal, the point is received. In addition, the point management unit 260 may pay the requested amount to the account registered in the user account, when a request for reimbursement in cash for the accumulated points is received.

The storage unit 270 stores information necessary for the other components to operate while communicating with other components of the advertisement mediation server 200. For example, information that needs to be stored may be stored, such as information about a user and an advertisement. Information stored in the storage unit 270 may be accessed and changed by all users who access the advertisement mediation server 200.

On the other hand, Figure 9 is a flow chart illustrating a step by step advertising mediation according to an embodiment of the present invention. In the advertisement mediation method according to an embodiment of the present invention, an advertisement mediation application is first transmitted to a user terminal and starts to be executed. When the advertisement mediation application is executed, as shown in FIG. 3C, a service provided to the user terminal is provided to the user terminal in the form of an interface through which the user can view and access the service (S910). When the user selects a service from among the displayed services (S920), an operation according to the service is performed (S930 to S960).

For example, the service may be a service for displaying an advertisement on the application display screen when the user terminal executes a specific application or displaying the advertisement screen on the display screen of the user terminal as an access screen (S930). .

In addition, the service may be a service that provides an interface for editing, producing, and distributing advertisements provided to the user terminal (S940).

In addition, the service may be a service for performing point accumulation or deduction on a user account corresponding to a user terminal, displaying the same to the user, and cashing the point to provide the user (S950). For example, points may be paid or paid in exchange for viewing or initiation of an advertisement, or a product or service may be paid with points, or a point may be loaned.

In addition, the service may be a service other than an advertisement related service and a service for providing an event (s960). For example, it may be a service that automatically transmits and receives a short message between a plurality of user terminals.

Those skilled in the art may appreciate that various example logic blocks and algorithm steps described in connection with the embodiments disclosed herein may be implemented in electronic hardware, computer software, or a combination thereof. To clearly illustrate this possibility of replacing hardware and software, various illustrative steps have been described above primarily in terms of their functionality. Whether such functionality is implemented in hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but should not interpret it as causing a decision of such implementation to fall outside the scope of the present invention.

The above examples are merely illustrative for describing the present invention in detail, and the present invention is not limited to these examples. Additions, omissions, substitutions, and other modifications can be made without departing from the spirit of the present invention. The invention is not limited by the foregoing description, but only by the scope of the appended claims.

100: advertising intermediary system 101, 102, 103: user terminal
200: Ad mediation server
210: communication unit 220: advertising management unit
230: access screen management unit 240: event management unit
250: member management unit 260: point management unit
270:

Claims (11)

In the advertising intermediary server to communicate with at least one user terminal through a network,
An advertisement manager configured to provide an advertisement list including at least one advertisement to the user terminal according to a request of the user terminal, and to receive which advertisement is selected from the advertisement list from the user terminal;
A connection screen management unit configured to transmit the selected advertisement to the user terminal, and display the transmitted advertisement on a connection screen of the user terminal; And
And a point manager configured to accumulate points corresponding to the selected advertisement in an account corresponding to the user terminal. The method of claim 1,
And an event management unit configured to perform an event for transmitting and receiving a short message from the user terminal to another user terminal. The method of claim 1,
Wherein the advertisement management unit includes an advertisement production tool configured to provide an advertisement production tool to the user terminal,
The advertisement production tool displays at least one advertisement sample, creates an advertisement according to an advertisement sample selected from the at least one advertisement sample, and sends the produced advertisement to the advertisement list when requested to distribute the produced advertisement. An ad mediation server, configured to add. The method of claim 1,
The access screen management unit may include a password setting unit configured to provide an interface for setting a password to the user terminal; And
And a password authentication unit configured to determine whether the received password matches a password previously set in the password setting unit when receiving a password from the user terminal. The method of claim 4, wherein
The password setting unit is further configured to generate a boundary surrounding the grid so that at least one grid can be generated on the access screen, and to set the password as a combination of at least one grid among the generated grids. Mediation Server. The method of claim 5, wherein
The password setting unit is further configured to make the generated boundary transparent. The method of claim 4, wherein
And the password setting unit is further configured to set the password as a combination of more than a predetermined number of Hangul consonants. The method of claim 7, wherein
The access screen management unit is further configured to perform an operation according to the received combination when receiving a combination of less than the predetermined number of Hangul consonants,
The operation according to the received combination includes an operation of executing a predetermined web page. The method of claim 8,
The operation according to the received combination further comprises the operation of executing a predetermined application, advertising mediation server. The method of claim 1,
Further comprising a member management unit configured to manage the user terminal as a member,
The member management unit is further configured to set an identifier for the user terminal as a combination of numbers. In an advertisement mediation method performed by an advertisement mediation server communicating with at least one user terminal through a network,
Providing an advertisement list including at least one advertisement to the user terminal at the request of the user terminal;
Receiving which advertisement is selected from the advertisement list from the user terminal;
Transmitting the selected advertisement to the user terminal, and causing the transmitted advertisement to be displayed on an access screen of the user terminal; And
And accumulating points corresponding to the selected advertisement in an account corresponding to the user terminal.

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