KR20030067143A - A method for displaying an advertisement in mobile communication device and the mobile communication device therefor - Google Patents

Abstract

PURPOSE: A method for displaying an advertisement in a mobile communication terminal is provided to actively select an advertisement receiving method, and to divide received advertisements in a predetermined screen mode to systematically display the divided advertisements, thereby increasing advertising efficiency. CONSTITUTION: A user terminal registers personal information or cellular phone terminal information in an advertising server(S110). A user selects an advertisement receiving method through a provided menu(S120). The advertising server authenticates the user(S130), and transmits cellular phone advertisements to the user terminal according to the selected advertisement receiving method(S140). The user terminal receives the advertisements(S150). The advertising server generates points for the user, and records the points(S160). The user terminal stores the received advertisements(S170). The user terminal periodically exposes the stored advertisements on a screen according to a predetermined method(S180).

Description

A method for displaying an advertisement in mobile communication device and the mobile communication device therefor}

The present invention relates to a method for displaying an advertisement on a mobile communication terminal, a mobile communication terminal for displaying an advertisement on a display unit, and a recording medium thereof.

Due to the rapid development and generalization of communication networks such as the Internet, advertisements that are processed into various multimedia through user computer terminals are provided through the communication network. Also, in recent years, with the widespread use of personal mobile communication terminals, a lot of methods for providing advertisements to such personal mobile communication terminals that a user carries anywhere anytime have been developed.

Korean Patent Laid-Open Publication No. 2001-026914 entitled "Advertising Display Method in Mobile Phone" discloses an advertisement display method in a mobile phone that can provide an advertising service using a text message service method of a mobile phone. . In the advertisement display method, in a communication system composed of a plurality of mobile phones and at least one base station, the advertisement message sent by the base station is received at a mobile phone configured to receive an advertisement message among the mobile phones, and whether the message is an advertisement message. If the message is an advertisement message, the advertisement message is displayed on the display unit of the mobile phone. By the advertisement display method as described above, the advertiser pays a certain amount of call charges to the mobile phone subscriber, so that the advertiser can see the advertising effect, and the mobile phone subscriber can be exempted from a certain amount of charge only by having the mobile phone without any special effort.

However, the advertisement display method in the existing mobile phone, including the advertisement display method in the mobile phone disclosed in the Korean Patent Publication (Publication No. 2001-026914), the user can not actively select the advertisement receiving method in the user terminal, Even when the advertisement is received, the received advertisement is displayed on the terminal screen as it is, and there is no systematic method for storing the received advertisement and displaying the advertisement in a predetermined screen mode provided to the terminal.

The present invention solves the above problems, the user can actively select the advertisement receiving method, and displays the advertisement in the mobile communication terminal to display the advertisement received from the advertising server in a predetermined screen mode of the terminal An object of the present invention is to provide a mobile communication terminal for displaying an advertisement on a display unit and a recording medium thereof.

1 is a flowchart illustrating a method of receiving and exposing an advertisement in a user terminal according to the present invention;

Figure 2 is a block diagram schematically showing the configuration of the user terminal and the configuration of the advertising server used in the mobile phone advertising method according to the present invention;

3 is a view illustrating an example of a user interface for selecting an advertisement receiving method in a user terminal according to the present invention;

4 is a flowchart illustrating a "receive now" method of an advertisement receiving method according to the present invention;

5 is a flowchart illustrating a "cyclic transmission by the advertisement server" method of the advertisement receiving method according to the present invention;

6 is a flowchart illustrating a "periodically receiving request" method of the advertisement receiving method according to the present invention;

7 is a view for explaining a method for exposing a received advertisement in a user terminal according to the present invention.

8 is a block diagram of an example of a mobile phone terminal to which an interactive function for giving an advertisement effect directly to an advertiser according to the present invention;

Explanation of symbols on the main parts of the drawings

200: user terminal 210: display unit

220: control unit 230: data storage unit

240: communication interface 250: ad server

260 control unit 270 data storage unit

280: communication interface 290: communication network

One feature of the present invention for solving the above problems is, in the method for displaying an advertisement on a mobile communication terminal, the predetermined advertisement reception by the user through a menu provided by the mobile communication terminal in the mobile communication terminal A first step of selecting a method; a second step of requesting advertisement data from the mobile communication terminal to an advertisement server according to the selected advertisement receiving method; and a third step of receiving advertisement data from the advertisement server in response to the request. And a fourth step of storing the received advertisement data in a data storage unit of the mobile communication terminal, and a predetermined screen mode in which a display unit of the mobile communication terminal provides a predetermined number of advertisement data stored in the data storage unit. It is to include a fifth step to output alternately to the.

Preferably, the predetermined screen mode includes at least one of an initial screen, a standby screen, an internet access screen, a call origination screen, a call reception screen, and an end screen.

Preferably, the predetermined advertisement receiving method includes at least one of a method of requesting an advertisement from an advertisement server once, a method of periodically receiving an advertisement from an advertisement server, and a method of periodically requesting an advertisement from the mobile communication terminal. It includes one.

Preferably, the method includes providing a predetermined button to a key input unit of the mobile communication terminal, and outputting advertisement data stored in the data storage unit to a predetermined screen mode provided by the display unit of the mobile communication terminal. And when the predetermined button is pressed by the user, connecting the mobile communication terminal to a website related to the output advertisement data.

Also, preferably, the fifth step uses a round robin method when periodically outputting the advertisement data to the predetermined screen mode.

Also, preferably, in the third step, a point generated in the advertisement server is used as a telephone charge of the mobile communication terminal as a reward for receiving advertisement data from the advertisement server.

According to another aspect of the present invention, there is provided a method of displaying an advertisement on a mobile communication terminal, the method comprising: requesting advertisement data from an advertisement server by a user's menu selection at the mobile communication terminal; Receiving advertisement data; storing the received advertisement data in a data storage unit of a mobile communication terminal; and providing a predetermined number of advertisement data stored in the data storage unit in a display unit of the mobile communication terminal. Periodically outputting to the screen mode.

According to another aspect of the present invention, there is provided a method of displaying an advertisement in a mobile communication terminal, the method comprising: requesting an advertisement server to periodically transmit advertisement data by a user's menu selection in the mobile communication terminal; Receiving an SMS message from the ad server at predetermined time intervals; analyzing whether a code indicating advertisement transmission is inserted into the received SMS message; and if the code is inserted as a result of the analysis, the advertisement is advertised to the ad server. Requesting data, receiving advertisement data from the advertisement server in response to the request, storing the received advertisement data in a data storage unit of a mobile communication terminal, and storing the received advertisement data in the data storage unit. A predetermined screen provided by the display unit of the mobile communication terminal of the number of advertisement data It comprises the step of periodically alternately outputted to the DE.

According to yet another aspect of the present invention, there is provided a method of displaying an advertisement in a mobile communication terminal, the method comprising: setting a request for receiving advertisement data periodically from the mobile communication terminal to an advertisement server by a user's menu selection; Periodically requesting advertisement data from the advertisement server, receiving advertisement data from the advertisement server in response to the request, and storing the received advertisement data in a data storage unit of the mobile communication terminal. And periodically outputting a predetermined number of advertisement data stored in the data storage unit to a predetermined screen mode provided by the display unit of the mobile communication terminal.

Preferably, in the step of setting the mobile communication terminal to request to receive advertisement data periodically, the period at which the reception request is made is determined using a hashing method.

In still another aspect of the present invention, a mobile communication terminal displaying an advertisement on a display unit includes: a communication interface unit for connecting the mobile communication terminal to an advertisement server for transmitting advertisement data through a communication network; A data storage unit for storing advertisement data, a display unit for displaying advertisement data stored in the data storage unit, and receiving advertisement data from the advertisement server through a communication network according to an advertisement receiving method selected by a user, thereby receiving the advertisement data. And a control unit which is stored in a data storage unit and periodically outputs the stored advertisement data to a predetermined screen mode provided by the display unit.

Preferably, the mobile communication terminal further includes a key input unit provided with a predetermined button, and the control unit displays the display unit when the predetermined button provided on the key input unit is pressed when advertisement data is displayed on the display unit. And controlling the mobile communication terminal to connect to the advertisement website related to the advertisement data through the communication network.

Another aspect of the invention relates to a computer readable recording medium having recorded thereon a program for executing the above-described method on a computer.

Hereinafter, with reference to the accompanying Figures 1 to 7 will be described in detail the present invention.

1 is a flowchart illustrating a method of receiving and exposing an advertisement in a user terminal according to the present invention.

First, the mobile phone user's personal information or mobile phone terminal information is registered in the ad server (S110). The personal information of the mobile phone user may include basic information of the user such as the user's name, gender, age, occupation, tastes of the user, such as hobbies and interests. It is used to send high advertising advertisements to individual users. Further, the mobile phone terminal information includes the number of the mobile terminal and the like. On the other hand, the process of registering the user personal information or mobile phone terminal information in the advertisement server can be made in the process of the user purchases a mobile terminal because the mobile phone advertising method according to the present invention can be used in a dedicated mobile phone for advertising.

Next, the user selects an advertisement receiving method through a menu provided to the mobile terminal (S120). For example, the menu provided to the mobile terminal may be provided by selecting a menu by providing a separate menu selection button on the keypad of the mobile terminal. In the following description, the menu by the user interface displayed on the display unit of the mobile terminal is selected. Explain.

3 illustrates an example of a user interface for selecting an advertisement receiving method in a user terminal according to the present invention. For example, the user may select one of three methods for receiving an advertisement displayed on the user interface 310. The “1. Receive Now” method is a method of receiving an advertisement from a current advertisement server by a user's request. , "2. Periodic transmission of the advertisement server" method is a method that allows the advertisement server to periodically transmit the advertisement to the mobile terminal to receive at the mobile terminal, "3. Periodic reception request" method is a user inside the mobile terminal; This is a method of periodically setting an advertisement server to request an advertisement. Each of these methods will be described in detail below with reference to FIGS. 4 to 6.

Next, when the user selects a predetermined advertisement receiving method from a menu provided on the portable terminal, the advertisement server authenticates the user (S130) and transmits a mobile phone advertisement to the user portable terminal according to the user selected advertisement receiving method (S140).

Then, the user portable terminal receives the transmitted advertisement (S150), and the ad server generates and records the point to the user as a reward for the user receiving the mobile advertisement (S160). That is, the number of times the advertisement is received by the mobile terminal is logged and left in the advertisement server. For example, when the user transmits the intention to use the point to the advertisement server, the network operator uses the accumulated points of the user. You will be able to reduce your phone charges through a partnership with. However, the method of using the points generated to the user in the present invention is beyond the scope of the present invention will not be described any more.

The user portable terminal stores a predetermined number of advertisements received from the advertisement server in the terminal (S170). Thereafter, the user terminal portable terminal periodically exposes the stored advertisement according to a predetermined method on a screen capable of displaying an advertisement on the display unit (S180).

Figure 2 schematically shows the configuration of the user terminal and the configuration of the advertising server used in the mobile phone advertising method according to the present invention.

In FIG. 2, the user portable terminal 200 and the advertisement server 250 are connected through a communication network 290 such as wireless Internet. The user portable terminal 200 receives and stores a mobile phone advertisement from the advertisement server 250 through the communication network 290 according to the advertisement receiving method selected by the user, and displays the stored advertisement on the display unit to expose the user. The advertisement server 250 transmits an advertisement to the user portable terminal 200 through the communication network 290 according to the advertisement receiving method selected by the user, and generates a point to the user as a reward for receiving the advertisement. Both the internal structure of the terminal and the internal structure of the advertisement server are basically computers having a communication interface with a control unit, a data storage unit.

The terminal 200 includes a display unit 210 for displaying a user interface and a mobile phone advertisement for allowing a user to select a menu, a controller 220 for controlling functions related to advertisement processing, and a data storage unit for storing data. 230, a communication interface 240 for connecting the terminal 200 to the advertisement server 250 through a communication network, and a key input unit 810 including a predetermined menu button.

The advertisement receiving method selection unit 221 included in the controller 220 controls the user to select an advertisement receiving method, and the SMS analyzing unit 222 determines whether a predetermined code is inserted into the received SMS message. If it is inserted, it confirms that the message for the advertisement transmission received from the ad server. The advertisement request unit 223 controls the request of the advertisement transmission to the ad server 250, and the advertisement receiving processor 224 stores the received advertisement in the data storage unit 230 when the advertisement is received from the ad server 250. To control). The advertisement insertion control unit 225 controls to display the advertisement stored in the data storage unit 230 on the display unit 210. The advertisement site connection unit 226 controls the automatic connection of the terminal 200 to a specific advertisement site in a predetermined case, which will be described in detail with reference to FIG. 8.

The data storage unit 230 includes mobile phone advertisement data 231 received from the advertisement server, and user interface data 232 for selecting a menu of the user.

The key input unit 810 is a general keypad including a numeric key and a predetermined menu selection button. However, the key input unit 810 includes an advertisement click button 811 in the present invention, which will be described below in detail with reference to FIG. 8.

The ad server 250 may include a control unit 260 for controlling functions related to advertisement processing, a data storage unit 270 for storing data, and a communication interface 280 for connecting to the terminal 200 through the communication network. Include.

The user register 261 included in the controller 260 controls to receive user personal information and store the user information data 271 in the data memory 270, and the user authentication unit 262 stores the user information. Using the data to control the user authentication, the SMS transmitter 263 controls the transmission of the SMS message to the terminal 200 in advance of the advertisement transmission. In addition, the point manager 264 controls the generation of points to the user as a reward for the user who received the advertisement and records the points, and the advertisement processor 265 transmits the advertisement to the user terminal 200. In order to transmit an advertisement suitable for the personal information, it analyzes the user personal information and controls the selection of the advertisement suitable for the user personal information.

The data storage unit 270 includes user information data 271 including basic information and taste information of a user, SMS message data 272 transmitted to a terminal for advertisement transmission, and advertisement data for transmission to a user terminal. 273 and point data 274 generated for the user as a reward for receiving the advertisement.

Now, the advertisement receiving method according to the present invention will be described with reference to FIGS. 4 to 6.

Figure 4 shows the "receive now" method of the advertisement receiving method according to the present invention.

First, when the advertisement receiving method selection unit 221 of the terminal 200 displays the user interface 310 for selecting the advertisement receiving method as shown in FIG. 1. When the "receive now" is selected (S410), the advertisement receiving method selection unit 221, the advertisement request unit 223 currently requests a request to receive the advertisement from the mobile terminal through the communication network 290 to the advertisement server. send.

Of course, at this time, user personal information or portable terminal information, that is, data such as a phone number may be transmitted together, so that the user authentication unit 262 of the advertisement server receiving the request first stores the user information data stored in the storage unit 270. User authentication is performed using the 271 (S420), and when the authentication is completed, the advertisement processing unit 265 uses the personal information or taste information of the user included in the user information data 271, and the advertisement suitable for the user. Is selected from the advertisement data 273 (S430), and the selected advertisement is transmitted to the user's portable terminal (S440). At this time, the advertisement may select an advertisement suitable for the user through advertisement classification by CRM (Customer Relationship Management) in order to increase the effect of the advertisement. That is, the effect of advertisement can be maximized by subdividing the types of advertisements based on personal information such as the age, occupation, location, income, hobby, etc. of users stored in the data storage unit at the time of user registration and sending advertisements that match the personal information. .

Then, the advertisement receiving processor 224 of the mobile terminal 200 receives an advertisement from the advertisement server (S450), and stores it in the data storage unit inside the terminal (S450).

5 shows a method of " periodically transmitted by an advertisement server " among advertisement receiving methods according to the present invention.

As shown in FIG. 4, first, when a user selects “2. Periodically transmits an advertisement server” from the menu (S510), the advertisement request unit 223 requests a request that the advertisement server periodically transmits an advertisement. Send to the ad server through the communication network (290).

The user registration unit 261 of the advertisement server receiving the request analyzes and classifies the basic information of the user into various groups (S520) (of course, such a user analysis may be performed through another function module). . That is, the load of the advertisement server may be reduced by selecting and distributing advertisement targets by time period. The distribution method divides a user group by a hashing key through a hashing method using a user's telephone number. And it is distributed by time zone to send the advertisement corresponding to each group. Next, the SMS sender 263 transmits an SMS message inserted with a predetermined code periodically to inform the mobile terminal that an advertisement is scheduled to be transmitted at predetermined time intervals (S530). The SMS analyzer 222 of the mobile terminal receiving the result analyzes whether the received SMS message is a general SMS message or an SMS message as a preliminary advertisement transmission, and determines whether a predetermined code is inserted into the message (S550). If it is determined that a code indicating advertisement transmission is included, the advertisement request unit 223 requests the advertisement server to receive an advertisement (S560).

When receiving the request, the user authentication unit 262 of the advertisement server authenticates the user (S570), and the advertisement processing unit 265 selects an advertisement suitable for the user and transmits the advertisement to the mobile terminal (S580). The advertisement receiving processor 225 of the terminal receives the advertisement and stores the advertisement in the data memory 230.

Figure 6 shows a "periodic reception request" method of the advertisement receiving method according to the present invention.

As shown in FIG. 4, first, when a user selects “3. periodic reception request” from the menu (S610), the advertisement request unit 223 sets up to periodically transmit an advertisement reception request to the advertisement server at regular intervals. (S620). As in the advertisement server, the portable terminal may send a request to receive an advertisement by accessing the advertisement server at a predetermined time by a predetermined hashing key.

When the advertisement request unit 232 periodically requests the advertisement server according to the set state (S630), the user authentication unit 262 of the received advertisement server authenticates the user (S640), and authenticates the user. When the advertisement processing unit 265 is completed, the advertisement processing unit 265 selects an advertisement suitable for the user from the advertisement data 273 of the data storage unit 270 and transmits the selected advertisement to the mobile terminal (S650). Then, the advertisement receiving processor 224 of the mobile terminal 200 receives the advertisement and stores it in the data memory 230.

As such, when an advertisement is stored in the data storage unit 230 of the mobile terminal 200 by selecting any one of the advertisement receiving methods illustrated in FIGS. 4 to 6, the advertisement is now exposed to the user.

The predetermined number of advertisements stored in data storage units such as NVROM, FlashROM, etc. of the mobile terminal may be displayed on the display unit 210 of the mobile terminal such as an initial screen, an idle screen, an internet connection screen, For example, the screen may be displayed in a round robin manner when a call is sent, a screen when a call is received, or an end screen. The round robin method means that advertisement data received first in a first-in first-out manner is sequentially displayed on the screen.

If the display screen of the terminal is M in total, and the advertisement data received from the terminal is N, the i-th advertisement data of the N advertisements is inserted into the i-Mod (M) th screen.

For example, as shown in FIG. 7, the screen on which the advertisement can be displayed is the initial screen 211, the standby screen 212, and three Internet connection screens 213, and six advertisement data are stored in the data storage unit. In this case, the advertisement data 1 is inserted into the initial screen 211, the advertisement data 2 is inserted into the standby screen 212, and the advertisement data 3 is inserted into the internet access screen 213. The advertisement data 4 is inserted into the initial screen 211 because 4 Mod 3 = 1. The advertisement data 4 may be inserted into the initial screen after a predetermined time.

Now, referring to FIG. 8, a method of providing an interactive function to directly give an advertisement effect to an advertiser of an advertisement exposed to a mobile phone terminal will be described.

Means for providing such interactive functions are the advertisement click button 811 provided in the key input unit 810 of the mobile terminal 200 and the advertisement site connection unit 226 of the controller 220. When the advertisement is displayed on the display unit 21 of the portable terminal, the user presses the advertisement click button 811 provided on the key input unit 810 of the terminal to directly access the advertisement site currently displayed on the display unit. The connection unit 226 receives the signal that the advertisement click button is pressed and accesses the advertisement site 820 of the advertisement currently displayed on the display unit 210 through the communication network 290, and displays the screen provided by the advertisement site. Control to display. For example, when an advertisement for a newly released refrigerator is displayed on the display unit 210, when a user presses an advertisement click button, an advertisement site connection unit 226 accesses the refrigerator advertisement site to add a detailed description of the refrigerator. The screen may be displayed on the display unit 210 of the portable terminal. In this way, the advertiser can obtain a direct advertising effect by easily connecting the user to the wireless Internet page.

In addition, the method of displaying an advertisement on the portable terminal as described above can be implemented as computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and may also be implemented in the form of a carrier wave (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

According to the present invention as described above, the user can actively select an advertisement receiving method provided to the mobile phone, and can display the advertisement received from the advertisement server in a predetermined screen mode of the mobile communication terminal in a systematic manner.

In addition, the user can receive advertising information according to their interests or tastes, and in addition to earning points in exchange for receiving such advertising can be used as a mobile phone charges, advertisers who provide mobile phone advertising to the appropriate customers To increase the effectiveness of your advertising.

Claims (15)

In a method for displaying an advertisement on a mobile communication terminal, A first step of selecting a predetermined advertisement receiving method by a user through a menu provided by the mobile communication terminal in the mobile communication terminal; A second step of requesting advertisement data from the mobile communication terminal to an advertisement server according to the selected advertisement receiving method; Receiving advertisement data from the advertisement server in response to the request; A fourth step of storing the received advertisement data in a data storage unit of the mobile communication terminal; And a fifth step of periodically outputting a predetermined number of advertisement data stored in the data storage unit to a predetermined screen mode provided by the display unit of the mobile communication terminal. The method of claim 1, The predetermined screen mode includes at least one of an initial screen, a standby screen, an internet connection screen, a call origination screen, a call reception screen, and an end screen. The method of claim 1, The predetermined advertisement receiving method includes at least one of a method of requesting an advertisement from an advertisement server once, a method of periodically receiving an advertisement from an advertisement server, and a method of periodically requesting an advertisement from the mobile communication terminal. How to display. The method of claim 1, Providing a predetermined button to a key input unit of the mobile communication terminal; When the advertisement data stored in the data storage unit is output in a predetermined screen mode provided by the display unit of the mobile communication terminal, when the predetermined button is pressed by the user, the advertisement is moved to a website related to the output advertisement data. Advertising display method further comprising the step of connecting the communication terminal. The method of claim 1, And wherein the fifth step uses a round robin method to periodically output the advertisement data to the predetermined screen mode. The method of claim 1, In the third step, And a point generated by the advertisement server as a reward for receiving advertisement data from the advertisement server as a telephone fee of the mobile communication terminal. In a method for displaying an advertisement on a mobile communication terminal, Requesting advertisement data from the mobile communication terminal to an advertisement server by a user's menu selection; Receiving advertisement data from the ad server in response to the request; Storing the received advertisement data in a data storage unit of a mobile communication terminal; And periodically outputting a predetermined number of advertisement data stored in the data storage unit in a predetermined screen mode provided by the display unit of the mobile communication terminal. In a method for displaying an advertisement on a mobile communication terminal, Requesting an advertisement server to periodically transmit advertisement data by a user's menu selection in the mobile communication terminal; Receiving an SMS message for a predetermined time period from the ad server in response to the request; Analyzing whether a code indicating advertisement transmission is inserted into the received SMS message; Requesting advertisement data from the ad server if the code is inserted as a result of the analysis; Receiving advertisement data from the ad server in response to the request; Storing the received advertisement data in a data storage unit of a mobile communication terminal; And periodically outputting a predetermined number of advertisement data stored in the data storage unit in a predetermined screen mode provided by the display unit of the mobile communication terminal. In a method for displaying an advertisement on a mobile communication terminal, Setting a request for receiving advertisement data periodically from the mobile communication terminal to an advertisement server by a user's menu selection; Periodically requesting advertisement data from the advertisement server according to the setting; Receiving advertisement data from the ad server in response to the request; Storing the received advertisement data in a data storage unit of the mobile communication terminal; And periodically outputting a predetermined number of advertisement data stored in the data storage unit in a predetermined screen mode provided by the display unit of the mobile communication terminal. The method of claim 9, And in the setting of periodically requesting to receive advertisement data in the mobile communication terminal, the period at which the request for receiving is made is determined using a hashing method. The method according to any one of claims 7 to 9, The predetermined screen mode includes at least one of an initial screen, a standby screen, an internet connection screen, a call origination screen, a call reception screen, and an end screen. The method according to any one of claims 7 to 9, Providing a predetermined button to a key input unit of the mobile communication terminal; When the advertisement data stored in the data storage unit is output in a predetermined screen mode provided by the display unit of the mobile communication terminal, when the predetermined button is pressed by the user, the advertisement is moved to a website related to the output advertisement data. Advertising display method further comprising the step of connecting the communication terminal. In the mobile communication terminal for displaying an advertisement on the display unit, A communication interface for connecting the mobile communication terminal to an advertisement server for transmitting advertisement data through a communication network; A data storage unit for storing advertisement data received through the communication network; A display unit which displays advertisement data stored in the data storage unit; Receive advertisement data from the advertisement server through a communication network according to the advertisement receiving method selected by the user, store the advertisement data in the data storage unit, and periodically store the stored advertisement data in a predetermined screen mode provided by the display unit. Mobile communication terminal comprising a control unit for output alternately. The method of claim 13, Further comprising a key input unit provided with a predetermined button, The control unit is further configured to connect the mobile communication terminal to the advertisement website related to the advertisement data displayed on the display unit via a communication network when the predetermined button provided on the key input unit is pressed when the advertisement data is displayed on the display unit. Controlling mobile communication terminal. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 1 to 12 on a computer.