JP2003308035A - Interactive advertising apparatus, and program therefor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily realize an interactive TV commercial by combining TV sets and mobile telephones spread at present and to distribute the loads of a network and a server in such a case. <P>SOLUTION: The interactive advertising apparatus is provided with an interactive advertising part 15 for transmitting a message prompting an answer to a prepared question to a specific viewer synchronously with a TV advertisement provided by an advertiser and receiving the answer as a reply message and a result reference part 16 for summing up answers and permitting reference from an information terminal of the advertiser with respect to the summed result. Besides, by adding a parameter generated by the reply message at a specific time into a message transmitted in advance or by discarding the reply message at random, traffic concentration is avoided. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an interactive advertisement apparatus and a program thereof for realizing an interactive advertisement by using an advertisement broadcast on TV and an instant message of a mobile terminal.

[0002]

2. Description of the Related Art Conventional TV commercials (advertisements) have only been for unilaterally transmitting messages.
An interactive TV designed to overcome this limitation uses the TV screen itself as its display device, and thus changes the original TV broadcast screen. Also, for this display, it was necessary to create an application program in a special script language. Furthermore, it is necessary to newly purchase a set dedicated to the interactive TV, which takes a long time to spread.

[0003]

As described above, when an attempt is made to broadcast an advertisement using a conventional interactive TV, the programmer needs to create an application program in a special script language, which is a language that is not normally used. Therefore, there is a problem that the burden is heavy and a part of the TV screen is occupied when displaying the advertisement.

The present invention has been made in view of the above circumstances, and a combination of a TV set and a mobile phone, which is currently popular, is transmitted by transmitting an instant message in synchronism with an advertisement broadcast on TV to prompt a reply. , An interactive advertising device that can easily realize interactive TV commercials and can obtain more precise viewer information as compared with advertisements on interactive TV,
And to provide the program. In addition, in order to avoid concentration of replies from mobile phones, by adding a parameter that causes a reply message at a specific time in the message sent in advance,
Alternatively, another object of the present invention is to provide an interactive advertising device and a program thereof, in which the concentration of traffic is avoided by randomly discarding reply messages and the load on the server is reduced.

[0005]

In order to solve the above-mentioned problems, the present invention is an interactive advertising device in which a portable terminal of a viewer and an information terminal of an advertiser are connected via a communication network, An interactive advertisement processing means for transmitting a message prompting an answer to a question prepared in advance to a specific viewer in synchronization with a TV advertisement provided by the advertiser, and receiving the answer as a reply message; and collecting the answers. And a result reference processing unit for permitting browsing of the totalized result from the information terminal of the advertiser.

According to the present invention, the interactive advertisement processing means transmits a message for prompting an answer to a question prepared in advance to a specific viewer in synchronization with the TV advertisement provided by the advertiser, and returns the answer as a reply message. An interactive advertisement device that can easily realize an interactive TV commercial by receiving the information as an advertisement and permitting the advertiser to browse it, and can obtain more detailed viewer information compared to an advertisement on an interactive TV is provided. can do. The “message” here means an instant message, and here, the message is transmitted and received using the form flow function of the instant message. "Form Flow"
This is a mechanism in which a question and an answer to the question are prepared in advance in a message and transmitted to the user, and the user returns the answer by simply selecting from the prepared answers.

Further, in the present invention, the interactive advertisement processing means receives a processing request transmitted through the information terminal of the advertiser at regular intervals, and selects a viewer selection condition from advertisement scenarios registered in advance. Is searched, and the message is transmitted to the viewer identified by referring to the presence of the viewer.

According to the present invention, the interactive advertisement processing means searches the pre-registered advertisement scenario for a message to be transmitted which meets the viewer selection condition, and is identified by referring to the presence of the viewer. By sending a message to viewers, we can provide new media with viewer participation, and at the same time, we can inform the advertiser of feedback from viewers, so that we can know the effectiveness of advertising. Can be reflected in advertising or sales strategy.

Further, in the present invention, the interactive advertisement processing means adds a parameter for generating the reply message at a specific time when transmitting a message prompting an answer to the prepared question to a specific viewer. And then send.

According to the present invention, when the interactive advertisement processing means transmits a message prompting an answer to a question prepared in advance to a specific viewer, the interactive advertisement processing means adds a parameter for generating a reply message at a specific time and transmits the message. By distributing the time designation, it is possible to distribute the network load and server load due to the reply concentration.

Further, in the present invention, the interactive advertisement processing means randomly discards the reply message.

According to the present invention, the interactive advertisement processing means randomly discards the reply message to pretend that the client has answered the message according to the probability set in advance, for example, according to the probability. Therefore, it is possible to distribute the network load and server load due to the concentration of replies.

In order to solve the above-mentioned problems, the present invention provides
The viewer's mobile terminal and the advertiser's information terminal are interactive advertisement programs used in an interactive advertisement device connected through a communication network, and are prepared in advance in synchronization with the TV advertisement provided by the advertiser. Sending a message prompting an answer to the specified question to a specific viewer, receiving the answer as a reply message, summing up the answers, and permitting the result of the summation to be viewed from the advertiser's information terminal. And a step of causing a computer to execute the steps.

According to the present invention, by causing the computer to execute the above-described interactive advertisement program, a message to be transmitted that matches the viewer selection condition is searched from the advertisement scenarios registered in advance, and the presence of the viewer is searched. By sending a message to the viewers identified by referring to, it is possible to provide new media that allows viewers to participate, and at the same time, it is possible to inform the advertiser of feedback from the viewers and thus the advertising effect. You will be able to learn about it, and it will be possible to reflect it in the next advertisement creation or sales strategy.

[0015]

DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a diagram cited for explaining a communication infrastructure to which an interactive advertising device of the present invention is connected. In FIG. 1, reference numeral 1 is a server in which the interactive advertising device of the present invention is installed, and a mobile terminal 1 carried by a service user and an information terminal 5 used by an advertiser (broadcasting station) are communication networks. 3 and 4 are connected. Hereinafter, this server 1 will be described as an interactive advertising device 1. Note that the communication networks 3, 4
May be an IP (Internet Protocol) network such as a mobile phone network, a public line network, a leased line, or the Internet. In addition, the broadcasting station broadcasts TV to the home TV receiver 7 through the antenna and the broadcasting network 6. Here, the broadcasting network 6 may use any of terrestrial waves, satellites, public lines, leased lines, cable TV, the Internet, and the like. Although the mobile terminal 2 carried by the service user is a mobile phone here, a PDA (Personal Digital A) connected to the home LAN is used.
sistants) or the like.

FIG. 2 is a block diagram showing the internal configuration of the interactive advertising device 1 of the present invention with the functions developed. The interactive advertisement apparatus 1 of the present invention includes a communication control unit 11, a user information registration / change processing unit 12, an advertisement scenario change processing unit 13, an event starting unit 14, an interactive advertisement processing unit 15, and a result reference process. Part 16
And user information DB 17 and advertisement scenario information DB 18
And the advertisement scenario result DB 19 (DB is an abbreviation for database).

The communication control unit 11 is connected to the communication network 3,
4 is the part that is responsible for the interface with the
A network is used. In this case, the communication control unit 11 has a TCP / IP (Transport Control).
l Protocol / Internet Proto
col) is implemented. User information registration / change processing unit 1
2 has a function of receiving a user information processing request from the mobile terminal 2 and updating the user information DB, and the advertisement scenario change processing unit 13 receives a scenario information processing request sentence from the information terminal 5 and outputs an advertisement scenario. It has a function of updating the information DB 18. Figure 4 shows the registration and change procedures, respectively.
(D), shown in a flow chart in FIG. 4 (a),
Details will be described later.

The event starting unit 14 has a function of generating an event for fetching a processing request request at regular intervals, and a process received via the user information registration / change processing unit 12 and the advertisement scenario change processing unit 13. It has a function of fetching a request request and transferring it to the interactive advertisement processing unit 15. The interactive advertisement processing unit 15 has a function of transmitting a message prompting an answer to a question prepared in advance to a specific viewer in synchronization with the TV advertisement provided by the advertiser, and receiving the answer as a reply message. Further, the result reference unit 16 has a function of totaling the answers and permitting the browsing of the totalized results from the information terminal 5 of the advertiser.

The interactive advertisement processing section 15
Receives a processing request transmitted via the information terminal 5 at regular intervals, searches for a message to be transmitted that matches the viewer selection condition from among the advertisement scenarios registered in advance, and refers to the presence of the viewer. And send the message to the identified viewers. Also, in order to reduce the server load due to the concentration of replies, when sending a message to a specific viewer that prompts an answer to a prepared question,
It also has a function of adding a parameter for generating the reply message at a specific time and transmitting it, or a function of randomly discarding the reply message.

User information DB 17, advertisement scenario information D
B18 and the data field structure of the advertisement scenario result DB 19 are shown in FIGS. 3 (a), 3 (b) and 3 (c), respectively. As shown in FIG. 3A, the user information DB 17 includes user information ID, name, current address, sex, age, during service use, absence of user presence information, and permission / non-permission of interactive advertisement. It consists of data fields such as information to be shown and points.

The advertisement scenario information DB 18 is shown in FIG.
As shown in (b), the scenario ID, the service provider ID such as the sponsor name, “2002/1/15, 15:
00- "and other broadcasting schedules," Kanto area, 15-2
0 year old, male etc. ”provision category, presence of points, scenario script (questions and answers prepared in advance,
For example, Q: What is the image displayed in the advertisement? A: A
1. Monkey, A2. Cheetah, A3. Mongoose) and other data fields. The advertisement scenario result DB 19 is
As shown in FIG. 3C, the scenario ID, the date and time when the scenario was broadcast, the number of senders, which is the number of advertisements actually transmitted according to the scenario conditions, the number of replies from users, the winners, and other data. Composed of fields.

FIGS. 4 to 7 are flowcharts quoted to explain the operation of the embodiment of the present invention shown in FIGS. 1 to 3. User information registration / change processing (FIG. 4) and advertisement scenario change processing. (FIG. 5), interactive advertisement processing (FIG. 6), and result reference processing (FIG. 7) are shown. Figure 4-
FIG. 7 specifically shows the processing procedure of the interactive advertisement program according to the present invention. Below, FIG.
~ The operation of the embodiment of the present invention shown in Figs. 1 to 3 will be described in detail with reference to the flowchart shown in Fig. 7.

The present invention realizes an interactive advertisement by using an advertisement broadcast on TV and an instant message of a mobile phone. Here, a well-known instant message will be briefly described. Instant messaging is a new form of communication tool, such as an intermediate between chat and email, and AOL instant messenger, Yahoo! Messengers and the like are widely used, and major ISPs (Information)
application service provider) and software vendors.

This instant message has a presence service function, and when a member registered in the contact list connects to this instant message service, a mechanism for notifying the other party's status by a sound, dialog or icon on the screen is built-in. ing. That is, not only the state of being connected to the Internet, but also "I am away from my seat", "I am too busy to hold my hand",
It is possible to notify the other party of his / her own presence such as “without disturbing” and to obtain effective contact (phone or email) by knowing the member's status. The present invention also uses the "form flow" functionality found in this instant message. Form flow is a mechanism that prepares a question and the answer to the question in advance in the message, and the client that is sent returns the answer by simply selecting from the prepared answers, and the input device is small. This function is suitable for mobile phones that are difficult to use. In this case, it is necessary to prepare in advance as a scenario script shown in the advertisement scenario information DB 18 of FIG.

The interactive advertisement apparatus of the present invention utilizes each of the functions of the instant message described above and starts from the process of adding, changing and deleting a scenario by the advertiser (FIG. 4), and then provides the interactive advertisement and collects the answers (FIG. 5). ), The result reference by the advertiser (FIG. 6), user information registration, and change processing (FIG. 7) are sequentially performed. Hereinafter, each operation will be described with reference to the flowchart.

In FIG. 4, the advertisement scenario information registration / change processing unit 13 first starts from the information terminal 5 to the communication control unit 11.
The scenario information processing request request is received via (S4
1). As a result, the advertisement scenario information registration / change processing unit 13 transmits information to be registered or changed to the advertisement scenario information DB 18 to the information terminal 5 via the communication control unit 11 (S42), and similarly, communication is performed. Necessary information is received from the information terminal 5 via the control unit 11 (S4
3). After receiving the necessary information, the scenario information registration / change processing unit 12 checks whether the service provider ID has already been registered, and if it has already been registered, another I
The use of D is instructed (S46) and the processes of S401 and subsequent steps are repeated. If registration has not been made yet, the advertisement scenario information DB 18 is updated based on the received content (S45).

In FIG. 5, the interactive advertisement processing unit 15 first uses, for example, 1 by the event processing unit 14.
Processing request requests are received at regular intervals based on the events issued at 5-second intervals (S51). Here, the scenario in which the current time is designated is searched from the advertisement scenario information DB 18, and the user condition, the presence / absence of points, and the message to be sent to the user are acquired from the corresponding scenario (S5).
2). Then, the user information DB 17 is searched for a user ID that matches the user condition and processing is performed (S53).

The process referred to here is that the identified user first checks whether or not the interactive advertisement is permitted by referring to a predetermined data field of the user information DB 17 (S531), and further. The presence of the user is checked (S532). If the specified user permits the interactive advertisement and the specified user is using the service, the message prepared in the scenario is transmitted to the specified user (S533). . Then, it waits until an answer arrives from the user or until the time limit scheduled in the scenario has passed (S534), and it is checked whether or not the answer is correct (S535). In addition, when it is determined to be no in each of S531 and S532, S533 and S534.
The processing in step S535 is skipped and the processing in step S535 described above is executed.

If the answer from the user is correct, the answer from the user is added to the advertisement scenario result DB 19 (S536). Also, depending on the scenario, a random number or the like may be used to set the winner flag or the like (not shown) to O.
Winning management is also performed by N. And
Points are added to the user information DB 17. The above operation is performed for each user ID stored in the user information DB 17. If an incorrect answer is obtained in the process of S535, the process is skipped to the process of S538, and similarly, S is performed for each user ID.
The processes after 531 are repeated. The above operation is repeated for all the scenarios prepared by the advertiser (S5
4), the interactive advertisement process ends.

In FIG. 6, the result reference processing unit 16 first receives a scenario result reference processing request from the information terminal 5 via the communication control unit 11 (S61). As a result, the result reference processing unit 16 causes the advertisement scenario result DB 19
The corresponding result information is searched from (S62), and the information terminal 5
Then, the scenario result information is transmitted via the communication control unit 11 (S63).

In FIG. 7, the user information registration / change processing unit 12 first receives a scenario information processing request request from the mobile terminal 2 via the communication control unit 11 (S71). As a result, the user information registration / change processing unit 12 sends the user information D to the mobile terminal 2 via the communication control unit 11.
Information to be registered or changed is transmitted to B16 (S7
2) Receive necessary information from the mobile terminal 2 via the communication control unit 11 (S73). After receiving the necessary information, the user information registration / change processing unit 12 checks whether the user ID has already been registered, and if it has already been registered, instructs the use of another ID (S76). Then, the processing after S71 is repeated, and if the registration is not made yet,
The user information DB 16 is updated based on the received content (S75).

In order to realize the above-mentioned interactive advertisement, it is necessary to consider the load distribution of the server in which the interactive advertisement apparatus of the present invention is mounted. That is, since the broadcast time of each broadcast station is almost the same, the network traffic for receiving the reply is extremely concentrated. In order to avoid this, even if there is a reply from the user, the transmission from the mobile terminal 2 to the server (interactive advertising device) is made to wait until the time instructed by the server in advance, or the server discards it. A mechanism is needed.

Two examples of the mechanism for distributing the traffic to the server are shown as sequence charts in FIGS. 8 and 9, respectively. All are shown in comparison with the conventional example for easy understanding. (A) is a conventional example,
(B) is an embodiment of the present invention, and in each case, the event starting unit 14, the advertisement scenario information DB 18, the user information DB
17, interactive advertisement processing unit 15, mobile terminal A,
The operational relationship between B and C (2) is shown.

In FIG. 8, in a step (S53) of sending an advertisement message prepared in advance to the specified user shown in the flow chart of FIG. 5, the user of the portable terminal 2 receives the specified time. There is shown a mechanism for adding a parameter that causes the message to distribute the server load to be sent to a large number of people at the same time. That is, in the conventional example shown in FIG. 8 (a), the messages transmitted to the advertisement content broadcast at "1:45" are concentrated in message transmission according to the number of users.
According to the embodiment of the present invention shown in FIG. 2, the message for the advertisement content telecast at “1:45” is displayed on the mobile terminals A, B, C.
It is delivered to each of (20) while staggering the time, and for this reason, the network load or the server load is distributed by distributing the simultaneous message transmission.

FIG. 9 shows a step (S53) of sending an advertisement message prepared in advance to the specified user shown in the flow chart of FIG.
When replying from, the mobile terminal 2 judges the probability for receiving a reply set in advance in the message, and a function not to actually reply even if the user is shown to send the reply is added. . That is, in the example shown in FIG. 9A, when the number of users is large in the portion surrounded by the ellipse, the answers are concentrated (all mobile terminals A, B, and C reply).
In (b), according to the probability set in advance in the message to be sent, only the mobile terminal A that actually hits with the specified probability can be actually transmitted, and the other mobile terminals B and C that have deviated with the specified probability. Appears to the user as sent, but is not actually sent.

As described above, according to the present invention, an instant route message is transmitted in synchronism with an advertisement broadcast on TV to prompt a reply, so that an interactive combination of the currently popular TV set and mobile phone can be realized. Easy to realize TV commercial and interactive T
It is realized to obtain more precise viewer information as compared with the advertisement by V. Further, in order to avoid concentration of replies from the mobile terminal 2, by adding a parameter that causes a reply message at a specific time to a message to be transmitted in advance, or by randomly discarding the reply message. , It avoids the concentration of traffic and reduces the load on the server.

As described above, according to the present invention, a "secret word" character string or the like is momentarily displayed on the screen of the TV advertisement,
In synchronization with this, a problem (scenario) such as three choices is transmitted to the mobile terminal 2 by the form flow function of the instant message. Here, when the previous secret word is obtained as a reply, points are added. This is an incentive,
The user expects to react to the advertisement while spending time watching the advertisement. As a result, a company that provides a program and advertises can know "who saw the advertisement", though not necessarily the name of the person, and enables highly accurate audience rating survey. It can be said that this is a TV advertisement that realizes a function equivalent to click-through on the web.

In the embodiment of the present invention, only points for correct answers are given to the user as an incentive. However, as another application example, when a correct answer is given, the user can participate in a lottery, and if the lottery is won, a luxurious product is obtained. It is also possible to build a mechanism to receive it. In that case, it is conceivable to announce the winners at near the end of the advertisement or in a short time. For this purpose, the network and server will be overloaded if all the users make a reply for the application, so even if the users reply in advance for the application depending on the client,
As described above, it is necessary to consider that the communication is actually prohibited even if it is apparently permitted, and it is necessary that the lottery qualifying has already been completed. In addition, as a response to regular applications, registering in the center in advance allows applications by clicking a button on the mobile terminal 2 (several yen /
You can do it.

Note that each of the communication control unit 11, the user information registration / change processing unit 12, the advertisement scenario change processing unit 13, the event starting unit 14, the interactive advertisement processing unit 15, and the result reference processing unit 16 shown in FIG. By recording the programs for realizing the functions possessed by each in a computer-readable recording medium, causing the computer to read the programs recorded in the recording medium, and the computer sequentially reading and executing the programs. The interactive advertising device of the present invention is constructed. Also, the computer system referred to here is
It includes OS and hardware such as peripheral devices.

The "computer system" is WW.
If the W system is used, the homepage providing environment (or display environment) is also included. The "computer-readable recording medium" means a flexible disk, a magneto-optical disk, a ROM, a CD-
A portable medium such as a ROM or a storage device such as a hard disk built in a computer system. Further, the "computer-readable recording medium" means a volatile memory (R) inside a computer system that serves as a server or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line.
(AM), which holds the program for a certain period of time.

Further, the program may be transmitted from a computer system that stores the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the "transmission medium" for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the program may be a program for realizing some of the functions described above. further,
It may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.

Although the embodiment of the present invention has been described in detail above with reference to the drawings, the specific structure is not limited to this embodiment, and a design etc. within the scope not departing from the gist of the present invention are also possible. included.

[0043]

As described above, according to the present invention, the TV
New interactive media for viewers by realizing interactive advertisements using aired advertisements and instant messages on mobile terminals and introducing interactive TV advertisements that can aggregate feedback from viewers. At the same time, it is possible to provide feedback information from viewers to companies that are advertisers, and information such as the number of people who actually saw the advertisement is unilaterally advertised currently. It can be obtained more precisely than At present, there is basically nothing more than a viewership survey, and according to the present invention, it is possible to survey and analyze the expected effect of advertisement, etc., and depending on the information to be fed back, the sales strategy of the company, or It can also contribute to the next advertising strategy. Further, the network load or the server load is dispersed due to the concentration of replies from users, and the above-described interactive advertising device can sufficiently handle the existing resources.

[Brief description of drawings]

FIG. 1 is a diagram cited for explaining a communication infrastructure to which an interactive advertising device of the present invention is connected.

FIG. 2 is a block diagram showing the internal configuration of the interactive advertising device of the present invention by expanding its functions.

FIG. 3 is a diagram showing a data field structure of each of a user information DB, an advertisement scenario information DB, and a scenario result DB used by the interactive advertising device of the present invention.

FIG. 4 is a flowchart cited to explain the operation of the embodiment of the present invention shown in FIGS. 1 to 3.

5 is a flowchart cited to explain the operation of the embodiment of the present invention shown in FIGS. 1 to 3. FIG.

FIG. 6 is a flowchart cited to explain the operation of the embodiment of the present invention shown in FIGS. 1 to 3.

FIG. 7 is a flowchart cited to explain the operation of the embodiment of the present invention shown in FIGS. 1 to 3.

FIG. 8 is an operation sequence chart quoted for explaining the operation of the embodiment of the present invention, which is shown in comparison with a conventional example.

FIG. 9 is an operation sequence chart quoted for explaining the operation of the embodiment of the present invention, which is shown in comparison with a conventional example.

[Explanation of symbols]

1 ... Server (interactive advertising device), 2 ... Mobile terminal, 3 (4) ... Communication network, 5 ... Information terminal, 6 ... Broadcasting network, 7
... TV receiver, 11 ... Communication control unit, 12 ... User information registration / change processing unit, 13 ... Advertisement scenario change processing unit, 14
... event activation unit, 15 ... interactive advertisement processing unit, 16 ... result reference processing unit, 17 ... user information DB, 1
8 ... Advertisement scenario information DB, 19 ... Advertisement scenario result D
B

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Claims (5)

[Claims] 1. An interactive advertising device in which a viewer's mobile terminal and an advertiser's information terminal are connected via a communication network, and is prepared in advance in synchronization with a TV advertisement provided by the advertiser. An interactive advertisement processing means for transmitting a message urging an answer to a specific viewer to a specific viewer and receiving the answer as a reply message; and summing up the answers, and browsing the summarization result from the advertiser's information terminal. An interactive advertisement device comprising: a result reference processing unit for permitting. 2. The interactive advertisement processing means receives a processing request transmitted through the advertiser's information terminal at regular intervals, and transmits the advertisement request that matches a viewer selection condition from among pre-registered advertisement scenarios. The interactive advertising device according to claim 1, wherein the message to be searched is searched for, and the message is transmitted to a viewer identified by referring to the presence of the viewer. 3. The interactive advertisement processing means, when transmitting a message urging an answer to the question prepared in advance to a specific viewer, transmits the response message with a parameter added at the specific time. The interactive advertising device according to claim 1 or 2, characterized in that. 4. The interactive advertisement apparatus according to claim 1, wherein the interactive advertisement processing unit randomly discards the reply message. 5. A viewer's mobile terminal and an advertiser's information terminal are interactive advertisement programs used in an interactive advertisement device connected via a communication network, and a TV advertisement provided by the advertiser. A step of transmitting a message prompting an answer to a question prepared in synchronization to a specific viewer, and receiving the answer as a reply message, aggregating the answers, and regarding the aggregation result from the advertiser's information terminal An interactive advertising program that allows your computer to perform the steps that allow you to view.