KR101507740B1 - Outdoor advertising billboards, and how they interact - Google Patents

Abstract

A method of interacting with a user and an outdoor advertising LED display board capable of advertising by interaction with a user is disclosed.
The present invention provides a display device including a display unit for displaying advertisement images and character information; A database unit storing advertisement images and character information; An input unit installed on a display board and capable of receiving data from a user; An analyzing unit for extracting characteristics of input data transmitted from the input unit, and a search unit for searching for matching advertisements in the database based on the analyzed data from the analyzing unit, so that the user can actively search for information The user can search for an advertisement most suitable for the input information and display the advertisement on the outdoor advertisement device, thereby allowing the user to quickly view the advertisement desired by the user.

Description

Outdoor Advertising LED Display Board and Interaction Method {Outdoor advertising billboards, and how they interact}

The present invention relates to an LED outdoor advertising display board, and more particularly, to an outdoor advertising LED display board capable of advertising by interaction with a user and a method of interacting with the user.

Generally, a LED electronic signboard is a screen designed to display a graphic screen or a text in various specifications, shapes, and colors by collecting a large number of LEDs into a single case, thereby increasing visual attention. Therefore, Is used as a communication tool useful for forming a specific image or improving a new image by giving a visual stimulus continuously at a specific place outdoors for a certain period of time.

In recent years, the form of advertising has also changed in accordance with the development of communication and electronic technology. In recent years, large outdoor advertising devices such as LED display boards have been installed in buildings and plazas. These outdoor advertising devices are broadcasting news or advertisements to people who are traveling around, and they are becoming a useful means of advertising especially in areas where the floating population is high.

However, the outdoor advertising apparatus according to the prior art employs a method of repeatedly displaying advertisements of predetermined contents registered in accordance with a static program specified by an administrator of an outdoor advertisement apparatus. In addition, existing inventions related to outdoor advertising are concentrated on the development of the device itself such as the brightness and structure of the electric signboard rather than the advertisement method.

Accordingly, the conventional outdoor advertisement and method do not actively reflect the characteristic that the outdoor advertisement based on the electric signboard is seen only by people who are in a certain range. For example, users within a certain range are changing, depending on the visual or environmental context they are interested in sharing with others around them, and others who are still moving within that range, There is a disadvantage in that it is not possible to quickly cope with such changes by repeatedly displaying only predetermined advertisements.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an outdoor advertising LED display board and an interactive method capable of user interaction.

An outdoor advertisement LED display panel according to the present invention includes a display unit for displaying advertisement images and character information; A database unit storing advertisement images and character information; An input unit installed on a display board and capable of receiving data from a user; An analysis unit for extracting characteristics of input data transmitted from the input unit; A search unit for searching for matching advertisements in the database according to input data transmitted from the input unit, and a controller for controlling the display unit and editing video and character information to be displayed.

For example, the input unit may include a swipe LED panel including a plurality of LED cells arranged in a predetermined area and having a touch sensor. The input unit may include a camera unit for capturing an external image and a motion recognition sensor unit for recognizing a human motion. In addition, the input unit may include a smart communication unit installed on the electric sign board to enable communication with the user terminal.

Meanwhile, a method of interacting with an outdoor advertisement LED display panel according to the present invention includes receiving data related to an advertisement from an input unit and extracting features of the input data in an analyzing unit; Retrieving, from a database in which search information is constructed and index information about the characteristic of the plurality of advertisements, the advertisement most relevant to the characteristics of the input data; And displaying the retrieved advertisement through the display unit.

Meanwhile, the step of extracting characteristics of the input data from the analyzing unit by receiving data related to the advertisement from the input unit includes receiving a swipe signal through the swipe LED panel, Extracting a characteristic of the swipe signal by analyzing the swipe signal in the analysis unit, and transforming the extracted characteristic into keywordized data to extract characteristics of the input swipe signal.

In addition, the step of extracting characteristics of the input data from the analyzing unit by receiving the data related to the advertisement from the input unit includes the steps of: receiving the captured image taken by the user from the camera unit; The analyzing unit may include a step of dividing the photographed image into blocks, extracting features from the divided blocks, transforming the extracted features into keywordized data, and extracting characteristics of the photographed image.

In addition, the step of extracting the characteristics of the input data from the analyzing unit by receiving the data related to the advertisement from the input unit may include receiving the motion of the user from the motion recognition sensor unit and receiving the motion; Dividing the image according to the motion recognition into blocks, extracting features from the divided blocks, transforming the extracted features into keywordized data, and extracting features of the input motion.

In addition, the step of receiving the data related to the advertisement from the input unit and extracting the characteristics of the input data in the analyzing unit may be performed by a smart communication unit connected to the user's mobile communication terminal, Receiving data; If the input data is a keyword, analyzing the keyword to extract a characteristic; If the input data is an image or a moving image, the analyzing unit may divide an image or a moving image into blocks, extract features from the divided blocks, transform the extracted features into keyword data, and extract characteristics of the photographed image . Receiving basic information such as the age and sex of the smartphone user when receiving the basic information of the smartphone when the mobile communication terminal of the user and the smart communication unit are connected and starting communication; The method may further include receiving POI information such as a user's interest field and an area of interest previously stored by the user in the web server according to the basic information and searching for an advertisement related to the POI using the user's basic information and POI information have. In addition, when a plurality of users simultaneously access, they may collect all the basic information and POI information, analyze common points of interest, and search for related advertisements.

The displaying of the searched advertisement through the display unit may sequentially display a predefined number of the most relevant advertisements.

As described above, according to the embodiments of the present invention, a user can actively input information about an advertisement he or she wants to view, search for an advertisement most suitable to the input information, and display the advertisement on the outdoor advertisement device, The user can quickly view the desired advertisement, thereby enabling the user to interact with the outdoor advertisement device.

In addition, by utilizing the pre-inputted POI information of the user to display the advertisement suitable for the user, it is possible to obtain an efficient advertising effect by displaying the advertisement suitable for the user, and the user can view the required advertisement, There is an effect.

Also, when a plurality of users simultaneously access through a mobile communication terminal, the POIs are analyzed to find common interests, and an advertisement corresponding to the POIs is displayed, thereby increasing the advertisement effect when displaying advertisements to a plurality of users .

1 is a block diagram illustrating an internal configuration of an outdoor advertising LED display panel according to a first embodiment of the present invention.
2 shows an input unit of an outdoor advertising LED display panel according to a first embodiment of the present invention.
3 is a flowchart of an interactive method of an outdoor advertisement LED display panel according to a first embodiment of the present invention.
4 is a block diagram illustrating an internal configuration of an outdoor advertisement LED display panel according to a second embodiment of the present invention.
5 is a front view of an outdoor advertisement LED display panel according to a second embodiment of the present invention.
6 is a flowchart illustrating a method of interacting with a camera unit of an outdoor advertising LED display panel according to a second embodiment of the present invention.
7 is a flowchart illustrating a method of interacting with an outdoor advertising LED display panel according to a second embodiment of the present invention by a motion recognition sensor unit.
8 is a block diagram illustrating an internal configuration of an outdoor advertisement LED display panel according to a third embodiment of the present invention.
FIG. 9 is a flowchart illustrating a method of interacting with a smart communication unit of an outdoor advertisement LED display panel according to a second embodiment of the present invention.

The present invention is capable of various modifications and various forms, and specific embodiments are illustrated in the drawings and described in detail in the text. It should be understood, however, that the invention is not intended to be limited to the particular forms disclosed, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprising" or "having ", and the like, are intended to specify the presence of stated features, integers, steps, operations, elements, parts, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted as ideal or overly formal in meaning unless explicitly defined in the present application Do not.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

≪ Embodiment 1 >

FIG. 1 is a block diagram illustrating an internal configuration of an outdoor advertisement LED display panel according to a first embodiment of the present invention. FIG. 2 shows an input unit of an outdoor advertisement LED display panel according to a first embodiment of the present invention.

1 and 2, an outdoor advertisement LED display panel according to an exemplary embodiment of the present invention includes a display unit 110, a database unit 120, an input unit 130, an analysis unit 140, a search unit 150, And a control unit 160. [0029]

The user can input desired data through the input unit 130 disposed on the electric sign board. For example, the data may be keywords, images, and the like. The data received by the input unit 130 is analyzed by the analysis unit 140. For example, when image data is input, the input image can be analyzed and changed to a keyword corresponding to the input image. The analyzed data is transmitted to the search unit 150 and searches the database unit 120 for an advertisement related to the analyzed data. Then, the advertisement searched by the search unit 150 is displayed on the display unit 110 so that the user can watch the advertisement.

The input unit 130 may include a plurality of LED cells 131 disposed within a predetermined area and having a touch sensor. For example, a plurality of character input areas are displayed on the LED cell 131, and a plurality of vowels and consonants may be assigned to the character input area. Also, the input unit 130 may input the plurality of LED cells 131 using a swipe method. Further, a smart phone terminal, a mobile phone terminal, a wireless keypad, and the like may be further connected and used as a means for inputting the input unit 130.

The analysis unit 140 analyzes information input through the input unit 130 and extracts the characteristics of the input information. For example, when a keyword is input, the input keyword is analyzed to extract the feature. As another example, when the input data is an image or a photograph, the input image or the photograph may be divided into blocks, and the feature may be extracted from the divided blocks and transformed into keywordized data.

The search unit 150 searches for an advertisement related to the input data. For example, an advertisement related to data received from the input unit 130 can be searched from the database unit 120 in which various advertisements are stored. In another example, the search unit 150 searches an advertisement related to the received advertisement-related data from the web server of the portal site or the like through the Internet to the advertisement having high relevance to the advertisement-related data, An advertisement can be output. Meanwhile, the advertisement may be an advertisement stored in an advertisement database of an Internet portal site such as Google, Naver, etc., or may be an advertisement stored in a separate advertisement database.

The display unit 110 displays the advertisement searched by the search unit 150 and outputs the contents of the searched advertisement from the search unit 150 to the screen.

The control unit 160 controls the display unit 110 to display the search result through the search unit 150 on the display unit 110 and edit image and text information according to the search result.

Hereinafter, the operation of the outdoor advertising LED display panel according to the first embodiment of the present invention will be described in detail with reference to the drawings.

3 is a flowchart of an interactive method of an outdoor advertisement LED display panel according to a first embodiment of the present invention.

First, the outdoor advertising LED display board approaches the advertisement database. The advertisement stored in the advertisement database extracts various characteristics such as keywords and constructs index information about the feature.

Meanwhile, when data related to the advertisement is input from the user through the input unit 130 in operation S110, the feature of the data input by the analysis unit 140 is extracted in operation S120. Using the extracted data, the search unit 150 searches the index information in which the advertisement most relevant to the extracted feature is constructed (S130). The searched advertisement is displayed through the display unit 110 (S140). On the other hand, instead of displaying only ads that are most relevant to the extracted features, a predefined number of the most relevant ads may be displayed sequentially.

If the user desires to view an advertisement desired by the outdoor advertisement LED display panel through the above-described process, data related to the advertisement is input through the input unit 130 to actively display the desired advertisement on the display unit 110 .

≪ Embodiment 2 >

FIG. 4 is a block diagram illustrating an internal configuration of an outdoor advertisement LED display panel according to a second embodiment of the present invention, and FIG. 5 is a front view of an outdoor advertisement LED display panel according to a second embodiment of the present invention.

4 to 5, the outdoor advertisement LED display panel according to the second embodiment of the present invention may further include a camera unit 132 and a motion recognition sensor unit 133.

The outdoor advertisement LED display panel according to the present embodiment is substantially the same as the outdoor advertisement LED display panel according to the first embodiment except for the configuration in which the camera section 132 and the motion recognition sensor section 133 are added, The detailed description of other components except for the motion recognition sensor unit 132 and the motion recognition sensor unit 133 will be omitted, and the same constituent elements as those of the first embodiment will be denoted by the same reference numerals.

The camera unit 132 is disposed at the top of the outdoor advertising LED display panel to sense the user. The analysis unit 140 analyzes the user's sex, key, and the like by using the image photographed by the camera unit 132, and transmits the analysis result to the search unit 150. The search unit 150 searches the user's analysis Search for relevant ads based on the results. Thereafter, the advertisement searched by the search unit 150 is displayed on the display unit 110 so that the user can watch the advertisement.

In addition, the advertisement search can be performed differently according to the number of users recognized by the camera unit 132. For example, when three users are recognized in front of the outdoor advertisement LED display board and when six users are recognized, the advertisement search can be displayed differently. For example, when a large number of users are recognized, a large number of people can sympathize or display an advertisement having a high preference rate.

Meanwhile, the motion recognition sensor unit 133 is arranged together with the input unit 130 to recognize the motion of the user. The analysis unit 140 analyzes the motion of the user input from the motion recognition sensor unit 133 and transmits the motion recognition data to the search unit 150. The search unit 150 searches for an associated advertisement according to the motion recognition data of the user. Thereafter, the advertisement searched by the search unit 150 is displayed on the display unit 110 so that the user can watch the advertisement.

Hereinafter, the operation of the outdoor advertisement LED display panel according to the second embodiment of the present invention will be described in detail with reference to the drawings.

FIG. 6 is a flowchart illustrating a method of interacting with a camera unit of an outdoor advertising LED display panel according to a second embodiment of the present invention. FIG. 7 is a flowchart illustrating a method of interacting with an outdoor advertising LED display panel according to a second embodiment of the present invention. Lt; / RTI >

First, the outdoor advertising LED display board approaches the advertisement database. The advertisement stored in the advertisement database extracts various characteristics such as keywords and constructs index information about the feature.

Meanwhile, when the user picks up the captured image from the camera unit 132 and analyzes the captured image, the captured image is inputted (S200) and the feature of the image is extracted. In this case, the feature extraction is performed by dividing an image or a photograph into blocks, extracting features from the divided blocks, and transforming the extracted features into keywordized data (S210). Next, the most relevant advertisement is searched in the index information on which the most relevant advertisement is constructed (S220), and the searched advertisement is displayed through the display unit 110 (S230) .

On the other hand, instead of displaying only the advertisement most related to the extracted keywordized data, a predefined number of the most relevant advertisements may be sequentially displayed. For example, when a user is photographed through the camera unit 132, the user analyzes clothes or accessories worn by the user and displays advertisements related to clothing or accessories that best suit the user through the outdoor advertisement LED display board .

Meanwhile, when the user recognizes motion of the user from the motion recognition sensor unit 133 and analyzes the user's motion, the analyzed motion image is inputted (S201), and the feature of the image is extracted. In this case, the feature extraction is performed by dividing the image according to the motion recognition into blocks, extracting features from the divided blocks, and transforming the extracted features into keywordized data (S211). Next, the most relevant advertisement is searched in the index information on which the most relevant advertisement is constructed (S220), and the searched advertisement is displayed through the display unit 110 (S230) .

On the other hand, instead of displaying only the advertisement most related to the extracted keywordized data, a predefined number of the most relevant advertisements may be sequentially displayed. For example, when a user takes a motion that draws a heart shape, the user can search for an advertisement related to love by keywordizing love, and display the advertisement through the outdoor advertisement LED display board.

Meanwhile, the analysis result of the user (attire, accessory, sex, etc.) and the user's specific motion (heart, v, number 1, etc.) are combined together using the camera unit 132 and the motion recognition sensor 133 at the same time And display an advertisement related thereto.

As described above, according to the second embodiment of the present invention, the photographed image of the photographed user is analyzed and an advertisement corresponding to the photographed image is displayed, thereby enabling the user to view an advertisement required by the user, thereby enhancing the advertisement effect.

≪ Third Embodiment >

8 is a block diagram illustrating an internal configuration of an outdoor advertisement LED display panel according to a third embodiment of the present invention.

Referring to FIG. 8, the outdoor advertisement LED display board according to the third embodiment of the present invention may further include a smart communication unit 134.

The outdoor advertisement LED display board according to the present embodiment is substantially the same as the outdoor advertisement LED display board according to the second embodiment except for the configuration in which the smart communication unit 134 is added, And the same constituent elements as those of the second embodiment will be denoted by the same reference numerals.

The smart communication unit 134 can receive basic information of the user by communicating with the user's mobile communication terminal. Also, an input signal through the user's mobile communication terminal can be received. Here, the user's mobile communication terminal may be a mobile phone, a smart phone, a PDA, a notebook computer, or the like.

For example, when the user's mobile communication terminal is a smart phone, when the smartphone starts communication with the outdoor advertisement LED display panel, the outdoor advertisement LED display panel displays the basic information of the user such as the age and sex of the user And receives POI (Point of Interest) information of the user's interest field and area of interest stored in advance in the web server by the basic information. Accordingly, the related advertisement is searched and displayed using the basic information of the user and the POI information. In addition, when a plurality of users simultaneously access, they can collect their basic information and POI information, analyze common points of interest, and display relevant advertisements.

Meanwhile, after connecting with the outdoor advertising LED display board through the user's mobile communication terminal, it can be used as an input means. That is, a keyword, an image, a moving picture, and the like are transmitted through the mobile communication terminal of the user without using the input unit 130 of the outdoor advertisement LED display board, and the search unit 150 searches for and displays an advertisement related thereto You can.

Hereinafter, the operation of the outdoor advertising LED display panel according to the third embodiment of the present invention will be described in detail with reference to the drawings.

FIG. 9 is a flowchart illustrating a method of interacting with an outdoor advertisement LED display panel according to a second embodiment of the present invention by a smart communication unit.

First, the outdoor advertising LED display board approaches the advertisement database. The advertisement stored in the advertisement database extracts various characteristics such as keywords and constructs index information about the feature.

In operation S300, a keyword is transmitted and input using the mobile communication terminal of the user, and the extracted keyword is analyzed to extract a feature in operation S310. The smart communication unit 134 receives the keyword, and the search unit 150 searches the index information having the advertisement most related to the feature extracted using the keyword in operation S320. The searched advertisement is displayed through the display unit 110 (S330). On the other hand, instead of displaying only the advertisement most relevant to the characteristics of the transmitted keyword, a predefined number of the most relevant advertisements may be sequentially displayed.

When the user desires to view an advertisement desired by the outdoor advertisement LED display panel through the above-described process, the keyword associated with the advertisement is inputted through the user's mobile communication terminal and transmitted, thereby actively displaying the desired advertisement on the display unit 110).

Meanwhile, an image stored in the user's mobile communication terminal or an image or a moving image captured by a camera of the user's mobile communication terminal can be transmitted. At this time, features of an image or a moving image are extracted using a method of analyzing the photographed image described in the second embodiment. Since the subsequent operation is the same as the second embodiment of the present invention, detailed description thereof will be omitted.

Meanwhile, when the mobile communication terminal of the user and the smart communication unit are connected to start communication, the outdoor advertisement LED display board can receive the basic information of the user such as the age and sex of the user. At this time, according to the basic information, POI information such as a user's interest field and a region of interest previously stored in the web server by the user is received, and the related advertisement is searched and displayed using the user's basic information and POI information . In addition, when a plurality of users simultaneously access, they can collect their basic information and POI information, analyze common points of interest, and display related advertisements.

As described above, by displaying the advertisement suitable for the user by utilizing the POI information of the user inputted in advance and using it for display of the advertisement, the advertiser can obtain the effective advertisement effect, and the user can see the necessary advertisement, There is an effect that can be increased.

In addition, when a plurality of users simultaneously access through the mobile communication terminal, the POI information is analyzed to find a common interest and an advertisement corresponding thereto is displayed, thereby increasing the advertisement effect when displaying an advertisement to a large number of users It is effective.

While the present invention has been described in connection with what is presently considered to be practical and exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

110: display unit 120: database unit
130: Input unit 131: LED cell
132: camera unit 133: motion recognition sensor unit
134: Smart communication unit 140: Analysis unit
150: Search section 160:

Claims (12)

delete delete delete delete The communication unit starts communication with at least one user of a plurality of users (hereinafter, referred to as an access user) among the outdoor advertisement LED display boards including the communication unit, the analysis unit, the search unit, the database unit, the control unit, and the display unit Receiving basic information of the access user from the mobile communication terminal;
Transmitting the basic information of the connected user transmitted to the communication unit to the web server which already stores POI information of the users via the Internet;
Extracting the POI information of the connected user among the POI information using the basic information of the connected user, and transmitting the extracted POI information to the outdoor advertising LED display board via the Internet;
Extracting interest information on the connected user using the basic information of the connected user transmitted to the communication unit and the POI information of the connected user provided from the web server;
Searching the database unit for an advertisement corresponding to interest information extracted by the search unit; And
And controlling the display unit to display the advertisement retrieved by the retrieval unit through the display unit,
The basic information of the access user includes the age and sex of the access user,
Wherein the POI information of the connected user includes an area of interest and an area of interest of the connected user,
The interested information for the connected user
Wherein the interest information is information of interest of only one connected user when the connection user is one person and common interest information of the plurality of connected users when the number of the connected users is plural. delete delete delete delete delete delete delete

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