CN104145265B - It is related to the system and method for feature for searching for and/or searching for integration - Google Patents

It is related to the system and method for feature for searching for and/or searching for integration Download PDF

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Publication number
CN104145265B
CN104145265B CN201280060719.3A CN201280060719A CN104145265B CN 104145265 B CN104145265 B CN 104145265B CN 201280060719 A CN201280060719 A CN 201280060719A CN 104145265 B CN104145265 B CN 104145265B
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mixed
media module
search results
results page
described search
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CN104145265A (en
Inventor
道格·因布鲁斯
欧文·波斯拉
拉斯马斯·克努特松
汤米·程
哈基姆·伊尔·哈太布
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Altaba Inc
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Excalibur IP LLC
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0482Interaction with lists of selectable items, e.g. menus
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/16Constructional details or arrangements
    • G06F1/1613Constructional details or arrangements for portable computers
    • G06F1/1633Constructional details or arrangements of portable computers not specific to the type of enclosures covered by groups G06F1/1615 - G06F1/1626
    • G06F1/1684Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675
    • G06F1/1694Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675 the I/O peripheral being a single or a set of motion sensors for pointer control or gesture input obtained by sensing movements of the portable computer
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/017Gesture based interaction, e.g. based on a set of recognized hand gestures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2200/00Indexing scheme relating to G06F1/04 - G06F1/32
    • G06F2200/16Indexing scheme relating to G06F1/16 - G06F1/18
    • G06F2200/161Indexing scheme relating to constructional details of the monitor
    • G06F2200/1614Image rotation following screen orientation, e.g. switching from landscape to portrait mode
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2200/00Indexing scheme relating to G06F1/04 - G06F1/32
    • G06F2200/16Indexing scheme relating to G06F1/16 - G06F1/18
    • G06F2200/163Indexing scheme relating to constructional details of the computer
    • G06F2200/1637Sensing arrangement for detection of housing movement or orientation, e.g. for controlling scrolling or cursor movement on the display of an handheld computer

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Hardware Design (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The system and method for executing the processing for being related to search are disclosed, such as process search information is to return to search result.In an exemplary embodiment, provide it is a kind of for handling information with return including can mixed-media selected by user media presentation search result.In addition, the method, which can be related to manipulation, is presented, shows various media and/or realizes the user interaction of other function.Other embodiments can be related to generating interactive, the visually mixed-media content abundant of high information density, to provide the value of improved user experience and/or raising for each participant.

Description

It is related to the system and method for feature for searching for and/or searching for integration
Cross reference to related applications
The equity for the U.S. Provisional Patent Application No. 61/576,352 that this application requires on December 15th, 2011 to submit/preferential Power, the full text of the patent are hereby incorporated herein by.
Technical field
Each aspect of the present invention be related to computer networking search, and systems such as process search information, The related system and method for interactive search result and search integration are provided.
Background technique
Network has evolved into relatively rich media experience, but on-line search process and disadvantages associated are over nearly 15 years Almost have not been changed.Search is still mainly based upon text (title), wherein only small thumbnails (or preview) are used as visual search knot Fruit occurs.Caption is machine generation and not abundant or efficient user experience.In addition, people handles visual information ratio It is faster to handle text, but there is only limited visual informations in search result.Search engine attempts by providing source net " live preview " of page and it is presented with text and graphic form to remedy this problem.Unfortunately, this process is high Terminal user increases few value to expensive, amount of storage greatly and only.Search is used in addition, the Internet search result generally produces The little list of hyperlinks of information content for family.
For example, Fig. 1 and 2 shows the exemplary screen shots of prior art result of page searching.These prior arts are real It is illustrated when terminal user executes Internet search, how search engine generates result of page searching under normal circumstances (also referred to as " SERP ").As shown in figs. 1 and 2, prior art contains the results list with hyperlink and about each result One or two sentences 101 and 201.Text 101,102 is to carry out machine choice by the unique tailor-made algorithm of each search engine (opposite with by people's arrangement), and sometimes link the page random and insufficient description.In this way, not to shown text There are terminal user's controls.
As shown in figure 1 in 101 and Fig. 2 shown in 201, selectes text and be known as " title ".Title is not present on network When media abundant by first using and be therefore based only upon text.
Because leftover problem, framework search result are largely the titles as shown in figs. 1 and 2 based on text thus, use The mode that family consumes this media is with limited format, it means that they are only capable of matchmaker at any given time in one form Body watches search result, is such as limited to only video or only text.
With continued reference to Fig. 1 and 2, result is rendered as text, still image or video by prior art.Mark in search result A large amount of contexts are not present in topic and the presentation of those results is different from each search engine, even if each search engine has it certainly Oneself dedicated search algorithm.In order to refine the search in prior art system, it is necessary to by or click the Back button to return Start to search for result before.In addition, the search from mobile device only deteriorates the problems in prior art.With limited Screen real estate, special purpose operating system, finite bandwidth and various interfaces are (on such as screen and the touching that is physically present It touches, sound, keyboard).
Fig. 3 and 4 is the explanation of exemplary prior art web preview.Fig. 3 and 4 is shown to be presented even if by full page When for live preview 301,401 (such as in the case where example corporate SERP), also without increasing many valences for the search of user Value.Information is densely encapsulated, and figure is too small and is not available.Only the page it is general layout be it is recognizable, this for Perhaps context is in increasing almost without help.
Another problem is that search-engine results are usually inaccurate and imperfect.Caption not accurately generation always Content on table website, because they lack context and richness.Therefore, search may not be efficiently.When user usually wastes Between find the practical context of roving commission result.
Now, how the title that company or web site publisher are unable to control them occurs in SERP.Title is that machine exists It is being generated on algorithm and cannot be arranged by the owner of website.
To sum up, needing for solving disadvantages mentioned above and/or to provide other beneficial functionalities to the group for being related to search Or the system and method for advantage.
Summary of the invention
System and a method according to the invention be for especially such as process search information, provide interactive search result and Search for the embodiment of integration.According to some embodiments, the system and method for this paper can permit many advantages, especially property The improved search result of matter (such as according to the interactive mode of mixed-media component, expand, deeper and/or more rich result) with And improved user experience and/or improve for each participant value.
It will be understood that as described, the above general description and the following detailed description be merely exemplary and explanatory and simultaneously Invention is not limited.Other than those, other feature and/or variation can be provided in addition to set forth herein.For example, the present invention can be with For the various combinations of disclosed feature and sub-portfolio and/or the group of following other the several features disclosed in detailed description Conjunction and sub-portfolio.
Detailed description of the invention
The attached drawing for constituting this part of specification shows various embodiments and feature of the invention, and with description The various aspects of the disclosure herein are explained together.In attached drawing:
Figure 1A is the exemplary screen shots of prior art result of page searching.
Figure 1B is the block diagram of Figure 1A.
Fig. 2A is the exemplary screen shots of prior art result of page searching.
Fig. 2 B is the block diagram of Fig. 2A.
Fig. 3 A is the example of exemplary prior art web preview.
Fig. 3 B is the block diagram of Fig. 3 A.
Fig. 4 A is the example of exemplary prior art web preview.
Fig. 4 B is the block diagram of Fig. 4 A.
Fig. 5 A is the example for the search engine results page for having integration characteristics according to some aspects of the disclosure herein.
Fig. 5 B is the block diagram according to Fig. 5 A of some aspects of the disclosure herein.
Fig. 6 A is shown according to the real-time pre- of the exemplary search engine results pages of some aspects of the disclosure herein The example look at.
Fig. 6 B is the block diagram according to Fig. 6 A of some aspects of the disclosure herein.
Fig. 7 A is to show to be drawn according to some aspects related with the disclosure herein from the examplar search inquired again Hold up the figure of results page.
Fig. 7 B is the block diagram according to Fig. 7 A of some aspects of the disclosure herein.
Fig. 8 A is to show the reality of the advertising placement according to some aspects related with the disclosure herein in embodiments Example.
Fig. 8 B is the block diagram according to Fig. 8 A of some aspects of the disclosure herein.
Fig. 9 be show shown according to the illustrative mobile devices of some aspects related with the disclosure herein it is exemplary Screenshot capture, the display include the search engine results page of the mixed-media component with integration.
Figure 10 is to show to show search result by mobile device according to some aspects related with the disclosure herein The example of the exemplary search engine results page of the user action of progress.
Figure 11 is other mobile device display functionalities shown according to some aspects related with the disclosure herein Exemplary screen shots.
Figure 12 is to show the search knot of such as mixed-media module according to some aspects related with the disclosure herein The exemplary screen shots that the mobile device of fruit content is shown.
Figure 13 is shown according to the users of some aspects related with the disclosure herein from search result and mixed-media The exemplary screen shots that the illustrative mobile device of module interaction is shown.
Figure 14 is to show the shifting of the illustrative result of the user interaction according to some aspects related with the disclosure herein The exemplary screen shots that dynamic equipment is shown.
Figure 15 is to show the example of the example gestures according to some aspects related with the disclosure herein.
Figure 16 is to show the example of the example gestures according to some aspects related with the disclosure herein.
Figure 17 is to show the example of the example gestures according to some aspects related with the disclosure herein.
Figure 18 is to show the example of the example gestures according to some aspects related with the disclosure herein.
Figure 19 is the examplar search in terms of the integration/position shown according to some aspects related with the disclosure herein The example of the engine results page.
Specific embodiment
The present invention will be carried out now referring in detail to shown in the drawings of example of the invention.Described in being described below Embodiment does not represent all embodiments according to required invention.On the contrary, they are only according to related with the present invention Some aspects some examples.In the conceived case, it will be referred to using identical reference number in all attached drawings identical Or similar portions.
According to some embodiments, there is improved feature for offer according to the system and method for the disclosure herein Search result.For example, aspects herein can be related to mixed-media interactive component abundant (otherwise referred to as ‘Qwiki’TMComponent or module) innovatively it is integrated into result of page searching.In some embodiments, this component or module can To be the narrative presentation of interactive mode of searched content, and it can characterize and allows recipient of search result without departing from searching Index receives the interactive layer of more details in the case where holding up results page (" SERP ").According to some embodiments, it is related to System and method with the search result of these component integrations may include the feature innovated according to information density to existing system With the mixed-media/multimedia capabilities of these " mixed-media " integrated assemblies.
As set forth herein, can be related to will be in this component integration to search engine results page (SERP) for embodiment. This can be any existing or future SERP, including nowadays those of prevalence.In addition, the various SERP component integration systems of this paper It is provided with method and shows search-engine results with the playable format of the interactive mode compatible with mobile device and its various interface Show.
Fig. 5 A and 5B be according to some aspects of the disclosure herein include integration mixed-media module 501 it is exemplary The explanation of search engine results page.It is on searched page and effectively mutual with search engine that this embodiment allows user to stay in Dynamic, mode to be conducive to search engine by deeper more concise search, increases advertisement viewing and clicking rate (CTR).Separately Outside, in various embodiments set forth herein, integrated assembly may include as webpage/search result " interactive mode is summarized " Feature, the effectiveness of this enhancing search experience.As a result, obtain the search of higher quality and increase income for search provider, it is all As by inquiring (the deeper search under existing theme) again.
In an illustrated embodiment, for example, providing a kind of method of process search information, comprising: processing letter Breath returns to search result to user to pass through search engine in results page.In an example, search results pages bread The narrative multimedia for including at least one pre-prepd, non-rendering is presented.Illustrative methods further comprise provide can by with At least one interactive multimedia presentation of family selection is shown with will pass through result of page searching.Specifically, this multimedia Presenting can be such as mixed-media module specified herein.In addition, illustrative methods further comprise according to user and selecting more First interaction of media presentation, provide to third party's information, website, content, using and/or at least one of other multimedias User access.In addition, illustrative methods may include according to user with selected multimedia is presented second interacts, configuration is provided At receiving query and generate the functionality of new result of page searching.
The further integration of these components and search result further relates to create in mixed-media interactive mode summary new wide It accuses unit (and whereby, in some embodiments, generating new revenue source).
According to certain embodiments, the system and method for this paper be different from conventional search experience it is different with Online Video another A kind of mode can be that terminal user need not experience mixed-media module in a linear fashion.User can be by with various Functional content selects its path, and hyperlink in such as click mixed-media module passes through navigation functionalities/gesture Deng.This allows terminal user in more detail and explores it with its format (for example, text, photo, video etc.) having a preference for most to feel The information of interest.
Fig. 5 A and 5B are returned again to, mixed-media module 501 can be the controlled media component in result of page searching.? This, occurs in its brand and its content in this mixed-media module for example, mixed-media module can provide for web site publisher To the brand and content-control when on interior result of page searching.This can by with generate embeddable Interactive Object these The relevant founder's tool of creation of module may include being distinguished by search engine crawler on its site by publisher The markup language recognized is completed.This is also that terminal user generates better search experience.Embodiment includes such as mixing The multimedia component of media module is integrated into the SERP of internet search engine, as shown in Fig. 5 A to 5B.This component/mould The interactive summary creation of block makes the playable title that the best content from the page 501 emerges.Theme (example in this explanation As " Watch the Qwiki [module], Tokyo ") it can be specified by founder 505.
Fig. 6 A and 6B description show the exemplary pre- of the illustrative search engine results page with mixed-media module Look at explanation.According to this basic preview such as set forth herein, the mixed-media module being integrated into result of page searching provides richer Rich user experience and increase flow for the page.In addition, embodiment may include than rule used in existing system The playable title of caption offer more multi-context.
According to the disclosure herein, provides and be related to for enhancing search result by the novel integration of mixed-media module The system and method for program and/or mechanism.This embodiment can be presented all can in an interactive screen format or window Text, image, video, document, narration and the link of coordination.These example can be found out in figures 6 a and 6b.Here, For example, mixed-media module can be relatively rich media vision and interactive content block.It is module integrated with this mixed-media Result of page searching SERP is used as the interactive multimedia summary of search result, rather than as what is carried out in the past is only integrated into SERP The title based on text.
Such as Fig. 6 A and 6B is combined to find out that typical search-engine results are expanded or even by the mixed-media of enhancing result Module 601 substitutes.Navigation to required result (for example, selected mixed-media module) can be in normal search results to bigger The extension of display.Furthermore it is possible to include " new search " button, icon or functionality in mixed-media module, for example, magnifying glass Icon 603.This may be configured to allow to search further in mixed-media module or inquire again.Alternatively, it is also possible to wrap Media/resource load column 605 is included, to allow audio and/or video playing in mixed-media module or in another window. Mixed-media module can also include one or more hyperlink 610 to other webpages.It can also include expander button 615 To allow the mixed-media information in module to show with foil screen format.
About such as " new search " these functional embodiments, the system and method for this paper can be related to including configuration At the method for the process search information of the computer server communicated at least one search engine web crawlers.Illustrative methods It can also include being configured to generate from least the first inquire-receive search engine web crawlers result and based on first inquiry Search result is to be shown in the computer server in browser window.Method can also include being related to providing the reality of search result Example is applied, search result includes customizable headline, various multimedia content and is configured to lead to search engine web crawlers again At least one hyperlink of inquiry.
Referring now still to Fig. 6 A and 6B, according to some aspects of the disclosure herein, the module integrated SERP of mixed-media is also improved The serviceability of search.As found out in Fig. 6 A and 6B, this interactive component has the information higher than prior art density, this channel syndrome It is bright that terminal user, online content provider and search engine are more worth.Search engine crawler can such as by with QwikiTMModule is related and the detection of metadata that is embedded in result of page searching (SERP) detects certain mixed-medias Module.In addition, mixed-media module can be used as interactive and playable title 605 by embodiments described herein.
According to embodiments described herein, once play, then mixed-media module can as in Fig. 6 shown in 601 Extend in the page and can be provided for user various selections to explore triggering query 603, media/resource load 605, To the related content of link 610 and the playback selection 615 of related pages.In addition, component video and audio file can be not necessarily to It is played in the case where loading the external page in the mixed-media module on SERP.
Other than showing related media/link in the new window in same page, other embodiments provide logical It crosses modification related content immediately or comes that it will be shown in the functionality on identical SERP around its content.Here, for example, this is new The content of integration can be without shown in the case where triggering new label.
In addition, being that machine algorithmically generates and cannot be by the existing SERP functionality phase of associated groups arrangement with title Instead, the system and method for this paper provide controllable interactive media component in result of page searching.Then present document relates to mixing The embodiment of media module allows web site publisher to appear in searching in mixed-media module in its brand and its content for the first time The brand and content are controlled when in rope results page.
In addition, according to related with the disclosure herein in some terms, present embodiment is improved and enhances existing search skill Art, because they provide narrative context (things lacked so far) to search result.This paper's the result is that have The richer experience of the information and interactive feature of more visual correlations.
According to this mixed-media module embodiments that can be created by the participant of search process, search result can be more quasi- Really and provide more multi-context.According to embodiments described herein, brand managers and content publisher can not needed to buy Its business scenarios (story) in search-engine results is controlled in the case where expensive search advertisements.This is especially valuable Because existing title is usually unrelated with search engine user, they for the process almost without or be not worth.They Contain the related limited amount data of full content that should summarize with those titles and few clue.In other words, title lacks The context and vision richness provided by the disclosure herein.In addition, search-engine results are with no help and possibility Oppressive mode is assembled.User obtains helpless as a result, because the actual needs nothing of these results and user for determining It closes.Limited context generally can not show enough information in title.Therefore, user must select to link, search for that net It stands, and if not required as a result, then returning to initial search result or from the beginning new search.This is time-consuming, spine Hand and make user be easy to lose.
According to other embodiments, the search result of mixed-media module embodiment enhancing through the invention can also be related to And invention relevant to the second inquiry or subsequent query (herein referred as " inquiring again ").Fig. 7 is the hair shown according to this paper The figure of bright various aspects exemplary search engine results page relevant to inquiring again.Obviously, inquiry allows search to draw again Hold up user's its concise search result in the case where initial search will not be lost.The hyperlink clicked in mixed-media module allows User come " inquiring again " search engine and gos deep into theme by mixed-media/interactive component in search module.Implement Mode is also configured such that it opens new window in the case where not closing original window, and thus reduces and constantly tap The Back button with return to baseline results needs.This makes have search and then without the case where diverting attention or lose Under ability that specific detail interested in search result is re-searched for.
In an illustrative implementation, for example, provide a kind of method of process search information, including processing information so as to Search result is returned to user by search engine in results page.This illustrative methods can also include including results page The case where (such as mixed-media module) is presented in the narrative multimedia of at least one pre-prepd, non-rendering.In addition, this shows Example property method may include provide can at least one interactive multimedia selected by user present will pass through search results pages Face is shown.In addition, according to user with selected multimedia is presented first interacts, provide to third party's information, website, content, answer With and/or the users of at least one of other multimedias access.Also, the illustrative methods can also include according to user with The second interaction that selected multimedia is presented, provides and is configured to receive query and generates the function of new result of page searching Property.
Various " inquiring again " embodiments also allow user to rest on searched page and will not lose original search Rope or its concise search in new window in the case where losing.This is more effective for user and less depressing, because They more likely find the result needed for them.The system and method for this paper can be configured to concise by this functionality SERP, to allow high information density.For example, inquiry can show selected title by image 705 again.It can also show Video or animation 710.Furthermore, it might even be possible to propose specific concept for further inquiring 715 again.In addition in same page Shown in the new window of sudden strain of a muscle except related media/link, there is also by modify immediately related content or around its content come It will be shown in the selections on identical SERP.The content of this new integration can be without shown in the case where triggering new label.
These " inquire " invention again to be promoted by display relevant search theme to the deeper of inquired theme Understand.In this way, the system and method for this paper, which are provided, can even be described by image, video, animation, file to show/enhance Mixed-media/multimedia capabilities of selected search result.Specific concept can be proposed to be inquired again, to drive additional Search engine flow.This added flow generates the higher advertisement rate again in query page because search it is more specific and It is focused by client interests particularly.Again the richness for the media inquired also realizes advantageous ad result, in view of richer Rich media obtain the CPM/CPT (the advertisement valence in terms of thousand people's impression) that advertiser is ready the raising of payment.
The system and method for this paper overcome the other problems of search-engine results, the i.e. problem related to search rank. Ranking on SERP is important, because ranking is higher, user is more possible to selection website.Given this reason, page napex quilt It is considered as the assets of most worthy on SERP.Having caused entire industry is the higher position being placed on search result in SERP, Because handling the page and the text results page being time-consuming.
Currently, search engine thinks its success when spending time quantum minimum on its page in user.This may be anti-straight Feel, but because fast search result means that user is look for the information of their needs and continually looks for.In this way Harm be search engine only there is the limited amount time to show advertisement and monetize interaction.In this way, this paper Embodiment provides invention and ideal scene for search engine, for example, by without repeatedly leaving initial search In the case where the interaction layer that allows to explore search result more deeply user is kept on its site.
Although there may be better result, search engine creation, maintenance and storage websites for the visual results in search Preview it is very expensive.When terminal user accesses search engine by mobile device, bandwidth is also problem.Specifically, exist In mobile device and smart phone, there are limited screen real estate and the search result based on text is minimum and difficult To read.User is even more difficult to distinguish between search result when watching minimum screen.
In addition, many search engines add video content to its search result.Video is just becoming more popular on line, because It for publisher is not desired to that only text website is presented and needs difference/supplement search rank;However, the creation of traditional STREAMING VIDEO It is time-consuming with viewing.Video content is highly compressed on the mobile apparatus, to generate not good enough crossfire and picture quality.Depending on Frequency is also difficult to interact, because of the general interaction layer for the standard of being not present.In most cases, video due to lacking interactive layer and It is independent experience.In addition, be similar to explore component webpage, watch and re-search for appropriate video because limited preview but Very time-consuming, user does not know that they have found correct or wrong video relevant to its theme usually, because of video It is also to index and retrieve not according to the content of pages of a part for being equally same search result by keyboard.
The embodiments herein equally solves these problems and disadvantage.In an illustrated embodiment, for example, providing A kind of side of the process search information including the computer server for being configured to communicate at least one search engine web crawlers Method.Illustrative methods can also include be configured to by cause show search result come with search engine web crawlers search result The computer server of interaction.Also, illustrative methods may include, and wherein search result includes interactive multimedia content, Such as one or more mixed-media modules and/or the related content of at least one hyperlink etc..
The problem of particularly in view of above-mentioned conventional video content, the system and method for this paper improve such as Online Video technology Other rich-medias because they using less bandwidth, be easy to customize, flexibly, be incorporated to interactive video, image, text and Other kinds of media.
In other exemplary embodiments of this paper, the module integrated embodiment of mixed-media can be incorporated to interactive map Picture, text and other kinds of media.Furthermore, it is contemplated that these embodiments the transmission of not big bandwidth video in particular for It is operated in the case where the video content of audiovisual/multimedia experiences rendering, the system and method for this paper provide mixed with other The interactive search of the extension of media is closed, to allow bandwidth consumption less in faster load and use process.
Fig. 8 is that the example of illustrative 801 feature of advertising placement is shown according to the various aspects of the disclosure herein.Matchmaker will be mixed Module interactive mode summary, which is integrated into, creates additional advertisement monetization unit in SERP, these units can be presented that tradition The interactive title on CPC/PPC (cost-per-click/every pay-per-click) that upper and search result is put together, or can incite somebody to action CPC/PPC advertisement (and other promotion units) is placed in mixed-media module itself, as shown in Figure 8.For example, can be by interaction Formula summary is rendered as the title in the CPC advertisement traditionally put together with original searching results 801.In some embodiments In, CPC advertisement can be placed in multimedia presentation or mixed-media module 805 itself.
It should be noted that Fig. 8 can provide the appearance loaded on CPC advertisement in wikipedia result.However, embodiment can To include the CPC for showing the mixed-media module of their own.CPC advertisement is loaded into wikipedia mixed-media module be with The different embodiment of these embodiments.
Referring now to Fig. 9 to 14, according to the various aspects of the disclosure herein, has be related to the mixed-media module of video herein The embodiment of integration can produce improved/better quality in mobile device.In an illustrated embodiment, example Such as, a kind of method of process search information is provided, is included in result of page searching and returns including one or more quasi- in advance The search result that standby narrative multimedia is presented.Illustrative methods can also include providing that selected by user at least one is whole The multimedia of conjunction is presented.In addition, it is same provide to additional third party's information, website, content, using and other multimedias in The access of at least one.In addition, illustrative methods may include, wherein multimedia is presented and is used for low bandwidth (for example, non-wash with watercolours Dye etc.) other features of display are configured relatively with for mobile device.
Furthermore, it is contemplated that the flexible and non-rendering feature of mixed-media module, it can be simply excellent for specific mobile device Change crossfire and picture quality.In addition, these embodiments allow the general interaction layer by providing standard to be easy to interact.At it In his embodiment, the system and method for this paper may include the interactive mode and coordination being related to for the content in deeper exploration video Hyperlink feature and embodiment, this coordination link/content characteristic in mixed-media module interactive mode summary allows The monetization ability of the creator of content and search engine of new attribute and use underlying model.
Herein, it should be noted that " mobile device " can be any kind of smart phone, tablet computer, portable computer, pen Remember this or any kind of similar devices.These equipment are usually that touch screen enables and by such as in WiFi technologies The short-range radio of those is connected by mobile phone or keeps Internet Connectivity by the two.Equipment can be with Any mode is connected to internet.
It is intelligent movable phone or tablet computer formatting that Fig. 9, which is depicted according to the having for various aspects of the disclosure herein, Mixed-media module embodiment illustrative SERP.As shown, for example, by illustrative " playing Qwiki module " icon It directly shows immediately below the first search result in search result screen.
Figure 10 is the explanation according to the search engine results page for integrating touch screen functionality of the various aspects of the disclosure herein. In Figure 10, user is illustrated using finger and clicks " playing Qwiki module ".Touch enable screen also allow for by light pen or its He carries out such interaction at such equipment, while can also pass through various these functions of navigating based on the functionality of cursor.
Figure 11 is to be shown according to the EXEMPLARY MOBILE DEVICE of the various aspects of the disclosure herein and functional explanation.In Figure 11 In example in, can with moving in rotation smart phone with start specified function relevant to SERP or only allow landscape show and Non- material object picture is shown.
Figure 12 is to show the search knot of such as mixed-media module according to some aspects related with the disclosure herein The exemplary screen shots that the mobile device of fruit content is shown.
Figure 13 is to show the user according to some aspects related with the disclosure herein and the mixing from search result The exemplary screen shots that the illustrative mobile device of media module interaction is shown.Figure 13 shows user and mixes matchmaker with a part Module interaction clicks the extra content (details, information etc.) or other function (" inquiring again " needed about it herein Deng) specific media or target.If the other places this paper illustrate, search engine may be configured to mutual with this movement in various ways Operation.
Figure 14 is to show the shifting of the illustrative result of the user interaction according to some aspects related with the disclosure herein The exemplary screen shots that dynamic equipment is shown.Illustrative draw again here, this example is shown by relevant to the target clicked It is directed at specific webpage.As a result multimedia text and image or video are shown in webpage.
Some more generally aspects are turned to, the illustrative multimedia presentation of this paper, which is configurable to have, can click component Mixed-media/interactive content interactive system.Here, various mixed-media modules can also provide the vision of search result Confirmation, this means less setback and more productivity to user.These mixed-media modules can also provide visual relevance, The multimedia property of this interactive component provides the deeper details of theme than independent text.
Also, it should be mentioned that the page with multimedia component is higher in the usual ranking of search-engine results.According to this paper's Each aspect of the present invention, the system and method for this paper for creator of content provide for provide interactive multimedia content and In some embodiments in such a way that increased metadata information improves its search engine ranking.The vision of the embodiments herein Property, which also means this result, catches the highest point that need not come SERP the attention of search engine user, because of vision figure As more effectively being browsed than text.For online advertiser, better search result will imply that better to investing Return.Online advertisement will be watched including more appropriate context, and therefore more likely be directed to correct consumer. To the interaction of related mixed-media module extra data can also be provided for the ranking page.
Various aspects according to the present invention, the mixed-media module interactive mode summary such as integrated herein is lightweight, they Than pure video using less bandwidth and be enrich, interactive multimedia experiences.This mixed-media module is watched than independent Video is faster and simpler, because they are interactive and have more than simple playback relevant to most conventional video column The discrete content set of traversal can be more easy.The mixed-media module of this paper due to its a large amount of component (mixed-media), Interactive nature and since the ability inquired again also contains information more more than video (metadata).
About the certain aspects of the invention of this paper, embodiments described herein improve conventional search experience (especially from Online Video) another way be, terminal user not in a linear fashion experience mixed-media module.Once fast browsing is firmly believed Preset choice set will not generate required as a result, user can easily jump to different media groups.User can also lead to It crosses and clicks the hyperlink (metadata) in mixed-media module to select it to pass through the path of content.This allows terminal user more detailed Carefully and the information that they are most interested in is explored with its preferred format (that is, text, photo or video).The disclosure herein also across Multiple working platforms.For example, the mixed-media module interactive component of this paper can be run in standard web browser, and Its player software can be integrated into mobile device, television equipment, video gaming units etc..In addition, this mixed-media mould Block is configurable to the general purpose module across all media and equipment.
Various aspects according to the present invention, the mixed-media module of this paper may be used as " interactive summary/title ", protrude Arrangement content from search result and it is presented in the form of describing.In this way, user can be in multiple equipment to inhale Interactive experience " preview " the search content to induce one.In some embodiments, user can carry out with mixed-media module Interaction is by " gesture ", as combined Figure 15 to 19 to illustrate.These gestures may include the interaction that various touch screens enable, by This user can click, pinch, click and pin and slide or roll mixed-media module.Various search engines, server And/or medium can be configured to respond or interact according to these postures in different ways, such as in figure and the phase of this paper Close example described in description.Therefore, some embodiments of this paper include method, and wherein interactive multimedia content is configured At permission query and generate new search results page.
Figure 15 shows the example gestures of the various aspects according to the disclosure herein.Here, expanding to selected mixing matchmaker In the search result of module, the system and method for this paper can be configured to click or click in grid or feed in response to user In target so as on current screen open coating in another mixed-media module, webpage, video or details. Therefore, it includes one presented for generating the selected multimedia of new search results page that some embodiments, which include wherein interaction, Point, the method clicked of button or link.
Figure 16 shows another example gestures of the various aspects according to the disclosure herein.Here, user can pinch Into the target in grid to check about the detailed or relevant information (including source, related media) of the target, access interaction Formula animation, viewing complete video, reading full article etc..Therefore, it includes for generating that some embodiments, which include wherein interaction, A part, button or the method for the nip of link that the selected multimedia of new search results page is presented.
Figure 17 shows another example gestures according to the various aspects of the disclosure herein.Here, for example, this paper's is System and method can be configured so that user can click or click and pin in grid or feed in element to provide respectively Or additional selection.These selections may include that (but being not limited to) opens now, waits in line, adding and like.Therefore, some Embodiment includes that wherein interaction includes a part, button or the chain presented for generating the selected multimedia of new search results page The method for clicking and pinning connect.
Figure 18 shows another example gestures of the various aspects according to the disclosure herein.Here, user can use one A finger left or right on grid is slided or is rolled to advance or refund the presentation of mixed-media.Therefore, some embodiments include Wherein interaction include for generate new search results page selected multimedia present a part, button or the sliding of link or The method of rolling.
Figure 19 show according to the various aspects of the disclosure herein be related to sample search results and what mixed-media was presented says Another example at bright property interface.Here, such as searching for for example, mixed-media can be presented that most important content blocks As a result the first item selected in upper left.Ranking is easily accessed user more interior in mixed-media module in this way Hold, and wherein all associated benefits are generated to search engine/provider and advertising income affiliate.
In the description of this article, it will be appreciated that the calculating equipment that mouse/cursor enables does not have cursor with those but uses touch screen The equipment of technology is all fully supported.In this way, term " click " or " clicking " or " touch " can synonymously and interchangeably It uses.Therefore, number of clicks with click number or any other term with equivalent meanings is identical.Mobile wireless device can be with It is that touch screen is enabled, interacted using light pen or finger or other such things with the target on screen and screen.Screen enables Technology also allow be retracted or stretch out to zoom in or out or expand or shrink target or display.Sliding touches can be along vertical Any other direction that straight or horizontal direction or system are supported rolls.Touch screen also can detecte it is extended click, thus Occur extended to open other function when clicking and pinning in target.In the equipment for not supporting touch screen, this functionality can By being realized by some species of cursor or indicator of the controls such as mouse, indicator bar, ball.There may be embedded into Allow the other function of such as scroll bar or zoom button in displaying target.These it is functional herein also completely it is supported simultaneously And the technology that can be enabled with touch screen is used interchangeably.
In this description, what term component, module, equipment etc. may refer to implement in various ways any kind of patrols Volume or function course or box.For example, the function of various boxes can be combined with each other into the module of any other quantity.Each mould Block may be embodied as being stored in above-mentioned computing element, sensor, receiver etc. or relative tangible memory (for example, Random access memory, read-only memory, CD-ROM memory, hard disk drive) on software program so as to by processing unit It reads to implement the function of the disclosure herein.Alternatively, module may include by transmission carrier-wave transmission to general purpose computer or place Manage the programming instruction of hardware.In addition, module may be embodied as implementing the hardware logic electric circuit for the function that the disclosure herein is covered. Finally, module can be used special instruction (SIMD instruction), field programmable logic array or provide needed for grade performance and at This any combination thereof is implemented.
As herein disclosed, embodiments of the present invention and feature can by computer hardware, software and/or firmware come Implement.For example, system and method disclosed herein can be implemented in a variety of manners, including such as data processor, such as also wrap Include the computer of database, Fundamental Digital Circuit, firmware, software or combinations thereof.In addition, though in disclosed embodiment It is some to describe the component of such as software, but can be with hardware, software and/or firmware according to the system and method for the disclosure herein Any combination implement.In addition, the features described above of the disclosure herein and other aspects and principle can be real in various environment It applies.These environment and related application can be specially constructed for executing various processes according to the present invention and operation or it May include by Code Selection being activated or reconfigured by provide required functional general purpose computer or computing platform. Process disclosed herein is not inherently related to any certain computer, network, framework, environment or other devices, and can Implemented with the suitable combination by hardware, software and/or firmware.For example, various general-purpose machinerys can be by according to the present invention Teach the program write using or its can be more convenient for constructing dedicated unit or system executing required methods and techniques.
The various aspects (such as location estimation feature) of system and method described herein may be embodied as being programmed into various electricity Functionality in any circuit on road, the programmable logic device including such as field programmable gate array (" FPGA ") (" PLD "), programmable logic array (" PAL ") equipment, electrically programmable logic and memory equipment and setting based on standard block Standby and application-specific integrated circuit.Some other possibilities for implementing various aspects include: memory devices, have storage The microcontroller (EEPROM) of device, embedded microprocessor, firmware, software etc..In addition, various aspects, which can be implemented, to be had Microprocessor, the discrete logic (continuous and combination), equipment for customizing, fuzzy (nerve) logic, amount of software-based circuit simulation In any kind of mixing in sub- equipment and the above device type.Underlying device technology can be provided in various assemblies type In, for example, such as the Metal Oxide Semiconductor Field Effect Transistor of complementary metal oxide semiconductor (" CMOS ") (" MOSFET ") technology, the bipolar technology of such as emitter coupled logic (ECL) (" ECL "), polymer technology are (for example, silicon-conjugated polymers Object and metal-conjugated polymer-metal structure), mixing it is analog- and digital- etc..
It shall yet further be noted that various logic disclosed herein and/or function can be with regard to its behavior, register transfer, logic modules And/or other features use hardware, any combination of firmware or as implementation in various machine readable or computer-readable matchmaker Data and/or instruction in body enable.The wherein computer that these data being typically formatted and/or instruction can be carried out Readable media includes but is not limited to various forms of non-volatile storage mediums (for example, optics, magnetism or semiconductor storage matchmaker Body), but do not include non-physical media.
Unless the context clearly require that otherwise in the whole instruction and claim, word " including (comprise, ) " etc. comprising it shall be interpreted as inclusive meaning rather than exclusivity or exclusiveness meaning;That is, being with " including but not Be limited to " meaning.Plural number or odd number are also respectively included using the word of singular or plural.In addition, word " this paper ", " hereafter ", " with On ", the word of " following " and similar meaning refers to this entire application, rather than refers to any specific part of this application.When referring to two When the list of a or more project uses word "or", word covers all explained below of the word: any project in list, Any combination of the project in all items and list in list.
Specification and practice in view of invention disclosed herein, the skill of other embodiments of the invention for this field Art personnel will be apparent.Specification and example are intended to be to be considered merely as exemplary, wherein true scope of the invention and Spirit is combined to indicate by the following paragraphs disclosed above with the range of the following one or more embodiments invented of description.

Claims (18)

1. a kind of method, which comprises
Result of page searching is identified by calculating equipment, described search results page includes that can show in described search results page Multiple search results;
Before the client device for sending described search results page to request described search results page, by the calculating Apparatus modifications described search results page, the modification includes that mixed-media module is integrated into described search results page to wrap In the search result in the multiple search result included so that be not presented at before it is in described search results page, by institute The function of stating the offer of mixed-media module is added to described search results page, the mixed-media module it is integrated by with institute The search inquiry stated in the first search box of mixed-media module separation generates, and the mixed-media module includes the chain to webpage It connects, when user selects the link during watching the mixed-media module, the client device is led in the link It navigates to the webpage, the mixed-media module mixes after watching described search results page with described in response to the user The interaction of media module enables to access the interior of the content type group for coming that free third party's information, website, application and multimedia are constituted Hold, so that enabled access the content via described search results page;
It is used to not lose by what the calculating equipment offer reception was initiated in the second search box in the mixed-media module It becomes homeless and generates the functionality of the query of new search results page in the case where stating result of page searching, the new search is looked into Inquiry, which is interacted according to the user with the second of the mixed-media module, to be received, and the query is to mix matchmaker with described The related further search inquiry of interested one or more detail in search result in module, and it is described Second search box has the initial ranging input specified based on the described search result in the mixed-media module;And by institute It states and calculates equipment to the user transmission new search results page.
2. the method for claim 1, wherein the mixed-media module is integrated into described search results page also Including multimedia presentation is integrated into described search results page.
3. method according to claim 2, further includes: multimedia described in user's interactive manipulations is allowed to present.
4. method according to claim 2, wherein multimedia presentation is integrated into described search results page and is also wrapped Include provide be configured for low bandwidth show with promote show on the mobile apparatus multimedia presentation.
5. method according to claim 2, wherein multimedia presentation is integrated into described search results page and is also wrapped It includes and provides non-rendering multimedia presentation to promote display on the mobile apparatus.
6. method according to claim 2, wherein multimedia presentation is integrated into described search results page and is also wrapped It includes and the presentation of narrative multimedia is integrated into described search results page.
It is accessed in described in a non-linear manner 7. the method for claim 1, wherein the mixed-media module is enabled Hold.
8. the method for claim 1, wherein the mixed-media module includes interactive multimedia content and hyperlink It connects.
9. the method for claim 1, wherein the mixed-media module includes being configured as being played by the user Customizable headline.
10. a kind of calculating equipment, comprising:
Processor;
Storage medium, the tangible programmed logic being stored with for being executed by the processor on the storage medium, described program Logic includes:
Recognition logic, the recognition logic are executed by the processor for identifying result of page searching by the calculating equipment, Described search results page includes the multiple search results that can be shown in described search results page;
Logic is modified, the modification logic is executed by the processor for sending request institute for described search results page Before the client device for stating result of page searching, by the calculating apparatus modifications described search results page, the modification packet It includes in the search result that mixed-media module is integrated into described search results page in the multiple search result for including, So that be not presented at before it is in described search results page, be added to by the function that the mixed-media module provides it is described Result of page searching, the mixed-media module it is integrated by searching in the first search box for being separated with the mixed-media module Rope inquiry generates, and the mixed-media module includes the link to webpage, when user is during watching the mixed-media module When selecting the link, the client device is navigate to the webpage by the link, the mixed-media module in response to Interaction of the user after watching described search results page with the mixed-media module enables to access and carrys out free third party The content for the content type group that information, website, application and multimedia are constituted, so that enabled access via described search results page The content;
Logic is provided, it is described provide logic executed by the processor for providing reception in the mixed-media module the That initiates in two search boxes searches for generating the new of new search results page in the case where not losing described search results page The functionality of rope inquiry, the query are interacted with the second of the mixed-media module according to the user and are received, The query is that have with one or more detail interested in the search result in the mixed-media module The further search inquiry closed, and second search box has based on the described search knot in the mixed-media module The specified initial ranging input of fruit;And
Logic is transmitted, the transmission logic is executed from the processor for transmitting the new search result page to the user Face.
11. calculating equipment as claimed in claim 10, wherein the integration logic further includes integrated for multimedia to be presented To the multimedia integrat- ing logic in described search results page.
It further include manipulation logic 12. calculating equipment as claimed in claim 10, the manipulation logic is executed by the processor It is presented for enabling multimedia described in user's interactive manipulations.
13. calculating equipment as claimed in claim 11, wherein the integration logic further includes providing logic, the offer logic It is configured for low bandwidth for providing and shows to promote to show that multimedia on the mobile apparatus is presented.
14. calculating equipment as claimed in claim 11, wherein the integration logic further includes providing logic, the offer logic It presents for providing non-rendering multimedia to promote display on the mobile apparatus.
15. calculating equipment as claimed in claim 11, wherein the integration logic further includes narrative integration logic, described Narrative integration logic is used to for the presentation of narrative multimedia being integrated into described search results page.
16. calculating equipment as claimed in claim 11, wherein the mixed-media module is enabled to access institute in a non-linear manner State content.
17. as claimed in claim 11 calculate equipment, wherein the mixed-media module include interactive multimedia content and Hyperlink.
18. a kind of non-transient computer readable storage medium for tangible storage computer program instructions, the computer journey Sequence instruction can be executed by computer processor, and the computer program instructions define following step:
Result of page searching is identified by the computer processor, described search results page includes can be in described search result page The multiple search results shown on face;
Before the client device for sending described search results page to request described search results page, by the calculating Machine processor modifies described search results page, and the modification includes that mixed-media module is integrated into described search results page In the search result in the multiple search result for inside including so that be not presented at before it is in described search results page, Described search results page is added to by the function that the mixed-media module provides, the mixed-media module it is integrated by Search inquiry in the first search box separated with the mixed-media module generates, and the mixed-media module includes to webpage Link, when user selects the link during watching the mixed-media module, the link sets the client It is standby to navigate to the webpage, the mixed-media module in response to the user after watching described search results page with it is described The interaction of mixed-media module enables to access and carrys out the content type group that free third party's information, website, application and multimedia are constituted Content, so that enabled access the content via described search results page;
It is used for by what computer processor offer reception was initiated in the second search box in the mixed-media module The functionality of the query of new search results page is generated in the case where not losing described search results page, it is described newly to search Rope inquiry, which is interacted according to the user with the second of the mixed-media module, to be received, and the query is mixed with described The related further search inquiry of interested one or more detail in the search result in media module is closed, and Second search box has the initial ranging input specified based on the described search result in the mixed-media module;And
The new search results page is transmitted from the computer processor to the user.
CN201280060719.3A 2011-12-15 2012-12-17 It is related to the system and method for feature for searching for and/or searching for integration Expired - Fee Related CN104145265B (en)

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