CN101138258A - Method and system of advertising in a mobile communication system - Google Patents
Method and system of advertising in a mobile communication system Download PDFInfo
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- CN101138258A CN101138258A CNA2005800109573A CN200580010957A CN101138258A CN 101138258 A CN101138258 A CN 101138258A CN A2005800109573 A CNA2005800109573 A CN A2005800109573A CN 200580010957 A CN200580010957 A CN 200580010957A CN 101138258 A CN101138258 A CN 101138258A
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Abstract
A method for advertising in a mobile communication system may include generating a request for advertisement information, transmitting the request for advertisement information to an advertisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertisement device, storing the requested advertisement information in a storage device and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile communication device when a request for connection is received by the mobile communication device. The presented selected advertisement information may be stored and statistic information relates to the selected advertisement information may be generated and sent to the advertisement device. The statistic information may be utilized to offset the cost of using the mobile communication system for the user or to track use of the system. The advertisement information may be requested, provides, received and stored during a stand by mode of the mobile communication device. The advertisement information may be request, provided received and stored during a non-peak time on a provider network used by the mobile communication device.
Description
The application requires the rights and interests of following patent application, and is its part continuation application: the U.S. Patent application No.10/851 that on May 21st, 2004 submitted to, 524; The U.S. Provisional Patent Application No.60/566 that on April 28th, 2004 submitted to, 522; The U.S. Provisional Patent Application No.60/562 that on April 13rd, 2004 submitted to, 088, its full content is incorporated in this, with for referencial use.
Technical field
The disclosure relates to carries out advertisement in mobile communication system, more specifically, relate to a kind of method and system that carries out advertisement in mobile communication system.
Background technology
Mobile communication system becomes a part indispensable in the daily life day by day.For example, for many years, the steady-state growth always of the number of users of cell phone system.Along with the development of mobile communications industry, technology has obtained marked improvement in the industry.Generally include such as cellular mobile communication equipment can carry out colored showing, text data shows and more complicated graphical information shows improves display device.In addition, the microprocessor in these equipment has obtained large development, can handle very lot of data, thereby can carry out the transmission of text data, complex figure and voice data and present.Therefore, mobile communication equipment has become gray useful media.
For example, United States Patent (USP) 6,622,174 B1 relate to a kind of system and method for the electronic information that is used for advertisement sent, changes and adds on network to be sent.European patent publication EP0986273 A1 relates to the advertisement information transmission by Short Message Service (SMS).Russ P announces that RU2192049 relates to a kind of method that is used for propagating advertisement and information message (variant).French Patent (FRP) announces that FR2810836 relates to a kind of remote message control system with common terminal, and it can send selected advertisement to station address.In mobile communication system, carry out advertisement though these announcements relate generally to, do not disclose the system and method that is used for carrying out advertisement discussed here in mobile communication system.
Therefore, obviously, be desirable to provide a kind of method and system that is used for carrying out advertisement in mobile communication system.
Summary of the invention
According to embodiment of the present disclosure, a kind of system that is used for carrying out in mobile communication system advertisement comprises: advertising equipment is suitable for storing a plurality of advertising messages, and the advertising message of being asked is provided; Mobile communication equipment; And provider network, be suitable for providing communicating by letter between advertising equipment and the mobile communication equipment, wherein mobile communication equipment also comprises: requesting service is suitable for producing the request to advertising message; Transmitting apparatus is suitable at least to the request of advertising equipment transmission to advertising message; Receiving equipment is suitable for receiving at least the advertising message of being asked that is provided by advertising equipment; Memory device is suitable for storing at least the advertising message of being asked; Interface equipment, be suitable for receiving for the time with second communication equipment connection requests at mobile communication equipment, user to this mobile communication equipment presents the advertising message of selecting from the advertising message of being asked, together with the announcement information of indication to the request that enters of connection; And announcement apparatus, be suitable for writing down the selected advertising message that presents to the user by interface equipment.
According to another embodiment of the present disclosure, a kind of system that is used for carrying out in mobile communication system advertisement comprises: advertising equipment is suitable for storing a plurality of advertising messages, and the advertising message of being asked is provided; Mobile communication equipment; Provider network is suitable for providing communicating by letter between advertising equipment and the mobile communication equipment, and wherein mobile communication equipment also comprises: requesting service is suitable for producing the request to advertising message; Transmitting apparatus is suitable at least to the request of advertising equipment transmission to advertising message; Receiving equipment is suitable for receiving at least the advertising message of being asked that is provided by advertising equipment; Memory device is suitable for storing at least the advertising message of being asked; Connection request equipment, be suitable for providing for second communication equipment connection requests, wherein, send the advertising message from the advertising message of being asked, select and to connection requests to second communication equipment, thereby present selected advertising message and indicate announcement information the request that enters that is connected to the user of second mobile communication equipment; And announcement apparatus, be positioned at second communication equipment place, be suitable for writing down the selected advertising message that the user to second communication equipment presents.
According to an embodiment of the present disclosure, a kind of method of carrying out advertisement in mobile communication system comprises: at the mobile communication equipment place, produce the request to advertising message; At least to the request of advertising equipment transmission to advertising message; The advertising message of being asked is provided from advertising equipment; The advertising message of being asked that provides by advertising equipment is provided at least; At least store the advertising message of being asked; Receiving for the time, presenting the advertising message from the advertising message of being asked, selected and indication announcement information the request that enters that is connected to the user of mobile communication equipment with second communication equipment connection requests; And the use announcement apparatus, the selected advertising message that record presents to the user.
According to another embodiment of the present disclosure, a kind of method of carrying out advertisement in mobile communication system comprises: at the mobile communication equipment place, produce the request to advertising message; At least to the request of advertising equipment transmission to advertising message; The advertising message of being asked is provided from advertising equipment; The advertising message of being asked that provides by advertising equipment is provided at least; At least store the advertising message of being asked; Generation for second communication equipment connection requests; Send for connection requests and the advertising message from the advertising message of being asked, selected to second communication equipment, thereby when receiving, present selected advertising message and indication announcement information for connection requests to the user of second communication equipment for connection requests; And at second communication equipment place, the selected advertising message that record presents to the user.
According to embodiment of the present disclosure, a kind of computer system comprises: processor; And the program storage device of computer system-readable, comprise instruction repertorie, can carry out the method step that is used for carrying out advertisement by processor in mobile communication system.This method step comprises: at the mobile communication equipment place, produce the request to advertising message; At least to the request of advertising equipment transmission to advertising message; The advertising message of being asked is provided from advertising equipment; The advertising message of being asked that provides by advertising equipment is provided at least; At least store the advertising message of being asked; Receiving for the time, presenting the advertising message from the advertising message of being asked, selected and indication announcement information the request that enters that is connected to the user of mobile communication equipment with second communication equipment connection requests; And the use announcement apparatus, the selected advertising message that record presents to the user.
According to embodiment of the present disclosure, a kind of computer system comprises: processor; And the program storage device of computer system-readable, comprise instruction repertorie, can carry out the method step that is used for carrying out advertisement by processor in mobile communication system.This method step comprises: at the mobile communication equipment place, produce the request to advertising message; At least to the request of advertising equipment transmission to advertising message; The advertising message of being asked is provided from advertising equipment; The advertising message of being asked that provides by advertising equipment is provided at least; At least store the advertising message of being asked; Generation for second communication equipment connection requests; Send for connection requests and the advertising message from the advertising message of being asked, selected to second communication equipment, thereby when receiving, present selected advertising message and indication announcement information for connection requests to the user of second communication equipment for connection requests; And at second communication equipment place, the selected advertising message that record presents to the user.
According to embodiment of the present disclosure, a kind of system that is used for carrying out in mobile communication advertisement comprises: mobile communication equipment; Provider network is suitable for allowing carrying out and the communicating by letter of mobile communication equipment, and wherein mobile communication equipment also comprises: caller identification equipment is suitable for discerning the telephone number for the request that enters that is connected with mobile communication equipment; Local advertising equipment, be suitable for storing with at least by a plurality of advertising messages of a plurality of relating to persons of telephone number sign, wherein local advertising equipment is compared the telephone number of being discerned with a plurality of individuals' telephone number, and provides and mate the particular advertisement information of a relating to persons; And interface equipment, be suitable for presenting particular advertisement information and the announcement information of indication for the request that enters that is connected to the user of mobile communication equipment.
According to another embodiment of the present disclosure, a kind of method of carrying out advertisement in mobile communication system comprises: identification is for the telephone number of the request that enters that is connected with mobile communication equipment; The telephone number of being discerned is compared with a plurality of individuals' telephone number, wherein with a plurality of individuals' telephone number, together with each relevant relevant advertisements information of a plurality of philtrums, be stored in the local advertising equipment; When the individual telephone number of telephone number of being discerned and coupling is complementary, provide and the particular advertisement information of mating a relating to persons; And by interface equipment, present particular advertisement information and indicate announcement information for the request that enters that is connected to the user of mobile communication equipment.
According to embodiment of the present disclosure, a kind of system that is used for carrying out in mobile communication advertisement comprises: advertising equipment is suitable for storing a plurality of advertising messages, and the advertising message of being asked is provided; Mobile communication equipment; And provider network, be suitable for providing communicating by letter between advertising equipment and the mobile communication equipment, wherein mobile communication equipment also comprises: requesting service is suitable for producing to the request from the advertising message of advertising equipment; Transmission/receiving equipment is suitable for sending information by provider network, comprises for connection requests, and reception information, comprise the advertising message of being asked; Memory device is suitable for memory response request at least and the advertising message of being asked that provides from advertising equipment; And interface equipment, be suitable for receiving for the time, present the advertising message from the advertising message of being asked, selected together with the announcement information of indication for the request that enters that connects to the user of this mobile communication equipment with second communication equipment connection requests at mobile communication equipment.
According to another embodiment of the present disclosure, a kind of method of carrying out advertisement in mobile communication system comprises: produce the request to advertising message; To the request of advertising equipment transmission to advertising message, wherein advertising equipment is stored a plurality of advertising messages; Receive the advertising message of being asked from advertising equipment; In memory device, store the advertising message of being asked; And when mobile communication equipment receives for connection requests, present selected advertising message and indication announcement information for the request that enters that is connected to the user of mobile communication equipment.
A kind of being used for comprising that the mobile communication system of a plurality of mobile communication equipments according to another embodiment of the present invention carries out the system of advertisement and comprise: Advertisement Server, be used to store the advertising message that comprises a plurality of advertising units, and send the advertising message that comprises a plurality of advertising units to a plurality of mobile communication equipments; And provider network, be used to provide communicating by letter between Advertisement Server and a plurality of mobile communication equipments, in wherein a plurality of mobile communication equipments each comprises the memory that is used to store the advertising message that comprises a plurality of advertising units, and Advertisement Server is configured to the precalculated position according to the user, control is to the selection of one of a plurality of advertising units, to be presented to the user of a plurality of mobile communication equipments.
Description of drawings
By with reference to detailed description below in conjunction with accompanying drawing, will be better understood the disclosure, thus the advantage of more intactly understanding the disclosure and having.
Fig. 1 is according to embodiment of the present disclosure, is used for carrying out in mobile communication system the block diagram of the system of advertisement;
Fig. 2 illustrates among Fig. 1, is used for carrying out in mobile communication system the block diagram of mobile communication equipment of the system of advertisement;
Fig. 3 is according to another embodiment of the present disclosure, is used for carrying out in mobile communication system the block diagram of the system of advertisement;
Fig. 4 is according to embodiment of the present disclosure, is used for carrying out in mobile communication system the block diagram of the system of advertisement;
Fig. 5 illustrates according to an embodiment of the present disclosure, carries out the flow chart of the method for advertisement in mobile communication system;
Fig. 6 illustrates according to embodiment of the present disclosure, carries out the flow chart of the method for advertisement in mobile communication system;
Fig. 7 illustrates according to another embodiment of the present disclosure, carries out the flow chart of the method for advertisement in mobile communication system;
Fig. 8 illustrates according to embodiment of the present disclosure, carries out the block diagram of the system of advertisement in mobile communication system;
Fig. 9 is the demonstration graph that is used to realize according to the computer system of method and system of the present disclosure;
Figure 10 is according to embodiment of the present disclosure, the demonstration graph of the advertising method among the mobile network;
Figure 11 is according to embodiment of the present disclosure, the demonstration graph of the advertising method in the gsm cellular network;
Figure 12 is according to embodiment of the present disclosure, is used for the demonstration graph of method of preservation advertising message of mobile network's ad system;
Figure 13 is according to embodiment of the present disclosure, is used for the demonstration graph of method of preservation advertising message of GSM mobile network's ad system;
Figure 14 is according to embodiment of the present disclosure, produces the demonstration graph of the statistical information of the ad system among the mobile network;
Figure 15 is according to embodiment of the present disclosure, produces the demonstration graph of the statistical information of the ad system among the GSM mobile network;
Figure 16 is according to embodiment of the present disclosure, carries out the demonstration graph of the method for advertisement in the mobile network; And
Figure 17 is according to embodiment of the present disclosure, carries out the demonstration graph of the method for advertisement in the GSM mobile network.
Embodiment
Mobile communication system typically comprises: at least one mobile communication equipment, or customer equipment; And system operator, or provider network, cellular network makes can communicate between customer equipment and other communication equipment typically.That is, provider network allows mobile communication equipment and other mobile communication equipment and communicates such as other communication equipment of routine call.In addition, provider network can allow mobile communication equipment and Internet service provider to communicate, thereby mobile communication equipment can enter the Internet.More specifically, mobile communication equipment uses wireless application protocol (wap) to enter the Internet usually.Mobile communication equipment generally includes function of voice communication and data communication function, thereby allows the user to carry out call, and sends and the reception several data, for example, comprises text data, voice data and/or graph data.The example of mobile communication system comprises cell phone system, the system of the employing CDMA technology of generally using in the U.S. for example, and the system of the employing GSM technology of generally using in Europe and Asia.
Can adopt the form of the software application that on computer system, moves, realize system and method for the present disclosure such as large-scale computer, personal computer (PC), handheld computer, server etc.Computer system can be linked with database or multiple storage medium.For example, this link can connect by the network such as local area network (LAN), or pass through the internet by the direct link such as direct rigid line or wireless connections.
Fig. 9 illustrates the example of the computer system that can realize native system and method.The computer system that totally is called system 100 can comprise CPU (CPU) 102, memory 104, printer interface 106, display unit 108, LAN (local area network (LAN)) Data Transmission Control Unit 110, LAN interface 112, network controller 114, internal bus 116, database 120 and one or more input equipment 118, for example keyboard, mouse etc.Certainly, can comprise other assembly in the computer system 100, some assemblies can not exist.
Fig. 1 shows according to an embodiment of the present disclosure, is used for carrying out in mobile communication system the system of advertisement.This system comprises at least one mobile communication equipment 12, advertising equipment 14 and allows the provider network of communicating by letter 16 between mobile communication equipment and the advertising equipment at least.Can also comprise other mobile communication equipment 12a, 12b and 12c.
Fig. 2 illustrates in greater detail the mobile communication equipment 12 of Fig. 1.Mobile communication equipment 12 preferably includes requesting service 22, is suitable for producing the request to advertising message.Transmitting apparatus 23 is suitable for by provider network 16, at least the request that sends advertising message to advertising equipment 14.Receiving equipment 24 is suitable for receiving the advertising message of being asked from advertising equipment 14 at least.Memory device 26 is suitable for storing at least the advertising message of being asked.Interface equipment 27 is suitable for receiving for when request of entering that is connected with mobile communication equipment 12, and the user to mobile communication equipment presents the advertising message of selecting from the advertising message of being asked at least.Announcement apparatus 28 can be suitable for writing down the advertising message that presents to the user.For example, controller (not shown) be can also comprise, control request equipment 22, transmitting apparatus 23, receiving equipment 24, memory device 26, interface equipment 27 and announcement apparatus 29 come such as microprocessor.
Requesting service 22 produce to send to advertising equipment 14, to the request of advertising message.This request preferably includes the characteristic information relevant with the feature of mobile communication equipment 12.For example, this characteristic information preferably includes and the display sizes of mobile communication equipment 12, the restriction of display and/or the relevant information of audio-frequency function of mobile communication equipment.
Transmitting apparatus 23 is by provider network 16, at least to the request of advertising equipment 14 transmissions to advertising message.Transmitting apparatus 23 can also be used for representative mobile communication equipment 12, send any out of Memory.That is, can use single transmitting apparatus 23 to come, send all information from mobile communication equipment 12 by provider network 16.
Be stored in advertising message in the advertising equipment 14 and can be figure, text and/audio-frequency information.Each advertising message unit further comprises the information of gray title, gray phone or fax number and any other needs, for example, and the URL of advertiser website.Each advertising message unit also preferably includes and presents quantity, and indication will present the number of times of this advertising message unit to the user of mobile communication equipment 12.Preferably, advertising equipment 14 responses are to the request of advertising message, and the characteristic information according to comprising in this request provides the advertising message of being asked.That is, to the advertising message of being asked of mobile communication equipment 12 transmissions and the function compatibility of mobile communication equipment.Preferably, by provider network 16, send the advertising message of being asked to mobile communication equipment 12.
Receiving equipment 24 receives the advertising message of being asked from advertising equipment 14.Preferably, receiving equipment 24 receives all and enters information, for example, comprises the voice messaging that enters during the telephone talk, and for the request that enters that is connected with other customer equipment.That is, can use single receiving equipment 24 to receive all information.Though the transmitting apparatus 22 and the receiving equipment 24 that separates that separate have been discussed specially, can also have been used transmission/receiving equipment (see figure 8) that transmission and receiving function are provided.This equipment generally is used for mobile communication system.
The advertising message of being asked that memory device 26 storages are received by mobile communication equipment 12.Memory device 26 can be any storage medium, and when needed, except advertising message, can also store out of Memory.
When receiving from another or second communication equipment for the time, present the advertising message of selecting in the advertising message of being asked of storage from memory device 26 to the user by interface equipment 27 with mobile communication equipment 12 connection requests.The preferably single advertising message of selected advertising message unit.Preferably, another communication equipment is another mobile communication equipment.Generally include the information relevant with the telephone number of another communication equipment for connection requests, for example, the user to mobile communication equipment 12 shows this information on the display screen of interface equipment 27 usually.Yet, because telephone number can not take the too many space on the display, so, when receiving, also present the advertising message of selecting in the advertising message of being asked of storage from memory device 26 to the user for connection requests.Selected advertising message can be text message, graphical information and/or audio-frequency information.Preferably, present selected advertising message, accept for connection requests up to the user to the user.By this way, present selected advertising message to the user, still, this presents the use that can not disturb mobile communication equipment 12, or with after communicating by letter of another communication equipment begins, the attentiveness of dispersion user.Because when receiving for connection requests, interface equipment 27 attracts user's attentiveness generally, the user can watch selected advertising message usually.
Can also comprise enable information for connection requests.This enable information allows to present advertising message to the user of mobile communication equipment 12.If do not comprise enable information for connection requests, then interface equipment 27 does not show selected advertising message to the user.
Preferably, when mobile communication equipment 12 is in standby mode, promptly, when mobile communication equipment " standby ", when waiting for, carry out the reception of the advertising message that provides, asked of transmission, advertising message of generation to the request of advertising message, this request and the storage of advertising message respectively by requesting service 22, transmitting apparatus 23, advertising equipment 14, receiving equipment 24 and memory device 26 with another communication apparatus communication.When mobile communication equipment is in standby mode, can uses request timer (not shown), thereby periodically produce the request that produces by requesting service 22 advertising message.By this way, can in memory device 26, store other advertising message, and/or new advertising message can alternative storage devices 26 in previous advertising message.
In a preferred embodiment, between the non-peak period on the provider network, carry out the reception of the advertising message that provides, asked of transmission, advertising message of request to advertising message, this request and the storage of advertising message respectively by requesting service 22, transmitting apparatus 23, advertising equipment 14, receiving equipment 24 and memory device 26.Therefore, when almost not having activity on the provider network, carry out the communication of request and providing of advertising message, thereby leave network in the peak period more idle.
Can comprise announcement apparatus 28 in the mobile communication equipment 12, write down the advertising message that presents to the user.Notification unit 28 is collected and the record advertising message, more specifically, presents to user's advertising message unit, and provides and the relevant statistical information in advertising message unit that presents to the user.This statistical information is preferably indicated the particular advertisement information unit that presents to the user, is presented the time of each unit and the number of times that each unit has presented to the user to the user.The user can also be when wanting to look back the advertising message unit that had before presented, the visit statistical information.Statistical information can also comprise that the indication user has used the mark of this statistical information.This mark can indicate the user to look back the particular advertisement information unit, selected and stored a part of advertising message unit, whether the user has been connected to webpage or the hyperlink that is identified in the advertising message unit, and/or whether has called out the telephone number that comprises in the advertising message unit.Preferably, for example, when mobile communication equipment 12 is in standby mode, periodically send statistical information to advertising equipment 14 by transmitting apparatus 23.
Preferably, use the statistical information that sends to advertising equipment 14, reduce any cost that the use of mobile communication system is associated with the user.For example, the advertising message associated advertisement merchant who looks back with the specific user can pay the cost of user to the use of communication system, maybe can pay the cost that reception presents the personal call calling of advertising message therebetween.
Alternatively, statistical information can be used for following the tracks of the use of this ad system.That is, can use statistical information to provide the information relevant, concentrate its advertising campaign to help them with its advertisement to advertiser.
Be described in the method for carrying out advertisement in the mobile communication system with reference to figure 5.At step S51, produce request to advertising message.At step S52, to the request of advertising equipment transmission to advertising message.At step S53, provide the advertising message of being asked from advertising equipment.At step S54, receive the advertising message of being asked from advertising equipment.At step S55, store the advertising message of being asked at least.At step S56, when receiving for the time, present the advertising message of from the advertising message of being asked, selecting to the user of mobile communication equipment with second communication equipment connection requests.At step S57, the selected advertising message that record presents to the user.The method of Fig. 5 comes down to by above with reference to the described method that system realized that is used for carrying out in mobile communication system advertisement of Fig. 1 and 2, therefore, no longer needs here to describe in detail.
With reference to figure 3 another embodiment that is used for carrying out in mobile communication system the system of advertisement is described.The system of Fig. 3 and above with reference to the described system similarity of Fig. 1 and 2, common reference number is used for representing common element.As shown in Figure 1, this system comprises at least one mobile communication equipment 12 substantially, and it links to each other with advertising equipment 14 by provider network 16.The request that the requesting service 22 of mobile communication equipment 12 produces advertising message, transmitting apparatus 23 sends this request to advertising equipment 14.Advertising equipment 14 provides the advertising message of being asked, and by provider network 16, sends the advertising message of being asked to mobile communication equipment 12.Receiving equipment 24 receives the advertising message of being asked at least, and with in fact to above with reference to the similar mode of figure 2 described modes, the advertising message of being asked is stored in the memory device 26.
In the present embodiment, mobile communication equipment 12 is used as called communication device.That is, mobile communication equipment 12 is initiated and the communicating by letter of another or second communication equipment.Connection request equipment 29 produce for another communication equipment connection requests, and by transmitting apparatus 23 by provider network 16, send this request to another communication equipment.In addition, will be from be stored in memory device 26 ask the advertising message selected in the advertising message with sending for connection requests, and when receiving, present to the user of another communication equipment for connection requests.In a preferred embodiment, another communication equipment is in fact to above similar with reference to the described mobile communication equipment of Fig. 1 and 2 12.Therefore, to the above advertising message that presents to the user of second communication equipment with reference to the similar announcement apparatus record of the described announcement apparatus of figure 2 27, and, provide the statistical information that will send to advertising equipment 14 in the mode similar to aforesaid way.In the present embodiment, for the user of mobile communication equipment, the user of second mobile communication equipment or this two users can use statistical information to compensate the cost of using mobile communication system.
With reference to the method for in mobile communication system carrying out advertisement of figure 6 descriptions according to another embodiment of the disclosure.At step S61,, produce request to advertising message at the mobile communication equipment place.At step S62, to the request of advertising equipment transmission to advertising message.At step S63, provide the advertising message of being asked from advertising equipment.At step S64, receive the advertising message of being asked that provides by advertising equipment at least.At step S65, the advertising message that storage is asked.At step S66, produce for second communication equipment connection requests.At step S67, send for connection requests and the advertising message from the advertising message of being asked, selected to second communication equipment, thereby when receiving for connection requests, present selected advertising message and indication announcement information to the user of second communication equipment for connection requests, and the selected advertising message that presents to the user of second communication equipment of record.Therefore the method for Fig. 6, no longer needs to describe in detail in fact to above similar with reference to the employed method of figure 3 described systems here.
As mentioned above, mobile communication equipment generally comprises the caller identification function.That is, mobile communication equipment shows the telephone number that originates from for the request that enters that connects, and this is very general.In addition, many mobile communication equipments can be stored in many ways in electric phone book or user's contact person's telephone number, name and out of Memory, with name or the telephone number that allows the user easily to visit its contact person.Many mobile communication equipments will be attempted being complementary for the telephone number of storing in the telephone number of the request that enters that connects and the electric phone book, and will find when mating, and show the individual's relevant with the telephone number that enters calling name.
With reference to figure 4 another embodiment that is used for carrying out in mobile communication the system of advertisement is described.This system comprises: advertising equipment 14 is suitable for storing a plurality of advertising messages, and the advertising message of being asked is provided; Mobile communication equipment 12; And provider network 16, be suitable for allowing at least communicating by letter between advertising equipment and the mobile device, these and above with reference to the unit affinity that provides in the figure 1 described system, common reference number is used for representing common element.
Fig. 4 is being described in more detail of mobile communication equipment 12.This mobile communication equipment comprises caller identification equipment 42, is suitable for discerning the telephone number for the request that enters that is connected with mobile communication equipment.Requesting service 44 is suitable for according to the telephone number of being discerned, the request advertising message.Local advertising equipment 46 be suitable for storing at least with by a plurality of advertising messages of a plurality of the relating to persons that telephone number identified.Requesting service 44 transmits the telephone number of being discerned to local advertising equipment, asks the advertising message from local advertising equipment.Local advertising equipment is compared the telephone number of being discerned with a plurality of individuals' telephone number, and the particular advertisement information that provides and mate a relating to persons to requesting service, at the requesting service place, this information is sent to interface equipment 47, show with user to mobile communication equipment.Interface equipment 47 is in fact to above similar with reference to the described interface equipment of figure 2 27.
Do not find in local advertising equipment 46 under coupling individual's the situation, requesting service 44 requests are from the advertising message of advertising equipment 14.With in fact with above with reference to the identical mode of the described mode of Fig. 1 and 2, carry out this request.That is, this request is produced by requesting service 44, and sends to advertising equipment 14, and advertising equipment 14 provides the advertising message of being asked, and is received by mobile communication equipment.In the present embodiment, the telephone number of being discerned is sent to advertising equipment 14 with the request to advertising message.Advertising equipment 14 provides the advertising message of being asked according to the telephone number of being discerned to requesting service.Present the advertising message of being asked by interface equipment 47 to the user of mobile communication equipment.In addition, advertising message of being asked and the telephone number of being discerned are stored in the local advertising equipment, for future use.The advertising message of being asked comprises section correlation time, and during this period, the advertising message of being asked is relevant with the owner of the telephone number of being discerned.At least in this section, in local advertising equipment, store advertising message of being asked and the telephone number of being discerned correlation time.
Further describe the method for in mobile communication system, carrying out advertisement with reference to figure 7 according to another embodiment of the disclosure.At step S71, identification is for the telephone number in the request of entering that is connected with mobile communication equipment.At step S72, the telephone number of being discerned is compared with a plurality of individuals' telephone number, wherein, with a plurality of individuals' telephone number, together with each relevant relevant advertising message of a plurality of individuals, be stored in the local advertising equipment.At step S73, when the individual telephone number of telephone number of being discerned and coupling is complementary, provide and the particular advertisement information of mating a relating to persons.At step S74,, present particular advertisement information and indication announcement information for the request that enters that is connected to the user of mobile communication equipment by interface equipment.
Further describe another embodiment that is used for carrying out the system of advertisement in mobile communication with reference to figure 8.The system of Fig. 8 in fact with above with reference to the described system similarity of Fig. 1 and 2, common reference number is used for representing common element.The system of Fig. 8 also comprises the transmission/receiving equipment 81 that is used to send and receive information.In addition, can comprise positioning equipment 82, determine the position of mobile communication equipment.Generally comprise this feature in the mobile communication equipment.These equipment generally use satellite-signal or from the signal of Network Provider, determine the position of mobile communication equipment 12.The system of Fig. 8 is to operate with reference to the identical mode of figure 1 described mode with above in fact.Transmission/receiving equipment 81 sends and receives the information of the identification information that comprises request and asked.Positioning equipment 82 provides positional information, this positional information can be used for selecting the selected advertisement that presents to the user by interface equipment 27.
Can select the selected advertising message that presents to the user according to the position of mobile communication equipment.By this way, can present the relevant advertising message in zone or adjacent area with this user place to the user.Can select selected advertising message according to the time in one day, thus the relevant advertising message of time in the user presents with a day.The advertising message of being asked from advertising equipment 14 can comprise prior information, and indication presents particular advertisement information to user priority.For example, under specific circumstances, particular advertisement merchant may wish to show its advertisement more continually than other advertisement, then can use prior information to increase presenting of this advertising message.
In another embodiment of the present invention, control advertising equipment 14 by the system manager, make it when mobile communication equipment is in standby mode, the advertising message that comprises a plurality of advertising units is provided to mobile communication equipment shown in Figure 1 12,12a, 12b and 12c.Storage comprises the advertising message that is received of a plurality of advertising units in the memory device 26 of each mobile communication equipment.
As mentioned above, by using positioning equipment shown in Figure 8 82, the system manager of advertising equipment 14 can be according to the adjacent area at the current place of user, selects and in a plurality of advertising units that the user of mobile communication equipment presents in the mobile communication equipment to be stored selected one.
In addition, the system manager of advertising equipment 14 can be according to the time in one day, selects and in a plurality of advertising units that the user of mobile communication equipment presents in the mobile communication equipment to be stored selected one.
The advantage of the above-mentioned feature of present embodiment of the present invention is that the system manager of advertising equipment 14 can be according to predetermined geographic and the time in one day, and which advertisement the user who controls to mobile communication equipment presents.For example, in having the geographic area in a large amount of bars, the system manager can show the advertising unit relevant with specific bar during " a good time ".
In addition, because above-mentioned feature of the present invention, the system manager has advantage from the specific objective advertising function to advertiser that can sell, finds in the system that this function can't formerly be carried.
Can use one or more conventional general purpose digital computer and/or servers of programming, realize the disclosure easily according to the explanation of this explanation.According to the explanation of the present disclosure that comprises the explanation shown in Figure 10-17, the programmer who is skilled in technique can easily work out suitable software code.Can also pass through the configure dedicated integrated circuit, or, realize the disclosure by the conventional component network that interconnection is fit to.
Consider above explanation, can carry out multiple additional modifications and change the disclosure.Therefore, be appreciated that within the scope of the appended claims, can implement the disclosure according to the mode except the embodiment of special description here.
Claims (40)
1. system that is used for carrying out in mobile communication system advertisement comprises:
Advertising equipment is suitable for storing a plurality of advertising messages, and the advertising message of being asked is provided;
The source mobile communication equipment; And
Provider network is suitable for providing communicating by letter between advertising equipment and the source mobile communication equipment, wherein
The source mobile communication equipment also comprises:
Requesting service is suitable for producing the request to advertising message;
Transmitting apparatus is suitable at least to the request of advertising equipment transmission to advertising message;
Receiving equipment is suitable for receiving at least the advertising message of being asked that is provided by advertising equipment;
Memory device is suitable for storing at least the advertising message of being asked;
Interface equipment is suitable for sending for destination communication equipment connection requests the time at the source mobile communication equipment, sends and presents the advertising message of selecting in the advertising message of being asked from be stored in memory device to the user of destination mobile communication equipment; And
Announcement apparatus is suitable for writing down the selected advertising message that is presented to the user by interface equipment.
2. system according to claim 1, a plurality of advertising messages that wherein are stored in the advertising equipment are a plurality of advertising messages unit, each advertising message unit is relevant with single advertisement.
3. system according to claim 2, wherein the advertising message of being asked comprises at least one advertising message unit.
4. system according to claim 3, wherein each advertising message unit one of comprises in text message, graphical information and the audio-frequency information at least.
5. system according to claim 4, wherein each advertising message unit comprise with will to the user present the number of times of advertising message unit relevant present quantity.
6. system according to claim 5, wherein the request to advertising message comprises the characteristic information relevant with the function of source mobile communication equipment.
7. system according to claim 6, wherein the advertising message of being asked provides according to characteristic information.
8. system according to claim 7, wherein interface equipment also comprises:
Display is suitable for to user's videotex information and graphical information; And
Audio frequency apparatus is suitable for providing audio-frequency information to the user.
9. system according to claim 8, wherein when detecting enable information in for connection requests, interface equipment presents selected advertising message to the user.
10. system according to claim 9, wherein the selected advertising message that is presented to the user by interface equipment is at least one advertising message unit.
11. system according to claim 10, wherein at interface equipment after the user presents selected advertising message, the quantity that presents of at least one the advertising message unit that comprises in the selected advertising message subtracts 1.
12. system according to claim 11, wherein announcement apparatus provides and the relevant statistical information of selected advertising message that is presented by interface equipment.
13. system according to claim 12, wherein statistical information comprises the relevant information of presentative time section that presents number of times and selected advertising message with selected advertising message.
14. system according to claim 13, wherein statistical information comprises the phone mark, and the indication user uses the source mobile communication equipment, has called out the telephone number that comprises in the selected advertising message.
15. system according to claim 14, wherein statistical information comprises mark, and the indication user uses the source mobile communication equipment, has visited the hyperlink that identifies in selected advertising message.
16. system according to claim 15, wherein statistical information sends to advertising equipment by transmitting apparatus.
17. system according to claim 16, wherein advertising equipment uses statistical information to come to compensate the cost of using mobile communication system to the user.
18. system according to claim 17, wherein advertising equipment uses statistical information to come the use of tracking system.
19. system according to claim 18, wherein requesting service periodically produces the request to advertising message according to request time, thereby periodically provides the new advertising message of being asked by advertising equipment, and it is stored in the memory device.
20. a method of carrying out advertisement in mobile communication system comprises:
At source mobile communication equipment place, produce request to advertising message;
At least to the request of advertising equipment transmission to advertising message;
The advertising message of being asked is provided from advertising equipment;
The advertising message of being asked that provides by advertising equipment is provided at least;
At least store the advertising message of being asked;
Sending for the time, sending and present the advertising message of from the advertising message of being asked of storage, selecting to the user of destination mobile communication equipment with destination communication equipment connection requests; And
The selected advertising message that record presents to the user.
21. method according to claim 20, wherein advertising equipment is stored a plurality of advertising messages unit, and each advertising message unit is relevant with single advertisement.
22. method according to claim 21, wherein the advertising message of being asked comprises at least one advertising message unit.
23. method according to claim 22, wherein each advertising message unit one of comprises in text message, graphical information and the audio-frequency information at least.
24. method according to claim 23, wherein each advertising message unit comprise with will to the user present the number of times of advertising message unit relevant present quantity.
25. method according to claim 24, wherein the request to advertising message comprises the characteristic information relevant with the function of source mobile communication equipment.
26. method according to claim 25, wherein the advertising message of being asked provides according to characteristic information.
27. method according to claim 25, wherein rendering step also comprises:
On display screen to user's videotex information and graphical information; And
Use audio frequency apparatus, present audio-frequency information to the user.
28. method according to claim 27, wherein rendering step also comprises:
From the destination communication equipment for connection requests in, detect enable information, after detecting enable information, present selected advertising message to the user.
29. method according to claim 28, wherein the selected advertising message that presents to the user at rendering step is at least one advertising message unit, and selected advertising message is selected according to presenting quantity.
30. method according to claim 29, wherein at rendering step after the user presents selected advertising message, the quantity that presents of at least one the advertising message unit that comprises in the selected advertising message subtracts 1.
31. method according to claim 30, wherein recording step also comprises provides and the relevant statistical information of selected advertising message that presents to the user at rendering step.
32. method according to claim 31, wherein statistical information comprises the relevant information of presentative time section that presents number of times and selected advertising message with selected advertising message.
33. method according to claim 32, wherein statistical information comprises the phone mark, and the indication user uses the source mobile communication equipment, has called out the telephone number that comprises in the selected advertising message.
34. method according to claim 33, wherein statistical information comprises mark, and the indication user uses the source mobile communication equipment, has visited the hyperlink that identifies in selected advertising message.
35. method according to claim 34 also comprises:
Send statistical information to advertising equipment.
36. method according to claim 35 also comprises:
According to statistical information, compensate the cost of use source mobile communication equipment to the user of source mobile communication equipment.
37. method according to claim 36 also comprises and uses statistical information to come the use of tracking system.
38.,, periodically carry out the step of the request of generation, thereby periodically provide the new advertising message of being asked, and it is stored in the memory device by advertising equipment wherein according to request time according to the described method of claim 37.
39. a system that is used for carrying out in the mobile communication system that comprises a plurality of mobile communication equipments advertisement comprises:
Advertisement Server is used to store the advertising message that comprises a plurality of advertising units, and sends the advertising message that comprises a plurality of advertising units to a plurality of mobile communication equipments; And
Provider network is used to provide communicating by letter between Advertisement Server and a plurality of mobile communication equipments, and each in wherein a plurality of mobile communication equipments comprises the memory that is used to store the advertising message that comprises a plurality of advertising units, and
Advertisement Server is configured to the precalculated position according to the user, and control is to the selection of one of a plurality of advertising units, to be presented to the user of a plurality of mobile communication equipments.
40. according to the described system of claim 39, wherein Advertisement Server also was configured to according to the time in one day, control is selected.
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US56208804P | 2004-04-13 | 2004-04-13 | |
| US60/562,088 | 2004-04-13 | ||
| US60/566,522 | 2004-04-28 | ||
| US10/851,524 | 2004-05-21 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101138258A true CN101138258A (en) | 2008-03-05 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2005800109573A Pending CN101138258A (en) | 2004-04-13 | 2005-04-13 | Method and system of advertising in a mobile communication system |
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| Country | Link |
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| CN (1) | CN101138258A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010083733A1 (en) * | 2009-01-22 | 2010-07-29 | 腾讯科技（深圳）有限公司 | Method and device for implementing statistic of advertisements delivered to mobile terminal |
| CN101854364A (en) * | 2009-02-27 | 2010-10-06 | 捷讯研究有限公司 | Transmit the Advertisement Server and the correlation technique of targeted advertisements to mobile wireless device |
| US8606248B2 (en) | 2009-02-27 | 2013-12-10 | Blackberry Limited | Advertising server for delivering targeted advertisements to a mobile wireless device and associated methods |
-
2005
- 2005-04-13 CN CNA2005800109573A patent/CN101138258A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010083733A1 (en) * | 2009-01-22 | 2010-07-29 | 腾讯科技（深圳）有限公司 | Method and device for implementing statistic of advertisements delivered to mobile terminal |
| CN101854364A (en) * | 2009-02-27 | 2010-10-06 | 捷讯研究有限公司 | Transmit the Advertisement Server and the correlation technique of targeted advertisements to mobile wireless device |
| US8606248B2 (en) | 2009-02-27 | 2013-12-10 | Blackberry Limited | Advertising server for delivering targeted advertisements to a mobile wireless device and associated methods |
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