JP2012174017A - Communication system, advertisement distribution method thereof, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To achieve distribution of advertisement with high user's interest and a high browsing rate even when the user's interest changes every moment.SOLUTION: A communication system includes: a user personal information database which records log information of a portable terminal in association with information for specifying the portable terminal; a database for advertisement to be distributed which stores an advertisement to be distributed in association with an attribute of the portable terminal; an attribute extraction unit which extracts the attribute of an advertisement distribution target portable terminal from the log information of portable terminal stored in the user personal information database by using the information for specifying the advertisement distribution target portable terminal; and an advertisement distribution unit which determines an advertisement to be distributed for the advertisement distribution target portable terminal from the database for advertisement to be distributed according to the attribute of the extracted advertisement distribution target portable terminal, and distributes the advertisement which is determined to be distributed to the advertisement distribution target portable terminal.

Description

  The present invention relates to a communication system, an advertisement distribution method, and a program thereof, and more particularly, to a communication system that distributes an advertisement when a call of a mobile terminal ends, an advertisement distribution method, and a program thereof.

  In a mobile terminal such as a mobile phone, an advertisement that is finally viewed as a result of a user's voluntary search or the like, or a general unilateral distribution from an advertiser represented by an e-mail magazine With mobile advertising, you can't expect a high level of browsing.

  In this regard, Patent Document 1 includes an advertisement information management device that stores and manages display data related to commercial information, and a telephone exchange that extracts display data from the advertisement information management device and transmits the display data to the terminal. A commercial telephone system for displaying display data on a terminal as an opportunity has been proposed. According to this, it is said that the advertising effect can be improved without obstructing a comfortable telephone conversation environment of the user.

  Japanese Patent Laid-Open No. 2004-228561 includes receiving means for receiving advertisement information transmitted from a server or computer on a communication network via a base station, and displays the advertisement information received by the receiving means during or after the call. Communication devices such as portable terminals have been proposed. This communication device is supposed to be able to perform more efficient advertisement by changing the advertisement according to the gender, age, hobby, etc. of the user.

  Furthermore, Patent Document 3 proposes an advertisement distribution server connected to a communication terminal via a network, which transmits advertisement data serving as a standby screen of the communication terminal to the communication terminal. This advertisement delivery server transmits advertisement data to a communication terminal based on user identification information in which category information corresponding to attribute information set in advertisement data is set, and thus responds to user preferences, hobbies, etc. It is possible to deliver advertisements.

Japanese Patent Laid-Open No. 2001-257811 JP 2001-320450 A Japanese Patent Laid-Open No. 2003-009673

  However, in Patent Document 1, advertisement data is displayed after the call ends. However, since the advertisement is transmitted regardless of the user's interest, when the displayed advertisement is of low interest to the user, , I can not expect much browsing of advertising.

  On the other hand, in Patent Document 2, it is possible to change advertisements according to the gender, age, hobbies, etc. of the user, but since the information set in advance is used, the user's interest changes every moment. However, if the information is different from information set in advance at a certain time, it is difficult to deliver an advertisement that is highly interested by the user.

  Also, even in Patent Document 3, it is possible to distribute advertisements according to user preferences, hobbies, etc. using category information, but since this category information is also set in advance, patents As in the case of Document 2, if the user's interest changes from moment to moment and is different from the preset information at a certain point in time, it is difficult to deliver an advertisement that is highly interested by the user at that point. is there.

  SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned problems, and even when the user's interest changes every moment, the communication system capable of realizing the delivery of an advertisement with a high user interest and a high browsing rate, its advertisement delivery method, and To provide a program.

  According to the first aspect of the present invention, a user personal information database that records log information of a mobile terminal in association with information that identifies the mobile terminal, and a distribution advertisement that stores a distribution advertisement in association with the attribute of the mobile terminal An attribute extracting unit that extracts attributes of the mobile terminal targeted for advertisement distribution from the log information of the mobile terminal recorded in the user personal information database using the database and information identifying the mobile terminal targeted for advertisement distribution; In accordance with the attribute of the mobile terminal targeted for advertisement distribution, the distribution advertisement for the mobile terminal targeted for advertisement distribution is determined from the distribution advertisement database, and the determined distribution advertisement is distributed to the mobile terminal targeted for advertisement distribution. There is provided a communication system including an advertisement distribution unit.

  According to the second aspect of the present invention, a user personal information database that records log information of a mobile terminal in association with information that identifies the mobile terminal, and a distribution advertisement that stores a distribution advertisement in association with the attribute of the mobile terminal An advertisement distribution method for a communication system having a database, and using information for identifying a mobile terminal targeted for advertisement distribution, from the mobile terminal log information recorded in the user personal information database, the mobile terminal targeted for advertisement distribution Attributes are extracted, distribution advertisements for mobile terminals targeted for advertisement distribution are determined from the distribution advertisement database according to the extracted attributes of the mobile terminals targeted for advertisement distribution, and the determined distribution advertisements are distributed. There is provided an advertisement distribution method characterized by distribution to a target portable terminal.

  According to the third aspect of the present invention, a user personal information database that records log information of a mobile terminal in association with information that identifies the mobile terminal, and a distribution advertisement that stores a distribution advertisement in association with the attribute of the mobile terminal An advertisement distribution program for a communication system having a database, wherein the computer uses information for identifying a mobile terminal targeted for advertisement distribution, and is targeted for advertisement distribution from the log information of the mobile terminal recorded in the user personal information database An attribute extraction unit that extracts the attributes of the mobile terminal of the mobile device, and determines a delivery advertisement for the mobile terminal that is the target of the advertisement distribution from the distribution advertisement database according to the attribute of the extracted mobile terminal that is the target of the advertisement distribution. An advertisement distribution program is provided for causing the distributed advertisement to function as an advertisement distribution unit that distributes the distributed advertisement to mobile terminals targeted for advertisement distribution.

  ADVANTAGE OF THE INVENTION According to this invention, even when a user's interest changes every moment, a user's interest is high and the delivery of an advertisement with a high browsing rate is realizable.

It is a block diagram which shows the structure of the communication system which concerns on one embodiment of this invention. It is a schematic flowchart which shows operation | movement of the operator system shown in FIG. It is a schematic flowchart which shows operation | movement of the advertisement delivery system shown in FIG. It is a schematic flowchart which shows operation | movement of the communication system shown in FIG.

  Next, an embodiment of a communication system, an advertisement distribution method, and a program according to the present invention will be described in detail with reference to the drawings.

  FIG. 1 shows a configuration diagram of a communication system according to an embodiment of the present invention.

  A communication system 100 according to the present embodiment shown in FIG. 1 includes a transmission terminal 1 composed of a mobile phone (mobile terminal) A on the transmission side and a reception terminal 2 composed of a mobile phone B on the reception (incoming) side. This is applied to the advertisement display when a telephone call is made, and includes an operator system 3 of a mobile communication carrier and an advertisement distribution system 4. The operator system 3 and the advertisement distribution system 4 are connected on a communication network (not shown). An advertiser website 5 is also connected as a web server on the communication network.

  The transmitting terminal 1 and the receiving terminal 2 can be connected to a communication network via a base station (not shown) assigned to the cell in which each is located. In the present embodiment, the transmitting terminal 1 and the receiving terminal 2 are configured by mobile phones equipped with known functions such as a call function, a mail transmission / reception function, and a website browsing function. As known functions of the cellular phone, known functions are applied in the present embodiment, and the details thereof are omitted.

  The operator system 3 is an operation system of a mobile communication carrier used by the users of the transmission terminal 1 and the reception terminal 2 and is arranged on the communication network. The operator system 3 includes a control device 30 and a user personal information database (DB) 31.

  The control device 30 includes a CPU (Central Processing Unit) operable by program control, and controls the operation of the entire system by processing of the CPU. This control device 30 functionally includes an attribute extraction unit 32.

  The attribute extraction unit 32 uses the user personal information database 31 to determine attributes such as preference information of the receiving terminal 2 based on the log information of the specified receiving terminal 2 from the user information that specifies the received receiving terminal 2. (Hereinafter, preference information) is extracted.

  The user personal information database 31 is associated with user information such as a telephone number for identifying the user of the mobile terminal, and access logs and behavior histories (for example, items on the Web (products, Web pages, etc.) of many users' communication terminals. Information (hereinafter referred to as log information).

  FIG. 2 is a flowchart showing the operation of the operator system 3. A program corresponding to the flowchart shown in FIG. 2 is stored in, for example, a memory (not shown) in the control device 30 and executed by the CPU in the control device 30.

  In FIG. 2, the operator system 3 receives user information such as an incoming screen request and a telephone number for identifying a user from the receiving terminal 2 via the communication network when the call between the transmitting terminal 1 and the receiving terminal 2 is disconnected. When received (step S21: YES), the attribute extraction unit 32 in the control device 30 uses the user personal information database 31 to log the specified receiving terminal 2 from the user information that specifies the receiving terminal 2 transmitted. Based on the information, the preference information of the receiving terminal 2 is extracted (step S22), and the incoming screen request and the preference information of the receiving terminal 2 are transmitted to the advertisement distribution system 4 via the communication network (step S23).

  After that, when the operator system 3 receives the advertisement for distribution transmitted from the advertisement distribution system 4 via the communication network (step S24: YES), the control unit 31 displays the received advertisement for distribution when the call is disconnected. Is transmitted to the receiving terminal 2 at the timing of completion of recovery (step S25).

  The advertisement distribution system 4 is configured by a computer such as a server including a communication device connected to a communication network, and includes a control device 40 and a distribution advertisement database (DB) 41.

  The control device 40 includes a CPU operable by program control, and controls the operation of the entire system by processing of the CPU. This control device 40 functionally includes an advertisement distribution unit 42.

  Based on the preference information of the reception terminal 2 received from the operator system 3, the advertisement distribution unit 42 is suitable for the attribute of the reception terminal 2 from the distribution advertisement database 31 by an algorithm having a recommendation function represented by collaborative filtering. The distribution advertisement is determined, and the determined distribution advertisement is transmitted to the operator system 3.

  Here, the program corresponding to the algorithm having the recommendation function is stored in a recording medium such as a memory in the control device 40 and executed by the CPU in the control device 40.

  The recommendation function is a function that learns a user's preference pattern based on a click history of an item on the Web (for example, a Web page, a product, etc.) and recommends an item that the user is likely to like. A technique using collaborative filtering is known as a technique.

  As collaborative filtering, for example, a method using a correlation coefficient method that predicts the preference in consideration of the correlation of users, or a binary relation that considers the correlation between users and the correlation of items is sequentially performed. A method using a sequential binary relation learning method that learns and predicts palatability is known. About these methods, since a known thing can be utilized, it abbreviate | omits about the detail.

  The distribution advertisement database 41 is associated with user preference information (attributes), and includes distribution advertisements (cell-phone incoming advertisements) composed of advertisement images for mobile phones including the URL (Uniform Resource Locator) of the advertiser website 5. ).

  FIG. 3 is a flowchart showing the operation of the advertisement distribution system 4. A program corresponding to the flowchart shown in FIG. 3 is stored, for example, in a memory (not shown) in the control device 40 and executed by the CPU in the control device 40.

  In FIG. 3, the advertisement distribution system 4 receives an incoming screen request and preference information of the receiving terminal 2 from the operator system 3 via the communication network when the call between the transmitting terminal 1 and the receiving terminal 2 is disconnected ( Step S31: YES), based on the preference information received by the advertisement distribution unit 42 in the control device 40, the attribute of the receiving terminal 2 is extracted from the distribution advertisement database 31 by an algorithm having a recommendation function represented by collaborative filtering. A distribution advertisement suitable for the above is determined (step S32), and the determined distribution advertisement is transmitted to the operator system 3 via the communication network (step S33).

  Next, the operation of the present embodiment will be described with reference to FIG.

  In FIG. 4, first, the calling terminal 1 makes a call connection to the receiving terminal 2 via the communication network by the call connection operation of the caller (step S41). Thereby, a call is performed between the transmission terminal 1 and the reception terminal 2 (step S42).

  Next, the receiving terminal 2 performs call disconnection with the calling terminal 1 via the communication network by the call disconnecting operation of the receiver at the end of the call (step S43). At the same time, the receiving terminal 2 sends an incoming screen request and user information specifying the receiving terminal 2 such as the telephone number of the receiving terminal 2 to the operator system 3 via the communication network (step S44).

  Next, the operator system 3 uses the user personal information database 31 to obtain the preference information of the receiving terminal 2 based on the log information of the specified receiving terminal 2 from the user information that specifies the received receiving terminal 2. Extract (step S45).

  Next, the operator system 3 sends the incoming screen request and preference information of the receiving terminal 2 to the advertisement distribution system 4 (step S46).

  Next, the advertisement distribution system 4 receives the incoming screen request of the receiving terminal 2, and based on the sent preference information of the receiving terminal 2, uses the distribution advertisement database 41 by an algorithm having a recommendation function represented by collaborative filtering. The advertisement for distribution suitable for the attribute of the receiving terminal 2 is determined from the advertisement for distribution stored in (Step S47).

  Next, the advertisement distribution system 4 sends the determined distribution advertisement to the operator system 3 via the communication network (step S48).

  Next, the operator system 3 transmits an advertisement for distribution to the receiving terminal 2 through the communication network at the timing of completion of restoration when the call between the transmitting terminal 1 and the receiving terminal 2 is disconnected (step S49). Thereby, the receiving terminal 2 displays the advertisement for distribution on the call end screen (step S50).

  Next, the recipient accesses the advertiser website 5 via the communication network by an operation such as clicking on the URL of the advertisement for distribution displayed on the call end screen of the receiving terminal 2 (step S51). Thereby, the receiving terminal 2 displays the Web page of the advertiser Web site 5 and can be browsed by the receiver.

  Therefore, according to the present embodiment, the user of the receiving terminal 2 receives a call from the calling terminal 1, and whenever the user performs an operation of looking into the screen to confirm the end of the call at the end of the call, Since the advertisement for distribution suitable for the preference information considered to be the most interesting at that time of the user obtained from log information such as action history is distributed and displayed, even if the user's interest changes every moment, Distribution of advertisements with high interest and high browsing rate can be realized.

  That is, since a user who makes a call on the mobile terminal looks into the screen to confirm the end of the call every time the call ends, log information such as an access log and an action history of the mobile terminal during that time (for example, several seconds) By distributing advertisements that are highly regarded by the user according to the attributes of the mobile terminal obtained from, and displaying the advertisement image on the screen where the call by the mobile terminal is terminated, the user's interest is high and browsing High-rate advertisement distribution can be realized.

  Also, every time a call is made to the mobile terminal, pay attention to the action of looking into the screen to confirm the end of the call, and by displaying an advertisement in this few seconds, a new opportunity for the user to focus on the advertisement is created At the same time, a high advertisement browsing rate can be realized.

  Furthermore, as a user, by using a new service based on advertisements distributed and displayed at the end of the call of the mobile terminal, it becomes possible to enjoy a reduction in the call charge due to an advertisement fee paid by the advertiser. .

  In the present embodiment, the communication system 100 includes an operator system 3 (control device 30 (attribute extraction unit 32), user personal information database 31), an advertisement distribution system 4 (control device 40 (advertisement distribution unit 42), Although the case where it comprises independently with the advertisement database 41 for delivery is demonstrated, this invention is not limited to this, For example, the user personal information database 31, the attribute extraction part 32, delivery in one communication system 100, for example. The structure which provides the advertisement database 41 and the advertisement delivery part 42 may be sufficient. In this case, either the configuration in which the advertisement distribution unit 42 and the distribution advertisement database 41 are provided in the operator system 3 or the configuration in which the attribute extraction unit 32 and the user personal information database 31 are provided in the advertisement distribution system 4 In the communication system, the user personal information database 31, the attribute extraction unit 32, the distribution advertisement database 41, and the advertisement distribution unit 42 may be provided.

  Further, in the present embodiment, a case is described in which a distribution advertisement suitable for attributes such as the user's preference information of the receiving terminal is determined, and this distribution advertisement is distributed and displayed on the call end screen of the receiving terminal. However, the present invention is not limited to this. For example, when a call ends, a distribution advertisement suitable for attributes such as user preference information of the calling terminal is determined, and the distribution advertisement is distributed to the calling terminal. May be displayed.

  In addition, a distribution advertisement suitable for the attribute such as each preference information is determined for the user of the transmission terminal and the user of the reception terminal, and the distribution advertisement is distributed to the transmission terminal and the reception terminal. It may be displayed. In this case, a common distribution advertisement suitable for attributes such as preference information common to both users is determined, and this common distribution advertisement is distributed to the transmitting terminal and the receiving terminal and displayed on each call end screen. Also good.

  In this embodiment, the distribution and display timing of the distribution advertisement is described at the end of the call. However, the present invention is not limited to this, for example, when a mail is received or transmitted, and a website is browsed. If the mobile terminal is compatible with a digital TV such as 1Seg (one-segment partial reception service for mobile phones / mobile terminals) at the start or end, a predetermined timing such as when the digital TV broadcast starts or ends Thus, the distribution advertisement may be distributed and displayed.

  The operator system and the advertisement distribution system that constitute the communication system can be realized by hardware, software, or a combination thereof. The hardware and software configurations in this case are not particularly limited, and any form can be applied as long as the functions described above can be realized.

  A part or all of the above embodiment can be described as in the following supplementary notes, but is not limited to the following.

  (Supplementary note 1) A user personal information database that records log information of a mobile terminal in association with information for identifying a mobile terminal, a distribution advertisement database that stores distribution advertisements in association with attributes of the mobile terminal, and an advertisement distribution target An attribute extraction unit that extracts the attribute of the mobile terminal targeted for advertisement distribution from the log information of the mobile terminal recorded in the user personal information database using information for identifying the mobile terminal, and the extracted mobile terminal of the advertisement distribution target An advertisement distribution unit that determines a distribution advertisement for a mobile terminal targeted for advertisement distribution from the distribution advertisement database according to the attribute of the terminal, and distributes the determined distribution advertisement to the mobile terminal targeted for advertisement distribution A communication system characterized by the above.

  (Supplementary note 2) The communication system according to supplementary note 1, wherein the advertisement distribution unit distributes the advertisement for distribution at the end of a call of a mobile terminal targeted for advertisement distribution.

  (Supplementary note 3) The communication system according to supplementary note 2, wherein the mobile terminal to which the advertisement is distributed is a mobile terminal on the receiving side that makes a call.

  (Additional remark 4) The said advertisement delivery part determines the said advertisement for delivery according to the attribute of the portable terminal of advertisement extraction object extracted using the recommendation function, In any one of additional remark 1 to 3 characterized by the above-mentioned. The communication system described.

  (Supplementary note 5) The communication system according to supplementary note 4, wherein the recommendation function uses collaborative filtering.

  (Supplementary note 6) The communication system according to any one of supplementary notes 1 to 5, wherein the attribute of the mobile terminal includes user preference information that can be extracted from log information of the mobile terminal.

  (Supplementary note 7) The supplementary notes 1 to 6, wherein the user personal information database and the attribute extraction unit are provided in an operator system, and the distribution advertisement database and the advertisement distribution unit are provided in an advertisement distribution system. The communication system in any one.

  (Additional remark 8) The communication system which has the user personal information database which records the log information of a portable terminal in association with the information which identifies a portable terminal, and the advertisement database for distribution which stores the advertisement for distribution in relation to the attribute of a portable terminal It is an advertisement distribution method, and extracts the attribute of the mobile terminal targeted for advertisement distribution from the log information of the mobile terminal recorded in the user personal information database using the information for specifying the mobile terminal targeted for advertisement distribution. In accordance with the attribute of the mobile terminal targeted for advertisement distribution, the distribution advertisement for the mobile terminal targeted for advertisement distribution is determined from the distribution advertisement database, and the determined distribution advertisement is distributed to the mobile terminal targeted for advertisement distribution. An advertisement delivery method characterized by the above.

  (Supplementary note 9) The advertisement distribution method according to supplementary note 8, wherein the distribution advertisement is distributed at the end of the call of the mobile terminal targeted for advertisement distribution.

  (Supplementary note 10) The advertisement distribution method according to supplementary note 9, wherein the mobile terminal targeted for advertisement distribution is a mobile terminal on the receiving side that makes a call.

  (Supplementary note 11) The advertisement distribution method according to any one of supplementary notes 8 to 10, wherein the distribution advertisement is determined according to the attribute of the extracted mobile terminal of the advertisement distribution target using a recommendation function.

  (Supplementary note 12) The advertisement distribution method according to supplementary note 11, wherein the recommendation function uses collaborative filtering.

  (Additional remark 13) The attribute of the said portable terminal contains the user's preference information extractable from the log information of the said portable terminal, The advertisement delivery method in any one of additional marks 8-11 characterized by the above-mentioned.

  (Additional remark 14) The communication system which has a user personal information database which records the log information of a portable terminal in association with the information which specifies a portable terminal, and a distribution advertisement database which stores a distribution advertisement in association with the attribute of a portable terminal An advertisement distribution program for extracting attributes of a mobile terminal targeted for advertisement distribution from log information of a mobile terminal recorded in the user personal information database, using information identifying a mobile terminal targeted for advertisement distribution. An attribute extraction unit that determines the distribution advertisement for the mobile terminal to be distributed from the distribution advertisement database in accordance with the attribute of the extracted mobile terminal to which the advertisement is distributed, and distributes the determined distribution advertisement to the advertisement An advertisement distribution program for functioning as an advertisement distribution unit that distributes to a target mobile terminal.

  (Supplementary note 15) The advertisement distribution program according to supplementary note 14, wherein the advertisement distribution unit distributes the advertisement for distribution at the end of a call of a mobile terminal targeted for advertisement distribution.

  (Supplementary note 16) The advertisement distribution program according to supplementary note 15, wherein the mobile terminal targeted for advertisement distribution is a mobile terminal on the receiving side that makes a call.

  (Additional remark 17) The said advertisement delivery part determines the said advertisement for a delivery according to the attribute of the portable terminal of advertisement extraction object extracted using the recommendation function, In any one of additional remark 14 to 16 characterized by the above-mentioned. The advertisement distribution program described.

  (Supplementary note 18) The advertisement distribution program according to supplementary note 17, wherein the recommendation function uses collaborative filtering.

  (Supplementary note 19) The advertisement distribution program according to any one of supplementary notes 14 to 18, wherein the attribute of the mobile terminal includes user preference information that can be extracted from log information of the mobile terminal.

  Although the present invention has been described with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

  INDUSTRIAL APPLICABILITY The present invention can be used for a communication system that distributes an advertisement at the end of a call of a mobile terminal, an advertisement distribution method, and a program thereof.

1 Calling terminal (mobile phone A)
2 Receiving terminal (mobile phone B)
3 Operator system 4 Advertisement distribution system 5 Advertiser website 31 User personal information DB (database)
32 Attribute extraction unit 41 Advertising DB for distribution (database)
42 Advertising Distribution Unit 100 Communication System

Claims (9)

A user personal information database that records log information of a mobile terminal in association with information that identifies the mobile terminal;
A distribution ad database that stores distribution ads in association with mobile device attributes,
An attribute extraction unit that extracts the attribute of the mobile terminal targeted for advertisement distribution from the log information of the mobile terminal recorded in the user personal information database, using information identifying the mobile terminal targeted for advertisement distribution;
According to the extracted attribute of the mobile device targeted for advertisement distribution, the distribution advertisement for the mobile device targeted for advertisement distribution is determined from the distribution advertisement database, and the determined distribution advertisement is distributed to the mobile terminal targeted for advertisement distribution. A communication system comprising:   The communication system according to claim 1, wherein the advertisement distribution unit distributes the advertisement for distribution when a call of a mobile terminal targeted for advertisement distribution ends.   The communication system according to claim 2, wherein the mobile terminal targeted for advertisement distribution is a mobile terminal on the receiving side that makes a call.   The communication according to any one of claims 1 to 3, wherein the advertisement distribution unit determines the distribution advertisement according to an attribute of the extracted mobile terminal targeted for advertisement distribution using a recommendation function. system.   The communication system according to claim 4, wherein the recommendation function uses collaborative filtering.   The communication system according to claim 1, wherein the attribute of the mobile terminal includes user preference information that can be extracted from log information of the mobile terminal. The user personal information database and the attribute extraction unit are provided in an operator system,
The communication system according to claim 1, wherein the advertisement database for distribution and the advertisement distribution unit are provided in an advertisement distribution system. A user personal information database that records log information of a mobile terminal in association with information that identifies the mobile terminal;
An advertisement distribution method for a communication system having a distribution advertisement database for storing distribution advertisements in association with attributes of mobile terminals,
Using information identifying the mobile terminal targeted for advertisement delivery, the attribute of the mobile terminal targeted for advertisement delivery is extracted from the log information of the mobile terminal recorded in the user personal information database,
According to the extracted attribute of the mobile device targeted for advertisement distribution, the distribution advertisement for the mobile device targeted for advertisement distribution is determined from the distribution advertisement database, and the determined distribution advertisement is distributed to the mobile terminal targeted for advertisement distribution. An advertisement delivery method characterized by: A user personal information database that records log information of a mobile terminal in association with information that identifies the mobile terminal;
An advertisement distribution program for a communication system having a distribution advertisement database for storing distribution advertisements in association with attributes of mobile terminals,
Computer
An attribute extraction unit that extracts the attribute of the mobile terminal targeted for advertisement distribution from the log information of the mobile terminal recorded in the user personal information database, using information identifying the mobile terminal targeted for advertisement distribution;
According to the extracted attribute of the mobile device targeted for advertisement distribution, the distribution advertisement for the mobile device targeted for advertisement distribution is determined from the distribution advertisement database, and the determined distribution advertisement is distributed to the mobile terminal targeted for advertisement distribution. An advertisement distribution program for functioning as an advertisement distribution unit.

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