JP2009075974A - Pay-per-call type advertising result management system and advertising result management method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide pay-per-call type advertising result management usable regardless of the presence of a constant receiving system for users' calls. <P>SOLUTION: This advertising result management system for advertisement distributed to user terminals comprises an advertisement placing site, a management server for carrying out charging management of advertisement placing charges, and advertiser terminals. The management server comprises: a phone number information receiving means for receiving phone number information from a user terminal accessing via an advertising link placed on the advertisement placing site; a phone number information transmitting means for transmitting the received phone number information to an IP phone call status reporting module; a phone call log receiving means for receiving a phone call log of the advertiser terminal and user terminal from the IP phone call status reporting module; a phone call log storage means for storing the received phone call log; a result condition determining means for analyzing the stored phone call log to determine whether predetermined result conditions are established; and a result information recording means for recording the established result conditions. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a result advertisement result management system and an advertisement result management method for managing results for advertisements distributed to user terminals such as mobile terminals, and in particular, an advertisement for managing results by a pay-per-call method The present invention relates to a result management system and an advertisement result management method.

  As a technique for increasing access to a commercial site on the Internet, a technique for placing an advertisement on an advertisement posting site is increasing year by year. The advertising site contains advertising content with links to product description pages, purchase pages, etc. on the advertiser site. When a user who accesses the advertising site clicks on the advertising content and instructs the link, , You can access the product description page, purchase page, etc. on the advertiser site.

  There are (1) a period guarantee type, (2) a click guarantee type, (3) an advertisement result type, etc., regarding the setting of advertisement fees from companies and individuals who operate advertisement placement sites to advertisers. Period guaranteed type is charged according to the advertisement display period, Click guaranteed type is charged according to the number of times the advertisement displayed on the advertising site is clicked, Advertising result type is via advertisement This is the first billing method when results such as product purchases or member registration occur (Patent Document 1).

  Of these, the billing methods (1) and (2) generate advertising costs only during the advertising period and the number of clicks, while the billing method (3) produces certain results such as product purchases and member registration. In this case, since advertising costs are incurred for the first time, an advertising result type charging method has attracted attention in recent years.

There is a pay per call (Pay Per Call) type advertising service that evaluates an incoming call from a user as an advertising result as one of advertising result type charging methods (Patent Documents 2 and 3).
JP 2002-133282 A JP 2001-31649 A JP 2002-288541 A

  However, conventional pay-per-call advertising services often cannot be handled without a dedicated call center in preparation for a 24-hour call, and have been difficult to spread.

  Also, conventional pay-per-call advertising services have limited variations in methods for determining advertising results.

  The present invention has been made in view of such problems, and relates to a pay-per-call advertising result management system and an advertising result management method that can be easily used regardless of whether there is a regular reception system for a user's telephone.

  An advertisement result management system according to the present invention is an advertisement result management system for advertisements distributed to a user terminal, and includes one or more advertisement insertion sites, a management server that performs billing management of advertisement insertion charges, and a call log The management server sends a phone number information input page to the user terminal that is accessed via the advertisement link posted on the advertisement insertion site. Telephone number information input page transmitting means for transmitting, telephone number information receiving means for receiving the telephone number information input on the telephone number information input page from the user terminal, and transmitting the received telephone number information to the IP telephone call status report module The telephone number information transmission means and the call log between the advertiser terminal and the user terminal are recorded as the IP telephone call status report mode. A call log receiving means for receiving from the module, a call log storage means for storing the received call log, a result condition determining means for analyzing the stored call log to determine whether or not a predetermined result condition is satisfied, And a result information recording means for recording the established result condition.

  In the advertisement result management system according to the present invention, the advertisement posting site further includes one or more advertisement TEL tags that can make a direct call from the user terminal to the advertiser terminal through the IP telephone call status report module. May be.

  With such a configuration, it is possible to charge by direct call during a time period in which the reception system is set, and to save the user from having to enter a telephone number. On the other hand, during times when there is no reception system, the user can be requested to enter the telephone number information input page and charged by callback.

  Further, in the advertisement result management system according to the present invention, the call log includes a call seconds log between the advertiser terminal and the user terminal, and the result condition determination means is characterized in that the call seconds is a predetermined time. When the above is true, the result condition can be established.

  Moreover, the advertisement result management system according to the present invention includes a user's telephone number, and the result information determination means can establish a result condition when the telephone number of the calling user is acquired.

  Further, in the advertisement result management system according to the present invention, the IP telephone call status report module has a function of performing automatic callback for the telephone number of the telephone number information received from the management server, and the call log includes: It includes telephone number actual confirmation information that has received a predetermined response from the user terminal for automatic callback, and the result condition determining means determines that the result condition is satisfied when the telephone number actual confirmation information exists in the call log. can do.

  Further, in the advertisement result management system according to the present invention, the call log includes result establishment information obtained when a predetermined number of the advertiser terminal is pushed during a call between the advertiser terminal and the user terminal. The result condition determining means can establish the result condition when the result establishment information exists in the call log.

  In the advertisement result management system according to the present invention, the IP telephone call status report module manages the telephone number information when the advertiser accesses the telephone number information of the IP telephone call status report module through the network terminal. A function to be displayed on the screen, and a function that allows the advertiser to make a callback call to the user terminal through the management screen of the network terminal. The call log is clicked by a predetermined button on the management screen. The result condition determination means can set the result condition when the result establishment information exists in the call log.

  In addition, the advertisement result management system according to the present invention can use an advertisement on which a two-dimensional code is displayed instead of an advertisement posting site. That is, an advertisement result management system for advertisements distributed to user terminals, which records one or more advertisements with a two-dimensional code displayed thereon, a management server that manages billing for advertisement insertion fees, and a call log The two-dimensional code includes information for connecting the user terminal to the management server, and the management server passes the two-dimensional code placed in the advertisement. A telephone number information input page transmitting means for transmitting the telephone number information input page to the user terminal that has been accessed, and a telephone number information receiving means for receiving the telephone number information input on the telephone number information input page from the user terminal; A telephone number information transmitting means for transmitting the received telephone number information to the IP telephone call status reporting module; an advertiser terminal; A call log receiving means for receiving a call log with the user terminal from the IP telephone call status report module, a call log storage means for storing the received call log, and analyzing the stored call log, and a predetermined result condition is established. It can be configured to include a result condition determining means for determining whether or not and a result information recording means for recording the established result condition.

  Furthermore, the advertisement result management method according to the present invention is an advertisement result management method for advertisements distributed to user terminals, and includes one or more advertisement placement sites, a management server that performs billing management of advertisement placement fees, Including an advertiser terminal capable of making a call through an IP telephone call status report module capable of recording a call log, and the management server provides a telephone number information input page to a user terminal accessed via an advertisement link posted on an advertisement insertion site. , Receiving the phone number information entered on the phone number information input page from the user terminal, sending the received phone number information to the IP phone call status report module, the advertiser terminal and the user Receiving a call log with the terminal from the IP phone call status report module; And storing were determining whether a predetermined achievement condition is satisfied by analyzing the call log stored, the step of recording the established outcome condition, the arrangement comprising a.

  The present invention is a system in which an advertiser always accepts an end user's phone by accumulating the phone number that has been confirmed by using a phone number information input page for a user to enter a number to make a call. Even if it does not have, it is possible to perform pay per call type advertisement result management.

  In addition, as a method of determining advertisement results, (1) when a user's direct call is made, (2) when the telephone number data of the calling user can be acquired, (3) automatic call of the user's telephone number data (4) When a call is made to the phone number data, (5) A call record of a certain number of seconds or more is extracted and counted as a result, (6) Advertiser is optional Can be provided in a variety of ways, such as the establishment of advertisement performance conditions, and can be set according to the advertiser's wishes.

  In addition, the IP phone call status report module performs automatic callback to check whether the phone number information is real, not illegal, and provides information that is more reliable than identity registration with easily changed e-mail addresses. Obtainable.

  Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing the overall configuration of an advertisement result management system according to the present invention.

  In FIG. 1, a user terminal 1, an advertisement posting site 2, and a management server 4 are connected to the Internet. The user terminal 1 can be a mobile phone or the like having a WEB function, but may be a terminal such as a personal computer. The user terminal 1 can make a call with the advertiser terminal 3 through the IP telephone call status report module 5 which can take a call log. An ordinary telephone can be used as the advertiser terminal 3. However, when the advertiser terminal 3 is provided with a function of a network terminal described later, a terminal such as a personal computer needs to be used instead of the ordinary telephone. The IP telephone call status report module is a function for connecting the user terminal 1 and the advertiser terminal 3 by telephone, a function for recording a call log, a function for transmitting the call log to the management server 4, a function for performing automatic callback, and the like. The invention described in the appended claims can be realized by having the functions shown in the detailed description of the invention and the drawings. For example, a WEB telephone system manufactured by Link Corporation can be used.

  The user terminal 1 can browse the WEB page of the advertisement posting site 2 via the Internet by specifying its URL. If the advertisement TEL tag is clicked on the user terminal 1 viewing the WEB page of the advertisement posting site 2, the user terminal 1 is connected to the advertiser terminal 3 through the IP telephone call status report module, and the user and the advertiser are connected. A call with can be made. The IP telephone call status report module 5 stores this call log. In addition, when the user terminal 1 and the advertiser terminal 3 make a call, it is preferable that information that the advertiser has pushed a predetermined number of the advertiser terminal 3 is included in the call log of the IP telephone call status report module 5. If the result condition is determined based on the information, it is possible to determine the advertisement result more in line with the advertiser's desire. What information is included in the call log will be described later.

  If the advertisement link is clicked on the user terminal 1 viewing the WEB page of the advertisement posting site 2, the user terminal 1 is connected to the management server 4, and the management server 4 sends the telephone number information input page to the user terminal 1. Is transmitted, and the telephone number information input page is displayed on the user terminal 1. When the user inputs predetermined information such as a telephone number on the telephone number information input page and transmits it to the management server 4, the IP telephone call status report module 5 connects the advertiser terminal 3 and the user terminal 1 via a telephone line. . Here again, it is preferable that the information that the advertiser pushes the predetermined number of the advertiser terminal 3 is included in the call log of the IP telephone call status report module 5 when the user terminal 1 and the advertiser terminal 3 make a call. On the other hand, when the advertiser cannot make a call with the user, such as a time period when the advertiser has no reception system, the IP telephone call status report module 5 can perform another process. That is, the telephone number of the user terminal 1 is acquired from the telephone number information received from the management server 4, the automatic callback is performed to the user terminal 1, and the telephone number input on the telephone number information input page actually exists Check if. As a confirmation method, for example, it is assumed that confirmation is obtained when the user terminal is given a voice instruction such as “please press“ 1 ”in case of to” and the user presses a predetermined number. it can. Whether the IP phone call status report module 5 connects the advertiser terminal 3 and the user terminal 1 so that a direct call can be made, or performs an automatic callback, whether the advertiser performs an IP phone call status report. It can be changed arbitrarily by changing the setting of the module 5. As a change method, for example, an advertiser may be allowed to access the IP phone call status report module 5 via the Internet, and the settings of the IP phone call status report module 5 may be changed from the management screen.

  The advertiser only needs to make a callback call to the user during a time zone with a reception system. In the telephone number information input page, not only a telephone number but also a column for entering a time when the user desires a callback can be provided. By doing so, the advertiser can call back at the time desired by the user. At the time of callback, the advertiser can store a call log in the IP phone call status report module 5 by making a call with the user terminal 1 from the advertiser terminal 3 through the IP phone call status report module 5. In addition, when the user terminal 1 and the advertiser terminal 3 make a call, it is preferable that information that the advertiser has pushed a predetermined number of the advertiser terminal 3 is included in the call log of the IP telephone call status report module 5.

  The IP phone call status report module 5 allows an advertiser to access the phone number information of the IP phone call status report module 5 from a network terminal such as a personal computer via the Internet. The telephone number is displayed on the management screen of the network terminal. It preferably has a function of displaying information. This makes it easier to manage the advertiser's telephone number information. The IP phone call status report module 5 has a function that allows the advertiser to make a callback call to the user terminal 1 through the management screen of the network terminal, and the advertiser makes a call with the user terminal 1 in the callback call. It is preferable to further have a function of accumulating result establishment information when the advertiser clicks a predetermined button on the management screen.

  When the advertiser terminal 3 is a normal telephone, it is necessary to use a network terminal that is different from the advertiser terminal 3. The main terminal 3 can include a network terminal function.

  In addition, if a different affiliate ID is assigned to each advertisement insertion site on the advertisement link of the advertisement insertion site 2, it is transmitted to the management server 4 together with the data of the telephone number input page transmitted by the user terminal 1. Thus, it is possible to know which advertisement posting site 2 has received a call from the user. Conventional pay-per-call advertising services require that each ad banner be assigned a separate phone number, and it is necessary to have a large number of phone numbers, but by using an affiliate ID, a large number of phone numbers are retained. This is a pay-per-call advertising results management system that is superior in both cost and function, since it allows you to know which advertising site has made a call and manage the results as before. Can be provided.

  Further, a two-dimensional code (for example, QR code) such as a paper medium can be used instead of the advertisement TEL tag or advertisement link of the advertisement insertion site 2. If information of the telephone number corresponding to the advertisement TEL tag is embedded in the two-dimensional code, the user can make a call to the advertiser terminal 3 by reading the two-dimensional code on the user terminal 1, and the two-dimensional code If the URL information of the management server for connecting to the management server 4 corresponding to the advertisement link is embedded, the user can connect to the management server 4 by reading the two-dimensional code with the user terminal 1. By attaching the affiliate ID information to the two-dimensional code, as described above, it is possible to grasp through which advertisement posting site a call is made without having to hold a large number of telephone numbers.

  From the above-described exchange between the user terminal 1 and the advertiser terminal 3, the IP telephone call status report module 5 records a call log. The call log includes a caller's phone number, a recipient's phone number, a call start time and call time, a response from the user terminal 1 when a system automatic callback is performed, and the like. Moreover, it is preferable that information on which a predetermined number of the advertiser terminal 3 is pushed is included in a call between the user terminal 1 and the advertiser terminal 3. In addition, it is preferable that the information on the establishment of results by clicking a predetermined button on the management screen of the network terminal is included. Furthermore, when the affiliate ID is used, the affiliate ID is included in the call log. The phone number included in the call log exists in the call log by accumulating only the phone number where the call was actually made and the response from the user terminal 1 after performing the system automatic callback call. The user's telephone number can all be handled as information whose existence has been confirmed.

  In the present application, the call log is used as a word including information used for determining the result condition regardless of information stored in one file format or information stored in various file formats. . Therefore, any of the information included in the call log, for example, the result establishment information when a predetermined button on the management screen of the network terminal is clicked is converted into an IP phone as a file in a format completely different from other information It may be stored on the call status report module 5.

  The management server 4 receives the call log transmitted from the IP phone call status report module 5. The management server 4 that has received the call log stores the received call log in the call log storage DB 6, analyzes the stored call log by the result condition determination means, and if the predetermined condition is satisfied, the result storage DB 7 Record the outcome information in

  Hereinafter, specific examples (1) to (7) of the result condition determination means will be specifically described based on the flowcharts shown in FIGS. 2-8, S shows a step.

(1) The management server 4 acquires the log of the user who is being tracked based on the telephone number stored in the call log storage DB 6 (S11), and when the number of call seconds is equal to or longer than a predetermined time (S12). ), Record the result information in the result storage DB 7 (S13).

(2) The management server 4 obtains a call log from the call log storage DB 6 (S21), and there is a record in which an automatic callback call is made from the IP phone call status report module 5 and a user pushes a predetermined number. In the case (S22), the result information is recorded in the result storage DB 7 (S23).

(3) The management server 4 acquires a call log from the call log storage DB 6 (S31), and records the result information in the result storage DB 7 when the telephone number of the user who made the call exists (S32) (S33). This is because the telephone number of the user who made the call is satisfied as a result condition since the user's existence confirmation is obtained.

(4) The management server 4 obtains the log of the user who is being tracked based on the telephone number stored in the call log storage DB 6 (S41), and when the number of callback call seconds is equal to or longer than a predetermined time. (S42), it records as result information in result storage DB7 (S43).

(5) The management server 4 acquires a call log from the call log storage DB 6 (S51), and if there is a call record in which a predetermined number of the advertiser terminal 3 is pushed (S52), the result is stored in the result storage DB 7 Information is recorded (S53). In this case, the advertiser can arbitrarily determine the advertisement result.

(6) The management server 4 acquires the call log from the call log storage DB 6 (S61), and if there is a call record in which a predetermined button is pressed on the management screen of the network terminal (S62), the result storage DB 7 The result information is recorded in (S63). Similarly to the above (5), the advertiser can arbitrarily determine the advertisement result.

(7) The result conditions may be established by appropriately combining the result conditions of (1) to (6). For example, when (2) and (3) are combined, the result condition is satisfied when the result conditions of (2) and (3) are satisfied (FIG. 8A), and (2) or (3) ) Result condition is satisfied (FIG. 8B). When the conditions (2) and (3) are satisfied, as shown in FIG. 8A, the management server 4 acquires a call log from the call log storage DB 6 (S71a) and automatically calls from the IP telephone call status report module 5 When there is a record in which a back call is made and the user pushes a predetermined number (S72a) and the telephone number of the calling user is acquired (S73a), the result information is recorded in the result storage DB 7 (S74a). ). On the other hand, when (2) or (3) is a condition, as shown in FIG. 8B, the management server 4 acquires a call log from the call log storage DB 6 (S71b), and from the IP telephone call status report module 5 When there is a record in which an automatic callback call is made and the user pushes a predetermined number (S72b), or when the telephone number of the calling user is acquired (S73b), the result information is recorded in the result storage DB 7 (S74b). ).

  By determining the advertisement result by such a method, the advertiser can pay an advertisement fee after confirming a predetermined advertisement effect.

It is a lineblock diagram of an advertising achievement management system concerning an embodiment of the invention. It is a flowchart which shows the specific example (1) of the result condition determination means which concerns on embodiment of this invention. It is a flowchart which shows the specific example (2) of a result condition determination means similarly. It is a flowchart which shows the specific example (3) of a result condition determination means similarly. It is a flowchart which shows the specific example (4) of a result condition determination means similarly. It is a flowchart which shows the specific example (5) of a result condition determination means similarly. It is a flowchart which shows the specific example (6) of a result condition determination means similarly. It is a flowchart which shows the specific example (7) of a result condition determination means similarly.

Explanation of symbols

1 User terminal 2 Advertising site 3 Advertiser terminal 4 Management server 5 IP phone call status report module 6 Call log storage DB
7 Results storage DB

Claims (9)

An ad performance management system for ads delivered to user devices,
Comprising one or more advertising sites, a management server that manages billing for advertising costs, and an advertiser terminal that can make calls through an IP phone call status report module that records call logs,
The management server includes a telephone number information input page transmitting means for transmitting a telephone number information input page to a user terminal that has been accessed via an advertisement link posted on an advertisement insertion site,
A telephone number information receiving means for receiving the telephone number information input on the telephone number information input page from the user terminal;
Telephone number information transmitting means for transmitting the received telephone number information to the IP telephone call status report module;
A call log receiving means for receiving a call log between the advertiser terminal and the user terminal from the IP telephone call status report module;
Call log storage means for storing received call logs;
A result condition determination means for analyzing the stored call log and determining whether or not a predetermined result condition is satisfied;
An achievement information recording means for recording the established achievement condition;
An advertisement result management system characterized by comprising:   The advertisement result management system according to claim 1, wherein the advertisement insertion site further includes one or more advertisement TEL tags capable of performing a direct call from a user terminal to an advertiser terminal through an IP telephone call status report module. The call log includes a call seconds log between an advertiser terminal and a user terminal,
The advertisement result management system according to claim 1 or 2, wherein the result condition determination means sets the result condition when the number of seconds of calls is equal to or longer than a predetermined time. The call log includes a user's phone number,
The advertisement result management system according to any one of claims 1 to 3, wherein the result information determination unit establishes a result condition when a telephone number of a user who has made a call is acquired. The IP telephone call status report module has a function of performing automatic callback for the telephone number of the telephone number information received from the management server,
The call log includes telephone number existence confirmation information that has received a predetermined response from a user terminal for automatic callback,
The advertisement result management system according to any one of claims 1 to 4, wherein the result condition determination means sets the result condition when the telephone number existence confirmation information is present in the call log. The call log includes result establishment information that a predetermined number of the advertiser terminal is pushed during a call between the advertiser terminal and the user terminal,
The advertisement result management system according to any one of claims 1 to 5, wherein the result condition determination means sets the result condition when the result establishment information exists in the call log. The IP telephone call status report module has a function of displaying the telephone number information on the management screen of the network terminal when the advertiser accesses the telephone number information of the IP telephone call status report module through the network terminal. Having a function to make a callback call to the user terminal through the terminal management screen,
The call log includes result establishment information obtained by clicking a predetermined button on the management screen,
The advertisement result management system according to any one of claims 1 to 6, wherein the result condition determination unit sets the result condition when the result establishment information exists in the call log. An ad performance management system for ads delivered to user devices,
Comprising one or more advertisements displaying a two-dimensional code, a management server for billing management of advertisement insertion fee, and an advertiser terminal capable of making a call through an IP telephone call status report module for recording a call log
The two-dimensional code includes information for the user terminal to connect to the management server,
The management server includes a telephone number information input page transmitting means for transmitting a telephone number information input page to a user terminal that has been accessed via the two-dimensional code placed in the advertisement,
A telephone number information receiving means for receiving the telephone number information input on the telephone number information input page from the user terminal;
Telephone number information transmitting means for transmitting the received telephone number information to the IP telephone call status report module;
A call log receiving means for receiving a call log between the advertiser terminal and the user terminal from the IP telephone call status report module;
Call log storage means for storing received call logs;
A result condition determination means for analyzing the stored call log and determining whether or not a predetermined result condition is satisfied;
An achievement information recording means for recording the established achievement condition;
An advertisement result management system characterized by comprising: An ad performance management method for ads delivered to user terminals,
Including one or more advertising sites, a management server that manages billing for advertising costs, and an advertiser terminal that can make calls through an IP telephone call status report module that can record call logs,
The management server sends a phone number information input page to a user terminal that has been accessed via an advertising link posted on the advertising site,
Receiving the telephone number information entered on the telephone number information input page from the user terminal;
Sending the received phone number information to the IP phone call status reporting module;
Receiving a call log between the advertiser terminal and the user terminal from the IP telephone call status reporting module;
Storing received call logs;
Analyzing the stored call log to determine whether a predetermined result condition is satisfied;
A step of recording the established outcome conditions;
An advertisement result management method characterized by comprising: