KR20020020530A - A information service methode and system use multi phone of network - Google Patents

Abstract

PURPOSE: A method and system for providing information through a multifunctional terminal on a network is provided to offer optimized information and simultaneously perform an on-line shopping for which a consumer wishes by embodying an on-line advertisement providing system capable of bidirectional conversation between the consumer and a data server. CONSTITUTION: A user subscribed as a member requests necessary information content data to a server device at a desired date through a user terminal(12), and the user terminal(1) confirms the received information content and responds to the confirmed information content. The server device includes a central server(1) for transmitting information data registered by a global sponsor(9) or an Internet shopping company(10), local servers(6-8) for connecting through the central server(1) and a global network(5) and transmitting data transmitted from the central server(1) to the user terminal(12) through a local network(11), and a local sponsor terminal for connecting through the local network(11), storing the advertisement content of a corresponding store, and receiving order content when the member orders goods through the user terminal(12).

Description

Method and system for providing information through multifunction terminal on network {A INFORMATION SERVICE METHODE AND SYSTEM USE MULTI PHONE OF NETWORK}

The present invention relates to a method and system for providing information through a multi-function terminal on a network, and more particularly, after a member sends information data to a member using a network that is always online, regardless of time zone, the member directly sends the data contents. It is intended to provide the system with the ability to respond to, and at the same time, provide a system for performing searches of wide-area and regional products to maximize the effect of providing information.

In general, the advertisement is information provided to a large number of the public so as to promote the product or the company image, and the effect of the advertisement varies greatly depending on the degree of expression of the characteristics of the product in the advertisement.

Recently, with the rapid spread of the Internet, Internet operators have been trying to earn profits from advertisements, and advertisers have preferred the Internet environment where many consumers gather. However, both advertisers and Internet operators have a clear idea of the number and effect of users viewing advertisements. You are in a situation where you cannot get an answer.

Existing internet advertisements typically include banner AD, which uses the method of moving to the advertiser's homepage when the user clicks on the banner, but it cannot be effective without efforts to attract the user's attention. There is this.

On the other hand, among the Internet advertising techniques used in the prior art except for the banner, there is an advertisement form for sending an advertisement. That is, when a certain time passes, the server sends an advertisement to the user, and the user clicks on the advertisement to watch the advertisement.

However, because these methods are also based on the PC, it is only possible to estimate the effectiveness of the advertisement under the assumption that the user is sitting in front of the computer while the advertisement is being shown, and it is difficult to expect the exact effect, and the user does not think actively about the advertisement. As a result, it is difficult to distinguish the TV and other media from advertisements, and if the internet connection speed decreases due to technical aspects, the advertisement itself is slowed down, and thus the advertisement contents are not recognized.

In addition, there are ways to induce consumers' interest in advertisements by conducting quizzes or events by advertisers, but not only can they obtain information about the age group of those who saw the advertisements, but also due to prize entries through various prize sites. The user has a dismissal of applying for a prize without seeing an advertisement.

As a result, the conventional method of providing advertisement using the network does not have an effect on the non-user layer not using the PC. In particular, in case of a user using a modem, the Internet network is changed offline and then changed again. There was also a problem such as a connection.

The present invention has been proposed to solve the problems of the information providing method using the conventional network, and maximizes information by implementing an online advertisement providing system capable of two-way conversation between a consumer and a data server at all times without a separate medium such as a PC. Along with the provision effect, the purpose of the online shopping that consumers want can be done at the same time.

In addition, as well as wide-area information exchange, advertisers can deliver the contents of advertisements to consumers living in the local area to improve the mutual use efficiency.

The above object is a method for providing an information service through a network by a server computer to a member who has purchased a data receiving terminal having a combined telephone function.

(1) a transmission step of transmitting the prepared information data from the server computer as the operation signal generated when the member operates the user terminal for the purpose of using a telephone or searching for a product is transmitted through an online network;

(2) a receiving step of displaying information contents in a moving picture or text form on a user terminal by receiving the information data transmitted from the server computer;

(3) a response step in which a member sends a response signal after checking the information content displayed on the user terminal;

(4) a cumulative step of accumulating the number of responses in the corresponding member DB of the server computer when the response signal is received;

(5) a compensation step of compensating the accumulated response times to a user in a predetermined form; and can be achieved through a method for providing information through a multi-function terminal on a network.

In addition, the information providing system of the present invention for achieving the above object, by always in the online state on the network, the user subscribed as a member can request the required information content data to the server device at the desired time, the information content received through this A user terminal capable of checking and responding;

It is connected online through the user terminal and the network and transmits various life information, and the personal information DB of the registered member, the advertisement contents DB, and the cumulative DB of the number of response times of each member are stored so that specific information can be obtained when the user terminal of the garden is operated. It comprises a server device for transmitting data.

1 is a conceptual diagram of a network system for providing information in accordance with the present invention;

2 is an essential part logical configuration of the system of the present invention;

3 is a configuration diagram of a user terminal used in the present invention.

4 is a flow chart of the advertisement providing process according to an embodiment of the present invention.

Figure 5 is a member personal information DB application example stored in the server device in the embodiment.

6 is a form of advertising displayed through the above embodiment.

7 is a flow chart illustrating a product search and ordering process using a user terminal in another embodiment of the present invention.

FIG. 8 is a flowchart illustrating a process of an advertiser terminal when a product is ordered using the user terminal of FIG. 7.

9 is a display form of the local event advertising according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

1: Central server 2: Member information DB

3: Advertising content DB 4: Cumulative advertising response DB

5: wide area network 6, 7, 8: local server

9: wide-area advertiser 10: Internet shopping company

11: local network 12: user (member) terminal

13: local advertiser

Hereinafter, a system configuration of the present invention and an advertisement providing method using the same will be described in detail with reference to the accompanying drawings, and an embodiment presented below will focus on advertisement information.

1 is a conceptual diagram of a network system for providing information according to the present invention, FIG. 2 is a logical diagram of a main system, FIG. 3 is a schematic diagram of a user terminal applied to the present invention, and FIGS. 4 and 7 are present inventions. Figure 1 shows the flow chart of the advertisement providing method according to the embodiment.

First, the network system configuration for carrying out the present invention is made as follows.

That is, as shown in Figure 1, the central server (1) to the member personal information DB (2) input through the membership, the advertising agency or the wide-area advertiser (9) and the Internet home shopping company (10) by the request The advertisement contents DB (3) in which the advertisement data is registered, and the number of responses DB (4) for each member to confirm the advertisement contents are stored, and the wide area network (5) has a large number through the wide area network (5). The local servers (6, 7, and 8) are connected online to receive data.

In addition, the central server 1 updates the various advertisement data stored in the advertisement contents DB 3 because the servers of the wide area advertiser 9 and the Internet home shopping company 10 are connected online through the wide area network 5. Done.

Each local server 6 is connected to the user terminal 12 and the local advertiser 13 of the member registered as a member in the corresponding region through the local network 11 through the advertiser terminal 13a. The user terminal 12, which is always online and connected via an ADSL, LAN, or cable modem, may request each server device (1, 6) at a time desired by the user for necessary advertisement content data. It is possible to check and respond to the received advertisement contents, and in the local area store, the local advertiser 13 directly introduces the product sold in the store through the advertiser terminal 13a and the limited event contents. By registering in the local advertising content DB (6b) of the) is configured to receive the order content from the user terminal 12. The local server 6 stores the personal information DB 6a of the local member together with the advertisement contents DB 6b.

That is, as shown in Figure 2, each local server (6, 7, 8) is stored in the company's own advertisements or product information registered by neighboring local advertisers (department stores, retail stores, courier companies, restaurants, hospitals, pharmacies, etc.) In addition, the central server 1 is connected to the Internet phone service provider 14 so that the user can conveniently use a free Internet phone or a general phone through the telephone line through the terminal 12.

In addition, the regional servers 6, 7, and 8 may add this function to the local cache server of the network operator through a strategic alliance with the network operator.

Meanwhile, the user terminal 12 is a general telephone function and an information terminal that can be connected to a network. As shown in FIG. 3, a power supply unit 20, a general telephone interface 21, and a local network 11 as a source of operation power are shown. LAN interface 22 and USB interface 23 to be connected to the D / A conversion unit 24 for converting digital signals transmitted through the interface unit into analog signals and outputting them through the speaker 27, and vice versa. A / D conversion unit 25 for converting the voice signal transmitted from the 28 into a digital signal, the input unit 26 consisting of various input keys, the LCD unit 29 and the LCD control unit on which the received advertisement content is displayed ( 30) the touch panel unit 31 and the touch panel control unit 32, the RAM 34, the ROM 35, and the flash memory for responding to the contents displayed through the LCD unit 29 in a screen touch manner. 36) and each device is It becomes operatively by a control signal; (33 CPU) (according to need can be attached to a secondary storage device such as a hard disk to a memory unit) the processing unit.

As described above, the process of signing up as a user, that is, a member, will be described before explaining a detailed advertisement providing procedure of the present invention in a system configuration.

First, in order to use the terminal 12, a user must be able to access the network through an ADSL, a private LAN, or a cable modem. Among the consumers with such an environment, members who want to purchase a terminal can become terminal users. .

In this case, the user pays a fixed amount of money for several months (about 2 to 3 years) every month for the purchase price of the terminal, and then makes a specific response (such as clicking or purchasing the product online) for the advertisement received during the use of the terminal. By doing so, a certain amount can be compensated or a cumulative amount of the compensation amount can be replaced with a payment for a part or all of the terminal purchase cost.

In addition, the local advertiser 13 also pays a certain amount if necessary, it is preferable to be able to register the advertising data directly to the local server 6 by purchasing the advertiser terminal (13a).

The user terminal 12 and the advertiser terminal 13a are always powered on and connected to the local network 11 (Log-in), and a state in which data signals including voice can be transmitted and received at any time is maintained. .

Since the user terminal 12 has a usage form similar to a normal telephone, when a member makes a phone call, a user can select a regular phone or a free Internet phone. The use of the Internet phone is automatically connected to a site of an existing Internet telephone company 14. You lose.

In addition, each user provides his / her interests as well as his or her personal information such as name, age, and gender when registering, so that such member information is stored in the member personal information DB (2) of the central server (1). .

Accordingly, the central server (1) the purchase information of each member stored in the member personal information database (2) (data accumulated by receiving the response information that each member registered their interests or saw an advertisement) Based on this, only relevant information is sent to the corresponding user terminal 12, and at this time, it is possible to determine what information is sent to the central server 1 and what information should be additionally sent.

As such, the process of providing an advertisement to each member through the server device in the state in which the user terminal 12 is connected on the network will be described with reference to the embodiment shown in the flowchart of FIG. 4.

The LCD window 29 of the terminal 12 usually displays weather, main news, and stock information transmitted from the central server 1, but the moment the member lifts the handset of the terminal for a telephone call (ST) 1) As the advertisement window pops up, the central server (1) is stored in the advertisement DB (3) using push technology (a technology that sends specific information to a specific person's PC through the Internet network as a flyer is distributed to each home). The specific advertisement contents which were present are transmitted to the user terminal 12. (ST 2)

Accordingly, the transmitted advertisement contents are displayed on the LCD window 29 of the user terminal 12, and (ST 3) the transmitted advertisement contents are stored in the member personal information DB (2) as shown in FIG. After confirming the contents of the member's age, occupation, address, gender, interests, etc., the information is selectively sent to the members who have personal information that may have an advertising effect.

And, the advertisement data displayed on the user terminal 12 is shown in the form of a video advertisement or a text advertisement as shown in Fig. 6, wherein the member sees the advertisement using the touch panel 31 method or the input unit 26 If you answer the question (ST 4) , etc. in the cumulative number of advertisement responses in the central server (1) DB (4) is recorded the number of times that the member has seen the advertisement (ST 5) can receive a later payment discount as much as the accumulated score Even if you do not respond, it will be switched to the next advertisement or terminate after a certain time.

Thereafter, the central server 1 continuously transmits the next prepared advertisement data to the user terminal 12, and if there is no waiting advertisement data, the central server 1 stops transmitting data, and the member continuously listens to the advertisement. By responding to the ad, if desired, the response times can be accumulated.

Therefore, the member can receive and listen to the above-mentioned advertisement contents through the user terminal 12. If the user wants to use the telephone during this process, the reception of the advertisement data is stopped by selecting the advertisement rejection mode. You can use the phone. (ST 6)

On the other hand, Figure 7 shows a flow chart of an example in which the member performs the desired product search and order directly using the user terminal 12, Figure 8 shows the process in the local advertiser terminal (13a) when such product orders It was.

That is, as shown in FIG. 3, the member directly displays the wide area advertisement information stored in the advertisement contents DB 3 of the central server 1 or the local mall information stored in the local advertisement contents DB 6b of the local server 6. By using the user terminal 12 to search and select a desired product, product delivery, parcel delivery request, etc. can be made. When such an order is concluded, it is recognized as an advertisement response as described above and corresponds to the advertisement response accumulation DB 4. It is accumulated in the number of times the member responds to the advertisement.

In this case, when the search and the order is made through the local server 1, as shown in FIG. 8, the address and order contents of the corresponding member are displayed in real time together with an alarm sound on the terminal 13a of the corresponding store. .

Then, the store sends a response signal indicating that the order has been received back to the user terminal 12 so that the member can confirm that the order has been properly made, and then sends the delivery signal once again at the beginning of the delivery of the order product. A service to inform the arrival time can be made.

As described above, in the system of the present invention, it is possible to search and order a specific product arbitrarily through the user terminal 12. In this case, the same operation as when using a general PC is performed.

In addition, in addition to this method, if a temporary local event requiring a specific time is executed, the local advertiser 13 registers the contents with the local server 6, and this information is immediately transmitted through the local network 11 through the local member. The whole will be notified and the event contents will be displayed along with the alarm sound (phone ringing) on the LCD panel 29 of the user terminal 12 of the local member.

As a result, the local advertiser can exhibit the effect of promoting the event contents of the store that he runs to more members registered in the local member personal information DB (6a), and the subscriber member is sent to the advertisement contents You can not miss a useful sale event in the middle will be useful to both sides.

9 illustrates an example of displaying such local event advertisement contents.

In addition, the user terminal 12 includes basic functions such as a simple memo, voice recording, a calculator, a phone book, an anniversary management, and a web browser, a mail client, and a media player (MP3, video player, etc.). If necessary, it can be used as a word processor by attaching a keyboard, etc., so that a large part of PC functions can be replaced, so that the information on the Internet can be easily accessed even by those who did not use the PC.

On the other hand, as a comparative example, the home shopping channel of the conventional cable broadcasting method has a inconvenience that can not be seen when the customer wants to see the product information after the broadcast time, but according to the advertisement providing method of the present invention Since the advertising content is always stored in the member can find that the desired product information can be purchased online at any time at a convenient time.

In addition, in the case of the conventional banner advertising, it is pointed out that if the customer does not access the corresponding site using a PC, not only can they see the advertisement but also cannot confirm that they have seen the advertisement, thereby providing only unnecessary call scores. The present invention maintains the state of being always connected to the server by using the user terminal, and shows the advantage that the reliability of the advertisement effect can be further enhanced by transmitting an advertisement at the time when the member uses the terminal.

In addition, in the above, a specific embodiment of the present invention according to the provision of the advertisement has been described, but in addition to this, the information providing method and system of the present invention may be variously modified and implemented by those skilled in the art. It is obvious.

However, such modified embodiments should not be individually understood from the technical spirit or the prospect of the present invention, and such modified embodiments shall fall within the appended claims of the present invention.

As described above, the information providing method and system through the multi-function terminal on the network of the present invention have the following effects.

First, an online information providing system capable of two-way communication between a consumer and an advertisement data server is available 24 hours without a separate medium such as a PC.

Second, advertisers can enjoy the benefits of the information provision effect, and consumers can easily use online shopping at a desired time.

Third, in addition to the existing wide-area information exchange, advertisers can provide actual event-based regional advertisements to consumers living in the near area.

Fourth, since the member can replace the terminal purchase cost as a reward for the advertising response, it shows the advantage that you can use the free Internet phone or obtain useful information necessary for life without spending a separate terminal purchase cost.

Claims (7)

In a method in which a server computer provides an information service through a network to a member who purchases a data receiving terminal having a combined telephone function: (1) a transmission step of transmitting the prepared information data from the server computer as the operation signal generated when the member operates the user terminal for the purpose of using a telephone or searching for a product is transmitted through an online network; (2) a receiving step of displaying information contents in a moving picture or text form on a user terminal by receiving the information data transmitted from the server computer; (3) a response step in which a member's response is made in response to a question of information content displayed on the user terminal or ordering an advertisement product through a product search; (4) a cumulative step of accumulating the number of responses in the corresponding member DB of the server computer when the response signal is received; (5) a compensation step of compensating the accumulated response times to the user in a predetermined form; and the information providing method through the multi-function terminal on the network, characterized in that it is made. The method according to claim 1, The transmitting step, the information providing method through the multi-function terminal on the network, characterized in that the information data is selectively transmitted to the members suitable for the information content through a plurality of member personal information DB search stored in the server computer. The method according to claim 1, The transmitting step is characterized in that the information data is transmitted from a server computer in which information about a local advertiser terminal or an advertisement product connected online through a user terminal and a local network is requested when a user searches for a product. Information providing method through the multi-function terminal on the network. The method according to claim 1 or 3, In the transmitting step, if there is an event in the local area business, the event content is simultaneously transmitted to the user terminals of all members of the region by registering it in a local server connected online through the local network. Information provision method through. A user terminal capable of requesting a server device at a desired time by requesting information contents data required by a user who has registered as a member on the network at all times; It is connected online through the user terminal and the network and transmits various life information. The personal information DB, information content DB, cumulative number of response times of each member are stored, so that specific information is used when the member's user terminal is operated. Server apparatus for transmitting data; information providing system through a multi-function terminal on a network, characterized in that made. The method according to claim 5, The server device includes a central server computer for transmitting information data registered by a wide area advertiser or advertising agency; A local server connected to the central server computer through a wide area network to transmit data transmitted from the central server computer to a user terminal through a local network; A local advertiser terminal connected online through a local network in a jurisdiction of the local server to store advertisement contents of a corresponding store, and receiving an order contents when a member orders a product through the user terminal; Information provision system through multifunctional terminal on network The method according to claim 5 or 6, The user terminal may include a display unit for converting and displaying information data received through the local network into text or video; The touch panel unit to allow the user to respond to the displayed information content; Multi-function terminal on the network, characterized in that it is provided to enable the selective use of free Internet phone or regular phone via web access Information provision system.