201043061 六、發明說明·· 【發明所屬之技術領域】 本發明是有關於一種媒體廣播系統與方法，特別是 一種以行動用戶端為對象之媒體廣播系統與方法。 【先前技術】 廣告在行鎖上具有舉足輕重的重要性，對於行銷人 員而S，吸引消費者是最重要的工作，廣告便是主要途 Ο ❹ 仅之。目Θ廣告媒介包括網路、平面雜諸、、報紙及電 視等等。然而，上述廣告媒介屬於被動式拉取(PuU)之資 ，傳播，廣告商在上述廣告媒介發佈廣告時，無法針對 ίΐΐ的需求性’容料致廣告之效果不彰，對於消費 半始二，亦是種困擾。近年來，行動電話已相當普及， 人而ΐ人約持有一支手機’很明顯地，行動電話對某些 的特H是㈣隨時隨地都帶在身上，具有易於攜帶 潛力^^職告齡相比，機電歸具有很大的 力成為廣告商發佈廣告的媒介。 缺而如if所說’行動電話是每個人幾乎必備的物品， 二或來撥接電話、收發簡 化、㈣二相等等j少有針對行動電話例如普及 消費者優勢作出其他卿，騎通訊產業來說， 法ΐί訊服務的需求越來越高，本發明依此想 徒供以行_戶端為對象之顧廣㈣統與方法。 【發明内容】 廣播ί ς料對象之媒體 糟田用戶師選條件，可使媒體内容 201043061 二供：提升其廣播效果，甚至進-步搭配其仙 式，藉以同時滿足行動用戶端與媒，其他回饋方 過本發明之以行動用戶端為對象之的需 與方法，可提高行動用戶端使用之 、體廣播系統 谷&供端新的媒體内容發佈平台。 乂供媒體内 本發明之目的在於提供一種以行 =媒體廣播系統，實施於-行動通訊 =戶端為鮮象 一二資料庫’記錄複數個行動用戶端之用包含··— 一廣告平台，接收-指定用戶請求與 貝料，·以及 該指定用戶請求包含一用戶筛選條件，容，其中 用戶資料庫篩選至少—個符合前述用戶平台從讀 ，用戶端’並將該媒體内容廣播至該符人=條件之行 條件之行動用戶端。 σ則述用戶篩選 步包進- 在本發明以行動用戶端為對象 二，，台包含一媒體内容管理模組媒，體 二用:請求與該媒體内容與依時程或依排程 在本發明以行動用戶端為對象之 :二亥廣告平台包含一媒體内容廣播模•且、== 該媒體内容至該符合前述用戶篩選= 對象另一目的在於提供一種以行動用戶啕為 動ΐΐΐ廣播方法，實施於-行動通訊系統端，該； 動通汛系統端包括一記錄行動用戶端資料之用； 201043061 庫，包含下列步驟：接收—指定 請求包含-用戶筛選條件;二該指定用戶 資料庫筛選至少一個符合前述用戶筛選“ 2行媒體内容廣播至該符合前述用戶篩選條 Ο 〇 本發明以行動用戶端為對象之媒體 步包含：依時程或依排程排定該媒體内容進— f發明前述以行動用戶端為對象之媒體廣播太 的參=據 帛戶雜㈣相料廣播對象 土發明以行動用戶端為對象之媒 :包含：接收該媒體内容以建立一廣=進-為廣播該媒體内容之用。廣。素材資料庫，作 在本發明以行動用戶端為對象 :用2媒體内容廣播至該符合前述用 碥的步驟係依時程或依排程廣播。 播系t康本發明所實施的行動用戶端為對象之媒體卢 斜消費===供—個新的平台供媒體内容提供端^ 以::惠方式以吸引使用者的使用意願,ϊ此㈡ 疋使用者與舰内容提供敵f求。 ^ 實 施方式】 5 201043061 圖將相含有本㈣較佳實施例之所附 人1可修J Γ述’但在此描述之前應瞭解熟悉本行之 功效因所描述之發明，同時獲致本發明之 瞭解以下之描述對熟悉本行技藝之人士 β根攄ίίίϊ:，且其内容不在於限制本發明。 商，端10如廣告 廣告，以提升廣播效果。本發明提 ί動/端為對象之媒體廣播系統，實施於一 個行動用戶端之用戶資料;以及二 面Λ接收-指定用戶請求;-;體内容； 筛選至少-個符合前述二 前述用戶端2:並將該媒體内容廣播至該符合 統進-步=:=:3戶二， 少一個 奴⑽，_告通道m提供至 述用戶U 將該媒體内容廣播至該符合前 體訊:，、黃頁廣告、手機背景廣*:廣等間訊μ 媒體ϋ閱第—圖，顯示本發明以行動用戶端為對象之 中，=二統示意圖。在本發明實施例的媒體 -媒雜定用戶請求並提供 紅利Κ師選條件，並與該行動通訊系統端協ι回饋 制，糟此回饋行動用戶端，可提高行動用戶端願 201043061 平台之可能性。在本發明實施例的媒體廣 用戶資料庫110與-回饋記錄庫⑽， 貞2 110記錄包含但不限定於用戶個人 有所收集取得之用戶位置，、二 錄内的基地台位置、用戶使用定位服務等等用 丄該:饋記錄庫140記錄回馈資料與回饋紅利機 Ο Ο 的媒體廣播系統中，該廣告平台120包含 理模組15G與-媒體内容廣播模組⑽，其中該媒體内 容管理模組150根據用戶筛選條件與一用戶端介面5〇 =收2設定j建立一用戶屬性資料庫作為廣播對象的 多考依據’且该媒體内容管理模組15()另經由一供應端 介面40接收廣告或媒體内容，以建立一廣告素^資料 庫；該媒體Θ容廣播触16G依軸或㈣程廣播該媒 體内容至符合前述用戶篩選條件之行動用戶端2〇。在本 發明實施例的媒體廣播系統中’用戶資料庫1 1 〇可介接 一定位系統210或其他系統23〇，例如話務資料分析系 統等，藉以提供相關資料至該用戶資料庫11〇，合媒體 内容提供端10提出包含用戶筛選條件的一指定g戶請 求時，該用戶資料庫110具有足夠資料以備篩選之用； 以及回饋資料庫14〇可介接一帳務系統22〇，該帳務系 統可由該回饋資料I 14G查詢行動用戶端回饋紅利狀 況，並進而將該回饋紅利在帳單中作一優惠回饋。 在本發明實施例的媒體廣播系統中，該媒體内容管 理模組150可包含一廣告素材管理模組151、一回饋管 201043061 2^52、—用戶資料管理模組153-訂單模Μ 154、 庵换、〜優惠券兒換模組156 ;該媒體内容 _可包含—音麵廣告廣播模組161、一多 播模組3廣ί廣播模組162、一橫幅及背景類廣告廣 ^ Λ β。廣告素材管理模組151管理媒體内容提供 惠土妙=提供的媒體内容或廣告’並將所有媒體内容或 σ :存至廣告素材資料庫；回饋管理模組152管理回 =利機制’纟產生回馈記錄以儲#至回館記錄庫 ’用戶資料管理模組153管理用戶資料，並於接收 ^含用戶f帛選條件之指定用戶請求後，_選出符合用戶 二二！的产動用戶端’以傳送至媒體内容廣播模組 人」〃該訂單模組154管理媒體内容提供端10所提出包 :指定用戶請求之訂單，並將該訂單傳送至該用戶資料 資料模組153 ;該報表模組155係產生一報表，其中該 ，表可包含回饋記錄或符合用戶筛選條件之行動用^ 端數目等，以提供至帳務系統220或提供至媒體内容提 =端1〇以作為請款依據；優惠券兒換模組ι56處理回 ^利機制中之優惠券兒換，藉以使回饋紅 =:該用戶資料管理模組153筛選出符合用戶筛】 罝捕、、、/于動用戶端之名單後，根據指定用戶請求將該名 容，内容廣播模組160 ’藉以廣播媒體内 廣生H右削日定用戶請求欲傳送音檔類廣告，則從該 至；2管理模組151將所欲傳送音檔類廣告資料傳送 送廣告廣播模Μ 161，若該指定用戶請求欲傳 媒體簡訊類廣告資料，則從該廣告素材管】 至該多媒簡傳送 求欲傳送橫幅及手機背景類廣告，則從該 〇 201043061 模組151將所欲料_及手 該橫幅及背景類廣告廣播模組貝料傳送至 將上述媒體内容廣播至符人透過廣告通道130 端2。，其中該媒趙内播容至廣符播;:^ 廣播媒體内容。 了依照時程或排程 提供-供應端介面:的，吏:Ht:，廣告平台12。 Ο 〇 容廣播之相關資料有巧媒體内 平台120所提供的供應端介面4〇 而廣告 或業務訂單登人或資料查詢介面 或廣告商 透過該供應端介面4G管理訂單次 品管理者亦可 廣告平台12G亦提供—用戶端=或其他產品資料； 端的合法使用者身份之行_ 仃動通訊系統 介面50,該用戶端介面5〇接^ 〇 I且錄該用戶端 但不限於同意接收行動廣告 ^的設定包括 介面、基本資料、喜好資訊及之廣告廣播 台U0所提供的用戶端介面5〇々人—β旬，而廣告平 消介面、查詢介面’使符合行註冊介面、取 者身份之行_戶端3”可端的合法使用 回饋紅利查誠設定是否純端介面50進行 在本發明實施例的媒體廣播 求來自媒體内容提供端10，如卢主商’以旨定用戶請 包含-用戶筛選條件，而用戶定用戶請求 動用戶端經常駐留之區域、指括但不限於行 定時間行徑路線、基於收話與發話次：戍 ===間;錄之定位區域等等，須Ϊ意 月不限於上補子，，戶_條件可依媒體内容提 201043061 供端所需，透過用戶資料庫110之篩選，而行動通訊系 統端可提出客製化服務。在此一實施例中，行動通訊系 統端將媒體内容廣播至該等符合前述用戶篩選條件之 行動用戶端，之後依據有效撥放次數、不重複有效收聽 用戶數、有效收聽秒數、互動内容的點閱率、互動内容 的回覆率等等資料，產生—請款報表至媒體内容提供 端丄而該行動通訊系統端即可依據該請款報表向該媒體 内，提供端請款，其中該媒體内容係數位内容廣告，如 文字、靜態影像、語音、動態影音等。 根據本發明以行動用戶端為對象之媒體廣播系 統本發明復提供一種以行動用戶端為對象之媒體廣播 方:請參閱第三圖，顯示本發明實施例的媒體廣播方 法流程圖。在此一實施例中，本發明係實施於一行動通 訊系統端，該行動通訊系統端包括一記錄行動用戶端資 料之用戶資料庫，一媒體内容提供端如廣告商向該行動 系統端提出一指定用戶請求，其中該指定用戶請求 ° 3用戶篩選條件，該行動通訊系統端接著如步驟 =〇，接收包含一用戶篩選條件的該指定用戶請求，接 者如f驟320，該行動通訊系統端接收該媒體内容提供 S所f供的一媒體内容，接著該行動通訊系統端依據該 一戶篩選條件，如步驟330，從該用戶資料庫篩選至少 =個符合前述用戶篩選條件之行動用戶端，接著如步驟 』〇,該》行動通訊系統端將該媒體内容廣播至該符合前 戶篩選條件之行動用戶端，而廣播該媒體内容係可 依時程或排程廣播。 —在本發明實施例的媒體廣播方法中，步驟340可進 2包含提供至少一個廣告廣播介面以將該媒體内容 播至該符合前述用戶篩選條件之行動用戶端的一可 201043061 中且該Γ内容係可依時程或排程排定。 與-用戶端二系統端可提供一供應端介面 面上傳該媒體内容提供端可透過該供應端介 戶端亦可透過該用戶相n斗，而行動用 機制或查詢回館红利累接疋否接收一回饋紅利 可根據用戶_條件外，行動通訊系統蠕 Ο Ο 容之用。 帛告素材資料庫’作為廣播媒體内 f本發明實施例的媒體廣播方法中 求可來自例如廣告商的媒體内容 用戶蚺 求包含-用戶篩選條件’而用戶篩選條件包is 2 :動=經常駐留之區域、指定時:=:限： 戍右間行徑路線、基於收話與發話次數 意本發明不限於上述例子，用戶筛選條件=體S 所需，透過用戶資料庫之筛選，而 細可提出客製化服務，其中該用戶資料八/二， f:ί:他系統，例如話務資料分析系統i:’藉 相闕資料至該用戶資料庫，當媒體内容提^ 3201043061 VI. INSTRUCTION DESCRIPTION OF THE INVENTION [Technical Field] The present invention relates to a media broadcasting system and method, and more particularly to a media broadcasting system and method for a mobile client. [Prior Art] Advertising plays an important role in row locks. For marketers, attracting consumers is the most important job, and advertising is the main way. The advertising mediums include internet, planes, newspapers, and television. However, the above advertising media belongs to the passive pull (PuU), and the advertisers are unable to deliver the advertisements in the above-mentioned advertising media, and the advertisements cannot be used for the demand of the demand. It is a kind of trouble. In recent years, mobile phones have become quite popular, and people and people are holding a mobile phone. [Obviously, the mobile phone is equipped with some special H (four) anytime, anywhere, with easy portability potential ^^ In contrast, electromechanical has great power to become a medium for advertisers to advertise. Lack, as if, 'the mobile phone is almost essential for everyone, or to dial the phone, send and receive simplified, (four) two-phase, etc. j. There are few other mobile phones, such as popularizing consumer advantages, to ride the communications industry. It is said that the demand for legal services is getting higher and higher, and the present invention is intended to provide a comprehensive and method for the purpose of the bank. [Summary of the Invention] Broadcasting ί 对象 对象 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 媒体 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 The feedback party has the need and method for the mobile client to use the present invention, and can improve the new media content publishing platform of the mobile broadcast system and the mobile terminal. The purpose of the present invention is to provide an advertising platform that includes a mobile communication system, a mobile communication system, a mobile communication system, and a plurality of mobile user terminals. Receiving - specifying the user request and the bedding, and the specified user request includes a user filtering condition, wherein the user database filters at least one of the user platforms to read from the user, and the media content is broadcast to the user Furen = the mobile client of the conditional condition. σ describes the user screening step package - in the present invention, the mobile user object is the second object, the station includes a media content management module medium, and the body uses: the request and the media content and the schedule or schedule The invention is directed to the mobile client: the Erhai advertising platform includes a media content broadcast module, and == the media content to the foregoing user screening = object. Another purpose is to provide a mobile user method Implemented on the mobile communication system side, the mobile communication system includes a record of the mobile client data; the 201043061 library includes the following steps: receiving - specifying the request contains - user filtering conditions; and the specified user database Screening at least one of the above-mentioned user screenings "2 lines of media content broadcast to the above-mentioned user screening bar" The media step of the present invention targeting the mobile client includes: scheduling the media content according to the schedule or scheduling - f Invented the above-mentioned media broadcast for the mobile client. The reference to the mobile terminal is based on the mobile terminal. Receiving the media content to establish a wide-to-in-one for broadcasting the media content. The material database is for the mobile client of the present invention: broadcasting the media content with 2 media to the step of using the foregoing user Broadcast by time schedule or according to schedule. The mobile user of the mobile terminal implemented by the invention is the media of the mobile client. === For a new platform for the media content provider ^ Attracting the user's willingness to use, (2) 疋 User and ship content provide enemy. ^ Embodiments 5 201043061 The figure will contain the (4) preferred embodiment of the attached person 1 can be repaired. This description should be understood to be familiar with the present invention. The invention is described in the following, and the following description of the present invention is made to the person skilled in the art, and the content thereof is not intended to limit the present invention. 10, such as advertising, in order to enhance the broadcast effect. The present invention is a media broadcast system for the object, implemented in a mobile user's user data; and two-sided receiving - specifying user requests; -; body content; Choose at least one Comply with the foregoing two user terminals 2: and broadcast the media content to the compliance-step=:=:3 households, one less slave (10), and the channel m provides the user U to broadcast the media content to the Compatible with the pre-message:,, yellow-page advertisement, mobile phone background is wide*: wide-ranging inter-media, media review, diagram, showing the present invention as a mobile client, = two-dimensional diagram. In the embodiment of the present invention The media-media requests the user to request and provide the bonus teacher qualification conditions, and cooperates with the mobile communication system to feedback the mobile client, which can improve the possibility of the mobile user's wish 201043061 platform. For example, the media wide user database 110 and the feedback record library (10), 贞2 110 records include, but are not limited to, the user location collected by the user, the base station location in the second record, the user using the location service, etc. In the media broadcast system, the feed record library 140 records the feedback data and the feedback bonus machine ,, the advertisement platform 120 includes the management module 15G and the media content broadcast module (10), wherein the media content management module 150 The user screening condition and a user interface 5〇=receive 2 setting j establish a user attribute database as a multi-test basis of the broadcast object' and the media content management module 15() receives an advertisement via a provider interface 40 or The media content is used to create an advertisement library; the media content broadcasts the 16G axis or (4) broadcasts the media content to the mobile user terminal that meets the foregoing user screening criteria. In the media broadcast system of the embodiment of the present invention, the 'user database 1 1 ' can interface with a positioning system 210 or other system 23 , such as a traffic data analysis system, to provide related data to the user database 11 . When the media content provider 10 proposes a specified g-user request including the user screening condition, the user database 110 has sufficient data for screening purposes; and the feedback database 14 can be connected to a accounting system 22, The accounting system can query the mobile user to return the bonus status by the feedback data I 14G, and further make the reward bonus in the bill. In the media broadcast system of the embodiment of the present invention, the media content management module 150 can include a creative management module 151, a feedback tube 201043061 2^52, a user profile management module 153 - an order module 154, 庵The change to the coupon replacement module 156; the media content_ may include a sound surface advertisement broadcast module 161, a multicast module 3 broadcast module 162, a banner and a background advertisement. The creative management module 151 manages the media content to provide the media content or advertisements provided and saves all the media content or σ: to the creative database; the feedback management module 152 manages the feedback mechanism to generate feedback. Recording the user data in the store #to the library record library 'user data management module 153', and after receiving the request of the specified user containing the user f selection condition, _ select the user 22! The production client 'transfers to the media content broadcast module person', the order module 154 manages the package proposed by the media content provider 10: specifies the order requested by the user, and transmits the order to the user profile module 153; The report module 155 generates a report, wherein the table may include a feedback record or a number of action terminals that meet user screening criteria, etc., to provide to the accounting system 220 or to the media content. 〇 〇 作为 ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ι ; ; ; ; ; ; ; ; ; ; After the list of the user is activated, the content is broadcasted according to the request of the specified user, and the content broadcast module 160' requests the user to transmit the audio file advertisement in the broadcast media. The management module 151 transmits the desired audio file type advertisement material to the advertisement broadcast module 161, and if the designated user requests to transmit the media message type advertisement material, the request is transmitted from the creative material tube to the multimedia medium. BACKGROUND Mobile and web-based advertising, from the square module 151 201 043 061 _ and the desired chiral material and the background of the banner type advertising broadcast module shellfish feed media content transmitted to the above-described broadcast channel to break through the ad person terminal 130 2. , where the media Zhao broadcasts to the wide broadcast; : ^ broadcast media content. According to the schedule or schedule, the provider interface is provided: 吏: Ht:, the advertisement platform 12.相关 广播 广播 之 有 有 有 〇 媒体 媒体 媒体 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 The platform 12G also provides a client-side= or other product profile; a legitimate user identity of the terminal _ a communication system interface 50, the client interface 5 is connected to the 〇I and the user is recorded but is not limited to agree to receive the mobile advertisement The setting of ^ includes the interface, basic information, preference information and the user interface provided by the advertising broadcast station U0. The advertisement flat interface and the query interface enable the registration interface and the identity of the user. The line_client 3" can be used to legally use the feedback bonus to set whether the pure interface 50 is performed in the media broadcast of the embodiment of the present invention. The source is provided from the media content provider 10, for example, the user is required to include the user. Filter the conditions, and the user requests the user to request the area where the user often resides, including but not limited to the line-by-time route, based on the incoming and outgoing calls: 戍=== Recording the location area, etc., the month is not limited to the top complement, the household _ conditions can be based on the media content 201043061 provider needs, through the user database 110 screening, and the mobile communication system can be customized In this embodiment, the mobile communication system broadcasts the media content to the mobile user terminals that meet the foregoing user screening criteria, and then according to the number of effective dialing and playback, the number of effective listening users, the effective listening seconds, The click rate of the interactive content, the response rate of the interactive content, and the like, generate a payment report to the media content providing end, and the mobile communication system side can provide the end payment according to the payment report to the media. The media content coefficient content advertisement, such as text, still image, voice, dynamic video, etc. The media broadcast system targeting the mobile client according to the present invention provides a media broadcaster targeting the mobile client: Referring to the third figure, a flowchart of a media broadcasting method according to an embodiment of the present invention is shown. In this embodiment, the present invention is implemented in one line. On the communication system side, the mobile communication system side includes a user database for recording mobile client data, and a media content providing end such as an advertiser submits a specified user request to the mobile system end, wherein the specified user requests a user screening condition. The mobile communication system then receives the specified user request including a user screening condition as in step = ,, and the mobile communication system receives the media content provided by the media content to provide a media content. Then, the mobile communication system side selects at least one mobile user terminal that meets the foregoing user screening conditions from the user database according to the screening condition of the household, and then, as in step 〇, the mobile communication system side The media content is broadcast to the mobile client that meets the screening criteria of the former user, and the broadcast of the media content can be broadcasted according to the schedule or schedule. In the media broadcast method of the embodiment of the present invention, step 340 may include providing at least one advertisement broadcast interface to broadcast the media content to a mobile client that meets the foregoing user screening criteria, and the content system is Scheduled by schedule or schedule. And the client-side system side can provide a provider interface to upload the media content provider, and the provider server can also use the user interface to perform the action, or the action mechanism or the query back to the library dividends. Receiving a feedback bonus can be used for the mobile communication system based on the user's condition. The advertisement material database 'as a broadcast medium in the media broadcast method of the embodiment of the invention can be obtained from a media content user requesting, for example, an advertiser, including a user filter condition' and the user filter condition package is 2: dynamic = frequently resident The area, the specified time: =: limit: 戍 right path, based on the number of calls and utterances. The invention is not limited to the above example, the user screening condition = body S is required, through the screening of the user database, and fine Customized service can be proposed, where the user data is eight/two, f: ί: his system, such as the traffic data analysis system i: 'borrow the data to the user database, when the media content is raised ^ 3
用戶篩選條件的-指定用戶請求時，該 K 足夠資料以備篩選之用。 戶貝枓庫具有 在本發明實施例的媒體廣播方法中，^ 端將媒體内容廣播至該等符合前述用戶 動用戶端，之後依據有效撥放次數、不重 戶數、有效收聽秒數、互動内容的點閱率動容 回覆率等等資料，產生，報表至媒體内容=的 201043061 而該行動通訊系統端即可依據該請款報表向該媒體内 容提供端請款，其中該媒體内容係數位内容廣告，如文 字、靜態影像、語音、動態影音等。 在詳細說明本發明的較佳實施例之後，熟悉該項技 術人士可清楚的瞭解，在不脫離下述申請專利範圍與精 神下可進行各種變化與改變，而本發明亦不受限於說明 書之實施例的實施方式。User Filtering Conditions - When specifying a user request, the K is sufficient for filtering purposes. In the media broadcasting method of the embodiment of the present invention, the terminal broadcasts the media content to the user-operating user terminal, and then according to the number of effective dialing, the number of non-heavy households, the number of effective listening seconds, and the interaction The click rate of the content, the response rate, and the like, generate, report to the media content = 201043061, and the mobile communication system can request the media content provider according to the request report, wherein the media content coefficient content Advertising, such as text, still images, voice, dynamic video and so on. Various changes and modifications can be made without departing from the scope of the invention, and the invention is not limited by the scope of the invention. Embodiments of the embodiments.
Ο 12 201043061 【圖式簡單說明】 第一圖為本發明以行動用戶端為對象之媒體廣播系 統示意圖。 第二A圖為本發明以行動用戶端為對象之媒體廣播 系統之架構圖。 第二B圖為本發明以行動用戶端為對象之媒體廣播 糸統之架構圖。 第三圖為本發明實施例的媒體廣播方法流程圖。Ο 12 201043061 [Simple description of the diagram] The first figure is a schematic diagram of the media broadcasting system targeting the mobile client in the present invention. The second A diagram is an architectural diagram of a media broadcast system targeting the mobile client of the present invention. The second B diagram is an architectural diagram of the media broadcast system targeting the mobile client of the present invention. The third figure is a flowchart of a media broadcasting method according to an embodiment of the present invention.
【主要元件符號說明】 10 媒體内容提供端 20 符合用戶篩選條件之行動用戶端 30 符合合法使用者身分之行動用戶端 40 供應端介面 50 用戶端介面 110 用戶資料庫 120 廣告平台 130 廣告通道 140 回饋記錄庫 150 媒體内容管理模組 151 廣告素材管理模組 152 回饋管理模組 153 用戶資料管理模組 154 訂單模組 155 報表模組 156 優惠券兒換模組 160 媒體内容廣播模組 161 音檔類廣告廣播模組 13 201043061 162 多媒體訊息類廣告廣播模組 163 橫幅及背景類廣告廣播模組 210 定位系統 220 帳務系統 230 其他系統 310〜340 步驟[Main component symbol description] 10 Media content provider 20 Mobile client 30 that meets the user screening criteria Mobile client 40 that meets the legal user identity Client interface 50 Client interface 110 User database 120 Advertising platform 130 Advertising channel 140 Feedback Recording library 150 media content management module 151 creative management module 152 feedback management module 153 user data management module 154 order module 155 report module 156 coupon replacement module 160 media content broadcast module 161 audio file class Advertising Broadcasting Module 13 201043061 162 Multimedia Messaging Advertising Module 163 Banner and Background Advertising Broadcasting Module 210 Positioning System 220 Accounting System 230 Other Systems 310~340 Steps
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