TWI554957B - The recommendation of promotion discount combo based on selected items - Google Patents

Description

Server, website, and method for dynamically recommending product combinations based on purchased products

The present invention relates to a product recommendation method, and more particularly to a server, a website, and a method for dynamically recommending a product combination based on a product that the consumer has purchased during the online shopping process.

At present, on the websites or platforms that provide online shopping services, the recommended way of having a certain discount after the common product combination is to put the total price of the goods A and B simultaneously when the website is placed in the advertising area and obtain the total price. The discount amount. In other words, this is the most common way of advertising. The merchandise provider buys the advertising area from the website or platform that provides the online shopping service, and puts in the above-mentioned own product combination to purchase the discount information that will be obtained.

However, the above-mentioned combination of products and discounts has not been targeted at consumers, nor has it been considered for the discount combination of the products purchased by the consumer. In other words, the advertisement or discount recommendation method of the fixed content does not actually have a substantial relationship with the target product or preference of the consumer for the current purchase. Therefore, for the consumer, the advertisement or the product recommendation method is actually Not attractive.

In view of the above-mentioned problems of the prior art, an object of the present invention is to provide a server, a website, and a method for dynamically recommending a product combination according to a purchased product, so that the shopping website will consider the product purchased by the consumer when recommending the product combination. . Since the product combination dynamically recommended by the technology of the present invention can be accurately associated with each consumption per time, the consumer's willingness to consume will be greatly enhanced.

According to the purpose of the present invention, a network shopping server for dynamically recommending a product combination according to a purchase product includes: a processor; and a memory electrically connected to the processor, the memory storing a software program, When the processor executes the software program of the memory, the following mechanism can be achieved: after providing a shopping webpage containing one shopping information to a user terminal, receiving a shopping list from the user terminal, and according to the preferential shopping combination A rule that displays one or more purchased items and their discount amount on the shopping page such that one or more items in the shopping list are combined with the one or more purchase items to enjoy the discount amount. Wherein, if the software program presets that the preferential shopping combination rule is established, the one or more purchased goods and the discount amount are calculated.

Based on the above concept, after the software program calculates the one or more purchase items and the discount amount, according to the discount amount size, the plurality of personal gas purchase products with the larger discount amount and the discount amount are displayed on the The shopping page. The shopping information of the shopping page is from one or more product information providing servers.

Based on the above concept, the software program further provides an alternative product combination of the one or more purchased goods to the user terminal, and the substitute product can replace a part of the one or more purchased goods without affecting The discount amount.

Based on the above concept, after the user terminal adds the one or more purchase items to the shopping list, the software program further recommends an advanced purchase item to the user terminal, so that one or more items in the shopping list are You can enjoy an advanced discount amount when combined with this advanced purchase.

According to the purpose of the present invention, an online shopping website that dynamically recommends a product combination according to a purchased product includes: a shopping webpage; a shopping list display module, displaying a shopping list of one user at the first of the shopping webpage a location and a purchase recommendation module, which provides one or more purchase item lists and discount amounts thereof according to the preferential shopping combination rule, and displays the second position of the shopping page, so that one or more of the shopping list The discount amount is available when the product is combined with the one or more purchases.

Based on the above concept, the online shopping website further has a discount amount sorting module, and sorts the discount amount, and displays the plurality of personal gas purchase products with the larger discount amount and the discount amount displayed on the second of the shopping webpage. position. After the user clicks on the preferential shopping combination, the online shopping website adds the product content of the preferential shopping combination to the shopping list to form a changed shopping list, and displays the changed shopping list on the shopping page. a location.

Based on the above concept, the online shopping website further has a preferential product replacement module, and the preferential product replacement module displays the substitute product of the preferential shopping combination in the changed shopping list in the third position of the shopping page, wherein The alternative item may replace a portion of the item in the offer shopping combination without affecting the discount amount for the offer shopping combination. The purchase product recommendation module displays an advanced discount shopping combination having one advanced discount amount in the second position of the shopping webpage, wherein one part of the advanced discount shopping combination is the preferential shopping combination.

According to the purpose of the present invention, a method for dynamically recommending a product combination according to a purchased product is further provided, comprising the steps of: providing a shopping webpage including one of shopping information to a user terminal; receiving a shopping list from the user terminal; The shopping combination rule provides one or more purchase item lists and displays the discount amount to the user terminal, such that the one or more items in the shopping list are combined with the one or more purchase items to enjoy the discount amount.

Based on the above concept, the method further includes the following steps: if the user clicks the preferential shopping combination, the product content of the preferential shopping combination is added to the current shopping list of the user, and one of the advanced discount amounts is provided. The advanced discount shopping combination is displayed to the user, and the advanced discount shopping combination and the advanced discount amount are displayed on the shopping webpage, wherein one part of the advanced discount shopping combination is the preferential shopping combination.

Based on the above concept, the method further includes the step of displaying an alternative item of the preferential shopping combination, wherein the substitute item can replace a part of the item of the preferential shopping combination without affecting the discount amount of the preferential shopping combination.

As described above, the server, the website, and the method according to the present invention for dynamically recommending a product combination based on the purchased product can achieve the following advantages: improving the association between the recommended discounted product combination and the current consumer selected product, and providing an alternative. The merchandise option allows the consumer to replace the merchandise component of the merchandise combination while still retaining the same discount amount, while dynamically adjusting the recommended discount merchandise portfolio based on the current selected purchase list, which will greatly enhance the consumer's continued shopping. Willingness.

1‧‧‧Page first position

11‧‧‧Original shopping list

12‧‧‧Changed shopping list

13‧‧‧Advanced Changed Shopping List

14‧‧‧Commodity replacement button

2‧‧‧Page second position

20~24‧‧‧Special shopping combination

25~28‧‧‧Advanced Shopping Combination

3‧‧‧ third position of the webpage

4‧‧‧Page fourth position

5‧‧‧Page fifth position

7‧‧‧Internet shopping server

8‧‧‧Commodity portfolio discount database

9‧‧‧User terminal

S61~S66‧‧‧Steps

Figure 1 is a system architecture diagram of the present invention.

Figure 2 is a schematic diagram of a shopping web page of the present invention.

Figure 3 is a schematic diagram of a shopping web page of the present invention.

Figure 4 is a schematic diagram of a shopping web page of the present invention.

Figure 5 is a schematic diagram of a shopping web page of the present invention.

Figure 6 is an overall flow chart of the present invention.

Specific examples are given below to explain the contents of the present invention in detail, and the drawings are used as an auxiliary explanation. The symbols mentioned in the description refer to the schema symbols. It is worth noting that the "include" mentioned in the description is an open term and should be interpreted as "including but not limited to".

Please refer to FIG. 1, which is a system architecture diagram of the present invention. As shown in FIG. 1, the system of the present invention is mainly composed of a web shopping server 7 and a product combination discount database 8, and the web shopping server 7 provides a shopping webpage to the user terminal 9, wherein the shopping webpage is The shopping information comes from one or more product information providing servers (not shown). The user terminal 9 connects to the online shopping server 7 via the Internet to conduct online shopping. In the product combination discount database 8, there are preferential shopping combination rules of various manufacturers. It should be noted that the foregoing user terminal 9 is only an example for the description of the embodiment. In actual application, the number of users may be plural and not limited to one person, and the Internet device used by the user terminal 9 includes a personal computer and a note. A device such as a computer, a tablet computer, a smart phone, and the like, and a browser or an application in the aforementioned device is used to open a shopping webpage provided by the online shopping server 7 for shopping.

Please refer to FIG. 2, which is a schematic diagram of a shopping webpage screen of the present invention. As shown in FIG. 2, the online shopping server 7 provides the shopping webpage to the user terminal 9 (the component number is the same) Refer to Figure 1). The shopping webpage includes a webpage first location 1 and a webpage second location 2, wherein the original shopping list 11 of the user terminal 9 is displayed on the webpage first location 1 of the shopping webpage through the shopping list display module, wherein the original shopping list 11 is inside Contains item A. The purchase product recommendation module in the shopping server 7 provides the discount shopping combination 20 to 24 including the product A and the discount amount of each preferential shopping combination to the user terminal 9 according to the preferential shopping combination stored in the product combination discount database 8. Displayed in the second position 2 of the webpage, the merchandise A in the original shopping list 11 is combined with one or more purchase merchandises to satisfy the preferential shopping portfolio 20-24 to enjoy the aforementioned discount amount, wherein the one or more recommended purchases The product is included in the preferential shopping combination 20-24. Further, the through shopping list display module and the purchased product recommendation module are a software program in the shopping server 7.

In the above process, when the purchase product recommendation module presets the preferential shopping combination rule, the one or more purchased products and the discount amount are calculated. In other words, the product recommendation module calculates for the shopping server 7 based on the preferential shopping combination rules of the respective manufacturers stored in the product combination discount database 8 to obtain the content of the preferential shopping combination including the product A and the discount amount thereof.

In a specific implementation manner, the shopping server 7 transmits a preferential shopping combination search request including the product A to the product combination discount database 8, and the product combination discount database 8 returns the information content of the preferential shopping combination including the product A. After that, the shopping server 7 analyzes the information content of the preferential shopping combination, and confirms that the product A and one or more purchased products are included, and after calculating the total price and the discount amount, displaying the preferential shopping combination on the webpage. Two positions 2. Preferably, the second location 2 of the webpage also displays the discount amount for each of the preferential shopping combinations.

For example, the preferential shopping portfolio 20 includes the merchandise A and the recommended purchase merchandise B, and enjoys a discount amount of 100 yuan of the total amount; the preferential shopping portfolio 21 includes the merchandise A and the recommended purchase merchandise C, and enjoys a total amount of the discounted price of 80 yuan. The discounted purchase amount 22 includes the merchandise A and the recommended purchase merchandise D, and enjoys a discount amount of 50 yuan of the total amount; the preferential shopping portfolio 23 includes the merchandise A and the recommended purchase merchandise E, and enjoys a total amount of 30 yuan. The discount amount; and the preferential shopping combination 24 includes the item A and the recommended purchase item F, and enjoys a discount amount of 10 yuan for the total amount. In this way, the consumer will be able to select an additional purchase item from the recommended purchase item A~F according to his own preference and enjoy the discount amount of the corresponding preferential shopping combination, and the preferential shopping combination includes the purchased purchase. Commodity A.

Preferably, the discount shopping amount sorting module of the online shopping server 7 calculates the one or more purchased goods and the discounted amount, and sorts according to the discounted amount, and the plurality of individuals with the larger discount amount The gas purchase item and the discount amount are displayed on the shopping page (in this embodiment, the preferential shopping combination 20~24 is selected). The discount amount sorting module is a software program in the shopping server 7. In this way, the user terminal 9 can quickly obtain the information including the maximum discount amount of the purchased item A, so as to increase the user's willingness to purchase, especially in a portable action such as a smart phone. On the device, the area of the recommended purchase/subscription combination that can be additionally displayed is not large, so it is more important to apply this feature to effectively select a better purchase combination and recommend it to the user.

When the user clicks on any of the preferential shopping combinations in the webpage of FIG. 2, the merchandise content of the preferential shopping combination is then added to the original shopping list 11 to form a changed shopping list, and the change is displayed by the shopping list display module. The post shopping list is in the first position of the webpage of the shopping webpage. In this embodiment, the user clicks on the preferential shopping combination 20, so it is recommended to add The purchased product B is then added to the original shopping list 11 to form the changed shopping list 12 in FIG. 3, and the shopping list display module displays the changed shopping list 12 on the first page of the shopping webpage 1 (please refer to FIG. 3) , which is a schematic diagram of a shopping webpage screen of the present invention). The discounted amount of the preferential shopping combination 20 (ie, the combination of the product A and the product B) in the modified shopping list 12 will be displayed in the fourth position 4 of the webpage of the shopping webpage, and the user can conveniently obtain the fourth position of the webpage 4 Knowing the information of all the discount amounts currently enjoyed, in this embodiment, the discount amount of the preferential shopping combination formed by the commodity A and the commodity B is a discount of 100 yuan. Preferably, the shopping webpage has a webpage fifth location 5 displaying the preferential conditions/offer rules reached by the preferential shopping portfolio 20 in the modified shopping list 12.

After the shopping list changes from product A to product A plus product B (ie, the original shopping list 11 becomes the changed shopping list 12), the corresponding preferential shopping combination will also change, so that the user can further understand which advanced offers. In this embodiment, when the original shopping list 11 becomes the changed shopping list 12, the preferential shopping combination located in the second position 2 of the webpage also changes, that is, the original preferential shopping combination 20~24 is changed into the advanced preferential shopping combination. 25~26, among which the advanced discount shopping combination 25~26 is not only the product A, but also the discount of the product A and the product B. For example, the advanced discount shopping combination 25 includes the merchandise A, the merchandise B, and the recommended purchase merchandise H, the discount amount is 50 yuan; the advanced discount shopping combination 26 includes the merchandise A, the merchandise B, and one or more recommendations Adding goods, the discount amount is 10 yuan. That is to say, after the content of the shopping list changes, the purchase product recommendation module of the present invention displays the advanced discount shopping combination 25~26 with the advanced discount amount on the second position 2 of the shopping page, wherein the advanced preferential shopping One of the combinations (e.g., the premium offer shopping combination 25 includes merchandise A, merchandise B, and merchandise H) is a concession shopping combination (e.g., the concession shopping combination 20 includes merchandise A and merchandise B). Such as In this way, the present invention can instantly change the recommended purchase item according to the change of the shopping list, so that the user can always have the preferential shopping combination that best matches the current shopping list.

In the present invention, if the preferential shopping combination is already included in the shopping list, the preferential product replacement module can be activated by clicking the product replacement button next to any one of the preferential shopping combinations. The preferential item replacement module will display the substitute item of the preferential shopping combination in the changed shopping list in the third position of the page of the shopping page, wherein the substitute item can replace the part of the item in the preferential shopping combination without As for the preferential content that affects the preferential shopping portfolio. Please refer to FIG. 4, which is a schematic diagram of a shopping webpage screen of the present invention. As described above, since the item B is a member item in the preferential shopping combination 20, the user can click the item replacement button 14 in the item B to start the preferential item replacement module. The preferential item replacement module will display the item B in the third position 3 of the shopping page to be replaced with other items without affecting the preferential content of the preferential shopping combination 20, that is, the replacement item #1 in the third position 3 of the webpage. To each of the replacement items #6, the original item B can be replaced and the total amount can be kept at a discount of 100 yuan, so that the user can provide more product selectivity under the preferential content retained by the user. . The preferential product replacement module is a software program in the shopping server 7.

Then, if the user selects any of the replacement items in the third position 3 of the webpage of the shopping webpage, the shopping list replaces the merchandise component of the original preferential shopping portfolio with the replacement merchandise without affecting the preferential content of the preferential shopping portfolio. . Please refer to FIG. 5, which is a schematic diagram of a shopping webpage screen of the present invention. For example, if the user clicks on the replacement item #6 to replace the original item B, the changed shopping list 12 originally composed of the item A and the item B is changed to an advanced change consisting of the item A and the item #6. After the shopping list 13, but still enjoy the discount of 100 yuan in the preferential shopping portfolio 20.

Since the product composition in the shopping list is changed from the product A and the product B to the product A and the product #6, a new preferential shopping combination and its preferential content are displayed on the second position 2 of the webpage, as described above by the original shopping list. 11 becomes a change to the preferential shopping combination after the shopping list 12 after the change. For example, in the embodiment, the preferential shopping combination of the second position of the webpage is changed from the original advanced preferential shopping combination 25~26 to the advanced preferential shopping combination 27 and 28, so the user can still target the commodity A and the commodity #6. Choose the corresponding offer.

Similarly, item A and item #6 can be replaced with the discounted content by clicking the individual item replacement button. In other words, in the present invention, the user can click on the preferential shopping combination to purchase and enjoy the discount at any time, and can change the merchandise composition of the preferential shopping combination in the shopping list at any time, thereby providing the most accurate purchase content and the most Good deals and the most selective options.

Please refer to FIG. 6, which is an overall flowchart of the present invention. As shown in FIG. 6, the overall process of the present invention includes the following steps: Step S61, the online shopping server 7 (see also FIG. 1 for the component number) provides a shopping webpage containing one of the shopping information to the user terminal 9. In step S62, the online shopping server 7 receives a shopping list from the user terminal 9. Step S63, according to the preferential shopping combination rule of each manufacturer in the product combination discount database 8, the online shopping server 7 calculates and selects one or more if the preferential shopping combination rule including the selected item is established. Adding a purchase item, and providing the one or more purchase item lists and displaying the discount amount to the user terminal 9, so that one or more items in the shopping list are combined with the one or more purchase items to enjoy The discount amount. Step S64: If the user terminal 9 clicks on the preferential shopping combination, the product content of the preferential shopping combination is added to the current shopping list of the user, so that the user enjoys the preferential content. After the end of step S64, it is optional to proceed to step S65. Or step S66, step S65 and step S66 do not necessarily have a context, and may vary according to actual implementation.

In step S65, the online shopping server 7 queries the product combination discount database 8 for the changed shopping list. Similarly, the online shopping server 7 assumes that the preferential shopping combination rules including the selected products are satisfied. Calculating and selecting one or more advanced preferential shopping combinations, if the one or more advanced preferential shopping combinations include the preferential shopping combination, providing one of the advanced discount shopping combinations to the user And displaying the advanced offer shopping combination and the advanced discount amount on the shopping page. Step S66, the preferential item replacement module of the online shopping server 7 displays the substitute item of the preferential shopping combination, wherein the substitute item can replace the part of the item in the preferential shopping combination without affecting the preferential shopping combination. The discount amount.

In summary, the server, the website and the method according to the invention for dynamically recommending a product combination according to the purchase of the product, the discount product combination recommended to the consumer can be accurately associated with each consumption of each time, and the discount product combination Each item in the product can also be freely replaced with other preferential items without affecting the original discount amount, so for consumers, it is a discount product that has high relevance to the currently selected products and has multiple options. The combination is recommended, so the present invention also increases the willingness of consumers to purchase additional goods while providing discounts and multiple options.

The above is intended to be illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of the invention are intended to be included in the scope of the appended claims.

1‧‧‧Page first position

14‧‧‧Commodity replacement button

2‧‧‧Page second position

25~26‧‧‧Advanced Shopping Combination

3‧‧‧ third position of the webpage

4‧‧‧Page fourth position

Claims (12)

An online shopping server for dynamically recommending a product combination according to a purchased product, comprising: a processor; and a memory electrically connected to the processor, the memory storing a software program, when the processor executes the memory When the software program is used, the following mechanism can be achieved: after providing a shopping webpage containing one shopping information to a user terminal, receiving a shopping list from the user terminal, and displaying one or more according to the preferential shopping combination rule Adding the product and the discount amount thereof on the shopping page, such that the one or more items in the shopping list are combined with the one or more purchase items to enjoy the discount amount, wherein the software program further provides the one or more An alternative product of the purchased item is combined to the user terminal, and the substitute item may replace a part of the one or more purchased items without affecting the discount amount. According to the online shopping server of claim 1, wherein the software program presupposes that the preferential shopping combination rule is established, the one or more purchased goods and the discount amount are calculated. According to the online shopping server of claim 2, when the software program calculates the one or more purchased goods and the discount amount, the software is sorted according to the discount amount, and the plurality of individuals with the larger discount amount The gas purchase item and the discount amount are displayed on the shopping page. According to the online shopping server of claim 1, wherein the shopping information of the shopping webpage is from one or more merchandise information providing servers. According to the online shopping server of claim 1, wherein the user terminal adds the one or more purchase items to the shopping list, the software program further recommends an advanced purchase item to the user terminal. , making one or more items in the shopping list and the advanced purchaser After the product combination, you can enjoy an advanced discount amount. An online shopping website that dynamically recommends a product combination according to a purchased product, comprising: a shopping webpage; a shopping list display module, displaying a shopping list of one of the users in the first position of the shopping webpage; a group, providing one or more purchase item lists and discount amounts thereof according to the preferential shopping combination rule, and displaying the discounted amount in the second position of the shopping page, so that one or more items in the shopping list and the one or more purchases The discounted amount is available after the product combination; and a discounted product replacement module is displayed, and the substitute product of the preferential shopping combination is displayed in the third position of the shopping webpage, wherein the substitute commodity can replace a part of the preferential shopping portfolio The composition does not affect the discount amount of the preferential shopping combination. According to the online shopping website of claim 6 of the patent application scope, there is a discount amount sorting module, the discount amount is sorted, and the plurality of personal gas purchase products with the larger discount amount and the discount amount are displayed on the shopping. The second location of the page. According to the online shopping website of claim 6 of the patent application, after the user clicks on the preferential shopping combination, the online shopping website adds the product content of the preferential shopping combination to the shopping list to form a changed shopping list, and The changed shopping list is displayed in the first position of the shopping webpage. According to the online shopping website of claim 8 of the patent application, the preferential product replacement module is provided, and the preferential product replacement module displays the substitute product of the preferential shopping combination in the changed shopping list on the shopping page. Three locations where the alternative item can replace the offer The portion of the merchandise in the shopping combination that does not affect the discount amount for the concession shopping combination. According to the online shopping website of claim 8 of the patent application scope, wherein the purchase product recommendation module displays an advanced discount shopping combination having one advanced discount amount in the second position of the shopping webpage, wherein the advanced discount One of the shopping combinations is the discount shopping combination. A method for dynamically recommending a product combination according to a purchased product, comprising the steps of: providing, by a server, a shopping webpage including one of shopping information to a user terminal; receiving, by a server, a shopping list from the user terminal; Providing, by a server, one or more purchase item lists and displaying a discount amount to the user terminal according to the preferential shopping combination rule, so that one or more items in the shopping list are combined with the one or more purchase items The discounted amount is then available; and the server displays an alternative item of the preferential shopping combination, wherein the substitute item can replace a part of the item of the preferential shopping combination without affecting the discount of the preferential shopping combination Amount. According to the method of claim 11, the method for dynamically recommending the product combination according to the purchase of the product includes the following steps: if the user clicks the preferential shopping combination, the product content of the preferential shopping combination is added to the current shopping of the user. After the list, an advanced discount shopping combination having an advanced discount amount is provided to the user, and the advanced preferential shopping combination and the advanced discount amount are displayed on the shopping page, wherein one part of the advanced preferential shopping combination For this special offer shopping combination.