201110746 六、發明說明： 【發明所屬之技術領域】 b本發明概略地提供行動廣告之系統與方法；特別是 指應用於行動通訊系統端之提供行動廣告之系統與方 法。 【先前技術】 廣告在行銷上具有舉足輕重的重要性，對於行銷人 ^而5，吸引消費者是最重要的工作，廣告便是主要途 °目前廣告媒介包括網路、平面雜總、報紙及電 I 。然而，上述廣告媒介屬於被動式拉取(Pull)之資 ^巷Ϊ，廣告商在上述廣告媒介發佈廣告時，無法針對 去品^的需求性，容易導致廣告之效果不彰，對於消費 平均二，亦疋種困擾。近年來，行動電話已相當普及， 人^ 士人約，有支手機，很明顯地，行動電話對某些 ，更疋必須隨時隨地都帶在身上，具有易於攜帶 潛力成Αΐ上述廣告媒介相比’行動電話將具有很大的 潛力^為廣告商發佈廣告的媒介。 Μ而如ΐ述所說，行動電話是每個人幾乎必備的物品， $，分的使用者都還只是用來撥接電話、收發簡 化、是照相等等’目前少有針對行動電話例如普及 消費者對他應用，對於通訊產業來說， 、去，坦2 、孔服務的需求越來越高，本發明依此想 /【發行動廣告之系統與方法。 法，ί ^&供—種提供行動廣告之系統與方 所操作的告能夠有效地呈現於使用者 為達到上述目的’本發明提供_種提供行動廣告之 201110746 方法，包含：接受複數個廣告媒體内容；安排該等廣告 媒體内容顯示播放於一可攜通訊裝置的時程或排程；以 及發佈該等廣告媒體内容與該時程或排程至該可攜通 訊裝置；其中該可攜通訊裝置根據該時程或排程顯示播 放該等廣告媒體内容。 本發明前述提供行動廣告之方法，其中該時程包含 當該可攜通訊裝置接收一來電時；或當該可攜通訊裝置 接收一多媒體訊息時；或當該可攜通訊裝置接收一電子 郵件時；或當該可攜通訊裝置接收一即時訊息時。 本發明前述提供行動廣告之方法，其中該排程包含 該等廣告媒體内容之顯示播放順序。 本發明前述提供行動廣告之方法，進一步包含根據 一用戶設定安排該時程或排程。 本發明前述提供行動廣告之方法，進一步包含根據 一用戶設定篩選該等廣告媒體内容。 本發明前述提供行動廣告之方法，進一步包含從該 可攜通訊裝置接收一顯示播放記錄，其中該顯示播放記 錄記錄每一廣告媒體内容的顯示播放次數。 本發明復提供一種提供行動廣告之系統，包含：一 廣告平台，其係包含：一廣告媒體内容管理模組，其係 接受複數個廣告媒體内容與安排該等廣告媒體内容顯 示播放於一可攜通訊裝置的時程或排程；以及一廣告媒 體内容發佈模組，其係發佈該等廣告媒體内容與該時程 或排程至該可攜通訊裝置；其中該可攜通訊裝置根據該 時程或排程顯示播放該等廣告媒體内容。 本發明前述提供行動廣告之系統，其中該時程包含 當該可攜通訊裝置接收一來電時；或當該可攜通訊裝置 接收一多媒體訊息時；或當該可攜通訊裝置接收一電子 201110746 201110746201110746 VI. Description of the Invention: [Technical Field of the Invention] The present invention schematically provides a system and method for mobile advertising; in particular, a system and method for providing mobile advertising to a mobile communication system. [Prior Art] Advertising plays an important role in marketing. For the marketer, 5, attracting consumers is the most important job, and advertising is the main way. The current advertising media includes the Internet, the plane, the newspaper and the electricity. I. However, the above-mentioned advertising media belongs to the passive pull-pull (Pull). When the advertisers advertise in the above-mentioned advertising media, the advertisers are unable to respond to the demand for the products, which may easily lead to the ineffectiveness of the advertisements. Also troubled. In recent years, mobile phones have become quite popular. People and people have a mobile phone. Obviously, mobile phones are necessary for some people, and they must be carried anywhere, anytime, and have the potential to be portable. 'Mobile phones will have great potential ^ a medium for advertisers to advertise. As stated, mobile phones are almost essential for everyone. $, users are only used to make calls, send and receive simplifications, take pictures, etc. 'Currently there are few mobile phones, such as universal consumption. For his application, for the communication industry, the demand for, go, tan 2, and hole services is getting higher and higher, and the present invention is based on the system and method of advertising. The method of providing a mobile advertising system and the operation of the party can be effectively presented to the user in order to achieve the above objective. The invention provides a 201110746 method for providing an action advertisement, including: accepting a plurality of advertisements Media content; arranging the advertisement media content to display a time schedule or schedule for playing on a portable communication device; and publishing the advertisement media content and the time schedule or schedule to the portable communication device; wherein the portable communication The device displays the advertisement media content according to the time schedule or schedule display. The foregoing method for providing a mobile advertisement, wherein the time history includes when the portable communication device receives an incoming call; or when the portable communication device receives a multimedia message; or when the portable communication device receives an email Or when the portable communication device receives an instant message. The foregoing method of providing an action advertisement of the present invention, wherein the schedule includes a display play order of the advertisement media contents. The foregoing method of providing an action advertisement of the present invention further comprises scheduling the schedule or schedule according to a user setting. The foregoing method of providing an action advertisement of the present invention further comprises filtering the advertisement media content based on a user setting. The method of providing a mobile advertisement of the present invention, further comprising receiving a display play record from the portable communication device, wherein the display play record records the number of display plays for each of the advertisement media contents. The present invention provides a system for providing a mobile advertisement, comprising: an advertisement platform, comprising: an advertisement media content management module, which accepts a plurality of advertisement media content and arranges the advertisement media content to be displayed and played on a portable a time schedule or schedule of the communication device; and an advertisement media content distribution module that issues the advertisement media content and the time schedule or schedule to the portable communication device; wherein the portable communication device is based on the time schedule Or schedule display to play the content of the advertising media. The foregoing system for providing a mobile advertisement, wherein the time history includes when the portable communication device receives an incoming call; or when the portable communication device receives a multimedia message; or when the portable communication device receives an electronic device 201110746 201110746
郵件2或當該可攜通崎置接收—即時訊息時。 該動廣告之系統，其中該排程包含 男0媒體内谷之顯不播放順序。 内供Π廣告之系統，其中該廣告媒避 太絡ίΐ據设定安排該時程或排程。 内容管理模組根據-用戶中戎廣告媒體Mail 2 or when the portable is connected to the instant message. The system of the advertisement advertisement, wherein the schedule includes the order in which the male 0 media is not played. A system for providing advertisements, wherein the advertisements are arranged to circumvent the schedule or schedule. Content management module based on - user media
進一 ^日^述提供行動廣告之系統，其中該廣告平台 顯干播用戶回饋模組從該可攜通訊裝置接收-數該顯示播玫記錄記錄每-廣告媒體内容 =本發明方法與系統，藉由根據—時程或排程將 ^，體内容顯示於-可攜通訊裝置的螢幕背景，進而 =或廣告商的廣告效果能夠有效地呈現於使用者 的眼前。 【實施方式】The system for providing an action advertisement, wherein the advertisement platform receives the user feedback module from the portable communication device, and the number of the display broadcast record records per-advertising media content = the method and system of the present invention The body content is displayed on the screen background of the portable communication device according to the time schedule or schedule, and then the advertisement effect of the advertiser can be effectively presented to the user's eyes. [Embodiment]
參考第一圖，第一圖係根據本發明的示意圖。一廣 體内容提供端1〇2可為廣告商或是其他任何欲藉由 行動通訊系統端100傳送廣告至一行動用戶端1〇1以 達到商tm資訊宣傳的商家，而該行動通訊系統端1〇〇提 供有系統的廣告呈現方式，以及從行動用戶端的可攜通 ，装置有效稽查廣告呈現次數，以招攬廣告商或商家向 行動通訊系統端100購買廣告時程或排程。本發明的實 施例係針對願意接受行動廣告之行動用戶端，而將招攬 的廣告以行動用戶端的設定方式顯$於一可攜通訊裝 置的螢幕背景，而使廣告有效地呈現於使用者的眼前。 行動用戶端的可攜通訊裝置將預先安裝一平台軟體，該 平台軟體能夠與行動通訊系統端100建立通訊，以接收 201110746 系統所下載的廣告量、紀錄在可攜通訊裝置的螢幕背景 有效的廣告播放次數以及回報该廣告播放次數回行動 通訊系統端1〇〇。 參考第二圖，第二圖係根據本發明方法一實施例的 流程圖。根據本發明方法’該行動通訊系統端接收 來自該廣告媒體内容提供端102之廣告媒體内容；由於 行動通訊系統端1〇〇能掌握願意接受行動廣告之行動用 戶端101，並藉此提供該廣告媒體内容提供端1〇2有興 趣的族群（包含年齡、喜好）來招攬廣告商與商家，而使 1告商與商家能評估廣告發佈的效益。該行動通訊系統 端1〇2將依行動用戶端1〇1所設定方式安排該等廣告媒 體内谷三例如：篩選出汽車類、旅遊類或運動類廣告， 此^卜’行動用戶端101所設定方式亦包含時程或排程， 使打動通訊系統端100可安排顯示播放於該行動用戶端 101之一可攜通訊裝置的時程或排程，倘若行動用戶端 10^未設定時程或排程 ，行動通訊系統端100將依系統 預&或廣告商與商家的要求來安排廣告的時程或排程。 ^ 然後’該行動通訊系統端100將一個預設期間的該 等廣告媒體内容的量與該時程或排程以一封包之形 式，發佈給該可攜通訊裝 置，通常行動通訊系統端100 ;以離，時段來下載封包至可攜通訊裝 置，如：深夜時 刻三遠y攜通訊裝置可解析該封包以獲得該等廣告媒體 内合，5玄，程或排程，俾使該可攜通訊裝置根據該時程 或排=顯示播放該等廣告媒體内容於螢幕背景。 ^考第三圖，第三圖係根據本發明一實施例的方塊 圖。f行動通訊系統端100包含一廣告平台200、用戶 f 料庫2〇3以及一帳務單元204。該廣告平台200 匕含一廣告媒體内容管理模組201以及一廣告媒體内容 201110746 發佈模μ。 在本發明一實施例中，該廣告平台200提供一提供 圖式)例如料限定為—網頁個以接受該廣 二媒體供端102的一廣告媒體内容並儲存於該廣 :媒體内各官理模組2()1的廣告素材資料庫2G6内，並Referring to the first figure, the first figure is a schematic view in accordance with the present invention. A wide-area content providing terminal 1〇2 may be an advertiser or any other merchant that wants to transmit an advertisement to a mobile client terminal 1 by the mobile communication system end 100 to achieve the business tm information promotion, and the mobile communication system end 1) Providing a systematic advertisement presentation manner, and a portable communication from the mobile user terminal, the device effectively checks the advertisement presentation times to invite the advertiser or the merchant to purchase the advertisement schedule or schedule to the mobile communication system terminal 100. The embodiment of the present invention is directed to an action user who is willing to accept a mobile advertisement, and displays the advertisement to be displayed on the screen background of a portable communication device in a mobile user setting manner, so that the advertisement is effectively presented to the user's front. . The mobile communication device of the mobile client will be pre-installed with a platform software, and the platform software can establish communication with the mobile communication system end 100 to receive the advertisement volume downloaded by the system 201110746 and record the effective advertisement play on the screen background of the portable communication device. The number of times and the number of times the ad was played back to the mobile communication system. Referring to the second drawing, the second drawing is a flow chart in accordance with an embodiment of the method of the present invention. According to the method of the present invention, the mobile communication system receives the advertisement media content from the advertisement media content provider 102; since the mobile communication system terminal 1 can grasp the mobile client 101 who is willing to accept the mobile advertisement, and thereby provides the advertisement The media content provider 1〇2 interested ethnic groups (including age, preferences) to attract advertisers and merchants, so that 1 advertisers and businesses can evaluate the effectiveness of advertising. The mobile communication system terminal 1〇2 will arrange the advertisement media in the manner set by the mobile client terminal 1〇1, for example, to filter out automobile, tourism or sports advertisements, and the mobile terminal 101 The setting mode also includes a time schedule or a schedule, so that the mobile communication system 100 can arrange to display the time schedule or schedule of the portable communication device played by the mobile client 101, if the mobile client 10^ does not set the time interval or Schedule, the mobile communication system end 100 will schedule the schedule or schedule of the advertisement according to the system pre-amp; or the requirements of the advertiser and the merchant. ^ Then the mobile communication system end 100 releases the amount of the advertisement media content and the time schedule or schedule in a predetermined period to the portable communication device, usually the mobile communication system terminal 100; The packet is downloaded to the portable communication device by the time interval, for example, the late night time, the three-way communication device can parse the packet to obtain the advertising media, and the portable communication is enabled. The device displays the advertisement media content on the screen background according to the time schedule or the row=display. The third diagram, the third diagram is a block diagram in accordance with an embodiment of the present invention. The mobile communication system end 100 includes an advertisement platform 200, a user f library 2〇3, and a accounting unit 204. The advertisement platform 200 includes an advertisement media content management module 201 and an advertisement media content 201110746 release module. In an embodiment of the present invention, the advertisement platform 200 provides a provisioning medium, for example, a webpage to accept an advertisement media content of the WAN media provider 102 and stores the advertisement media content in the advertisement: Module 2 () 1 in the creative library 2G6, and
t廣告媒體内容包含廣告文字、廣告語音、廣告影^ ^何形式的廣告。該提供端介面亦包含該廣告媒 各提供端102登入或資訊查詢介面。在本發明一較 佳實施例中，該廣告媒體内容管理模組201接收三個产 告媒體内容提供端102A、102B以及1〇2c分別提供二 廣告媒體内容A、廣告媒體内容B以及廣告媒體内容c 並儲存於該廣告素材資料庫206内。該廣告媒體内容管 理模組201安排該廣告媒體内容A、廣告媒體内容b以 及廣告媒體内容C顯示播放於該行動用戶端IQ〗之一可 攜通訊裝置的時程或排程。然後，該廣告媒體内容發^ 模組202將該等廣告媒體内容與該時程或排程以一封包 的形式發佈至該行動用戶端101的該可攜通訊裝置。^ '^攜通訊裝置具有一程式或軟體可用以解析該封包以 獲得該等廣告媒體内容與該時程或排程，俾使該可攜通 ，裝置根據該時程或排程顯示播放該等廣告"媒體= 各。δ亥私式或軟體可為該可攜通訊襄置出產時所内 的。或者，該可攜通訊裝置可藉由任何通道(例如，網路 自該行動通訊系統端100下載該程式或軟體。 J 該時程可包含當該可攜通訊裝置接收一來電時. 當該可攜通訊裝置接收一多媒體訊息時；或當該可攜4 訊裝置接收一電子郵件時；或當該可攜通訊裝置接收j 即時訊息時。舉例而言但不限定，當該可攜通訊裝 收來自另一行動用戶端的來電時，該行動用戶端f01的 201110746 該可攜通訊裝置顯示播放該廣告媒體内容提供端102A 的該廣告媒體内容A於該可攜通訊裝置的螢幕背景上； 當該可攜通訊裝置接收來自另一行動用戶端的多媒體 訊息時，該行動用戶端101的該可攜通訊裝置顯示播放 該廣告媒體内容提供端102B的該廣告媒體内容B於該 可攜通訊裝置的螢幕背景上；當該可攜通訊裝置接收來 自另一行動用戶端的電子郵件時，該行動用戶端101的 該可攜通訊裝置顯示播放該廣告媒體内容提供端102C 的該廣告媒體内容C於該可攜通訊裝置的螢幕背景上。 該排程可包含該等廣告媒體内容之顯示播放順 序。舉例而言但不限定，該可攜通訊裝置於每日早上九 點至晚上十一點每隔兩小時依序顯示播放該廣告媒體 内容A、該廣告媒體内容B以及該廣告媒體内容C於該 可攜通訊裝置的螢幕背景上。舉例而言但不限定，該可 攜通訊裝置於每日中午十二點顯示播放該廣告媒體内 容A於該可攜通訊裝置的螢幕背景上，該可攜通訊裝置 於每日下午六點顯示播放該廣告媒體内容B於該可攜通 訊裝置的螢幕背景上，該可攜通訊裝置於每曰晚上十點 顯示播放該廣告媒體内容C於該可攜通訊裝置的螢幕背 景上。 在本發明一具體實施例中，廣告平台200提供一用 戶端介面（未圖式），該用戶端介面例如但不限定為一網 頁係用以接受該行動用戶端101之設定。該行動用戶端 101可藉由該網頁同意接受該行動通訊系統端100提供 行動廣告服務以及設定有關該行動廣告服務的屬性選 項（例如所喜好的時程或排程、所喜好的廣告媒體内容類 別、回饋選項、接收封包的時點等等）並儲存於該廣告媒 體内容管理模組201的用戶屬性資料庫205内。另一方 201110746 \ ♦ 面該行動用戶端101可藉由該網頁設定其基本資料並儲 存於該用戶基本資料庫203内。 當該行動用戶端101經由該網頁接受該行動通訊系 統端100提供行動廣告服務，該程式或軟體致能一顯示 播放記錄，該顯示播放記錄記錄每一廣告媒體内容的顯 示播放次數。舉例而言但不限定，該程式或軟體可設計 為只要廣告媒體内容顯示撥放於該可攜通訊裝置即於 該顯示播放記錄累計一次顯示播放次數。對於熟此技藝 之人士可輕易了解到，該程式或軟體可設計為在一預定 • 條件下廣告媒體内容才符合有效顯示播放，進而再於該 顯示播放記錄累計一次顯示播放次數。該廣告平台200 進一步包含一用戶回饋模組（未圖示）從該可攜通訊裝置 接收該顯示播放記錄。該行動通訊系統100係根據該顯 示播放記錄每日/每月計算該行動用戶端101的回饋紅 利，並於每月提供回饋紅利的總額至帳務單元204，帳 務單元204進而根據該行動用戶端101經由該網頁所設 定之回饋選項回饋優惠至該行動用戶端101，其中回饋 選項包含帳單折抵、商品兒換、商品折扣、紅利點數兒 * 換或提升該行動用戶端101之優惠方案等級等等。另一 方面，該行動通訊系統100係根據該顯示播放記錄，每 . 日提供顯示播放記錄至帳務單元204，帳務單元204每 > 月向廣告媒體内容提供端1〇2(廣告商）請款。 在本發明一較佳實施例中，該行動通訊系統端100 於每日一特定時點發佈該封包給該可攜通訊裝置。舉例 而言但不限定，該行動通訊系統端100於每日晚上十一 點發佈該封包給該可攜通訊裝置以避開該行動用戶端 101使用該可攜通訊裝置的尖峰時刻。舉例而言但不限 定，該行動用戶端101亦可經由該網頁設定欲接收到該 9 201110746 行動通訊系統端100發佈該封包的時點。 在本發明一較佳實施例中，該行動通訊系統端100 可於發佈該封包的同時，請求該可攜通訊裝置傳送該顯 示播放記錄至該用戶回饋模組。或者，該行動通訊系統 端100可每個月一次請求該可攜通訊裝置傳送該顯示播 放S己錄至該用戶回饋模組。對於熟此技藝之人士可輕易 了解到’該可攜通訊裝置可基於該行動通訊系統端100 之設定以傳送該顯示播放記錄至該用戶回饋模組。 在本發明一較佳實施例中，該行動通訊系統端100 可根據該行動用戶端1〇1之用戶設定以安排廣告媒體内 容顯示播放於該行動用戶端101之該可攜通訊裝置的時 程或排程。然後，該廣告媒體内容管理模組201自該用 戶屬性資料庫205存取該行動用戶端101之設定進而安 排該時程或排程或所欲顯示播放之廣告媒體内容類 別。舉例而言但不限定，該行動用戶端101經由該網頁 設定只想要在當接收一即時訊息時顯示播放廣告媒體 内容。舉例而言但不限定，該行動用戶端101經由該網 頁設定每天中午12點與每天晚上6點的用餐時間顯示 播放關於餐廳的廣告媒體内容。對於熟此技藝之人士可 輕易了解到’該行動通訊系統端100的廣告平台200可 在該網頁上設計各種形式的設定俾使該行動用戶端1〇1 設定所欲安排的排程、時程、廣告媒體内容類別等等’ 進而讓該行動通訊系統端100可根據該行動用戶端101 之用戶設定以安排廣告媒體内容顯示播放於該行動用 戶端101之該可攜通訊裝置的時程或排程。 在本發明一較佳實施例中，該行動通訊系統端100 可根，該廣告媒體内容提供端102之設定以安排廣告媒 體内容顯示播放於該行動用戶端1G1之該可攜通訊裝置 201110746 的，程或排程。舉例而言但不限定，該廣告媒體内容提 供鈿102限定其廣告媒體内容只在假曰的中午十二點至 晚上十點顯示播放於該行動用戶端1〇1之可攜通訊裝置 上。舉例而言但不限定，該廣告媒體内容提供端102限 定其廣告媒體内容只發佈給18歲至30歲的行動用戶 端。 該行動通訊系統端100可根據該行動用戶端101之 設定與該廣告媒體内容提供端1〇2之設定以安排廣告媒 體内容顯示播放於該行動用戶端1〇1之該可攜通訊裝置 的時私或排程。在本發明一較佳實施例中，當該行動用 戶端101之設定與該廣告媒體内容提供端1〇2之設定有 衝突時，該行動通訊系統端100係以該行動用戶端101 之設定為優先。 201110746 【圖式簡單說明】 第一圖為根據本發明系統的示意圖。 第二圖為根據本發明方法一實施例的流程圖。 第三圖為根據本發明系統一實施例的方塊圖。 【主要元件符號說明】 100 行動通訊系統端 101 行動用戶端 102 廣告媒體内容提供端 200 廣告平台 201 廣告媒體内容管理模組 202 廣告媒體内容發佈模組 203 用戶基本資料庫 204 帳務單元 205 用戶屬性資料庫 206 廣告素材資料庫tAdvertising media content includes advertising text, advertising voice, and advertising. The provider interface also includes the advertisement media server 102 login or information query interface. In a preferred embodiment of the present invention, the advertisement media content management module 201 receives three advertisement media content providers 102A, 102B and 102c to provide two advertisement media content A, advertisement media content B and advertisement media content respectively. c is stored in the creative library 206. The advertisement media content management module 201 arranges the advertisement media content A, the advertisement media content b, and the advertisement media content C to display a time schedule or schedule of a portable communication device played on the mobile client IQ. Then, the advertisement media content module 202 issues the advertisement media content and the time schedule or schedule to the portable communication device of the mobile client 101 in the form of a packet. ^ '^Portable communication device has a program or software that can be used to parse the packet to obtain the content of the advertisement media and the time schedule or schedule, so that the portable device can display the device according to the time schedule or schedule display. Advertising "media= each. The δ private or software can be used in the production of the portable communication device. Alternatively, the portable communication device can download the program or software from the mobile communication system end 100 by any channel (for example, the time interval can include when the portable communication device receives an incoming call. When the portable device receives a multimedia message; or when the portable device receives an email; or when the portable communication device receives the instant message, for example, but not limited to, when the portable communication is received When the incoming call is from another mobile client, the mobile terminal f01 of the mobile terminal f01 displays the advertising media content A of the advertising media content providing end 102A on the screen background of the portable communication device; When the communication device receives the multimedia message from the other mobile client, the portable communication device of the mobile client 101 displays the advertisement media content B of the advertisement media content provider 102B on the screen background of the portable communication device. When the portable communication device receives an email from another mobile client, the portable communication device of the mobile client 101 displays and plays The advertisement media content C of the advertisement media content providing end 102C is on the screen background of the portable communication device. The schedule may include a display play order of the advertisement media content. For example, but not limited to, the portable communication The device sequentially displays the advertisement media content A, the advertisement media content B, and the advertisement media content C on the screen background of the portable communication device every two hours from 9:00 am to 11:00 pm every day. In other words, the portable communication device displays the advertisement media content A on the screen background of the portable communication device at 12 noon every day, and the portable communication device displays the advertisement at 6 pm every day. The media content B is displayed on the screen background of the portable communication device, and the portable communication device displays the advertisement media content C on the screen background of the portable communication device at 10 o'clock every night. In a specific embodiment of the present invention The advertisement platform 200 provides a client interface (not shown), such as but not limited to a web page for accepting the mobile client 101. The mobile client 101 can agree to accept the mobile communication system 100 to provide the mobile advertising service and set the attribute options related to the mobile advertising service (such as the preferred time schedule or schedule, preferred advertising media). The content category, the feedback option, the time when the packet is received, and the like are stored in the user attribute database 205 of the advertisement media content management module 201. The other party 201110746 can be set by the mobile client 101 by using the web page. The basic data is stored in the user basic database 203. When the mobile client 101 accepts the mobile communication system 100 to provide the mobile advertisement service via the webpage, the program or software enables the display of the play record, the display play record For example, but not limited to, the program or the software can be designed to display the number of times of playing once the display media is displayed, as long as the advertisement media content is displayed on the portable communication device. It will be readily apparent to those skilled in the art that the program or software can be designed to advertise a media content in accordance with a valid display for a predetermined condition, and then display the number of plays once in the display. The advertising platform 200 further includes a user feedback module (not shown) for receiving the display play record from the portable communication device. The mobile communication system 100 calculates the feedback bonus of the mobile client 101 on a daily/monthly basis according to the display play record, and provides the total amount of the feedback bonus to the account unit 204 every month, and the account unit 204 further according to the mobile user. The terminal 101 feeds back the offer to the mobile client 101 via the feedback option set by the webpage, wherein the reward option includes a bill offset, a commodity change, a product discount, a bonus point*, or an offer of the mobile client 101. Program level and so on. On the other hand, the mobile communication system 100 provides a display play record to the account unit 204 every day according to the display play record, and the account unit 204 transmits the advertisement media content providing terminal 1〇2 (advertiser) every month. Please pay. In a preferred embodiment of the present invention, the mobile communication system end 100 issues the packet to the portable communication device at a specific time of day. By way of example and not limitation, the mobile communication system 100 issues the packet to the portable communication device at 11 o'clock every night to avoid the peak time of the mobile client 101 using the portable communication device. For example, but not limited to, the mobile client 101 can also set a time point at which the mobile terminal 100 is to receive the packet by the mobile terminal 101. In a preferred embodiment of the present invention, the mobile communication system end 100 can request the portable communication device to transmit the display play record to the user feedback module while the packet is being distributed. Alternatively, the mobile communication system 100 can request the portable communication device to transmit the display broadcast to the user feedback module once a month. It is readily understood by those skilled in the art that the portable communication device can transmit the display play record to the user feedback module based on the settings of the mobile communication system end 100. In a preferred embodiment of the present invention, the mobile communication system 100 can be configured according to the user of the mobile client 1-1 to arrange the advertisement media content to display the time course of the portable communication device played on the mobile client 101. Or scheduling. Then, the advertisement media content management module 201 accesses the setting of the mobile client 101 from the user attribute database 205 to arrange the time schedule or schedule or the advertisement media content category to be displayed. By way of example and not limitation, the mobile client 101 via the web page only wants to display the playing media content when receiving an instant message. By way of example and not limitation, the mobile client 101 displays, via the web page, daily display of advertising media content about the restaurant at 12 noon and 6 pm daily. It can be easily understood by those skilled in the art that the advertising platform 200 of the mobile communication system 100 can design various forms of settings on the webpage, so that the mobile client 1〇1 can set the scheduled schedule and schedule. And the content of the advertisement media content, and the like, and the mobile communication system 100 can be configured according to the user of the mobile client 101 to arrange the advertisement media content to display the time schedule or the row of the portable communication device played on the mobile client 101. Cheng. In a preferred embodiment of the present invention, the mobile communication system end 100 can set the advertisement media content providing end 102 to arrange for the advertisement media content to be displayed on the portable communication device 201110746 of the mobile client 1G1. Process or schedule. By way of example and not limitation, the advertising media content providing port 102 defines that its advertising media content is displayed on the portable communication device that is played on the mobile client 1-1 only at a noon from 12 noon to 10 pm. By way of example and not limitation, the advertising media content provider 102 limits its advertising media content to only mobile clients 18 to 30 years old. The mobile communication system 100 can be configured according to the setting of the mobile client 101 and the advertisement media content providing terminal 1 to arrange for the advertisement media content to be displayed on the portable communication device of the mobile client 1-1. Private or scheduled. In a preferred embodiment of the present invention, when the setting of the mobile client 101 conflicts with the setting of the advertisement media content providing terminal 1〇2, the mobile communication system end 100 is set by the mobile user terminal 101 as priority. 201110746 [Simplified illustration of the drawings] The first figure is a schematic diagram of a system according to the invention. The second figure is a flow chart of an embodiment of the method according to the invention. The third figure is a block diagram of an embodiment of a system in accordance with the present invention. [Main component symbol description] 100 mobile communication system terminal 101 mobile client 102 advertising media content provider 200 advertising platform 201 advertising media content management module 202 advertising media content publishing module 203 user basic database 204 accounting unit 205 user attribute Library 206 Creative Library