201041366 、發明說明： 【發明所屬之技術領域】 本發明概略地有關於回饋之方法與系統；特別是指 應用於行動通訊裝置之行動用戶之回饋方法及系統。 【先前技術】 σ f告在行銷上具有舉足輕重的重要性，對於行銷人 Ο ❹ =而s，吸引消費者是最重要的工作，廣告便是主要途 径之a 。目前廣告媒介包括網路、平面雜誌、報紙及電 視等等。然而，上述廣告媒介屬於被動式拉取(puii)之資 廣告商在上述廣告媒介發佈廣告時，無法針對 ==的”性，容易導致廣告之效果不彰，對於消費 ^ Z亦疋種困擾。近年來，行動電話已相當普及，、 =人，機’很明顯地，行動電話對某些 的特性，與:述廣，具有易於攜帶 潛力成為廣告商發佈廣 = 二介:動電話將具有很大的 然而，使話是每個人幾乎必備的物品， 訊，或者S者撥接電話、收發簡 勢作出其他i用，對及 4費者對於通訊服務 訊產業來況’ 法，提供㈣w’本發明依此想 【發明内容】 方法及糸、、先。 本發明係在提供一 統’藉由回饋紅利機告 之回饋方法與系 端，可提高行動用2願供ΐ體内容至行動用戶 本發明提供—種，成為-廣告媒介之可能性。 -第-行動用戶C戶之回5方法’包含：接受 又疋’根據該第-行動用戶端之設 3 201041366 定，致能一回饋記錄；以及藉由提供一媒體内容至發話 給該第一行動用戶端之一第二行動用戶端，以更新該回 饋記錄。 本發明前述行動用戶之回饋方法，進一步包含：根 據該回饋記錄計算該第一行動用戶端之回饋紅利。 本發明前述行動用戶之回饋方法，進一步包含：提 供回饋優惠給該第一行動用戶端或該第二行動用戶端。 本發明前述行動用戶之回饋方法，進一步包含：提 供廣告媒體内容給該第二行動用戶端。201041366, invention description: TECHNICAL FIELD OF THE INVENTION The present invention relates generally to a method and system for feedback; and more particularly to a feedback method and system for an action user of a mobile communication device. [Prior Art] σ f is of great importance in marketing. For the marketer 而 ❹ = and s, attracting consumers is the most important job, and advertising is the main route a. Currently, advertising media include the Internet, print magazines, newspapers, and television. However, the above-mentioned advertising media belongs to the passive puii advertisers who are unable to target the "==" when advertising in the above-mentioned advertising medium, which may easily lead to the ineffectiveness of the advertisement, and is also troublesome for the consumption of ^Z. Come, mobile phones have become quite popular, = people, machines 'obviously, mobile phones have certain characteristics, with: wide, easy to carry potential to become advertisers to publish widely = two media: mobile phones will have a lot of However, the words are almost essential items for everyone, the news, or the S dial-up call, send and receive the short-term to make other use, and the four-way fee for the communication service industry, the law, provide (four) w' the invention In view of the above, the invention provides a method for providing a feedback method and a system for rewarding a bonus, and can improve the content of the action 2 to the mobile user. - Kind, become the possibility of - advertising media. - The first - action user C household back 5 method 'contains: accept and then ' according to the first - action user's design 3 201041366, enable a feedback record; And updating the feedback record by providing a media content to a second mobile client of the first mobile client. The method for feeding back the mobile user of the present invention further includes: calculating the first according to the feedback record The feedback method of the mobile user terminal. The method for the feedback of the mobile user of the present invention further includes: providing a feedback offer to the first mobile user or the second mobile user. The feedback method of the foregoing mobile user of the present invention further includes: providing The advertising media content is given to the second mobile client.
本發明復提供一種行動用戶之回饋方法，包含：接 受一第一行動用戶端之設定；根據該第一行動用戶端之 設定，致能一回饋記錄；藉由提供媒體内容至該第一行 動用戶端，以更新該回饋記錄；以及根據回饋記錄計算 該第一行動用戶端之回饋紅利。 其中第一行動用 其中該第一行動 其中該廣告通道 簡訊廣告通道、 本發明前述行動用戶之回饋方法 戶端係該行動通訊系統端之合法用戶 本發明前述行動用戶之回饋方法 用戶端之設定包含一廣告通道之設定 本發明前述行動用戶之回饋方法 係選自來電廣告通道、橫幅廣告通道 多媒體訊息廣告通道、黃頁廣告通道或背景廣告通道之 群組。 本發明前述行動用戶之回饋方法，其中該第一行動 用戶端之設定包含一回饋選項之設定。 本發明前述行動用戶之回饋方法，其中該回饋選項 係選自帳單折抵、商品兒換、商品折扣、紅利點數兒換 或提升該第一行動用戶端之優惠方案等級之群組。 本發明前述行動用戶之回饋方法，其中該媒體内容 4 201041366 包含廣告文字。 本發明前述行動 包含廣告語音。 之回饋方法’其中該媒體内容 本發明前述行動用 包含廣告影音。 謂万法，其中該媒體内容 本發明前述行動用 記錄包含：根據—條件，判2二其中更新該回饋 若符合為該有效回饋，則』有效回饋；以及 Ο 〇 本發明前述行動用戶之回：方d。 該媒體内容顯示於兮笛—y口饋方法，其中該條件包含 間長度。 λ 一行動用戶端之通訊裝置之時 本發明前述行動用戶 該媒體内容撥放於誃_口饋方法，其中該條件包含 間長度。 λ 一仃動用戶端之通訊裝置之時 本發明前述行動用戶之 指該媒體内容顯示於誃一貝方法，其中該有效回饋 過一預定時間長度。、—仃動用戶端之通訊裝置超 本發明前述行動ό > 指該媒體内容撥放於之^饋方法，其中該有效回饋 過一預定時間長度。、δ 一行動用戶端之通訊裝置超 本發明前述行動用戶 該第二行動用戶口饋方法，進一步包含根據 資訊至該第二行動用戶端了，提供與該媒體内容有關的 本發明前述行動用戶之 ~ 戶端之該回應為該第 ’ 中該第二行動 之動作或說出一預定語音。仃動用戶端按下一預定按鍵 本發明前述行動用^之 該媒體内容顯示於該第貝法，其中該條件包含 仃動用戶端之通訊裝置之時 201041366 間長度。 本發明前述行動用 該媒體内容撥放於該之^饋方法，其中該條件包含 間長度。 仃動用戶端之通訊裝置之時 本發明前述行_ 指該媒體内容顯示於該 方法，其中該有效回饋 過一預定時間長度。χ 一仃動用戶端之通訊裝置超 本發明前述行動用 Ο 指該媒體内容撥放於 _口_饋方法，射該有效回饋 過—預定時間長度。X 仃動用戶端之通訊裝置超 本發明前述行動用戶 ，第一行動用戶端之一回應方法，進一步包含根據 貢訊至該第一行動用戶端了 供與該媒體内容有關的 本發明前述行動用 Ο 用戶端之該回應為該第回饋方法，其中該第一行動 之動作或說出一預定語音。τ用戶端按下一預定按鍵 本發明復提供—蘇Pi 廣告平台，接受一第—^ =戶之回饋系統，包含：一 —行動用戶端之設定，致Atf户端之設定，並根據該第 道，用以廣播一媒體内容月b::饋記錄；以及-廣告通 告通道提供該媒體内中，該廣告平台藉由該廣 —第二行_戶端内；給該第-行動用戶端之 本發明前述C回饋記錄。 根據該回饋記錄計算 自饋系統，其中該廣告平台 本發明前述行動用 戶端之回饋紅利。 提供回饋優惠給該第一 口讀系統’其中該廣告平台 端。 ¥订動用戶端或該第二行動用戶 本發明復提供-種行動用戶之回饋系統，包含:一 201041366The present invention provides a mobile user feedback method, including: accepting a setting of a first mobile client; enabling a feedback record according to the setting of the first mobile client; providing media content to the first mobile user Ending to update the feedback record; and calculating a feedback bonus of the first mobile user terminal according to the feedback record. The first action includes the first action, wherein the advertisement channel newsletter advertisement channel, the feedback method of the mobile user of the present invention is a legitimate user of the mobile communication system end, and the setting of the user terminal of the feedback user of the foregoing mobile user includes Setting of an Advertising Channel The feedback method of the foregoing mobile user of the present invention is selected from the group consisting of an advertisement advertisement channel, a banner advertisement channel multimedia message advertisement channel, a yellow page advertisement channel or a background advertisement channel. The feedback method of the foregoing mobile user of the present invention, wherein the setting of the first mobile client includes a setting of a feedback option. The feedback method of the foregoing mobile user of the present invention, wherein the feedback option is selected from the group consisting of a bill offset, a commodity change, a commodity discount, a bonus point change, or a promotion of the preferential scheme level of the first mobile client. The feedback method of the foregoing mobile user of the present invention, wherein the media content 4 201041366 includes an advertisement text. The foregoing actions of the present invention include advertising speech. The feedback method' wherein the media content of the present invention comprises advertising video. The media content of the present invention includes: according to the condition, the second feedback is updated if the feedback is valid for the effective feedback, and the effective feedback is provided; and the user of the foregoing action user of the present invention: Party d. The media content is displayed in the whistle-y port feed method, wherein the condition includes an inter-length. λ When the communication device of the mobile client is in use, the aforementioned mobile user of the present invention plays the media content in the 誃_oral feed method, wherein the condition includes the length of the interval. λ When the communication device of the user terminal is shaken, the aforementioned mobile user of the present invention refers to the media content displayed in the first method, wherein the effective feedback is for a predetermined length of time. The communication device of the user terminal exceeds the foregoing action of the present invention. > refers to the method of playing the media content, wherein the effective feedback is for a predetermined length of time. The δ-action user terminal communication device exceeds the foregoing action user, the second mobile user mouth-feeding method, further comprising: providing information to the second mobile client, providing the foregoing mobile user of the present invention related to the media content ~ The response of the client is the action of the second action in the 'th' or a predetermined voice. The user terminal presses a predetermined button. The media content of the foregoing action is displayed in the first method, wherein the condition includes the length of the 201041366 when the communication device of the user terminal is activated. The foregoing action of the present invention uses the media content to be played in the feed method, wherein the condition includes an interval length. When the communication device of the user terminal is activated, the foregoing line of the present invention indicates that the media content is displayed in the method, wherein the effective feedback is for a predetermined length of time.通讯 A communication device of the user terminal exceeds the action of the present invention. The media content is allocated to the _ mouth_feed method, and the effective feedback is sent for a predetermined length of time. The communication device of the user terminal of the present invention exceeds the foregoing action user of the present invention, and the method for responding to the first mobile client further includes, according to the first action client, the foregoing action for the media content related to the media content.该 The response of the client is the first feedback method, wherein the action of the first action or a predetermined voice is spoken. τ The user presses a predetermined button to provide the Su-Pi advertising platform, and accepts a first-^=home feedback system, including: a-action user setting, to the Atf account setting, and according to the Channel for broadcasting a media content month b:: feed record; and - an advertisement notification channel is provided in the media, the advertisement platform is by the wide-second line_inside; for the first-action user The aforementioned C feedback record of the present invention. The self-feeding system is calculated based on the feedback record, wherein the advertising platform is the feedback bonus of the aforementioned mobile user of the present invention. A reward offer is provided to the first oral reading system' where the advertising platform is located. ¥Ordering the client or the second mobile user The present invention provides a feedback system for the mobile user, including: a 201041366
廣告平台，接受一第一行動用戶端之設定，並根據該第 一行動用戶端之設定，致能一回饋記錄；以及一廣告通 道，用以廣播一媒體内容；其中，該廣告平台藉由該廣 告通道提供該媒體内容至該第一行動用戶端，以更新該 回饋記錄；以及該廣告平台根據該回饋記錄計算該第一 行動用戶端之回饋紅利。 本發明前述行動用戶之回饋系統 戶端係該行動通訊系統端之合法用戶 本發明前述行動用戶之回饋系統 用戶端之設定包含一廣告通道之設定 本發明前述行動用戶之回饋系統 係選自來電廣告通道、橫幅廣告通道 多媒體訊息廣告通道、黃頁廣告通道或背景廣告通道之 群組。 本發明前述行動用戶之回饋系統，其中該第一行動 用戶端之設定包含一回饋選項之設定。 本發明前述行動用戶之回饋系統，其中該回饋選項 係選自帳單折抵、商品兒換、商品折扣、紅利點數兒換 或提升該第一行動用戶端之優惠方案等級之群組。 本發明前述行動用戶之回饋系統，其中該媒體内容 包含廣告文字。 本發明前述行動用戶之回饋系統 包含廣告語音。 本發明前述行動用戶之回饋系統 包含廣告影音。 本發明前述行動用戶之回饋系統 記錄包含：根據一條件，判斷是否為一有效回饋；以及 若符合為該有效回饋，則更新該回饋記錄。 其中第一行動用 其中該第一行動 其中該廣告通道 簡訊廣告通道、 其中該媒體内容 其中該媒體内容 其中更新該回饋 7 201041366 本發明前述行動用冷 該媒體内容顯示於該第二行I饋系統，其令該條件包含 間長度。 用戶端之通訊裝置之時 本發明前述行動用冷 該媒體内容撥放於該第二二饋系統’其令該條件包含 間長度。 用戶端之通訊裝置之時 本發明前述行動用戶 各該媒體内容顯示於該第=糸統，其令該有效回饋 本發明前述行動用戶戶端之通訊裝置。 指该媒體内容撥放於該一统，其申該有效回饋 過一預定時間長度。 一仃動用戶端之通訊裝置超 本發明前述行動用戶之 =二行動用戶端之-回應，‘=進一步包含根據 貝訊至該第二行動用戶端。〜“亥媒體内容有闕的 本發明前述行動用戶 用：端之該回應為該 貝系广其中該第二行動 之動作或說出-預定語音。動用戶端按下-預定按鍵 r二，其中該條件包含 間長度。 仃動用戶端之通訊裝置之時 本發明前述行動用 =體内容撥放於”_^饋7，其中該條件包含 間長度。 動用戶端之通訊袭置之時 本發明前述行動用 ^該2，容顯示於該第之’其令該有效回饋 過—預定時間長度。 仃動用戶端之通訊裝置超 本發明前述行動 心該媒體内容撥放於該第系統’其中該有效回饋 仃動用戶端之通訊裝置超 201041366 過一預定時間長度。 本發明前述行動用戶之回饋系統，進一步包含根據 該第一行動用戶端之一回應，提供與該媒體内容有關的 資訊至該第一行動用戶端。 本發明前述行動用戶之回饋系統，其中該第一行動 .用戶端之該回應為該第一行動用戶端按下一預定按鍵 之動作或說出一預定語音。 本發明復提供一種行動用戶之回饋方法，包含：根 據發話給一第一行動用戶端之一第二行動用戶端，提供 〇 一媒體内容至該第二行動用戶端，其中該第一行動用戶 端致能一回饋記錄的設定；以及提供回饋優惠給該第二 行動用戶端。 本發明前述行動用戶之回饋方法，進一步包含：更 新該第一行動用戶端的回饋記錄，並根據該回饋記錄計 算該第一行動用戶端之回饋紅利。 本發明藉由提供媒體内容至行動用戶端，可提高行 動用戶端願意成為一廣告媒介之可能性，並可增加宣傳 廣告的效果。 ° 【實施方式】 參考第一圖，第一圖係根據本發明一實施例的示意 圖。媒體内容提供端103可為廣告商或是其他任何欲藉 由行動通訊系統端100傳送廣告至行動用戶端以達到商 品資訊宣傳的商家，而該行動通訊系統端100的合法用 戶可得到回饋紅利。參考第二圖，第二圖係根據本發明 一實施例的架構圖。行動通訊系統端100包含一廣告平 台200、一廣告通道203、帳務單元204、行動用戶端 205、一定位系統206、一用戶資料庫。 廣告平台200提供一提供端介面（未圖式）例如但不 9 201041366 限疋為一網頁係用以接受媒體内容提供端103的一媒體 内谷，其中該媒體内容包含廣告文字、廣告語音、廣告 衫音或其他任何形式的廣告。該提供端介面亦包含媒體 内谷提供端103登入或資訊查詢介面。廣告平台2〇〇復 k供一用戶端介面（未圖式），該用戶端介面例如但不限 ' 定為一網頁係用以接受該行動通訊系統端100的合法用 戶之設定。在一較佳具體實施例中，第一行動用戶端1〇1 係該行動通訊系統100的合法用戶。該第一行動用戶端 0 101藉由該網頁同意接受行動廣告、設定基本資料、設 定廣告通道、設定回饋選項、喜好資訊等等。 在本發明一具體實施例中，當該第一行動用戶端 J01接受行動廣告，廣告平台200係根據該第一行動用 戶端101的設定，致能一回饋記錄（未圖式）。當一第二 行動用戶端102撥打電話至該第一行動用戶端101時， 該廣告通道203係將該媒體内容提供至該第二行動用戶 端102的一可攜式通訊裝置，該廣告通道203包括但不 限於來電廣告通道、橫幅廣告通道、簡訊廣告通道、多 〇 媒體訊息廣告通道、黃頁廣告通道或背景廣告通道。舉 來電廣告通道為例但不限定並參考第五圖，第五圖為根 據本發明一實施例的流程圖。當一第二行動用戶端102 撥打電話至該第一行動用戶端時，該行動通訊系統 - ，100判斷該第一行動用戶是否已設定行動廣告’若該 第一行動用戶端101未設定行動廣告’則該行動通訊系 統端100播放預設之等待鈐聲至該第二行動用戶端 W2’若該第一行動用戶端ι〇1已設定行動廣告，該廣 告通道203係將一廣告語音提供至該第二行動用戶端 的可攜式通訊裝置，若該第二行動用戶端1〇2收聽 該廣告語音超過十秒鐘，則該廣告平台200將視為一有 10 201041366 效回，’進而更新該回饋記錄，若該第二行動用戶端l〇2 收聽该廣告語音未達到十秒鐘，則該廣告平台200將視 為無效回饋，不會更新該回饋記錄。在一較佳實施例 中，该廣告語音進一步指示該第二行動用戶端102可按 下例如丨’’的一預定按鍵或說出例如，，接受，，的一預 定語音以獲得與該廣告語音有關的額外資訊，當該第二 行動用戶端102按下，’ 1 ”或說出”接受，，時，廣告平 台200提供與該廣告語音有關的額外資訊至該第二行動 用戶端102。其中，額外資訊提供方式包括但不限於簡 訊、雙向簡訊、多媒體簡訊、網址簡訊以及互動式語音 回應外呼(IVR Outbound Call)等等；額外資訊包括但不 限於·折價券、問卷以及產品目錄/内容等等；額外資訊 功月b包括但不限於商品交易（例如：利用手機帳單付 費）、發送折價卷、發送產品目錄/内容以及進行問卷(利 用互動式進行問券）。 在一實施例中，該行動通訊系統1〇〇係根據該回饋 §己錄每日/每月計算該第一行動用戶端1〇1的回饋紅 利，並於每月提供回饋紅利的總額至帳務單元2〇4，帳 務單元204進而根據該第一行動用戶端I"之回饋選項 的設定回饋優惠至該第一行動用戶端1〇1或該第二行動 用戶端102,其中回饋選項包含帳單折抵、商品兒換、 商品折扣、紅利點數兒換或提升該第一行動用戶端1〇1 之優惠方案等級等等°另-方面’該行動通訊系統1〇〇 係根據該回。饋記錄，每日提供受話記錄至帳務單元 204，帳務單元2〇4每月向媒體内容提供端1〇3(廣告商） 請款。在一實施例中，帳務單元204亦可根據該行動通 訊系統膚之_選項的設定提供回饋優惠給該第二行 動用戶端102。其中回饋選項包含折價券、商品兒換等 11 201041366 等。 進一步說明來電廣告系統之實施例’參考第三圖及 第四圖，第三圖係來電廣告系統一實施例之架構圖，第 四圖係來電廣告系統一實施例之訊息流程圖。來電廣告 系統係實施於行動通訊系統端100,來電廣告系統包含 _ 第一行動用戶端101、第二行動用戶端102、交換機300、 廣告音源處理單元（Ext_IP)301、本地位置記錄器 (HLR)302以及來電廣告呼叫控制平台303。該交換機 300所處理的訊息包含：[1]該第二行動用戶端102撥號 〇 至該第一行動用戶端101之號碼，由該交換機300接收 發話訊號；[2]該交換機300發送詢問訊號至本地位置記 錄器302查詢第一行動用戶端101之設定’本地位置記 錄器302會回覆該第一行動用戶端101設定行動廣告時 所寫入的參數資訊；[3]交換機依據詢問本地位置記錄器 302以後，所得到的參數資訊，得知需將此話務轉由來 電廣告呼叫控制平台303處理，而來電廣告呼叫控制平 台303由本地資料庫(Local DB)查詢内容得知欲播放的 媒體内容（例如：一音檔）代碼並將此代碼資訊回傳給該 交換機300 ; [4]該交換機300依據來電廣告呼叫控制 平台303處理後回傳的資料，將話務轉往廣告音源處理 單元301撥放該音檔給該第二行動用戶端102，同時通 知該第一行動用戶端1〇1來電訊號，直到該第一行動用 - 戶端101接通或切斷；以及[5]該交換機3〇〇處理交換 該第一行動用戶端101與該第二行動用戶端102之通話 訊息。 在本發明另一具體實施例中，當該第一行動用戶端 接受行動廣告，廣告平台200係根據該第一行動用 戶端101的設定，致能一回饋記錄（未圖式）。該廣告通 12 201041366 道203係將該媒體内容提供至該第二行動用戶端1〇2的 可攜式通訊裝置，該廣告通道203包括但不限於來電廣 告通道、橫幅廣告通道、簡訊廣告通道、多媒體訊息廣 告通道、黃頁廣告通道或背景廣告通道。 " 舉來電廣告通道為例但不限定並參考第六圖，第六 圖為根據本發明另一實施例的流程圖。當該第一行動用' 戶端101已設定行動廣告，該廣告通道203係將一廣告 語音提供至該第一行動用戶端101的可攜式通訊裝置， 0 若該第一行動用戶端101收聽該廣告語音超過十秒鐘， 則該廣告平台200將視為一有效回饋，進而更新該回饋 記錄’若該第一行動用戶端101收聽該廣告語音未達到 十秒鐘，則該廣告平台200將視為無效回饋，不會更新 該回饋記錄。 在一較佳實施例中，該廣告語音進一步指示該第一 行動用戶端101可按下例如” Γ的一預定按鍵或說出 例如”接受”的一預定語音以獲得與該廣告語音有關 的額外資訊，當該第一行動用戶端1〇1按下”丨”或說 〇 出”接受”時，廣告平台200提供與該廣告語音有關的 額外資訊至該第一行動用戶端101。其中，額外資訊提 供方式包括但不限於簡訊、雙向簡訊、多媒體簡訊、網 - 址簡訊以及互動式語音回應外呼(IVR Outbound Call)等 - 等；額外資訊包括但不限於：折價券、問卷以及產品目 錄/内容等等；額外資訊功能包括但不限於商品交易（例 如：利用手機帳單付費）、發送折價卷、發送產品目錄/ 内容以及進行問卷（利用互動式進行問券）。該行動通訊 系統100係根據該回饋記錄每日/每月計算該第一行動 用戶端101的回饋紅利，並於每月提供回饋紅利的總額 至帳務單元204，帳務單元204進而根據該第一行動用 13 201041366 戶端101之回饋選項的設定回饋優惠至該第一行動用戶 端101，其中回饋選項包含帳單折抵、商品兒換、商品 折扣、紅利點數兒換或提升該第—行動用戶端101之優 惠方案等級等等。 另一方面，該行動通訊系統100係根據該回饋記 - 錄，每日提供受話記錄至帳務單元204，帳務單元204 母月向媒體内谷知:供端103(廣告商）請款。進一步地，該 行動通訊系統端100可接受來自媒體内容提供端103的 一指定用戶請求，該指定用戶請求包含一用戶篩選條 © 件，該用戶篩選條件包括但不限於，行動用戶端經常常 駐之區域、指定時間常駐之區域、每日行徑路線、指定 時間行徑路線、基於收話與發話次數或指定時段有大量 通話時間§己錄之定位區域等等。該廣告平台2〇〇從該用 戶資料庫篩選符合該用戶篩選條件之行動用戶端，並將 該媒體内容傳送至符合該用戶篩選條件之行動用戶端 的可攜式通訊裝置。 在本發明另一具體實施例中，該廣告平台2〇〇可將 該媒體内容傳送至一行動用戶端的可攜式通訊裝置的 一顯示平台（例如背景、來電、收SMS或MMS顯"示）， 而该可攜通裝置須具有一軟體（例如由行動通訊系統 端100 push至該行動用戶端之一背景程式），用以因應 5玄 <亍動通sfl糸統端1 〇〇發出的要求(例如更新廣告）而顯 示該媒體内容於該顯示平台，或者更新該顯示平台之顯 示内容，使得該行動用戶端不僅可接收到該媒體内容， 亦可作為宣傳該媒體内容的媒介。 在本發明另一具體實施例中，該廣告平台2〇〇包含 一媒體内容管理模組201及一媒體内容廣播模組2〇2 = 該媒體内容管理模組201根據該用戶筛選條件與該用戶 201041366 =面所接收的設定，以建立一用戶屬性資料庫 S播對象的參考依據。該媒體内容管理模組202另辆二 該提供端介面接收蘭體内容，錢立 j 體内容管理模組观可進—步地依時 ίΐ疋該媒體内容，而該媒體内容管理模組202可二 亥媒體内容至符合該用戶篩選條件、之 提中定位系統206及用戶基本資料2〇4 Ο ❹ 資料庫:ΓΓ中之用戶屬性資料庫亦即上迷用:、 個人資料該用戶資料庫記錄的用戶資料包含用戶 位置例如發;v:務資料以及含有所收集取得之用戶 用定位服務等尊：内的基地台位置或行動用戶端使 註冊介面C體内容管理模组201可包含用ί 介面、廣告或廣告商或*務§了早登a或資料杳 組' 報表、券模組、訂忒 ;。：體内容廣播;=ςν執行料模 私、播出媒體内容n 廣口日禮、挪 削體實施射，該行動通訊系统端 用戶端的1¾務:4广析系統，係用1^分析複數個行動 用戶筛選條件之貝料：決定在-區域内該話務資料符Ϊ 提供讀行戶端的數量與名單，該廣告平a ^ i.； 動用戶端。I+ 、疋5亥商豕之廣口發佈給該名單 析系統，係用以?^:具體實施例令，該話務資料； 選該話務資^/人=㈣行_戶端的話務資料心; 區域，廣告用戶筛選條件之行動用戶端的活Ξ 位於該活動係根據该行動用戶端的設定， %域之商家廣告給該行動用戶蠕。發饰 15 201041366 【圖式簡單說明】 第一圖為根據本發明一實施例的示意圖。 第二圖為根據本發明一實施例的架構圖。 第三圖為本發明來電廣告系統一實施例之架構圖。 第四圖為本發明來電廣告系統一實施例之訊息流程 圖。 第五圖為根據本發明一實施例的流程圖。 第六圖為根據本發明另一實施例的流程圖。The advertisement platform accepts a setting of a first mobile client, and enables a feedback record according to the setting of the first mobile client; and an advertisement channel for broadcasting a media content; wherein the advertising platform uses the The advertisement channel provides the media content to the first mobile client to update the feedback record; and the advertising platform calculates the feedback bonus of the first mobile client according to the feedback record. The feedback user terminal of the mobile user of the present invention is a legitimate user of the mobile communication system end. The setting of the feedback system user terminal of the mobile user of the present invention includes an advertisement channel setting. The feedback system of the foregoing mobile user of the present invention is selected from the call advertisement. A group of channels, banner channels, multimedia message channels, yellow pages, or background channels. The feedback system of the foregoing mobile user of the present invention, wherein the setting of the first mobile client includes a setting of a feedback option. The feedback system of the foregoing mobile user of the present invention, wherein the feedback option is selected from the group consisting of a billing offset, a merchandise change, a merchandise discount, a bonus point change, or a promotion of a rating of the first action user. The feedback system of the aforementioned mobile user of the present invention, wherein the media content comprises advertising text. The feedback system of the aforementioned mobile users of the present invention includes advertising voice. The feedback system of the aforementioned mobile user of the present invention includes advertising video and audio. The feedback system of the foregoing mobile user of the present invention includes: determining whether it is an effective feedback according to a condition; and updating the feedback record if the valid feedback is met. Wherein the first action uses the first action wherein the advertisement channel SMS advertisement channel, wherein the media content wherein the media content updates the feedback 7 201041366, the foregoing action of the present invention uses the cold media content to be displayed in the second row I feed system , which makes the condition contain the length of the interval. When the communication device of the client is in use, the foregoing action of the present invention uses the media content to be played in the second two-feed system', which causes the condition to include a length. When the communication device of the user terminal is present, the media content of the mobile user of the present invention is displayed on the first system, and the mobile device of the mobile user terminal of the present invention is effectively returned. It means that the media content is placed in the unified system, and the application is valid for a predetermined period of time. The communication device of the user terminal exceeds the response of the user of the present invention to the second user, and the response is ‘= further includes the user to the second mobile terminal according to the subscription. ~ "Hai media content is flawed by the aforementioned action user of the present invention: the response of the end is the action of the second action, or the action of the second action - the predetermined voice. The user presses the button - the predetermined button r, wherein The condition includes the length of the interval. When the communication device of the user terminal is activated, the foregoing action of the present invention is played by the body content, wherein the condition includes the length of the interval. When the communication of the mobile terminal is hit, the foregoing action of the present invention uses the 2, and the content is displayed in the first 'which causes the effective feedback to pass—the predetermined length of time. The communication device of the user terminal is overloaded with the foregoing action of the present invention. The media content is played in the first system, wherein the effective feedback feeds the communication device of the user terminal to exceed 201041366 for a predetermined length of time. The feedback system of the foregoing mobile user of the present invention further comprises providing information related to the media content to the first mobile client according to a response of the first mobile client. The feedback system of the foregoing mobile user of the present invention, wherein the first action of the user end is the action of the first action user pressing a predetermined button or speaking a predetermined voice. The present invention provides a mobile user feedback method, including: providing a first mobile user to a second mobile client according to a second mobile user of a first mobile client, wherein the first mobile client Enable setting of a feedback record; and provide a reward offer to the second mobile client. The feedback method of the foregoing mobile user of the present invention further includes: updating the feedback record of the first mobile client, and calculating the feedback bonus of the first mobile client according to the feedback record. By providing media content to the mobile client, the present invention can increase the possibility that the mobile user is willing to become an advertising medium, and can increase the effect of the advertisement. [Embodiment] Referring to the first drawing, a first drawing is a schematic view of an embodiment of the present invention. The media content provider 103 can be an advertiser or any other merchant who wants to transmit the advertisement to the mobile client by the mobile communication system end 100 to achieve the merchandising information promotion, and the legitimate user of the mobile communication system 100 can receive the reward bonus. Referring to the second diagram, the second diagram is an architectural diagram in accordance with an embodiment of the present invention. The mobile communication system end 100 includes an advertisement platform 200, an advertisement channel 203, a account unit 204, a mobile client 205, a positioning system 206, and a user database. The advertisement platform 200 provides a provider interface (not shown), for example, but not 9 201041366, which is limited to a webpage for accepting a media valley of the media content provider 103, wherein the media content includes advertisement text, advertisement voice, advertisement Shirt or any other form of advertising. The provider interface also includes a media provider 103 login or information query interface. The advertisement platform 2 is configured to provide a client interface (not shown), and the client interface is, for example, but not limited to, a web page for accepting settings of a legitimate user of the mobile communication system terminal 100. In a preferred embodiment, the first mobile client 1〇1 is a legitimate user of the mobile communication system 100. The first mobile client 0 101 agrees to accept the mobile advertisement, set the basic data, set the advertisement channel, set the feedback option, the preference information, and the like by using the webpage. In a specific embodiment of the present invention, when the first mobile client J01 accepts the mobile advertisement, the advertising platform 200 enables a feedback record (not shown) according to the setting of the first mobile user 101. When a second mobile client 102 makes a call to the first mobile client 101, the advertisement channel 203 provides the media content to a portable communication device of the second mobile client 102, and the advertisement channel 203 This includes, but is not limited to, call advertisement channels, banner channels, newsletter channels, multi-media message channels, yellow pages, or background channels. The caller advertisement channel is taken as an example but is not limited to and is referred to the fifth figure. The fifth figure is a flow chart according to an embodiment of the present invention. When a second mobile client 102 makes a call to the first mobile client, the mobile communication system -100 determines whether the first mobile user has set an action advertisement. If the first mobile client 101 does not set an action advertisement 'The mobile communication system 100 plays a preset waiting tone to the second mobile client W2'. If the first mobile client ι〇1 has set an action advertisement, the advertisement channel 203 provides an advertisement voice to The portable communication device of the second mobile client, if the second mobile client 1 〇 2 listens to the advertising voice for more than ten seconds, the advertising platform 200 will be regarded as having 10 201041366 effect, and then update the The feedback record is recorded. If the second mobile client l〇2 listens to the advertisement voice for less than ten seconds, the advertisement platform 200 will be regarded as invalid feedback, and the feedback record will not be updated. In a preferred embodiment, the advertisement voice further indicates that the second mobile client 102 can press a predetermined button such as 丨'' or say, for example, accept, a predetermined voice to obtain the voice with the advertisement. For additional information, when the second mobile client 102 presses '1' or says "Accept", the advertising platform 200 provides additional information related to the advertising voice to the second mobile client 102. Among them, additional information is provided, but not limited to, newsletters, two-way newsletters, multimedia newsletters, website newsletters, and interactive voice response outbound calls (IVR Outbound Call); additional information includes, but is not limited to, discount coupons, questionnaires, and product catalogues/ Content, etc.; additional information power month b includes, but is not limited to, commodity transactions (eg, paying with mobile phone bills), sending discounted volumes, sending product catalogs/content, and conducting questionnaires (using interactive coupons). In an embodiment, the mobile communication system 1 calculates the feedback bonus of the first mobile client 1〇1 according to the feedback § daily/monthly, and provides the total amount of the rebate bonus to the account every month. The billing unit 204 further in turn, according to the setting of the feedback option of the first mobile client I", the reward to the first mobile client 1〇1 or the second mobile client 102, wherein the feedback option includes The billing offset, the commodity change, the merchandise discount, the bonus point change or the promotion of the first action user terminal 1〇1 preferential scheme level, etc. ° another-the aspect of the mobile communication system 1 . The record is fed, and the call record is provided to the account unit 204 daily, and the account unit 2〇4 requests the media content provider terminal 1 (3) (monthly). In an embodiment, the accounting unit 204 can also provide a reward offer to the second mobile client 102 according to the setting of the mobile communication system's option. The feedback options include discount coupons, commodity exchanges, etc. 11 201041366 and so on. Further, the embodiment of the call advertising system is described with reference to the third and fourth figures. The third figure is an architectural diagram of an embodiment of the call advertising system, and the fourth figure is a message flow chart of an embodiment of the call advertising system. The call advertising system is implemented on the mobile communication system end 100, and the call advertisement system includes a first mobile client 101, a second mobile client 102, a switch 300, an advertisement source processing unit (Ext_IP) 301, and a local location recorder (HLR). 302 and an incoming call advertisement control platform 303. The message processed by the switch 300 includes: [1] the second mobile client 102 dials the number to the first mobile client 101, and the switch 300 receives the call signal; [2] the switch 300 sends the query signal to The local location recorder 302 queries the setting of the first mobile client 101. The local location recorder 302 replies to the parameter information written by the first mobile client 101 when setting up the mobile advertisement; [3] the switch according to the query local location recorder After 302, the obtained parameter information is learned to be processed by the call advertisement call control platform 303, and the call advertisement call control platform 303 queries the content from the local database (Local DB) to learn the media content to be played. (for example, a sound file) code and returning the code information to the switch 300; [4] the switch 300 transfers the traffic to the advertisement sound source processing unit 301 according to the data returned by the call advertisement call control platform 303. The audio file is played to the second mobile client 102, and the first mobile client is notified of the incoming call signal until the first mobile client 101 is connected. Cutting; and [5] The exchange of the first processing switch 3〇〇 mobile clients 101 with the second mobile user terminal 102 calls the message. In another embodiment of the present invention, when the first mobile client accepts the mobile advertisement, the advertising platform 200 enables a feedback record (not shown) according to the setting of the first mobile user 101. The advertisement channel 12 201041366 203 is a portable communication device that provides the media content to the second mobile client 1 〇 2, and the advertisement channel 203 includes but is not limited to an incoming call advertisement channel, a banner advertisement channel, a newsletter advertisement channel, Multimedia message ad channel, yellow page ad channel, or background ad channel. " The call advertisement channel is taken as an example but is not limited and refers to the sixth figure, and the sixth figure is a flow chart according to another embodiment of the present invention. When the first mobile terminal 101 has set an action advertisement, the advertisement channel 203 provides an advertisement voice to the portable communication device of the first mobile client 101, 0 if the first mobile client 101 listens If the advertisement voice exceeds ten seconds, the advertisement platform 200 will be regarded as an effective feedback, and then the feedback record will be updated. If the first mobile client 101 listens to the advertisement voice for less than ten seconds, the advertisement platform 200 will Treated as invalid feedback, this feedback record will not be updated. In a preferred embodiment, the advertisement voice further indicates that the first mobile client 101 can press a predetermined button such as "Γ" or say a predetermined voice such as "accept" to obtain an additional call related to the advertisement voice. Information, when the first mobile client 1 〇 1 presses "丨" or says "accept", the advertising platform 200 provides additional information related to the advertising voice to the first mobile client 101. Information is provided by, but not limited to, newsletters, two-way newsletters, multimedia newsletters, web-site newsletters, and interactive voice response outbound calls (IVR Outbound Calls), etc.; additional information includes, but is not limited to, discount coupons, questionnaires, and product catalogues/ Content, etc.; additional information features include, but are not limited to, merchandise transactions (eg, paying by mobile phone bill), sending discounted volumes, sending catalogues/content, and conducting questionnaires (using interactive coupons). Calculating the feedback bonus of the first mobile client 101 on a daily/monthly basis according to the feedback record, and providing the total amount of the bonus back to each month to The account unit 204, the account unit 204, in turn, returns a discount to the first mobile client 101 according to the setting of the feedback option of the first action 13 201041366 client 101, wherein the reward option includes a bill offset, a commodity change, The product discount, the bonus point change or upgrade the preferential scheme level of the first mobile terminal 101, etc. On the other hand, the mobile communication system 100 provides the daily received call record to the accounting unit according to the feedback record. 204. The account unit 204, the parent unit, informs the media that the client 103 (advertiser) requests the payment. Further, the mobile communication system 100 can accept a specified user request from the media content provider 103, the designated user. The request includes a user filter condition, including but not limited to, the area where the mobile client is often resident, the area where the specified time is resident, the daily route, the specified time course, the number of calls and calls, or the specified The time slot has a large amount of talk time § the recorded location area, etc. The advertisement platform 2〇〇 filters from the user database to meet the user screening criteria The mobile client transmits the media content to the portable communication device that meets the user's screening criteria. In another embodiment of the present invention, the advertisement platform 2 transmits the media content to the mobile device. a display platform of the mobile communication device of the mobile client (for example, background, incoming call, receiving SMS or MMS display), and the portable device must have a software (for example, pushed by the mobile communication system end 100 to the action) a background program of the client side for displaying the media content on the display platform or updating the display of the display platform in response to a request issued by the user (for example, updating an advertisement) The content enables the mobile client to receive not only the media content, but also a medium for promoting the media content. In another embodiment of the present invention, the advertisement platform 2 includes a media content management module 201 and a media content broadcast module 2〇2 = the media content management module 201 filters the condition according to the user. User 201041366 = Settings received by the face to establish a reference basis for a user attribute database S-cast object. The media content management module 202 further receives the blue body content from the provider interface, and the media content management module 202 can further step through the media content, and the media content management module 202 can Erhai media content to meet the user's screening conditions, the positioning system 206 and user basic information 2〇4 Ο ❹ Database: User attribute database in ΓΓ is also used:: Personal data The user database record The user profile includes a user location such as a message; a v: service data and a location of the base station or a mobile client that includes the collected user location service: the registration interface C content management module 201 can include an interface , advertising or advertisers or * § early to a or data group 'reports, vouchers, orders; : Body content broadcast; = ς ν implementation of the model private, broadcast media content n wide mouth day ceremony, the development of the body, the mobile communication system end user's 13⁄4 tasks: 4 analysis system, using 1 ^ analysis of multiple Action User Filtering Conditions: Determine the traffic information in the - area to provide the number and list of reading accounts, the ad is flat a ^ i.; I+ and 疋5Hai's Guangkou were released to the list analysis system for use in the system: ^: specific embodiment order, the traffic information; select the traffic information ^ / person = (four) line _ account traffic The activity of the mobile client in the area, the advertising user screening condition is located in the activity according to the setting of the mobile client, and the business advertisement of the % domain is advertised to the mobile user. Hair accessory 15 201041366 [Schematic description of the drawings] The first figure is a schematic view according to an embodiment of the invention. The second figure is an architectural diagram in accordance with an embodiment of the present invention. The third figure is an architectural diagram of an embodiment of the call advertising system of the present invention. The fourth figure is a message flow diagram of an embodiment of the call advertising system of the present invention. The fifth figure is a flow chart in accordance with an embodiment of the present invention. The sixth figure is a flow chart in accordance with another embodiment of the present invention.
【主要元件符號說明】 100 行動通訊系統端 101 第一行動用戶端 102 第二行動用戶端 103 媒體内容提供端 200 廣告平台 201 媒體内容管理模組 202 媒體内容廣播模組 203 廣告通道 204 帳務單元 205 行動用戶端 206 定位系統 207 用戶基本資料 300 交換機 301 廣告音源處理單元 302 本地位置處理器 303 來電廣告呼叫控制平台 16[Main component symbol description] 100 mobile communication system end 101 first mobile client 102 second mobile client 103 media content provider 200 advertising platform 201 media content management module 202 media content broadcast module 203 advertising channel 204 accounting unit 205 Mobile Client 206 Location System 207 User Profile 300 Switch 301 Advertising Source Processing Unit 302 Local Location Processor 303 Incoming Call Control Platform 16