WO2014038783A1

WO2014038783A1 - System and method for managing mobile advertising content

Info

Publication number: WO2014038783A1
Application number: PCT/KR2013/006256
Authority: WO
Inventors: 유병철
Original assignee: 에스케이플래닛 주식회사
Priority date: 2012-09-07
Filing date: 2013-07-12
Publication date: 2014-03-13
Also published as: KR101971056B1; KR20140032680A

Abstract

The present invention relates to a system and method for managing mobile advertising content, and according to an embodiment of the present invention, a protective layer is formed on advertising content so that advertising content displayed on the screen is not selected by a touch, an advertising screen for the advertising content on which the protective layer is formed is displayed when a protective layer negating area is selected from the screen, and information corresponding to the advertising content on which the protective layer is formed is transmitted to an advertising content managing server and stored therein when a storage area is selected from the screen. Thus, the present invention can prevent a user from clicking and selecting, by mistake, advertising content displayed on a user terminal, and enables a user to consume advertising content of interest later.

Description

Mobile advertising content management system and method

The present invention prevents the user from accidentally clicking the advertisement content displayed on the screen of the user terminal, and if the user selects a specific advertisement content for the purpose of consuming the advertisement content later, the selected advertisement content is stored in the server and the evaluation of the advertisement content is performed. A mobile advertising content management system and method for providing related information.

Among the services provided through the network, advertising content providers have provided various types of advertisement contents such as top banner, bottom banner, in-game pop-up advertisement, and rich media advertisement on the screen that users encounter as the recent increase in mobile device users. There is a service to provide.

The most important factor in providing advertising content is to attract the user's interest in the advertisement. To this end, various advertising techniques have been introduced. However, these various advertisement technologies and application methods unilaterally deliver the advertisement contents to the user without the user's situation or needs properly considered in order to maximize the advertising revenue. Accordingly, there are various inconveniences in terms of users. First, if the user accidentally touches the displayed advertising area regardless of the user's will, the screen is switched to the advertising screen. In addition, even if the advertising content that may be of interest to the user in order to check the details are hindered to see the content that is currently immersed. In addition, there is a limited means of confirming the objective opinions of various people on whether the advertisements they expose contain reliable information. For these various reasons, the existing advertisement delivery technologies and services add to user inconvenience in a mobile environment.

SUMMARY OF THE INVENTION An object of the present invention for solving the above problems is to prevent the user from accidentally clicking and selecting the advertisement content that the user does not want to view among the advertisement contents displayed on the user terminal.

In addition, to store the advertising content in the advertising content management server so that the user can find the advertising content of interest and consume it later, it is possible to check the objective evaluation of various people on the stored advertising content, the taste and interest of the user The present invention provides a mobile advertising content management system and method for receiving additional information on a kind of advertising content suitable for the consumption.

According to an aspect of the present invention for solving the above problems, by setting the protective film on the advertising content so that the recognized advertising content is not selected by the touch by recognizing the advertising content displayed on the screen, the protective film release area is When the screen is selected, an advertisement screen for the advertisement content on which the protection screen is set is displayed. When the storage area is selected on the screen, a storage area is selected on the user terminal and the user terminal that transmits the advertisement content information corresponding to the protection content on which the protection screen is set, and the advertisement content information. When is transmitted, a mobile advertisement content management system including an advertisement content management server for storing the transmitted advertisement content information in the advertisement storage area provided for each user terminal.

In this case, the advertisement content information may include a recognized advertisement content displayed on a screen and a Uniform Resource Locator (URL) for providing the corresponding advertisement content.

According to another aspect of the present invention for solving the above problems, when the storage area is selected in the user terminal and the advertisement content information is transmitted, the advertisement content for storing the transmitted advertisement content information in the advertisement content database provided for each user terminal When the storage unit, the predetermined time or date arrives, the advertisement content history stored in the advertisement content history database and the advertisement storage history management unit for storing the information about the deleted advertisement content separately in the advertisement storage history area and the advertisement content stored in the advertisement content database. An advertisement content management server including a similar advertisement content providing unit for collecting similar advertisement content information based on the deleted advertisement content information stored in the information and the advertisement storage history area and providing the same to the user terminal is provided.

In this case, the advertisement content storage unit classifies and stores the transmitted advertisement content information by genre, and further includes a storing date, an advertiser name, and evaluation information about the corresponding advertisement content.

According to another aspect of the present invention for solving the above problems, a display unit for displaying the advertising content on the screen, the selection of the protective film release area or the storage area provided on the screen, recognized by recognizing the advertising content displayed on the screen Set a shield on the advertisement content so that the advertisement content is not selected by touch, and if the shield release area is selected on the screen, display the advertisement screen for the advertisement content on which the shield is set. A user including a control unit for transmitting the advertisement content information corresponding to the set advertisement content and a communication unit for transmitting the advertisement content information to the advertisement content management server and storing the advertisement content information in the advertisement content database provided in the advertisement content management server. Terminal is provided .

In this case, the control unit may display an advertisement screen for the advertisement content when the protective film release area is selected on the screen and an operation signal for pushing the advertisement content in the first direction is input, and an operation signal for pushing the storage area in the second direction is input. In this case, the advertisement content information is transmitted to the advertisement content management server.

In this case, the display unit may select one of the advertisement content stored in the advertisement content database in the advertisement content management server in advance, and the communication unit may receive the corresponding advertisement content from the advertisement providing server providing the selected advertisement content.

According to another aspect of the present invention for solving the above problems, setting a protective film on the recognized advertising content so that the recognized advertising content is not selected by the touch by recognizing the advertising content displayed on the screen in the user terminal Displaying an advertisement screen for the advertisement content in which the protection layer is set when the screen is released from the screen on the user terminal; and displaying advertisement content information corresponding to the advertisement content in which the shield is set when the storage area is selected on the screen in the user terminal. The mobile content management method comprising the step of transmitting to the management server and the advertising content information transmitted from the user terminal, the advertising content management server stores the transmitted advertising content information in the advertisement storage area provided for each user terminal. Is provided.

In this case, the advertisement screen display step displays the advertisement screen for the advertisement content when the protective film release area is selected on the screen of the user terminal and an operation signal for pushing the advertisement content in the first direction is input, and the advertisement content information transmitting step includes: The terminal may transmit advertisement content information to the advertisement content management server when an operation signal for pushing the storage area in the second direction is input to the screen.

Further, after the advertisement storage region storage step, if the advertisement content is selected from the user terminal among the advertisement content stored in the advertisement storage region, the step of causing the advertisement providing server that provides the selected advertisement content to provide the advertisement content to the user terminal. It is characterized by including.

According to another aspect of the present invention for solving the above problems, in the method for managing mobile advertising content in the user terminal, the advertisement content is recognized by recognizing the advertising content displayed on the screen so that the advertisement is not selected by the touch Setting a shield on the content, checking whether the shield release area is selected on the screen, if the shield release area is selected, displaying an advertisement screen for the advertisement content for which the shield is set, and checking whether the storage area is selected on the screen When the storage area is selected, the mobile advertisement content management method includes transmitting and storing the advertisement content information corresponding to the advertisement content in which the protection layer is set to the advertisement content management server.

According to another aspect of the present invention for solving the above problems, setting a protective film on the advertising content so that the recognized advertising content is not selected by the touch by recognizing the advertising content displayed on the screen, release the protective film on the screen Checking whether or not the area is selected, displaying the advertisement screen for the advertising content in which the shield is set when the shield release area is selected, and checking whether the storage area is selected in the screen. A method for managing mobile advertisement contents of a user terminal, including transmitting and storing corresponding advertisement contents information to an advertisement contents management server, is provided as a program, and a recording medium readable by an electronic device.

As described above, the present invention can prevent the user from inadvertently selecting the advertisement content that the user does not want to view from among the advertisement content displayed on the user terminal.

In addition, to store the advertising content in the advertising content management server so that the user can find the advertising content of interest and consume it later, it is possible to check the objective evaluation of various people on the stored advertising content, the taste and interest of the user It is possible to provide a mobile advertising content management system and method that can be further consumed by receiving information on the type of advertising content suitable for.

Advertisers will also be able to reduce costs and make it easier for them to find and communicate with users who are actively interested in their products and services. Currently, an advertiser pays an advertisement fee to an advertisement system operator when a user clicks on advertisement content displayed on a user terminal called Cost Per Click (CPC). Applying an improved method of reducing the inconvenience of a user accidentally clicking on an ad can result in a reduction in the cost of advertising by only a user with a genuine intention. In addition, when a user voluntarily selects and stores a specific advertisement content, it may be determined that interest in the corresponding product and service is high and thus may provide an opportunity for continuous relation improvement in the future.

1 is a block diagram of a mobile advertising content management system according to an embodiment of the present invention,

2 is an internal configuration diagram of an advertisement content management server according to an embodiment of the present invention;

3 is an internal configuration diagram of a user terminal according to an embodiment of the present invention;

4 is a mobile screen including advertising content according to an embodiment of the present invention,

5 is a flowchart of a method for managing mobile advertisement content according to an embodiment of the present invention.

100: user terminal 200: advertising content management server

210: advertisement content storage unit 212: advertisement storage history management unit

214: Similar advertisement content provider 220: Advertising content database

300: control unit 302: communication unit

304: display unit 306: sound output unit

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same or corresponding components will be given the same reference numerals and redundant description thereof will be omitted.

1 is a block diagram of a mobile advertising content management system according to an embodiment of the present invention.

Referring to FIG. 1, a mobile advertisement content management system according to an embodiment of the present invention includes a user terminal 100, an advertisement content management server 200, and an advertisement providing server 250.

The user terminal 100 recognizes the advertisement content displayed on the screen and sets a protective film on the advertisement content so that the recognized advertisement content is not selected by touch. That is, the user terminal 100 sets a protective film on the recognized advertisement content, so that the user does not switch to the advertisement screen for the advertisement content even when the user touches the advertisement content. In this case, the user terminal 100 may recognize, for example, a banner form, a popup form, or a rich media form as advertisement content.

In addition, when the protective film release area is selected on the screen to be displayed, the user terminal 100 displays an advertising screen for the advertising content in which the protective film is set.

In addition, when the storage area is selected on the screen, the user terminal 100 transmits the advertisement content information corresponding to the advertisement content in which the protection layer is set, to the advertisement content management server 200.

In this case, the user terminal 100 displays an advertisement screen for the advertisement content when the protective film release area is selected on the screen and an operation signal for pushing the advertisement content in the first direction is input, and the storage area is pushed in the second direction on the screen. When the manipulation signal is input, the advertisement content information may be transmitted to the advertisement content management server.

For example, the user terminal 100 displays an advertisement screen for the corresponding advertisement content when the protection release area provided at the left end of the protective film is selected and an operation signal for pushing the advertisement content to the left is input. When an operation signal for pushing a storage area included in a specific portion to the right is input, the advertisement content information may be transmitted to the advertisement content management server 200.

Meanwhile, when the advertisement content information is transmitted from the user terminal 100, the advertisement content management server 200 stores the transmitted advertisement content information in an advertisement storage area provided for each user terminal. In this case, the advertisement content information may include advertisement content displayed on the screen and recognized and a Uniform Resource Locator (URL) for providing the corresponding advertisement content.

In this case, the advertisement content management server 200 may classify and store the transmitted advertisement content information by genre, and may further store and include a storage date, an advertiser name, and evaluation information about the corresponding advertisement content.

In addition, the advertisement content management server 200 may delete the advertisement content designated to be deleted in advance when a predetermined time or date arrives, and separately store information about the deleted advertisement content in the advertisement storage history area.

In addition, the advertisement content management server 200 may collect similar advertisement content information based on previously stored advertisement content information and deleted advertisement content information stored in the advertisement storage history area and provide the same to the user terminal 100.

In addition, when the user terminal 100 receives the advertisement content selected from the advertisement content stored in advance in the advertisement content management server 200 by a user's operation, the user terminal 100 may provide an advertisement providing server that provides the selected advertisement content ( The advertisement content may be received from 250.

2 is an internal configuration diagram of an advertisement content management server according to an embodiment of the present invention.

2, the advertisement content management server 200 according to an embodiment of the present invention includes an advertisement content storage unit 210, an advertisement storage history management unit 212, a similar advertisement content providing unit 214, and an advertisement content database ( 220).

When the storage area is selected in the user terminal and the advertisement content information is transmitted, the advertisement content storage unit 210 stores the transmitted advertisement content information in the advertisement content database 220 provided for each user terminal.

In this case, the advertisement content storage unit 210 may classify and store the transmitted advertisement content information by genre, and may further include a storage date, an advertiser name, and evaluation information about the corresponding advertisement content.

Also, the advertisement storage history manager 212 does not permanently store the advertisement contents even if the advertisement contents are stored in the advertisement contents database 220, and deletes the corresponding advertisement contents from the advertisement contents database 220 when a predetermined time or date arrives. The storage space may be efficiently managed by separately storing information about the deleted advertisement content in the advertisement storage history area.

The similar advertisement content providing unit 214 may collect similar advertisement content information based on the advertisement content information stored in the advertisement content database 220 and the deleted advertisement content information stored in the advertisement storage history area, and provide the similar advertisement content information to the user terminal.

3 is an internal configuration diagram of a user terminal according to an embodiment of the present invention, Figure 4 is a mobile screen including the advertising content according to an embodiment of the present invention.

Referring to the drawings, a user terminal according to an exemplary embodiment of the present invention includes a communication unit 302, a display unit 304, an audio output unit 306, a storage unit 308, a power supply unit 310, and a control unit 300. can do.

When the storage area is selected on the screen, the communication unit 302 transmits the advertisement content information to the advertisement content management server and stores the advertisement content information in the advertisement content database provided in the advertisement content management server. Here, the communication unit 302 may include a mobile communication module, a wireless Internet module, a short-range communication module, etc., the mobile communication module transmits and receives a wireless signal of the base station on the mobile communication network, the wireless Internet module is a module for wireless Internet access The near field communication module is a module for near field communication. In this case, the communication unit 302 may transmit the advertisement content information to the advertisement content management server through the wireless Internet module.

The display unit 304 may display and output information processed by the user terminal on a screen, and may further include a touch sensing module to receive an operation signal according to a user's manipulation. That is, the display unit 304 displays the advertisement content on the screen, and may select the protective film release area or the storage area on the screen by a user's manipulation.

In addition, the display unit 304 may be selected by the user's operation any one of the advertisement content stored in the advertisement content database in the advertisement content management server. Accordingly, the communication unit 302 may receive the corresponding advertisement content from the advertisement providing server that provides the selected advertisement content.

The sound output unit 306 may output a voice signal received through the communication unit or audio data stored in the storage unit in a call mode or the like. In addition, the sound output unit 306 may output an advertisement sound for the advertisement content.

The storage unit 308 may store a program for processing and controlling the control unit 300, and may temporarily store input or output data. In addition, the storage unit 308 may temporarily store the corresponding advertisement content when the storage area is selected on the screen.

The power supply unit 310 may receive power from the outside under the control of the controller 300 to supply power for the operation of each component.

The controller 300 typically controls the operation of each terminal to control the overall operation of the user terminal.

In addition, the controller 300 recognizes the advertisement content displayed on the screen to set a protective film on the advertising content so that the recognized advertising content is not selected by touch, and when the protective film release area is selected on the screen, the protective content is set. The advertisement screen for the display is displayed, and when the storage area is selected on the screen, the advertisement content information corresponding to the protection content is set to the advertisement content management server.

For example, the controller 300 recognizes the advertisement content 404 on the mobile screen 402 including the advertisement content shown in FIG. 4, and the recognized advertisement content is selected by touch so that the corresponding advertisement screen is not displayed. The protection film may be set on the advertising content that is recognized.

In addition, the controller 300 may display the advertisement screen for the advertisement content through the display unit 304 when the protective film release area is selected on the screen and an operation signal for pushing the advertisement content in the first direction is input. When the operation signal pushing in two directions is input, the advertisement content information may be transmitted to the advertisement content management server through the communication unit 302.

On the other hand, if the user is selected to view the advertising content stored in the advertising content management server, the control unit 300 receives the previously stored advertising content from the advertising content management server, the display unit 304 via the display unit 304 To be displayed.

In this case, the stored advertisement screen may include one or more advertisement contents previously stored in the advertisement content management server, and may be classified and displayed according to the type of the contents.

In addition, the stored advertisement screen includes one or more advertisement contents stored in advance in the advertisement content management server. The stored advertisement screen is classified and displayed according to the type of contents, and further includes additional information such as a storage date, an advertiser, and an evaluation of the corresponding advertisement contents. Can be.

Referring to FIG. 5, the user terminal according to the present invention recognizes the advertisement content displayed on the screen, and sets a protective film on the recognized advertisement content so that the recognized advertisement content is selected by touch and is not switched to the corresponding advertisement screen. (S502).

In operation S504, the user terminal determines whether the protection film release area is selected on the screen, and when the protection film release area is selected, an advertisement screen for the advertisement content on which the protection film is set is displayed (S504).

In addition, the user terminal determines whether the storage area is selected on the screen, and when the storage area is selected, transmits the advertisement content information corresponding to the advertisement content in which the protection layer is set to the advertisement content management server (S506).

For example, the user terminal displays an advertisement screen for the advertisement content when the protective film release area is selected on the screen and an operation signal for pushing the advertisement content in the first direction is input, and the operation for pushing the storage area in the second direction on the screen. If a signal is input, the advertisement content information may be transmitted to the advertisement content management server.

In addition, when advertisement content information is transmitted from the user terminal, the advertisement content management server stores the transmitted advertisement content information in an advertisement storage area provided for each user terminal (S508).

In addition, when the user terminal receives one of the advertisement contents pre-stored in the advertisement contents management server by the user's operation, the user terminal may receive the corresponding advertisement contents from the advertisement providing server that provides the selected advertisement contents. S510).

Accordingly, it is possible to prevent the user from accidentally clicking and selecting the advertisement content that is not desired to view among the advertisement contents displayed on the user terminal, and corresponds to the advertisement content management server so that the user can find the advertisement content of interest and later consume it. Ad content can be stored, the objective evaluation of various people on the stored ad content can be checked, and the information on the kind of advertisement content that suits the user's taste and interest can be fed and additionally consumed.

On the other hand, according to another aspect of the invention, the step of setting a protective film on the advertising content so that the recognized advertising content is not selected by the touch by recognizing the advertising content displayed on the screen, the selection of the protective film release area provided on the screen Checking whether or not the protective film release area is selected; displaying an advertisement screen for the advertising content in which the protective film is set; and checking whether a storage area provided in the screen is selected. The mobile advertisement content management method of the user terminal may be recorded as a program and recorded on a recording medium readable by the electronic device. The method may include transmitting and storing the advertisement content information to the advertisement content management server.

Such a method for managing mobile advertisement contents of a user terminal may be written as a program, and codes and code segments constituting the program may be easily inferred by a programmer in the art. In addition, a program related to a method for managing mobile advertisement contents of a user terminal may be stored in a readable media that can be read by an electronic device, and read and executed by the electronic device.

As such, those skilled in the art will appreciate that the present invention can be embodied in other specific forms without changing the technical spirit or essential features thereof. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

According to the present invention, the protection content is set so that the user does not accidentally click and select the advertisement content that the user does not want to view among the advertisement contents displayed on the screen, and the advertisement content so that the user can consume the advertisement content of interest later. It can be used to provide a mobile advertising content management system and method for storing in the management server.

Claims

An advertisement content storage unit for storing the transmitted advertisement content information in an advertisement content database provided for each user terminal when a storage area is selected in the user terminal and the advertisement content information is transmitted;

An advertisement storage history manager configured to delete corresponding advertisement content from the advertisement content database when a predetermined time or date arrives, and separately store information about the deleted advertisement content in an advertisement storage history area; And

A similar advertisement content provider configured to collect similar advertisement content information based on advertisement content information stored in the advertisement content database and deleted advertisement content information stored in the advertisement storage history area, and provide the similar advertisement content information to the user terminal;

Advertising content management server comprising a.
A display unit configured to display advertisement content on a screen and to select a protective film release area or a storage area of the screen;

Set a protective film on the advertising content so that the advertising content displayed on the screen is not selected by a touch, and when the protective film release area is selected on the screen, displays an advertising screen for the advertising content on which the protective film is set, and saves on the screen. A controller configured to transmit advertisement content information corresponding to the advertisement content in which the protective film is set when an area is selected; And

A communication unit configured to transmit advertisement content information to an advertisement content management server and store the advertisement content information in an advertisement content database provided in the advertisement content management server when the storage area is selected;

User terminal comprising a.
The method of claim 2,

The controller may display an advertisement screen for the advertisement content when the protection film release area is selected on the screen and an operation signal for pushing the advertisement content in the first direction is input, and an operation signal for pushing the storage area in the second direction is input. And transmit advertisement content information to the advertisement content management server.
A protection film is set on the advertisement content so that the advertisement content displayed on the screen is not selected by touch, and when the protection release area is selected on the screen, an advertisement screen for the advertisement content on which the protection film is set is displayed. A user terminal which transmits advertisement content information corresponding to the advertisement content in which the protection film is set, when selected; And

An advertisement content management server configured to store the transmitted advertisement content information in an advertisement storage area provided for each user terminal when a storage area is selected in the user terminal and the advertisement content information is transmitted;

Mobile advertising content management system comprising a.
Setting a protective film on the recognized advertisement content such that the recognized advertisement content is not selected by a touch by recognizing the advertisement content displayed on the screen in a user terminal;

Displaying an advertisement screen for the advertisement content in which the protection film is set when the protection film release area is selected on the screen in the user terminal;

When the storage area is selected on the screen by the user terminal, transmitting advertisement content information corresponding to the advertisement content in which the protective film is set to an advertisement content management server; And

If the advertisement content information is transmitted from the user terminal, the advertisement content management server storing the transmitted advertisement content information in an advertisement storage area provided for each user terminal;

Mobile advertising content management method comprising a.
The method of claim 5,

The advertisement screen display step,

When the protective film release area is selected on the screen in the user terminal and an operation signal for pushing the advertising content in the first direction is input, an advertisement screen for the advertising content is displayed.

The advertisement content information transmitting step,

And transmitting the advertisement content information to the advertisement content management server when an operation signal for pushing the storage area in the second direction is input to the screen by the user terminal.
The method of claim 5,

After the storing step of storing the advertisement,

If an advertisement content is selected in the user terminal among the advertisement content stored in the advertisement storage area, further comprising the step of providing an advertisement content to the user terminal by the advertisement providing server for providing the selected advertisement content. Mobile advertising content management method.
In the method for managing mobile advertising content in the user terminal,

Recognizing advertisement content displayed on a screen and setting a protective film on the advertisement content such that the recognized advertisement content is not selected by a touch;

Checking whether the protective film release area is selected on a screen, and displaying the advertising screen for the advertising content in which the protective film is set when the protective film release area is selected; And

Checking whether a storage area is selected on a screen, and when the storage area is selected, transmitting advertisement content information corresponding to the advertisement content in which the protective film is set to an advertisement content management server and storing the advertisement content;

Mobile advertising content management method comprising a.
Recognizing advertisement content displayed on a screen and setting a protective film on the advertisement content such that the recognized advertisement content is not selected by a touch;

Checking whether the protective film release area is selected on a screen, and displaying the advertising screen for the advertising content in which the protective film is set when the protective film release area is selected; And

Checking whether a storage area is selected on a screen, and when the storage area is selected, transmitting advertisement content information corresponding to the advertisement content in which the protective film is set to an advertisement content management server and storing the advertisement content;

And a method for managing mobile advertisement contents of a user terminal, the recording medium being recorded by a program and readable by the electronic device.