WO2013165178A1

WO2013165178A1 - Advertising method and system using stand-by screen and mobile communcation terminal

Info

Publication number: WO2013165178A1
Application number: PCT/KR2013/003780
Authority: WO
Inventors: 황두호
Original assignee: Hwang Doo Ho
Priority date: 2012-05-02
Filing date: 2013-05-02
Publication date: 2013-11-07
Also published as: KR20130000318A

Abstract

The present invention relates to an advertising method using a stand-by screen of a mobile communication terminal. The present invention enables advertising using a stand-by screen by displaying advertising content whenever the mobile communication terminal undergoes mode change to the stand-by screen, associates an unlocking operation of an advertising screen according to the execution of the advertising content with the advertising, and induces a user to perform a specific touch or key input related to the advertising in the unlocking operation so that the advertising effect may be maximized.

Description

Advertising method, advertisement system and mobile communication terminal using idle screen

The present invention relates to an advertisement method using a mobile communication terminal, and in particular, provides advertisement content to a mobile communication terminal configured to view advertisements, and displays the advertisement content whenever the mode is changed to a standby screen in the mobile communication terminal. By enabling the advertisement using the idle screen, a user who agrees to watch the advertisement can easily watch the advertisement on the mobile communication terminal without additional manipulation, and also configure the unlock operation of the advertisement screen according to the execution of the advertisement content to be linked with the advertisement. Advertisement using idle screen to maximize the effect of advertisement by inducing interest and increasing concentration of advertisement by inducing the user to perform specific touch or key input related to the advertisement when unlocking. It is about.

At present, the penetration rate of mobile communication terminals such as mobile phones has rapidly increased to become a living necessity that most of the people possess. Accordingly, the mobile communication terminals not only provide communication services for voice calls, but also create new demand. Various additional service functions are being actively developed.

Recently, smart phones with improved computing functions have been developed and are being rapidly spread. Unlike 3G network-based mobile communication devices, such smartphones can be installed with various applications required by the user and can be easily used for wireless Internet. It is rapidly increasing its market share.

In addition, with the spread of smart phones, the demand for wireless internet using smart phones is increasing rapidly. As the various wireless internet services have emerged for this, the wireless market using mobile communication terminals has continued to grow remarkably. Has come.

However, in recent years, the wireless market using a mobile communication terminal such as a smart phone has intensified competition, and the growth has been stagnant due to the absence of a killer application and a burden on the user's communication fee.

Accordingly, various business models have been proposed to increase the use of mobile communication terminals such as smartphones. As one of various business models using mobile communication terminals, users who provide advertisements to mobile communication users and watch advertisements A business model has been proposed to provide a benefit to viewers.

As a conventional technology for the above-described business model, when a user selects an advertisement view in the mobile communication terminal, the selected advertisement is displayed on the screen of the mobile communication terminal, and the user's profit for this is provided as a point and the communication fee as much as the point. There was an advertising service, such as to compensate.

However, in the conventional advertising service using a mobile communication terminal, the user has to run an advertisement related application installed in the mobile communication terminal in order to see an advertisement, and there is a hassle for watching an advertisement. There was also a problem that the utilization rate is lowered.

Therefore, the present invention provides the advertisement content to the mobile communication terminal is set to watch the advertisement, and the advertisement content is displayed every time the mode is changed to the standby screen in the mobile communication terminal to enable the advertisement using the idle screen to view the advertisement The agreed user can easily watch the advertisement on the mobile terminal without additional manipulation, and also configure the unlocking operation of the advertisement screen according to the execution of the advertisement content to be linked with the advertisement so that the user touches a specific touch or key related to the advertisement when unlocking the advertisement. The present invention seeks to provide an advertising method, an advertisement system, and a mobile communication terminal using a standby screen to maximize the effect of the advertisement by inducing interest and increasing the concentration of the advertisement.

The present invention described above is an advertisement system, which transmits user information for viewing advertisements through a communication network, downloads advertisement contents, executes them on a standby screen, and preset specific inputs associated with advertisements on advertisement screens according to execution of the advertisement contents. Is received, search for a mobile communication terminal that unlocks the advertisement screen, and a mobile communication terminal that matches the advertisement target information provided from an advertiser among the mobile communication terminals agreeing to view the advertisement, and retrieves the searched mobile communication terminal. And an advertisement server for transmitting the advertisement content.

In addition, the advertisement content is displayed as an advertisement screen including the contents of a specific advertisement in place of the idle screen every time the idle screen mode of the mobile communication terminal, and if there is a predetermined specific input is unlocked and set in the mobile communication terminal Characterized in that replaced with a wallpaper.

The advertisement server may search for a mobile communication terminal of a user that matches the advertisement target information with reference to the user information.

The advertisement target information may be condition information including at least one of an age, a gender, and a region of a user of a mobile communication terminal to which the advertiser wants to transmit the advertisement content.

In addition, the present invention provides a mobile communication terminal, a memory unit for storing the advertising content and the advertising application for executing the same;

Downloading the advertisement content and the advertisement application through the communication network and storing it in the memory unit, executing the advertisement content in the standby screen mode, and receives a predetermined specific input associated with the advertisement on the advertisement screen according to the execution of the advertisement content And a control unit for releasing the lock on the advertisement screen and a display unit for replacing the idle screen with an advertisement screen of the advertisement content executed under the control of the controller in the idle screen mode.

The advertisement application may be configured to receive user information of the mobile communication terminal and transmit the received user information to the advertisement server on the communication network when installed in the mobile communication terminal.

The controller may collect execution information and skip information of the advertisement content on the idle screen and transmit the collected information to the advertisement server at predetermined times.

The controller may be further configured to replace the advertisement screen with a background screen set or defaulted by the user when there is a specific input preset to unlock the advertisement screen of the advertisement content.

The controller may determine that the advertisement content is executed when there is a specific input preset to unlock the advertisement screen of the advertisement content.

The specific input may be a preset touch pattern on the advertisement screen.

In addition, the user information, characterized in that it comprises any one or more of the user's age, gender or region.

The present invention also provides an advertisement method using a mobile communication terminal in an advertisement system including an advertisement server and a mobile communication terminal.

Storing advertisement target information provided from an advertiser in the advertisement server, receiving and storing user information from a mobile communication terminal agreeing to view an advertisement through a communication network, and among the mobile communication terminals with reference to the user information. Searching for a mobile communication terminal corresponding to the advertisement target information, transmitting the advertising content executed on the standby screen of the mobile communication terminal to the searched mobile communication terminal, and downloading the advertising content from the mobile communication terminal. And executing the idle screen and unlocking the advertisement screen when a predetermined specific input associated with an advertisement on the advertisement screen is received according to the execution of the advertisement content.

In addition, the present invention provides an advertisement method using a mobile communication terminal, the method comprising the steps of downloading the advertising content and the advertising application for executing the same through a communication network, and running the advertising content in the idle screen mode of the mobile communication terminal on the idle screen; And displaying a predetermined input associated with an advertisement on an advertisement screen of the advertisement content, and unlocking the advertisement screen.

The present invention provides an advertisement content for a mobile communication terminal in which an advertisement viewing is set in an advertisement using a standby screen of a mobile communication terminal, and displays the advertisement content whenever a mode is changed from the mobile communication terminal to a standby screen. By enabling the advertisement using the user has the advantage that the user who agreed to view the advertisement can easily watch the advertisement on the mobile communication terminal without additional manipulation.

In addition, by configuring the advertisement content to be associated with the unlocking action, when the user unlocks the advertisement screen according to the execution of the advertisement content, the user is induced to perform a specific touch or key input related to the advertisement to increase the concentration of the advertisement and increase the concentration of the advertisement. There is an advantage that can maximize the effect.

In addition, the user's interest is also relatively low in the mobile communication terminal, it is possible to minimize the user's resistance to the advertisement by enabling the advertisement using the standby screen which is mostly used as the screen for unlocking.

1 is a configuration diagram of an advertisement system using a standby screen of a mobile communication terminal according to an embodiment of the present invention;

2 is an exemplary view using an idle screen of a mobile communication terminal according to an embodiment of the present invention;

3 is a detailed block diagram of a mobile communication terminal capable of advertising using an idle screen according to an embodiment of the present invention;

4 is a flowchart illustrating an advertisement performance signal processing using an idle screen of a mobile communication terminal according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail the operating principle of the present invention. In the following description of the present invention, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, and may be changed according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the specification.

1 illustrates a network configuration of an advertisement system using a standby screen of a mobile communication terminal such as a smart phone according to an embodiment of the present invention. The advertiser 100, the advertisement server 102, and the mobile communication terminal ( 104) and the like.

Hereinafter, with reference to Figure 1 will be described in detail the operation in each component of the advertising system of the present invention.

First, the advertiser 100 registers advertisement contents to be transmitted to the mobile communication terminal 104 such as a smartphone through the advertisement server 102, and the advertisement server 102 registers the advertisement contents in the mobile communication terminal. The advertisement cost according to the transmission to the 104 may be paid to the advertisement server 102, and the terminal user may be compensated for watching the advertisement. In this case, the reward for viewing the advertisement may be provided in the form of free talk time, mileage or lottery ticket. In addition, the advertiser may provide user information about a target that he / she wants to advertise, that is, advertisement target information, for example, a man in his twenties living in Seoul.

The advertisement server 102 stores the advertisement contents registered from the advertiser 100 and agrees to the advertisement service using the idle screen, and installs the corresponding advertisement application by the advertiser 100 to the mobile communication terminal 104. The registered advertising content is downloaded so that the advertising content can be executed in the mobile communication terminal 104. In this case, the advertisement server 102 refers to the user target information requested by the advertiser 100 by referring to user information such as age, gender, region, interests, etc. provided from the mobile communication terminal 104 in which the advertisement application is installed. After the number of the mobile communication terminal 104 is retrieved, the corresponding advertisement content is provided to the searched mobile communication terminal 104 so that the corresponding advertisement content can be transmitted to the target user requested by the advertiser.

The mobile communication terminal 104 is a terminal device equipped with a computing function capable of executing advertisement content such as a video, and may be, for example, a smartphone. When the user of the mobile communication terminal 104 agrees to the advertisement service using the standby screen of the mobile communication terminal 104, the corresponding advertisement application 106 is downloaded and installed from an application store or the like on the communication network. In this case, the advertisement application 106 requests user information necessary for the target advertisement, and in response to the input of the user information, the advertisement application 106 provides the input user information to the advertisement server 102 to provide an advertisement ( 100 may be utilized when searching for the target user requested by the method 100).

As such, in the mobile communication terminal 104 in which the advertisement application 106 is installed, the advertisement content registered by the advertiser 100 may be executed on the idle screen, and the user of the mobile communication terminal 104 may display the advertisement content on the idle screen. By viewing the advertisement service using the standby screen can be performed.

FIG. 2 illustrates an example screen of an advertisement content execution using an idle screen according to an embodiment of the present invention. Hereinafter, the concept of an advertisement service using an idle screen will be described in detail with reference to FIG. 2.

2 (a) is a diagram illustrating an example of a standby screen of a general smart phone, which is composed of a first screen 200 set by a user or set as a default, and a second screen 202 for unlocking. have.

Such a standby screen is a screen in which the user does not pay much attention to the background screen that appears after the release of the standby screen, and the present invention is to expose the advertisement using this portion as described above.

In this case, in an advertisement service using a standby screen such as a smartphone, not only simply exposing pre-produced advertisement contents on the standby screen but also connecting a user's touch input operation for unlocking may be connected with the advertisement.

2 (b) and 2 (c) illustrate an advertisement screen executed on an idle screen, and as shown in FIG. 2 (b), a shoe which is a product to be advertised is displayed on the first screen 206 on an idle screen. The logo of the product was displayed on the second screen 204 corresponding to the screen for unlocking. In this case, as the unlocking operation of the user connected to the advertisement, for example, the user may set a touch input in the shape of a logo displayed on the second screen 204. In addition, a skip button 210 for skipping an advertisement may be configured on the first screen 206, and the skip button 210 may perform unlocking of the idle screen without viewing the advertisement. A function may be provided, and whether or not the skip button 210 is input may be transmitted to the advertisement server 102 along with advertisement viewing information and used to calculate an advertisement effect.

2 (c) is another example of an advertisement screen executed on the standby screen, the first screen 214 on the standby screen to display a cake that is a product to be advertised, the second screen corresponding to the screen for unlocking At 212, the fork 216 and the like associated with the cake are displayed. In this case, as a unlocking operation of the user connected to the advertisement, for example, the fork 216 displayed on the second screen 212 may be set to a user's touch input such that the fork 216 is inserted into the cake displayed on the first screen 214. In addition, the unlocking operation is expected to maximize the advertising effect as well as the fun of the unlocking operation.

3 illustrates a detailed block configuration of a mobile communication terminal 104 including a smartphone to which an embodiment of the present invention is applied.

Hereinafter, an operation in each block of the mobile communication terminal for performing the advertisement service of the present invention will be described in detail with reference to FIG. 3.

First, the key input unit 300 is implemented as a keypad or a touch screen, and generates key data according to a user's input on the keypad or touch screen and outputs the key data to the controller 306.

The display unit 304 displays various types of information of the mobile communication terminal 104 under the control of the controller 306, and receives and displays key data generated by the key input unit 300 and various information signals of the controller 306. . In addition, the display unit 304 receives the advertisement content provided from the advertisement server 102 when the advertisement application downloaded for the advertisement service using the standby screen according to the present invention is driven and displays the advertisement screen such as a video or a still image. Let's do it.

The control unit 306 controls the overall operation of the mobile communication terminal 104, and downloads and installs the advertising application for the advertising service using the standby screen according to an embodiment of the present invention, the advertisement server according to the driving of the advertising application ( The advertisement content is provided by displaying the advertisement content provided from 102 until the lock on the standby screen of the mobile communication terminal 104 is performed.

In this case, the control unit 306 may receive and display the advertisement content driven on the standby screen in real time from the advertisement server 102, or after downloading in advance from the advertisement server 102, the memory unit 302 It may be stored and read from the memory unit 302 for display every time the standby screen is displayed.

In addition, the advertisement application installed in the mobile communication terminal 104 allows the user to install user information such as age, gender, region, interest, etc. when installed in the mobile communication terminal 104 for the target advertisement by the request of the advertiser 100. In response to the user information being input, the user information may be provided to the advertisement server 102 so that the advertisement server 102 may be used to search for the target user requested by the advertiser.

The RF unit 308 refers to a comprehensive component of a high frequency processor, an intermediate frequency processor, and a baseband processor. The RF unit 308 primarily processes voice and various multimedia data from a communication network received through an antenna ANT at a wireless communication band frequency. In addition, the intermediate frequency processing for lowering the frequency back to the low frequency band, and processes it again to the signal of the frequency band that can be processed by the controller 306.

The audio unit 310 modulates a voice signal input through the microphone MIC into a wireless signal under the control of the control unit 306, and demodulates the received wireless signal and transmits it to the speaker SPK as a voice signal.

4 illustrates a signal processing flow of advertisement execution using a standby screen of a mobile communication terminal according to an embodiment of the present invention. Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 4.

First, the advertiser 100 registers the advertisement content to be transmitted to the mobile communication terminal 104 such as a smartphone through the advertisement server 102, and transmits the advertisement target information that the advertiser intends to advertise (S400). In this case, the advertisement target information may be set, for example, as a man in his twenties living in Seoul.

Then, the advertisement server 102 stores the advertisement content registered from the advertiser 100 in the advertisement content DB 110 in the data storage unit (S402), and stores the advertisement target information in the advertisement target information DB 112 (S404). ).

On the other hand, when the user of the mobile communication terminal 104 agrees to the advertisement service using the standby screen of the mobile communication terminal 104, the corresponding advertisement application 106 is downloaded and installed from the advertisement server 102 or the application store, etc. ( S406).

As such, when the advertisement application 106 is installed, the advertisement application 106 requests user information necessary for the target advertisement, and in response to the user information being input (S408), the advertisement user 106 receives the input user information. In operation S410, the advertisement server 102 may be used to search for a target user requested by the advertiser 100.

As such, when the user information according to the advertisement service agreement is received from the mobile communication terminal 104, the advertisement server 102 stores the received user information in the user information DB 114 in the data storage unit (S412).

Subsequently, the advertisement server 102 refers to the advertisement target information requested by the advertiser 100 by referring to user information such as age, gender, region, interest, etc. provided from the mobile communication terminal 104 on which the advertisement application 106 is installed. After retrieving the number of the mobile communication terminal 104 of the corresponding user (S414), the corresponding advertisement content is provided to the target user requested by the advertiser 100 by providing the corresponding advertisement content to the retrieved mobile communication terminal 104 (S416). Allow content to be delivered.

Then, the mobile communication terminal 104 receives the advertising content from the advertising server 102 and stores it in the memory unit 302 (S418), and checks whether or not enter the standby screen mode on the mobile communication terminal 104 In operation S420, the corresponding advertisement screen of the advertisement content received from the advertisement server 102 is displayed instead of the standby screen every time the idle screen mode is displayed on the mobile communication terminal 104 (S422) so that the advertisement may be exposed.

At this time, the advertisement screen of the advertisement content displayed on the standby screen as described above may be an advertisement image produced by the advertiser for advertising a specific product, as shown in (b) or (c) of FIG. As described above, the content may be implemented to be connected to an advertisement not only by being displayed on a standby screen but also by inducing a user's specific touch input operation for unlocking.

That is, as shown in (b) or (c) of FIG. 2, the touch input should be made along the logo 208 of the specific product displayed on the standby screen, or the fork 216 may be inserted into the cake through touch. It can be unlocked in a way that can be connected to the advertisement to maximize the effect of the advertisement.

Therefore, the user sees the advertisement content displayed on the idle screen on the mobile communication terminal 104 and performs the unlock by inputting by touch or the like as required by the advertisement content (S424). Such a unlocking operation is performed by the advertisement content. Can be recognized as viewed.

Then, the mobile communication terminal 104 transmits data on whether to view the advertisement content on the idle screen to the advertisement server 102 in real time or collects for a predetermined period of time and transmits the data to the advertisement server 102 as a result of advertisement execution. (S426).

Then, the advertisement server 102 stores the advertisement execution result for each mobile communication terminal in the advertisement execution result DB 116 in the data storage unit (S428), and provides the advertiser 100 with information about the advertisement execution result to the advertiser 100. ) Can check the results of the ad execution.

As described above, in the present invention, in the advertisement using the idle screen of the mobile communication terminal, the advertisement content is provided to the mobile communication terminal in which the advertisement viewing is set, and the advertisement content is changed whenever the mode is changed to the idle screen in the mobile communication terminal. By allowing the display to display the advertisement using the standby screen, a user who has agreed to view the advertisement can easily watch the advertisement without additional manipulation in the mobile communication terminal. In addition, by configuring the unlocking operation of the advertisement screen according to the execution of the advertisement content to be linked with the advertisement, inducing the interest and concentration of the advertisement by inducing the user to perform a specific touch or key input related to the advertisement when unlocking the advertisement screen. To maximize advertising effectiveness.

Meanwhile, in the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the invention should be determined by the claims rather than by the described embodiments.

Claims

As an advertising system,

The user information for viewing advertisements is transmitted through a communication network, the advertisement contents are downloaded and executed on the standby screen, and when a predetermined specific input associated with an advertisement on the advertisement screen is received according to the execution of the advertisement contents, A mobile communication terminal performing unlocking;

An advertisement server searching for a mobile communication terminal corresponding to the advertisement target information provided from an advertiser among the mobile communication terminals agreeing to view an advertisement and transmitting the advertisement content to the searched mobile communication terminal.

Advertising system using a standby screen including a.
The method of claim 1,

The advertising content,

Whenever the idle screen mode of the mobile communication terminal is displayed as an advertisement screen including the contents of a specific advertisement in place of the idle screen, if there is a predetermined specific input is unlocked and replaced with a background screen set in the mobile communication terminal Advertising system using the standby screen.
The method of claim 1,

The ad server,

The advertisement system using the idle screen, characterized in that for searching for the mobile communication terminal of the user corresponding to the advertisement target information with reference to the user information.
The method of claim 1,

The ad target information,

Advertisement system using the idle screen, characterized in that the advertiser is condition information including any one or more of the age, gender or region for the user of the mobile communication terminal to transmit the advertising content.
As a mobile communication terminal,

A memory unit for storing the advertisement content and the advertisement application for executing the same;

Downloading the advertisement content and the advertisement application through the communication network and storing it in the memory unit, executing the advertisement content in the standby screen mode, and receives a predetermined specific input associated with the advertisement on the advertisement screen according to the execution of the advertisement content A control unit for releasing the lock on the advertisement screen;

A display unit which replaces the idle screen with an advertisement screen of the advertisement content that is executed under the control of the controller in the idle screen mode;

Mobile communication terminal capable of advertising using a standby screen including a.
The method of claim 5,

The advertising application,

When installed in the mobile communication terminal is a mobile communication terminal capable of advertising using the idle screen, characterized in that for receiving the user information of the mobile communication terminal and transmits to the advertising server on the communication network.
The method of claim 5,

The control unit,

The mobile communication terminal capable of advertising using the idle screen, characterized in that the execution information and skip information of the advertisement content on the idle screen is collected and transmitted to the advertisement server every predetermined time.
The method of claim 5,

The control unit,

When there is a specific input preset to unlock the advertisement screen of the advertisement content, the display unit replaces the advertisement screen with a background screen set or defaulted by a user. .
The method of claim 8,

The control unit,

And a predetermined input preset to unlock an advertisement screen of the advertisement content, determining that the advertisement content has been executed.
The method of claim 9,

The specific input is,

A mobile communication terminal capable of advertising using a standby screen, characterized in that the touch pattern is set on the advertisement screen.
The method of claim 6,

The user information,

A mobile communication terminal capable of advertising using a standby screen, characterized in that it comprises at least one of a user's age, gender or region.
An advertisement method using a mobile communication terminal in an advertisement system including an advertisement server and a mobile communication terminal,

Storing ad target information provided from an advertiser in the ad server;

Receiving and storing user information through a communication network from a mobile communication terminal agreeing to watch an advertisement;

Searching for a mobile communication terminal corresponding to the advertisement target information among the mobile communication terminals with reference to the user information;

Transmitting the advertisement content executed in the idle screen of the mobile communication terminal to the searched mobile communication terminal;

Downloading the advertisement content from the mobile communication terminal and executing the advertisement content on a standby screen;

Unlocking the advertisement screen when a predetermined specific input associated with an advertisement on the advertisement screen is received according to execution of the advertisement content;

Advertising method using a standby screen comprising a.
The method of claim 12,

The ad target information,

The advertisement method using the idle screen, characterized in that the advertiser information including any one or more of the age, gender or region for the user of the mobile communication terminal to transmit the advertising content.
As an advertising method using a mobile terminal,

Downloading the advertising content and the advertising application for executing the same through a communication network;

Executing the advertisement contents in the idle screen mode of the mobile communication terminal and displaying the advertisement contents on the idle screen;

Unlocking the advertisement screen when there is a predetermined specific input associated with an advertisement on the advertisement screen of the advertisement content;

Advertising method using a standby screen comprising a.
The method of claim 14,

The advertising content,

Whenever the idle screen mode of the mobile communication terminal is displayed as an advertisement screen including the contents of a specific advertisement in place of the idle screen, if there is a predetermined specific input is unlocked and replaced with a background screen set in the mobile communication terminal Advertising method using the standby screen.