KR20160033069A - Method for providing advertisement contents, and mobile terminal and server apparatus using same - Google Patents

Abstract

The present invention relates to a method of providing advertisement contents, and a portable terminal and a server device using the method. The method includes receiving advertisement contents from a user terminal, receiving advertisement contents from a lock screen, The method of claim 1, further comprising the steps of: displaying contents; detecting whether the user terminal is transitioning from an unlock mode to a landing page mode in response to a user's touch or drag operation in the lock screen on state; The method comprising the steps of the user terminal displaying the unlock mode or the landing page mode, and the user terminal determining to generate the earning request information to earn the corresponding price in the unlock mode or the landing page mode have.

Description

TECHNICAL FIELD The present invention relates to a method for providing advertisement contents, a portable terminal using the advertisement contents,

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to a method of providing advertisement contents, a portable terminal and a server device using the same, and more particularly, to a method of providing advertisement contents through a user terminal and accumulating a fee for the advertisement contents.

In recent years, the use of smart terminals such as smart phones, tablets, and smart TVs has been actively used, and in particular, the use of smart terminals capable of being operated by touching a part of smart terminals has been increasing rapidly.

On the other hand, advertisement content providers are attempting to provide advertisement contents through smart terminals of consumers in order to effectively provide advertisement contents to more consumers. However, since the advertisement contents provider is obliged to provide the advertisement contents to be provided through, for example, a banner of an application executed in the smart terminal or through a mobile web browser, the user who controls the smart terminal actively There is a problem that the provision of advertisement contents is restricted unless a mobile web browser or application is executed.

Therefore, a technique for providing advertisement contents more efficiently is needed.

An embodiment of the present invention is directed to an advertisement content providing method and an advertisement content providing system.

Another object of the present invention is to provide an advertisement content providing method and an advertisement content providing system that can utilize the functions and resources possessed by the smart terminal itself.

An embodiment of the present invention is to provide an advertisement content providing method and an advertisement content providing system that can utilize a time required for application loading.

Another object of the present invention is to provide an advertisement content providing method and an advertisement content providing system capable of effectively delivering advertisement contents, particularly advertisement advertisement contents, to a user.

According to a first aspect of the present invention, there is provided a method of providing advertisement contents to a user terminal, the method comprising: receiving advertisement contents; Displaying the received advertisement content in a lock screen on state; Detecting whether the user terminal transitions from the lock screen on state to an unlock mode or a landing page mode according to a user's touch or drag operation; Displaying the unlock mode or the landing page mode on the basis of the detection result; And determining, by the user terminal, to generate the acquisition request information for accumulating a price corresponding to the unlock mode or the landing page mode.

A portable terminal according to a second aspect of the present invention includes: a terminal content storage unit configured to receive and store advertisement contents; A display configured to display the advertisement content in a lock screen on state; A sensing unit configured to sense transition from the lock screen on state to an unlock mode or a landing page mode; And a terminal compensation management unit configured to generate accumulation request information for accumulating a price corresponding to the unlock mode or the landing page mode, wherein the display unit can display the unlock mode or the landing page mode.

The compensation server according to the third aspect of the present invention communicates with the user terminal to receive the accumulation request information for accumulating the fee corresponding to the movement from the lock screen on state to the unlock mode or the landing page mode A server communication unit configured; And a server compensation management unit configured to accumulate the consideration in the user account corresponding to the user terminal based on the accumulation request information.

According to a fourth aspect of the present invention, there is provided a recording medium on which a program for causing the portable terminal to execute the advertisement content providing method is recorded.

According to a fifth aspect of the present invention, there is provided a server for transmitting a program for causing the portable terminal to execute the advertisement content providing method.

According to one of the above-mentioned objects of the present invention, an embodiment of the present invention can provide an advertisement content providing method and an advertisement content providing system.

In addition, according to any one of the tasks of the invention, it is possible to provide an advertisement content providing method and an advertisement content providing system that can utilize the functions and resources possessed by the smart terminal itself.

In addition, according to any one of the tasks of the present invention, it is possible to provide an advertisement content providing method and an advertisement content providing system that can utilize time required for application loading.

Further, according to any one of the tasks of the present invention, an advertisement content providing method and an advertisement content providing system capable of effectively delivering advertisement contents, particularly advertisement advertisement contents, to a user can be presented.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 and 2 are block diagrams of an advertisement content providing system according to an embodiment of the present invention.
3 and 4 are block diagrams illustrating a user terminal and a compensation server, respectively, in accordance with an embodiment of the present invention.
5 and 6 are flowcharts for explaining a method of providing advertisement contents according to an embodiment of the present invention.
7 to 17 are diagrams for explaining a method of providing advertisement contents according to an embodiment of the present invention.
18 to 20 are diagrams showing an embodiment of a method for accumulating advertisement charge when a web page is loaded.
21 is a flowchart showing an embodiment of an application installation method.
FIG. 22 is a flowchart showing an embodiment of a method for accumulating an application.
23 is a flow chart illustrating an embodiment of an application deletion method.
25 is a diagram for explaining an embodiment of an application-installed advertisement method.
26 is a diagram for explaining an embodiment of an application execution advertisement method.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Before describing this, we first define the meaning of the terms used below.

The 'locked screen on' state of the user terminal may indicate a state in which the user terminal can display predetermined information through the display unit, but the user interface is restricted before the preset lock screen cancellation pattern is input from the user.

1 and 2 are block diagrams for explaining an advertisement content providing system according to an embodiment of the present invention.

The advertisement content providing system 100 may include a user terminal 10, a compensation server 20 and an advertisement content server 30 for providing advertisement contents to a user.

Here, the user terminal 10, the compensation server 20 and the advertisement content server 30 can communicate with each other via the network N as shown in Figs. 1 and 2. 1, the advertisement content server 30 may communicate with the user terminal 10 through the compensation server 20, and although not shown in the present specification, (30) or may include the advertisement content server (30). Also, as shown in FIG. 2, the advertisement content server 30 can communicate with the user terminal 10 without going through the compensation server 20.

Here, the network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) a mobile radio communication network or a satellite communication network.

In addition, the advertisement content providing system 100 may include a third party server (not shown), and the third party server may communicate with the advertisement content server 30 or the compensation server 20, For example, a social networking service can be provided.

The advertisement content providing system 100 may include an application server (not shown) communicating with the user terminal 10. The application server may store a predetermined application that can be installed in the user terminal 10, (Or data) necessary when an application installed in the user terminal 10 is stored, so that the application server can store the information (or data) when the application installed in the user terminal 10 is executed To the user terminal (10).

Meanwhile, the advertisement content server 30 may provide advertisement contents. For example, the advertisement content server 30 may be implemented as a server capable of providing advertisement contents of one advertiser, or a server capable of providing advertisement contents of a plurality of advertisers.

In this case, the advertisement content means all pieces of advertisement information that can be provided to the user through the user terminal 10. For example, the advertisement content includes at least one of video (still image (i.e., image), moving image, text, Lt; / RTI > The advertisement content may also include information about a program that can be installed in association with the advertisement. The advertisement content may also include information regarding the price at which the user terminal 10 corresponds to the unlock mode or the landing page mode. The advertisement content may also include time information to be displayed. The advertisement contents may be implemented as one or more images, each of the plurality of images may be implemented as a layer, and a plurality of layers may be overlapped and displayed to the user.

The advertisement content server 30 may provide advertisement contents to the user terminal 10. [ At this time, the advertisement content server 30 can directly provide the advertisement content to the user terminal 10 or provide the advertisement content to the compensation server 20 and allow the compensation server 20 to transmit the advertisement content to the user terminal 10).

Then, the advertisement content server 30 displays advertisement contents on the basis of the user information corresponding to the user terminal to which the advertisement contents are to be provided (for example, the user's sex, age, residence area, And provide the determined advertisement contents to the user terminal.

The user terminal 10 is a device capable of interacting with a user. The user terminal 10 can be connected to a remote server through a network N, a computer, a portable terminal, or a television Can be implemented. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Handheld based wireless communication devices such as W-CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) terminals, can do. In addition, the television may include an Internet Protocol Television (IPTV), an Internet television (TV), a terrestrial TV, a cable TV, and the like.

Meanwhile, the compensation server 20 may store the client program as a server including the user account of the user corresponding to the user terminal 10 or the user terminal 10, Can operate.

The user terminal 10 and the compensation server 20 will be described in detail with reference to Figs. 3 and 4. Fig.

FIG. 3 is a block diagram illustrating a user terminal 10 in accordance with an embodiment of the present invention. FIG. 4 is a block diagram illustrating a compensation server 20 according to an embodiment of the present invention.

3, the user terminal 10 includes a terminal content storage unit 210, a display unit 220, a sensing unit 230, a terminal compensation management unit 240, a terminal communication unit 250, (260), a terminal installation management unit (270), and a loading interface management unit (280).

The terminal content storage unit 210 stores the advertisement content received from the compensation server 20 or the advertisement content server 30.

Also, the terminal content storage unit 210 may delete the stored advertisement contents after a predetermined time.

On the other hand, the display unit 220 may provide an interface through which the user terminal 10 can perform an interaction with the user.

The display unit 220 may display the advertisement contents so that the user can view the advertisement contents. Accordingly, the display unit 220 can display advertisement contents in a lock screen on state of the user terminal 10, and can also display an unlock mode or a landing page mode.

In addition, the display unit 220 may display advertisement contents while loading a predetermined application. The loading may be in communication with the application server for the execution of the given application or may occur as the user terminal 10 acquires resources and information for the execution of the given application.

The detection unit 230 detects whether the user terminal 10 in the lock screen on state has transitioned to the unlock mode or the landing page mode.

The sensing unit 230 may sense that the user terminal 10 in the lock screen on state has transitioned to the unlock mode or the landing page mode, for example, when the GUI button for detecting the transition is moved.

For example, if the GUI button for detecting whether or not the transition is made moves in the direction in which the first button and the second button are located, the user terminal 10 in the lock screen on state is in the unlock mode or the landing mode Mode can be detected.

Meanwhile, the terminal compensation management unit 240 may generate the accumulation request information for accumulating a price corresponding to the unlock mode or the landing page mode. The terminal compensation management unit 240 can provide the charging request information to the compensation server 20 and the compensation server 20 receiving the charging request information can accumulate the charge in the user account corresponding to the user terminal have. Herein, the 'accumulation request information' includes a request to accumulate a fee in the user account of the compensation server 20. Accordingly, if the terminal compensation management unit 240 provides the accumulation request information to the compensation server 20, The corresponding charge can be credited to the user account.

The terminal compensation management unit 240 can determine the generation of the acquisition request information based on the installation history of the application received from the terminal installation management unit 270. [

In addition, the terminal compensation management unit 240 may determine generation of the acquisition request information based on the web page loading rate received from the loading interface management unit 280. [ For example, the terminal compensation management unit 240 may generate the accumulation request information only when the loading rate is equal to or greater than a predetermined threshold value.

Meanwhile, the terminal communication unit 250 confirms whether or not the user terminal can communicate with the outside. For example, the terminal communication unit 250 can check whether the user terminal 10 has opened a communication port for external communication. The terminal communication unit 250 can establish a communication session for communication with the outside of the user terminal.

Also, the terminal communication unit 250 may be configured to enable communication among the internal components.

On the other hand, the memory check unit 260 checks the presence or absence of the memory of the user terminal.

On the other hand, when the sensing unit 230 detects the transition to the landing page mode, the terminal installation management unit 270 provides an installation page for installing the application.

Also, the terminal installation management unit 270 can confirm the installation history of the application to be installed through the installation page.

In addition, the terminal installation management unit 270 may include current time information, which is time information for displaying an installation page for installing an application, and installation time information, which is time information when the application is installed. Therefore, the terminal installation management unit 270 can check whether the user terminal has installed the application within the valid period, for example, from the current time information.

The terminal installation management unit 270 may provide an expiration notification page that indicates a period during which the installation of the application becomes effective in order to earn a fee for installation of the application.

Also, the terminal installation management unit 270 provides an application installed in the user terminal 10 through the installation page or a list of applications installed for a predetermined period of time or longer among the applications that have been installed in the user terminal 10 to generate the acquisition request information A bonus page can be provided, and upon reception of the input through the bonus page, the user of the user terminal can receive a bonus charge.

The terminal installation management unit 270 may include installation time information that is information on the time when the application is installed, maintenance period information that is time information in which a predetermined time is added to the installation time information, and deletion time information in which the application is deleted And the difference between the deletion time and the installation time is compared with the maintenance period so that the user of the user terminal can receive the bonus consideration.

On the other hand, if the sensing unit 230 detects the transition to the landing page mode, the loading interface managing unit 280 provides a loading interface indicating the loading rate to the web page. In this case, the loading interface may be implemented as a separate page, and the loading interface may be implemented in a form that can be intuitively displayed as a loading rate and displayed in a lock screen on state of the user terminal, It can be implemented and provided in such a manner that the state of the screen displayed in the lock screen on state is changed.

In addition, the loading interface management unit 280 may provide a loading interface if the payment can be earned by judging whether or not the payment based on the display of the web page can be earned.

The loading interface management unit 280 may provide information on the loading rate to the web page to the terminal compensation management unit 240 to determine whether to generate the charging request information.

4, the compensation server 20 includes a server content storage unit 211, an identification unit 221, a server communication unit 231, a server compensation management unit 241, and a server installation management unit 251 .

The server content storage unit 211 stores the advertisement content received from the advertisement content server 30.

The identification unit 221 identifies each of the one or more user terminals in communication with the compensation server 20 or the user to access through the user terminal. Accordingly, the identification unit 221 can identify the user account of the user terminal (or the user) that has transmitted the acquisition request information when receiving the acquisition request information and accumulate the fee corresponding to the acquisition request information in the user account have.

On the other hand, the server communication unit 231 performs communication necessary for the operation of the compensation server 20. The server communication unit 231 can communicate with each component of the compensation server or can communicate with the external configuration of the compensation server.

The server communication unit 231 may receive from the user terminal accumulation request information for accumulating a price corresponding to the unlock mode or the landing page mode in the lock screen on state of the user terminal.

The server compensation management unit 241 accumulates the consideration in the user account corresponding to the user terminal based on the accumulation request information. At this time, the consideration has the value of exchanging goods or services, and such consideration can be realized as virtual money such as cyber money, or money in kind. Accordingly, the server compensation management unit 241 can use the compensation information to purchase goods (including goods and services) sold through the compensation server 20 or an affiliate server (not shown), and can transfer or receive .

If the payout corresponding to the earning request information is already consumed, for example, the server compensation management unit 241 determines whether the amount of money set by the advertiser has been exhausted, May not be earned.

The server installation management unit 251 confirms the installation history of the application to be installed in the user terminal 10. [

In addition, the server installation management unit 251 can provide a bonus page to the user terminal, which is installed in the user terminal and provides a list of applications having a period of installation equal to or greater than a predetermined period, and upon receipt of an input for the bonus page, It can be credited to a user account.

The server installation management unit 251 includes installation time information, which is time information of installing the application in the user terminal, maintenance period information, which is time information in which a predetermined time is added to the installation time information, And may compare the difference between the deletion time and the installation time with the maintenance period so that the user of the user terminal can receive the bonus consideration.

The method for providing advertisement contents according to the embodiment shown in FIGs. 5 and 6 is performed in a time-series manner in the advertisement content providing system 100 shown in FIGS. 1 and 2, And processed in a time-series manner in the user terminal 10 and the compensation server 20. [ Therefore, the contents described in connection with FIGS. 1 to 4 may be applied to the method of providing advertisement contents according to the embodiment shown in FIG. 5 and FIG. 6 even if omitted from the following description.

The user terminal 10 may receive and store advertisement content from a compensation server (or an advertisement content server).

When the user terminal 10 is in the lock screen on state, it can confirm whether or not communication with the outside of the user terminal is possible (S311), and the user terminal can confirm the presence or absence of memory of the user terminal (S312). The user terminal can check whether or not communication with the outside is possible and whether or not there is memory, and can confirm whether advertisement contents can be smoothly provided through the user terminal. In the method for providing advertisement contents according to the embodiment of the present invention, the execution order of the above-described steps S311 and S312 may be changed.

On the other hand, if the GUI button for detecting transition from the lock screen on state to the unlock mode or the landing page mode is moved to the one button or the second button (S313) (S325), the unlock mode or the landing page mode is displayed (S236), and it is determined not to generate the accumulation request information so as not to accumulate the charge on the user account .

That is, if the GUI button for detecting whether or not the transition to the unlock mode or the landing page mode has been moved to the one button or the second button is performed when the lock screen is turned on at a time point within a predetermined time from the present time of the lock screen on If the advertisement content displayed at the present time when the lock screen is turned on is the same as the advertisement content displayed when the lock screen is turned on at the past time and the GUI button is moved to the one button or the second button, The display information of the first button or the second button may be changed to display that no consideration is provided. The 'display information' of each of the first button and the second button may include at least one of information for displaying the color of the button and information indicating the price corresponding to the GUI button in the direction in which the button is located.

On the other hand, the user terminal can display one or more additional buttons in addition to the GUI button, the first button and the second button in the lock screen on state, and the GUI button moves in the direction in which the first button, the second button or the additional button is located . Also, if the GUI button has moved in the direction in which the lock screen is turned on and one of the first button, the second button, or one or more additional buttons is located at a time point within a predetermined time from the present time when the lock screen is turned on, The display information of the button located in the direction of movement of the GUI button may be changed and the display information of the remaining buttons may not be changed. Accordingly, when the GUI button is moved to the direction in which the button whose display information is not changed is moved at the current point of time when the lock screen is turned on, a price can be provided.

Meanwhile, the user terminal may detect transition from the lock screen on state to the unlock mode or the landing page mode (S314).

At this time, the user terminal may display a GUI button for detecting the transition or together with the advertisement contents. When the GUI button is moved, the mode transition to one of the unlock mode and the landing page mode can be determined based on the moving direction of the GUI button. For example, the user terminal may determine that the GUI button transitions to the unlock mode when the GUI button moves to the left, and transitions to the landing page mode when the GUI button moves to the right.

Also, the user terminal may display a GUI button, a first button, and a second button for detecting whether or not the advertisement contents are displayed together with the advertisement contents. If the display information of the first button or the second button is changed according to the movement of the GUI button, the mode transition to the unlock mode or the landing page mode can be determined. For example, if the first button and the second button are each displayed in a yellow color, if the display is changed such that the color of the first button is changed to black due to movement of the GUI button, the user terminal determines to transition to the unlock mode And may transition to the landing page mode if the display of the second button changes due to the movement of the GUI button.

As described above, the user terminal can detect transition from the lock screen on state to the unlock mode or the landing page mode, and display the unlock mode or the landing page mode according to the detection result.

That is, the user terminal can determine whether the lock screen transition is made from the lock screen on state to the landing page mode (S330). If the user terminal detects transition from the lock screen on state to the unlock mode, the user terminal can display a screen in the unlock mode (S340). In addition, the user terminal may generate the accumulation request information so that the price corresponding to the unlock mode can be accumulated in the user account (S315) and transmit the accumulation request information to the compensation server (S316).

In addition, the user terminal can determine whether or not the transition from the lock screen on state to the landing page mode is made (S330). In particular, when the user terminal detects transition from the lock screen on state to the web page display mode, (S350, S360).

The user terminal may display a loading interface indicating the loading rate to the web page. For example, the user terminal stores the web page by designating the URL to the web page through the webview component of the Java SWT It is possible to access the web server and display the web page load rate of the web page while fetching the web page. In addition, the user terminal can display the loading interface only when a price for moving to the web page is accumulated.

When the user terminal receives the input requested for the web page (for example, input of user information, input for membership, input for clicking a reaction button, or the like) when the user terminal displays the web page (S361) (S315), and transmits it to the compensation server (S316). In addition, the user terminal may display the loading interface and generate the credit request information to earn a price for the movement to the web page only if the loading rate is above a predetermined threshold. For example, the user terminal may not generate the acquisition request information if the loading rate displayed through the loading interface is below a predetermined threshold, but may generate the acquisition request information if the loading rate is greater than or equal to a predetermined threshold.

In addition, the user terminal can determine whether or not the transition from the lock screen on state to the landing page mode is made (S330). In particular, when the lock screen on state detects that the transition is made to a mode for displaying an install page for application installation A page can be displayed (S350, S351).

The application can be installed through the installation page of the user terminal. If the application is not installed, the user terminal can decide not to generate the charging request information so as not to accumulate the charge in the user account.

In addition, the user terminal can install the application. The user terminal or the compensation server can determine whether the difference from the installation time when the application is installed is out of a predetermined range based on the current time, which is the time information in which the install page is displayed , The user terminal may decide not to generate the credit request information so that the charging is not credited to the user account if the installation time is out of the predetermined period.

The user terminal can provide an expiration notification page indicating the period during which the installation of the application is valid based on the current time information so that the user can install the application and receive the payment within the valid period.

Meanwhile, the user terminal can install the application. Once the application is installed, the installation log can be stored on the user terminal or the compensation server.

Once the application is installed, the user terminal or the compensation server can confirm whether or not the installed application is installed. That is, the user terminal or the compensation server can confirm the installation history of the application (S353).

The user terminal extracts the accumulated installation information, determines that there is installed history when the installed application is included in the accumulated installation information, and determines whether the requested application is installed If it is not included, it can be determined that there is no installed history. In connection with this, the cumulative installation information may include application identification information (e.g., schema values of the application) that can identify each of the applications installed in the user terminal or included in the installed application list.

As another method for confirming the installation history of the application, the user terminal can transmit inquiry request information for confirming the application installation history to the compensation server. The compensation server stores log information installed or installed in the user terminal. When receiving the inquiry request information from the user terminal, the compensation server extracts the application identification information included in the inquiry request information and verifies the extracted application identification information with the log information, It is possible to confirm whether it is installed or installed in the user terminal. The compensation server can transmit the confirmation result to the user terminal, and the user terminal can confirm the installation history of the application according to the information received from the compensation server in response to the transmission.

As described above, the user terminal can confirm the installation history of the application. If there is no installation history, the user terminal can generate the reservation request information (S315) and transmit the reservation request information to the compensation server (S316).

In addition, the user terminal or the compensation server may display a bonus page that is installed in the user terminal and provides a list of applications having a period of installation equal to or greater than a predetermined period of time, and receives an award for the bonus page .

The generated request information can be transmitted to the compensation server, and the compensation server receiving the request information can accumulate the fee included in the request information in the user account. The user account at this time may be a user account corresponding to the user terminal, or may be a user account corresponding to the application installed in the user terminal.

On the other hand, the user terminal 10 can display advertisement contents during a loading time when executing a predetermined application installed in the user terminal. The predetermined application may be selected by the user or depending on the setting of the user terminal. For example, the user may select at least some of the one or more applications installed on the user terminal 10 to set the advertisement content to be displayed during loading for execution of the selected application.

Hereinafter, an embodiment in which an advertisement content providing method according to an embodiment of the present invention is implemented will be described.

7 to 17 are diagrams illustrating a content providing method according to an embodiment of the present invention, in which the user terminal 10 displays a screen when the lock screen is on, a screen when the lock screen is switched to the unlock mode or the landing page mode Fig.

In an embodiment of the present invention, the user terminal 10 may display the advertisement content 410 in the locked screen-on state as shown in FIG. 7, and may also display the GUI 420, the first button 430, The second button 440 can be displayed and the GUI 420 can be moved in the direction in which the first button 430 or the second button 440 is positioned.

Thus, for example, if the user moves the GUI 420 in the direction in which the first button 430 is positioned, the user terminal 10 transitions to the unlock mode to lock the user terminal A screen 450 in which the screen is released can be displayed. In this case, the display information of the first button 430, i.e., '12 won' as shown in FIG. 7, may be accumulated in the user.

On the other hand, after the above-described process, the lock screen may be turned off and then on again, and the advertisement content 410 may be displayed again after a predetermined time has elapsed from the time when the previous lock screen is turned on have.

That is, when there is a history in which the first button 430 has moved to the GUI 420, the display information of the first button 430 and the second button 440 is changed The first button 431 and the second button 441 may be displayed as shown in FIG. When the GUI button 420 of FIG. 9 is moved in the direction in which the second button 441 is located, a web page 460 that can be registered as shown in FIG. 10 may be displayed. And, since the price of the display of the web page 460 is 'free' (ie, 0) as shown in FIG. 9, there is no fee to be paid to the user .

On the other hand, when the advertisement content 510 is displayed in the locked screen on state, and the GUI 520, the first button 530, and the second button 540 are displayed as shown in FIG. 11, the GUI 520 Moves in the direction of the second button 540, the user terminal 10 may transition to the landing page mode and display a web page, as shown in FIG. 12, where the web page may display a user reaction Which may include a reaction button (e. G., A 'Like' button on Facebook or a score input button 550). Accordingly, when the reaction button is clicked, '30 won' may be accumulated to the user according to the display information of the second button 540 of FIG.

13, when the GUI 620, the first button 630 and the second button 640 are displayed in the lock screen on state, the GUI 620 is displayed on the second button 640 move to the landing page mode, the install page 650 is displayed as shown in FIG. 14, so that the application can be installed. At this time, if an application is installed in the user terminal through the install page 650, the compensation server can provide a price corresponding to the advertisement contents. However, if the application is already installed, or when the install page 650 is displayed, The compensation server may not provide a price when the application is installed after the elapse of the predetermined period of time or when the application is not installed.

7, FIG. 11, and FIG. 13, the user terminal can display the advertisement contents in the lock screen on state. In this case, 7, so that the uppermost layer among a plurality of images implemented as layers can be displayed as shown in Fig. 7, and the next layer can be displayed as shown in Fig. At this time, the layer switching can be performed by inputting a user's touch, click, or the like to the user terminal, or can be performed automatically.

In another embodiment of the present invention, as shown in FIG. 15, the user may click on the launcher 750 to launch a job in the application installed in the user terminal 10. [ Accordingly, the user terminal 10 may display the advertisement content 760, as shown in FIG. 16 during loading for execution of the application. The advertisement contents 760 displayed at this time may include a button 770 for moving to the landing page. Thus, for example, when a user clicks the button 770, a setup page for installation of a web page or other application may be displayed. Thereafter, when the loading of the specific application is terminated, the user terminal 10 may display the loading result of the application, i.e., the application execution page 780, as shown in FIG. At this time, the compensation server can accumulate the price corresponding to the advertisement contents in the user account corresponding to the user terminal.

18 to 20 illustrate an embodiment of a method for accumulating advertisement charge when a web page is loaded, and show a case in which a price is accumulated by connecting to a specific web page in response to a user's request in the connected advertisement will be.

Referring to FIG. 18, when a user requests movement to a web page capable of accumulating an advertisement fee, a loading bar for informing a user of loading the web page on the screen of the user terminal 10 may be displayed.

In addition, the loading rate of the web page may be displayed on the loading bar, and a price may be accumulated when the loading rate of the web page is greater than a predetermined reference value.

For example, the loading rate reference value for accumulating the value can be variably set to 100% or 80%. When the loading rate reference value is 80%, the loading bar as shown in FIG. 18 has a loading rate of 80% Lt; / RTI >

As shown in FIG. 19, even when the web page is loaded and the content of the web page is displayed on the screen of the user terminal 10, the loading rate of the loading bar may be gradually increased and displayed on the screen.

Referring to FIG. 20, when the loading of the web page is completed, the loading bar may disappear from the screen.

The web page loading method as described with reference to Figs. 18 to 20 is a method in which, for example, in the lock screen on state of the user terminal 10 shown in Fig. 7, when the user pushes the GUI 420 to the second button 441, In the direction in which it is located.

7, when the user moves the GUI 420 in the direction in which the second button 441 is located, the earliest guidance page is generated on the screen of the user terminal 10 Can be displayed.

The earnest guidance page may be applicable only when the landing page is an advertisement moving to a web page, and may not be applicable when the landing page is linked to an application market.

In addition, the earnest guidance page can be created only when the advertisement fee can be earned when moving to the web page, and when the web page is attempted to be earned, the Internet network (e.g., 3G, LTE, WI-FI, Can be generated.

The loading bar may be provided with a web page loading status (for example, a loading rate) if the web address (URL) is informed to the Android WebView component in the advertisement application according to the embodiment of the present invention .

Hereinafter, referring to Figs. 21 to 23, embodiments of a method of installing or deleting an application in connection with accumulation of advertisement fees will be described in more detail.

FIG. 21 is a flowchart illustrating an application installation method according to an embodiment of the present invention. Referring to FIG. 21, a method of installing a specific application in response to a user's request in an application installation type or an execution type advertisement.

Referring to FIG. 21, when installation of a specific application is requested according to a user's request, it is checked whether the corresponding application is already installed in the user terminal 10 (step S2101).

In step S2101, the user moves the GUI 620 in a direction in which the second button 640 is positioned in the lock screen on state of the user terminal 10 shown in FIG. 13, If a download is requested, it can be performed.

If the application is not installed in the user terminal 10, it is checked whether the application is installed (or executed) in a redundant manner (step S2102). On the other hand, if the application is already installed, a pop-up notification is performed to inform that the application requested by the user is already installed in the user terminal 10 (step S2103).

For example, the user terminal 10 can inquire the accumulation history related to the application using the API "ad_duplication" for the accumulation duplication check from the compensation server 20, and the accumulation history in the compensation server 20 The terminal ID or the user ID of the user terminal 10 may be used for inquiry.

That is, the compensation server 20 receives the terminal ID or the user ID and information for identifying the corresponding application from the user terminal 10, checks whether the corresponding terminal or the user has the accumulation history related to the application, (10).

If the user has a history of accumulation related to the application, the user can be judged as a user who can not be charged.

Thereafter, it is checked whether or not the user can earn a payment due to the installation (or execution) of the application according to the result of the accumulation duplication check (step S2104).

If the user is not a credible user, a pop-up notification is performed to notify the user that the price related to the application has already been accumulated (step S2103).

If the user is a credible user, an advertisement related to the application is inserted into an install table (step S2105).

The installation table is for managing a list of advertisements related to an application to be installed in the user terminal 10, and by registering information on an application requested to be installed by a user in the installation table, Can be inserted and managed.

Thereafter, the user terminal 10 attempts to access the application market where the application can be downloaded and moves to the application market (Step S2106).

On the other hand, even if the pop-up notification is performed in step S2103 as a user who is an application already installed or not accumulable, if the user requests forced movement to the application market (step S2108), the user terminal 10 ) Can move to the application market where the corresponding application can be downloaded (step S2106).

After moving to the application market, the user terminal 10 downloads and installs the application (step S2107).

FIG. 22 is a flowchart showing an embodiment of a method for accumulating an application when installing an application. As described with reference to FIG. 21, when an application is installed (or executed) in the user terminal 10 .

22, after the installation of the application is completed, the user terminal 10 searches the installation table for the package related to the application (step S2201), and determines whether there is an advertisement having the package in the installation table (Step S2202).

If an advertisement having the package exists in the installation table, it is checked whether or not the application is installed before the preset installation effective time (step S2203).

If the installation of the application is made within the valid period of time, the payment for the advertisement is accumulated (Step S2204). If the installation of the application is not completed within the valid period, the failure notification is notified to the user through the push notification ).

For example, the user terminal 10 can communicate with the compensation server 20 using the ad accumulation API "ad_cpi_saving " so that the payment for the installation of the application is accumulated in the user.

Then, in step S2206, it is determined whether the award has been properly processed (step S2206). If the award is normally processed, the advertisement related to the application is inserted into the install bonus table for future bonus accumulation (step S2207) .

In addition, after the advertisement has been normally accumulated (step S2208), the advertisement is deleted from the installation table (step S2209).

On the other hand, if the paying-up is not properly performed, the advertisement is notified in the install table after the unsuccessful payment is notified to the user through the push notification (step S2209).

FIG. 23 is a flowchart showing an embodiment of an application deletion method, and relates to a case where an application installed in the user terminal 10 is deleted as described with reference to FIGS. 21 and 22. FIG.

23, when the application installed in the user terminal 10 is deleted, the install bonus table is searched for in the package related to the application (step S2301), and an advertisement having the package in the install bonus table exists (Step S2302).

If the advertisement having the package exists in the install bonus table, it is checked whether or not the application is deleted before the preset bonus accumulation valid time (step S2303).

When the application is deleted before the bonus accumulation valid time, the bonus reserve is deleted (S2304), and the advertisement is deleted from the installation bonus table (S2305).

For example, the user terminal 10 transmits the terminal ID or the user ID and information about the application to the compensation server 20 using the bonus reserve deletion API "Bonus_remove_app", and stores the bonus The deposit may be deleted.

On the other hand, even if the application is deleted after the bonus accumulation valid time, the advertisement is deleted from the installation bonus table (step S2305).

In this case, since the bonus reserve is not deleted, the bonus reserve corresponding to the maintenance of the application for a predetermined period of time can be accumulated through the compensation server 20.

24 is a view for explaining an embodiment of an application-installed advertisement method.

When an application installation type advertisement is provided by the method described with reference to Figs. 1 to 23, an installation guide screen as shown in Fig. 24 can be displayed on the screen of the user terminal 10. [

For example, when an application named "animpang for kakao" is installed within a preset installation effective time "10 minutes ", a basic reserve amount of 100 won is accumulated and a predetermined bonus accumulation effective time & 24 hours ", the bonus reserve of 50 won may be accumulated.

25 is a diagram for explaining an embodiment of an application execution advertisement method.

When an application execution advertisement is provided by the method described with reference to Figs. 1 to 24, an execution guidance screen as shown in Fig. 25 may be displayed on the screen of the user terminal 10. [

For example, if an application named "animpang for kakao" is installed and executed within a preset execution valid time of "60 minutes ", a basic reserve of 150 won is accumulated and a predetermined bonus accumulation If the validity is maintained for more than "24 hours", the 20% bonus reserve can be earned.

The method according to the embodiment of the present invention described above can also be implemented in the form of a recording medium including instructions executable by a computer such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

Claims (20)

A method in a user terminal for providing advertisement content,
The method comprising: receiving, by a user terminal, advertisement content;
Displaying the received advertisement content in a lock screen on state;
Detecting whether the user terminal transitions from the lock screen on state to an unlock mode or a landing page mode according to a user's touch or drag operation;
Displaying the unlock mode or the landing page mode on the basis of the detection result; And
Wherein the user terminal is configured to determine the generation of the acquisition request information for accumulating a price corresponding to the unlock mode or the landing page mode. The method according to claim 1,
Wherein the displaying the advertisement content comprises:
Confirming whether or not communication with the outside is possible; And
And checking the presence or absence of a memory in the user terminal. The method according to claim 1,
Wherein the displaying the advertisement content comprises:
A GUI button for detecting transition from the lock screen on state to an unlock mode or a landing page mode, and displaying the advertisement contents,
The step of detecting whether or not the transition
Sensing a moving direction of the GUI button; And
And detecting a mode transition to one of the unlock mode and the landing page mode based on the moving direction of the GUI button. The method according to claim 1,
Wherein the displaying the advertisement content comprises:
If there is a history that the GUI button for detecting transition from the lock screen on state to the unlock mode or the landing page mode has moved to the first button or the second button, the display information of the first button or the second button is changed And displaying the advertisement content. The method according to claim 1,
The landing page mode displays a page for loading a web page,
And displaying a loading interface for indicating a loading rate to the web page when loading of the web page is requested from the user. 6. The method of claim 5,
The step of determining the generation of the acquisition request information
And determining to generate the admission request information based on the loading rate. The method according to claim 1,
The landing page mode displays a page for application installation,
Further comprising the step of checking an installation history of the user terminal for the application when installation of the application is requested from the user. 8. The method of claim 7,
The step of confirming the installation history includes:
Transmitting inquiry request information for confirming an installation history of the application to a compensation server; And
And determining whether the installation history of the application is established based on the information received from the compensation server in response to the transmission. 8. The method of claim 7,
Wherein the step of determining generation of the acquisition request information comprises:
Comparing the time information in which the install page is displayed with the time information in which the application is installed, and checking whether the application is installed within a predetermined validity time. The method according to claim 1,
And when the application installed in the user terminal is not deleted during a predetermined holding time, a fee corresponding to maintenance of the application is additionally accumulated. 11. The method of claim 10,
Comparing the installation time and the deletion time of the application when the application is deleted, and checking whether the installation of the application is maintained for the maintenance time; And
If the application is deleted before the retention time, transmitting the information so that the additional bonus reserve accumulated is deleted from the compensation server. A recording medium on which a program for executing the method according to any one of claims 1 to 11 is recorded on a portable terminal. 12. A server for providing a program for executing the method of any one of claims 1 to 11 on a portable terminal. A terminal content storage unit configured to receive and store the advertisement content;
A display configured to display the advertisement content in a lock screen on state;
A sensing unit configured to sense transition from the lock screen on state to an unlock mode or a landing page mode; And
And a terminal compensation management unit configured to generate an accumulation request information for accumulating a price corresponding to the unlock mode or the landing page mode,
Wherein the display unit displays the unlock mode or the landing page mode. The method of claim 14, wherein
And a landing page management unit configured to provide a loading interface indicating a loading rate to a web page when the sensing unit detects transition to the landing page mode. 15. The method of claim 14,
And a terminal installation management unit configured to provide an installation page for installing an application when the sensing unit detects a transition to the landing page mode,
And the terminal installation management unit confirms the application installation history. 17. The method of claim 16,
Wherein the terminal installation management unit further adds a fee corresponding to the maintenance of the application when the installed application is not deleted during a predetermined holding time. 15. The method of claim 14,
Wherein the terminal installation management unit compares the installation time and the deletion time of the application when deleting the application to check whether or not the installation of the application is maintained for the maintenance time,
And if the application has been deleted before the retention time, the additional accumulated bonus reserve is deleted from the compensation server. A server communication unit communicating with the user terminal and configured to receive, from the user terminal, accumulation request information for accumulating a price corresponding to the movement from the lock screen on state to the unlock mode or the landing page mode; And
And a server compensation management unit configured to accumulate the consideration in the user account corresponding to the user terminal based on the accumulation request information. 20. The method of claim 19,
Wherein the server compensation management unit further adds a fee corresponding to the maintenance of the application when the application installed in the user terminal is not deleted during a predetermined holding time.

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