KR20140130800A - Method, system and computer-readable recording medium for providing reward type advertisement - Google Patents

Abstract

According to an embodiment of the present invention, provided is a method by which a reward type advertisement providing server provides an reward type advertisement through an advertisement providing application installed on a user terminal. The method comprises the steps of: providing a user terminal with an advertisement including an interface for moving to an advertisement related page through a specific signal input; receiving subsequent execution information of an advertisement target application installed on the user terminal through the advertisement related page; and installing the advertisement target application and accumulating a reward according to the subsequent execution.

Description

[0001] METHOD, SYSTEM AND COMPUTER READABLE RECORDING MEDIUM FOR PROVIDING REORD TYPE ADVERTISEMENT [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method, system, and computer-readable recording medium for providing a reward-type advertisement, and a method for accumulating a reward in a subsequent execution for an advertisement application installed through a specific signal input for an advertisement provided to the user terminal A system, and a computer-readable recording medium.

Modern people are exposed to advertisements through various media. When you watch TV, listen to radio, and surf the Web, you are exposed to various ads regardless of your will. In recent years, as the spread of smart devices has increased, the number of advertisements provided to users of smart devices has increased, and the frequency of user's advertisement exposure has increased.

In particular, a method of providing an advertisement through an application of a smart device is becoming popular, and a method of providing an advertisement through such an application is often provided with a reward according to viewing an advertisement. Therefore, And the advertiser can maximize the advertisement effect by allowing the users to more aggressively watch the advertisement that the advertiser intends to advertise, so that it is possible to efficiently provide the advertisement to both the advertiser and the user.

2. Description of the Related Art Generally, an advertisement providing method through an application includes installing an application for providing an advertisement on a smart device, displaying an advertisement selected by a user among various advertisements provided by an application driven by running an installed application, Rewards are provided to the user.

Meanwhile, with the commercialization of smart devices, modern people habitually identify their smart devices. Accordingly, there is an increasing need for providing additional information using a smart device, and efforts are being made to improve the advertisement effect by diversifying the advertisement providing method.

The present invention aims at enhancing the advertisement effect by providing advertisements through a lock screen of a user terminal habitually confirming.

It is another object of the present invention to provide a method for earning rewards in a reward-type advertisement as well as rewarding a reward for a subsequent execution to an advertisement application, thereby realizing an actual advertising effect and realizing an advertisement effect analysis .

According to another aspect of the present invention, there is provided a method for providing a reward advertisement through an advertisement providing application installed in a user terminal, the method comprising: Providing an advertisement to a user terminal including an interface for enabling a user to navigate to a page; Receiving subsequent execution information of an advertisement target application installed in the user terminal through the advertisement related page; And accumulating rewards according to subsequent execution after installation of the advertisement application.

The reward-type advertisement providing method may further include, after the advertisement providing step, rewarding a reward according to an input of a request signal to move to the advertisement related page.

The reward accumulation step may include accumulating a reward according to the subsequent execution only for a predetermined period after installation of the advertisement application.

The reward accumulation step may include accumulating the rewards differentially according to the time from installation of the advertisement application to the time of the subsequent execution.

The movement request signal input to the advertisement related page may be made by a specific direction slide in the interface.

The reward-type advertisement providing method may further include analyzing an effect on the advertisement based on whether the advertisement application is executed subsequently or not.

According to another aspect of the present invention, there is provided a system for providing a reward type advertisement through an advertisement providing application installed in a user terminal, the system comprising: An advertisement providing unit for providing an advertisement including an interface to a user terminal; An advertisement application execution detection unit that receives subsequent execution information of an advertisement application installed in the user terminal through the advertisement related page; And a reward accumulation unit accumulating rewards according to subsequent execution after installation of the advertisement application.

The reward accumulation unit may accumulate a reward corresponding to a movement request signal input to the advertisement related page.

The reward acquiring unit may accumulate a reward according to the subsequent execution only for a predetermined period after installation of the advertisement application.

The reward accumulating unit may accumulate the rewards differentially according to the time from the installation of the advertisement application to the time of the subsequent execution.

The movement request signal input to the advertisement related page may be made by a specific direction slide in the interface.

The reward-type advertisement providing system may further include an advertisement effect analyzing unit for analyzing an effect on the advertisement, based on whether the advertisement application is executed subsequently or not.

According to another embodiment of the present invention, there is provided another method of providing an advertisement on a lock screen of a user terminal, accumulating additional rewards in a subsequent execution of a user for an installed application through an advertisement, There is provided a computer-readable recording medium for recording a computer program therefor.

According to the present invention, since the reward is provided for the subsequent execution of the application to be advertised, the user can induce subsequent execution of the application targeted for advertisement.

According to the present invention, the actual execution of the advertisement effect is possible because the subsequent execution of the application to be advertised affects the advertisement effect analysis.

1 is a view schematically showing a configuration of a reward-type advertisement providing system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a reward-type advertisement providing server according to an embodiment of the present invention.
3 is a diagram illustrating a screen displayed on a user terminal when a reward type advertisement is provided according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

[Preferred Embodiment of the Present Invention]

In this specification, the "lock screen" means a screen displayed when the user terminal is switched from the inactive state to the active state, and refers to a screen before entering the initial screen in which menus for performing various operations in the user terminal are displayed. When the user takes a preset input operation to the lock screen, the user terminal is unlocked and moves to the initial screen.

1 is a diagram illustrating a reward-type advertisement providing system for providing a reward-type advertisement according to an embodiment of the present invention.

The reward type advertisement providing system 100 according to an embodiment of the present invention includes a user terminal 110, a reward type advertisement providing server 120, and an advertiser server 130.

The user terminal 110 is connected to the reward type advertisement providing server 120 and the advertiser server 130 through a network and receives a reward type advertisement from the reward type advertisement providing server 120 through an advertisement providing application installed in the user terminal 110 Advertisement can be provided. In addition, the advertiser server 130 can be accessed through an advertisement provided by the reward type advertisement providing server 120.

The user terminal 110 can communicate with external entities such as an advertisement providing server, a mobile communication company server, and the like, which provide applications through a network. The network may be a wireless communication network, and may be based on a mobile communication scheme such as Wifi (Wireless fidelity), 3G, and Wibro (Wireless Broadband).

According to an embodiment of the present invention, the user terminal 110 may be a digital device including a function of accessing and communicating with the reward type advertisement providing server 120, and may be a smart phone, a personal computer (for example, , A notebook computer, etc.), a workstation, a PDA, a web pad, a mobile phone, and the like, and can be employed as a user terminal 110 according to the present invention, have.

The user terminal 110 may install an advertisement providing application in order to receive a reward type advertisement provided by the reward type advertisement providing server 120. The advertisement providing application may be provided by the reward type advertisement providing server 120. For example, the user terminal 110 may access an app store server (not shown) in which various applications are uploaded, and install an application provided by the reward type advertisement providing server 120.

The user terminal 110 in which the advertisement providing application is installed can receive the advertisement received from the reward type advertisement providing server 120. According to an exemplary embodiment of the present invention, the corresponding advertisement may be displayed on the lock screen of the user terminal 110. Since the advertisement is provided in the state of the lock screen, the user can receive the advertisement without being disturbed by the use process and without any particular inconvenience when the user terminal 110 is used.

When an advertisement is displayed on the user terminal 110, the user inputs a reward request signal to the user terminal 110. In accordance with an embodiment of the present invention, a user may enter a reward request signal in a manner that slides the screen when an advertisement is provided to the user terminal 110. [ When the reward request signal is input, a predetermined operation (for example, the reward request signal may become a lock state release request signal when an advertisement is displayed on the lock screen) is performed according to the type of the reward request signal, And can be linked to a page related to the advertisement.

When an advertisement is provided to the user terminal 110, the user can perform a specific signal input. For example, when the unlock request signal is input through the interface of the advertisement provided on the lock screen, the first reward is provided to the user. Of course, even if a page connection request signal for requesting connection to a page related to the advertisement is inputted and connected to the page, the second reward is provided to the user. The first reward may be a reward of lesser amount than the second reward.

The signal requesting the first reward and the signal requesting the second reward may be classified according to the motion input to the user terminal 110. [ According to one embodiment, the first reward request signal may be a first direction slide motion input signal in the interface region included in the corresponding advertisement, and the second reward request signal may be a first direction slide signal in the interface region included in the advertisement, May be a motion input signal.

The advertisement related page moved according to the motion input to the user terminal 110 may be a web page provided by the advertiser server 130 or a page capable of downloading an application related to the advertisement.

For example, if the advertisement provided by the reward type advertisement providing server 120 is a messenger application advertisement and a page connection request signal is input to the user terminal 110, the messenger application is moved to a page where the messenger application can be downloaded.

The user can download and install the application targeted for advertisement on the corresponding page.

According to an embodiment of the present invention, a third reward is downloaded to a page linked through an advertisement of the reward-type advertisement providing server 120 to provide a user with a third reward upon subsequent execution of the installed application.

If the accumulated rewards are greater than a certain amount, the user can deposit cash into his or her account and use the redeemed rewards when purchasing the goods provided by the advertisement providing application. Also, you can donate your reward to the donor you want to donate by cashing it.

 The reward-type advertisement providing server 120 according to an embodiment of the present invention may be connected to the user terminal 110 via a network as described above, and may provide an advertisement providing application installed in the user terminal. The rewarded advertisement providing server 120 provides the reward type advertisement to the user terminal 110 through the advertisement providing application.

The reward-type advertisement providing server 120 receives and stores various advertisements from an advertiser, and provides advertisements stored in the user terminal 110 to receive the reward-type advertisement providing service. At this time, the user terminal 110 receives user information including the user's age, gender, region, and the like, and provides customized advertisements classified according to the user information according to the received user information.

The reward type advertisement providing server 120 analyzes the advertisement effect according to which type of user has been provided with what type of advertisement, and what type of reward request signal is input by the user who viewed the offered advertisement, Analysis information can be generated.

Suppose, for example, that a user in her twenties, who lives in Seoul, receives an unlock request signal in response to an advertisement A and a page connection request signal in response to an advertisement B, At this time, it can be seen that the resident of the twenties female Seoul is more effective than the advertisement of A. The advertisement of B is more effective than the advertisement of A. Therefore, the type of the reward request signal inputted in the advertisement provided for each age, sex, The effects of age, sex, and region can be analyzed.

As described above, the reward-type advertisement providing server 120 not only provides a different reward according to the reward request signal input by the user who receives the advertisement, but also deposits the reward to the user account when the provided reward is accumulated The user can make a donation to a donation site desired by the user by using cash, or can be used for purchasing a product sold by the reward-type advertisement providing server 120.

Hereinafter, a configuration of a reward-type advertisement providing server 120 according to an embodiment of the present invention will be described with reference to FIG. 2 is a block diagram illustrating a configuration of a reward-type advertisement providing server according to an embodiment of the present invention.

The reward type advertisement providing server 120 according to an embodiment of the present invention includes an advertisement storing unit 210, an advertisement providing unit 220, an advertisement application execution sensing unit 230, a reward accumulating unit 240, The advertisement provider 250, the advertisement effect analyzing unit 260, the communication unit 270, and the control unit 280.

According to an embodiment of the present invention, the advertisement storing unit 210, the advertisement providing unit 220, the advertisement application execution sensing unit 230, the reward accumulating unit 240, the reward providing unit 250, Unit 260, communication unit 270, and control unit 280 may be program modules that can communicate with external devices. Such program modules may be included in the reward-type advertisement providing server 120 or other devices capable of communicating therewith in the form of an operating system, application program modules, and other program modules, and may be physically stored on various known storage devices have. Such program modules may also be stored in a remote storage device that is capable of communicating with the user terminal 110. [ These program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

Hereinafter, an "advertisement providing application" is an application provided by the reward type advertisement providing server 120 and installed in the user terminal 110, so that a predetermined advertisement is provided, To the application.

Further, "advertisement target application" means an application advertised through an advertisement providing application. For example, if the advertisement provided through the ad serving application is an advertisement for a messenger application, the instant messenger application is an "advertised application ". Hereinafter, for convenience of explanation, it will be assumed that the "advertisement application" is a messenger application.

Hereinafter, the operation of the reward type advertisement providing server of the present invention will be described with reference to FIG. 3, which is an embodiment for explaining the reward type advertisement providing service according to FIG. 2 and the embodiment of the present invention.

The advertisement storage unit 210 according to an embodiment is a storage unit in which ads to be provided to the user terminal by the reward type advertisement providing server are provided, and the advertisements received from the advertiser are stored.

The advertisement providing unit 220 provides the advertisement stored in the advertisement storing unit 210 to the user terminal installed with the advertisement providing application in order to receive the reward type advertisement. According to one embodiment of the present invention, the advertisement provided by the advertisement providing application may be displayed on the lock screen of the user terminal 110. [ For example, an advertisement for a messenger application may be displayed on the lock screen of the user terminal 110, as shown in FIG. 3 (a). That is, when the user terminal 110 is in the lock screen state, the user does not need to run a separate program for receiving the advertisement through the user terminal. However, if the advertisement providing application is only installed in the user terminal, Can be provided. However, the screen on which the advertisement is provided is not limited to the lock screen, but may be provided on any other screen such as an initial screen of the user terminal 110 or a screen displayed when the advertisement providing application is executed.

When the advertisement providing unit 220 provides an advertisement to a predetermined screen of the user terminal 110, the user can input a first signal or a second signal by viewing the advertisement. The first signal input or the second signal input may be made via the interface included in the advertisement provided to the user terminal 110. [ For example, a first signal input (e.g., a slide input in a first direction relative to the slide region 310 in FIG. 3A) may be an unlock request signal input and a second signal input A slide input in the second direction with respect to the slide area 310 in FIG. 3 (a)) may be a related page connection request signal input for the corresponding advertisement. When the user inputs a second signal to the provided advertisement, the user terminal 110 can execute a web browser and provide an associated web page of the advertisement. In addition, when the advertisement provided on the lock screen is a messenger application advertisement, the second signal input allows the user terminal 110 to execute an app store and provide a page from which the instant messenger application can be downloaded. 3 (b) shows an example of a user moving to a page where a user can input a second signal and download an application to be advertised.

The user can download the messenger application targeted for advertisement on the provided page and install the instant messenger application on the user terminal 110. [

The application target application execution detection unit 230 detects the execution of the advertisement target application installed in the user terminal 110 according to the advertisement provided through the advertisement provision application.

The advertisement providing application installed in the user terminal 110 may have information on the advertisement application installed in the user terminal 110 as a database (not shown). If the advertisement target application is an instant messenger application and the user installs the instant messenger application in the user terminal 110 on the page moved by taking the second input signal, You have the information that you installed the messenger application. Also, this information may be transmitted from the user terminal 110 to the reward-type advertisement providing server 120 after the messenger application is installed.

After the messenger application is installed in the user terminal 110, the user can input a signal for executing the messenger application as needed. For example, the instant messenger application can be executed by selecting an instant messenger application installed in the user terminal 110. [ 3C is an example screen in which an application installed through the page of FIG. 3B is executed in the user terminal 110. FIG.

This execution information is detected by the advertisement providing application installed in the user terminal 110. [ That is, information indicating that the application installed through the provided advertisement has been executed is detected by the advertisement providing application, and the sensed information is transmitted to the advertisement application execution detecting unit 230 of the reward type advertisement providing server 120.

The execution fact detection for an installed application through an advertisement can be performed only for a predetermined period (for example, three days) after the installation of the application. As will be described later, an additional reward is provided to the user for subsequent execution after installation for the advertisement target application, which is intended to be provided only for a predetermined period after installation of the advertisement target application. For this, the advertisement providing application installed in the user terminal 110 may directly detect whether or not the advertisement target application is executed for a predetermined period of time. Alternatively, the advertisement target application execution detecting unit 230 of the reward advertisement server 120 may detect, Target application execution fact information for a predetermined period of time. In addition, all the information on execution is transmitted to the reward advertisement providing server 120, but it can be used as basic information for providing rewards only for the execution fact information for a predetermined period.

The reward acquiring unit 240 accumulates a reward based on a user's signal input to an advertisement provided on a predetermined screen of the user terminal 110 and accumulates a reward based on a subsequent execution of the advertisement application.

3 (a), the user inputs a first signal input (for example, an unlock signal input through the first direction slide operation in the slide area 310) to the advertisement provided The fact that the signal is input is transmitted to the reward type advertisement providing server 120 and the first reward is accumulated in the corresponding user. In addition, when a user performs a second signal input (e.g., a movement signal input to a related page through slide movement in the second direction in the slide area 310), the fact that the signal is input is transmitted to the reward type advertisement providing server 120 ) To accumulate the second reward.

As described above, the related page is a page for a product to be advertised, and includes a page for providing shopping discount information, a page for purchasing an advertisement target article, a page for activating a function of connecting a telephone to an advertisement- , A page from which the advertisement application can be downloaded, and the like. Or a page in the form of a combination of such information.

On the other hand, if the advertisement target application is a specific application, and the advertisement target application is installed in the user terminal 110 and subsequently executed by the user, the reward acquiring unit 240 can accumulate the third reward for the user. The third reward may be provided in the same amount for a predetermined period after the advertisement application is installed, but it may be provided differently according to the time interval between subsequent execution after installation. For example, if an application targeted for advertisement is installed on the user terminal 110 on May 1, a reward of 30 won is earned for every execution of the application until May 2, and on May 3, You can earn 20 won for each run, and 10 won for every run on May 4. The upper limit value of the rewards that can be earned in a day may be fixed and the reward may not be earned if the time interval between the installation of the advertisement application and the execution point exceeds the predetermined period.

According to one embodiment, the first and third rewards may be less than the second reward. Also, the types may be different. For example, it may not be a monetary reward, but rather a discount coupon or provision of a paid application.

The rewarder 250 enables the user to use the rewarded reward. The reward accumulating unit 240 accumulates a reward for each user. When the reward is accumulated to a certain extent, the user can use the advertisement reward according to a method desired by the user.

For example, if the accumulated advertising reward exceeds a certain amount, the user can input his or her account information to be refunded and apply for refund. As a result, the accumulated rewards can be paid in cash and deposited in the user's account. At this time, the standard of the predetermined amount may be a standard set by the reward type advertisement providing server 120 or a standard set by the user. The user can donate the accumulated reward to a donation destination provided by a donor or reward type advertisement providing server 120 desired by the user. Also, the rewarded reward can be used for purchasing the merchandise to be provided to the user through the advertisement providing application in the reward-type advertisement providing server 120. [

The advertisement effect analyzing unit 260 analyzes the user information provided for each advertisement and the reward request signal inputted by the user for each advertisement for each advertisement provided to the user terminal 110, And generates advertisement effect analysis information on the provided advertisement. The user's reward request signal input is made up of the first signal input, the second signal input, and the execution for the advertisement application installed in the user terminal 110 described above. The advertisement effect analyzing unit 260 analyzes what kind of user sees what kind of advertisement and what kind of advertisement reward request signal is input based on the signal input of the user, and analyzes the advertisement effect for each advertisement.

For example, in the case of providing an A advertisement, a B advertisement, and a C advertisement to a specific user, only the unlock signal is input for the A advertisement, the movement signal to the advertisement related page is inputted for the B advertisement, Assuming that the application to be advertised is downloaded from the related page and then installed and executed, it can be analyzed that the advertisement effect is high in the order of the C advertisement, the B advertisement, and the A advertisement for the corresponding user. In the present invention, since the advertisement effect is analyzed through subsequent execution of the application targeted for advertisement, actual advertisement effect analysis is possible.

The advertisement effect analyzing unit 260 can generate advertisement effect analysis information for each advertisement provided through this principle, showing how the effect of the advertisement is according to the age, sex, and region of the user. The generated advertisement effect analysis information is provided to the advertiser so that the advertiser can produce and provide more effective advertisement.

The communication unit 270 receives the information input from the user terminal 110 and transmits the corresponding information to the user terminal 110. The communication unit 270 also takes charge of the communication function between the reward type advertisement providing server 120 and the advertiser terminal (not shown), and the advertiser accesses the reward type advertisement providing server 120 through the advertiser terminal, So that they can register. The communication unit 270 functions to allow the reward type advertisement providing server 120 to communicate with external devices such as the user terminal 110 and each component of the advertiser terminal.

Meanwhile, the control unit 280 according to an embodiment of the present invention includes an advertisement storage unit 210, an advertisement providing unit 220, an application target application application execution sensing unit 230, a reward accumulation unit 240, The advertiser 250, the advertisement effect analyzing unit 260, and the communication unit 270. [0050] FIG. That is, the control unit 280 according to the present invention controls the data flow between the respective components of the reward type advertisement providing server 120, thereby controlling the advertisement storing unit 210, the advertisement providing unit 220, The reward accumulating unit 230, the reward accumulating unit 240, the reward providing unit 250, the advertisement effect analyzing unit 260, and the communication unit 270, respectively.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specially designed and constructed for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

110: User terminal
120: Reward type advertisement providing server
210:
220: Ad serving
230: advertisement application execution detection unit
240: Reward Earning Section
250: Reward offerings
260: advertisement effect analysis unit

Claims (13)

A method for providing a rewarded advertisement through an advertisement providing application installed in a user terminal, the method comprising:
Providing an advertisement to a user terminal including an interface that allows a user to navigate to an ad related page via a specific signal input;
Receiving subsequent execution information of an advertisement target application installed in the user terminal through the advertisement related page; And
And accumulating rewards according to subsequent execution after installation of the advertisement object application. The method according to claim 1,
After the advertisement providing step,
Further comprising the step of: accumulating a reward according to an input of a movement request signal to the advertisement related page. The method according to claim 1,
The reward-
And accumulating a reward according to the subsequent execution only for a predetermined period after installation of the advertisement application. The method of claim 3,
The reward-
And accumulating the rewards differentially according to the time from installation of the advertisement application to the time of the subsequent execution. 3. The method of claim 2,
Wherein the request for movement request to the advertisement related page is made by a specific direction slide within the interface. The method according to claim 1,
Further comprising analyzing the effect on the advertisement based on whether the advertisement application is executed subsequently or not. A system for providing a reward-type advertisement through an advertisement providing application installed in a user terminal, the reward-type advertisement providing server comprising:
An advertisement providing unit for providing an advertisement to a user terminal including an interface for allowing a user to move to an advertisement related page through a specific signal input;
An advertisement application execution detection unit that receives subsequent execution information of an advertisement application installed in the user terminal through the advertisement related page; And
And a reward accumulation unit accumulating a reward according to subsequent execution after installation of the advertisement application. 8. The method of claim 7,
The reward accumulation unit,
And accumulates a reward according to an input of a movement request signal to the advertisement related page. 8. The method of claim 7,
The reward accumulation unit,
And rewards the reward according to the subsequent execution only for a predetermined period after installation of the advertisement application. 10. The method of claim 9,
The reward accumulation unit,
And accumulates the rewards differentially according to the time from installation of the advertisement application to the time of the subsequent execution. 9. The method of claim 8,
Wherein the request for movement request to the advertisement related page is made by a specific direction slide within the interface. 8. The method of claim 7,
Further comprising an advertisement effect analyzing unit for analyzing an effect on the advertisement based on whether the advertisement target application is executed subsequently or not. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 1 to 6.

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