KR20120106219A - Apparatus for reward advertisement based on pay per install in mobile application terminal and method for the same - Google Patents

Apparatus for reward advertisement based on pay per install in mobile application terminal and method for the same Download PDF

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Publication number
KR20120106219A
KR20120106219A KR1020110024188A KR20110024188A KR20120106219A KR 20120106219 A KR20120106219 A KR 20120106219A KR 1020110024188 A KR1020110024188 A KR 1020110024188A KR 20110024188 A KR20110024188 A KR 20110024188A KR 20120106219 A KR20120106219 A KR 20120106219A
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South Korea
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app
advertising
reward
advertisement
application terminal
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KR1020110024188A
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Korean (ko)
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김영식
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(주)넥스트앱스
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Priority to KR1020110024188A priority Critical patent/KR20120106219A/en
Publication of KR20120106219A publication Critical patent/KR20120106219A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention includes the steps of downloading an app (advertising app) that you want to advertise using an advertisement contained in a medium (medium app) mounted on an application terminal to provide an advertisement to a user, and the downloaded advertising app corresponds to If installed on the application terminal (if the downloaded advertising app is the same authentication code sent when installing the application terminal) the reward advertising device based on the mobile advertising PPI made comprising the step of providing a reward to the customer And it relates to, when the user downloads, installs, and executes the app through the advertisement provides the user with a reward that can be used in the media that provided the advertisement, and can use the reward to obtain another app.

Description

Reward advertising device and method thereof based on mobile advertisement piapia {Apparatus for reward advertisement based on Pay Per Install in mobile application terminal and method for the same}

The present invention relates to a reward advertising device based on mobile advertising pay per install (PPI) and a method thereof, and more particularly, to provide an advertisement to a user when the user downloads, installs and executes a paid or free app through the advertisement. The present invention relates to a reward advertising device and method based on a mobile advertising PPI that provides a reward that can be used in one medium, and that other rewarded apps can be obtained using the reward.

The conventional reward advertising method is to provide rewards (eg, points, cyber money, mileage, etc.) to the user even if the user only sees or clicks on the advertisement, and thus does not efficiently handle the cost of advertising and increases the download of the app. Ad models such as importing or using a provided reward to obtain a paid app desired by the user are not reflected.

The present invention was developed to solve the above problems, can be purchased by discounting the desired paid app, can increase the download of the app to advertisers, and to make the cost effective compared to the advertising effect It is an object of the present invention to provide a reward advertising device and method based on a mobile advertising PPI that can provide an advertising model that can be used to acquire other paid apps using rewards.

Reward advertising method based on the mobile advertising PPI according to the present invention for achieving the above object,

Downloading an app (advertising app) desired to advertise using an advertisement included in a medium (medium app) mounted on an application terminal and providing an advertisement to a user; and the downloaded advertisement app is installed on the corresponding application terminal. When installed (if the authentication code transmitted when the downloaded advertising app is installed on the application terminal is the same as the set authentication code), characterized in that it comprises a step of providing a reward to the customer.

Preferably, the downloading of the advertising app includes requesting an advertising app linked to the clicked advertisement from an application terminal when an advertisement included in the media app is clicked, and receiving the requested advertising app from an app store ( App store) to download to the application terminal, characterized in that made.

Searching for and providing an app stored in an app store at the request of the application terminal, and designating a specific app (for example, a paid app) to receive a gift from among the provided apps when the user selects the request, and requesting a gift using the provided reward. Characterized in that further comprises the step of.

Preferably, the gift can be deducted as much as the amount of the app (e.g. paid app), and immediately or after a certain period of time, the user can receive a gifted app (e.g. paid app) through e-mail or account. Characterized in that it further comprises a gift app processing step to make.

The reward may be any one of points, cyber money, and mileage.

Reward advertising apparatus based on the mobile advertising PPI according to another embodiment of the present invention for achieving the above object,

An advertisement app download module for downloading an app (advertising app) that wants to advertise using an advertisement included in a medium (medium app) mounted on an application terminal and providing an advertisement to a user, and the downloaded advertisement app is applicable. When installed in the application terminal, it characterized in that it comprises a reward providing module for providing a reward to the customer.

Preferably, the reward providing module is an advertising app for determining whether the downloaded advertising app is installed on the application terminal, according to whether the downloaded advertising app is the same as the authentication code and the setting authentication code transmitted when installing the application terminal. If the installation determination module and the determination result, the downloaded advertising app is installed on the application terminal (if the authentication code transmitted when the downloaded advertising app is installed on the application terminal is the same as the set authentication code), provide a reward to the customer And a reward providing processing module.

When the advertisement app download module clicks on an advertisement included in the media app, the advertisement app download module receives an advertisement app linked to the clicked advertisement from an application terminal, and stores the requested advertisement app in an app store ( App store processing module to find and download to the application terminal is characterized in that made.

Preferably, an app search module for searching and providing an app stored in an app store upon request of the application terminal, and a specific app (for example, a paid app) to be presented among the provided apps is designated when a user is selected, and the received reward is provided. It is characterized in that the present further comprises a gift request module to apply for gifts.

In addition, the gift app processing module that deducts rewards by the amount of the app (for example, paid app) when the gift is applied, and receives the app for which the gift is requested through the user's e-mail or account immediately or after a certain time. Characterized in that further comprises.

The present invention by using the advertisement included in the media app, and downloads the advertising app, when the downloaded advertising app is installed in the application terminal, by providing a reward to the customer, the desired paid app can be discounted to produce the effect To provide advertisers with an ad model that can increase app downloads, as well as pay for advertising costs after confirming that the user has completed the installation, rather than paying only for impressions or clicks. Can be made efficiently.

In addition, upon request of the application terminal, the app stored in the App Store is searched and provided, and a specific app to receive a gift among the provided paid apps is designated at the time of user selection, and then a reward (reward provided to the corresponding customer when the advertisement app is installed in the application terminal). ), You can use the rewards to provide an advertising model that can be used to acquire other paid apps using rewards, and can also generate the effect of purchasing another paid app for free.

1 is a diagram illustrating a reward advertising system based on a mobile advertisement pay per install (PPI) according to the present invention.
Figure 2 is a block diagram showing a reward advertising device based on the mobile advertising PPI according to the present invention
Figure 3 is a flow chart showing the operation of the reward advertising system based on the mobile advertising PPI according to the present invention in order

Hereinafter, the present invention will be described with reference to the accompanying drawings.

It is to be understood, however, that the embodiments described below are only for explanation of the embodiments of the present invention so that those skilled in the art can easily carry out the invention, It does not mean anything.

In order to clearly illustrate the present invention, portions which are not related to the description have been omitted, and like reference numerals have been assigned to similar portions throughout the specification.

Throughout the specification and claims, when a section includes a constituent, it is intended that the inclusion of the other constituent (s) does not exclude other elements unless specifically stated otherwise.

1 is a diagram illustrating a reward advertisement system based on a mobile advertisement pay per install (PPI) according to the present invention.

As shown in FIG. 1, the reward advertising system includes a mobile application terminal (eg, a smart phone) 100, a server 200, and an app store 300.

That is, a mobile application terminal 100 equipped with a medium (media app) providing an advertisement to a user, using an advertisement included in the media app, downloads an app (advertising app) that wants to advertise, and downloads the downloaded application. When the advertising app is installed in the mobile application terminal 100, the server 200 that provides a reward to the customer, and the app store 300 for storing the advertising app structure.

Instead of the mobile application terminal 100, a mobile web site is possible, and a general PC internet web site may also be a "media app" or "media".

Hereinafter, for convenience of description, the mobile application terminal will be described as an example.

Here, when the server 200 clicks on an advertisement included in the media app, the server 200 receives a request from the mobile application terminal 100 for an advertisement app linked to the clicked advertisement, and receives the requested advertisement app from an app store. If it is found at 300 and downloaded to the mobile application terminal 100, and the downloaded advertising app is installed on the mobile application terminal 100, rewards (eg, points, cyber money, mileage) are provided to the corresponding customers. (I.e. add rewards to the customer and store them).

The mobile application terminal 100 searches for and provides an app stored in the app store 300 upon request of the mobile application terminal 100, and designates a specific app to receive a gift among the provided apps when the user selects it, and applies for a gift using the provided reward. will be. In addition, the gift is deducted by the amount of the app for the gift, and immediately or after a certain period of time to receive the app for gifts through the user's e-mail or account.

Hereinafter, the configuration of the reward advertising apparatus built in the server 200 constituting the reward advertising system based on the mobile advertisement PPI of FIG. 1 will be described in more detail with reference to FIG. 2.

2 is a block diagram showing a reward advertising device based on a mobile advertising PPI according to the present invention.

As shown in FIG. 2, the reward advertising apparatus is largely comprised of an advertisement app download module 201 and a reward providing module 202.

The reward providing module 202 includes an advertisement app installation determining module and a reward providing processing module, and the advertising app download module 201 includes an advertising app request module and an advertising app download processing module. It is made of a structure.

In addition, the app search module 203, the gift application module 204, and the gift app processing module 205 further comprises a structure.

Here, the advertisement app download module 201 is to download an app (advertising app) that wants to advertise using an advertisement included in a medium (medium app) mounted on a mobile application terminal to provide an advertisement to a user. When an advertisement included in the media app is clicked, an advertisement app request module for requesting an advertisement app linked to the clicked advertisement from a mobile application terminal and the requested advertisement app in an app store are found in the mobile app store. It includes an advertising app download processing module for downloading to the application terminal.

The reward providing module 202 is to provide rewards (eg, points, cyber money, mileage) to the customer when the downloaded advertising app is installed on the mobile application terminal, and the downloaded advertising app is installed on the mobile application terminal. And an advertisement app installation determining module for determining whether the downloaded advertisement app is installed in the corresponding mobile application terminal according to whether the authentication code and the setting authentication code transmitted during the transmission are identical to each other. When installed in the mobile application terminal (when the authentication code transmitted when the downloaded advertising app is installed in the mobile application terminal is the same as the set authentication code), it comprises a reward providing processing module for providing a reward to the customer.

The app search module 203 searches for a plurality of apps stored in the app store when the mobile application terminal (for example, a smart phone) requests a user key (eg, a smart phone) according to a user key operation. It is provided to the user through the application terminal.

The gift application module 204 designates a specific app to receive a gift among a plurality of apps provided to the user through the mobile application terminal when the user selects it, and the received reward (that is, the advertisement app is installed in the mobile application terminal, the corresponding customer). To redeem rewards.)

The gift app processing module 205 deducts a reward by the amount of the app when the gift is applied, and immediately or after a predetermined time passes through the user's e-mail or account to receive the app for gifts.

Hereinafter, the operation of the reward advertising system based on the mobile advertisement PPI according to the present invention of FIGS. 1 and 2 will be described with reference to FIG. 3.

Figure 3 is a flow chart showing the operation of the reward advertising system based on the mobile advertising PPI according to the present invention in order.

As shown in Figure 3, the present invention, first, the server 200 is mounted on the mobile application terminal 100 to use the advertisement included in the medium (medium app) that provides the advertisement to the user to advertise Download the desired app (advertising app) to the mobile application terminal (100).

That is, when an advertisement included in the media app is clicked, an advertisement app linked to the clicked advertisement is requested from the mobile application terminal 100, and the requested advertisement app is received from the app store 300. Find and download to the mobile application terminal 100.

Next, when the downloaded advertising app is installed in the mobile application terminal 100, the server 200 provides a reward (eg, points, cyber money, mileage) to the corresponding customer (that is, adding a reward to the corresponding customer). To save).

That is, according to whether the downloaded advertising app is the same as the authentication code transmitted when the mobile application terminal 100 is installed and the setting authentication code, it is determined whether the downloaded advertising app is installed in the corresponding mobile application terminal 100. If the result of the determination, if the downloaded advertising app is installed on the mobile application terminal 100 (that is, the authentication code transmitted when the downloaded advertising app is installed in the mobile application terminal 100 is the same as the set authentication code), The reward is to provide the customer.

Meanwhile, when the server 200 requests a mobile application terminal (eg, a smartphone) 100 according to a user key operation (that is, receives an app search request from the mobile application terminal 100), the app store 300 Search the plurality of apps stored in the provided to the user through the mobile application terminal 100, specify a specific app to receive a gift from among the plurality of provided apps, and then the provided reward (that is, the advertising app is a mobile application When installed in the terminal 100, a gift request using the reward provided to the customer).

When the gift is applied, the reward is deducted by the amount of the corresponding app, and immediately or after a predetermined time passes through the user's e-mail or an account to receive the app for the gift.

As described above, the present invention downloads the advertising app using the advertisement included in the media app, and when the downloaded advertising app is installed in the mobile application terminal, by providing a reward to the corresponding customer, discounting the desired app to purchase Can be effective, provide advertisers with an ad model that can drive app downloads, and pay for advertising after confirming that the user has completed the installation, rather than paying only for impressions or clicks. Cost-effective treatment can be achieved.

In addition, upon request of the mobile application terminal, the app stored in the App Store is searched and provided, and the user selects a specific app to receive a gift among the provided apps, and then rewards (if the advertisement app is installed in the mobile application terminal, By redeeming a gift, you can provide an advertising model that you can use to earn other apps with rewards, and even free up another app you want.

Description of the Related Art [0002]
100: mobile application terminal 200: server
300: App Store 201: Ad App Download Module
202: reward providing module 203: app search module
204: Gift Application Module 205: Gift App Processing Module

Claims (10)

Downloading an app (advertising app) desired to advertise using an advertisement contained in a medium (medium app) mounted on an application terminal to provide an advertisement to a user; And
If the downloaded advertising app is installed on the application terminal (if the authentication code sent when the downloaded advertising app is installed on the application terminal is the same as the set authentication code), the mobile advertising PPI comprising the step of providing a reward to the customer Reward advertising method based on. The method of claim 1,
Downloading the advertising app is
Requesting an advertisement app linked to the clicked advertisement from an application terminal when the advertisement included in the media app is clicked; And
Finding the requested advertising app in the App store (App store) Rewards advertising method based on the mobile advertising PPI, characterized in that it comprises the step of downloading to the application terminal. The method of claim 1,
Searching for and providing an app stored in an app store at the request of the application terminal; And
Designating a specific app to receive a gift among the provided apps at the time of user selection, the reward advertising method based on the mobile advertising PPI, characterized in that further comprising the step of applying for a gift using the provided reward. The method of claim 3, wherein
The present invention further comprises a gift app processing step of deducting rewards by the amount of the app, and receiving the app for the gift request through the user's e-mail or account after a certain time. Reward advertising method based on mobile advertising PPI. The method of claim 1,
The reward is
Reward advertising method based on the mobile advertising PPI, characterized in that any one of points, cyber money, mileage. An advertisement app download module configured to download an app (advertising app) desired to advertise using an advertisement contained in a medium (medium app) mounted on an application terminal to provide an advertisement to a user; And
If the downloaded advertising app is installed in the application terminal, a reward advertising device based on a mobile advertising PPI comprising a reward providing module for providing a reward to the customer. The method according to claim 6,
The reward providing module
An advertisement app installation determining module for determining whether the downloaded advertisement app is installed in the corresponding application terminal according to whether the downloaded advertisement app is identical to the authentication code transmitted when the application terminal is installed and the setting authentication code; And
As a result of the determination, when the downloaded advertising app is installed in the corresponding application terminal (when the authentication code transmitted when the downloaded advertising app is installed in the application terminal is the same as the setting authentication code), a reward providing processing module for providing a reward to the corresponding customer Rewards advertising device based on the mobile advertising PPI made, including. The method according to claim 6,
The advertising app download module
An advertisement app request module requesting an advertisement app linked to the clicked advertisement from an application terminal when the advertisement included in the media app is clicked; And
And an advertising app download processing module for finding the requested advertising app in an app store and downloading it to the application terminal. The method according to claim 6,
An app search module that searches for and provides an app stored in an app store at the request of the application terminal; And
Rewards advertising device based on the mobile advertising PPI, characterized in that the specified app to receive a gift from among the provided app when the user selects, and further comprises a gift request module for applying for gifts using the provided reward. The method of claim 9,
When the gift is applied for the amount of the corresponding app deducted rewards, and immediately or after a predetermined time elapsed after the e-mail or account of the gift app processing module for receiving the app for the gift request, characterized in that it further comprises Reward advertising device based on mobile advertising PPI.
KR1020110024188A 2011-03-18 2011-03-18 Apparatus for reward advertisement based on pay per install in mobile application terminal and method for the same KR20120106219A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20140056804A (en) * 2012-10-31 2014-05-12 에스케이플래닛 주식회사 Advertising effect statisyics system and advertising effect statisyics method
WO2014178513A1 (en) * 2013-05-02 2014-11-06 주식회사 엔비티파트너스 Method, system, and computer readable recording medium for providing reward type advertisement

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20140056804A (en) * 2012-10-31 2014-05-12 에스케이플래닛 주식회사 Advertising effect statisyics system and advertising effect statisyics method
WO2014178513A1 (en) * 2013-05-02 2014-11-06 주식회사 엔비티파트너스 Method, system, and computer readable recording medium for providing reward type advertisement

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