KR20140137480A - Method and apparatus for advertisement service, advertisement service system - Google Patents

Method and apparatus for advertisement service, advertisement service system Download PDF

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KR20140137480A
KR20140137480A KR1020130057571A KR20130057571A KR20140137480A KR 20140137480 A KR20140137480 A KR 20140137480A KR 1020130057571 A KR1020130057571 A KR 1020130057571A KR 20130057571 A KR20130057571 A KR 20130057571A KR 20140137480 A KR20140137480 A KR 20140137480A
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advertisement
electronic wallet
service
information
processing information
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KR1020130057571A
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Korean (ko)
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고영관
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에스케이플래닛 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

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  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
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  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a method and an apparatus for providing an advertisement service, and an advertisement service system for the same. The electronic wallet service apparatus provides an electronic wallet service to a plurality of terminal apparatuses, and a plurality of terminal apparatuses When the electronic wallet is used, the advertisement management apparatus requests the related advertisement based on the processing information according to the use of the electronic wallet. Accordingly, the advertisement providing apparatus sends the advertisement selected based on the processing information to the terminal apparatus through the advertisement dispatching apparatus, Since the target terminal can advertise the target, only the interested advertisement can be provided for the user, and since the advertisement is not provided to the unspecified number of advertisers, the advertisement effect can be maximized and the advertising cost can be reduced have.

Figure P1020130057571

Description

TECHNICAL FIELD [0001] The present invention relates to a method, apparatus, and advertisement service system for providing an advertisement service,

The present invention relates to an advertisement service system, and more particularly, to a method, an apparatus, and an advertisement service system for providing an advertisement service according to use of an electronic wallet to one or more terminal devices using an electronic wallet service in an advertisement service system.

The contents described in this section merely provide background information on the present embodiment and do not constitute the prior art.

With the development of the mobile communication network and the development of the terminal specifications, mobile devices have become a necessity of modern people and have evolved into total entertainment devices beyond the conventional category of simple communication devices or information providing devices. Especially, recently, it has become possible to receive various services that were not provided through previous mobile devices through smart phones.

As the technology of mobile devices develops, the mobile advertisement technology also develops accordingly. However, it is tied to the existing advertisement frame, and it does not show the development of advertisement technology as fast as the development of the device.

In the conventional method, a push advertisement service is used. This service is a method in which a user who uses an application provided for an advertisement service transmits an advertisement in a push message collectively according to an advertiser's request.

Accordingly, such a conventional advertisement service method can provide unnecessary advertisements that are not interested in a user's view by providing advertisements to a large number of users using the service in a lump, It is necessary to provide the advertisement to as many users as possible, and accordingly the advertising cost is increased.

Korea Open Patent 2011-0133644, Published on December 14, 2011 (Name: Online marketing business model with excellent corporate advertisement method and corporate brand awareness)

The present invention has been proposed in order to solve the inconvenience of the prior art, and it is an object of the present invention to provide an electronic wallet service to a plurality of terminal apparatuses, and, when a plurality of terminal apparatuses using the electronic wallet service use an electronic wallet, The advertisement management apparatus requests the related advertisement based on the processing information based on the use of the purse, so that the advertisement providing apparatus sends the advertisement selected on the basis of the processing information to the terminal apparatus through the advertisement dispatching apparatus, And an advertisement service system for the advertisement service system.

According to another aspect of the present invention, there is provided an advertisement management apparatus comprising: a communication unit for communicating with an advertisement dispatch apparatus and an electronic wallet service apparatus interworking with one or more terminal apparatuses to transmit and receive data for an advertisement service; And when the one or more terminal apparatuses use the electronic wallet, the electronic wallet service apparatus receives the processing information according to use of the electronic wallet from the electronic wallet service apparatus, selects an advertisement based on the received processing information, And a controller for transmitting the advertisement selected by the advertisement sending device to the terminal device.

In the advertisement management apparatus according to the preferred embodiment of the present invention, the control unit may set an advertisement selection condition including at least one of shop location information using an electronic wallet, information on a shop type, usage history information, and user information .

In the advertisement management apparatus according to the preferred embodiment of the present invention, the control unit registers the advertisement selection condition in the electronic wallet service apparatus and receives the processing information corresponding to the advertisement selection condition from the electronic wallet service apparatus.

According to another aspect of the present invention, there is provided an electronic wallet service device including: a communication unit for communicating with at least one terminal device and an advertisement management device to transmit and receive data for an advertisement service; The electronic wallet service is provided to one or more terminal apparatuses by functionally connecting to the communication unit, and when the electronic wallet is used in one or more terminal apparatuses, Information to the advertisement management apparatus.

In the electronic wallet service apparatus according to the preferred embodiment of the present invention, the electronic wallet may include at least one of a credit card, a check card, a cash card, a membership card, a mobile card, and a coupon registered for electronic wallet service .

In the electronic wallet service apparatus according to the preferred embodiment of the present invention, the process information according to the use of the electronic purse may include electronic wallet information, purchase product information, purchase amount information, purchase number information, store shop location information, Information and affiliate service information.

According to another aspect of the present invention, there is provided a terminal apparatus including: a communication unit for communicating with an advertisement dispatch apparatus and an electronic wallet service apparatus to transmit and receive data for an advertisement service; And an electronic wallet for electronic wallet service is registered in the electronic wallet service device, and when the electronic wallet is registered by the user, the advertisement management device sets the advertisement condition And a controller receiving the selected advertisement through the advertisement dispatching apparatus.

According to another aspect of the present invention, there is provided an advertisement service system, which uses a registered electronic wallet to receive an electronic wallet service, One or more terminal devices receiving a selected advertisement; An electronic wallet service device for requesting an advertisement based on processing information by using an electronic wallet in a terminal device; An advertisement management device for receiving an advertisement request from an electronic wallet service device and selecting an advertisement based on processing information; And an advertisement sending device for sending an advertisement selected by the advertisement management device to the corresponding terminal device.

According to another aspect of the present invention, there is provided a method for providing an advertisement service in an advertisement management apparatus, the method comprising the steps of: when an electronic wallet is used in one or more terminal devices, Receiving an advertisement request based on processing information according to usage; Selecting an advertisement according to predetermined advertisement conditions based on processing information; And transmitting the selected advertisement to the terminal device using the electronic wallet through the advertisement delivery device.

According to another aspect of the present invention, there is provided a method of providing an advertisement service in an advertisement service system, the method comprising: using one or more terminal devices in an electronic wallet; An electronic wallet service apparatus interworking with one or more terminal devices requests an advertisement based on processing information according to usage of an electronic wallet; When an advertisement management apparatus receives an advertisement request from an electronic wallet service apparatus, selecting an advertisement according to preset advertisement conditions based on processing information according to use of the electronic wallet; And transmitting the selected advertisement to a corresponding terminal device using the electronic wallet through an advertisement dispatching apparatus that interlocks the selected advertisement with one or more terminal apparatuses.

In the method for providing the advertisement service in the advertisement service system according to the preferred embodiment of the present invention, the step of requesting the advertisement by the electronic wallet service apparatus based on the processing information according to the use of the electronic purse, Receiving processing information according to use of the electronic wallet as the electronic wallet is used; Setting advertisement request information according to a predetermined advertisement condition based on received processing information; And requesting an advertisement related to the use of the electronic service to the advertisement management apparatus using the set advertisement request information.

According to the present invention, when an electronic purse is used in a terminal device in an advertisement service system, an advertisement is selected on the basis of processing information according to use of an electronic wallet in an advertisement management device, and the selected advertisement is transmitted to the terminal device through an advertisement delivery device, Since it is possible to advertise the target according to the use of the electronic purse, the user can receive only the advertisement of interest, and since the advertiser does not provide advertisement to the unspecified majority, the advertisement effect can be maximized and the advertisement cost can be reduced .

1 is a diagram illustrating a configuration of an advertisement service system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a terminal device in an advertisement service system according to an embodiment of the present invention.
3 is a diagram illustrating a configuration of an electronic wallet service apparatus in an advertisement service system according to an embodiment of the present invention.
4 is a diagram illustrating a configuration of an advertisement delivery apparatus in an advertisement service system according to an embodiment of the present invention.
5 is a diagram illustrating a configuration of an advertisement management apparatus in an advertisement service system according to an embodiment of the present invention.
6 is a diagram illustrating a method for providing an advertisement service in an advertisement service system according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

First, an advertisement service system for providing an advertisement service according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a configuration of an advertisement service system according to an embodiment of the present invention.

1, the advertisement service system includes a plurality of terminal devices 100, an electronic wallet service device 200, an affiliate service device 300, an advertisement delivery device 400, Device 500 as shown in FIG. Here, the advertisement service system may further include a shop settlement apparatus 20 installed in a shop for use of the electronic wallet by a plurality of terminal apparatuses 100 using an electronic wallet service.

The terminal device 100 is a terminal capable of transmitting and receiving various data via the communication network 10 in accordance with a key operation of a user. The terminal device 100 includes a tablet PC, a laptop, a personal computer ), A smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The terminal device 100 is a terminal that performs voice or data communication using the communication network 10 and includes a browser for communicating with the service device 200 via the communication network 10, And a microprocessor for executing and controlling various programs. That is, if the terminal apparatus 100 is capable of server-client communication with the service apparatus 200 and can execute the advertisement service, any terminal can be used, and all the communication computing apparatuses such as a notebook computer, a mobile communication terminal, It is a broad concept that includes. Meanwhile, the terminal device 100 is preferably manufactured with a touch screen, but is not limited thereto.

In particular, when the user uses the electronic wallet registered to receive the electronic wallet service, the terminal device 100 according to the embodiments of the present invention allows the advertisement management apparatus 500 to transmit processing information according to use of the electronic wallet The advertisement delivery apparatus 400 can receive the advertisement selected on the basis of the push delivery method.

The electronic wallet service apparatus 200 registers user information and electronic wallet for a plurality of terminal apparatuses 100 using an application for an electronic wallet, for example, inquires about a membership that a user has subscribed to, If the electronic purse is used in the terminal device 100, the advertisement management device 500 can request the advertisement based on the processing information according to the use of the electronic wallet.

The affiliate service device 300 is a server device such as a communication service provider subscribed in the terminal device 100 and a provider providing affiliate services. When a plurality of terminal devices using an electronic wallet service use an electronic wallet in a shop, Receives the electronic wallet information and the payment information from the payment apparatus 20, performs processing according to the use of the electronic wallet using the received electronic wallet information and the payment information, and transmits the processing information to the electronic wallet service apparatus 200 and the terminal apparatus (100).

The advertisement sending device 400 is an apparatus for sending an advertisement to the terminal device 100 in a pushing manner in cooperation with a plurality of terminal devices 100 and the advertisement managing device 500 through the communication network 10, When the selected advertisement is received from the terminal device 500, the received advertisement can be transmitted to the terminal device 100 in a push manner.

The advertisement managing apparatus 500 may be configured such that when the plurality of terminal apparatuses 100 using the electronic wallet service use the electronic wallet, the advertisement dispatching apparatus 400 receives the electronic wallet service from the electronic wallet service apparatus 200 The related advertisement may be selected according to the advertisement condition based on the received processing information, and the selected related advertisement may be transmitted to the advertisement transmission apparatus 400. [

The terminal apparatus 100, the electronic wallet service apparatus 200, the affiliate service apparatus 300, the advertisement dispatching apparatus 400 and the advertisement management apparatus 500 are linked through the communication network 10, Refers to a network capable of transmitting and receiving data using an Internet protocol using various wired and wireless communication technologies such as the Internet network, intranet network, mobile communication network, and satellite communication network. In addition, the communication network 10 is coupled with the electronic wallet service device 200 to store computing resources such as hardware and software. The communication network 10 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a CDMA (Code Division Multiple Access), a WCDMA The concept is called the next generation network and computing network that will be implemented next, such as Multiple Access, Global System for Mobile Communications (GSM), Long Term Evolution (LTE) and Evolved Packet Core (EPC)

Hereinafter, a configuration of a terminal device in an advertisement service system according to an embodiment of the present invention will be described in detail with reference to the drawings.

2 is a diagram illustrating a configuration of a terminal device in an advertisement service system according to an embodiment of the present invention.

2, the terminal device 100 may include a control unit 110, an input unit 120, a communication unit 130, a storage unit 140, and an output unit 150.

The control unit 110 performs overall control of the terminal device 100. Particularly, the control unit 100 registers the electronic wallet for the electronic wallet service in the electronic wallet service apparatus 200 according to the use of the electronic wallet, The advertisement management apparatus can receive the advertisement selected according to the advertisement condition through the advertisement dispatching apparatus 400 based on the processing information according to the use of the electronic wallet. To this end, the control unit 110 may be configured to include an electronic wallet service execution module 111 and an advertisement processing module 112.

The electronic wallet service execution module 111 receives and executes an application for the electronic wallet from the electronic wallet service device 200, downloads the program for the electronic wallet and installs it in the application, executes the installed electronic wallet program, You can use your wallet. For this purpose, the electronic wallet service execution module 111 can register his / her electronic wallet through the installed application. In order to use the electronic wallet registered by the user visiting the shop, And transmits the electronic wallet information and the user information to the shop payment apparatus 200. [ Here, the electronic wallet may include at least one of a registered credit card, a check card, a cash card, a membership card, a mobile card, and a coupon for electronic wallet service.

As the user uses the electronic wallet, the advertisement processing module 112 requests the advertisement based on the processing information based on the use of the electronic wallet in the electronic wallet service device 200, From the delivery device 400, and to display the received advertisement on the service execution screen.

The input unit 120 may generate a user input signal corresponding to a request or information of a user according to a user's operation and may be implemented as various input means that are currently commercialized or can be commercialized in the future. , A joystick, a touch screen, a touch pad, or the like, as well as a gesture input means for sensing a user's motion and generating a specific input signal. The input unit 120 receives input information for requesting subscription for use of the electronic wallet service from the user and information about the electronic purse to be registered, and can generate an input signal to the control unit 110. [

The communication unit 130 communicates with the service device 200 through the communication network 10 to transmit and receive advertisement services and messages for screen capture. The communication unit 130 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 130 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 130 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 130 performs communication for use of the electronic wallet using local communication with the shop payment apparatus 20, and performs communication for the electronic wallet service with the electronic wallet service apparatus 200 through the communication network 10 And perform communication for receiving an advertisement from the advertisement sending apparatus 400. [

The storage unit 140 stores information necessary for the operation of the terminal apparatus 100, and in particular, can store an application for an electronic wallet service, an electronic wallet program, and the like. Can be stored. The storage unit 140 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disc Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

The output unit 150 is a means for providing a user with an operation result or status of the terminal device 100. The output unit 150 includes a display unit for visually outputting the result through a screen or a speaker for outputting an audible sound can do. Particularly, in the present invention, it is possible to display a screen related to an advertisement service driven by the terminal device 100, display an image of an advertisement program executed according to a request of a user on a screen, input a screen capture command A menu for receiving can be displayed on the advertisement screen. Also, the output unit 150 may receive the advertisement selected by the advertisement management apparatus 500 through the advertisement dispatching apparatus 400 according to the use of the electronic wallet, and output the advertisement through the display unit and the speaker.

Next, a configuration of a service apparatus in an advertisement service system according to an embodiment of the present invention will be described in detail with reference to the drawings.

3 is a diagram illustrating a configuration of an electronic wallet service apparatus in an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 3, the service apparatus 200 may include a controller 210, a communication unit 220, and a storage unit 230.

The control unit 210 controls the overall operation of the service device 200 and the operation for the electronic wallet service. For this purpose, the control unit 210 may include the electronic wallet service module 211.

The electronic wallet service module 211 provides an application for electronic wallet service to a plurality of terminal devices 100 and executes an application in a plurality of terminal devices 100. In this case, Lt; / RTI > When the electronic wallet service module 211 receives an electronic wallet registration request from a plurality of terminal devices 100, the electronic wallet service module 211 registers the electronic wallet for each terminal device 100 using electronic wallet information and user information, Purse inquiry, deletion, and the like. It is possible to inquire affiliate service (membership) to which a user has subscribed, to perform subscription and withdrawal processing of the displayed affiliate service, to map the inquired affiliate service to the registered electronic wallet Thereby providing an electronic wallet service. For example, when the terminal device 100 receives a registration request to use a credit card as an electronic wallet, the electronic wallet service module 211 maps and stores the credit card information and the user information, Register. Then, the electronic wallet service module 211 inquires the service to be affiliated through the electronic wallet or the cooperated service in the credit card, provides the inquired service information to the terminal device 100, and selects the affiliate service to be used from the user The electronic wallet service can be provided in connection with the electronic wallet. In addition, the electronic wallet service module 211 may provide an electronic wallet service by linking an affiliate service directly inquired without a user selection to an electronic wallet service. For example, when the affiliate service is a service for accumulating mileage provided by a specific store, the electronic wallet service module 211 associates the mileage credit service with the registered credit card, purchases the product from a specific store, When the payment is processed by the card, the electronic wallet service can be provided so that a part of the merchandise amount can be accumulated by the mileage.

When a plurality of terminal devices 100 using the wallet service use the electronic wallet, the electronic wallet service module 211 receives processing information according to use of the electronic wallet from the affiliate service device 300, 212, respectively.

The advertisement request module 212 grasps the information corresponding to the advertisement condition in the processing information transmitted from the advertisement request module 212, sets the identified information as the advertisement request information, The device 500 may request an associated advertisement for use of the electronic wallet.

The communication unit 220 transmits and receives messages for the electronic wallet service to and from the plurality of terminal devices 100 and the affiliate service device 300 through the communication network 10 and transmits the advertisement according to the use of the electronic wallet And send and receive messages to request. The communication unit 220 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 220 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 220 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively.

The storage unit 230 stores relevant information for providing an advertisement service. Specifically, the storage unit 230 may store electronic wallet registration information such as electronic wallet information, user information, and affiliate service information for each of the plurality of terminal apparatuses 100, and may use the electronic wallet received from the affiliate service apparatus 200 Can be stored. The storage unit 230 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

Next, a configuration of an advertisement sending apparatus in an advertisement service system according to an embodiment of the present invention will be described in detail with reference to the drawings.

4 is a diagram illustrating a configuration of an advertisement delivery apparatus in an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 4, the advertisement sending apparatus 400 can send an advertisement transmitted from the advertisement management apparatus 500 in cooperation with a plurality of terminal apparatuses 100. The advertisement sending apparatus 400 may include a control unit 410, a communication unit 420, and a storage unit 430.

The control unit 410 controls the overall operation of the advertisement sending apparatus 200 and the operation for the advertisement service. For this purpose, the control unit 410 may include a message processing module 411.

Upon receiving the advertisement from the advertisement management apparatus 500 according to the use of the electronic wallet, the message processing module 411 confirms the corresponding terminal device 100 to which the received advertisement is to be transmitted, . At this time, the message processing module 411 may apply the push method to send the received advertisement to the corresponding terminal device 100 in the push message. Also, the message processing module 411 can receive the information about the parameters of the advertisement medium operating in the plurality of terminal devices using the electronic wallet service from the electronic wallet service device 200, and register the parameters.

The communication unit 420 may communicate with a plurality of terminal devices 100 and the advertisement management device 500 through the communication network 10 to transmit and receive messages for an advertisement service. The communication unit 420 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 420 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 420 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively.

The storage unit 430 stores relevant information for providing an advertisement service. Specifically, the storage unit 430 may store the parameter registration information and the advertisement data for the advertisement received by the advertisement management apparatus 500. The storage unit 430 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

Next, a configuration of an advertisement management apparatus in an advertisement service system according to an embodiment of the present invention will be described in detail with reference to the drawings.

5 is a diagram illustrating a configuration of an advertisement management apparatus in an advertisement service system according to an embodiment of the present invention.

5, the advertisement management apparatus 500 may include a control unit 510, a communication unit 520, and a storage unit 530.

The control unit 510 selects an associated advertisement for use in the electronic purse in cooperation with the electronic wallet service apparatus 200 and the advertisement sending apparatus 400 and transmits the selected advertisement to the advertisement dispatching apparatus 400. For this, the control unit 510 may include an advertisement management module 511.

The advertisement management module 511 receives the advertisement request message including the advertisement request information from the electronic wallet service device 200 through the communication unit 520 according to the use of the electronic wallet in the terminal device 100 using the electronic wallet service , The advertisement request information included in the advertisement request message may be checked to select the advertisement according to the advertisement condition, and the advertisement sent to the advertisement dispatcher 400 may be transmitted. Here, the advertisement request information is information set according to the advertisement condition based on the processing information according to the use of the electronic wallet from the electronic wallet service apparatus 300 by using the electronic wallet in the terminal device 100 using the electronic wallet service.

Also, the advertisement management module 511 can register and manage the advertisement in advance from the advertisement companies, set the advertisement condition in advance, and transmit the set advertisement condition to the electronic wallet service device 200. Here, the advertisement condition may include at least one of shop location information using the electronic wallet using the electronic wallet, information on a shop type, usage history information, and user information.

The communication unit 520 can communicate with a plurality of terminal devices 100, the electronic wallet service device 200 and the advertisement sending device 400 via the communication network 10 to transmit and receive messages for an advertisement service. The communication unit 520 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 520 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 520 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively.

The storage unit 530 stores relevant information to provide an advertisement service. Specifically, the storage unit 530 may store preset advertisement conditions, processing information of an electronic wallet received from the electronic wallet service apparatus 200, and advertisement data for advertisements registered from advertisement companies. The storage unit 530 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

Hereinafter, a method for providing an advertisement service in the advertisement service system having such a configuration will be described in detail with reference to the accompanying drawings.

6 is a diagram illustrating a method for providing an advertisement service in an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 6, the electronic wallet service device 200 provides an application for the electronic wallet service and an electronic wallet program to the terminal device 100 upon request. When the application is executed in the terminal device 100, the terminal device 100 transmits a usage subscription request message for using the electronic service to the electronic wallet service device 200 in step 1101. Herein, the usage subscription request message may include usage subscription request information and electronic wallet information and user information for electronic wallet registration request. Accordingly, in step 1102, the electronic wallet service device 200 registers the electronic wallet using the electronic wallet information and the user information, stores the registration information by mapping the affiliate service, and transmits the application result information transmission message, To the device (100). In step 1103, the electronic wallet service apparatus 200 performs parameter registration to the advertisement delivery apparatus 400. [

When the user purchases a product from the store and wants to use the electronic wallet in the application, the terminal device 100 communicates with the store payment device 20 via short-range communication in step 1104 and transmits an electronic wallet use request message do. Here, the electronic wallet request message may include electronic wallet information and user information.

Accordingly, in step 1105, the merchant payment apparatus 20 transmits the processing information according to the use of the electronic wallet to the affiliate service apparatus 300 after performing the electronic wallet use processing.

Then, in step 1106, the affiliate service device 300 stores the process information according to the received electronic wallet usage, and transmits the electronic wallet process information to the electronic wallet service device 200 in step 1107. At this time, the affiliate service device 300 may process the affiliate service according to the received process information. For example, if the registered electronic wallet is a credit card and provides an affiliate service in which a certain amount of money is accumulated according to the use of a credit card, the affiliate service apparatus 300 transmits the product information included in the received processing information, The purchasing amount can be confirmed, and a part of the purchase amount of the commodity can be accumulated as mileage. Accordingly, the affiliate service device 300 can manage the accumulated mileage, and can transmit the accumulated mileage information to the terminal device 100. Such mileage information may be included in the electronic wallet processing information or transmitted separately.

Then, in step 1107, the affiliate service device 300 transmits processing information according to use of the electronic wallet to the electronic wallet service device 200 and the terminal device 100. Here, the processing information according to the use of the electronic wallet may include electronic wallet information, usage history information (purchase product, purchase amount, number of purchases, etc.), store information (store location, store type), user information and affiliate service information have. Accordingly, in step 1108, the terminal device 100 can display processing information of the received electronic wallet on the service execution screen.

At this time, in step 1109, the electronic wallet service apparatus 200 sets the advertisement request information according to the preset advertisement condition based on the processing information of the received electronic wallet, and transmits the advertisement request message including the set advertisement request information to the advertisement management apparatus 500).

Accordingly, in step 1110, the advertisement management apparatus 500 selects the related advertisement according to the use of the electronic wallet according to the advertisement condition using the advertisement request information included in the advertisement request message. For example, if it is confirmed that the advertisement management apparatus 500 has purchased the bread from the bakery, the advertisement management apparatus 500 can select an advertisement provided by the bakery or an advertisement related to the purchased bread . In addition, when the mileage is accumulated in the affiliate service from the bakery, the advertisement management device 500 may select an advertisement related to the mileage accumulation or advertisements for other affiliate services provided by the bakery.

Then, in step 1111, the advertisement management apparatus 500 transmits the selected advertisement to the advertisement transmission apparatus 400. Accordingly, in step 1112, the advertisement delivery apparatus 400 confirms the user information transmitted when the advertisement is received in the advertisement management apparatus 500, and transmits the advertisement received to the terminal apparatus 100.

Accordingly, in step 1113, the terminal device 100 outputs the received advertisement to the service execution screen.

According to the advertisement service method in the advertisement service system as described above, the advertisement management device 500 uses the electronic wallet in the terminal device 100, and accordingly, the location of the shop using the electronic wallet, the kind of the store, Information on the use of the electronic wallet, and sends the advertisement selected by the terminal device 100 to the target advertisement according to the use of the electronic wallet.

Program instructions to be recorded may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to a method and an apparatus for providing an advertisement service, and an advertisement service system for the advertisement service system. In the advertisement service system, when an electronic wallet is used in a terminal device, And the selected advertisement is transmitted to the corresponding terminal device through the advertisement dispatching device, it is possible to provide the target advertisement according to the use of the electronic wallet, so that only the interested advertisement can be provided to the user, and the advertisement can be provided to the unspecified number The advertisement effect can be maximized and the advertising cost can be reduced. This is not only a possibility of commercialization or sales, but also a possibility of being practically and practically possible.

10: communication network 20: store settlement apparatus 100: terminal apparatus
110: controller 111: electronic wallet service execution module
112: advertisement processing module 120: input unit 130:
140: storage unit 150: output unit 200: service apparatus
210: controller 211: electronic wallet service module 212: advertisement request module
220: communication unit 230: storage unit 300: affiliate service device
400: an advertisement sending device 410: a control part 411: a message processing module
420: communication unit 430: storage unit 500: advertisement management device
510: control unit 511: advertisement management module 520: communication unit
530:

Claims (11)

A communication unit for communicating with an advertisement dispatch apparatus and an electronic wallet service apparatus interworking with one or more terminal apparatuses to transmit and receive data for an advertisement service; And
Wherein the electronic wallet service apparatus is connected to the communication unit, wherein when one or more terminal apparatuses use the electronic wallet, the electronic wallet service apparatus receives the processing information according to use of the electronic wallet, selects an advertisement based on the received processing information, A control unit for transmitting the selected advertisement to the advertisement delivery apparatus to transmit the selected advertisement to the terminal apparatus;
Wherein the advertisement management apparatus comprises: The apparatus of claim 1,
An advertisement selection condition including at least one of shop location information using the electronic wallet, shop type information, usage history information, and user information. 3. The apparatus of claim 2,
And registers the advertisement selection condition in the electronic wallet service device and receives processing information corresponding to the advertisement selection condition from the electronic wallet service device. A communication unit for communicating with at least one terminal device and the advertisement management device to transmit and receive data for an advertisement service;
Wherein the electronic wallet is functionally connected to the communication unit to provide the electronic wallet service to the one or more terminal apparatuses, and when the electronic wallet is used in the one or more terminal apparatuses, And transmits the processing information according to use of the wallet to the advertisement management apparatus. 5. The electronic purse of claim 4,
Wherein the electronic wallet service includes at least one of a credit card, a check card, a cash card, a membership card, a mobile card, and a coupon registered for the electronic wallet service. The information processing method according to claim 4,
An electronic wallet information, purchase product information, purchase amount information, purchase number information, shop location information, shop type information, user information, and affiliate service information. A communication unit for communicating with the advertisement delivery device and the electronic wallet service device to transmit and receive data for the advertisement service; And
Wherein the electronic wallet service is functionally connected to the communication unit to register an electronic wallet for electronic wallet service in the electronic wallet service device, and when the user uses the registered electronic wallet, A control unit for receiving the selected advertisement according to an advertisement condition through the advertisement dispatching apparatus;
And a terminal device. One or more terminal devices that receive a selected advertisement based on processing information according to use of the electronic wallet, when the user uses the electronic wallet registered to receive the electronic wallet service;
An electronic wallet service apparatus for requesting an advertisement based on the processing information by using the electronic wallet in the terminal device;
An advertisement management apparatus for receiving an advertisement request from the electronic wallet service apparatus and selecting an advertisement based on the processing information; And
An advertisement delivery device for delivering the advertisement selected by the advertisement management device to the terminal device;
And the advertisement service system. The method comprising: receiving an advertisement request from an electronic wallet service apparatus based on processing information according to usage of the electronic wallet, when one or more terminal apparatuses use the electronic wallet;
Selecting an advertisement according to a predetermined advertisement condition based on the processing information; And
Transmitting the selected advertisement to the corresponding terminal device using the electronic wallet through the advertisement delivery device;
The method of claim 1, further comprising: The one or more terminal devices using an electronic wallet;
An electronic wallet service apparatus interlocked with the one or more terminal devices requests an advertisement based on processing information according to use of the electronic wallet;
When an advertisement management apparatus receives an advertisement request from the electronic wallet service apparatus, selecting an advertisement according to the predetermined advertisement condition based on processing information according to use of the electronic wallet; And
Sending the selected advertisement to a corresponding terminal device using the electronic wallet through an advertisement dispatching device operatively associated with the at least one terminal device;
The method comprising the steps of: 11. The method of claim 10, wherein the requesting of the advertisement based on the processing information according to use of the electronic purse by the electronic wallet service apparatus comprises:
Receiving processing information according to use of the electronic wallet as the one or more terminal devices use the electronic wallet;
Setting advertisement request information according to a predetermined advertisement condition based on received processing information; And
Requesting an advertisement related to use of the electronic service to the advertisement management apparatus using the set advertisement request information;
The method comprising the steps of:
KR1020130057571A 2013-05-22 2013-05-22 Method and apparatus for advertisement service, advertisement service system KR20140137480A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP7239233B1 (en) * 2022-09-28 2023-03-14 株式会社HARTi How to execute marketing measures

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP7239233B1 (en) * 2022-09-28 2023-03-14 株式会社HARTi How to execute marketing measures

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