KR102054230B1 - Method for providing comparative commerical service reach to purchase using nfc tag - Google Patents

Abstract

A method of providing a comparative advertisement service using an NFC tag is provided, and receiving and storing advertisement content from at least one advertiser terminal, and acting as a reader for reading an NFC tag from a user terminal to correspond to a path read from the NFC tag. Receiving an access event to access the content, if there is an access event, causing the accessed advertising content to be displayed on the user terminal, the advertising object advertising in the accessed advertising content and advertising the same product as the advertising object Extracting the advertisement content, transmitting a comparison list comparing the advertisement object of the accessed advertisement content with the advertisement object of the extracted advertisement content to the user terminal, and when selecting a user interface for purchase in the user terminal, Payment interface for payments at And a step of controlling so that the output gases.

Description

How to provide comparative advertising service using NFC tag {METHOD FOR PROVIDING COMPARATIVE COMMERICAL SERVICE REACH TO PURCHASE USING NFC TAG}

The present invention relates to a method of providing a comparative advertisement service using an NFC tag, and provides a method of not only providing advertisement content by tagging an NFC tag, but also providing content ranging from comparison advertisement and purchase.

Recently, with the rapid spread of smartphones, the NFC function is starting to be installed, and related companies are making a lot of efforts to introduce NFC application services, but despite the efforts of operators and governments in the NFC market, NFC to date The use of application services is judged to be low, and NFC application services are not activated due to uncertainty about the ROI of NFC application services, lack of recognition of users' NFC technologies and services, and privacy issues.

At this time, the method using NFC is made of a method of advertising by attaching to the bus seat. In this regard, the prior art Korea Patent Publication No. 2015-0042885 (published on April 22, 2015), the advertisement installed on the back of the bus seat back from the NFC tag using a smartphone device equipped with NFC function When NFC is tagged as a step of acquiring basic information on the information transmitted from the smartphone device to the advertising provider server using NFC communication, and through the authentication to send the detailed information corresponding to the information to the smartphone information Initiate a configuration that displays.

However, simply delivering the contents of the advertisement does not have the effect of making a purchase immediately, and in order to make a purchase, a user must manually search for a comparative advertisement, which is his / her choice, or search for a price separately. If active action is required and the user does not want it, the advertisement is nothing but a piece of content that is visible to the user's eyes.

An embodiment of the present invention is not limited to outputting advertisement content, but by outputting a portion of the user's active activity for purchase, that is, a comparison advertisement, and transmitting a content such as a price comparison result and a review together, Automatically outputs content while hesitating to increase the probability of purchase, and users can't purchase by searching and entering information in order to make a purchase. A method of providing a comparative advertisement service using an NFC tag, which enables a consumer to give up a purchase in an easy procedure, may be provided. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention, receiving and storing the advertising content from at least one advertiser terminal, acting as a reader for reading the NFC tag from the user terminal in the NFC tag Receiving an access event that accesses the advertisement content in response to the read path; if the access event exists, causing the accessed advertisement content to be displayed on the user terminal; an advertisement object for advertising in the accessed advertisement content; Extracting the advertisement content advertising the same product as the object, transmitting a comparison list comparing the advertisement object of the accessed advertisement content and the advertisement object of the extracted advertisement content to the user terminal, and a user for purchase in the user terminal. If you selected the interface, For a and a step of controlling so that outputs a billing interface.

According to any one of the problem solving means of the present invention described above, it is not limited to outputting the advertising content, but the portion that the user must actively do for purchase, that is, output a comparative advertisement, and the content such as price comparison results and reviews By sending it together, the content is automatically displayed while the user is hesitant to increase the probability of reaching the purchase, and the user cannot purchase by searching and entering information in order to make a purchase. Consumers who give up their purchases in frustration through the process, etc. can be brought to the purchase in an easy procedure, and the landscape can be improved by converting flyers that harm the urban landscape into NFC tags.

1 is a block diagram illustrating a comparative advertisement service providing system using an NFC tag according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a comparative advertisement service providing server shown in FIG. 1.
3 is a diagram illustrating various embodiments in which a comparative advertisement service is implemented according to an embodiment of the present invention.
4 is a diagram illustrating a process of transmitting and receiving data between components included in the comparative advertisement service providing system using the NFC tag of FIG. 1 according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a method of providing a comparative advertisement service using an NFC tag according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, without excluding other components, unless specifically stated otherwise, one or more other features It is to be understood that the present disclosure does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", and the like, are used at, or in close proximity to, numerical values when manufacturing and material tolerances inherent in the meanings indicated are intended to aid the understanding of the invention. Accurate or absolute figures are used to assist in the prevention of unfair use by unscrupulous infringers. As used throughout the specification of the present invention, the term "step of" or "step of" does not mean "step for".

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, or two or more units may be realized by one piece of hardware.

Some of the operations or functions described as being performed by the terminal, the apparatus, or the device may be performed instead in the server connected to the terminal, the apparatus, or the device. Similarly, some of the operations or functions described as being performed by the server may be performed by the terminal, apparatus or device connected to the server.

In the present specification, some of the operations or functions described as mapping or matching with a terminal mean that a unique number of a terminal or identification information of an individual, which is identification data of the terminal, is mapped or matched. Can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a comparative advertisement service providing system using an NFC tag according to an embodiment of the present invention. Referring to FIG. 1, the comparative advertisement providing system 1 using NFC may include a user terminal 100, a comparative advertisement service providing server 300, an advertiser terminal 400, a beacon 500, and an NFC tag 600. It may include. However, since the comparative advertisement service providing system 1 using the NFC tag of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, the user terminal 100 may be connected to the comparative advertisement service providing server 300 through the network 200. In addition, the user terminal 100 may be connected to the NFC tag 600 and the beacon 500 through the network 200. In addition, the comparative advertisement service providing server 300 may be connected to the user terminal 100 and the advertiser terminal 400 through the network 200. In addition, the advertiser terminal 400 may be connected to the comparative advertisement service providing server 300 and the beacon 500 through the network 200. The beacon 500 and the NFC tag 600 may be connected to the user terminal 100 through the network 200.

Here, the network 200 refers to a connection structure capable of exchanging information between respective nodes such as a plurality of terminals and servers, and an example of such a network 200 includes RF and 3rd Generation Partnership Project (3GPP). Network, Long Term Evolution (LTE) network, 5th Generation Partnership Project (5GPP) network, World Interoperability for Microwave Access (WIMAX) network, Internet (LAN), Local Area Network (LAN), Wireless LAN (Wireless Local Area Network), Wide area network (WAN), personal area network (PAN), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network and the like, but are not limited thereto.

The user terminal 100 may be a terminal receiving a signal from the beacon 500 or reading the NFC tag 600. The user terminal 100 may be a terminal that is redirected to a page according to an embodiment of the present invention due to a path or data received from the beacon 500 or the NFC tag 600. The user terminal 100 may be a terminal of a user accessing a web page, an app page, an application, or a program provided by the comparative advertisement service providing server 300. In this case, the user terminal 100 may be a terminal that not only outputs the advertisement page but also outputs the same kind of advertisement content comparable to the corresponding product and outputs a comparative advertisement. In addition, the user terminal 100 may be a terminal that outputs a comparison result by comparing corresponding products with a price comparison, a price, a late date, a menu, and a price ratio. In addition, the user terminal 100 may be a terminal that receives the purchase interface to enable the user's purchase without switching the advertisement page when the user decides to purchase after the comparison result. In addition, when purchasing the corresponding product, the user terminal 100 may be a terminal capable of receiving a discount coupon if the promotion code or the name of the product is described. In addition, when the product is a real estate or real estate and an auction is in progress, the user terminal 100 may be a terminal that outputs an interface for checking the initial price of the auction and allowing the auction to be made. The user terminal 100 may be a terminal that displays advertisement content on a screen that is being photographed through AR (augmented reality), outputs a comparative advertisement as an AR, and enables purchase. In addition, the user terminal 100 may be, for example, a page provided by the comparative advertisement service providing server 300, and a terminal for selecting and outputting a comparison advertisement from a “total advertisement homepage” or performing a search.

Here, the user terminal 100 may be implemented as a computer that can access a server or a terminal in a remote location through the network 200. Here, the computer may include, for example, a set top box, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the user terminal 100 may be implemented as a terminal that can access a server or terminal in a remote location through the network 200. The user terminal 100 is, for example, a wireless communication device that ensures portability and mobility, and includes a navigation, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), and a personal PHS (PHS). Handyphone System (PDA), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, All types of handheld based wireless communication devices such as smartphones, smartpads, tablet PCs, and the like may be included.

The comparative advertisement service providing server 300 may be a server that receives and registers advertisement content and detailed information from the advertiser terminal 400 and uploads the same to a page. In addition, the comparative advertisement service providing server 300 is a subject of the advertisement identification information of the beacon 500 and the NFC tag 600 and the beacon 500 or the NFC tag 600 provides a path or information. The advertiser terminal 400 may be mapped and stored. In addition, when the advertisement content is updated from the advertiser terminal 400, the comparative advertisement service providing server 300 updates the advertisement content uploaded to the page and is provided by the beacon 500 and the NFC tag 600. If the information or path is changed, the server may be updated. In addition, when the comparison advertisement service providing server 300 is redirected to the signal reception or reading of the beacon 500 or the NFC tag 600 from the user terminal 100, the comparison advertisement with a neighboring product within a preset radius is received from the user terminal. (It may be a server to be output from 100. Also, the comparative advertising service providing server 300, when the beacon 500 or NFC tag 600 in the user terminal 100, the advertising content is output to the AR If the beacon 500 or the NFC tag 600 is scanned for the auction of a property or a real estate, the user terminal 100 may be a beacon 500. ) Or the server to check the current price on the auction page converted through the NFC tag 600, and apply for bidding.

In this case, the comparative advertisement service providing server 300 may be implemented as a computer that can access a server or a terminal in a remote place through the network 200. Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like, equipped with a web browser.

The advertiser terminal 400 may be a terminal of an advertiser that registers and uploads advertisement content. At this time, the advertiser terminal 400 may be a company, but may also be a terminal of a small business. In addition, when the purchase request is received from the comparison advertisement service providing server 300 from the user terminal 100, the advertiser terminal 400 may be a terminal that performs a process according to the purchase request of the user terminal 100.

Here, the advertiser terminal 400 may be implemented as a computer that can access a server or terminal in a remote place through the network 200. Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like, equipped with a web browser. In this case, the advertiser terminal 400 may be implemented as a terminal that can access a server or terminal in a remote location through the network 200. The advertiser terminal 400 is, for example, a wireless communication device that ensures portability and mobility, and includes a navigation, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), and a personal PHS (PHS). Handyphone System (PDA), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, All types of handheld based wireless communication devices such as smartphones, smartpads, tablet PCs, and the like may be included.

The beacon 500 may be a short range wireless communication device based on the Bluetooth 4.0 (BLE) protocol. In addition, the beacon 500 may communicate with devices within a maximum of 70m, but this may be changed or adjusted according to the implementation situation or conditions. Beacon 500, when the user terminal 100 approaches, may directly provide a path to the advertising content to the user terminal 100, NFC when the NFC mode is not activated in the user terminal 100, It may be a device for transmitting a control signal to activate the read mode. In addition, the beacon 500 scans the NFC tag 600 by activating the NFC reading mode of all the smart terminals included in the communication range of the beacon 500, in addition to providing a path for one advertisement content. It may be a device to output the advertisement of the NFC tag 600 in the smart terminal.

The NFC tag 600 may be a smart card and a reader combined into an international standard capable of financial settlement and RFID service through short-range communication within 10 cm. At this time, NFC is one of the wireless recognition technologies that extend the ISO / IEC 14443 contactless card or RFID standard, and in particular, the ISO / IEEE 14443 standard can be extended to communicate with existing devices such as NFC / IEEE 14443 readers or smart cards. It is apparent that the present invention is not limited to the above-described standard. In addition, the NFC tag 600 is not limited to a passive device, but may also be implemented as an active device, and may provide wireless charging when the NFC tag 600 is implemented as an active device. At this time, while the wireless charging to the NFC tag 600, it may be to be output to the advertising content pre-mapped and stored in the NFC tag 600, it may be connected to the page to provide the interface to proceed with the purchase. NFC tag 600 may be combined with the wireless charger to be implemented in the side of the device. In addition, in the device side coupled with the NFC tag 600, an antenna and an NFC antenna capable of receiving wireless power transmission may be included, which may be implemented as one module. In addition, in order to be implemented as a single module combined NFC tag 600 and the wireless charging module, may be implemented based on magnetic resonance. The NFC tag 600 may be a tag in which data is read from the user terminal 100 to output the location-based advertisement. However, it is obvious that the present invention is not limited to location-based advertising.

FIG. 2 is a block diagram illustrating a comparative advertisement service providing server illustrated in FIG. 1, and FIG. 3 is a diagram for describing various exemplary embodiments in which a comparative advertisement service is implemented according to an embodiment of the present invention.

2, the comparative advertisement service providing server 300 according to an embodiment of the present invention may include a storage unit 310, a receiver 320, a display unit 330, an extractor 340, and a transmitter ( 350, the controller 360 may be included.

Another server (not shown) operating in conjunction with the comparative advertising service providing server 300 or the comparative advertising service providing server 300 according to an embodiment of the present invention is NFC to the user terminal 100 and the advertiser terminal 400. When transmitting a comparative advertisement service application, a program, an app page, a web page, etc. using a tag, the user terminal 100 and the advertiser terminal 400 may use a comparative advertisement service application, a program, an app page, a web page using an NFC tag. Can install or open the back. In addition, the service program may be driven in the user terminal 100 and the advertiser terminal 400 using a script executed in a web browser. Here, the web browser is a program that enables the use of the World Wide Web (WWW) service, and refers to a program that receives and displays hypertext described in HTML (hyper text mark-up language), for example, Netscape. , Explorer, chrome and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smartphone).

In this case, the network 200 is connected to the user terminal 100, the comparative advertisement service providing server 300, the advertiser terminal 400, the beacon 500, and the NFC tag 600 to the network 200. This means creating a communication object at a communication contact for communication with a terminal. Comparative advertisement service providing server 300 may exchange data with each other through a communication object.

Comparative advertisement service using an NFC tag according to an embodiment of the present invention, a leaflet is attached to a number of neighbors in order to damage the appearance, to prevent people from advertising ads that no longer see, using the NFC tag advertising content It is not only to output from the smart terminal, but also to provide a clean and convenient advertisement by providing an interface that can be compared to other products in the smart terminal output, and even purchase. However, the present invention is not limited only to the above, and more embodiments and purposes may be further included.

The storage unit 310 may receive and store advertisement content from at least one advertiser terminal 400. In this case, when the storage unit 310 receives and stores the advertisement content from the at least one advertiser terminal 400, the advertisement content may be uploaded to the total advertisement page provided by the comparative advertisement service providing server 300. In addition, the storage 310 may store the NFC tag 600 which provides a path to access the advertisement content by mapping the at least one advertiser terminal 400 and the advertisement content. In this case, as described above, the NFC tag 600 may further include a beacon 500 that activates the NFC reading mode to the smart terminal.

Here, the total advertisement homepage may be, for example, a homepage that classifies, categorizes and uploads advertisement contents of all small businesses and large corporations in the vicinity of one shrine. At this time, the advertisement output may vary according to the region where the user terminal 100 is connected. For example, assuming that the user terminal 100 is connected in 1 shrine, a total advertisement menu of 1 shrine may be output, and assuming that the user terminal 100 is connected in Yangjae 1 dong, around Yangjae 1 dong A total advertisement menu of may be output. In this case, the layout as well as the content of the homepage according to the region to be accessed may vary.

The receiver 320 may operate as a reader that reads the NFC tag 600 from the user terminal 100 to receive an access event that accesses the advertisement content in response to the path read by the NFC tag 600. For example, assuming that the NFC tag 600 is installed in 101 apartment B for apartment occupants, provide a path to output announcements or announcements or advertisements for 101 residents in 101 Can be.

If there is an access event, the display unit 330 may display the accessed advertisement content on the user terminal 100. At this time, when the advertisement content is output, not only the advertisement is output, but also the price, type, menu, etc. of the product may be output together, and the late or purchase interface may also be output together.

The extractor 340 may extract an advertisement object for advertising from the accessed advertisement content and an advertisement content for advertising the same product as the advertisement object. For example, assuming that the advertising content is an advertisement of XX coffee shop, other coffee shops in the neighborhood can be output together, and the comparison, reviews, photos, etc. can be output together, so that the user can search without searching. They can help you decide what to buy or compare them right away.

The transmitter 350 may transmit, to the user terminal 100, a comparison list for comparing the advertisement object of the accessed advertisement content with the advertisement object of the extracted advertisement content. The comparison list, the user interface for purchases, and the payment interface may be overlaid on the accessed advertising content. At this time, when the screen is switched, depending on the situation where the user is located, there may be a delay or users who do not want to use the payment interface depending on the amount of data retained. Therefore, the payment interface or the user interface for purchase may be output in such a manner as to be overlaid on the current screen, so as to prevent abandonment or unwanted situation as much as possible. However, the present invention is not limited thereto and it is obvious that the screen is not excluded from being switched or moved to another screen.

The controller 360 may control the user terminal 100 to output a payment interface for payment when the user interface for purchase is selected in the user terminal 100. In this case, the payment interface may be automatically input according to personal information and payment means information mapped and stored in the basic account of the user terminal 100. For example, if information and payment means (cards, etc.) input to the user's account exist in the user terminal 100, the user inputs automatically without the user's approval, and then obtains approval for using the corresponding information. Can be implemented.

The NFC tag 600 may be a tag for advertising an advertisement object located within a preset radius of the user terminal 100, and the comparative advertisement service providing server 300 may be located within the preset radius. The user terminal 100 may transmit a result of comparing the advertisement objects. In this case, as described above, when the NFC tag 600 further includes a wireless power communication module, the advertisement of the page provided by the comparative advertisement service providing server 300 according to an embodiment of the present invention is continuously maintained. It can also be implemented to output In this case, the advertisement may be location-based, but is not limited thereto.

On the other hand, if there is an access event, the display unit 330 may control to output the accessed advertising content to the AR when the access to the advertising content is displayed on the user terminal 100. In addition, the display unit 330 may output the price list and the late list of the advertisement object of the advertisement content as the AR without switching the screen of the advertisement content as the AR. When the other NFC tag 600 is recognized while the access event is present, the advertisement content of the other NFC tag 600 may be output.

In addition, when the comparison list comparing the advertisement object of the advertisement content accessed by the transmitter 350 to the advertisement object of the extracted advertisement content is transmitted to the user terminal 100, the comparison list is transmitted to the advertisement content of the user terminal 100. Can be output to AR together. Accordingly, the user terminal 100 can browse the NFC tag 600 while looking at the shooting screen, and when reading the NFC tag 600, the advertisement content is output to be immediately overlaid on the shooting screen, and the advertisement content is output. In addition, comparative advertisements, reviews, prices, and even the purchase interface is output together, so one-click progress from advertisement to purchase on one screen.

When the NFC tag 600 is a tag for job advertisement or real estate advertisement, when the user terminal 100 tags the NFC tag 600 for job advertisement or real estate advertisement, job information updated in real time or Real estate information can be checked. For example, if A wants to apply to convenience store B, he may hesitate to ask him about his salary or what time it is. Or, if C wants to know if there is a vacancy, but looking through the real estate, it is difficult to pay the real estate brokerage costs, it is difficult to directly intervene. At this time, the user terminal 100, by tagging the NFC tag 600 disposed in the convenience store B can check the updated information in real time, even if the real estate does not go directly through the NFC tag 600 to see the photos, etc. If you want to see it yourself, you can tell them how to make an appointment with the landlord or tenant. Accordingly, the people who give up the house only need to tag the NFC tag 600 in order to reduce the intermediary fee, so that the renter does not have to repeat the same words, the renter can obtain the information immediately.

In addition, there may be a case where the NFC tag 600 is attached to an object, a property, or a real estate where an auction is performed. That is, when the price information is not determined in the real estate information, the user terminal 100 may inquire the current price of the real estate and participate in the auction within the screen on which the real estate information is output.

On the other hand, when the transmission unit 350 transmits a comparison list comparing the advertisement object of the advertisement content and the extracted advertisement content to the user terminal 100, the promotional code printed on the NFC tag 600 is the user When input from the terminal 100, a discount coupon applying a discount to the advertisement object of the NFC tag 600 may be transmitted to the user terminal 100. In this case, the promotion code may be a product name of the advertisement object. Here, the promotion code may be a series of random numbers, but the user enters the code one by one, so that the user unknowingly and memorizes the brand name or brand name of the non-numeric advertising product while the user enters it. Therefore, the advertising effect can be improved. However, the promotion code is not limited to the product name but may be made of another name or a series of numbers, symbols, letters, images, and the like.

In addition, the NFC tag 600, when the user terminal 100 is changed to the NFC reading mode by the beacon 500 signal output from the beacon 500 disposed around the NFC tag 600, the user terminal 100 Can be automatically read from.

The advertisement content may be advertisement content uploaded into a total advertisement page that classifies and categorizes an advertisement within a predetermined radius to which the NFC tag 600 is attached.

In this case, while the advertisement content is being output, the concentration of the advertisement content may be grasped to provide the user-interacted advertisement content. For example, there are various methods for determining the degree of concentration, but there are methods by face recognition, methods by motion recognition, and methods by interaction recognition, and two or more of these methods may be used in combination. In the case of concentration determination by face recognition, it is determined how long a user stares at an advertisement. For example, by recognizing facial feature points such as eyes, nose, and mouth, the facial angle between the user and the user terminal 100 is calculated, and the time at which the facial angle is maintained is measured to maintain within a predetermined facial angle value for a predetermined time or more. In this case, it may be determined that the user focused on the advertisement.

In addition, by calculating the face size, the distance between the user and the user terminal 100 can be predicted, and it can be determined whether the user is approaching or stopping toward the user terminal 100. Of course, the distance measurement method using face recognition has a higher error rate than a proximity sensor or a motion sensor. Therefore, rather than using the absolute absolute value directly, the distance measurement method uses a range such as a long distance, a medium distance, and a short distance to calculate the range and use it to determine concentration. It may be desirable. By placing the buffer area before and after the range threshold, a drastic change in the range value can be reduced. You can also predict distance more accurately by considering the ratio of body size to face size. In addition, it is possible to minimize the error by applying various algorithms to the distance measuring method by face recognition.

In the case of determination of concentration by motion recognition, it may be determined by whether the user is approaching or away from the user terminal 100, how much the user is looking at the user terminal 100, or the like. On the other hand, the determination of concentration by interaction recognition may be clear. In the case of an interactive advertisement, the user's touch action may be regarded as a direct concentration of the advertisement.

For example, when a user is remote and not focused on telescreen content, the user can play well-looking content from a distance, and when the user enters the mid-range and focuses on the content, he can get closer and get information. have. In addition, when the user approaches the user terminal 100, the guide system menu is exposed, and the user may touch the display to find necessary information. In addition, when the concentration of the user is determined by using the recognition method, when the camera position is at the camera position of the smart terminal, the concentration may be determined using a motion sensor together. For example, the user's gesture, movement speed, movement direction, or the like may be determined.

Hereinafter, a comparative advertisement service using the NFC tag having the above-described configuration will be described with reference to FIGS. 3 and 4.

Referring to FIG. 3, (a) the beacon 500 transmits an NFC reading mode switching control signal to activate the NFC reading mode of the user terminal 100, and the user terminal 100 switched to the NFC reading mode may be NFC. The tag 600 can be read.

In addition, (b) the user terminal 100 may output the advertisement content along with the path provided by the NFC tag 600, and output the comparative advertisement. In addition, (c) assuming that the user terminal 100 compares and outputs a chicken advertisement, the user terminal 100 not only outputs the contents of the chicken advertisement, but also converts the screen to a single screen including the late, photograph, price, and purchase interface of the advertisement object. By outputting directly without, it can be configured to induce a purchase without the user's rejection.

In addition, (d) assuming that the NFC tag 600 is a tag that outputs the advertisement of XX chicken, the user terminal 100, in order to receive a discount coupon may be given a discount coupon to write the name XX chicken. And, (e) the user terminal 100, you need to enter a business name, such as XX chicken to receive a discount coupon. For example, an advertisement is intended to make people aware that it is XX chicken, and if you listen or watch it once, people are dramatically less likely to remember. At this time, if people write and write once, they are more likely to remember and can achieve the purpose of advertising. Therefore, discount coupons can be entered by customers directly instead of meaningless barcodes or QR codes. have.

(e) And, the user terminal 100 may be output on the screen for shooting the advertising content of the XX chicken with AR while reading the NFC tag 600. Through this, it is possible to attract the interest of the customer due to the AR, and to bring the effect of inducing the purchase to the novelty of pressing the purchase interface output to the AR.

And, (f) the comparative advertising service according to an embodiment of the present invention, a house auction exists, or even a customer who wants to find out the empty room, before entering directly, check whether the house is still auction or lease, It can be provided so that you can look inside or bid in auction in advance.

The matters that are not described for the method of providing a comparative advertisement service using the NFC tag of FIGS. 2 and 3 are the same as those described above for the method of providing the comparative advertisement service using the NFC tag through FIG. 1. Since it can be easily inferred, a description thereof will be omitted.

4 is a diagram illustrating a process of transmitting and receiving data between components included in the comparative advertisement service providing system using the NFC tag of FIG. 1 according to an exemplary embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each component will be described with reference to FIG. 4, but the present disclosure is not limited to the above-described embodiments, and is illustrated in FIG. 4 according to the various embodiments described above. It is apparent to those skilled in the art that the process of transmitting and receiving data may be changed.

Referring to FIG. 4, the comparative advertisement service providing server 300 may receive and store advertisement comprehensive information such as advertisement content, advertisement detail information, and location from the advertiser terminal 400.

And, the comparative advertisement service providing server 300 registers the beacon 500 or the NFC tag 600 (S4200), when the user terminal 100 is located in the signal receiving area of the beacon 500, NFC activation After receiving the signal (S4300) is switched to the NFC read mode (S4300), the NFC tag 600 is read.

In this case, the user terminal 100 accesses the path input through the NFC tag 600 (S4500) and receives the advertisement content from the comparative advertisement service providing server 300 to output the advertisement content (S4600).

In addition, the comparative advertisement service providing server 300 receives a location from the user terminal 100 (S4700), and the user terminal 100 starts displaying the advertisement content based on the location as an AR (S4800).

Thereafter, the comparative advertisement service providing server 300 transmits the comparative advertisement to the user terminal 100 and provides an interface leading to the purchase (S4810). Accordingly, the user terminal 100 outputs the comparative advertisement. In operation S4830, a purchase is requested (S4850).

In this case, through the purchase interface provided by the comparative advertisement service providing server 300 (S4850), the user terminal 100 receives the purchase interface (S4870) and automatically fills in the information of the user account (Fill-in). (S4890).

And, if the payment is approved (S4900), so that the user of the user terminal 100 receives the product, the comparative advertisement service providing server 300 transmits the order request to the advertiser terminal 400 (S4910, S4930). ).

The order between the above-described steps S4100 to S4930 is merely an example, and the present invention is not limited thereto. That is, the order between the above-described steps (S4100 to S4930) may be changed mutually, and some of the steps may be executed or deleted at the same time.

The matters that are not described with respect to the method of providing a comparative advertisement service using the NFC tag of FIG. 4 are the same as those described above with respect to the method of providing the comparative advertisement service using the NFC tag through FIGS. 1 to 3. Since it can be easily inferred, a description thereof will be omitted.

5 is a flowchart illustrating a method of providing a comparative advertisement service using an NFC tag according to an embodiment of the present invention. Referring to FIG. 5, advertisement content is received and stored from at least one advertiser terminal (S5100).

In addition, the comparative advertisement service providing server operates as a reader that reads the NFC tag from the user terminal and receives an access event that approaches the advertisement content in response to the path read from the NFC tag (S5200).

In addition, the comparative advertisement service providing server, if there is an access event, to display the accessed advertising content on the user terminal (S5300), and to advertise the advertising object and the same product as the advertising object and the advertising object in the accessed advertising content; The advertisement content is extracted (S5400).

Here, the comparative advertisement service providing server transmits a comparison list comparing the advertisement object of the accessed advertisement content and the advertisement object of the extracted advertisement content to the user terminal (S5500), and selects a user interface for purchase in the user terminal. In operation S5600, the user terminal controls to output a payment interface for payment.

The matters that are not described for the method of providing a comparative advertisement service using the NFC tag of FIG. 5 are the same as those described above for the method of providing the comparative advertisement service using the NFC tag through FIGS. 1 to 4. Since it can be easily inferred, a description thereof will be omitted.

The method of providing a comparative advertisement service using an NFC tag according to an embodiment described with reference to FIG. 5 may also be implemented in the form of a recording medium including instructions executable by a computer such as an application or a program module executed by a computer. Can be. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Comparative ad service providing method using an NFC tag according to an embodiment of the present invention described above, by the application (which may include a program included in the platform or operating system basically installed in the terminal) It may be executed by an application (ie, a program) installed by the user directly on the master terminal through an application providing server such as an application store server, an application, or a web server associated with the corresponding service. In this sense, the method of providing a comparative advertisement service using the NFC tag according to the embodiment of the present invention described above is implemented as an application (that is, a program) that is basically installed in a terminal or directly installed by a user, It can be recorded on a readable recording medium.

The above description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (10)

In the comparative advertising service providing server executed in the comparative advertising service providing server,
Receiving and storing advertisement content from at least one advertiser terminal;
Receiving an access event that accesses an advertisement content corresponding to a path read from the NFC tag by operating as a reader that reads an NFC tag from a user terminal;
If the access event exists, causing the accessed advertising content to be displayed on the user terminal;
Extracting an advertisement object advertising from the accessed advertisement content and an advertisement content advertising the same product as the advertisement object;
Transmitting to the user terminal a comparison list including price, reviews, menus, and price ratios for comparing the advertisement object of the accessed advertisement content with the advertisement object of the extracted advertisement content; And
If the user interface is selected for purchase in the user terminal, controlling to output a payment interface for payment in the user terminal
Including,
The comparison list, the user interface for purchase and the payment interface are overlaid on the accessed advertising content, and the payment interface is automatically mapped and stored in accordance with the personal information and payment means information mapped and stored in the basic account of the user terminal. Input,
The NFC tag is a tag for advertising an advertisement object located within a preset radius with respect to the location of the user terminal, and the comparison advertisement service providing server compares the result of comparing the advertisement object located within the preset radius with the user. Transmit to the terminal,
When the NFC tag is a tag for job advertisement or real estate advertisement, when tagging the NFC tag for job advertisement or real estate advertisement in the user terminal, the real-time updated job information or real estate information is checked, and the real estate If the information is in the form of an auction in which price information is not determined, the auction is provided at the comparative advertisement service providing server so that the user terminal can query the current quotation of the real estate and participate in the auction within the screen on which the real estate information is output. Provide an engagement interface,
When the access event exists, the step of displaying the accessed advertising content on the user terminal, controlling the output of the accessed advertising content to the AR, the advertising content without screen switching of the advertising content of the AR Outputting a list of prices and reviews for the advertisement object of the AR as; when the other NFC tag is recognized while the access event is present, outputting the advertisement content of the other NFC tag,
The step of transmitting to the user terminal a comparison list comparing the advertisement object of the accessed advertising content and the advertisement object of the extracted advertising content, the step of outputting the comparison list with the advertising content of the user terminal to the AR; Including,
The NFC tag is automatically read by the user terminal when the user terminal is changed to the NFC reading mode by the beacon signal output from the beacon disposed around the NFC tag, providing a comparative advertising service using an NFC tag Way.
delete The method of claim 1,
Receiving and storing the advertising content from the at least one advertiser terminal,
Uploading the advertisement content to a total advertisement page provided by the comparative advertisement service providing server;
Mapping and storing an NFC tag providing a path to access the advertisement content with the at least one advertiser terminal and advertisement content;
Comprising, comprising a comparative advertising service providing method using an NFC tag.
delete delete delete delete The method of claim 1,
The step of transmitting to the user terminal a comparison list comparing the advertisement object of the accessed advertising content and the advertisement object of the extracted advertising content,
When the promotional code printed on the NFC tag is input at the user terminal, transmitting a discount coupon to the user terminal to apply a discount to the advertisement object of the NFC tag;
Including,
The promotion code is a product name of the advertisement object, comparative advertising service providing method using an NFC tag.
delete The method of claim 1,
The advertisement content is a comparative advertisement service providing method using an NFC tag, the advertisement content uploaded in the total advertisement page that classifies and categorized the advertisement within the predetermined radius to which the NFC tag is attached.

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