KR101342039B1 - Promotion Marketing Service Apparatus and Method Based on Near Field Communication - Google Patents

Abstract

The present invention relates to a NFC-based promotional marketing service device and method, NFC-based promotional marketing service device according to the present invention stores the URL information of the server, the data, photos, videos, etc. for the promotion stored in the NFC tag, NFC tag Is sent to the promotion target with the event card attached to the promotion target smartphone when the contact with the NFC tag, the URL information stored in the NFC tag is sent to the smartphone, the smartphone is connected to the promotion page linked to the URL information Promotional materials, photos, videos, etc., characterized in that services through a smartphone. According to the present invention, the NFC tag storing the URL information of the event content is attached to the event card to deliver to the subjects who want to provide the event content, the URL information stored in the NFC tag is transmitted to the smartphone of the subject to the smartphone URL By having access to event homepages linked to information, smart phones can provide a much larger, more varied and richer event content than event content that can be provided through papers such as flyers or invitations.

Description

NFC-based PR marketing service device and method {Promotion Marketing Service Apparatus and Method Based on Near Field Communication}

The present invention relates to an NFC-based promotional marketing service apparatus and method, and more particularly, to an apparatus and method for displaying and guiding a promotional material to a mobile device by transmitting a location of promotional content to a mobile device using NFC technology.

In recent years, the spread of smartphones and the expansion of tablet PCs have led to a significant increase in the use of mobile devices, and the development of various services based on mobile devices is also increasing due to the proliferation of wireless Internet infrastructure.

In particular, as the use of smartphones equipped with NFC chips has spread, service businesses utilizing NFC technology, such as mobile payments and mobile coupons, have gained much attention.

However, the use of NFC technology has not yet varied, and a method for promoting or guiding users has not yet been presented with a method of convenience or realization of users.

The present invention stores the URL information of the server storing the material, photos, videos, etc. for promotion and / or guidance in the NFC tag, NFC card attached to the promotional target after the event card attached to the promotional target NFC It is an object of the present invention to provide a NFC-based promotional marketing service device and method for receiving promotional URL information stored in a tag and accessing a promotional page linked to the URL information through a smartphone.

In order to achieve the above object, NFC-based promotional marketing service device according to an aspect of the present invention to produce a promotional content based on the promotional information input by the user to store in a database, the URL corresponding to the location where the promotional content is stored A processing unit for generating information; An NFC tag encoding unit encoding the generated URL information in the NDEF message format and encoding the URL information encoded in the NDEF message format by TLV (Type, Length, Value, Type, Length, Value); And an NFC tag input unit configured to store TLV-encoded URL information in the selected NFC tag when an NFC tag having a memory capacity suitable for storing URL information is selected by the processor based on the size of the TLV-encoded URL information. The processor is characterized in that when the customer's smart phone in close proximity to the event tag attached to the NFC tag is connected to the promotional page linked to the URL information transmitted from the NFC tag, the promotional content service to the smart phone.

NFC-based promotional marketing service method according to another aspect of the present invention comprises the steps of producing a promotional content based on the promotional information input by the user and storing in the database; Generating URL information corresponding to a location where the promotional content is stored; Encoding the generated URL information in an NDEF message format, and encoding the URL information encoded in the NDEF message format by TLV (Type, Length, Value, type, length, and value); Storing the TLV encoded URL information in an NFC tag; If the customer's smart phone in close proximity to the event tag attached to the NFC tag is connected to the promotional page linked to the URL information transmitted from the NFC tag, characterized in that it comprises the step of serving the promotional content to the smart phone; do.

According to the present invention, the NFC tag storing the URL information of the event content is attached to the event card to deliver to the subjects who want to provide the event content, the URL information stored in the NFC tag is transmitted to the smartphone of the subject to the smartphone URL When connected to the event homepage linked to the information, the smartphone can provide a much larger, more varied and richer event content than the event content that can be provided through papers such as flyers or invitations.

1 is a view for briefly explaining an NFC-based promotional marketing service device according to an embodiment of the present invention.
2 is a block diagram illustrating an NFC-based promotional marketing service device according to an embodiment of the present invention.
3 is a flowchart illustrating a NFC-based promotional marketing service method according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. And is intended to enable a person skilled in the art to readily understand the scope of the invention, and the invention is defined by the claims. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that " comprises, " or "comprising," as used herein, means the presence or absence of one or more other components, steps, operations, and / Do not exclude the addition.

Hereinafter, an NFC-based promotional marketing service apparatus according to an embodiment of the present invention will be described with reference to FIGS. 1 and 2. 1 is a view for briefly explaining an NFC-based promotional marketing service device according to an embodiment of the present invention, Figure 2 is a block diagram for explaining an NFC-based promotional marketing service device according to an embodiment of the present invention. .

As shown in FIG. 1, when an NFC-based promotional marketing service device of the present invention selects and orders an event card (eg, a wedding card) by the orderer (S100), information to be promoted through the selected wedding card (wedding information) Receives the input, and produces and stores the wedding content based on the input wedding information (S101).

Address information (URL information) stored in the wedding content is encoded and stored in the NFC tag (S102), and the wedding card with the NFC tag attached to be delivered to the designated guest by the orderer (S103).

When the smart phone is approached or contacted with the NFC tag of the wedding card by the guest who has received the wedding card (S104), the URL information stored in the NFC tag is transmitted to the smart phone, and the web page corresponds to the URL information by the dedicated app. Through the smart phone automatically connected to the orderer's wedding-related materials (wedding date, wedding time, wedding venue, transportation, etc.), photos, videos, etc. to the customer (S105).

On the other hand, while the NFC tag is attached and shipped throughout the above-described embodiment and throughout the present specification as a wedding card, the NFC tag is attached in accordance with the present invention as well as wedding cards, meeting invitations, flyers, etc. Or it can be a guide.

The NFC-based promotional marketing service device of the present invention was briefly described with reference to FIG. 1, and the NFC-based promotional marketing service device of the present invention will be described in detail with reference to FIG. 2.

As shown in FIG. 2, the NFC-based promotional marketing service apparatus of the present invention includes an interface unit 110, a processing unit 120, an NFC tag encoding unit 130, an NFC tag input unit 140, and a database 150. do.

The interface unit 110 is connected to a computing device, such as a user's PC, so that the user can load and input information files for promotion stored in the user's personal storage, and the user directly inputs a text file or a microphone through his or her own keyboard. It receives and processes the generated audio files and video files taken by the camera.

In order to input the information, the interface unit 110 first requests a user to register to be given permission to use a promotional marketing service, selects an event card 400 to be produced to a registered user, and makes an event card 400 If is selected, and through the selected event card 400 to enter the promotional information, such as the material to promote, the event card usage period, and transmits the promotional information input by the user to the processing unit 120.

Meanwhile, the NFC tag encoding unit 130 encrypts the member ID generated at the time of user registration in the encryption block, and transmits the encryption key and the encrypted member ID used for encryption of the member ID to the database 150 for storage. .

The processor 120 processes the input promotional information (text, image, video, voice, music, etc.).

The processor 120 determines whether the promotion information transmitted through the interface unit 110 exceeds a preset limit capacity, and when the determination result indicates that the amount of the promotion information exceeds the preset limit capacity, the input promotion information is displayed. Since the capacity is exceeded, the interface unit 110 requests to reduce the capacity and re-enter it. If the capacity of the promotional information does not exceed the limit, the user is requested to select a basic frame type for the composition of the promotional content. do.

The processor 120 presents the already prepared basic frame types through the interface unit 110 and requests the user to select one of them, or the user directly creates a new basic frame type and directly through the interface unit 110. You are asked to select the frame type you have created.

When the basic frame type is selected by the user, the processor 120 produces the promotional content reflecting the input promotional information based on the selected basic frame type.

The processor 120 checks whether the user's media directory exists in the database 150. If the media directory does not exist, the processor 120 creates the user's media directory in the database 200, and creates the user's media. Create a file name in a specific format in the directory, and use the parameters of the content webpage and encrypted member ID to which the media file is dynamically linked, based on the usage protocol, the location (address) of the database, the user's media directory, and the file name. When generating the URL included in the, and when the command to store the promotional information is transmitted through the interface unit 110, save the produced promotional content in the user's media directory location, and the user media file directory and file name to be linked to the content web page Save it.

On the other hand, in the embodiment according to the present invention, the content to be input to the NFC tag in the following three ways to enable the designation of the user's promotion / guide to the limited capacity tag.

Firstly, the webpage addresses and members that take the member's ID as parameters and dynamically search for the necessary parameters (the directory where multimedia files such as videos exist) are moved to the directory to serve the member's contents. Writes the NDEF URI encoding of the web address including the ID parameter of the tag.

In this way, a minimum NDEF URI Message TLV can be written to a limited tag memory size, which gives a wider choice of NFC tags with smaller memory size and saves tag cost.

The program in the web page that receives the member's ID as a parameter can be searched in the database by the member ID to determine whether the member is in a serviceable state or whether the service is open. It is not necessary to select a tag having a large memory capacity because the encoding length of the tag is not limited even if the length of the service directory for each member of the service server is increased.

Even if the contents of the service are added later, it is highly scalable because it is independent of the URI information of the tag.

As a second method, an NFC tag is encoded by NDEF URI encoding a directory name generated using a converter program that generates a service directory name of a member having a certain length using a member ID and a web page to be serviced in the directory. Write on

When using the second method, there is an advantage that the page of the corresponding service provider appears on the user's smartphone at once.

In addition, it encrypts the member ID generated when the third user registers, stores the encryption key and encrypted member ID used for encryption, and retrieves the information from the database by indexing the user's encrypted member ID (parameter). In addition, the web page includes the content web page address and the encrypted member ID of the user in which the directory where the multimedia information such as a video is located is dynamically linked and is included in the web address. The content web page address and the encrypted member ID are included as parameters. You can write the web address containing the NDEF URI encoding in the tag.

In this way, the NDEF URI Message TLV can be written to the NFC tag with a minimum, which increases the choice of NFC tags with limited memory size and reduces the cost of the tags.

In addition, it is possible to determine whether the program in the web page that receives the user's encrypted member ID as a parameter is a serviceable member by searching the information in the database with the encrypted member ID or by decrypting the member ID, and whether the program is a public service. In the case of a service that requires a non-public password, the user may go to a web page requiring a password or input a password, and even if the length of the service directory for each member of the service server increases, the encoding length of the tag is not limited. There is no need to select a large tag.

In addition, even if the content of the service is added later, it is highly scalable since it is independent of the URI information of the tag. In addition, the member ID is not exposed in the encoding content of the tag, and the service web page is displayed at once without moving to another page on the user's smartphone.

The information to be recorded in the tag can be determined according to one of the above three methods.

The NFC tag encoding unit 130 performs NDEF encoding (Text, URL, vCard, MIME) on the information to be recorded in the tag.

For example, the NFC tag encoding unit 130 encodes the generated URL information in the NDEF Uniform Resource Identifier (URI) message format, and encodes the URL information encoded in the NDEF URI message format by TLV (Type, Length, Value, Type, length, and value) to be transmitted to the processor 120.

The processor 120 selects an NFC tag having a memory capacity suitable for storing URL information based on the size of the TLV-encoded URL information among NFC tags such as Mifare Classic, Ultralight, Ultralight C, NTag 203, Felica, and ISO 15693, The NFC tag information and the encoded URL information to be stored in the selected tag are stored in the database 150.

The NFC tag input unit 140 stores the TLV-encoded URL information in the NFC tag 300 selected by the processor 120.

NFC tag 300 in which the URL information is stored is attached to the event card 400 having a variety of designs according to the user's preference is delivered to the people designated by the user.

The processing unit 120 stores NDEF URI Message TLV data, content URI data, input text (service contents, service period, service activation status, etc.), upload image / video / audio / music file name, content frame type, and other customer service information. Managed by storing in 150.

For example, the processor 120 may include input promotional information (promotional title, type, period, place, content, NDEF Message TLV conversion tag storage content, service period, map link information, weather link information, promotion activation status, etc.) and an NDEF URI. (Or Smart Poster) Message TLV format is stored in the database 150 to manage the subscription member, tag write (Write), member promotion activation, member content deletion, event card and the like.

The database 150 is preferably a 2TB capacity that can manage 100,000 customer data at the same time, and may be configured to allocate 20MB (30 seconds of high definition video) per customer to provide high quality promotional marketing services to the customer.

Meanwhile, the information stored in the NFC tag 300 includes a public key value, and the processing unit 120 stores the NDEF Message TLV data (URL information) stored in the database 150 in the NDEF-formatted NFC tag 300 ( When written), information such as a tag UID, a management key value, a written date, a member ID, and the like are stored in the database 150, and when the contents of the NFC tag 300 are to be modified, an NFC tag ( When the URL information is stored in 300, the management key value stored in the database 150 is queried from the database 150, and the public key stored in the NFC tag 300 and the management key value queried from the database 150 are stored. On the basis of the successful completion of the authentication to modify the contents of the NFC tag (300).

That is, the processing unit 120 is the information modified by the NFC tag input unit 140 in the NFC tag 300 only when authentication is successful based on the public key stored in the NFC tag 300 and the management key stored in the database 150. To be able to write back.

In addition, when the smartphone 500 is connected to the promotion page linked to the URL information by the event card receiver, that is, the smartphone 500 of the event card receiver adjacent to the event card to which the NFC tag is attached is processed. When the user accesses the promotion page linked to the URL information transmitted from the NFC tag, the member ID generated at the time of user registration is encrypted and the member ID parameter stored in the database is inquired in the database 150. And whether the service period is valid, and if the user is a serviceable member and the serviceable period, the service is provided through a dynamically linked web page based on a result of viewing the directory and file location of the media file, that is, Promote the information through the smart phone 500, but expresses the promotional place linked to the map, the weather information system Maximize the effectiveness of the promotion by displaying the weather information of the promotional place at the promotional time using the site, linking the website address (URL information) of the promotional marketing service provider to the banner item on the promotional page, or the promotional marketing stored in the database 150 Advertises promotional marketing operators based on service provider information to generate advertising revenue.

That is, the processor 120 contacts the NFC tag 300 attached to the event card 400 by the person who received the event card 400 (event card receiver), and by a dedicated app. When the URL information is received from the NFC tag 300 and is connected to the promotion page linked to the URL information, the promotion information is serviced through the smart phone 500, and detailed information on the promotion place when the map view is selected on the promotion page. It displays using map APIs such as Naver and Google, and when the weather information view is selected, the weather information of the promotional place is linked with the xml file of the site providing the weather information.

On the other hand, in another embodiment, apart from the URL in the NFC tag, the event place and date and time information can be stored, the app (App) of the smart phone reads it to the route guidance to the event place, traffic information guide, event date and time Can be configured to provide weather guidance for your area.

As described above, according to the present invention, by attaching the NFC tag stored the URL information of the event content to the event card to deliver to the subjects to provide the event content, the URL information stored in the NFC tag is transmitted to the smartphone of the subject When the smart phone is connected to the event homepage linked to the URL information, the smart phone can provide a much larger, more varied and richer event content than the event content that can be provided through papers such as flyers or invitations.

The NFC-based promotional marketing service apparatus according to an embodiment of the present invention has been described above with reference to FIGS. 1 and 2, and the NFC-based promotional marketing service method according to an embodiment of the present invention is described below with reference to FIG. 3. Explain. 3 is a flowchart illustrating a NFC-based promotional marketing service method according to an embodiment of the present invention.

As shown in FIG. 3, promotional information (text, image, video, voice, music, etc.) is received from a user registered as a member (S300).

For example, an information file stored in a user's personal storage may be input by being loaded into a data input box by the user, a text file may be input according to an operation of the user's keyboard, or the like, and a voice file may be input through a microphone. You can receive video files through the camera.

It is checked whether the capacity of the information file loaded in the data input box exceeds a preset limit (S301).

As a result of the check, if the capacity of the loaded information file exceeds the limit, the user is requested to reload by reducing the size of the information file because the capacity of the information file loaded in the data input field exceeds the limit.

However, as a result of the check, if the capacity of the loaded information file does not exceed the limit, the basic frame type for the construction of the promotional content based on the promotional information such as the loaded information file, input text file, audio file, video file, etc. The user is requested to select (S302).

For example, the user can select one of the basic frame types that have already been produced, or the user can create a new frame type and select the user himself, and reflect the promotional information input based on the selected basic frame type. To produce promotional content.

Check whether the user's media directory exists in the database 150 (S303). If the media directory does not exist, the user creates a media directory of the user, and creates a file name of a specific format in the created user's media directory. The content web page address and the encrypted member ID (the member ID generated at the time of user registration) are encrypted based on the usage protocol, the address of the database 150, the media directory and the file name of the user. In step S304, an encrypted URL is generated as a parameter.

The generated URL information is encoded in the NDEF Uniform Resource Identifier (URI) message format, and the URL information encoded in the NDEF URI message format is encoded by TLV (Type, Length, Value, Type, Length, Value) (S305). ).

The NFC tag in which the URL information is to be stored is selected based on the encoded NFC tag information. For example, an NFC tag having a memory capacity suitable for storing URL information is selected based on the size of the TLV-encoded URL information, and the URL information is stored in the selected tag (S306).

When the instruction to store the promotional information by the user is transmitted, the produced promotional content is stored in a specific area of the database 150 corresponding to the generated URL (S107), and is converted into an NDEF URI (or Smart Poster) Message TLV format. Store data in a database. That is, the selected NFC tag information and the encoded URL information to be stored in the selected tag are stored in the database 150.

For example, uploaded NDEF URI Message TLV data, content URI data, input text (service content, service period, service presence, etc.), upload image / video / audio / music file name, content frame type, and other customer service information to the database. Store and manage (S108).

In other words, promotional information (promotion title, type, period, place, contents, NDEF Message TLV conversion tag storage contents, service period) entered to manage subscription member, tag write, member promotion activation, member content deletion, event card, etc. , Map link information, weather link information, promotional activity, etc.), the produced promotional content, data converted into an NDEF URI (or Smart Poster) Message TLV format, and the like are stored in the database 150.

Although the configuration of the present invention has been described in detail with reference to the preferred embodiments and the accompanying drawings, this is only an example, and various modifications are possible within the scope without departing from the spirit of the present invention. Therefore, the scope of the present invention should not be limited by the illustrated embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

110: interface unit 120: processing unit
130: NFC tag encoding unit 140: NFC tag input unit
150: database 300: NFC tag
400: Event Card 500: Smartphone

Claims (11)

A processing unit for producing promotional content based on the promotional information input by the user, storing the promotional content in a database, and generating URL information corresponding to the location where the promotional content is stored;
An NFC tag encoding unit encoding the generated URL information in the NDEF message format and encoding the URL information encoded in the NDEF message format by TLV (Type, Length, Value, Type, Length, Value); And
If the NFC tag of the memory capacity suitable for storing the URL information based on the size of the TLV-encoded URL information is selected by the processing unit, includes an NFC tag input unit for storing the TLV-encoded URL information in the selected NFC tag,
The processing unit
If the customer's smartphone in proximity to the event tag attached to the NFC tag is connected to the promotional page linked to the URL information transmitted from the NFC tag, to serve the promotional content to the smartphone
NFC-based promotional marketing service device. The method of claim 1,
When the map view is selected, the processing unit expresses the map information on the promotion place using the API, or when the weather information view is selected, the weather information on the promotion place is linked with the xml file of the weather information providing site. Linking the promotional marketing service provider's homepage address (URL information) to a banner item, or advertising the promotional marketing provider based on the promotional marketing service provider information stored in a database.
NFC-based promotional marketing service device. The method of claim 1,
The processing unit checks whether the user's media directory exists in the database, and if the media directory does not exist as a result of the check, creates the user's media directory in the database and specifies the media directory of the user. Generate a file name in a format, the content web page address of which the media file is dynamically linked based on the usage protocol, the address of the database, the generated media directory and the file name of the user, and the member created and encrypted upon membership of the user. Generating a URL containing an ID as a parameter
NFC-based promotional marketing service device. The method of claim 1,
The processing unit stores the input promotional information and the TLV-encoded URL information in the database so as to manage at least one of a subscribed member, information storage in a tag, whether member publicity is activated, member content deletion, and an event card.
NFC-based promotional marketing service device. The method of claim 1,
The processing unit stores the public key value in the NFC tag when storing the URL information, stores the NFC tag management key value in the database, and modifies the information stored in the NFC tag, and stores the public key stored in the NFC tag. Modifying information stored in the NFC tag when authentication is successful based on a value and a key value for managing the NFC tag stored in the database.
NFC-based promotional marketing service device. In the NFC-based promotional marketing service method of the NFC-based promotional marketing service device,
Producing promotional content based on the promotional information input by the user and storing the promotional content in a database;
Generating URL information corresponding to a location where the promotional content is stored;
Encoding the generated URL information in an NDEF message format, and encoding the URL information encoded in the NDEF message format by TLV (Type, Length, Value, type, length, and value);
Storing the TLV encoded URL information in an NFC tag; And
When the customer's smartphone in proximity to the event tag attached to the NFC tag is connected to the promotional page linked to the URL information transmitted from the NFC tag, and service the promotional content to the smartphone
NFC-based promotional marketing service method comprising a. The method of claim 6, wherein the serving of the promotional content comprises:
If a map view is selected, displaying map information on a promotion place using an API;
Displaying the weather information of the publicity place in association with an xml file of a weather information providing site when the weather information view is selected;
Linking the promotional marketing service provider's homepage address (URL information) to the banner item; and
At least one of advertising promotional marketing providers based on the promotional marketing service provider information stored in the database.
NFC-based promotional marketing service method. The method of claim 6, wherein generating the URL information comprises:
Checking whether the user's media directory exists in the database;
If it is determined that the media directory does not exist, creating a media directory of the user in the database, and generating a file name of a specific format in the created media directory of the user; And
A URL including a content webpage address where a media file is dynamically linked based on a usage protocol, the address of the database, the generated media directory and the file name of the user, and a member ID generated and encrypted when the user registers as a parameter. Comprising generating
NFC-based promotional marketing service method. The method according to claim 6,
NFC-based promotional marketing further comprising the step of storing the input promotional information and TLV-encoded URL information in the database to manage at least one of a subscribed member, information stored in a tag, whether member promotional is activated, member content deletion, and an event card. Service method. The method of claim 6, wherein the storing in the NFC tag comprises:
Storing a public key value in the NFC tag;
Storing a key value for NFC tag management in the database;
When the information stored in the NFC tag is modified, if the authentication is successful based on the public key value stored in the NFC tag and the key value for the NFC tag management stored in the database comprises the step of re-storing the modified information in the NFC tag that
NFC-based promotional marketing service method. The method of claim 6, wherein the serving of the promotional content comprises:
When the smart phone of the customer in proximity to the NFC tag attached event card is connected to the promotion page linked to the URL information transmitted from the NFC tag, the member ID generated during the user's membership registration is encrypted and stored member ID parameter Querying in the database; And
On the basis of the inquired information, it is determined whether the user is a serviceable member and a serviceable period, and when the user is a serviceable member and a serviceable period, based on a result of inquiring a directory and a file location of a media file. Serving through a dynamically linked web page
NFC-based promotional marketing service method.

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