CN114331484A - Creative advertisement putting control system - Google Patents
Creative advertisement putting control system Download PDFInfo
- Publication number
- CN114331484A CN114331484A CN202011051447.3A CN202011051447A CN114331484A CN 114331484 A CN114331484 A CN 114331484A CN 202011051447 A CN202011051447 A CN 202011051447A CN 114331484 A CN114331484 A CN 114331484A
- Authority
- CN
- China
- Prior art keywords
- auditing
- advertisement
- module
- unit
- advertisement delivery
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000012544 monitoring process Methods 0.000 claims abstract description 27
- 238000001514 detection method Methods 0.000 claims abstract description 19
- 238000004891 communication Methods 0.000 claims abstract description 16
- 238000012550 audit Methods 0.000 claims abstract description 12
- 238000000034 method Methods 0.000 abstract description 9
- 230000000694 effects Effects 0.000 abstract description 3
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013075 data extraction Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 239000000284 extract Substances 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
Images
Abstract
The invention discloses an creative advertisement putting control system, which comprises a control platform, and an audit state detection module, an advertisement putting module, a monitoring feedback module and a server which are respectively in communication connection with the control platform; the auditing state detection module is connected with an auditing module, the auditing module comprises a cost auditing unit, a time auditing unit and a content auditing unit, the cost auditing unit, the time auditing unit and the content auditing unit are respectively used for auditing whether the cost, the playing time period and the playing content meet the requirements or not, and the auditing unit collects the states of the cost auditing unit, the time auditing unit and the content auditing unit after receiving the information which is sent by the auditing state detection module and is provided with the corresponding advertisement electronic identification and feeds back the information whether the auditing state unit meets the requirements or not; the intelligent advertisement putting method and the intelligent advertisement putting system can intelligently control the advertisement putting process, can check the advertisement putting condition in real time, and obtain real advertisement putting effect and process feedback.
Description
Technical Field
The invention relates to the field of advertisement putting control systems, in particular to an creative advertisement putting control system.
Background
The advertisement refers to an advertisement for profit, generally a commercial advertisement, which is a means for distributing information of goods or services to consumers or users through an advertisement medium in a pay-for-sale manner for promoting the goods or providing the services. Currently, advertisements are generally put on various large websites, APPs, outdoor advertising screens or televisions, but the current advertisement putting control system cannot effectively check the conditions after the advertisements are put, only data information can be fed back through an advertisement putting terminal control party, and the information may also pass through an advertiser if the information is transferred to the middle of an advertiser, so that the information has the conditions of hysteresis, false modification and the like.
Disclosure of Invention
The invention discloses an creative advertisement putting control system which can intelligently control an advertisement putting process and check the advertisement putting condition in real time to obtain a real advertisement putting effect and process feedback.
Therefore, the creative advertisement delivery control system disclosed by the invention comprises a control platform, and an audit state detection module, an advertisement delivery module, a monitoring feedback module and a server which are respectively in communication connection with the control platform; the auditing state detection module is connected with an auditing module, the auditing module comprises a cost auditing unit, a time auditing unit and a content auditing unit, the cost auditing unit, the time auditing unit and the content auditing unit are respectively used for auditing whether the cost, the playing time period and the playing content meet the requirements or not, and the auditing unit collects the states of the cost auditing unit, the time auditing unit and the content auditing unit after receiving the information which is sent by the auditing state detection module and is provided with the corresponding advertisement electronic identification and feeds back the information whether the auditing state unit meets the requirements or not; the server stores the delivered advertisement files, the advertisement delivery module is connected with a plurality of advertisement delivery terminals, the advertisement delivery terminals are respectively provided with a monitoring host, after the delivery information is fed back by the audit state detection module, the advertisement content to be delivered with the same electronic identification is extracted from the server and sent to the advertisement delivery module, and is sent to the advertisement delivery terminals through the advertisement delivery module, the playing state of the advertisement is fed back to the monitoring feedback module by the monitoring host of the corresponding advertisement delivery terminal, and the monitoring feedback module records the playing state and feeds back the playing state to the control platform.
Preferably, the control platform is connected with a communication module, and the communication module is connected with a mobile terminal.
Preferably, the advertisement delivery terminal comprises a television station, an outdoor advertisement screen, a website and a social platform.
Preferably, a data acquisition module is arranged between the advertisement delivery terminal and the monitoring host, and the data acquisition module is used for acquiring the playing state information of each advertisement section for the advertisement delivery terminal and sending the result to the monitoring host.
Preferably, the advertising content includes audio and video.
Preferably, the communication module is a wireless communication module.
Preferably, the monitoring host is configured to monitor a playing status of the advertisement and a traffic flow thereof.
The invention has the beneficial effects that: the creative advertisement delivery control system disclosed by the invention can intelligently control the advertisement delivery process, and can check the advertisement delivery condition in real time to obtain the real advertisement delivery effect and process feedback.
Drawings
Fig. 1 is a schematic block diagram of the present invention.
Detailed Description
The present invention will be further described with reference to the following embodiments.
The embodiment discloses an creative advertisement delivery control system, which comprises a control platform, and an audit state detection module, an advertisement delivery module, a monitoring feedback module and a server which are respectively in communication connection with the control platform; the auditing state detection module is connected with an auditing module, the auditing module comprises a cost auditing unit, a time auditing unit and a content auditing unit, the cost auditing unit, the time auditing unit and the content auditing unit are respectively used for auditing whether the cost, the playing time period and the playing content meet the requirements or not, and the auditing unit collects the states of the cost auditing unit, the time auditing unit and the content auditing unit after receiving the information which is sent by the auditing state detection module and is provided with the corresponding advertisement electronic identification and feeds back the information whether the auditing state unit meets the requirements or not; the server stores the delivered advertisement files, the advertisement delivery module is connected with a plurality of advertisement delivery terminals, the advertisement delivery terminals are respectively provided with a monitoring host, after the delivery information is fed back by the audit state detection module, the advertisement content to be delivered with the same electronic identification is extracted from the server and sent to the advertisement delivery module, and is sent to the advertisement delivery terminals through the advertisement delivery module, the playing state of the advertisement is fed back to the monitoring feedback module by the monitoring host of the corresponding advertisement delivery terminal, and the monitoring feedback module records the playing state and feeds back the playing state to the control platform.
In this embodiment, after all the advertisement contents are made in advance, the advertisement contents are stored in the server so as to facilitate later data extraction, different advertisement contents are marked by different electronic identifiers, when a certain advertisement needs to be delivered, the controller obtains a control command and sends a detection instruction to the checking state detection module, specifically, the checking state detection module checks whether the states of all indexes are normal or not to the checking module, specifically, the marks of the fee checking unit, the time checking unit and the content checking unit are accurate, when a system administrator checks the fee use condition of the advertisement, whether the balance is sufficient or not, if so, a mark that the checking passes is given to the system administrator, the time checking unit checks whether the delivery time is reasonable or not, and if so, a mark that the checking passes or not is given to the system administrator, the content checking unit checks whether the advertisement contents are reasonable or not, and marking it; the content of the audit by the audit module is not limited to the above example, and may also be increased as needed, for example, the audit of the delivery target and the like. When the audit module obtains that at least one mark which does not pass exists in the fed back marks, the information fed back to the audit state detection module is that the mark does not pass, the advertisement cannot be normally delivered, and if the mark which does not pass does not exist, the advertisement can be normally delivered and is attached with the electronic identification of the advertisement; when normally putting, the control platform firstly extracts the advertisement content with the electronic identification of the advertisement from the server and then sends the advertisement content to the advertisement playing terminal, the advertisement playing terminal puts the advertisement after receiving the relevant information of the advertisement putting, and the monitoring host monitors the putting process and the putting result, and the monitoring result is fed back to the control host.
Preferably, the control platform is connected with a communication module, and the communication module is connected with a mobile terminal. The user and the advertiser can monitor and check the releasing process through the mobile terminal or other terminals.
Preferably, the advertisement delivery terminal comprises a television station, an outdoor advertisement screen, a website and a social platform.
Preferably, a data acquisition module is arranged between the advertisement delivery terminal and the monitoring host, and the data acquisition module is used for acquiring the playing state information of each advertisement section for the advertisement delivery terminal and sending the result to the monitoring host.
Preferably, the advertising content includes audio and video.
Preferably, the communication module is a wireless communication module.
Preferably, the monitoring host is configured to monitor a playing status of the advertisement and a traffic flow thereof.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (7)
1. A creative advertisement putting control system is characterized by comprising a control platform, and an audit state detection module, an advertisement putting module, a monitoring feedback module and a server which are respectively in communication connection with the control platform; the auditing state detection module is connected with an auditing module, the auditing module comprises a cost auditing unit, a time auditing unit and a content auditing unit, the cost auditing unit, the time auditing unit and the content auditing unit are respectively used for auditing whether the cost, the playing time period and the playing content meet the requirements or not, and the auditing unit collects the states of the cost auditing unit, the time auditing unit and the content auditing unit after receiving the information which is sent by the auditing state detection module and is provided with the corresponding advertisement electronic identification and feeds back the information whether the auditing state unit meets the requirements or not; the server stores the delivered advertisement files, the advertisement delivery module is connected with a plurality of advertisement delivery terminals, the advertisement delivery terminals are respectively provided with a monitoring host, after the delivery information is fed back by the audit state detection module, the advertisement content to be delivered with the same electronic identification is extracted from the server and sent to the advertisement delivery module, and is sent to the advertisement delivery terminals through the advertisement delivery module, the playing state of the advertisement is fed back to the monitoring feedback module by the monitoring host of the corresponding advertisement delivery terminal, and the monitoring feedback module records the playing state and feeds back the playing state to the control platform.
2. The creative advertisement delivery control system of claim 1, wherein the control platform is connected with a communication module, and the communication module is connected with a mobile terminal.
3. The creative advertisement delivery control system of claim 2, wherein the advertisement delivery terminal comprises a television station, an outdoor advertisement screen, a website and a social platform.
4. The creative advertisement delivery control system of claim 3, wherein a data acquisition module is arranged between the advertisement delivery terminal and the monitoring host, and the data acquisition module is used for acquiring playing state information of each advertisement section for the advertisement delivery terminal and sending the result to the monitoring host.
5. The creative ad delivery control system of claim 4, wherein the advertising content comprises audio and video.
6. The creative advertisement delivery control system of claim 5, wherein the communication module is a wireless communication module.
7. The creative advertisement delivery control system of claim 6, wherein the monitoring host is configured to monitor the playing status and the traffic of the advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011051447.3A CN114331484A (en) | 2020-09-29 | 2020-09-29 | Creative advertisement putting control system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011051447.3A CN114331484A (en) | 2020-09-29 | 2020-09-29 | Creative advertisement putting control system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN114331484A true CN114331484A (en) | 2022-04-12 |
Family
ID=81011019
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202011051447.3A Pending CN114331484A (en) | 2020-09-29 | 2020-09-29 | Creative advertisement putting control system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN114331484A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114827731A (en) * | 2022-06-29 | 2022-07-29 | 深圳市必提教育科技有限公司 | Advertisement delivery system and advertisement delivery method |
| CN117408752A (en) * | 2023-10-19 | 2024-01-16 | 广州信日信息科技有限公司 | Advertisement flow monitoring system based on business intelligence |
-
2020
- 2020-09-29 CN CN202011051447.3A patent/CN114331484A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114827731A (en) * | 2022-06-29 | 2022-07-29 | 深圳市必提教育科技有限公司 | Advertisement delivery system and advertisement delivery method |
| CN114827731B (en) * | 2022-06-29 | 2022-09-02 | 深圳市必提教育科技有限公司 | Advertisement delivery system and advertisement delivery method |
| CN117408752A (en) * | 2023-10-19 | 2024-01-16 | 广州信日信息科技有限公司 | Advertisement flow monitoring system based on business intelligence |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101119223B (en) | Method, system and related device for implementing on-line advertisement launching | |
| US20130231043A1 (en) | Method and system for transmitting and/or receiving advertisment and data contents and providing multiple value added services on electronic communication device with a display mechanisem | |
| CN103824217A (en) | System and method for realizing advertisement putting, effect optimization and statistics in smart phone | |
| EP1286288A4 (en) | Method and system for distributing advertisements over network | |
| CN105550899B (en) | Media delivery service and method on intelligent terminal | |
| CN103069413A (en) | Customizing content displayed for a user based on user preferences of another user | |
| US20070105571A1 (en) | System and method for providing advertisement messages | |
| US20210224842A1 (en) | Systems, methods and programmed products for dynamically tracking delivery and performance of digital advertisements in electronic digital displays | |
| CN106302094A (en) | Information push method and device | |
| CN101094249A (en) | Interactive communication method for remote monitoring devices of playing advertisements and posters in electric media | |
| CN103902973A (en) | Electronic advertising board browsing quantity analytic statistic system and operation method thereof | |
| CN114331484A (en) | Creative advertisement putting control system | |
| CN101471801A (en) | Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet | |
| US20110040628A1 (en) | advertisement distribution system, a device and an advertisement insertion method using a femtocell | |
| KR20060124542A (en) | Mobile contents connection and data transfer method using hyperlink message, and mobile terminal, mobile communication server and contents provider server system for the same | |
| CN102546972B (en) | A kind of advertisement feedback information validation verification method, apparatus and system | |
| CN106339911A (en) | Intelligent cloud screen system | |
| CN101459484B (en) | System and method for resumable data transmission | |
| JP2001274830A (en) | Device for distributing emergency information, device for providing emergency information and display device | |
| CN103632566A (en) | Intelligent bus stop board and electronic advertisement issuing system | |
| US20180005270A1 (en) | Determining fraudulent indications of advertisement interaction based on identity | |
| CN102542920B (en) | Intelligent outdoor billboard system | |
| CN106303011A (en) | The method and device that a kind of theme obtains | |
| KR20130056737A (en) | Apparatus and method for providing digital signage service | |
| CN105453120A (en) | Device and method for calculating advertising expense in multi-screen service system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20220412 |