KR20130056737A - Apparatus and method for providing digital signage service - Google Patents
Apparatus and method for providing digital signage service Download PDFInfo
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- KR20130056737A KR20130056737A KR1020110122484A KR20110122484A KR20130056737A KR 20130056737 A KR20130056737 A KR 20130056737A KR 1020110122484 A KR1020110122484 A KR 1020110122484A KR 20110122484 A KR20110122484 A KR 20110122484A KR 20130056737 A KR20130056737 A KR 20130056737A
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- 238000000034 method Methods 0.000 title claims abstract description 30
- 239000008186 active pharmaceutical agent Substances 0.000 abstract 19
- 238000010586 diagram Methods 0.000 description 13
- 239000000284 extract Substances 0.000 description 2
- 230000005856 abnormality Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
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Abstract
Description
The present invention relates to a digital signage service providing apparatus and method.
Advertisers are looking for other advertising media with high advertising effectiveness due to the reduced advertising effects of the four media, TV, radio, newspapers and magazines. Digital signage, called digital signage, is becoming an advertising medium that replaces existing analog signs and posters due to the development of information and communication technology and the continuous drop in display prices.
However, it is difficult to satisfy advertisers' requirements without presenting statistical information on specific advertising effects in digital signage. Accordingly, there is a need for a method for presenting statistical information on an advertisement providing effect of an advertiser in each digital signage terminal and satisfying the requirements of an advertiser.
The technical problem to be solved by the present invention is to provide a digital signage service providing apparatus and method that can maximize the advertising effect of the advertiser by presenting the statistical information on the advertisement providing effect of the digital signage terminal.
According to an embodiment of the present invention, an apparatus for providing a digital signage service is provided. The digital signage service providing apparatus includes a digital signage service server and a digital signage content server. The digital signage service server receives the behavior information of the digital signage content user from the digital signage terminal to measure advertisement effect statistics information, and provides a list of digital signage contents to be provided to the digital signage terminal based on the advertisement effect statistics information. Determine. The digital signage content server provides the digital signage content requested by the digital signage terminal based on the digital signage content list.
The digital signage service server may measure the advertisement effect statistical information by reflecting an advertiser's policy in the behavior information of the digital signage content user.
The advertiser's policy may include a weight for each behavior information.
The digital signage service server may transmit the collection request information of the behavior information to the digital signage terminal.
The collection request information may include at least one of a collection request period and a collection request level.
The digital signage service server may group the digital signage terminals corresponding to a setting condition into classes and determine a digital signage content list in units of the class and the digital signage terminals.
The digital signage content list may include a digital signage content identifier and a network address of the digital signage content server to receive the digital signage content.
The digital signage service server may measure the advertisement effect statistical information according to the advertisement effect generation period set by the advertiser.
According to another embodiment of the present invention, a method for providing a digital signage service in a digital signage service providing apparatus is provided. The digital signage service providing method includes collecting behavior information of a digital signage content user, and reflecting advertisement policy of the advertiser in the collected information of the digital signage content user's behavior according to a predetermined advertisement effect generation cycle. And generating a list of digital signage contents to be provided to the digital signage terminal using the advertisement effect statistical information.
The digital signage service providing method may include receiving a content request from the digital signage terminal, transmitting the digital signage content list to the digital signage terminal, and referring to the digital signage content list. The method may further include transmitting the digital signage content requested by the digital signage terminal.
The transmitting of the digital signage content may include transmitting collection request information including at least one of a collection request period and a collection request level of the behavior information to the digital signage terminal. The step may include receiving the behavior information collected by the digital signage terminal from the digital signage terminal based on the collection request information.
The generating may include grouping the digital signage terminals into classes, and generating advertisement effect statistical information for the class or digital signage terminals by reflecting an advertiser's policy for the class or digital signage terminals. It may include.
The determining may include determining a digital signage content list of the class based on advertisement effect statistical information for the class, and digitally signing the digital signage terminal based on advertisement effect statistical information for the digital signage terminal. Determining a list of signage content.
According to an embodiment of the present invention, by analyzing the user's behavior in the digital signage service and presenting statistical information on the advertising effect of the advertiser in each digital signage terminal, it is possible to satisfy the requirements of the advertiser to the maximum.
1 is a diagram illustrating a digital signage service system according to an exemplary embodiment of the present invention.
2 is a diagram illustrating a digital signage providing apparatus according to an exemplary embodiment of the present invention.
FIG. 3 is a diagram illustrating the terminal information DB shown in FIG. 2.
4 is a view showing the content information DB shown in FIG.
FIG. 5 is a diagram illustrating user behavior information DB shown in FIG. 2.
FIG. 6 is a diagram illustrating the policy information DB shown in FIG. 2.
7 is a diagram illustrating a method for providing a digital signage service in a digital signage service providing apparatus according to an exemplary embodiment of the present invention.
8 is a flowchart illustrating a method of measuring advertisement effect in a DS service server according to an embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.
In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.
Throughout the specification and claims, when a section is referred to as "including " an element, it is understood that it does not exclude other elements, but may include other elements, unless specifically stated otherwise.
An apparatus and method for providing digital signage service according to an exemplary embodiment of the present invention will now be described in detail with reference to the accompanying drawings.
1 is a diagram illustrating a digital signage service system according to an exemplary embodiment of the present invention.
Referring to FIG. 1, the digital signage service system includes a digital signage (DS)
The DS
The DS
The DS
The DS
2 is a diagram illustrating a digital signage providing apparatus according to an exemplary embodiment of the present invention. FIG. 3 is a diagram illustrating the terminal information DB shown in FIG. 2, and FIG. 4 is a diagram showing the content information DB shown in FIG. 2. 5 is a diagram illustrating the user behavior information DB shown in FIG. 2, and FIG. 6 is a diagram illustrating the policy information DB shown in FIG. 2.
Referring to FIG. 2, the digital
The DS
The DS
The DS
The
The
The
Referring to FIG. 3, the
The
Referring to FIG. 4, the
The user
Referring to FIG. 5, the user
The
Referring to FIG. 6, the
7 is a diagram illustrating a method for providing a digital signage service in a digital signage service providing apparatus according to an exemplary embodiment of the present invention.
Referring to FIG. 7, when the
The
The
The
The
The
The
The
The
The advertiser may change the information (PlayListInfo) for the DS content list for each class or DS terminal based on the advertisement effect statistics information. When the advertiser changes the information about the DS content list (PlayListInfo), the
In addition, the
As such, the user's behavior information is collected based on the collection request information set by the advertiser, and the information (PlayListInfo) of the DS content list of the DS terminal or class is determined by reflecting the advertiser's policy in the collected user's behavior information. In addition, since the digital signage content reflecting the requirements of the advertiser is provided to the
8 is a flowchart illustrating a method of measuring advertisement effect in a DS service server according to an embodiment of the present invention.
Referring to FIG. 8, the
If the current time corresponds to the advertisement effect generation period (AdEffect_CreatePeriod) of the policy configuration information (ConfigurationInfo) (S804), the
In the case of the DS terminal unit (S806), the
In addition, the
The
On the other hand, in the case of class unit (S806), the
In addition, the
The
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.
Claims (16)
Digital signage for receiving digital signage content user behavior information from the digital signage terminal to measure advertisement effect statistics information, and determine a list of digital signage contents to be provided to the digital signage terminal based on the advertisement effect statistics information. A service server, and
A digital signage content server that provides digital signage content requested by the digital signage terminal based on the digital signage content list.
Digital signage service providing apparatus comprising a.
And the digital signage service server measures the advertisement effect statistical information by reflecting an advertiser's policy in the behavior information of the digital signage content user.
The advertiser's policy is a digital signage service providing apparatus including a weight for each behavior information.
The digital signage service server transmits the collection request information of the behavior information to the digital signage terminal.
And the collection request information includes at least one of a collection request period and a collection request level.
The digital signage service server groups the digital signage terminals corresponding to a setting condition into a class, and determines a digital signage content list in units of the class and the digital signage terminal.
And the digital signage content list includes a digital signage content identifier and a network address of the digital signage content server to receive the digital signage content.
Content information DB for storing the digital signage content list
Further comprising:
The digital signage service server updates the determined digital signage content list in the content information DB,
The digital signage service providing apparatus for transmitting the digital signage content list from the digital signage terminal according to the information request for the digital signage content from the digital signage terminal.
And the digital signage service server measures the advertisement effect statistical information according to an advertisement effect generation period set by an advertiser.
Collecting behavior information of the digital signage content user;
Generating advertisement effect statistics information by reflecting an advertiser's policy in the collected information of the digital signage content user according to a set advertisement effect generation period; and
Determining a list of digital signage contents to be provided to the digital signage terminal using the advertisement effect statistical information;
Digital signage service providing method comprising a.
Receiving a content request from the digital signage terminal;
Transmitting the digital signage content list to the digital signage terminal, and
Transmitting the digital signage contents requested by the digital signage terminal by referring to the digital signage contents list;
Digital signage service providing method further comprising.
The step of transmitting the digital signage content,
Transmitting collection request information including at least one of a collection request period and a collection request level of the behavior information to the digital signage terminal;
Wherein the collecting comprises:
Receiving the behavior information collected by the digital signage terminal from the digital signage terminal based on the collection request information.
The advertising policy of the advertiser is a digital signage service providing method comprising a weight for each behavior information.
Wherein the generating comprises:
Grouping the digital signage terminals into classes, and
And generating advertisement effect statistical information on the class or digital signage terminal by reflecting an advertiser's policy on the class or digital signage terminal.
Wherein the determining comprises:
Determining a digital signage content list of the class based on the advertisement effect statistical information for the class, and
And determining a list of digital signage contents of the digital signage terminal based on the advertisement effect statistical information on the digital signage terminal.
Wherein the determining comprises:
Updating the digital signage list in a content information DB.
Priority Applications (1)
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KR1020110122484A KR20130056737A (en) | 2011-11-22 | 2011-11-22 | Apparatus and method for providing digital signage service |
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KR1020110122484A KR20130056737A (en) | 2011-11-22 | 2011-11-22 | Apparatus and method for providing digital signage service |
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Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101485328B1 (en) * | 2014-01-03 | 2015-01-22 | (주)아바비젼 | Multi-synchro control system for player |
KR20150138465A (en) * | 2014-05-29 | 2015-12-10 | (주)무노스 | Advertisement operation method |
KR20160039751A (en) * | 2014-10-01 | 2016-04-12 | 주식회사 엘지유플러스 | Method and apparatus for providing advertisement service using digital sinage dron |
KR20170059126A (en) * | 2015-11-20 | 2017-05-30 | 한국전자통신연구원 | Method for multivision service using smart signage |
KR20180005514A (en) * | 2016-07-06 | 2018-01-16 | 주식회사 케이티 | Server for providing user trust level with regard to digital signage |
-
2011
- 2011-11-22 KR KR1020110122484A patent/KR20130056737A/en not_active Application Discontinuation
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101485328B1 (en) * | 2014-01-03 | 2015-01-22 | (주)아바비젼 | Multi-synchro control system for player |
KR20150138465A (en) * | 2014-05-29 | 2015-12-10 | (주)무노스 | Advertisement operation method |
KR20160039751A (en) * | 2014-10-01 | 2016-04-12 | 주식회사 엘지유플러스 | Method and apparatus for providing advertisement service using digital sinage dron |
KR20170059126A (en) * | 2015-11-20 | 2017-05-30 | 한국전자통신연구원 | Method for multivision service using smart signage |
KR20180005514A (en) * | 2016-07-06 | 2018-01-16 | 주식회사 케이티 | Server for providing user trust level with regard to digital signage |
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